Digital Design Manager

📍 Job Overview

Job Title: Digital Design Manager

Company: Trulieve

Location: Scottsdale, Arizona, United States (Remote OK)

Job Type: Full-Time

Category: Marketing / Art & Design / Management & Leadership

Date Posted: September 1, 2026

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creative direction and execution of digital marketing campaigns, promotional initiatives, and product launches for Trulieve's recreational and medical markets.

• Ensure a high creative standard across all digital customer touchpoints, including email, web, landing pages, paid media, social media, CRM, and e-commerce, driving engaging and on-brand customer experiences.

• Provide creative leadership by mentoring designers, offering constructive feedback, and fostering a culture of continuous improvement to elevate craft, execution, and creative thinking within the design team.

• Champion established brand identity systems while inspiring innovative ways to express each brand's unique personality and strengthen brand recognition and customer engagement.

• Translate marketing strategies and business objectives into compelling digital concepts and campaign executions, collaborating closely with Creative, Marketing, Brand, and Digital teams to develop integrated campaign strategies.

📝 Enhancement Note: This role is crucial for a company operating in a highly regulated and rapidly evolving industry like cannabis. The Digital Design Manager will be expected to not only maintain brand consistency but also to innovate within these constraints, ensuring compliance while driving customer engagement and business results. The emphasis on CPG, retail, or e-commerce experience suggests a need for understanding consumer behavior and conversion-focused design.

📈 Primary Responsibilities

• Direct the creative execution of digital marketing campaigns, promotional initiatives, product launches, and seasonal retail campaigns across various digital channels.

• Establish and maintain high creative standards for all digital customer touchpoints, ensuring visual consistency and brand integrity across email, web, landing pages, paid media, social media, CRM, and e-commerce platforms.

• Provide leadership and mentorship to a team of designers, conducting creative reviews, offering constructive feedback, and guiding the development of their skills to enhance overall creative output and strategic thinking.

• Uphold and evolve established brand identity systems, encouraging creative exploration to express each brand's unique personality and reinforce brand recognition and customer engagement.

• Translate marketing strategies and business objectives into compelling digital concepts and campaign executions, collaborating closely with Creative Leadership, Marketing, Brand, and Digital teams to develop integrated campaign strategies.

• Oversee multiple high-priority projects simultaneously, ensuring exceptional creative quality and timely delivery in a fast-paced environment.

• Develop and evolve digital design systems, templates, and reusable creative components to improve consistency, efficiency, and scalability of creative production.

• Maintain a keen understanding of digital marketing trends, emerging technologies, and evolving platform best practices to inform creative strategies and executions.

• Identify and implement opportunities to improve creative workflows, production processes, and inter-team collaboration to enhance operational efficiency.

• Foster a proactive culture of creativity, collaboration, accountability, and continuous improvement within the design team, aligning with Trulieve's overall business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership, hands-on design direction, team management, and process optimization. The emphasis on "developing and evolving digital design systems, templates, and reusable creative components" is a key indicator of the need for a designer who can build scalable solutions rather than just executing individual campaigns. This is critical for efficient operations in a high-volume marketing organization.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is typically expected for a leadership role of this nature. Equivalent practical experience will also be considered.

Experience: Minimum of 5-7 years of professional digital design experience, with at least 5 years in a creative leadership capacity such as Art Director, Associate Creative Director, or Lead Designer. Prior experience supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments, is strongly preferred.

Required Skills:

• Outstanding portfolio demonstrating creative leadership, digital campaign development, promotional marketing, brand storytelling, and omni-channel campaign execution.

• Proven ability to lead high-volume promotional campaigns while maintaining exceptional creative quality across multiple brands and channels.

• Demonstrated experience building and evolving brand identity systems while developing innovative creative solutions that reinforce each brand's unique voice and personality.

• Strong understanding of digital marketing strategy, customer experience, merchandising, and performance-driven creative.

• Expert knowledge of typography, layout, visual hierarchy, color, composition, and fundamental digital design principles.

• Experience mentoring designers, leading creative reviews, and providing thoughtful, actionable feedback.

• Exceptional communication, presentation, and stakeholder management skills with the ability to confidently present creative concepts and rationale.

• Strong organizational and project management skills with the ability to balance multiple priorities in a fast-paced environment.

• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Adobe Experience Manager (AEM), and Figma.

• Experience developing responsive digital experiences and working within scalable design systems.

• Self-motivated leader with excellent creative judgment, strategic thinking, problem-solving skills, and a passion for developing people and producing exceptional work. Preferred Skills:

• Experience leading creative for promotional retail calendars and high-volume marketing organizations.

• Experience supporting multiple brands within a consumer packaged goods (CPG) portfolio.

• Experience working in highly regulated industries.

• Experience with motion graphics or animation using Adobe After Effects.

• Experience leveraging AI-powered creative tools to improve ideation, production efficiency, and creative workflows.

• Experience collaborating with copywriters, photographers, UX designers, developers, and marketing partners to deliver integrated digital campaigns.

📝 Enhancement Note: The requirement for expertise in Adobe Experience Manager (AEM) is significant. It indicates that the candidate will be involved in content management and digital asset deployment within a robust enterprise system, suggesting a need for understanding how design integrates with content strategy and web development workflows. Proficiency in Figma is also a strong indicator of modern design team collaboration and design system development practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing exceptional digital campaign development, brand storytelling, and omni-channel execution across various digital platforms (web, email, social, paid media).

• Specific case studies demonstrating creative leadership, including examples of how you mentored designers and guided creative reviews to elevate design quality.

• Examples of how you have built and evolved brand identity systems, ensuring creative innovation while maintaining brand consistency across multiple brands.

• Demonstrations of work that translates marketing strategies and business objectives into compelling, performance-driven creative solutions.

• Evidence of experience in developing responsive digital experiences and working within scalable design systems, illustrating your ability to create efficient and consistent design assets. Process Documentation:

• Showcase experience in developing and optimizing creative workflows to improve consistency and production efficiency, potentially including the creation of digital design systems, templates, or reusable creative components.

• Provide examples of how you have translated marketing strategies and business objectives into actionable creative briefs and campaign executions, highlighting your process for ensuring alignment.

• Demonstrate your approach to managing high-volume promotional campaigns, including your methods for ensuring quality control and on-time delivery within a fast-paced environment.

• Illustrate your process for collaborating with cross-functional teams (Marketing, Brand, Digital, Development) to ensure integrated and impactful campaign delivery.

📝 Enhancement Note: For a Digital Design Manager role, the portfolio is paramount. It must not only showcase aesthetic skill but also strategic thinking, leadership, and process efficiency. Candidates should be prepared to discuss not just the final visuals but the how and why behind their creative decisions and workflow optimizations, especially concerning brand systems and high-volume output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Digital Design Manager with 5-7 years of experience in a remote capacity in Scottsdale, Arizona, a competitive salary range would likely fall between $90,000 - $120,000 annually. This estimate considers the company's size, the specialized skills required (e.g., AEM, Figma), leadership responsibilities, and the cost of living in the Scottsdale metropolitan area.

Benefits:

• Comprehensive benefits package.

• Paid time off (PTO) is explicitly mentioned, suggesting a robust vacation, sick leave, and holiday policy.

• While not detailed, typical benefits for a full-time role at a company like Trulieve may include:

  • Health, dental, and vision insurance.

  • Retirement savings plan (e.g., 401(k)) with potential company match.

  • Life insurance and disability coverage.

  • Employee assistance programs.

  • Potential for stock options or other performance-based incentives.

  • Opportunities for professional development and training. Working Hours: The role is listed as Full-Time. While specific hours are not detailed, standard full-time employment typically involves 40 hours per week. Given the remote nature and potential for high-volume campaigns, flexibility may be expected, with occasional work outside standard business hours to meet project deadlines or manage urgent requests.

📝 Enhancement Note: Salary estimations are based on general market data for similar roles and locations. Actual compensation will be commensurate with experience and may vary based on the company's internal compensation structure and negotiation. The mention of "comprehensive benefits package" indicates a standard offering, and candidates should inquire about specific details during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail. Trulieve is a leading cannabis retailer, operating in a rapidly growing, highly regulated, and dynamic industry. This context implies a need for adaptability, a strong understanding of compliance, and a commitment to patient/customer well-being and product quality. The company's recognition on TIME's America's Best Companies List suggests a positive internal culture and strong financial performance.

Company Size: Trulieve is a large organization, indicated by its status as one of the nation's largest cannabis retailers and its presence on national "best companies" lists. This size suggests structured processes, potential for growth, and a need for clear communication and collaboration across departments.

Founded: While the founding date is not provided, Trulieve has established itself as a major player, indicating a history of growth and strategic development.

Team Structure:

• The Digital Design Manager reports to the Associate Creative Director, indicating a clear hierarchy within the creative department.

• The role involves close collaboration with Creative, Marketing, Brand, and Digital teams, suggesting a cross-functional and integrated approach to campaign development and execution.

• The team likely includes other designers, copywriters, and marketing specialists who will work closely with this manager. Methodology:

• Data-Driven Creative: The emphasis on "performance-driven creative" and driving "measurable business results" suggests that creative decisions are informed by data and analytics.

• Brand Consistency: A core methodology will be maintaining and evolving established brand identity systems across multiple brands and digital touchpoints.

• Process Optimization: The role is expected to identify opportunities to improve creative workflows and production processes, indicating a focus on efficiency and scalability.

Company Website: https://www.trulieve.com/

📝 Enhancement Note: Operating in the cannabis industry requires a unique blend of creativity, strategic marketing, and strict adherence to regulations. The Digital Design Manager must be adept at navigating these complexities while still producing compelling and effective creative work that resonates with consumers and patients. The company's recent accolades suggest a strong commitment to employee satisfaction and corporate responsibility.

📈 Career & Growth Analysis

Operations Career Level: This role is a management position within the operations of the Marketing/Creative function. It sits at a mid-to-senior level, requiring significant experience in digital design and at least 5 years in a creative leadership capacity. The scope includes leading creative execution, mentoring designers, and contributing to process improvements.

Reporting Structure: The Digital Design Manager reports to the Associate Creative Director. This implies a direct line of oversight and collaboration with senior creative leadership, providing opportunities to influence broader creative strategy and gain exposure to higher-level decision-making.

Operations Impact: The Digital Design Manager's work directly impacts brand perception, customer engagement, and ultimately, business results (sales, patient acquisition/retention) through the creation of compelling digital marketing campaigns and experiences. Their role in ensuring visual consistency and brand strength is critical for Trulieve's market position.

Growth Opportunities:

• Leadership Advancement: Potential to advance to Associate Creative Director or Creative Director roles, overseeing larger teams and broader creative initiatives.

• Skill Specialization: Opportunities to deepen expertise in areas like digital design systems, AI-powered creative tools, or motion graphics through specialized projects and training.

• Cross-Functional Exposure: Collaboration with various departments offers insights into different facets of the business, potentially leading to opportunities in broader marketing or brand management roles.

• Industry Expertise: Deepening knowledge within the cannabis industry, a rapidly growing and evolving sector, provides unique career development potential.

📝 Enhancement Note: The company's growth and recognition suggest a dynamic environment with potential for career advancement. The emphasis on mentoring and developing people indicates a commitment to internal talent growth, making this role a good stepping stone for aspiring creative leaders.

🌐 Work Environment

Office Type: The position is listed as "Remote Work Available: Yes" and the "Location" is specified as "Remote." This indicates a fully remote work environment.

Office Location(s): While the job is posted for Scottsdale, Arizona, and the derived location is Scottsdale, Arizona, United States, the role is designated as fully remote. This suggests that candidates can be based anywhere within the United States, though there might be a preference for proximity to a specific region for occasional team meetings or events, or for time zone alignment.

Workspace Context:

• Remote Collaboration: The work environment will heavily rely on digital collaboration tools and platforms to maintain communication and workflow efficiency with geographically dispersed teams.

• Technology Access: As a remote role, candidates will need a reliable home office setup with strong internet connectivity to effectively use required design software and communication tools.

• Team Interaction: While remote, opportunities for team interaction will likely be facilitated through regular video calls, virtual team meetings, and digital project management platforms.

Work Schedule: The role is full-time, likely standard business hours (e.g., 40 hours per week). However, given the nature of creative leadership and campaign execution, especially in a fast-paced industry, some flexibility and occasional work outside of standard hours may be required to meet critical deadlines or manage urgent requests.

📝 Enhancement Note: A fully remote role offers significant flexibility but also requires strong self-discipline, proactive communication, and proficiency with remote collaboration tools. Candidates should be comfortable working autonomously and effectively coordinating with a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Hiring Manager Interview: A discussion with the Associate Creative Director or another senior member of the creative team to evaluate your creative leadership style, strategic thinking, and fit with the team.

• Portfolio Presentation/Case Study: You will likely be asked to present your portfolio, highlighting specific projects that demonstrate your expertise in digital campaign execution, brand storytelling, and leadership. Be prepared to discuss your process, challenges, and results.

• Cross-Functional Interview: Potentially an interview with stakeholders from Marketing, Brand, or Digital teams to assess your collaboration and communication skills.

• Final Interview: Possibly a final discussion with higher-level leadership to confirm fit and readiness for the role.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your digital design leadership, CPG/retail experience, and ability to execute high-volume campaigns.

• Focus on Process: For each project, be ready to discuss the brief, your creative process, the challenges you faced, your specific contributions, the tools used, and the measurable impact or results achieved.

• Highlight Leadership: Include examples where you led design efforts, mentored junior designers, or contributed to process improvements.

• Showcase Brand Systems: If possible, include examples of working with or developing brand identity systems and design guidelines.

• Demonstrate Tool Proficiency: Clearly indicate your expertise with Adobe Creative Cloud, AEM, and Figma within your portfolio or presentation.

Challenge Preparation:

• Creative Brief Exercise: You might receive a hypothetical creative brief and be asked to outline your approach, conceptualize ideas, or develop a mini-campaign. Focus on demonstrating strategic thinking and understanding of the target audience and business objectives.

• Design System Discussion: Be prepared to discuss your experience with design systems, how you've implemented or contributed to them, and their importance in maintaining brand consistency and efficiency.

• Problem-Solving Scenarios: Anticipate questions about how you would handle creative disagreements, manage tight deadlines, or troubleshoot production issues.

📝 Enhancement Note: The interview process for a creative leadership role heavily emphasizes the portfolio. Candidates must be able to articulate their creative vision, leadership approach, and problem-solving skills through their work. Demonstrating an understanding of Trulieve's market and brand positioning will also be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency is required. This includes:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout and design of digital publications, potentially email templates or web page mockups.

• Figma: Expert proficiency is required for collaborative design, prototyping, and working with design systems. This is a key tool for modern digital design workflows.

• Adobe Experience Manager (AEM): Expert proficiency is required. This Content Management System (CMS) is used for managing digital content and assets on websites, implying the need to understand how design integrates with content strategy and web publishing.

Analytics & Reporting:

• While not explicitly listed as required tools, a strong understanding of how digital design impacts performance metrics is crucial. Familiarity with analytics platforms (e.g., Google Analytics) and reporting dashboards used by marketing teams will be beneficial for understanding campaign performance and optimizing future designs. CRM & Automation:

• The role involves creating assets for CRM (Customer Relationship Management) and digital marketing automation platforms. Familiarity with how designs are implemented within these systems (e.g., email marketing platforms like Mailchimp, HubSpot, or enterprise solutions) will be advantageous.

📝 Enhancement Note: The explicit requirement for expert proficiency in Adobe Creative Cloud, AEM, and Figma highlights the technical demands of this role. Candidates must be able to demonstrate not just creative talent but also mastery of these specific platforms, particularly AEM, which suggests a need for understanding enterprise content management and web publishing workflows.

👥 Team Culture & Values

Operations Values:

• Passion for Helping Others: Aligned with Trulieve's mission to bring relief to patients. This translates to designing with empathy and a focus on user needs.

• Commitment to Quality: Reflected in the "hand-grown," "natural" cultivation process and the TIME's America's Best Companies recognition. This means a dedication to producing high-quality, polished creative work.

• Innovation & Growth: Operating in a fast-growing industry and being recognized as a top company suggests a culture that values forward-thinking and continuous improvement.

• Collaboration & Accountability: The emphasis on cross-functional partnerships and mentoring highlights the importance of teamwork and taking ownership of creative output.

• Compliance & Responsibility: Given the industry, a strong sense of responsibility and adherence to regulations will be implicitly valued.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Creative, Marketing, Brand, and Digital teams is essential, requiring strong communication and the ability to integrate design perspectives into broader campaign strategies.

• Mentorship & Feedback Culture: The role involves leading and mentoring designers, fostering an environment where constructive feedback is shared to elevate creative output and professional development.

• Data-Informed Design: Collaboration will likely involve working with analytics teams or marketing strategists to ensure creative efforts are aligned with performance goals and data insights.

📝 Enhancement Note: The company culture appears to be mission-driven, focused on quality, growth, and collaboration. For a Digital Design Manager, this means being able to align creative efforts with the company's overarching goals, demonstrate a strong work ethic, and contribute positively to a collaborative team environment, even in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulatory Constraints: The cannabis industry is highly regulated, which can impose limitations on marketing and advertising. The Digital Design Manager must be creative within these boundaries, ensuring compliance while still producing impactful campaigns.

• High-Volume Production: Managing multiple high-priority projects simultaneously for various brands and campaigns requires exceptional organizational skills, efficient workflows, and potentially leveraging AI tools for faster ideation and production.

• Maintaining Brand Consistency Across Diverse Brands: Trulieve likely manages multiple product lines or sub-brands, each with its own identity. Ensuring visual coherence and brand integrity across all while encouraging creative expression can be a complex task.

• Remote Team Management: Leading and mentoring a design team remotely requires strong communication, trust-building, and effective use of collaboration tools to foster engagement and productivity.

Learning & Development Opportunities:

• Deep Dive into CPG/Retail Digital Marketing: Gaining extensive experience in a fast-paced, consumer-focused digital marketing environment within a rapidly growing industry.

• Mastery of Enterprise Design Tools: Becoming highly proficient in Adobe Experience Manager (AEM) and advanced Figma capabilities for design systems and collaboration.

• Industry-Specific Design: Developing expertise in designing for a highly regulated and evolving market like cannabis.

• Leadership Development: Opportunities to hone management and mentorship skills, potentially leading to more senior creative leadership roles within Trulieve.

• Adoption of Emerging Technologies: Exploring and integrating AI-powered creative tools into workflows to enhance efficiency and ideation.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in dynamic industries. The growth opportunities are substantial, offering a chance to develop both creative and leadership skills in a thriving sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a team to execute a high-volume promotional campaign. What was your process, and what were the key challenges you overcame?" (Prepare to discuss your leadership, workflow management, and problem-solving skills.)

• "How do you ensure brand consistency across multiple brands and digital channels, especially when working within established identity systems?" (Focus on your understanding of brand guidelines, design systems, and your approach to creative execution that balances consistency with innovation.)

• "Walk us through your process for translating a marketing strategy or business objective into a compelling digital campaign concept." (Be ready to discuss your conceptualization process, from brief analysis to final execution, highlighting strategic thinking.)

• "How do you approach mentoring junior designers and providing constructive feedback to elevate their work and foster their growth?" (Share specific examples of your mentorship style and how you've helped designers improve.) Company & Culture Questions:

• "What interests you about Trulieve and the cannabis industry?" (Research Trulieve's mission, recent achievements, and market position. Connect your passion for design with the company's purpose.)

• "How do you stay current with digital marketing trends and emerging design technologies, particularly those relevant to CPG or retail?" (Discuss your methods for continuous learning and how you integrate new knowledge into your work.)

• "Describe your experience working in highly regulated industries. What are the unique considerations for digital design in such environments?" (Highlight your understanding of compliance and how you approach creative within these constraints.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution, and the outcome.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Focus on Leadership: Clearly articulate your role in leading the project, managing the team, and making key creative decisions.

• Showcase Process & Tools: Be prepared to discuss your design process, including how you used Adobe Creative Cloud, Figma, and AEM, and how these tools facilitated your work.

• Tailor to Trulieve: Select projects that best align with Trulieve's brand, industry, and the requirements of the role (e.g., CPG, retail, high-volume campaigns).

📝 Enhancement Note: Candidates should prepare to discuss their experience with Adobe Experience Manager (AEM) in detail, as it's a key requirement. Demonstrating an understanding of how design integrates with content management and web publishing workflows will be crucial.

📌 Application Steps

To apply for this Digital Design Manager position:

• Submit your application through Trulieve's official careers site or authorized recruitment channels.

• Resume Optimization: Tailor your resume to highlight your 5-7 years of digital design experience, specifically emphasizing your creative leadership roles, experience with CPG/retail/e-commerce, and proficiency in Adobe Creative Cloud, AEM, and Figma. Use keywords from the job description.

• Portfolio Curation: Develop a digital portfolio that showcases your strongest work, focusing on digital campaign execution, brand storytelling, and leadership. Prepare to discuss your process, challenges, and results for each project.

• Interview Preparation: Research Trulieve's brands, mission, and recent achievements. Prepare to answer strategy, leadership, and problem-solving questions, and practice presenting your portfolio concisely and impactfully.

• Company & Industry Research: Understand the nuances of the cannabis industry and Trulieve's market position. Be ready to discuss how you would create effective, compliant, and engaging digital designs within this context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.