Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: IHG (InterContinental Luanda Miramar)

Location: Luanda, Angola

Job Type: Full time

Category: Marketing & Creative Operations

Date Posted: 2026-08-11

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive business expansion through impactful promotional efforts and traditional communication channels, ensuring brand consistency with IHG's standards.

• Develop and execute creative digital marketing strategies, leveraging advanced design tools and analytics to enhance customer engagement and brand presence.

• Collaborate closely with marketing, sales, and PR teams to produce high-quality collateral for both internal and external communications, aligning with InterContinental's brand identity.

• Manage creative projects from concept to completion, including coordinating with external vendors and internal departments to ensure timely delivery of marketing assets.

📝 Enhancement Note: This role is positioned within the Marketing & Creative Operations domain, focusing on the design and execution of digital marketing initiatives for the InterContinental Luanda Miramar. The emphasis is on brand adherence, creative content development, and cross-functional collaboration to support business objectives.

📈 Primary Responsibilities

• Design and produce engaging layouts and marketing collateral for internal and external use, adhering strictly to InterContinental brand guidelines and style guides.

• Collaborate with the Marketing, Communications, and Public Relations Manager on the creative direction and execution of promotional materials for print and digital media.

• Lead photo and video sessions to develop creative content for hotel communications, press releases, marketing materials, and event coverage.

• Coordinate with external suppliers, including printers and publications, to ensure the timely production and delivery of all marketing projects.

• Manage inventory and request necessary materials, supplies, and equipment through the Purchasing department and direct vendors.

• Provide guidance and training to other team members on creative and technical aspects of design software and hardware.

• Support the development and implementation of marketing and sales strategies by analyzing current business performance and identifying growth opportunities.

• Enhance the hotel's brand awareness and reputation within the local community through strategic marketing initiatives.

• Work with the Marketing team to improve customer interaction across all marketing channels and maintain strong relationships with regular clients.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design work, project management, and strategic marketing support, emphasizing the need for a candidate who can operate both creatively and operationally within a hospitality context. The role requires initiative, particularly in the absence of the PRMC, suggesting a need for strong decision-making and problem-solving skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Advertising, Graphic Design, Digital Design, or an equivalent technical qualification.

• Completion of a technical course or certification in a relevant design or marketing field is also acceptable. Experience:

• 2-5 years of experience in digital marketing, graphic design, or a related creative role.

• Proven experience in developing and implementing best practices for digital marketing within an organization, preferably in a B2B environment.

• Experience in managing creative projects from conception through execution. Required Skills:

• Advanced proficiency in Adobe Creative Suite: Photoshop, Illustrator, Premiere, InDesign, and After Effects.

• Mandatory fluency in English (oral and written) for effective communication with global brands and stakeholders.

• Proven expertise in social media management and developing effective website strategies.

• Demonstrated ability in web analytics and data analysis to inform marketing decisions.

• Excellent communication, organizational skills, and meticulous attention to detail.

• Ability to work collaboratively in a creative, results-oriented environment aligned with brand values. Preferred Skills:

• Experience within the hospitality industry.

• Familiarity with CRM systems and marketing automation platforms.

• Basic photography and videography skills for content creation.

• Understanding of SEO principles and their application in digital marketing.

📝 Enhancement Note: The emphasis on advanced Adobe Creative Suite skills and mandatory English fluency are critical requirements. The preference for B2B marketing experience suggests the role may involve promoting corporate services or events alongside leisure offerings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency across print and digital media, including branding, social media campaigns, and web assets.

• Include case studies that highlight your role in developing and executing marketing strategies, detailing the problem, your solution, and the measurable results achieved.

• Present examples of how you have applied brand guidelines and maintained consistency in design across multiple platforms.

• Demonstrate experience with video editing and motion graphics if applicable to your portfolio. Process Documentation:

• Provide examples of how you have documented design processes, from brief intake to final delivery, ensuring clarity and efficiency.

• Showcase workflow optimization efforts, such as implementing new tools or methodologies to streamline the creative production process.

• Include evidence of how you have measured the impact of your design work on marketing objectives, such as engagement rates, conversion improvements, or brand recall.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it directly demonstrates the candidate's creative capabilities and understanding of marketing objectives. The ability to articulate process and demonstrate measurable results will be key differentiators.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Digital Marketing Designer with 2-5 years of experience in Luanda, Angola, the estimated salary range is approximately 15,000,000 - 25,000,000 AOA per month. This estimate considers the cost of living, market demand for specialized design skills, and the strategic importance of the role within IHG. Benefits:

• Competitive salary package.

• Opportunities for professional development and training within the IHG network.

• Access to IHG's global employee benefits program, which may include discounted hotel stays, health insurance, and retirement plans.

• Exposure to international brand standards and diverse marketing challenges.

• A dynamic work environment within a leading global hospitality company. Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week, with potential for occasional overtime during peak periods or for specific event support. Flexibility may be required to meet business needs.

📝 Enhancement Note: Salary estimation is based on general market data for Luanda, Angola, for similar roles. Specific benefits and exact salary will be determined by IHG's internal compensation structure and the candidate's qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels & Resorts)

Company Size: IHG (InterContinental Hotels Group) is a global leader in the hospitality industry, employing over 340,000 individuals worldwide across more than 6,000 hotels in over 100 countries. The InterContinental Luanda Miramar is part of this extensive network.

Founded: IHG was founded in 2003, with a rich heritage tracing back to 1777.

Team Structure:

• The Digital Marketing Designer will be part of the Marketing and Communications team at the InterContinental Luanda Miramar.

• This team likely collaborates closely with Sales, Operations, and Guest Services departments.

• The role reports to the Marketing, Communications, and Public Relations Manager (PRMC). Methodology:

• Data-driven decision-making for marketing campaigns, informed by web analytics and customer feedback.

• Emphasis on maintaining brand consistency and adherence to global IHG standards in all creative outputs.

• Collaborative approach to project management, fostering cross-functional teamwork to achieve business objectives.

• Continuous improvement mindset, encouraging innovation in digital marketing and design practices.

Company Website: https://www.ihg.com/intercontinental/hotels/gb/en/luanda/lwahi/hoteldetail

📝 Enhancement Note: IHG emphasizes a culture of "True Hospitality," focusing on making guests feel welcome and cared for. This translates into a work environment that values professionalism, collaboration, and a commitment to excellence, particularly in customer-facing roles and brand representation.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position within the Marketing and Creative Operations function. It requires specialized design skills and a foundational understanding of marketing strategy and execution within the hospitality sector. The scope includes hands-on creative work, project coordination, and contributing to strategic marketing initiatives.

Reporting Structure: The Digital Marketing Designer reports directly to the Marketing, Communications, and Public Relations Manager (PRMC). This manager oversees the broader marketing strategy and external communications for the hotel.

Operations Impact: The Digital Marketing Designer plays a crucial role in shaping the hotel's brand perception and driving customer engagement through compelling visual content. Their work directly influences the effectiveness of marketing campaigns, the hotel's online presence, and ultimately, its ability to attract guests and achieve revenue targets.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of digital marketing, such as motion graphics, UI/UX design, or advanced analytics.

• Leadership Development: Potential to grow into a Senior Designer or Marketing Manager role, leading creative projects and teams.

• Cross-Brand Experience: Possibility of moving to other IHG properties or brands, gaining broader international experience.

• Formal Training: Access to IHG's extensive learning and development programs, including certifications and workshops in marketing, design, and leadership.

📝 Enhancement Note: The growth trajectory for this role within IHG is promising, offering pathways from specialized design to broader marketing management, supported by the company's global learning resources.

🌐 Work Environment

Office Type: The role is based on-site at the InterContinental Luanda Miramar hotel. This means the designer will be integrated into the hotel's operational environment, working alongside various departments.

Office Location(s):

• Avenida Nehru nº 2, Município do Sambizanga, Luanda, Angola.

• This location is within the city of Luanda, providing access to local amenities and transport links. Workspace Context:

• The designer will likely have access to a dedicated workspace within the hotel's administrative or marketing department.

• This workspace should be equipped with the necessary hardware and software for design tasks.

• Opportunities for collaboration will be frequent, involving direct interaction with the Marketing team, PR Manager, and potentially other hotel staff for creative briefs and feedback sessions. Work Schedule:

• The standard work schedule is full-time, approximately 40 hours per week.

• Given the nature of the hospitality industry and potential events, some flexibility in working hours may be required, including occasional evenings or weekends to support specific campaigns or events.

📝 Enhancement Note: Working on-site within a luxury hotel environment offers a unique experience, demanding a professional demeanor and the ability to integrate into the fast-paced hospitality operations while maintaining creative focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or hiring manager will review applications and resumes, focusing on essential qualifications like Adobe Suite proficiency and English fluency.

• Portfolio Review & Interview: Candidates will be asked to present their portfolio, discussing their design process, contributions to specific projects, and how their work aligns with marketing objectives. This stage will likely involve behavioral questions assessing collaboration, problem-solving, and creativity.

• Skills Assessment (Potential): A practical design challenge or test may be administered to evaluate technical skills and creative problem-solving under timed conditions.

• Final Interview: May involve a discussion with senior management to assess cultural fit, strategic thinking, and long-term potential within IHG.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in digital marketing design, brand consistency, and campaign execution. Include a mix of print and digital work.

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, your specific contributions, and the quantifiable results or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Brand Adherence: Showcase examples where you successfully applied brand guidelines, demonstrating your understanding of brand integrity.

• Quantify Impact: Wherever possible, include metrics (e.g., engagement rates, click-through rates, campaign reach) to demonstrate the effectiveness of your designs.

• Showcase Tool Proficiency: Clearly indicate which Adobe Creative Suite tools were used for each project.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge given. Clarify any ambiguities.

• Time Management: Allocate your time wisely between conceptualization, design, and presentation.

• Brand Alignment: Ensure your design solution aligns with IHG's brand identity and the specific context of the hotel.

• Articulate Rationale: Be prepared to explain your design choices and how they address the challenge objectives.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their creative process and the impact of their work. Demonstrating a strong understanding of marketing objectives and brand stewardship is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Advanced Proficiency): Photoshop, Illustrator, Premiere, InDesign, After Effects. This is the core requirement for all design and video production tasks.

• Microsoft Office Suite: Word, Excel, PowerPoint for general documentation, reporting, and presentations.

Analytics & Reporting:

• Web Analytics Tools: Google Analytics or similar platforms for monitoring website traffic, user behavior, and campaign performance.

• Social Media Analytics: Native analytics from platforms like Facebook, Instagram, LinkedIn, and potentially third-party tools for tracking social media engagement and reach.

CRM & Automation:

• CRM Systems: While not explicitly stated as a requirement, familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) and how marketing assets integrate with them is beneficial.

• Marketing Automation Platforms: Experience with platforms like HubSpot, Marketo, or Mailchimp for email marketing campaigns and workflow automation.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is paramount. Experience with analytics and social media platforms is crucial for measuring the effectiveness of designs and campaigns. Familiarity with CRM and marketing automation tools will provide a competitive edge.

👥 Team Culture & Values

Operations Values:

• True Hospitality: A core IHG value, emphasizing making guests and colleagues feel welcome, cared for, and valued. This means a focus on excellent service, empathy, and positive interactions.

• Integrity: Acting with honesty and transparency in all dealings, from client interactions to internal processes.

• Respect: Valuing diversity and treating everyone with dignity, fostering an inclusive environment.

• Teamwork: Collaborating effectively with colleagues across departments to achieve shared goals and support the hotel's operational success.

• Innovation: Encouraging creative thinking and embracing new ideas to improve guest experiences and operational efficiency.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Marketing, PR, Sales, and potentially F&B and Events teams to ensure cohesive brand messaging and campaign execution.

• Feedback-Oriented: Openness to receiving and providing constructive feedback on designs and marketing strategies to ensure continuous improvement and alignment with objectives.

• Proactive Communication: Regular updates and clear communication with the PRMC and other stakeholders to manage expectations and ensure project success.

📝 Enhancement Note: The emphasis on "True Hospitality" means that beyond technical skills, the candidate must demonstrate strong interpersonal skills and a genuine commitment to service excellence, reflecting IHG's brand ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all creative output strictly adheres to IHG's global brand standards while also adapting to local market nuances.

• Balancing Creative Demands: Managing multiple design requests from various departments simultaneously, prioritizing effectively to meet deadlines.

• Adapting to Evolving Digital Trends: Staying current with the latest digital marketing tools, platforms, and design trends to keep the hotel's marketing fresh and effective.

• Measuring ROI of Creative Work: Demonstrating the tangible impact of design and creative efforts on business objectives, such as bookings, engagement, and brand perception.

Learning & Development Opportunities:

• IHG's Global Learning Platform: Access to extensive online courses, workshops, and certifications covering digital marketing, design software, leadership, and hospitality management.

• Industry Conferences & Webinars: Opportunities to attend relevant marketing and design events to stay abreast of industry best practices and network with peers.

• Mentorship Programs: Potential to be mentored by senior marketing professionals within IHG, gaining insights into career progression and strategic thinking.

• Specialization Tracks: Development pathways to become an expert in specific digital marketing areas (e.g., SEO, content marketing, video production).

📝 Enhancement Note: The role presents opportunities to tackle complex branding challenges and adapt to a dynamic digital landscape, fostering continuous learning and professional growth within a supportive global organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global brand's guidelines for a local market. What were the challenges and how did you ensure brand integrity?" (Assesses understanding of brand stewardship and localization)

• "How do you approach creating a compelling visual narrative for a hotel, considering different guest segments (e.g., leisure, business)?" (Tests creative strategy and audience segmentation)

• "Walk me through your process for developing a digital marketing campaign from concept to execution, including how you measure its success." (Evaluates project management and results-orientation) Company & Culture Questions:

• "What appeals to you about IHG and the InterContinental brand specifically?" (Gauges interest and alignment with company values)

• "How do you embody 'True Hospitality' in your professional work, especially in a creative role?" (Assesses cultural fit and understanding of core values)

• "Describe a situation where you had to collaborate with a difficult stakeholder or team member. How did you manage the relationship and achieve project goals?" (Tests interpersonal and conflict-resolution skills) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the objective, your specific role, the creative process, the tools used, and the outcome (quantified if possible).

• Focus on Impact: Emphasize how your designs contributed to marketing goals, brand awareness, or business objectives.

• Demonstrate Versatility: Showcase your range of skills across different design mediums and marketing channels.

• Be Prepared for Technical Questions: Expect questions about your proficiency with specific Adobe software and your approach to technical challenges.

📝 Enhancement Note: Candidates should prepare to discuss their portfolio in detail, linking their design work directly to marketing objectives and IHG's brand values. Demonstrating a proactive, collaborative, and results-driven approach will be key.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the official IHG careers portal (Oracle Cloud link provided).

• Curate Your Portfolio: Select your strongest, most relevant design projects, focusing on digital marketing, brand consistency, and campaign execution. Ensure it's easily accessible (e.g., online portfolio link).

• Tailor Your Resume: Highlight your advanced Adobe Creative Suite skills, English fluency, experience in digital marketing, and any relevant hospitality or B2B experience. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, clearly explaining your process, contributions, and results for each project. Be ready to discuss how your work aligns with IHG's brand and values.

• Research IHG and InterContinental: Familiarize yourself with IHG's mission, values, and the specific offerings and brand positioning of the InterContinental Luanda Miramar. Understand their current marketing efforts if possible.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.