Digital UI Designer (Web)

📍 Job Overview

Job Title: Digital UI Designer (Web)

Company: VanMoof

Location: Amsterdam, Netherlands

Job Type: Employee (Full-time)

Category: Digital Design / UX/UI

Date Posted: 2026-06-03

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the UI design for VanMoof's critical digital touchpoints, including the flagship e-commerce website, web-based service tools, and B2B partner platforms.

• Translate brand vision, business objectives, and customer insights into intuitive, accessible, and conversion-focused digital user experiences.

• Develop and maintain scalable design systems and component libraries to ensure brand consistency and efficient implementation across web platforms.

• Collaborate closely with cross-functional teams, including developers, brand, marketing, and product, to deliver high-quality digital interfaces that embody the VanMoof brand.

📝 Enhancement Note: This role is positioned as a mid-level Digital UI Designer, focusing on web interfaces. The responsibilities emphasize ownership of the UI design lifecycle from concept to handoff, with a strong need for system thinking and brand integration. The hybrid work environment suggests a balance between in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Design and evolve the user interface for VanMoof's primary e-commerce website, ensuring a seamless and engaging customer journey.

• Expand and unify the digital interface design for web-based service tools and the B2B Partner Hub, creating a cohesive digital ecosystem.

• Translate brand identity, commercial goals, and customer needs into clear, expressive, and on-brand web experiences.

• Integrate UX principles, customer insights, technical constraints, and performance metrics to create intuitive, usable, and conversion-optimized designs.

• Own the end-to-end UI design process, from initial concept development and visual exploration to creating build-ready assets and ensuring quality implementation with developers.

• Design, maintain, and scale on-brand digital design systems, components, and patterns that can be applied across various web pages, marketing campaigns, and digital touchpoints.

• Utilize rapid prototyping to explore design concepts, test ideas, and substantiate design decisions with tangible evidence.

• Champion design quality, consistency, accessibility standards, and meticulous attention to detail across all web experiences.

• Foster a people-focused design culture by actively collaborating with stakeholders across Brand, Marketing, Product, and Engineering departments.

📝 Enhancement Note: The responsibilities highlight a comprehensive ownership of the UI design process for web platforms. It emphasizes the need for both strategic brand translation and tactical execution, including system design and developer collaboration. The role requires a proactive approach to advocating for design best practices.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected for this level of role. A strong portfolio can often substitute for formal education.

Experience:

• 3-4 years of experience in designing digital interfaces for consumer-facing brands, with a preference for e-commerce or content-rich web platforms.

• Proven experience in translating brand identity into compelling digital user interfaces.

• Demonstrated ability to design and maintain scalable design systems that cater to diverse product needs.

• Experience collaborating with cross-functional teams, including brand strategists, marketers, developers, and business stakeholders. Required Skills:

• Visual Design: Exceptional eye for typography, layout, composition, and detail specifically for digital media.

• UI Design: Expertise in crafting intuitive, aesthetically pleasing, and functional user interfaces for web applications.

• Figma Proficiency: High proficiency in Figma, including experience with its design system capabilities and collaborative features.

• Design Systems: Proven ability to build, manage, and scale comprehensive design systems and component libraries.

• UX Principles: Solid understanding of user experience best practices, customer journey mapping, and conversion-driven design methodologies.

• Prototyping: Ability to rapidly create interactive prototypes to explore concepts and communicate design intent.

• Brand Integration: Skill in translating a brand's visual identity and voice into digital UI elements.

• Stakeholder Collaboration: Confidence and effectiveness in collaborating with diverse teams and stakeholders.

• Organization & Communication: Strong organizational skills, with the ability to manage projects, communicate effectively, and integrate diverse perspectives.

Preferred Skills:

• Experience with web-based service tools and B2B platforms.

• Knowledge of accessibility standards (WCAG) and experience designing inclusive interfaces.

• Familiarity with front-end development principles and capabilities (HTML, CSS, JavaScript) to inform design decisions.

• Experience in A/B testing design variations to optimize user engagement and conversion rates.

• Understanding of web analytics tools to inform design choices and measure impact.

📝 Enhancement Note: The requirements clearly emphasize proficiency in Figma and design systems, which are critical for maintaining consistency across multiple digital platforms. The blend of visual design, UX understanding, and stakeholder management points to a well-rounded designer capable of driving projects forward.