Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Vestwell

Location: New York, NY

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-06-05T20:10:01

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Owns end-to-end creative execution for marketing initiatives, ensuring brand consistency across all platforms and channels.

• Develops and maintains comprehensive design systems, enforcing visual identity and brand recall in market.

• Manages a high-volume, multi-workstream design queue, acting as the primary liaison between strategy and creative output for the marketing organization.

• Collaborates cross-functionally with Content, Demand Generation, Product Marketing, and Sales to deliver impactful GTM creative and sales enablement materials.

• Drives visual storytelling and brand perspective through concepting and execution for integrated campaigns, digital ads, and physical event experiences.

📝 Enhancement Note: This role is positioned within a high-growth fintech company, requiring a Senior Brand Designer to not only execute creative but also to strategically manage the design process and uphold brand integrity across a complex ecosystem of stakeholders and marketing efforts. The emphasis on "high-ownership" and "independent management" indicates a need for proactive self-starters adept at managing their own workflow and driving projects to completion with minimal oversight.

📈 Primary Responsibilities

• Develop and evolve the brand's visual identity across all touchpoints, from integrated campaigns and digital advertising to event experiences, social media, and sales collateral.

• Independently manage the marketing design request intake process, including triaging requests in Asana, prioritizing across stakeholders, and facilitating weekly design sync meetings.

• Create and maintain robust design systems, ensuring reusability of components, consistent visual application, and scalability as the brand grows.

• Concept and design integrated brand campaigns and GTM creative for new product and feature launches, translating strategic objectives into compelling visual narratives.

• Design and produce a wide range of marketing assets, including digital ads (display, Meta, Reddit), social media graphics, landing pages, email templates, one-pagers, decks, and RFP responses.

• Oversee the design and execution of Vestwell's event experience, including conference booth activations, signage, environmental design, and branded merchandise.

• Manage co-branded materials programs, ensuring brand governance, version control, and approvals across a partner ecosystem.

• Collaborate closely with Product Marketing and Engineering to provide UI support for app screens and product interfaces as needed.

• Direct and manage external vendors such as photographers, videographers, illustrators, and web developers to ensure high-quality creative output aligned with brand standards.

• Maintain and organize Figma files, ensuring efficient collaboration and version control, and manage the shared media library.

📝 Enhancement Note: The responsibilities highlight a blend of high-level strategic design thinking and hands-on execution. The explicit mention of "co-brand fluency" and managing "partner or co-branded materials programs" suggests a significant need for the designer to understand and navigate complex brand relationships, which is critical in B2B fintech environments. "Design Operations" responsibilities are also emphasized, indicating that process management and workflow optimization are as crucial as creative output.

🎓 Skills & Qualifications

Education: While specific degree requirements are not stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior level role.

Experience: 5+ years of dedicated brand or marketing design experience, with a strong preference for candidates with a background in B2B SaaS or the FinTech industry. Proven experience managing multiple projects simultaneously in a fast-paced, cross-functional environment is essential.

Required Skills:

• Expert-level proficiency in Figma, including advanced features like components, auto-layout, prototyping, and collaborative file organization.

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator) for production-level design work.

• Strong command of InDesign for creating print-ready collateral, sales materials, and multi-page documents.

• Experience designing and deploying landing pages and email templates directly within HubSpot CMS.

• Demonstrated ability to build and maintain comprehensive design systems, ensuring visual consistency and brand integrity.

• Proven creative concepting skills, capable of translating briefs into mood boards and finished campaigns with a clear point of view.

• Experience creating impactful visual storytelling that builds brand recall across diverse audiences and channels.

• Ability to manage high-volume, multi-workstream design projects concurrently without compromising quality or momentum.

• Proficiency in designing for both digital (display ads, social media, web) and physical mediums (event spaces, OOH).

• Fluency in co-branding principles and experience managing partner-branded materials programs, including governance and approvals.

• Strong written and verbal communication skills, with the ability to provide clear feedback, write concise creative briefs, and articulate design decisions effectively.

• Low-ego, collaborative approach, adept at working with diverse stakeholders and managing feedback constructively.

• Meticulous attention to detail and a high visual standard, with a proactive approach to identifying and rectifying inconsistencies. Preferred Skills:

• Experience with Asana or similar project management tools for workflow management.

• Familiarity with video editing or motion graphics software.

• Understanding of UI/UX principles to support product design needs.

• Experience directing photographers, videographers, and illustrators.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and HubSpot CMS indicates a specific technical stack. The "Necessities" section clearly outlines the core technical and soft skills required, with a strong preference for industry-specific experience (B2B SaaS/FinTech). The "low-ego collaborative style" is a critical cultural fit indicator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a wide range of creative execution across both digital and physical mediums.

• Demonstrations of consistent brand thinking and application across various campaign types and collateral.

• Examples of design system development, including component libraries and style guides, highlighting reusability and consistency.

• Case studies illustrating creative concepting and visual storytelling from brief to final execution.

• Examples of high-volume design output, demonstrating efficiency and ability to manage multiple concurrent projects.

• Work samples that clearly articulate a unique visual POV and perspective.

• Evidence of experience with co-branded materials, showcasing ability to manage partner brand guidelines and approvals. Process Documentation:

• Candidates should be prepared to discuss their process for design request intake, prioritization, and workflow management (e.g., using Asana).

• Ability to articulate the methodology for building and evolving design systems, including collaboration with developers and stakeholders.

• Examples of how they approach creative concepting, from initial brainstorming to mood board creation and final campaign frameworks.

• Documentation or discussion of experience managing external vendors, including briefing, timeline management, and deliverable oversight.

• Demonstrated experience in designing for specific channels like digital ads, social media, landing pages, and email marketing, with an understanding of best practices for each.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating the candidate's ability to manage a complex, high-volume design workload while maintaining brand consistency and strategic alignment. The emphasis on "process documentation" implies that the hiring team wants to understand how the candidate works, not just what they have produced, especially regarding workflow management and system development.

💵 Compensation & Benefits

Salary Range: The expected base salary range for this position is $95,000 - $105,000 annually.

Bonus: This position is eligible for a performance-based bonus.

Equity: New hire equity in the Company is offered.

Benefits:

• Comprehensive health benefits.

• Generous paid time off (PTO).

• Competitive 401(k) plan.

• Employee Wellbeing Committee initiatives.

Working Hours: While not explicitly stated, a full-time role typically entails approximately 40 hours per week. The hybrid work model suggests flexibility, but specific daily schedules may vary based on team needs and project deadlines.

📝 Enhancement Note: The salary range provided is specific to New York and similar metro areas, acknowledging potential variations based on hiring location. The inclusion of performance-based bonus and equity is standard for senior roles in growth-stage companies. The benefits package emphasizes employee wellbeing and long-term financial security, aligning with the company's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) - Vestwell is a leader in the savings economy, providing a platform for retirement, education, and healthcare savings.

Company Size: Vestwell serves over 350,000 businesses and over 2 million active savers, managing over $50 billion in assets. The company employs a diverse range of professionals across various functions.

Founded: Vestwell was founded with the mission to redefine how people save for life's critical needs. The company's growth trajectory indicates a dynamic and innovative culture.

Team Structure:

• The Senior Brand Designer will be a key member of the Marketing team, reporting to a Marketing leadership role.

• This role requires extensive cross-functional collaboration with Content, Demand Generation, Product Marketing, and Sales teams.

• The designer will also interact with external vendors, including photographers, videographers, illustrators, and web developers. Methodology:

• Vestwell emphasizes a data-driven approach to product development and marketing.

• The company fosters a culture of innovation and continuous improvement, particularly in how it serves its diverse clientele.

• Design operations are managed through a structured intake process (e.g., Asana) to ensure efficient workflow and stakeholder alignment.

• Collaboration is key, with an expectation for designers to work closely with stakeholders to understand needs and deliver effective creative solutions.

Company Website: vestwell.com

📝 Enhancement Note: Vestwell operates in the rapidly evolving FinTech space, suggesting a fast-paced, innovative, and potentially demanding work environment. The company's focus on "saving for the new savings economy" implies a mission-driven culture. The hybrid work model and the emphasis on collaboration indicate a company that values both flexibility and teamwork.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise, autonomy, and responsibility beyond mid-level positions. It requires the ability to independently manage complex projects, mentor junior designers (if applicable), and contribute strategically to brand development.

Reporting Structure: The Senior Brand Designer will likely report to a Marketing Director or Head of Marketing, with frequent interaction and accountability to various marketing sub-teams (Demand Gen, Content, Product Marketing) and potentially sales leadership.

Operations Impact: The Senior Brand Designer's work directly impacts Vestwell's brand perception, market presence, and Go-To-Market (GTM) effectiveness. Strong creative execution is crucial for driving lead generation, customer acquisition, partner engagement, and overall brand equity in the competitive FinTech landscape.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital campaign design, event branding, or UI support, potentially leading to specialized roles.

• Leadership Development: With proven success and strategic contribution, opportunities for team leadership or management within the design function may arise.

• Cross-Functional Exposure: Extensive collaboration with diverse marketing functions provides broad business acumen and potential pathways into product marketing or brand strategy roles.

• Industry Expertise: Deepening knowledge within the FinTech sector, understanding its unique design challenges and opportunities.

📝 Enhancement Note: The "Senior" title implies a significant level of independent contribution and potential for future leadership. Growth opportunities are framed around both specialization within design and broader career advancement within the marketing organization or the FinTech industry.

🌐 Work Environment

Office Type: Vestwell operates a hybrid work model, with offices located in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. This role is based in the New York office.

Office Location(s): New York, NY (Midtown Manhattan).

Workspace Context:

• The hybrid model allows for flexibility, balancing remote work with in-office collaboration.

• The New York office likely provides a collaborative environment conducive to team meetings, brainstorming sessions, and cross-functional alignment.

• Access to necessary design tools and technology within the office is implied.

• Opportunities for direct interaction with various marketing teams and leadership are available during in-office days.

Work Schedule: The specific work schedule is not detailed, but a hybrid role typically involves a mix of remote and in-office days. The expectation is likely around standard business hours (e.g., 9 AM - 5 PM) with flexibility, but the demanding nature of the role may require occasional extended hours to meet project deadlines.

📝 Enhancement Note: The hybrid environment in a major city like New York suggests a modern workplace that balances flexibility with the need for in-person collaboration, which is crucial for creative roles involving brainstorming and stakeholder alignment.

📄 Application & Portfolio Review Process

Interview Process:

1. Introductory Conversations: 1-2 initial calls to assess background, interests, and cultural fit, and to provide information about Vestwell and the role.

2. Skills/Experience Assessment: This will likely involve a portfolio review and potentially a specific design challenge or in-depth discussion of relevant experience.

3. Interview Panel: Virtual or in-person interviews with a panel of stakeholders from the marketing team and potentially other departments.

4. Reference Check: A check with a current or former manager and a peer.

Portfolio Review Tips:

• Showcase a diverse range of work demonstrating creative range and consistent brand thinking across digital and physical mediums.

• Include case studies that highlight your process: how you approach a brief, concept development, stakeholder alignment, and final execution.

• Present examples of your proficiency with design systems, showing how you create reusable components and maintain consistency.

• Clearly articulate your role in co-branded projects, highlighting your understanding of brand governance and partner management.

• Quantify impact where possible (e.g., "designed campaign that resulted in X% increase in engagement").

• Be prepared to discuss your experience managing a high-volume design queue and your approach to prioritization and workflow.

• Ensure your portfolio reflects your expertise in Figma, Adobe Creative Suite, InDesign, and HubSpot CMS. Challenge Preparation:

• Be ready for a design challenge that may involve conceptualizing a campaign, designing specific assets, or solving a branding problem relevant to Vestwell's FinTech market.

• Prepare to present your work and thought process clearly and concisely, articulating your design decisions and strategic rationale.

• Practice explaining your process for managing multiple projects, prioritizing tasks, and collaborating with stakeholders.

• Research Vestwell's current branding, marketing efforts, and target audience to tailor your approach and demonstrate understanding.

📝 Enhancement Note: The process emphasizes assessing a blend of creative talent, process management skills, and cultural fit. The portfolio review is a critical component, requiring candidates to demonstrate not only design acumen but also their ability to manage workflow and collaborate effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma (Pro): Expert-level proficiency required for all aspects of design, component creation, auto-layout, prototyping, and collaborative file organization.

• Adobe Creative Suite: Essential for production-level work, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and potentially After Effects (for motion graphics, if applicable).

• InDesign: Crucial for creating print-ready collateral, sales materials, and multi-page documents like one-pagers and proposals.

Analytics & Reporting:

• While not explicitly a design tool, familiarity with how design assets perform in analytics dashboards (e.g., Google Analytics, HubSpot reporting) is beneficial for optimizing future creative. CRM & Automation:

• HubSpot CMS: Direct experience designing and building/deploying landing pages and email templates within HubSpot is a key requirement. This includes understanding of its templating system and content management capabilities.

• Asana: Used for managing the marketing design request intake process, triaging, and prioritizing workstreams.

📝 Enhancement Note: The technology stack is clearly defined, with a strong emphasis on Figma and HubSpot CMS. Proficiency in these tools is non-negotiable and will likely be heavily assessed during the interview process.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A commitment to maintaining and enhancing Vestwell's visual identity and brand consistency across all platforms.

• Excellence & Detail: A high standard for visual quality and meticulous attention to detail in all design outputs.

• Collaboration: A proactive, low-ego approach to working with cross-functional teams, valuing feedback and constructive dialogue.

• Efficiency & Process: A dedication to optimizing design workflows, managing intake processes effectively, and ensuring timely delivery of high-quality creative.

• Innovation: An openness to exploring new creative concepts and visual directions that align with Vestwell's forward-thinking FinTech mission.

Collaboration Style:

• Cross-functional Integration: Expectation to work closely with marketing, sales, and product teams, understanding their needs and translating them into effective design solutions.

• Responsive Communication: Clear, timely, and professional communication with stakeholders regarding project status, feedback, and deliverables.

• Proactive Problem-Solving: Identifying potential design challenges or workflow bottlenecks and proposing solutions.

• Feedback Exchange: Openness to receiving and providing constructive feedback to foster continuous improvement and strong creative outcomes.

📝 Enhancement Note: The company values emphasize a blend of creative rigor, operational efficiency, and collaborative spirit, essential for a role that interfaces with many departments and manages a significant workload.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing High-Volume Demands: Juggling multiple concurrent projects with varying deadlines and stakeholder expectations requires exceptional organization and time management skills.

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative creative while strictly adhering to Vestwell's established brand identity and co-branding partner requirements.

• Rapid Pace of FinTech: Adapting creative strategies to the fast-evolving FinTech landscape and competitive market.

• Cross-Functional Alignment: Effectively managing diverse stakeholder feedback and priorities to achieve consensus on design direction.

Learning & Development Opportunities:

• Deepening FinTech Expertise: Gaining specialized knowledge in designing for the financial technology sector.

• Advanced Design System Management: Opportunities to lead the evolution and strategic application of design systems.

• Cross-Functional Skill Development: Exposure to demand generation, product marketing, and sales enablement strategies can broaden business acumen.

• Potential for Leadership: Demonstrating strategic thinking and project ownership can pave the way for future leadership roles within the design or marketing team.

📝 Enhancement Note: The challenges are typical for a senior role in a fast-paced growth company, focusing on workload management, strategic alignment, and industry adaptation. Growth opportunities are tied to skill specialization and potential advancement within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a high-volume design queue. How do you prioritize when multiple stakeholders have urgent requests?"

• "Walk us through a successful integrated campaign you designed. What was the brief, your creative concept, and the measurable impact?"

• "How do you approach building and maintaining a design system? What are the key components and benefits?"

• "Describe a time you had to manage co-branded materials. What were the key challenges and how did you ensure brand consistency?"

• "How do you ensure your design decisions align with business objectives and marketing strategy?" Company & Culture Questions:

• "What attracts you to Vestwell and the FinTech industry specifically?"

• "How do you collaborate with non-design stakeholders? Describe your approach to receiving and incorporating feedback."

• "How do you stay updated on design trends and best practices, particularly within B2B SaaS or FinTech?"

• "Describe a situation where you had to advocate for a design decision. What was the outcome?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or impact, clearly labeling each piece with the client/company, your role, and the objectives.

• Storytelling: For each key project, articulate the problem, your proposed solution (design concept), your process, and the results (quantify if possible).

• Process Focus: Highlight your Figma and HubSpot CMS skills, design system work, and experience managing multiple projects.

• Brand Alignment: Show how your work maintains brand consistency and supports business goals.

• Conciseness: Be prepared to present your top 3-5 projects efficiently, focusing on the most relevant examples for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strong process management, collaboration skills, and a strategic understanding of how design drives business outcomes in a FinTech context.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the Vestwell careers portal via the provided Greenhouse link.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience in B2B SaaS/FinTech, design systems, high-volume project management, and co-branding. Ensure it showcases your Figma, Adobe Creative Suite, InDesign, and HubSpot CMS proficiency.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, emphasizing achievements related to brand consistency, creative campaign execution, and process management. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative rationale, and experience managing stakeholders and projects. Prepare specific examples for behavioral questions and be ready to discuss your approach to design challenges.

• Company Research: Thoroughly research Vestwell's mission, values, current marketing efforts, and target audience to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.