Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer

Company: Alfabet

Location: Sint-Niklaas, East Flanders, Belgium

Job Type: Full-time

Category: Digital Product Design / UX/UI Design / Graphic Design

Date Posted: June 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and optimize digital experiences across websites and digital products, focusing on user experience (UX), conversion, and brand consistency.

• Develop and publish web pages and content, leveraging AI tools to enhance efficiency and creative output.

• Create compelling graphic design assets for marketing campaigns and materials, adhering to brand guidelines while exploring AI-driven solutions.

• Collaborate closely with internal stakeholders and external technical partners to bring digital products and campaigns to life.

• Translate business requirements and user needs into intuitive and visually appealing digital interfaces and marketing collateral.

📝 Enhancement Note: This role sits within Alfabet, a holding company for diverse businesses in construction, real estate, and PropTech, with ERA (a leading real estate brand) being a key entity. The role requires a blend of digital product design, graphic design, and a proactive approach to integrating AI tools, indicating a modern and forward-thinking operations environment.

📈 Primary Responsibilities

• Design and optimize digital user journeys, from initial wireframes to high-fidelity prototypes and live page implementation, ensuring seamless UX and high conversion rates.

• Develop and manage content across multiple websites, translating marketing briefs into engaging and effective web pages.

• Proactively identify opportunities to enhance user flows, website structure, and overall user experience, incorporating AI-driven insights and tools.

• Create visually striking graphic design assets for marketing campaigns, social media, and internal communications, strictly adhering to established brand guidelines (e.g., ERA house style).

• Leverage AI tools for image generation, content enhancement, and workflow automation to accelerate design cycles and improve output quality.

• Collaborate with external technical partners to ensure successful implementation of digital designs and web updates.

• Provide technical setup and visual design for basic websites, demonstrating a hands-on approach to digital asset creation.

• Assist colleagues with design-related queries, particularly in Adobe Photoshop, fostering a collaborative and supportive team environment.

📝 Enhancement Note: The core responsibilities highlight a dual focus on digital product design (UX/UI) and graphic design, with a strong emphasis on practical implementation (building pages, setting up websites) and leveraging cutting-edge technology (AI tools). This suggests the role is integral to the digital marketing and product development operations of Alfabet and its subsidiaries.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Digital Media, Human-Computer Interaction, or a related field, or equivalent practical experience, is highly recommended for a strong foundation in design principles.

Experience: Relevant work experience in digital product design, UX/UI design, or a closely related field is essential, demonstrating a proven track record of creating and optimizing digital experiences.

Required Skills:

• Proficiency in Figma for prototyping, wireframing, and design system development.

• Strong command of the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Adobe XD.

• Solid understanding of HTML and CSS for web development and implementation.

• Hands-on experience with WordPress and Elementor for website building and content management.

• A user-centric mindset, able to design based on user flows and customer journeys rather than solely on aesthetics.

• Demonstrated proactive engagement with AI tools in the design process, whether for generative art, workflow automation, or leveraging AI assistants.

• Fluent in Dutch, ensuring effective communication within the primarily Dutch-speaking team and with local stakeholders.

• Possess a proactive, structured, and hands-on approach with meticulous attention to detail. Preferred Skills:

• Experience with Drupal CMS.

• Familiarity with UX research methodologies and user testing.

• Basic understanding of SEO principles as they relate to web content and design.

• French language proficiency, as it's noted as a valuable asset.

📝 Enhancement Note: The requirements emphasize practical, tool-specific skills (Figma, Adobe, WordPress) and a forward-thinking adoption of AI. The need for both digital product design and graphic design capabilities, coupled with web development knowledge (HTML/CSS, WordPress), indicates a versatile role critical to the operational execution of digital initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct digital product design projects that demonstrate a clear understanding of UX principles, user flows, and conversion optimization.

• Include examples of wireframes, interactive prototypes (preferably from Figma), and high-fidelity mockups that highlight your design process and problem-solving approach.

• Present graphic design projects that adhere to brand guidelines, illustrating your ability to create cohesive marketing campaigns and collateral.

• Demonstrate projects where AI tools were utilized to enhance design outcomes, detailing the specific AI application and its impact.

• Provide evidence of website development or content management contributions, such as functional WordPress pages or Elementor-built sections. Process Documentation:

• Clearly articulate your design process for digital products, from initial brief analysis and user research to final design and handover for development.

• Document your approach to graphic design projects, outlining how you translate creative briefs into tangible marketing assets.

• Explain your methodology for incorporating AI tools into your workflow, including how you select appropriate tools and integrate them effectively.

• Detail your experience working with content management systems like WordPress, including content creation, page building, and basic site management.

📝 Enhancement Note: A strong portfolio is crucial for this role. It should not only showcase visual design skills but also the strategic thinking behind UX/UI decisions, the practical application of web technologies, and a forward-thinking embrace of AI in design operations. The ability to articulate process is as important as the final output.

💵 Compensation & Benefits

Salary Range: For a Digital Product Designer with 2-5 years of experience in Sint-Niklaas, Belgium, the estimated annual gross salary typically ranges from €45,000 to €60,000. This range is based on regional market data for similar roles, considering the cost of living in Belgium and the specific requirements of the position.

Benefits:

• An attractive salary package, reflecting your skills and experience.

• Comprehensive extra-legal benefits, enhancing your overall compensation.

• A company car, providing flexibility and convenience for work-related travel.

• Access to internal and external training programs to support continuous professional development and skill enhancement.

• Participation in team-building events and company activities, fostering a strong team spirit.

• An inspiring work environment located at the company's headquarters in Sint-Niklaas.

• The possibility of remote work, offering flexibility in your work arrangement.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with full-time employment expectations. The hybrid work arrangement allows for a balance between office-based collaboration and remote work flexibility.

📝 Enhancement Note: The salary estimate is based on average compensation data for mid-level Digital Product Designers in Belgium, factoring in the specified experience level and the hybrid work arrangement. The benefits package is substantial, including a company car and hybrid work options, which are significant draws for professionals in this field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Alfabet operates within the Construction, Real Estate, and PropTech sectors. As a holding company, it oversees a portfolio of innovative businesses, with ERA, a leading real estate brand in Belgium, being a prominent example. This positions Alfabet at the intersection of traditional industry and digital innovation.

Company Size: Alfabet is part of a larger group, likely employing over 500 individuals across its various companies, indicating a stable and established organization with significant resources. This size allows for specialized teams and ample opportunities for cross-functional collaboration.

Founded: Alfabet's founding date is not explicitly stated, but its association with the established ERA brand suggests a history rooted in the real estate market, while its focus on PropTech and digital transformation points to a modern, forward-looking operational strategy.

Team Structure:

• The Digital Product Designer will likely be part of a Marketing or Digital team, potentially within Alfabet's central operations or directly supporting the ERA brand's digital initiatives.

• The team structure is expected to be collaborative, with clear reporting lines to a Digital Marketing Manager, Head of Digital, or a similar leadership role.

• Close collaboration is anticipated with marketing specialists, content creators, IT professionals, and potentially product managers or business analysts. Methodology:

• Alfabet emphasizes a "digital meets human" approach, suggesting a blend of cutting-edge technology adoption with a focus on user-centricity and human interaction.

• Data-driven decision-making is implied, with a focus on UX, conversion rates, and campaign effectiveness.

• Agile methodologies may be employed for digital product development and campaign execution, promoting flexibility and iterative improvements.

Company Website: https://www.alfabet.be

📝 Enhancement Note: The company culture appears to be a dynamic blend of established industry presence and a strong drive for digital innovation. The "digital meets human" ethos is key, suggesting that while AI and advanced tools are embraced, the focus remains on creating meaningful user experiences. This context is crucial for understanding how design decisions are made and valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Product Designer, typically requiring 2-5 years of dedicated experience. It signifies a professional capable of independent work on design projects, contributing significantly to digital product development and marketing operations, and potentially mentoring junior team members.

Reporting Structure: The Digital Product Designer will likely report to a Digital Marketing Manager, Head of Digital, or a similar senior role within the marketing or digital operations department. This structure allows for clear guidance and integration into broader company strategies.

Operations Impact: The role has a direct impact on the digital presence and user engagement of Alfabet's brands, particularly ERA. By optimizing user experiences, improving conversion rates on websites, and creating effective marketing materials, the designer contributes directly to lead generation, customer acquisition, and brand perception, ultimately influencing revenue and market share.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in specific areas of UX/UI, such as user research, interaction design, or accessibility, or focus on advanced AI-driven design techniques.

• Leadership Potential: Progress to a Senior Digital Product Designer role, leading design initiatives, mentoring junior designers, and contributing to design strategy.

• Cross-Functional Movement: Transition into roles like Product Manager, Digital Marketing Specialist, or UX Strategist, leveraging a broad understanding of digital operations and user engagement.

• Industry Expertise: Become a subject matter expert in PropTech design, understanding the unique challenges and opportunities within the real estate technology sector.

📝 Enhancement Note: The growth path for a Digital Product Designer at Alfabet is promising, given the company's focus on digital transformation. The emphasis on AI and continuous learning suggests a commitment to keeping its design professionals at the forefront of industry trends, offering ample opportunities for skill development and career advancement.

🌐 Work Environment

Office Type: The role is based at Alfabet's headquarters in Sint-Niklaas, described as an "inspiring workplace." This suggests a modern office environment designed to foster creativity and collaboration.

Office Location(s): The primary office location is Sint-Niklaas, Belgium. This location serves as the central hub for operations and team interactions.

Workspace Context:

• The workspace is designed to be inspiring, likely featuring contemporary office design, collaborative areas, and potentially quiet zones for focused work.

• Access to necessary design tools and technology, including high-performance computers and software licenses (Figma, Adobe CC), is expected.

• Opportunities for regular interaction with marketing, digital, and potentially IT teams will be available, facilitating cross-functional collaboration and knowledge sharing.

Work Schedule: A hybrid work schedule is offered, allowing for a combination of on-site work in Sint-Niklaas and remote work. This provides flexibility, enabling employees to manage their work-life balance effectively while ensuring necessary in-person collaboration for team cohesion and project alignment.

📝 Enhancement Note: The "inspiring workplace" and hybrid model indicate a company that values employee well-being and productivity. The Sint-Niklaas headquarters is likely well-equipped to support creative and collaborative work, making it an attractive environment for design professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements.

• Technical Interview: Discussion focused on your design process, proficiency with tools like Figma and Adobe CC, understanding of UX/UI principles, and experience with HTML/CSS and WordPress. You may be asked to walk through specific projects.

• Practical Exercise/Case Study: A design challenge, potentially involving a realistic task related to optimizing a web page, designing a campaign asset, or proposing a user flow enhancement. This will assess your problem-solving skills, creativity, and application of AI tools.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members and discuss your collaborative style, approach to feedback, and how you align with Alfabet's "digital meets human" culture.

• Final Interview: A discussion with senior management to assess your strategic thinking, potential impact on the business, and overall fit within the organization.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest 3-5 projects that best represent the skills required for this specific role (digital product design, graphic design, AI integration, web implementation).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used (especially Figma and AI), the challenges you faced, and the measurable outcomes or impact achieved.

• Highlight AI Integration: Explicitly detail how you used AI tools, what benefits they brought (speed, creativity, efficiency), and demonstrate your forward-thinking approach.

• Showcase Breadth: Include examples that demonstrate your versatility, such as UX/UI designs, graphic assets, and any web development/content management work.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital platform or a PDF document.

Challenge Preparation:

• Understand the Context: Research Alfabet, ERA, and the PropTech industry to grasp their market position, target audience, and current digital challenges.

• Practice Design Thinking: Be prepared to articulate your thought process for problem-solving, user-centric design, and integrating AI into solutions.

• Tool Proficiency: Refresh your skills in Figma, Adobe CC, and WordPress/Elementor, as these are critical. Be ready to discuss your experience with AI design tools.

• Communication: Practice presenting your ideas clearly and concisely, focusing on the "why" behind your design decisions and the potential impact on business goals.

📝 Enhancement Note: The interview process is designed to thoroughly assess both technical skills and strategic thinking. A strong, well-articulated portfolio that demonstrates practical application of design tools and a proactive embrace of AI will be key to advancing through the stages.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and building design systems. Expect to use it daily for core design tasks.

• Adobe Creative Cloud: Proficiency in Photoshop for image manipulation and graphic design, Illustrator for vector graphics, and InDesign for print/digital collateral is expected. Adobe XD may also be used for UI/UX.

• WordPress & Elementor: Crucial for building, managing, and publishing content on company websites. Hands-on experience is a must.

Analytics & Reporting:

• While not explicitly listed as a primary tool for this role, familiarity with web analytics platforms (e.g., Google Analytics) to understand user behavior and conversion data would be beneficial for informing design decisions. CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms might be helpful for understanding lead generation processes and campaign tracking, though not a primary requirement for this design role. AI & Automation Tools:

• A proactive understanding and willingness to use various AI design tools for tasks such as image generation (e.g., Midjourney, DALL-E), AI-assisted design workflows, content summarization, or code generation assistance.

📝 Enhancement Note: The technology stack is heavily focused on design and web content management tools. The explicit mention of AI tools signifies a commitment to modernizing design workflows, making proficiency or at least a strong interest in these technologies a key differentiator for candidates.

👥 Team Culture & Values

Operations Values:

• Digital Meets Human: This core value emphasizes balancing technological innovation with a strong focus on user experience and human connection in all digital interactions.

• Excellence: A commitment to delivering high-quality work across all functions, from marketing and finance to IT and design.

• Proactivity & Hands-On: Encouraging team members to take initiative, be self-starters, and actively contribute to problem-solving and project completion.

• Detail-Oriented: A strong emphasis on accuracy and precision, particularly in design and content creation, ensuring brand consistency and professional execution.

• Innovation: Embracing new technologies and methodologies, such as AI in design, to drive efficiency and creative output.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing teams, technical partners, and potentially product managers to ensure seamless execution of digital strategies.

• Feedback Exchange: An open culture where constructive feedback is welcomed and utilized for continuous improvement of designs and processes.

• Knowledge Sharing: Encouraging the sharing of best practices, insights from AI tool usage, and design techniques within the team.

📝 Enhancement Note: The team culture values a proactive, detail-oriented approach, grounded in the "digital meets human" philosophy. For a designer, this means being both technically adept with tools and AI, and empathetic to user needs, while working collaboratively to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without compromising unique creative vision or user-centricity. This involves understanding AI's capabilities and limitations.

• Maintaining Brand Consistency: Ensuring that all digital and graphic assets across various platforms and campaigns adhere strictly to the ERA brand guidelines, especially when working with diverse content and stakeholders.

• Rapid Technological Evolution: Keeping pace with the fast-changing landscape of design tools, AI technologies, and web development best practices.

• Cross-Functional Alignment: Effectively communicating design decisions and technical requirements to non-design stakeholders and external partners to ensure project success.

Learning & Development Opportunities:

• AI Design Mastery: Opportunities to become an expert in utilizing advanced AI tools for design, potentially leading workshops or best practice sharing within the company.

• PropTech Design Specialization: Deepen understanding of the real estate technology sector and how design can uniquely solve challenges and create opportunities within it.

• Advanced UX/UI Training: Access to courses or certifications in specialized UX/UI areas, such as user research, information architecture, or accessibility design.

• Web Development Skills: Further development in HTML, CSS, and CMS platforms like WordPress/Elementor, potentially exploring backend aspects or more complex integrations.

📝 Enhancement Note: The primary challenge lies in navigating the evolving digital landscape, particularly the integration of AI, while maintaining strong design fundamentals and brand integrity. The growth opportunities are geared towards specialization and leadership within the digital design and PropTech space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design project's outcome, efficiency, or creativity. What was the process and the result?" (Focus on your proactive use of AI, specific tools, and measurable impact.)

• "Walk us through your process for designing a new feature or campaign landing page, from initial brief to final implementation. How do you ensure user needs and conversion goals are met?" (Highlight your UX thinking, wireframing, prototyping, and collaboration.)

• "How do you approach maintaining brand consistency across multiple digital platforms and marketing materials? Can you provide an example where this was a challenge and how you overcame it?" (Emphasize your attention to detail and understanding of brand guidelines.) Company & Culture Questions:

• "What interests you about Alfabet and the PropTech industry, and how do you see your design skills contributing to our 'digital meets human' philosophy?" (Research Alfabet and ERA's mission; connect your values to theirs.)

• "Describe your ideal collaborative environment. How do you work with technical partners and non-design colleagues?" (Showcase your communication and teamwork skills.)

• "How do you stay updated on the latest design trends, tools, and AI advancements? How do you decide which new technologies to adopt?" (Demonstrate your commitment to continuous learning and innovation.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly define the problem, your solution (design process, tools used), and the impact (metrics, user feedback).

• Showcase AI Integration: Dedicate a section or specific examples to how you've leveraged AI, explaining the tools, the rationale, and the benefits.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma, Adobe CC, and WordPress/Elementor, and potentially do a live demo or walkthrough of a Figma prototype.

• Focus on User Flows & Conversion: Emphasize how your designs are user-centric and contribute to business objectives like conversion rates.

• Be Enthusiastic and Engaging: Present your work with passion and confidence, showing your genuine interest in design and problem-solving.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, strategic thinking, a proactive approach to AI, and a strong understanding of user-centric design principles within a business context. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the provided link on alfabet.be/careers.

• Tailor your CV: Highlight your experience with Figma, Adobe Creative Suite, HTML/CSS, WordPress/Elementor, and any specific AI design tools you've utilized. Quantify achievements where possible (e.g., "increased conversion by X%" or "reduced design time by Y% through AI").

• Curate your Portfolio: Ensure your portfolio prominently features projects demonstrating digital product design, graphic design, AI integration, and web content management. Clearly articulate your process and impact for each piece.

• Prepare for Design Challenges: Familiarize yourself with common UX/UI challenges and practice articulating your thought process for solving them, especially incorporating AI solutions.

• Research Alfabet & ERA: Understand their market position, brand identity, and digital initiatives to better align your responses and express genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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