Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Paul Fredrick MenStyle

Location: Wyomissing, Pennsylvania, United States (Fully Remote)

Job Type: Full-Time Salaried

Category: Marketing Operations / Creative Operations

Date Posted: May 27, 2026

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the execution of weekly digital marketing creative across key channels including email, paid advertising, and homepage updates.

• Translate merchandising and marketing direction into polished, effective, and brand-aligned digital assets within an established brand system.

• Focus on production-driven design within a fast-paced ecommerce environment, balancing brand elevation with promotional clarity and performance goals.

• Collaborate closely with creative leadership, copywriters, and marketing stakeholders to manage feedback and revision cycles effectively.

📝 Enhancement Note: This role is positioned within a marketing operations framework, emphasizing efficient execution and adherence to established brand guidelines rather than broad conceptual branding. The focus is on maintaining a consistent brand experience through repeatable, high-volume creative output, which is a hallmark of effective marketing operations.

📈 Primary Responsibilities

• Design and execute weekly email marketing campaigns, ensuring adherence to Paul Fredrick's established brand system and visual identity.

• Create supporting digital advertising assets for paid social media and other digital ad platforms, optimizing for engagement and conversion.

• Update and manage weekly homepage hero creative and associated site assets to reflect current promotions and merchandising strategies.

• Translate loose marketing and merchandising briefs into compelling, customer-focused creative that drives engagement and sales.

• Leverage and thoughtfully evolve existing templates and design systems to maintain efficiency and brand consistency.

• Collaborate closely with creative leadership, copywriters, and marketing stakeholders throughout the feedback and revision process.

• Present design work internally, responding to feedback promptly and professionally to ensure project progression.

• Prepare and upload final email assets into the designated email platform, ensuring all technical specifications are met.

• Maintain rigorous consistency, organization, and attention to detail across all digital deliverables.

• Balance brand elevation with promotional clarity, aligning creative execution with ecommerce performance objectives.

📝 Enhancement Note: The responsibilities highlight a need for strong process adherence and execution within a defined brand framework. This suggests a focus on operational efficiency in creative production, which is critical for scaling marketing efforts in a direct-to-consumer environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience.

Experience: 2–4 years of experience in digital design, with a strong preference for candidates with a background in fashion, retail, or ecommerce.

Required Skills:

• Strong portfolio showcasing email marketing, digital campaigns, and ecommerce-focused creative.

• Proven experience designing email creative specifically for fashion or retail brands (mandatory).

• Deep understanding of typography, visual hierarchy, layout principles, and visual merchandising.

• Demonstrated experience working within established brand systems and template-driven workflows.

• Ability to manage and meet recurring deadlines in a fast-moving ecommerce environment.

• Comfort working from loose briefs and making independent, thoughtful visual decisions.

• Excellent organizational and communication skills for effective collaboration and feedback management.

Preferred Skills:

• Experience with A/B testing creative elements to optimize campaign performance.

• Familiarity with basic HTML/CSS for email template implementation.

• Understanding of digital marketing analytics and how design impacts key performance indicators (KPIs).

📝 Enhancement Note: The requirement for fashion/retail email experience and familiarity with brand systems points to a need for operational efficiency and brand stewardship. The emphasis on working from "loose briefs" and making "thoughtful visual decisions" suggests a need for proactive problem-solving within design constraints.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of at least 3-5 distinct projects demonstrating expertise in email marketing design for fashion or retail.

• Examples of digital advertising creative (paid social, display ads) that align with brand standards and drive engagement.

• Case studies or examples of homepage creative and website asset updates, showcasing visual merchandising skills.

• Projects that highlight the ability to work within and adapt established brand guidelines and design systems.

Process Documentation:

• Evidence of a structured design process, from brief interpretation to final asset delivery, especially for recurring campaign cycles.

• Examples showcasing how existing templates and design systems were utilized or thoughtfully iterated upon.

• Documentation or case studies that implicitly or explicitly demonstrate how feedback was incorporated into design revisions.

• Clear articulation of how brand consistency and promotional clarity were balanced in past projects.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application of design skills within a commercial context, emphasizing efficiency and brand adherence, which are core to operations roles. The "must have" for fashion/retail email experience implies a need for candidates who understand the operational cadence of this industry.

💵 Compensation & Benefits

Salary Range: $50,000–$60,000 annually.

Benefits:

• 401(k) retirement savings plan.

• Comprehensive health insurance coverage.

• Dental insurance plan.

• Vision insurance plan.

• Paid time off (PTO) for vacation, sick leave, and personal days.

• Employee discount on Paul Fredrick products.

Working Hours: Typically 40 hours per week. As a fully remote role, flexibility in daily scheduling may be possible, but consistent availability for collaboration and meeting deadlines is expected.

📝 Enhancement Note: The salary range is competitive for a mid-level digital designer with specialized ecommerce experience in the current market. The benefits package is standard for a full-time salaried position and offers good support for employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Menswear Retail / Direct-to-Consumer (DTC) E-commerce. Paul Fredrick MenStyle operates within the competitive fashion retail landscape, focusing on direct customer engagement through its online platform.

Company Size: While an exact number isn't provided, the description "lean, collaborative team" suggests a company that is agile and values close-knit working relationships, typical of mid-sized to growing DTC brands.

Founded: The founding date is not specified, but the brand's focus on "timeless style, quality craftsmanship, and a refined approach to dressing" indicates a heritage of established menswear principles.

Team Structure:

• The role reports to creative leadership within a lean, collaborative team environment.

• Close collaboration is expected with copywriters and marketing stakeholders, indicating a cross-functional operational structure.

Methodology:

• Emphasis on a "thoughtful and consistent brand experience across every customer touchpoint," suggesting a data-informed approach to creative execution and brand management.

• The core methodology revolves around leveraging established design systems and templates for efficient, high-volume creative production.

• A balanced approach is taken to "brand elevation with promotional clarity and ecommerce performance goals," indicating a focus on measurable results.

Company Website: https://www.paulfredrick.com/

📝 Enhancement Note: The company culture emphasizes efficiency, collaboration, and brand consistency within a fast-paced DTC ecommerce model. This environment requires operations-minded individuals who can execute reliably and contribute to maintaining a strong brand identity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Graphic Designer. It involves significant hands-on production work with established brand systems, requiring a strong understanding of how design impacts ecommerce performance.

Reporting Structure: The designer will report to creative leadership, working closely with marketing stakeholders. This structure ensures alignment with broader marketing strategies and brand objectives.

Operations Impact: The role directly impacts the company's revenue by creating compelling digital assets for email, paid ads, and the website. Effective creative execution is crucial for driving customer engagement, conversion rates, and overall sales performance in the DTC ecommerce space.

Growth Opportunities:

• Specialization: Develop deeper expertise in fashion ecommerce creative, email marketing optimization, and DTC brand systems.

• Broader Contribution: Over time, opportunities may arise to contribute to larger brand campaigns and conceptual work, moving beyond weekly production.

• Process Improvement: Proactively identify and suggest improvements to creative workflows and template utilization to enhance efficiency and output quality.

• Leadership Potential: Demonstrating strong ownership, efficiency, and strategic design thinking within the established system can open doors to senior design or creative operations roles.

📝 Enhancement Note: Growth in this role is likely tied to increasing efficiency, mastering the brand's design system, and demonstrating a strategic understanding of how design impacts ecommerce performance metrics. This aligns with typical career progression in marketing operations and creative operations.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and eliminates commuting, allowing for a work-from-home setup.

Office Location(s): While the role is remote, the company headquarters are in Wyomissing, Pennsylvania. The remote nature implies candidates can be based anywhere within the United States.

Workspace Context:

• The remote setup requires a self-disciplined approach to managing workflow and communication.

• Access to necessary design software (Figma, Adobe Creative Suite) and a reliable internet connection is essential.

• Collaboration will occur primarily through digital communication tools (e.g., Slack, email, video conferencing), requiring strong virtual communication skills.

• The work environment is described as "lean, collaborative," suggesting a dynamic and communicative team despite the remote nature.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote work can offer some flexibility, consistent availability during core business hours for team collaboration, meetings, and timely execution of weekly campaigns is crucial.

📝 Enhancement Note: The fully remote aspect necessitates strong self-management and communication skills. The "lean, collaborative" environment suggests a culture where proactive engagement and clear communication are highly valued for operational effectiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, portfolio, and introduction to assess qualifications, experience, and understanding of fashion/retail ecommerce creative.

• Portfolio Review & Discussion: A deeper dive into portfolio pieces, focusing on email marketing examples, brand system application, and problem-solving within design constraints. Expect questions about your design process and how you approach briefs.

• Skills Assessment: Potential for a small design exercise or case study, focusing on a typical weekly task (e.g., designing an email concept based on a brief) to evaluate Figma proficiency and brand interpretation.

• Stakeholder Interview: Conversation with creative leadership and potentially marketing team members to assess cultural fit, communication style, and ability to collaborate within a remote, fast-paced team.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest 3-5 fashion/retail email marketing projects prominently. Ensure they clearly demonstrate your ability to work within brand systems and execute visually compelling, performance-oriented designs.

• Highlight Process: For each project, briefly explain the brief, your creative process, how you leveraged templates or design systems, and the outcome or intended impact. Focus on efficiency and brand consistency.

• Demonstrate Figma Proficiency: Ensure your portfolio includes examples created in Figma and be prepared to discuss your workflow and experience with the tool.

• Quantify Impact (If Possible): If you have any metrics related to the performance of your designs (e.g., increased click-through rates, conversion improvements), be prepared to share them.

Challenge Preparation:

• Figma Mastery: Be ready to demonstrate your skills in Figma, including creating templates, using components, and organizing files efficiently.

• Brand Interpretation: Practice translating a simple merchandising brief into a visually consistent and on-brand email or ad concept.

• Efficiency Mindset: Think about how you would approach a recurring weekly design task, prioritizing speed and accuracy while maintaining quality.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the production-oriented nature of this role. Candidates should prepare to showcase their ability to execute efficiently within defined parameters, a key aspect of operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Required proficiency for all digital design execution, template creation, and collaboration.

• Adobe Creative Suite: Strong proficiency expected in Photoshop, Illustrator, and potentially InDesign for asset creation and manipulation.

Analytics & Reporting: While not explicitly listed as a requirement for the designer, an understanding of how design impacts key metrics like open rates, click-through rates (CTR), and conversion rates is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, email platform analytics) is a plus.

CRM & Automation: Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud) and understanding how designs are implemented within them is advantageous.

📝 Enhancement Note: The explicit requirement for Figma proficiency and strong Adobe Creative Suite skills underscores the technical demands of the role. Understanding the downstream impact of designs within email platforms is crucial for successful marketing operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The "lean, collaborative team" and focus on "weekly execution" suggest a high value placed on producing work quickly and effectively.

• Brand Consistency: Maintaining a "thoughtful and consistent brand experience" is paramount, requiring attention to detail and adherence to established standards.

• Collaboration & Communication: Working within a "lean, collaborative team" means open communication and active participation in feedback cycles are essential.

• Ownership & Independence: The role suits someone who can "take ownership and work independently," demonstrating initiative and reliability.

• Performance-Oriented Design: Balancing "brand elevation with promotional clarity and ecommerce performance goals" highlights a results-driven approach.

Collaboration Style:

• Cross-functional integration: Close collaboration with creative leadership, copywriters, and marketing stakeholders is expected.

• Feedback-driven refinement: The process involves presenting work and responding to feedback, indicating a culture of continuous improvement and iterative design.

• Proactive engagement: The environment favors proactive team members who can manage their workload and communicate effectively without constant oversight.

📝 Enhancement Note: The team culture prioritizes efficient execution, brand stewardship, and collaborative problem-solving within a remote setting. These values are critical for the smooth operation of a marketing department in a DTC ecommerce business.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: Ensuring all weekly creative assets adhere strictly to brand guidelines while catering to diverse merchandising needs.

• Balancing Speed and Quality: Executing designs quickly to meet fast-paced ecommerce deadlines without sacrificing visual appeal or brand integrity.

• Adapting to Evolving Trends: Staying current with digital design trends, particularly in fashion ecommerce, while working within established brand parameters.

• Remote Collaboration: Effectively communicating and collaborating with team members and stakeholders across different locations and time zones.

Learning & Development Opportunities:

• Deep Dive into Fashion Ecommerce: Gaining in-depth knowledge of the specific design strategies and customer behaviors within the menswear ecommerce sector.

• Mastery of Design Systems: Becoming an expert in leveraging and evolving established brand design systems for maximum efficiency and impact.

• Performance-Driven Design: Developing a stronger understanding of how design elements directly influence key ecommerce metrics and optimizing creative accordingly.

• Potential for Broader Creative Input: As experience grows, opportunities to contribute to larger campaign concepts and brand initiatives may arise.

📝 Enhancement Note: The challenges are typical of roles focused on high-volume creative production within established brands. Growth opportunities are centered on deepening specialized skills and potentially expanding responsibilities within the marketing and creative operations sphere.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a merchandising brief and translating it into a compelling email campaign design." (Focus on efficiency, brand adherence, and visual hierarchy.)

• "How do you ensure brand consistency across multiple digital assets produced weekly, especially when working within established templates?" (Highlight your organizational skills and understanding of brand systems.)

• "Walk us through a project in your portfolio that demonstrates your ability to balance promotional clarity with brand elevation in fashion ecommerce." (Be ready to discuss your design decisions and their intended impact.)

Company & Culture Questions:

• "What interests you about Paul Fredrick MenStyle and our brand specifically?" (Research the brand's aesthetic, target audience, and values.)

• "How do you see your design skills contributing to the success of a DTC fashion ecommerce business?" (Connect your experience to driving engagement and sales.)

Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest fashion/retail email campaign examples.

• Tell a Story: For each project, explain the challenge, your approach (emphasizing system use and efficiency), and the results or intended outcomes.

• Showcase Figma: Be prepared to navigate your Figma files and discuss your workflow, component usage, and organizational methods.

• Focus on Relevance: Clearly articulate why each piece is relevant to this specific role and Paul Fredrick's needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and operational efficiency, highlighting the ability to execute high-quality work reliably within a structured environment.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your resume and a portfolio that prominently features your fashion/retail email marketing design work.

• Include a brief introduction that specifically outlines your experience with fashion, retail, or ecommerce creative, addressing the "must-have" requirements.

• Prepare to discuss your proficiency in Figma and how you utilize established brand systems in your design process.

• Research Paul Fredrick MenStyle's current digital presence, brand aesthetic, and target audience to inform your application and interview responses.

• Be ready to articulate how your design approach aligns with driving ecommerce performance and maintaining brand consistency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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