Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Lucky Goat Coffee

Location: Tallahassee, Florida, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: August 26, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Responsible for leading the visual development and execution of digital marketing campaigns across multiple platforms, including web, email, social media, and paid advertising.

• Key role in creating original product and marketing content that visually communicates the brand's essence and appeals to a growing customer base.

• Ensures unwavering brand consistency across all digital and print touchpoints, from initial concept to final delivery.

• Applies UX/UI principles, responsive design standards, and accessibility best practices to enhance digital creative assets.

📝 Enhancement Note: This role is positioned within a growing company in the specialty coffee industry, implying a need for a designer who can translate brand identity into compelling visuals for a dynamic consumer market. The emphasis on digital marketing platforms suggests a focus on performance-driven design and measurable campaign impact.

📈 Primary Responsibilities

• Lead the visual development of digital marketing campaigns across web, email, social media, mobile platforms, and paid advertising channels.

• Create original product and marketing content that effectively communicates the appeal of specialty coffee and brings the Lucky Goat Coffee brand to life through compelling visual design.

• Establish and maintain brand consistency across all digital and print touchpoints, ensuring a cohesive brand experience.

• Oversee design projects from concept development through final execution for visual, web, print, and branding initiatives, serving both customer-facing and internal departments.

• Apply UX/UI principles, responsive design standards, and accessibility best practices to all digital creative work.

• Develop color palettes, patterns, and illustrative executions for physical products in collaboration with the Product Development and Branding teams.

• Partner with the broader Branding team to enhance the creative direction of the brand through photography, seasonal campaigns, product design, and marketing initiatives.

• Develop and enhance marketing collateral across all departments, ensuring alignment with overall brand standards and strategic objectives.

• Develop design systems, templates, and style guides to support scalable and efficient marketing execution across various campaigns and channels.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution. The expectation to "lead visual development" and "oversee design projects" suggests a mid-level role with significant autonomy. The inclusion of UX/UI, responsive design, and accessibility indicates a need for modern digital design skills beyond traditional graphic design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for roles requiring 3+ years of professional experience. Relevant certifications in design software can also be advantageous.

Experience: Minimum of 3 years of professional experience in print, web, and/or interactive graphic design.

Required Skills:

• Proven design experience demonstrated through a strong portfolio showcasing a full range of work, from detailed visual elements to fully developed campaigns.

• Experience designing email marketing campaigns and website/digital platforms is required.

• Proficiency in Adobe Illustrator, Photoshop, and InDesign is required.

• Strong understanding of design principles, including composition, typography, color theory, and visual hierarchy.

• Excellent organizational skills with the ability to manage multiple projects simultaneously while maintaining strong attention to detail.

• Highly motivated and execution-focused, with a clear understanding of how design contributes to overall brand strength and consistency.

• Strong awareness of current design and industry trends, with the ability to translate them into brand-aligned creative concepts.

• Ability to clearly articulate design decisions and remain flexible in response to creative feedback and project pivots.

• Innovative thinker with the ability to approach design challenges with fresh, strategic solutions. Preferred Skills:

• Experience in the coffee or broader food and beverage industry.

• Familiarity with UX/UI principles, responsive design standards, and accessibility best practices.

• Knowledge of photography and video editing principles.

• Experience with project management tools.

📝 Enhancement Note: The requirements emphasize a strong foundation in graphic design principles and proficiency in the Adobe Creative Suite. The specific mention of email marketing and website design, alongside UX/UI and responsive design, points towards a role heavily focused on digital marketing effectiveness and user experience within a consumer-facing brand.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional design work, with a strong emphasis on digital marketing campaigns.

• Demonstrate a range of design skills, including detailed visual elements, cohesive campaign development, and finished marketing assets.

• Include examples of email marketing campaigns and website/digital platform designs.

• Showcase projects that highlight an understanding of composition, typography, color theory, and visual hierarchy. Process Documentation:

• Portfolio pieces should implicitly demonstrate an understanding of the design process, from concept ideation to final execution for both digital and print projects.

• Examples should reflect the ability to maintain brand consistency across various touchpoints and initiatives.

• Showcase the application of UX/UI principles and responsive design standards in digital projects.

📝 Enhancement Note: The requirement for a strong portfolio is central to this role. Applicants should curate their submissions to directly address the listed responsibilities, particularly those related to digital marketing campaigns, brand consistency, and modern web design principles. Quantifiable results, if available, can further strengthen portfolio case studies.

💵 Compensation & Benefits

Salary Range: $50,000 - $60,000 USD per year.

Benefits:

• Competitive salary.

• Paid Time Off (PTO) and company holidays.

• Health Benefits package.

• Employee Discount of 25% off.

• 401K plan with company match.

• All the great coffee you can drink!

Working Hours: 40 hours per week, on-site in Tallahassee, FL.

📝 Enhancement Note: The salary range provided is within typical market rates for a Digital Graphic Designer with 3-5 years of experience in a mid-sized city. The benefits package is standard for a full-time role, with the employee discount and coffee perk being specific to the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Specialty Coffee Production & Retail. Lucky Goat Coffee operates within the competitive and rapidly evolving specialty coffee market, characterized by a focus on quality, sourcing, brand storytelling, and direct-to-consumer engagement.

Company Size: The provided data does not specify company size, but its operations spanning café portfolio, wholesale, and e-commerce suggest a growing business, likely in the small to medium-sized enterprise (SME) category.

Founded: 2010. Founded in 2010, Lucky Goat Coffee has over a decade of experience in the specialty coffee industry, indicating a stable and established brand with a history of growth and market adaptation.

Team Structure:

• The role reports to the Senior Graphic Designer, suggesting a structured design department with clear leadership.

• Collaboration is expected with internal departments, including Product Development and Branding teams, indicating a cross-functional work environment.

• The design team likely works closely with Marketing and E-commerce departments to execute digital strategies. Methodology:

• The company emphasizes brand development and bringing the brand to life through engaging content, suggesting a focus on creative storytelling and visual communication.

• There's a clear drive towards expanding into new markets, implying a need for adaptable and scalable design solutions.

• A strong emphasis is placed on digital marketing platforms, indicating a data-informed approach to content creation and campaign execution.

Company Website: https://luckygoatcoffee.com/

📝 Enhancement Note: Lucky Goat Coffee's presence in the specialty coffee market suggests a culture that values quality, craftsmanship, and authentic brand connection. The company's growth trajectory implies an environment that is dynamic and potentially fast-paced, requiring adaptability and a proactive approach from its team members.

📈 Career & Growth Analysis

Operations Career Level: This Digital Graphic Designer role is positioned as an individual contributor with a focus on execution and creative output, likely at a mid-level. It requires 3+ years of experience and involves leading visual development for campaigns, indicating a step beyond entry-level design.

Reporting Structure: The role reports directly to the Senior Graphic Designer, suggesting a clear line of command and opportunities for mentorship and skill development under experienced leadership.

Operations Impact: The designer's work directly impacts brand perception, customer engagement, and the effectiveness of digital marketing campaigns, which in turn drives sales and market expansion for Lucky Goat Coffee. Their contributions are crucial for translating the brand's identity into tangible visual assets that resonate with consumers.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital marketing design, UX/UI, responsive design, and potentially motion graphics or video editing as the company's digital presence evolves.

• Brand Leadership: Potential to grow into a Senior Digital Graphic Designer role, leading projects and mentoring junior designers, or contributing more significantly to brand strategy and creative direction.

• Cross-Functional Development: Exposure to product development, branding, and broader marketing strategies provides a holistic understanding of the business, opening doors to related roles or specialized design functions.

📝 Enhancement Note: While not a traditional "Revenue Operations" role, this design position is critical to the Go-To-Market (GTM) strategy by creating the visual assets that drive marketing and sales efforts. Growth would likely involve increasing creative responsibility, strategic input on brand visuals, and potentially team leadership within the design function.

🌐 Work Environment

Office Type: The role is based in Tallahassee, FL, and is an on-site position, indicating a traditional office or studio environment.

Office Location(s): Tallahassee, Florida. Specific office details are not provided, but it's a full-time, in-person role.

Workspace Context:

• The environment likely involves collaboration with other designers, marketing professionals, and potentially product development teams.

• Access to necessary design software (Adobe Creative Suite) and hardware is expected.

• Opportunities for interaction and feedback exchange with the Senior Graphic Designer and other stakeholders are integral to the role.

Work Schedule: A standard 40-hour work week is specified, typical for a full-time position. Flexibility may exist, but the on-site requirement suggests adherence to standard business hours.

📝 Enhancement Note: An on-site role in a company like Lucky Goat Coffee suggests a collaborative, potentially energetic atmosphere where team members can easily connect and work together on creative projects. The coffee industry often fosters a vibrant and community-oriented work culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and design aesthetic against the role's requirements.

• Portfolio Review & Discussion: Candidates will likely present their portfolio, discussing specific projects, their design process, and how their work aligns with the Lucky Goat Coffee brand. Expect questions about their approach to digital marketing campaigns, brand consistency, and problem-solving.

• Skills Assessment: May involve a design challenge or a practical exercise to evaluate proficiency in required software and design principles, particularly for digital platforms.

• Team/Cultural Fit Interview: Meeting with the Senior Graphic Designer and potentially other team members to assess collaboration style, communication skills, and alignment with company culture.

Portfolio Review Tips:

• Curate your portfolio to prominently feature digital marketing campaigns, email designs, and web/digital platform work.

• For each project, clearly articulate your role, the objective, your design process, the challenges faced, and the outcome (if measurable).

• Highlight projects that demonstrate strong typography, color theory, visual hierarchy, and brand consistency.

• Include examples that showcase your understanding of UX/UI principles and responsive design.

• Be prepared to discuss your experience with Adobe Illustrator, Photoshop, and InDesign, and how you use them to achieve specific design goals. Challenge Preparation:

• Familiarize yourself with Lucky Goat Coffee's current branding, marketing materials, and social media presence.

• Be ready to discuss current design trends in the specialty coffee and food/beverage industries.

• Practice articulating your design decisions clearly and concisely, explaining the "why" behind your creative choices.

• Prepare to discuss how your design work can contribute to business objectives like brand awareness, customer engagement, and sales growth.

📝 Enhancement Note: The interview process will heavily rely on evaluating the candidate's portfolio and their ability to translate creative vision into effective marketing assets. Strong communication skills and a clear understanding of brand strategy are essential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Adobe Illustrator, Photoshop, and InDesign is explicitly required. These are the core tools for graphic design, photo editing, and layout.

• UX/UI Design Tools: Familiarity with tools like Figma, Sketch, or Adobe XD is likely beneficial for creating digital interfaces and prototypes, though not explicitly listed as required.

• Project Management Software: While not specified, tools like Asana, Trello, or Monday.com are commonly used for managing design projects and workflows.

Analytics & Reporting:

• Web Analytics: Understanding of Google Analytics or similar platforms to grasp how design impacts user behavior on websites.

• Email Marketing Platform Analytics: Familiarity with metrics from platforms like Mailchimp, Klaviyo, or similar, to understand email campaign performance.

CRM & Automation:

• While not directly interacting with CRM systems for data entry, an understanding of how design assets are utilized within marketing automation workflows or CRM-driven campaigns would be advantageous.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is paramount. Candidates should be prepared to discuss their proficiency and how they leverage these tools for various design tasks. Any experience with digital design tools and an understanding of how design integrates with marketing technology stacks will be a plus.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A strong commitment to maintaining and enhancing the Lucky Goat Coffee brand through consistent and high-quality visual communication.

• Creativity & Innovation: Encouraging fresh, strategic solutions to design challenges and staying ahead of industry trends.

• Execution Focus: A drive to bring concepts to life efficiently and effectively, understanding how design contributes to business goals.

• Collaboration: Working effectively with cross-functional teams to achieve shared objectives and integrate design across departments.

• Attention to Detail: Meticulousness in all design work to ensure accuracy, professionalism, and brand consistency.

Collaboration Style:

• Expect a collaborative environment where designers work closely with the Senior Graphic Designer, marketing teams, and product development.

• Open communication and the ability to provide and receive constructive creative feedback are crucial.

• Cross-functional partnership is key to ensuring design aligns with broader company initiatives and product launches.

📝 Enhancement Note: The company's focus on brand development and market expansion suggests a culture that values creativity, strategic thinking, and a results-oriented approach. The ability to collaborate effectively across departments is likely highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Trends: Maintaining a cohesive brand identity while incorporating current design trends and adapting to new digital platforms.

• Managing Multiple Projects: Effectively prioritizing and executing on a diverse range of design tasks for various departments and campaigns simultaneously.

• Translating Coffee Culture into Visuals: Creatively representing the nuances and appeal of specialty coffee in a way that resonates with a broad audience.

• Adapting to Feedback: Remaining flexible and responsive to creative feedback while advocating for strong design principles.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to learn and apply new design techniques, software, and digital marketing best practices.

• Industry Exposure: Gaining experience within the dynamic specialty coffee and food/beverage industries.

• Creative Leadership: Potential to grow into a more senior role, contributing to creative strategy and potentially mentoring junior designers.

• Cross-Functional Learning: Understanding how design integrates with marketing, sales, product development, and e-commerce operations.

📝 Enhancement Note: This role offers a chance to contribute significantly to a growing brand's visual identity and marketing success. The challenges are typical for a creative role in a dynamic company, offering substantial learning and development opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a digital marketing campaign from concept to execution. How do you ensure brand consistency throughout?" (Focus on your workflow, tools, and decision-making process.)

• "How do you approach incorporating feedback and pivoting on a design project while maintaining your creative vision?" (Showcase flexibility and problem-solving skills.)

• "Walk us through a project in your portfolio that you're particularly proud of. What were the challenges, and what was the outcome?" (Use this to highlight your skills, process, and impact.) Company & Culture Questions:

• "What excites you about Lucky Goat Coffee and the specialty coffee industry?" (Demonstrate your interest and research.)

• "How do you stay updated on current design trends, and how would you apply them to our brand?" (Show your awareness and strategic thinking.)

• "Describe your experience working collaboratively with marketing or other departments. How do you ensure alignment?" (Highlight your teamwork and communication skills.) Portfolio Presentation Strategy:

• Organize your portfolio logically, perhaps by project type or by showcasing your strongest digital campaign work first.

• For each piece, prepare a brief narrative: the client/objective, your role, the problem you solved, your design process, and the results or impact.

• Be ready to discuss your specific use of Adobe Illustrator, Photoshop, and InDesign, and how you leverage their features.

• Highlight projects that demonstrate an understanding of UX/UI principles and responsive design for digital platforms.

• Be prepared to discuss how your design work contributes to business objectives like brand awareness, customer engagement, and sales.

📝 Enhancement Note: Candidates should be ready to not only showcase their visual work but also articulate their creative process, strategic thinking, and understanding of how design supports business goals. A strong understanding of the coffee industry and Lucky Goat Coffee's brand is beneficial.

📌 Application Steps

To apply for this design position:

• Submit your application through the provided BambooHR link.

• Portfolio Customization: Ensure your submitted portfolio prominently features digital marketing campaigns, email designs, and website/digital platform examples that align with the job description's requirements.

• Resume Optimization: Tailor your resume to highlight your 3+ years of professional design experience, specifically mentioning proficiency in Adobe Illustrator, Photoshop, and InDesign, as well as experience with email marketing and web design. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale behind your creative choices, and how your work contributes to brand consistency and marketing effectiveness. Prepare to discuss specific projects from your portfolio.

• Company Research: Thoroughly research Lucky Goat Coffee, their brand identity, marketing efforts, and presence in the specialty coffee market to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.