Digital Graphic Designer – Video and Motion Graphics Focus

📍 Job Overview

Job Title: Digital Graphic Designer – Video and Motion Graphics Focus

Company: Smith+Nephew

Location: Wroclaw, Poland

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: May 11, 2026

Experience Level: 3-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of high-quality video, motion graphics, and animated assets for diverse digital channels, including social media, web, email, and digital advertising.

• Develop compelling storyboards, animation concepts, and visual treatments that strictly adhere to global brand standards and overarching marketing strategies.

• Design and adapt a wide range of digital assets, such as social media graphics, presentations, digital signage, and email visuals, ensuring brand consistency.

• Foster strong cross-functional collaboration with Creative, MarCom, Marketing, and other departments to deliver clear and impactful visual storytelling.

• Manage multiple projects efficiently, maintaining organized file structures and optimizing assets for various digital platforms while ensuring accessibility standards are met.

📝 Enhancement Note: This role is situated within the medical technology sector, specifically supporting the Sports Medicine portfolio. Candidates should be aware of the regulated environment and potential requirements for accuracy and compliance in their creative output. The hybrid work model suggests a blend of remote and in-office work, requiring strong self-management and communication skills.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging video content, dynamic motion graphics, and animated sequences for a global audience across digital platforms.

• Translate marketing objectives and brand guidelines into visually impactful creative assets, from initial concept development through final delivery.

• Create and adapt static and animated digital assets for social media campaigns, website banners, email marketing, digital advertisements, and internal presentations.

• Collaborate closely with marketing, communications, and product teams to ensure creative output aligns with campaign goals and brand messaging.

• Maintain a meticulous approach to file management, version control, and asset optimization for various digital platforms, ensuring readiness for deployment.

• Stay current with emerging trends in digital design, motion graphics, and video production to continuously innovate and enhance creative output.

• Ensure all digital assets meet accessibility standards, catering to a diverse range of users and platforms.

📝 Enhancement Note: The emphasis on "global brand" and "marketing strategy" indicates a need for a designer who can understand and execute creative briefs within a large corporate structure. Experience with regulated industries like medical technology is a plus, suggesting a need for attention to detail and adherence to guidelines.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design, Digital Media, Motion Graphics, or a related field, or equivalent practical experience.

Experience: 3-5 years of professional experience in digital design, with a significant emphasis on motion graphics and video production. Experience within a global organization, an agency setting, or a regulated industry (e.g., medical technology) is considered a strong advantage for this role.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a primary focus on After Effects and Premiere Pro for motion graphics and video editing.

• Expert-level skills in Adobe Illustrator, Photoshop, and InDesign for graphic design and asset creation.

• Demonstrated ability in visual storytelling, with a keen eye for composition, color theory, and typography.

• Proven experience in developing storyboards and animation concepts for digital content.

• Strong understanding of digital asset optimization for various platforms, including social media, web, and email.

• Excellent English proficiency, both written and verbal, to effectively communicate and collaborate in a global, English-speaking work environment.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced setting.

Preferred Skills:

• Experience with 3D animation software or techniques.

• Familiarity with project management tools and methodologies.

• Understanding of UI/UX principles as they apply to digital content.

• Experience working within a Mac environment.

• Knowledge of accessibility standards (e.g., WCAG) for digital media.

📝 Enhancement Note: The requirement for a Mac environment and advanced English proficiency highlights the global nature of the role and the need for seamless integration within the company's existing creative workflows. The "3-5 years" experience level suggests the candidate should be capable of independent work with minimal supervision but also able to contribute to team projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in motion graphics and video production, with a minimum of 3-5 distinct projects.

• Examples should clearly demonstrate expertise in Adobe After Effects and Premiere Pro, including complex animations, transitions, and video editing techniques.

• Include case studies or project breakdowns that illustrate the creative process, from initial concept and storyboarding to final asset delivery.

• Showcase a range of digital assets designed for various platforms (social media, web, email), highlighting adaptability and understanding of platform-specific requirements.

Process Documentation:

• Ability to document and articulate the workflow for creating motion graphics and video assets, from brief to final output.

• Experience in managing project timelines and ensuring timely delivery of creative assets.

• Understanding of how to optimize digital assets for different platforms and ensure compliance with brand guidelines and accessibility standards.

📝 Enhancement Note: The explicit requirement to attach a portfolio to the application is critical. This is standard for creative roles and serves as the primary evaluation tool. Candidates should ensure their portfolio is easily accessible, well-organized, and highlights projects most relevant to video and motion graphics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Digital Graphic Designer with 3-5 years of experience in a hybrid role in Wroclaw, Poland, the estimated annual gross salary range is PLN 80,000 - PLN 120,000. This range accounts for the required skills in motion graphics, video production, advanced Adobe Suite proficiency, and the hybrid work model.

Benefits:

• Financial: Annual bonus, life insurance, company stock saving plan.

• Work-Life Balance: Paid volunteering hours, flexible approach to work schedules.

• Health & Wellbeing: Private healthcare with a comprehensive dental care package, Multisport card, or access to the My Benefit platform.

• Professional Development: Subsidies for language classes, certifications, and postgraduate studies, extensive training opportunities (hands-on, team-customized), and a mentoring program.

• Additional Perks: Referral bonus, recognition program.

• Flexibility: Possibility of working in a hybrid model, offering a blend of in-office and remote work.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The "flexible approach" and "hybrid model" suggest some flexibility in daily start and end times, as well as the ability to work remotely for a portion of the week.

📝 Enhancement Note: The salary estimation is based on general market data for graphic design roles in Poland, adjusted for the specific skillset (motion graphics/video) and experience level. The extensive list of benefits indicates a strong focus on employee well-being and professional growth, which are attractive aspects for potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Technology / Healthcare Manufacturing. Smith+Nephew is a global leader in medical devices, focusing on innovation and technology to improve patient outcomes. This industry often demands a high level of precision, adherence to regulatory standards, and a commitment to quality.

Company Size: Smith+Nephew is a large, global corporation, indicated by its extensive presence and diverse employee base. This size implies opportunities for career advancement, exposure to a wide range of projects, and structured processes, but also a need for adaptability within a larger organizational framework.

Founded: Smith+Nephew was founded in 1856. This long history suggests a stable, established company with a deep understanding of its market and a sustained commitment to its mission.

Team Structure:

• The role likely sits within a broader Creative, MarCom, or Marketing department. The team structure may include other designers, content creators, marketing specialists, and project managers.

• Reporting lines will likely be to a Creative Lead, Art Director, or Marketing Manager, with regular interaction with global stakeholders.

Methodology:

• Creative briefs will guide project work, requiring the designer to understand objectives and translate them into visual solutions.

• Emphasis on brand guidelines and consistency across all digital assets.

• Project management likely involves timelines, feedback loops, and version control.

• Data-driven insights may inform creative decisions, particularly regarding digital channel performance.

Company Website: https://www.smith-nephew.com/

📝 Enhancement Note: The company's mission "Life Unlimited" and focus on Sports Medicine suggest a culture that values innovation, patient well-being, and potentially a dynamic, results-oriented environment. The long history implies stability and deep industry knowledge.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level within the creative department. It requires specialized technical skills in motion graphics and video production, along with the ability to work independently on projects and contribute to team efforts. The scope involves creating assets for a global portfolio.

Reporting Structure: The designer will likely report to a Creative Lead or Art Director, who oversees the creative output of the team. They will interact with various marketing and MarCom professionals, and potentially product managers, on a project-by-project basis.

Operations Impact: The designer's impact is crucial for the effective communication of Smith+Nephew's Sports Medicine portfolio. High-quality video and motion graphics enhance brand perception, engagement with target audiences (healthcare professionals, patients), and the overall effectiveness of digital marketing campaigns. Their work directly contributes to the visual narrative and brand consistency across global platforms.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in advanced motion graphics techniques, 3D animation, or specific video production workflows within the medical technology sector.

• Project Leadership: Potential to lead creative projects or specific video/motion graphics initiatives.

• Cross-functional Exposure: Gaining experience working with different product lines or marketing teams within Smith+Nephew.

• Formal Training: Access to subsidies for further education, certifications, and language classes can support career advancement.

• Mentorship: Participation in the company's mentoring program can provide guidance for career progression.

📝 Enhancement Note: The mention of "subsidies for language classes, certifications and postgraduate studies" and a "mentoring program" explicitly points to structured growth opportunities. The role's focus on a specific portfolio (Sports Medicine) could lead to specialization within that niche.

🌐 Work Environment

Office Type: The "hybrid model" indicates a blend of on-site and remote work. The on-site component will likely be in a professional office setting typical of a large medical technology company, designed for collaboration and focused work.

Office Location(s): The primary office location is Wroclaw, Poland. This location serves as a hub for operations and creative teams, offering professional office facilities.

Workspace Context:

• Collaborative Environment: The office space will likely include meeting rooms, collaborative work areas, and potentially dedicated creative studios or editing suites.

• Tools and Technology: Access to high-performance workstations (likely Mac-based), professional software, and potentially specialized video production equipment.

• Team Interaction: Opportunities for in-person collaboration with colleagues from the creative team, marketing, and other departments, fostering idea exchange and project alignment.

Work Schedule: While a standard full-time work week is expected, the hybrid model and emphasis on a "flexible approach" suggest some degree of autonomy in managing daily work hours, provided project deadlines and collaboration needs are met. This flexibility is beneficial for creative roles that may require focused work periods.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment. Candidates should be prepared for a structured approach to hybrid work, potentially involving designated office days for collaboration and team meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, with a strong emphasis on your attached portfolio to assess relevant skills and experience.

• Creative Assessment/Portfolio Review: A more in-depth discussion about your portfolio, potentially including a creative exercise or a request to elaborate on specific projects, focusing on your motion graphics and video production capabilities.

• Technical Skills Evaluation: Questions assessing your proficiency with Adobe Creative Suite tools (After Effects, Premiere Pro, etc.) and your understanding of design principles and workflows.

• Behavioral & Cultural Fit: Questions about your collaboration style, how you handle feedback, manage multiple projects, and your alignment with Smith+Nephew's values and culture.

• Cross-functional Interaction: Potentially an interview with stakeholders from marketing or product teams to assess communication and collaboration skills.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight motion graphics and video production.

• Illustrate Process: For each project, briefly explain the brief, your creative process, the tools used, and the final outcome/impact.

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates advanced After Effects and Premiere Pro skills, storyboarding abilities, and strong visual storytelling.

• Platform Optimization: If possible, show examples of assets optimized for different digital platforms.

• Accessibility Awareness: If you have examples that demonstrate consideration for accessibility, include them.

Challenge Preparation:

• Be prepared to discuss how you would approach a specific creative challenge related to the Sports Medicine portfolio.

• Understand Smith+Nephew's brand and recent marketing efforts to articulate how your creative style aligns.

• Practice explaining your creative decisions and technical approaches clearly and concisely.

📝 Enhancement Note: The portfolio is paramount. Candidates should dedicate significant time to preparing and refining their portfolio to showcase exactly what the hiring team is looking for: strong motion graphics and video skills within a corporate context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is essential, specifically:

  • Adobe After Effects: For motion graphics, animation, and visual effects.
  • Adobe Premiere Pro: For video editing, sequencing, and final output.
  • Adobe Illustrator: For vector graphics, logos, and design elements.
  • Adobe Photoshop: For image manipulation, asset creation, and compositing.
  • Adobe InDesign: For layout and design of presentations or other collateral.

• Mac Environment: The role specifies a preferred Mac operating system, indicating the company's standard hardware and software setup.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the core design tasks, but understanding how assets are deployed through marketing automation platforms or CRM-linked digital channels could be beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative tools and a Mac environment is critical. Candidates must confirm they meet these technical requirements. Proficiency in After Effects and Premiere Pro is non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Innovation: Driving "Life Unlimited" by embracing new technologies and creative approaches in motion graphics and video.

• Quality & Precision: As a medical technology company, a high standard for detail, accuracy, and polish in all creative output is expected.

• Collaboration: Working effectively with diverse teams globally, sharing ideas, and integrating feedback seamlessly.

• Impact: Creating visually compelling content that clearly communicates brand messages and drives engagement for the Sports Medicine portfolio.

• Efficiency: Managing projects effectively to meet deadlines and optimize assets for various digital platforms.

Collaboration Style:

• Cross-functional integration: Actively participating in project teams with marketing, MarCom, and product specialists.

• Feedback-driven refinement: Openness to constructive criticism and iterative design processes.

• Knowledge sharing: Contributing to a team environment where best practices in motion graphics and video are shared.

📝 Enhancement Note: The company's stated commitment to "Inclusion, Diversity and Equity" suggests an inclusive team environment. The values emphasize quality, collaboration, and innovation, which are key for success in a corporate creative role.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Brand Consistency: Maintaining a unified visual identity across a diverse global portfolio and varied digital platforms.

• Regulatory Environment: Adapting creative output to meet the specific requirements of the medical technology industry, ensuring accuracy and compliance.

• Fast-Paced Digital Landscape: Keeping pace with evolving digital trends and platform requirements to ensure content remains relevant and engaging.

• Balancing Creativity with Strategy: Aligning creative vision with marketing objectives and brand guidelines, often requiring compromise and iteration.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master new features or plugins for After Effects, Premiere Pro, or explore related software.

• Industry Trends: Staying abreast of the latest in motion graphics, video storytelling, and digital content marketing.

• Cross-Portfolio Exposure: Potential to contribute to creative projects for other Smith+Nephew portfolios, broadening experience.

• Certification Support: Financial assistance for industry-recognized certifications in design or video production.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also strategic, adaptable, and detail-oriented. The growth opportunities are directly tied to enhancing technical and professional capabilities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a motion graphics package for a new Sports Medicine product launch, considering our global audience and brand guidelines?" (Focus on process, creativity, and brand adherence).

• "Describe a time you had to incorporate significant feedback on a video project. How did you manage the revisions while maintaining the integrity of your creative vision?" (Focus on collaboration and adaptability).

Company & Culture Questions:

• "What excites you about working for Smith+Nephew and specifically within the medical technology/Sports Medicine sector?" (Focus on genuine interest and alignment).

• "How do you stay current with trends in motion graphics and digital design?" (Focus on continuous learning).

Portfolio Presentation Strategy:

• Prepare a concise presentation (5-10 minutes) highlighting 2-3 key projects from your portfolio.

• For each project, clearly articulate the objective, your role, the creative process, the tools used, and the final outcome or impact.

• Be ready to answer detailed questions about your technical choices and creative decisions.

• Ensure your portfolio is easily accessible online and clearly organized for quick navigation.

📝 Enhancement Note: Be prepared to discuss your experience with the specific Adobe tools mentioned and how you apply them to create compelling visual narratives. Emphasize your ability to translate technical requirements into engaging creative outputs.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application directly through the Smith+Nephew careers portal: https://smithnephew.wd5.myworkdayjobs.com/External/job/POL---Wroclaw/Digital-Graphic-Designer---Video-and-Motion-Graphics-Focus_R90398

• Portfolio Customization: Ensure your portfolio is updated and clearly showcases your motion graphics and video production skills. Prioritize projects that align with corporate branding, digital marketing objectives, and ideally, any experience in regulated industries or with similar product types.

• Resume Optimization: Tailor your resume to highlight experience with Adobe After Effects, Premiere Pro, video editing, motion graphics, storyboarding, and digital asset creation. Quantify achievements where possible (e.g., "Increased engagement by X% through video content").

• Interview Preparation: Practice articulating your creative process, explaining technical choices, and discussing your portfolio projects. Prepare thoughtful questions about the team, projects, and company culture.

• Company Research: Familiarize yourself with Smith+Nephew's mission, values, and their Sports Medicine portfolio. Understand their brand aesthetic and recent marketing campaigns to demonstrate cultural fit and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.