Product Designer, Growth-Maternity Leave Replacement

📍 Job Overview

Job Title: Product Designer, Growth (Maternity Leave Replacement)

Company: Similarweb

Location: Tel Aviv-Yafo, Israel

Job Type: Full-Time, Temporary

Category: Product Design / Growth Design

Date Posted: August 23, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead complex user flows and own the end-to-end design for top-to-bottom-of-the-funnel user experiences.

• Collaborate with product management and engineering to define and implement data-driven solutions that enhance product direction, visuals, and user experience to drive growth.

• Analyze user data and behavior to identify growth opportunities and potential bottlenecks, leveraging user testing results to optimize UX/UI design solutions.

• Create wireframes, user flows, and process flows to effectively communicate interaction design and integrate the brand's visual language and product design system.

📝 Enhancement Note: This role is a maternity leave replacement, indicating a need for a candidate who can quickly integrate and contribute to ongoing projects. The focus on "Growth Design" and "conversion rates" suggests a strong emphasis on data-informed decision-making and measurable impact on business objectives within the product design lifecycle. The reporting structure to the Senior Director of Brand Design, with a dotted line to Growth Team product managers, highlights the dual responsibility of maintaining brand consistency while driving growth initiatives.

📈 Primary Responsibilities

• Own and execute end-to-end design for user journeys across the entire funnel, from initial engagement to conversion.

• Translate high-level requirements into detailed interaction flows and visually appealing, intuitive, and functional user interfaces for platforms including iOS, Android, desktop, and mobile-web.

• Conduct user research, analyze user data (e.g., analytics, A/B test results), and identify key insights to inform design decisions and optimize UX/UI for growth.

• Develop comprehensive wireframes, user flows, process flows, and interactive prototypes to clearly communicate design concepts and solutions to stakeholders.

• Integrate the brand's established visual language, tone of voice, and design system components into all UI designs to ensure brand consistency and a cohesive user experience.

• Collaborate closely with Product Managers, Engineers, and Marketers to ensure designs align with business goals, technical feasibility, and user needs.

• Design or guide the creation of illustrations and micro-animations to enhance user flow, engagement, and overall user delight.

• Present and articulate design rationale, key deliverables, and strategic recommendations to peers and executive-level stakeholders, defending design choices with data and user insights.

• Stay abreast of the latest UX/UI design trends, best practices, and emerging technologies, particularly in growth design and AI-assisted design, to continuously elevate the user experience.

📝 Enhancement Note: The emphasis on "data-driven solutions," "user data and behavior analysis," and "user testing results" indicates that this role requires a Product Designer with strong analytical capabilities and a proven ability to translate data into actionable design improvements. The mention of "Claude, and other AI design tools" suggests an expectation for familiarity with emerging technologies in the design space.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience, is highly valued in the product design industry.

Experience: 5+ years of demonstrated experience in end-to-end (UX and UI) product design within a product-centric company, with a focus on driving user engagement and conversion.

Required Skills:

• Proven experience in Growth Design practices and a strong understanding of conversion rate optimization (CRO) principles.

• Demonstrable UI design skills with a strong portfolio showcasing excellent visual design capabilities and a keen sensitivity to user-system interaction.

• Solid experience in creating detailed wireframes, comprehensive user flows, and effective process flows.

• Proficiency with leading design and prototyping tools, specifically Figma.

• Experience utilizing AI design tools such as Claude for design ideation and execution.

• Excellent communication and presentation skills in English, with the ability to clearly articulate design decisions and effectively present solutions to diverse stakeholders, including executive levels.

• Strategic thinking ability to contribute to product strategy and vision, moving beyond aesthetic considerations to focus on "what we should build" and why.

• Strong problem-solving skills with a creative and effective approach to overcoming design challenges.

• Self-management capabilities, including the ability to prioritize workload effectively, manage multiple projects, and meet critical project milestones in a fast-paced environment. Preferred Skills:

• Experience designing for multi-platform environments (iOS, Android, desktop, mobile-web).

• Familiarity with user research methodologies and conducting user testing sessions.

• Experience with illustration and micro-animation design.

• Understanding of A/B testing principles and how to design for experimentation.

📝 Enhancement Note: The requirement for a "strong portfolio" is paramount for this role, serving as the primary evidence of UI design skills, visual design sensitivity, and experience with user-system interaction. The specific mention of "Figma, Claude, and other AI design tools" indicates a need for candidates to be current with industry-standard and emerging design technologies. The ability to "think at a high level about product strategy and vision" suggests that candidates should demonstrate a business-oriented mindset in their design approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UX/UI design projects, with a particular emphasis on growth-oriented initiatives and measurable results.

• Detailed case studies that illustrate the problem, your design process, the solutions implemented, and the impact on user behavior and business metrics (e.g., conversion rates, engagement).

• Examples of wireframes, user flows, process flows, and high-fidelity mockups that demonstrate your design craft and problem-solving abilities.

• Demonstrations of your proficiency with design tools, particularly Figma, and ideally, any experience with AI design tools like Claude.

• Projects that highlight your ability to integrate brand identity and visual language into user interfaces. Process Documentation:

• Showcase your systematic approach to design, including how you conduct user research, analyze data, and iterate on designs based on feedback and testing.

• Provide examples of how you have collaborated with product managers and engineers, illustrating your understanding of the product development lifecycle.

• Detail your methods for translating business objectives and user needs into effective design solutions, particularly for growth-focused features.

• Include examples of how you have maintained design consistency and utilized design systems or brand guidelines.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary demonstration of a candidate's ability to execute growth-focused product design. Candidates should be prepared to articulate their design process, highlight data-driven decision-making, and showcase measurable outcomes. The inclusion of AI design tools in the requirements suggests that demonstrating familiarity with these tools in the portfolio would be advantageous.

💵 Compensation & Benefits

Salary Range: Based on Similarweb's typical compensation practices for similar roles in Tel Aviv, Israel, and considering the 5-10 years of experience requirement, an estimated salary range for this Product Designer position would be between ₪350,000 - ₪550,000 annually. This range is an estimate and can vary based on the candidate's specific experience, skills, and interview performance.

Benefits:

• Competitive compensation packages, including salary and potential for bonuses or equity (specifics to be discussed).

• Comprehensive health insurance coverage.

• Opportunities for professional development, including access to learning solutions, personalized coaching, and potentially conference attendance.

• Generous paid time off and holiday leave.

• Regular team outings and happy hours to foster community and collaboration.

• Access to a dynamic and innovative work environment within a leading digital intelligence company.

• Opportunities for career growth and advancement within the organization, even in a temporary role, with potential for future opportunities.

Working Hours: The standard working hours for this on-site role in Tel Aviv are typically 40 hours per week. While a standard schedule is expected, there may be flexibility required based on project needs and team collaboration, especially given the fast-paced nature of growth initiatives.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for experienced Product Designers in Tel Aviv, Israel, and Similarweb's general compensation philosophy. The specific benefits listed are drawn directly from the provided text and are common offerings for tech companies. The "maternity leave replacement" nature of the role might influence the long-term benefits package, which should be clarified during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Intelligence, Data Analytics, SaaS. Similarweb operates in the competitive digital intelligence market, providing invaluable insights into website traffic, user behavior, and market trends. This context means the company values data-driven decision-making, innovation, and a deep understanding of the digital landscape.

Company Size: Similarweb is a publicly traded company (NYSE) with a significant global presence, indicating a mid-to-large enterprise size. This implies a structured environment with established processes, but also opportunities for impact due to its scale and growth trajectory.

Founded: Similarweb was founded in 2007, giving it over a decade of experience and a mature product offering. This history suggests a company that has successfully navigated growth and market changes, building a solid foundation for its operations and product development.

Team Structure:

• The Product Designer will be part of the Marketing Division, reporting to the Senior Director of Brand Design.

• There is a dotted line reporting relationship to the Growth Team’s Product Managers, indicating close collaboration and alignment with growth-focused product initiatives.

• The role involves working within cross-functional teams, including Product Management, Engineering, and Marketing, necessitating strong collaborative skills. Methodology:

• Data-driven decision-making is a core methodology, with an emphasis on analyzing user data, behavior, and testing results to inform design choices and drive growth.

• User-centered design principles are paramount, ensuring that user needs are at the forefront of all design efforts.

• Agile methodologies are likely employed, given the fast-paced nature of the tech industry and growth teams, requiring adaptability and iterative design processes.

• A strong focus on visual design and brand consistency is maintained, ensuring that all interfaces align with Similarweb's brand identity and aesthetic standards.

Company Website: https://www.similarweb.com/

📝 Enhancement Note: The company culture at Similarweb is characterized by a strong emphasis on product excellence, data-driven insights, and a collaborative, innovative environment. The dual reporting structure highlights the strategic importance of this role in bridging brand identity with growth objectives. The company's established history and public status suggest a stable yet dynamic workplace.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer with a specialization in Growth Design. The 5+ years of experience requirement and the responsibility for leading complex user flows indicate a level of autonomy and strategic contribution beyond junior design roles. The designer is expected to not only execute but also influence product direction and strategy, particularly concerning user acquisition, engagement, and conversion.

Reporting Structure: The designer reports to the Senior Director of Brand Design, suggesting a focus on upholding brand standards and visual integrity. However, the dotted line to Growth Team Product Managers signifies a direct involvement in growth initiatives, requiring a balanced approach between brand aesthetics and performance-driven design. This structure offers exposure to both brand strategy and product growth tactics.

Operations Impact: The Product Designer's impact is directly tied to driving growth for Similarweb's consumer-facing product flows. By optimizing user experience and interface design for conversion rates, engagement, and user acquisition, this role contributes significantly to the company's overall digital strategy and revenue generation. The ability to analyze user data and translate it into actionable design improvements ensures a measurable impact on business objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Growth Design, conversion rate optimization (CRO), and data-informed UX/UI design.

• Cross-Functional Exposure: Gain valuable experience working closely with Product Management, Engineering, and Marketing teams, understanding their perspectives and contributing to integrated strategies.

• Leadership Potential: Develop skills in presenting to executive-level stakeholders, influencing product strategy, and potentially leading design initiatives within growth teams.

• Career Progression: While this is a temporary role, successful performance and demonstrated impact can lead to opportunities for permanent positions or other roles within Similarweb's design or product departments. The company's emphasis on "Career Week" and personalized coaching suggests a commitment to employee development.

📝 Enhancement Note: The growth opportunities are framed within the context of a temporary role, emphasizing skill enhancement and experience acquisition that can be leveraged for future career advancements. The dual reporting structure offers a unique blend of brand and growth experience, which can be a significant differentiator for career progression in the product design field.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment. Similarweb is likely to have a modern, collaborative office space designed to foster teamwork and innovation.

Office Location(s): The primary office location is Tel Aviv-Yafo, Israel. This vibrant tech hub offers a dynamic ecosystem for professionals. Specific details about office amenities, accessibility, and proximity to public transport would be beneficial for candidates.

Workspace Context:

• Collaborative Environment: The office is expected to facilitate close collaboration with Product Managers, Engineers, and other designers, supporting the iterative design process.

• Tools and Technology: Access to industry-standard design software (Figma), AI design tools (Claude), and potentially other productivity and communication platforms is expected.

• Team Interaction: Opportunities for daily interaction with team members, brainstorming sessions, design reviews, and cross-functional meetings. The emphasis on "team outings and happy hours" suggests a culture that values social connection alongside professional work.

Work Schedule: The standard work schedule is approximately 40 hours per week. While on-site, there might be an expectation for flexibility to accommodate project deadlines and collaborative needs, particularly for growth initiatives that may require rapid iteration and A/B testing.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests a preference for in-person collaboration, which is often beneficial for design roles requiring extensive whiteboarding, brainstorming, and real-time feedback. Candidates should anticipate a structured work environment with opportunities for both focused design work and team-based problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application, focusing on your resume and portfolio to assess your experience and fit for the role.

• Portfolio Review & Design Challenge: You will likely be asked to present your portfolio, discussing your design process, problem-solving approach, and the impact of your work. A specific design challenge related to growth optimization or user flow redesign may be assigned.

• Hiring Manager Interview: An interview with the Senior Director of Brand Design or a Growth Product Manager to delve deeper into your experience, design philosophy, and strategic thinking.

• Team Interviews: Interviews with other designers, product managers, or engineers to assess your collaboration style, technical skills, and cultural fit within the team.

• Final Round: Potentially an interview with a more senior leader to discuss product strategy and overall fit.

Portfolio Review Tips:

• Highlight Growth Impact: Specifically showcase projects where your design decisions led to measurable improvements in conversion rates, user engagement, or other key growth metrics. Quantify your achievements whenever possible.

• Detail Your Process: Clearly articulate your design process for each project, from initial research and problem definition through ideation, prototyping, testing, and iteration. Use wireframes, user flows, and prototypes to illustrate your steps.

• Showcase Figma & AI Tool Proficiency: Demonstrate your mastery of Figma, including complex component usage, auto-layout, and prototyping. If you have experience with AI design tools like Claude, showcase how you've leveraged them to enhance your workflow or outcomes.

• Tell a Story: Frame your case studies as compelling narratives that highlight the challenges you faced, the creative solutions you devised, and the positive outcomes you achieved.

• Brand Consistency: Ensure your portfolio reflects an understanding of brand guidelines and the ability to apply them consistently across different interfaces.

Challenge Preparation:

• Understand Growth Metrics: Familiarize yourself with common growth metrics (e.g., CAC, LTV, churn rate, conversion rates, AOV) and how design impacts them.

• Practice Problem Solving: Be prepared to tackle a hypothetical design challenge related to improving a specific user flow or feature for conversion. Think about how you would approach it systematically.

• Articulate Your Rationale: Practice explaining your design decisions clearly and concisely, backing them up with data, user insights, or established design principles. Be ready to defend your choices.

• Consider Business Goals: Show that you can balance user needs with business objectives, demonstrating an understanding of Similarweb's platform and target audience.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on portfolio presentation and practical problem-solving skills relevant to growth design. Candidates should prepare to discuss their experience with data analysis, A/B testing, and the use of AI tools in their design workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Candidates must demonstrate advanced proficiency.

• Claude (and other AI Design Tools): Expected to be used for design ideation, content generation, or workflow enhancement. Familiarity and practical application are key.

• Prototyping Tools: Likely integrated within Figma or separate tools like InVision, ProtoPie, for creating interactive user flows and testing.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or Similarweb's own platform for analyzing user behavior, tracking key metrics, and identifying opportunities.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO, or Google Optimize for designing and interpreting experiments to validate design hypotheses.

CRM & Automation:

• While not directly a design tool, understanding how designs integrate with CRM systems (like Salesforce) and marketing automation platforms (like HubSpot, Marketo) can be beneficial for context, especially in growth-focused roles.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The inclusion of "Claude, and other AI design tools" signals a forward-thinking approach by Similarweb, expecting designers to leverage emerging technologies to enhance efficiency and creativity. Understanding how design impacts analytics and testing is crucial for a growth-focused role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: Decisions are informed by data and user insights, fostering an environment where innovation is backed by evidence.

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that design solutions are intuitive and valuable.

• Collaboration & Transparency: Open communication and teamwork across departments are encouraged, breaking down silos to achieve common goals.

• Ownership & Accountability: Employees are empowered to take ownership of their work and are accountable for delivering high-quality results, particularly in driving growth.

• Continuous Improvement: A culture that embraces learning, experimentation, and iterative refinement to constantly enhance products and processes.

Collaboration Style:

• Cross-Functional Integration: The role necessitates seamless collaboration with Product Managers, Engineers, and Marketers, working together to align on strategy, execute designs, and measure impact.

• Design Critiques & Feedback: Regular design reviews and feedback sessions are likely part of the process, fostering a culture of constructive criticism and continuous learning.

• Knowledge Sharing: An environment where designers share best practices, insights from user research, and learnings from experiments to uplift the entire team.

📝 Enhancement Note: Similarweb's culture emphasizes a blend of analytical rigor and creative execution, driven by a shared commitment to product excellence and growth. The emphasis on collaboration and continuous improvement aligns well with the dynamic nature of the tech industry and the specific demands of a growth-focused design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Growth: Effectively integrating a strong brand identity with aggressive growth objectives can be challenging, requiring careful design decisions to maintain visual integrity while optimizing for conversion.

• Data Interpretation: Translating complex user data and A/B testing results into actionable design improvements requires strong analytical skills and the ability to identify meaningful patterns.

• Fast-Paced Environment: Working within a growth team in a fast-paced tech company means adapting quickly to changing priorities, delivering designs under tight deadlines, and iterating rapidly based on performance data.

• Maternity Leave Replacement: Stepping into an ongoing project mid-stream requires a quick ramp-up, understanding existing workflows and design systems, and making an immediate impact without extensive onboarding.

Learning & Development Opportunities:

• Growth Design Specialization: Gain hands-on experience and advanced knowledge in growth methodologies, CRO, and data-driven product design.

• AI Tool Integration: Explore and master the application of AI tools in the design process, staying at the forefront of technological advancements.

• Cross-functional Expertise: Deepen understanding of product management, engineering constraints, and marketing strategies through close collaboration.

• Executive Presentation Skills: Hone abilities to present complex design strategies and data-backed recommendations to senior leadership.

📝 Enhancement Note: This role presents a unique opportunity to hone skills in growth-specific design challenges within a data-rich environment. The temporary nature of the role emphasizes rapid skill acquisition and demonstrable impact, which can be a significant catalyst for career growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning a key user flow on our platform to increase conversion rates by 10%?" (Focus on your process, data considerations, and potential solutions.)

• "Describe a time you used user data or A/B testing results to significantly improve a product's UX/UI. What was the outcome?" (Highlight your analytical skills and impact.)

• "How do you balance maintaining brand consistency with the need to optimize for growth and conversion?" (Demonstrate your understanding of both design aspects.)

• "How do you prioritize design tasks when faced with multiple competing objectives and tight deadlines?" (Showcase your time management and prioritization skills.) Company & Culture Questions:

• "What do you know about Similarweb's platform and our market position?" (Research the company and its competitors.)

• "How do you stay updated on the latest UX/UI design trends, especially in growth design and AI tools?" (Showcase your commitment to continuous learning.)

• "Describe your ideal collaborative environment when working with product managers and engineers." (Highlight your teamwork and communication style.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the process, the solution, and the measurable results. Use visuals effectively.

• Quantify Your Impact: Whenever possible, present data and metrics that demonstrate the success of your designs (e.g., "Increased sign-ups by X%", "Reduced drop-off rate by Y%").

• Explain Your 'Why': Be prepared to articulate the rationale behind your design decisions, connecting them back to user needs and business objectives.

• Showcase Tool Proficiency: Explicitly mention and demonstrate your skills with Figma and any AI design tools you've used, explaining how they aided your process or outcomes.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, the trade-offs you made, and how you would handle specific challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a data-driven approach, strong problem-solving skills, and proficiency with modern design tools. Candidates should be ready to articulate their impact on growth metrics and their ability to integrate brand identity with conversion-focused design.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on greenhouse.io.

• Curate Your Portfolio: Ensure your portfolio prominently features at least 2-3 case studies that highlight your experience in growth design, end-to-end UX/UI projects, and measurable impact on conversion rates or user engagement. Showcase your proficiency with Figma and any AI design tools used.

• Optimize Your Resume: Tailor your resume to emphasize keywords from the job description, such as "Product Designer," "Growth Design," "UX/UI," "Figma," "wireframing," "user flows," and "data-driven design." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clearly explaining your design process, the problems you solved, your solutions, and the resulting impact. Be ready to discuss your approach to data analysis and user testing.

• Research Similarweb: Thoroughly research Similarweb's platform, its market position, and its target audience. Understand their current product offerings and identify potential areas for growth-focused design improvements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.