Digital Product Designer - Industrial Applications

📍 Job Overview

Job Title: Digital Product Designer - Industrial Applications

Company: the LEGO Group

Location: Billund, Denmark

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-06-19

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and develop user-centered digital products and internal tools specifically for industrial applications within the manufacturing sector.

• Create compelling user interfaces and user experiences through wireframing, prototyping, and high-fidelity design specifications.

• Collaborate closely with cross-functional teams, including Product Management and Engineering, to define and deliver innovative solutions.

• Drive the design process from ideation and user research to final implementation, ensuring alignment with the LEGO Group's brand and user needs.

• Contribute to the continuous improvement of design processes and methodologies within an agile and collaborative team environment.

📝 Enhancement Note: This role is focused on internal digital tools for manufacturing, requiring a strong understanding of industrial user needs and an ability to translate complex workflows into intuitive digital experiences. The "fullstack" designer aspect suggests a need for end-to-end design capabilities, from initial concept to final UI.

📈 Primary Responsibilities

• Lead the design of internal digital tools that enhance the productivity and experience of colleagues in manufacturing, planning, and retail operations.

• Conduct user research, journey mapping, and hypothesis exploration to identify user needs and inform product design decisions.

• Develop design artifacts including storyboards, wireframes, low-fidelity and high-fidelity prototypes to visualize and test solution concepts.

• Present design work at various stages of the product lifecycle to design colleagues, product teams, and stakeholders for feedback and alignment.

• Provide constructive and professional feedback to design colleagues, fostering a culture of continuous improvement.

• Collaborate with Senior Designers, Engineers, and Product Management to define product experiences and prioritize development efforts.

• Plan and facilitate user-centered workshops to gather insights and drive collaborative problem-solving.

• Champion user-centered design principles and best practices within the team and across the organization.

• Contribute to the development and maintenance of a cohesive design system and overarching user experience for manufacturing digital tools.

• Actively participate in the vibrant UX Community to share insights, learn new methodologies, and advance UX maturity within the LEGO Group.

📝 Enhancement Note: The responsibilities emphasize a hands-on design role with significant collaboration and a user-centric focus. The inclusion of "industrial users" and "manufacturing flow" highlights a specialized application of design skills. The reference to "autonomous crews" and "product teams" suggests an agile, team-oriented work structure.

🎓 Skills & Qualifications

Education:

• Degree in UX Design, Product Design, Human-Computer Interaction (HCI), or equivalent practical work experience. Experience:

• Several years of hands-on experience in product design, UX/UI design, or a related field.

• Proven experience in user-centric development methodologies and applying UX research to inform product decisions.

• Demonstrated experience working closely with product management and engineering teams.

• Experience supporting one or more products from the ideation phase through to launch. Required Skills:

• Proficiency in user-centered design principles and methodologies.

• Expertise in creating design artifacts such as storyboards, wireframes, and prototypes (low and high-fidelity).

• Strong UI design skills with the ability to create high-fidelity, on-brand designs.

• Experience with design and collaboration tools, particularly Figma.

• Ability to present and articulate design work effectively through storytelling to various stakeholders.

• Experience working within agile development environments and collaborating with cross-functional teams.

• Excellent written and verbal English communication skills.

• Proactive and optimistic approach to problem-solving. Preferred Skills:

• Experience with collaboration tools like Miro.

• Familiarity with analytics tools such as Adobe Analytics.

• Experience with user testing methodologies and tools.

• Exposure to designing for AI as a system element or testing AI as part of the design toolchain.

• Experience designing for industrial applications or manufacturing environments.

📝 Enhancement Note: The "few years' hands-on experience" and preference for Figma suggest a mid-level role. The "fullstack designer" note implies a need for a broad skill set covering research, interaction design, visual design, and prototyping. The inclusion of "AI as a system element" indicates a forward-thinking approach to design challenges.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio, clearly listed on the resume, showcasing end-to-end product design work.

• Demonstrations of user-centered design process, including research methodologies, ideation, wireframing, prototyping, and final UI specifications.

• Case studies that highlight problem-solving skills, design rationale, and the impact of design decisions on user experience and business objectives.

• Examples of collaboration with product management and engineering teams to deliver functional and user-friendly digital products.

• Evidence of creating and utilizing design systems or adhering to existing brand guidelines. Process Documentation:

• Showcase of how user research was translated into actionable design insights and product features.

• Examples of iterative design processes, including feedback loops and design refinements based on user testing or stakeholder reviews.

• Documentation illustrating the creation and use of prototypes for validation and communication purposes.

• Clear articulation of the design process for internal tools, emphasizing efficiency and user adoption within an industrial context.

📝 Enhancement Note: The requirement for an "available online portfolio listed on the resume" is critical. Candidates should prepare to walk through their projects, detailing their process, contributions, and the outcomes. The "industrial applications" context means portfolios should ideally include examples relevant to complex workflows or enterprise tools if available.

💵 Compensation & Benefits

Salary Range:

Given the location (Billund, Denmark), experience level (Mid-Level, 2-5 years), and the company's stature (The LEGO Group), a competitive salary range for a Digital Product Designer would typically fall between DKK 450,000 - DKK 650,000 annually. This estimate is based on industry benchmarks for similar roles in Denmark, considering the specialized nature of industrial applications and the company's reputation.

Benefits:

• Family Care Leave: Enhanced paid leave options for significant life events.

• Insurances: Comprehensive life and disability insurance coverage.

• Wellbeing: Access to resources and benefits supporting physical and mental wellbeing, community building, and creativity.

• Colleague Discount: Generous discount on LEGO products from day one.

• Bonus Scheme: Potential to be rewarded through a bonus scheme when goals are reached.

• Hybrid Work Policy: An average of 3 days per week in the office, with flexibility discussed during the recruitment process.

Working Hours:

• Standard full-time working hours are assumed to be approximately 40 hours per week, with flexibility offered as part of the hybrid work policy.

📝 Enhancement Note: The salary estimate is based on general Danish market rates for experienced designers in reputable companies. Specific salary will depend on the candidate's exact experience, negotiation, and the company's internal compensation structure. The hybrid policy offers flexibility, which is a key benefit for many professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toys and Entertainment, with a significant focus on digital transformation within manufacturing and operations.

Company Size: Large enterprise (The LEGO Group is a global company with tens of thousands of employees). This means access to resources, established processes, and a broad impact, but also requires navigating larger organizational structures.

Founded: 1932. A long history signifies stability, established values, and a deep understanding of its core business, now evolving with digital innovation.

Team Structure:

• Manufacturing Digital Product Design Team: A specialized team focused on internal tools for the production flow.

• Autonomous Crews: The team is organized into autonomous crews, each supporting different aspects of the manufacturing flow. This implies a decentralized, agile approach to project delivery.

• UX Community: A broader community of designers within the digital technology organization, fostering knowledge sharing and skill development across different product areas.

• Cross-functional Collaboration: Close work with Product Management, Engineering, and other stakeholders to define and deliver solutions.

Methodology:

• User-Centered Design: Core to the team's approach, ensuring that user needs drive design decisions.

• Agile Methodologies: Work is conducted within agile frameworks, aligning with the teams driving the company's operations strategy.

• Design System & UX Standards: Emphasis on an overarching user experience and design system to ensure consistency across digital tools.

• Playful & Collaborative Environment: The LEGO Group's culture is known for being playful, creative, and collaborative, encouraging curiosity and learning.

Company Website: https://www.lego.com/

📝 Enhancement Note: The LEGO Group's culture is a significant differentiator. Candidates should be prepared for a playful, creative, and collaborative environment that values learning and impact. The focus on digital transformation within a traditional manufacturing context presents unique challenges and opportunities.

📈 Career & Growth Analysis

Operations Career Level: Lead Professional. This indicates a role with significant responsibility, requiring a high degree of autonomy, expertise, and the ability to influence direction. It's a level where individual contribution is highly valued, and mentorship of more junior colleagues may be expected.

Reporting Structure: The role reports into the Manufacturing Digital Product Design team, likely within a broader Digital Technology or Operations Technology department. Collaboration will be with Product teams and Engineering, indicating a matrixed reporting or strong project-based working relationship. The UX Community offers a secondary network for professional development and peer support.

Operations Impact: This role has a direct impact on the efficiency and effectiveness of the LEGO Group's manufacturing operations by designing the digital tools that colleagues use daily. By improving these tools, the designer can contribute to increased productivity, reduced errors, enhanced safety, and a better overall employee experience, ultimately supporting the company's ability to produce and deliver its products.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design for industrial applications, user research methodologies, or specific design systems.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives within a "crew," or contribute to strategic design discussions.

• Cross-Functional Exposure: Gain experience working with diverse teams across manufacturing, engineering, and product management.

• Advancement within UX Community: Contribute to setting UX standards and best practices across the wider digital technology organization.

• Potential for Senior/Lead Designer Roles: Successful performance can lead to more senior positions with greater scope and influence.

📝 Enhancement Note: The "Lead Professional" designation suggests that while not a management role, it requires significant experience and the ability to drive outcomes independently. Growth opportunities are likely focused on deepening design expertise and influencing design strategy rather than direct people management.

🌐 Work Environment

Office Type: The role is based at the LEGO® Campus in Billund, Denmark, which likely offers a modern, inspiring, and well-equipped workspace designed to foster creativity and collaboration.

Office Location(s): Billund, Denmark. This is the primary LEGO Group headquarters, offering a dedicated and immersive work environment.

Workspace Context:

• Collaborative Spaces: The campus is designed with collaboration in mind, offering meeting rooms, project spaces, and informal areas for team interaction.

• Tools and Technology: Access to industry-standard design software (Figma), collaboration platforms (Miro), and potentially specialized tools for industrial applications.

• Team Interaction: Opportunities for regular interaction with fellow designers in the UX Community and immediate "crew" colleagues, as well as engineers and product managers.

• Hybrid Work: An average of 3 days per week in the office is expected, balancing focused individual work with in-person collaboration.

Work Schedule: Standard full-time hours with a hybrid model, providing flexibility to balance personal needs with on-site collaboration requirements. This schedule is conducive to focused work on design tasks, user research, and team meetings.

📝 Enhancement Note: The Billund LEGO Campus environment is a significant draw. Candidates should expect a dynamic, creative, and well-resourced workplace that actively promotes collaboration and innovation. The hybrid model is typical for modern tech roles, emphasizing flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and relevant experience.

• Design Challenge/Case Study: Candidates may be asked to complete a design exercise or present a case study from their portfolio, demonstrating their problem-solving skills and design process. This will likely focus on a hypothetical industrial application challenge.

• Interviews with Design/Product Team: Discussions with fellow designers, product managers, and potentially engineers to evaluate technical skills, collaboration style, and cultural fit. This will include assessing your ability to articulate design rationale and present work effectively.

• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm alignment with the role and company.

Portfolio Review Tips:

• Curate Select Projects: Choose 3-4 strong projects that best showcase your skills relevant to this role (user-centered design, UI/UX for complex systems, collaboration).

• Tell a Story: Structure each case study with a clear narrative: the problem, your role, the process (research, ideation, design), the solution, and the impact/outcomes.

• Highlight Your Process: Detail how you arrived at your design decisions. Show your research, sketches, wireframes, prototypes, and iterations.

• Quantify Impact: If possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., improved efficiency, user satisfaction).

• Focus on Industrial Context: If you have experience with enterprise software, internal tools, or manufacturing-related design, emphasize these projects. If not, clearly articulate how your general UX/UI skills are transferable.

• Be Ready for Questions: Anticipate questions about your design choices, challenges faced, and how you handle feedback.

Challenge Preparation:

• Understand the Context: Research LEGO's manufacturing operations and the types of digital tools that might be used. Think about the needs of industrial users (e.g., efficiency, safety, data accuracy).

• Practice Design Thinking: Be ready to quickly ideate and outline a design solution for a given problem.

• Prepare to Articulate Strategy: Be ready to discuss how you would approach a new design project from scratch, including user research, defining requirements, and collaborating with stakeholders.

• Figma Proficiency: Ensure you are comfortable demonstrating your Figma skills if required.

📝 Enhancement Note: The interview process will heavily rely on portfolio review. Candidates must be prepared to deeply discuss their work, demonstrating not just the output but the strategic thinking and process behind it. The "industrial applications" focus means demonstrating an ability to design for efficiency and complex workflows is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and creating design specifications. Candidates are expected to be proficient.

• Miro: Likely used for collaborative whiteboarding, brainstorming, journey mapping, and workshop facilitation.

• Adobe Analytics (Plus): Familiarity with analytics tools can be beneficial for understanding user behavior data.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how to interpret user data from tools like Adobe Analytics or internal logging systems will be advantageous for informing design decisions and measuring impact. CRM & Automation:

• Not directly mentioned for this role, but understanding how digital tools integrate into broader operational workflows is implied.

📝 Enhancement Note: Figma proficiency is a hard requirement. Familiarity with Miro is highly beneficial for collaborative design work. The mention of Adobe Analytics as a "plus" suggests that data-informed design is valued, even if the designer isn't solely responsible for the analytics platform.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, ensuring that the needs and experiences of industrial users are at the forefront of all design decisions.

• Collaboration & Playfulness: The LEGO Group ethos encourages a fun, creative, and supportive working environment where ideas are shared freely.

• Curiosity & Learning: A continuous drive to explore new ideas, learn new skills, and push the boundaries of design.

• Impact & Value: A focus on delivering tangible value to both users and the business through effective and efficient digital solutions.

• Excellence in Process: A commitment to refining design processes and finding innovative ways of working.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Management and Engineering is essential for delivering integrated solutions.

• Open Feedback Culture: A culture where design work is shared openly and constructive feedback is given and received to improve outcomes.

• Knowledge Sharing: Active participation in the UX Community and within "crews" to share best practices, insights, and support colleagues.

• Experimentation: Willingness to explore new ideas and approaches to design and problem-solving.

📝 Enhancement Note: The LEGO Group's core values of creativity, imagination, learning, and collaboration are deeply embedded. Candidates should demonstrate an alignment with these values, particularly the emphasis on playfulness in problem-solving and a strong collaborative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Industrial Users: Translating complex manufacturing workflows and the specific needs of industrial users into intuitive and efficient digital interfaces.

• Balancing Consistency and Innovation: Maintaining a cohesive user experience across various internal tools while also innovating and adopting new technologies (like AI).

• Navigating a Large Organization: Working effectively within a large enterprise structure to gain buy-in and implement design solutions.

• Measuring Impact: Quantifying the impact of design improvements on operational efficiency and user satisfaction in a manufacturing context.

Learning & Development Opportunities:

• Advanced UX/UI Skills: Opportunities to deepen expertise in areas like interaction design, information architecture, and visual design for enterprise applications.

• Industry Trends: Exposure to emerging technologies and design methodologies, including AI in design.

• Cross-Disciplinary Learning: Understanding manufacturing processes, operational strategies, and product development lifecycles within The LEGO Group.

• Mentorship & Networking: Access to a strong UX Community and potential mentorship from senior designers.

• Career Progression: A clear path within the Lead Professional level, with potential to move into Senior or Lead Designer roles, or specialized UX roles.

📝 Enhancement Note: The primary challenge will be adapting design skills to the specific context of industrial manufacturing. The growth opportunities are significant, offering deep dives into specialized design areas and broader business integration within a world-renowned company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to significantly influence a product decision. What was the outcome?" (Focus on your process, the user insights, and the measurable impact.)

• "How would you approach designing a new digital tool for a complex manufacturing process, starting from scratch?" (Outline your steps: understanding users, defining requirements, ideation, prototyping, testing, and collaboration.)

• "How do you balance the need for a consistent user experience with the desire to innovate and introduce new features?" (Discuss your approach to design systems, user needs, and pragmatic implementation.) Company & Culture Questions:

• "What do you know about The LEGO Group's approach to digital transformation, particularly in manufacturing?" (Research their initiatives, digital strategy, and commitment to innovation.)

• "How do you contribute to a collaborative and playful team environment?" (Provide examples of your teamwork, communication style, and how you foster creativity.)

• "How do you ensure your designs align with brand identity and user expectations?" (Discuss your understanding of brand guidelines and user-centric design principles.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, your process, the solution, and the results.

• Highlight Your "Why": Explain the rationale behind your design decisions at each stage.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final designs) to illustrate your points.

• Be Ready for Deep Dives: Anticipate detailed questions about specific design choices, challenges, and trade-offs.

• Connect to the Role: Explicitly link your project experiences to the requirements of the Digital Product Designer role at LEGO, especially the industrial applications aspect.

📝 Enhancement Note: Be prepared to discuss your entire design process in detail. The interviewers will be looking for how you think, how you collaborate, and how you solve problems, not just the final visual output. Emphasize your adaptability and ability to learn new domains quickly.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the provided link on the LEGO careers portal.

• Curate your online portfolio: Ensure it is up-to-date, easily accessible, and showcases projects that align with user-centered design, UI/UX for complex systems, and ideally, any relevant industrial or enterprise application experience.

• Tailor your resume: Highlight keywords from the job description, emphasizing your experience with Figma, user research, prototyping, agile methodologies, and collaboration with product and engineering teams. Quantify achievements where possible.

• Prepare your portfolio presentation: Practice walking through 2-3 key projects, articulating your design process, rationale, and the impact of your work. Be ready to discuss challenges and how you overcame them.

• Research The LEGO Group: Understand their mission, values, and their current digital transformation efforts, particularly within manufacturing. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.