Senior UX/UI Designer med AD-profil till Maverick

📍 Job Overview

Job Title: Senior UX/UI Designer with AD Profile

Company: Nexer Group (Maverick)

Location: Gothenburg, Sweden

Job Type: Full-time

Category: UX/UI Design & Brand Strategy

Date Posted: 2026-06-26

Experience Level: Mid-Senior (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end design processes, integrating User Experience (UX), User Interface (UI), and Brand Identity for digital products and client solutions.

• Lead design initiatives from initial concept and user research through to final product delivery, ensuring strategic alignment and high visual quality.

• Manage and structure design assets, leveraging expertise in Digital Asset Management (DAM) and Design Systems to ensure consistency and scalability.

• Collaborate closely with cross-functional teams, including developers, product owners, and strategists, to deliver impactful and cohesive digital experiences.

• Take ownership of design direction and quality, acting as a key decision-maker and advocate for user-centered design principles within client engagements.

📝 Enhancement Note: This role blends traditional UX/UI design with a strong Art Direction (AD) and Brand Management component, indicating a need for a designer who can not only craft user-friendly interfaces but also ensure they strongly represent and advance the client's brand identity. The "consultant" aspect suggests client-facing responsibilities and project-based work.

📈 Primary Responsibilities

• Conceptualize, design, and deliver user-centered digital products, ensuring seamless integration of UX, UI, and brand elements.

• Develop detailed user flows, wireframes, and interactive prototypes to map out user journeys and system functionalities.

• Create high-fidelity visual designs that adhere to brand guidelines and elevate the aesthetic quality of digital interfaces.

• Manage and organize design assets, including icons, imagery, and style guides, utilizing Digital Asset Management (DAM) principles for efficient retrieval and application.

• Implement and maintain Design Systems to ensure consistency, scalability, and efficient collaboration across projects and teams.

• Conduct user research, usability testing, and stakeholder interviews to gather insights and inform design decisions.

• Collaborate with development teams to ensure accurate implementation of designs and provide ongoing design support throughout the development lifecycle.

• Act as a design lead on client projects, driving design strategy, presenting design concepts, and advocating for best practices.

• Contribute to the strategic development of client digital products, aligning design solutions with business objectives and user needs.

• Stay updated on emerging design trends, technologies, and methodologies to continuously improve design output and client solutions.

📝 Enhancement Note: The emphasis on "brand management in digital products" and "structuring and managing design-assets" points towards a need for strong organizational skills and experience with systems that support brand consistency, such as DAM and Design Systems. The expectation to "drive design decisions" and "take a larger responsibility for direction and quality" highlights a senior-level expectation for leadership and strategic input.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Interaction Design, Graphic Design, Digital Media, or a related field is typically expected for a Senior UX/UI Designer role. Equivalent practical experience will also be considered.

Experience: Minimum of 5-10 years of professional experience in UX/UI design, with a significant portion focused on visual design and brand integration.

Required Skills:

• Proven experience as a UX/UI Designer with a strong portfolio showcasing visual design prowess.

• Significant experience in Art Direction, with a keen eye for detail and aesthetic quality.

• Demonstrated experience in brand management and applying brand identity within digital products.

• Proficiency in structuring and managing design assets, with an understanding of their lifecycle and application.

• Experience in taking a lead role in design projects, driving strategy and decision-making.

• Comprehensive understanding of the entire design process, from research and ideation to implementation and iteration.

• Expert-level proficiency with design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), and similar industry-standard software.

• Practical experience working closely with software development teams, understanding technical constraints and collaboration workflows.

• Fluency in both Swedish and English, both written and verbal. Preferred Skills:

• Experience with Digital Asset Management (DAM) systems for organizing, storing, and retrieving digital content.

• Expertise in developing and maintaining Design Systems, including style guides and component libraries.

• Prior experience working within larger organizations or enterprise-level projects.

• Familiarity with CX (Customer Experience) and Service Design principles.

• Experience in innovation workshops and methodologies.

📝 Enhancement Note: The "Ska-krav" (Must-have requirements) are clearly outlined. The "Meriterande" (Meritorious/Preferred) skills indicate areas where candidates can further differentiate themselves, particularly DAM and Design Systems, which are crucial for managing brand assets at scale. The experience level is inferred from the "Senior" title and the expectation of taking a lead role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 robust case studies demonstrating end-to-end design projects.

• Each case study must clearly articulate the problem, your role, the design process, key decisions, and tangible outcomes.

• Highlight projects where UX, UI, and Brand Identity were strategically integrated and successfully executed.

• Include examples of wireframes, user flows, high-fidelity mockups, and interactive prototypes.

• Demonstrate your ability to manage and structure design assets and potentially showcase experience with DAM or Design Systems.

• Clearly illustrate your experience in a lead design capacity, demonstrating initiative and strategic thinking. Process Documentation:

• For each case study, provide documentation of the design process followed, including research methodologies, ideation techniques, and collaboration methods.

• Detail how brand guidelines were interpreted and applied, or how brand elements were developed for digital interfaces.

• Explain the approach taken to collaborate with developers and other stakeholders, including communication strategies and feedback loops.

• Showcase how design assets were organized and maintained for ongoing use and consistency.

📝 Enhancement Note: Given the emphasis on brand integration and asset management, the portfolio should explicitly showcase how brand elements were handled and how design consistency was maintained. Projects involving the creation or utilization of Design Systems or DAM principles would be highly advantageous. The "lead role" requirement means the portfolio should highlight instances where the candidate took ownership and strategic direction.

💵 Compensation & Benefits

Salary Range:

For a Senior UX/UI Designer with 5-10 years of experience in Gothenburg, Sweden, the estimated annual salary range is approximately SEK 550,000 - 750,000. This range can vary based on the specific depth of experience, the client's project scope, and the candidate's negotiation skills.

Benefits:

• Varied client assignments with significant personal responsibility.

• Opportunity for professional development and skill enhancement within a specialized team.

• Access to colleagues with deep craft expertise in UX/UI, CX, Service Design, and Innovation.

• A less bureaucratic organizational structure allowing for agility and direct impact.

• Formal benefits and collective agreement (kollektivavtal), ensuring standard employee protections and benefits.

• Potential for hybrid work arrangements, offering flexibility between office and remote work. Working Hours:

The standard working hours are approximately 40 hours per week, typical for a full-time position in Sweden. The hybrid work arrangement allows for flexibility in structuring these hours, balancing project needs with personal work preferences.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior UX/UI designers in major Swedish cities like Gothenburg, considering the specific skill set (AD, Brand) and the consulting nature of the role. The benefits are derived from the "Vi erbjuder" section and general Swedish employment standards for a company of Nexer Group's stature. "Kollektivavtal" signifies comprehensive benefits typically including health insurance, pension contributions, and paid time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Services, IT Consulting, and Digital Agency. Nexer Group operates across various sectors, partnering with organizations to drive digital transformation through strategy, design, and technology. Maverick is their full-service agency focused on digital services.

Company Size: Nexer Group is a significant player, with a global presence and a substantial number of employees (likely hundreds or thousands across its various entities). Maverick, as a specialized unit, likely comprises a dedicated team of experts within this larger organization. This size offers stability and diverse project opportunities while maintaining a focused team environment for specialized skills.

Founded: Nexer Group has a history of growth and acquisitions, implying a stable and established company. Maverick, as a specific agency within Nexer, benefits from this foundation. The culture likely emphasizes innovation, client success, and professional development.

Team Structure:

• The Experience team within Maverick is a core competency, gathering specialists in CX, Service Design, UX/UI, and Innovation. This indicates a collaborative, multidisciplinary environment where designers work alongside strategists and innovators.

• Reporting likely follows a matrix structure, with designers reporting to a Head of Design or Experience Lead, while also being assigned to specific client projects managed by Project Managers or Account Directors.

• Cross-functional collaboration is central, with designers working intimately with developers, product owners, strategists, and client stakeholders on a daily basis. Methodology:

• Data analysis and insights are key to informing design decisions, ensuring that solutions are user-centered and business-aligned.

• Workflow planning and optimization strategies are applied to client projects, aiming for efficient delivery of high-quality design solutions.

• Automation and efficiency practices are encouraged, particularly through the use of Design Systems and DAM, to streamline the design and development process.

Company Website: https://www.nexergroup.com/ (The provided URL nexergroup.teamtailor.com is for their recruitment portal, the main company site is nexergroup.com)

📝 Enhancement Note: The information about Nexer Group and Maverick's focus on digital services, strategy, design, and technology provides the context for a role that bridges creative execution with business objectives. The "full-service agency" nature of Maverick suggests a dynamic environment with diverse client needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of autonomy, expertise, and responsibility beyond junior or mid-level designers. A Senior UX/UI Designer is expected to lead projects, mentor junior colleagues, and contribute to strategic design discussions. The "AD profile" further elevates the expectation for visual leadership and brand guardianship.

Reporting Structure: The Senior UX/UI Designer will likely report to a Design Lead or Head of Experience within the Maverick agency. They will work closely with Project Managers for client assignments and collaborate daily with developers, product owners, and other client-side stakeholders.

Operations Impact: The role has a direct impact on the success of client digital products by ensuring they are user-friendly, visually appealing, and aligned with brand strategy. This directly influences user engagement, conversion rates, customer satisfaction, and ultimately, the client's business objectives and revenue. The consulting nature means impact is measured across a portfolio of diverse clients.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in UX/UI, AD, and Brand Strategy. Opportunity to specialize further in areas like Design Systems, DAM, or Service Design.

• Leadership Development: Grow into a Lead Designer or Design Manager role, overseeing teams and client accounts. Opportunity to mentor junior designers and guide project vision.

• Strategic Contribution: Influence client digital strategies, contribute to new service offerings, and potentially engage in business development activities.

• Industry Exposure: Work with a variety of clients and industries, gaining broad experience and developing a robust professional network.

📝 Enhancement Note: The "Senior" title and the blended UX/UI/AD responsibilities suggest a role focused on both execution excellence and strategic contribution. Growth opportunities are likely tied to increasing project leadership, client advisory roles, and potentially managing design teams or specialized design functions within Maverick.

🌐 Work Environment

Office Type: The role is based in Gothenburg, Sweden, with a hybrid work arrangement. This suggests a modern office environment designed for collaboration, client meetings, and focused individual work, complemented by the flexibility of remote work.

Office Location(s): The primary office location mentioned is Lindholmspiren 9, Gothenburg. This is a well-known business district in Gothenburg, likely offering good accessibility and a professional atmosphere. Nexer Group also has offices in Stockholm and Malmö, and satellite offices internationally, which may offer opportunities for cross-office collaboration or project engagement.

Workspace Context:

• Collaborative Environment: The office is designed to foster collaboration among designers, developers, strategists, and other consultants, facilitating brainstorming sessions and team problem-solving.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite), potentially robust hardware, and connectivity for remote work.

• Team Interaction: Opportunities for regular team meetings, design critiques, knowledge sharing sessions, and informal interactions with colleagues within the Experience team and Maverick agency.

Work Schedule: The standard work schedule is approximately 40 hours per week, with flexibility offered through the hybrid model. This allows designers to manage their time effectively to meet project deadlines while maintaining work-life balance, which is particularly important for creative roles requiring focused work periods.

📝 Enhancement Note: The hybrid model is a key feature, indicating a trust-based work environment that values both in-person collaboration and individual autonomy. The Gothenburg office location in a business hub suggests a professional and well-equipped workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and cultural fit.

• Portfolio Presentation & Discussion: A session where you present selected case studies from your portfolio, explaining your design process, rationale, and impact. This is where your ability to articulate UX, UI, and Brand integration will be evaluated.

• Technical/Skill Assessment: Potentially a design challenge or a discussion on specific tools and methodologies (Figma, Adobe Suite, Design Systems).

• Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, problem-solving approach, and alignment with Maverick's values.

• Final Interview: Potentially with senior leadership to discuss career aspirations and overall fit with Nexer Group.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your UX, UI, and AD/Brand integration skills. Prioritize projects where you had a significant leadership role.

• Tell a Story: For each case study, clearly outline the problem, your specific role and contributions, the design process, key decisions made (and why), and the measurable outcomes or impact.

• Showcase Visual Excellence: Ensure your visual designs are polished and clearly demonstrate your AD capabilities. Highlight how brand identity was integrated and maintained.

• Detail Process & Collaboration: Explain your design process thoroughly. Describe how you collaborated with developers, product owners, and other stakeholders.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback to demonstrate the success of your designs.

• Prepare for Questions: Be ready to discuss your design choices, challenges faced, and how you would approach new projects or problems.

Challenge Preparation:

• Understand the Context: If a design challenge is given, ensure you fully grasp the brief, the target audience, and the business objectives.

• Time Management: Practice working within time constraints, prioritizing key deliverables for the challenge.

• Articulate Strategy: Be prepared to explain your design strategy, not just the final output. Focus on how your design choices address the problem statement and brand requirements.

• Tool Proficiency: Be comfortable using the specified design tools (likely Figma) efficiently.

📝 Enhancement Note: The emphasis on "UX, UI, and brand working together" means interviewers will be looking for a holistic understanding and application of these disciplines. The "lead role" expectation means you should be ready to discuss how you take initiative, influence others, and drive projects forward.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is essential for this role.

• Adobe Creative Suite: Including Photoshop for image editing and manipulation, Illustrator for vector graphics, and potentially Adobe XD for prototyping.

• Sketch / Adobe XD: While Figma is highlighted, familiarity with other industry-standard prototyping tools is beneficial.

Analytics & Reporting:

• Familiarity with basic analytics concepts to understand user behavior and inform design. Tools like Google Analytics or similar might be used by client teams. CRM & Automation:

• Not directly a primary focus for this design role, but understanding how design integrates with CRM and marketing automation platforms can be a plus, especially in client-facing consulting. Other Relevant Tools:

• Digital Asset Management (DAM) Systems: Experience with systems like Bynder, Canto, Brandfolder, etc., is a plus.

• Collaboration Tools: Slack, Microsoft Teams, Jira, Confluence, Miro for communication and project management.

• Prototyping Tools: InVision, ProtoPie (though Figma's native prototyping is often sufficient).

📝 Enhancement Note: Figma and the Adobe Suite are explicitly mentioned as required. The "DAM-system" and "Design systems" are listed as preferred, indicating a strong emphasis on structured, scalable design asset management.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A commitment to high-quality design, attention to detail, and a passion for creating visually stunning and user-friendly digital experiences.

• Collaboration & Teamwork: Valuing open communication, mutual respect, and the ability to work effectively within multidisciplinary teams and with clients.

• Innovation & Continuous Learning: An eagerness to explore new ideas, technologies, and methodologies to stay at the forefront of digital design and deliver cutting-edge solutions.

• Client Focus & Impact: A dedication to understanding client needs and delivering design solutions that drive business results and user satisfaction.

• Ownership & Accountability: Taking responsibility for design outcomes, driving projects forward, and being accountable for delivering on promises.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in cross-functional teams, bridging the gap between strategy, design, and technology.

• Process Review & Feedback: An open culture of design critiques, feedback sessions, and iterative development to refine solutions.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings across the team and organization to foster collective growth.

📝 Enhancement Note: The culture likely reflects a blend of agency dynamism and established corporate stability (from Nexer Group). The emphasis on "craftsmanship," "collaboration," and "client focus" are typical for successful design consultancies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX, UI, and Brand: Effectively integrating these three often competing priorities into a cohesive and effective design solution for diverse clients.

• Client Management & Expectations: Navigating client feedback, managing scope, and ensuring design solutions meet both user needs and business objectives within project constraints.

• Rapidly Evolving Technologies & Trends: Staying current with new design tools, platforms, and user interaction paradigms in a fast-paced digital landscape.

• Driving Design Adoption: Championing best practices and advocating for design-led approaches within organizations that may have different priorities or levels of design maturity.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops, conferences, or pursue certifications in advanced UX/UI, AD, brand strategy, or Design Systems.

• Mentorship Programs: Access to senior designers and leaders within Nexer Group for guidance and career development.

• Cross-Disciplinary Projects: Exposure to projects involving service design, innovation, and strategy, broadening your understanding of the digital product lifecycle.

• Client Exposure: Working with a wide range of clients provides invaluable experience in different industries and business challenges.

📝 Enhancement Note: The challenges are typical for a senior consultant role, focusing on strategic execution, stakeholder management, and continuous adaptation. The growth opportunities are geared towards deepening expertise and expanding influence within the design field and the broader organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you successfully integrated UX, UI, and Brand Identity. What was your specific role, and what were the key challenges and outcomes?"

• "How do you approach leading design discussions and gaining buy-in from stakeholders with varying levels of design understanding?"

• "Walk us through your process for creating and implementing a Design System or managing design assets for a large-scale project."

• "How do you balance user needs with business objectives and brand requirements in your design process?" Company & Culture Questions:

• "What attracts you to Nexer Maverick and this specific role?"

• "How do you see your AD and Brand Management skills contributing to our client engagements?"

• "Describe a time you had to adapt your design approach to fit a client's existing brand or technical constraints."

• "How do you stay updated on the latest design trends and tools?" Portfolio Presentation Strategy:

• Structure for Impact: Begin with an executive summary of the project and your role. Clearly define the problem and your objectives.

• Visual Storytelling: Use visuals (wireframes, mockups, prototypes) to guide the narrative. Explain your design decisions and rationale at each stage.

• Highlight Integration: Explicitly point out how UX, UI, and Brand elements were considered and integrated.

• Demonstrate Leadership: Emphasize instances where you took initiative, led discussions, or influenced the direction of the project.

• Quantify Results: Present any metrics, user feedback, or business impact achieved.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, tool usage, and your collaboration process.

📝 Enhancement Note: Expect questions that probe your ability to not just design, but to lead, strategize, and integrate disparate elements (UX, UI, Brand) into a coherent and effective solution, reflecting the senior and AD-focused nature of the role.

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📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on the Nexer Group Teamtailor portal.

• Portfolio Customization: Tailor your portfolio to prominently feature 2-3 case studies that best showcase your UX, UI, and AD/Brand integration experience, especially highlighting any lead design roles.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, specific tool proficiency (Figma, Adobe Suite), and key responsibilities related to brand management and design asset structuring.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on how you integrate UX, UI, and Brand. Prepare to discuss your design process, leadership experience, and problem-solving approach.

• Company Research: Familiarize yourself with Nexer Group's mission, Maverick's services, and their approach to digital transformation. Understand their client base and recent work to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.