Diseñador/a (Semi senior) UX/UI de experiencia digital

📍 Job Overview

Job Title: Diseñador/a (Semi senior) UX/UI de experiencia digital

Company: Una empresa del Grupo Bancolombia

Location: Etipani, Guainía, Colombia

Job Type: Full-time

Category: Digital Product Design / UX/UI Operations

Date Posted: 2026-08-03

Experience Level: Semi-Senior (Implied 2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead the design of personalized and interactive user interfaces, ensuring a seamless user-brand relationship through meticulous management of design systems.

• Drive the creation of beloved, accessible, ethical, and sustainable digital experiences that align with user and business objectives.

• Validate and iterate designs via usability testing and data analysis throughout the solution lifecycle, ensuring continuous improvement and user satisfaction.

• Spearhead Quality Assurance (QA) processes and production releases, collaborating closely with IT and Product Owners to ensure successful implementation.

• Develop micro-interactions and visual components to enhance user experience across applications and websites, focusing on intuitive and engaging digital touchpoints.

📝 Enhancement Note: The role is classified under Digital Product Design and UX/UI Operations due to its focus on designing digital interfaces, managing design systems, and the operational aspects of QA and production releases within a user-centric framework. The "Semi-senior" designation implies a need for independent work with some project leadership, typically correlating to 2-5 years of relevant experience.

📈 Primary Responsibilities

• Design user interfaces by translating user needs and business requirements into intuitive, engaging, and accessible digital experiences.

• Manage and evolve the design system, ensuring consistency in composition, components, variants, icons, colors, illustrations, animations, and typography across all digital products.

• Conduct usability testing and analyze user data to identify areas for improvement, iteratively refining designs based on insights.

• Collaborate with Product Owners and IT teams to ensure smooth QA processes and successful deployment of digital solutions.

• Create and implement micro-interactions and visual elements that enhance user engagement and provide delightful moments within the user journey.

• Document visual components to ensure cross-functional understanding, facilitate developer implementation, and maintain design coherence.

• Ensure adherence to brand identity guidelines and established design principles in all interface designs.

• Integrate insights from user interviews and customer feedback into the design process to foster user-centric development.

• Explore and apply foundational knowledge of Generative AI and prompt engineering to enhance digital product capabilities and user interactions.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution and operational oversight, particularly concerning design system management, QA, and production readiness. The inclusion of Generative AI and prompt engineering points to a forward-thinking approach to digital product development, requiring candidates to be adaptable and informed about emerging technologies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Industrial Design, Engineering, Service Design, Experience Design, or a related field.

Experience: Semi-Senior level experience in UX/UI design, with a demonstrated ability to manage design systems and contribute to digital product development.

Required Skills:

• UX/UI Design: Proven ability to design user-centered interfaces for web and mobile applications.

• Interaction Design: Expertise in creating intuitive and engaging user flows and interactions.

• Design Systems Management: Experience in developing, maintaining, and implementing design systems.

• User Research & Testing: Proficiency in conducting user interviews, usability testing, and analyzing feedback.

• Data Analysis: Ability to interpret user data and analytics to inform design decisions.

• Visual Design: Strong aesthetic sense and ability to create visually appealing interfaces aligned with brand identity.

• Microinteractions: Skill in designing subtle animations and feedback mechanisms to enhance user experience.

• Quality Assurance (QA): Understanding of QA processes for digital products and participation in production releases.

• Generative AI & Prompt Engineering: Foundational understanding of Generative AI concepts and prompt engineering for digital product applications.

• Analytical Thinking: Ability to dissect complex problems and derive actionable insights.

• Communication: Excellent verbal and written communication skills for effective collaboration and presentation.

• Problem-Solving: Aptitude for identifying and resolving design and user experience challenges.

• Collaboration: Proven ability to work effectively in multidisciplinary teams.

Preferred Skills:

• Leadership & Team Mobilization: Experience leading design initiatives and inspiring cross-functional teams.

• Stakeholder Management: Ability to influence and align stakeholders on design vision and strategy.

• Innovation & Continuous Improvement: A proactive mindset towards exploring new design approaches and optimizing existing processes.

• Agile Methodologies: Familiarity with Agile development frameworks and their application in design workflows.

• Prototyping Tools: Proficiency with industry-standard prototyping software (e.g., Figma, Sketch, Adobe XD).

📝 Enhancement Note: The "Semi-senior" designation strongly suggests that candidates should possess 2-5 years of professional experience in UX/UI design, with a portfolio showcasing their ability to manage design systems and contribute to the full product development lifecycle. The emphasis on Generative AI and prompt engineering indicates a niche requirement that may set successful candidates apart.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse UX/UI projects demonstrating your design process from concept to completion.

• Highlight your ability to manage and contribute to design systems, including examples of component creation, documentation, and application.

• Present case studies that clearly articulate the problem, your design solution, the user research and testing conducted, and the quantifiable impact of your work.

• Include examples of microinteractions and animations that enhance user experience, explaining the rationale behind their implementation.

• Demonstrate your understanding of accessibility principles and how they were integrated into your designs. Process Documentation:

• For each project, detail your design methodology, including user research techniques, ideation processes, wireframing, prototyping, and usability testing.

• Explain how you collaborated with cross-functional teams (e.g., developers, product managers) and managed feedback loops.

• Document your approach to design system governance, including contribution guidelines and version control strategies.

• Illustrate your process for validating designs through data analysis and iterative improvements post-launch.

📝 Enhancement Note: For a semi-senior role, the portfolio should not only showcase design output but also the strategic thinking and operational rigor behind it. The emphasis on design systems, user data, and cross-functional collaboration is critical. The inclusion of Generative AI/prompt engineering should ideally be reflected in a project that explores innovative applications in digital products.

💵 Compensation & Benefits

Salary Range: Based on regional benchmarks for a Semi-Senior UX/UI Designer in Colombia, the estimated annual salary range is between COP $48,000,000 and COP $72,000,000. This estimate considers the specified benefits and the semi-senior experience level.

Benefits:

• Guaranteed Annual Compensation: 14.12 legal salaries + 4.28 extralegal salaries.

• Variable Remuneration: Potential to earn up to 47.37% of annual salary based on performance.

• Paid Time Off: Up to 20 days of paid vacation annually.

• Contract Type: Indefinite term contract, offering long-term stability.

• Financial Benefits: Access to savings plans, financing options, banking exemptions, and insurance.

• Corporate Agreements: Exclusive benefits through company partnerships.

• Professional Development: Emphasis on continuous learning, collaboration, and employee well-being.

Working Hours: Approximately 40 hours per week, typical for a full-time, on-site role.

📝 Enhancement Note: The salary estimate is based on market research for similar roles in Colombia, factoring in the specified salary components (legal, extralegal, and variable). The benefits package is comprehensive, indicating a competitive offering for a stable, full-time position. The "Semi-senior" designation and the extensive benefits suggest a salary falling within the mid-to-upper end of the estimated range for such roles in the Colombian market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking). This industry demands high standards for security, user trust, customer experience, and regulatory compliance. Operations within this sector are often data-intensive and process-driven.

Company Size: Part of the Grupo Bancolombia, indicating a large, established organization with extensive resources and a significant market presence. This size typically means structured processes, numerous career opportunities, and a focus on scalable solutions.

Founded: Bancolombia's long history (founded in 1870) signifies stability, deep market understanding, and a tradition of innovation within the financial sector.

Team Structure:

• The UX/UI team likely operates within a larger digital product or technology department, collaborating closely with Product Management, Engineering (Front-end/Back-end developers), and potentially Marketing/Brand teams.

• Expect a structure that values cross-functional collaboration, with designers playing a key role in bridging user needs with technical feasibility and business goals.

• Reporting likely goes up through a Design Lead or Head of Digital Experience, with matrixed reporting for project-specific work to Product Owners. Methodology:

• Data-Driven Design: Emphasis on using user research, usability testing, and analytics to inform design decisions.

• Agile & Iterative Development: Projects likely follow Agile methodologies, requiring designers to adapt to changing requirements and deliver in sprints.

• Design System Centricity: A strong focus on building and maintaining a robust design system to ensure consistency, efficiency, and scalability across digital products.

• User-Centricity: A core philosophy promoting the understanding and fulfillment of user needs as paramount.

Company Website: https://www.grupobancolombia.com/

📝 Enhancement Note: As part of a major financial group, Bancolombia likely adheres to rigorous operational standards, emphasizing data security, compliance, and robust user experience. The "Semi-senior" UX/UI role would be expected to navigate these constraints while driving innovation and user-centric design within a structured environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Semi-Senior UX/UI Designer, indicating a mid-level position. It requires an individual capable of independent work, taking ownership of design tasks, and contributing significantly to project success, often mentoring junior designers. The scope includes designing user interfaces, managing design systems, and participating actively in QA and production cycles.

Reporting Structure: The designer will likely report to a UX/UI Lead or Design Manager, with close collaboration across multidisciplinary teams including Product Owners, Developers, and potentially researchers or data analysts. This structure facilitates direct impact and cross-functional learning.

Operations Impact: The role's impact is directly tied to enhancing the user experience of digital banking products. Successful designs can lead to increased user adoption, higher customer satisfaction, improved operational efficiency through intuitive interfaces, and stronger brand loyalty, ultimately contributing to the company's financial performance and market position.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas such as interaction design, accessibility, user research, or emerging technologies like Generative AI.

• Leadership: Progression towards a Senior UX/UI Designer role, potentially leading design projects, mentoring junior team members, or managing specific product areas.

• Cross-Functional Mobility: Opportunities to move into roles like Product Management, Design Strategy, or specialized UX research within the broader organization.

• Learning & Development: Access to continuous learning programs, workshops, conferences, and certifications offered by the company to stay updated on design trends and technologies.

📝 Enhancement Note: The "Semi-senior" designation implies a critical juncture for career growth. Candidates should look for opportunities to expand their technical skills, leadership capabilities, and strategic influence within the organization. The role's impact on customer-facing digital products makes it a vital contribution to the company's operational success and customer engagement strategies.

🌐 Work Environment

Office Type: This is an on-site position, suggesting a traditional office environment within a Grupo Bancolombia facility. Such environments typically foster direct collaboration, spontaneous idea exchange, and a strong sense of team cohesion.

Office Location(s): The role is based in Etipani, Guainía, Colombia. While this specific location might be less common for major tech hubs, it is part of the broader Bancolombia network, implying access to corporate resources and infrastructure.

Workspace Context:

• Collaborative Spaces: Expect an office designed to encourage teamwork, potentially with open-plan areas, meeting rooms, and dedicated project spaces.

• Tools & Technology: Access to standard design software, hardware, and potentially specialized tools for prototyping, user testing, and data analysis, managed by the IT department.

• Team Interaction: Frequent face-to-face interaction with design peers, product managers, developers, and other stakeholders, facilitating rapid feedback and problem-solving.

Work Schedule: The typical work schedule for a full-time, on-site role is expected to be around 40 hours per week, Monday to Friday. Flexibility may be available depending on project demands and company policy, but the core expectation is presence during business hours.

📝 Enhancement Note: The on-site nature of this role in Etipani, Guainía, is a key characteristic. Candidates should consider their comfort level with this specific location and the potential for in-person collaboration. The emphasis on a structured office environment within a large financial institution suggests a professional and organized workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct a brief call to assess basic qualifications, interest, and cultural fit.

• Technical Interview / Portfolio Review: Expect a detailed discussion with hiring managers and/or senior designers. You will present your portfolio, walking through 2-3 key projects, explaining your design process, user research, problem-solving approaches, and the impact of your work. Be prepared to discuss your experience with design systems, microinteractions, and QA processes.

• Case Study / Design Challenge: A practical exercise may be given, either on-site or as a take-home assignment, to evaluate your problem-solving skills, design thinking, and ability to apply design principles to a specific business challenge.

• Team/Stakeholder Interviews: Interviews with potential peers (other designers, developers) and stakeholders (Product Owners) to assess collaboration style, communication skills, and alignment with team dynamics.

• Final Interview: A discussion with a senior leader to confirm overall fit, discuss career aspirations, and finalize the offer.

Portfolio Review Tips:

• Storytelling: Structure your portfolio presentations as compelling narratives. Clearly define the problem, your role, the constraints, your design process, key decisions, and the measurable outcomes.

• Process Focus: Emphasize your thought process, not just the final visuals. Explain why you made certain design choices, backed by user research or data.

• Design System Expertise: Clearly articulate your experience with design systems – how you've contributed to, managed, or utilized them.

• Generative AI/Prompt Engineering: If you have relevant projects, showcase them. Explain how you applied these concepts to solve a problem or create a unique user experience.

• Conciseness: Be prepared to present your work efficiently, focusing on the most relevant aspects for the role.

Challenge Preparation:

• Understand the Business Context: Research Bancolombia's digital offerings and target audience to better contextualize any design challenge.

• Focus on Process: Demonstrate a structured approach to problem-solving, even if the solution is conceptual. Outline your steps, assumptions, and how you would gather more information.

• Communicate Clearly: Articulate your thought process, design decisions, and trade-offs effectively.

📝 Enhancement Note: The portfolio review is a critical component for this role. Candidates should meticulously prepare their case studies, ensuring they highlight the operational aspects of design – managing design systems, collaborating with development, and validating through data and QA. The inclusion of Generative AI/prompt engineering in the requirements means any relevant project should be prominently featured.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely given modern design team standards), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Design Systems: Tools for managing component libraries, style guides, and documentation (e.g., Zeroheight, Storybook, or built within Figma/Sketch).

• Collaboration & Project Management: Jira, Confluence, Trello, Asana for task tracking and documentation.

• User Research & Testing Platforms: Tools for remote usability testing, session recording, and user feedback collection (e.g., UserTesting.com, Maze, Hotjar).

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, or similar platforms to track user behavior and product performance.

• Data Visualization: Tools like Tableau, Power BI, or Looker for creating dashboards and reporting on key metrics.

• A/B Testing Platforms: Tools for conducting experiments to optimize user interfaces and flows.

CRM & Automation:

• While not directly a CRM role, understanding how UX/UI designs impact customer journeys tracked in CRM systems (e.g., Salesforce, Dynamics 365) is beneficial.

• Familiarity with API concepts and how design integrates with backend systems and potentially automation workflows.

📝 Enhancement Note: Proficiency in modern design tools like Figma is almost a given. For a Semi-Senior role, demonstrating experience with design system management tools and analytics platforms is crucial. The mention of Generative AI and prompt engineering may also imply familiarity with AI platforms or tools that integrate AI capabilities into design workflows.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and prioritizing the needs and experiences of users in all design decisions.

• Collaboration: Fostering a team environment where open communication, idea sharing, and mutual support are paramount across disciplines.

• Innovation & Continuous Improvement: Encouraging creativity, experimentation, and a proactive approach to enhancing digital products and processes.

• Data-Driven Decision Making: Relying on research, analytics, and testing to inform design choices and measure impact.

• Excellence & Quality: Maintaining high standards for design execution, usability, accessibility, and brand consistency.

• Sustainability & Ethics: Designing with a consideration for ethical implications and long-term environmental/social impact, aligning with Bancolombia's broader mission.

Collaboration Style:

• Cross-Functional Integration: The team likely works closely with Product Management, Engineering, and Data Analysis, requiring strong communication and negotiation skills to align on goals and deliverables.

• Iterative Feedback Loops: Embracing a culture of continuous feedback, where designs are shared early and often, and constructive criticism is welcomed to refine solutions.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and new techniques within the design team and across departments.

📝 Enhancement Note: The company culture emphasizes values highly relevant to operations roles: data-driven decision-making, continuous improvement, and collaboration. For a UX/UI designer, this translates to actively seeking user feedback, working closely with development teams, and using data to justify design choices and measure their operational impact on user engagement and satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Navigating the inherent tension between creating ideal user experiences and meeting strict financial industry regulations and business goals.

• Adopting New Technologies: Staying current with rapidly evolving technologies like Generative AI and integrating them effectively and ethically into established digital products.

• Cross-Disciplinary Communication: Ensuring clear and effective communication with technical teams (developers) and business stakeholders who may have different priorities and perspectives.

• Maintaining Design System Scalability: Ensuring the design system remains robust, adaptable, and well-documented as the product suite and company grow.

• On-site in Etipani: For candidates not local to the region, relocating or commuting to Etipani may present a personal challenge.

Learning & Development Opportunities:

• Generative AI & Prompt Engineering: Opportunities to deepen knowledge and practical application of AI in design, potentially leading to specialized roles or innovative project contributions.

• Advanced UX/UI Techniques: Access to training and workshops on cutting-edge UX/UI methodologies, interaction patterns, and accessibility standards.

• Design Leadership: Development pathways for individuals interested in leading design teams, managing projects, or influencing product strategy.

• Financial Industry Insights: Gaining deep understanding of the financial services sector, its unique user needs, and regulatory landscape.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, particularly with the integration of new technologies like Generative AI. The growth opportunities are substantial, offering pathways for specialization, leadership, and deep domain expertise within the financial sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with strict business requirements or regulations. How did you approach it, and what was the outcome?" (Focus on your process for negotiation, compromise, and data-backed justification.)

• "How would you approach integrating Generative AI capabilities into a banking application to enhance user experience, considering security and ethical implications?" (Prepare to discuss potential use cases, prompt engineering considerations, and risk mitigation.)

• "Walk us through a complex design system you've worked with. What were its strengths and weaknesses, and how did you contribute to its evolution?" (Highlight your understanding of design system governance, component creation, and documentation.) Company & Culture Questions:

• "What do you know about Bancolombia's digital strategy and its commitment to sustainability?" (Research their recent initiatives, reports, and brand messaging.)

• "How do you ensure your designs are accessible and inclusive for all users?" (Discuss specific standards (WCAG) and your practical application of them.)

• "Describe your ideal collaborative environment. How do you work with developers and product managers?" (Emphasize your communication style, feedback integration, and problem-solving approach.) Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best showcase your skills in UX/UI design, design systems, user research, and ideally, any experience with AI or complex problem-solving.

• Quantify Results: Whenever possible, use metrics to demonstrate the impact of your designs (e.g., increased conversion rates, reduced task completion time, improved satisfaction scores).

• Explain Your "Why": For each design decision, articulate the rationale behind it, referencing user insights, data, or design principles.

• Highlight Collaboration: Detail how you worked with cross-functional teams, managed feedback, and navigated challenges.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and specific design choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of UX/UI principles, operational aspects of design (design systems, QA), and an eagerness to learn and apply new technologies like Generative AI within a regulated industry. Quantifiable results and clear articulation of the design process are key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Grupo Bancolombia careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest UX/UI projects that best demonstrate your end-to-end design process, design system contributions, user research methodologies, and problem-solving skills. Ensure any relevant experience with Generative AI or prompt engineering is clearly highlighted.

• Tailor Your Resume: Optimize your resume to emphasize keywords relevant to UX/UI design, interaction design, design systems, user research, data analysis, and any experience with AI technologies. Quantify your achievements with specific metrics where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects concisely and engagingly. Be ready to explain your design rationale, the challenges faced, and the impact of your solutions, paying close attention to the operational aspects of design.

• Research Bancolombia: Familiarize yourself with Grupo Bancolombia's mission, values, digital products, and any recent news or initiatives related to digital transformation or sustainability. Understand their position in the financial industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.