Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Mason's Meats Limited

Location: Crowborough, England, United Kingdom

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: September 2, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creative vision and execution of all visual assets for a premium D2C brand, ensuring a consistent and impactful brand identity across all channels.

• Drive the design of high-converting marketing collateral, including email campaigns, paid social creatives, and website landing pages, with a focus on brand integrity and performance.

• Serve as a brand guardian, meticulously applying established visual systems and elevating design standards within a collaborative, fast-paced team environment.

• Own the end-to-end design process from brief interpretation and concept development to final asset delivery, demonstrating a commitment to precision and rapid iteration.

📝 Enhancement Note: This role is positioned as a hybrid Graphic Designer, indicating a blend of on-site and remote work, with a strong emphasis on owning the creative output within a small, integrated marketing team. The "Figma-first" requirement and the need for rapid iteration based on direct founder feedback suggest a dynamic, hands-on environment common in scaling D2C businesses.

📈 Primary Responsibilities

• Develop compelling creative concepts and meticulously adapt campaign assets across paid social media (Meta, Google), email marketing platforms (Klaviyo), website content, and organic social channels.

• Design precise and on-brand email templates for Klaviyo, including welcome flows, post-purchase sequences, win-back campaigns, and ad-hoc marketing sends, ensuring a seamless user experience.

• Produce a variety of static, motion, and UGC-overlay ad creatives for cold, warm, and retargeting audiences across key digital advertising platforms.

• Create platform-specific assets for organic social media content, ensuring alignment with the brief, copy, and Mason's Meats' established visual identity.

• Execute packaging iterations, website content updates, and other critical visual design projects as required by the brand's growth and product launches.

• Proactively identify design gaps and propose innovative solutions to enhance brand presence and marketing effectiveness.

• Maintain a highly organized asset management system, ensuring all files are correctly named, categorized, and delivered on schedule.

• Collaborate with the wider marketing team to analyze creative and asset performance, incorporating data-driven insights to refine future design strategies and improve conversion rates.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing creative, requiring the designer to not only execute visually but also understand how design impacts campaign effectiveness in a D2C context. The emphasis on "brand guardian" and "not reinterpreting" the visual identity suggests that while creativity is valued, it must operate within strict brand guidelines.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and proficiency in graphic design principles is essential. Candidates with a Bachelor's degree in Graphic Design, Visual Communications, or a related field will be considered.

Experience: Minimum of 2-5 years of professional graphic design experience, with a significant portion dedicated to working with Direct-to-Consumer (D2C) brands. Experience in fast-paced, collaborative team environments is crucial.

Required Skills:

• Proven expertise in graphic design software, with a strong preference for Figma as the primary design tool.

• Demonstrated experience designing for digital marketing channels, including paid social (Meta, Google Ads), email marketing (Klaviyo), and website/e-commerce platforms (Shopify).

• In-depth understanding and rigorous application of brand identity systems, including typography, color palettes, spacing, and component usage.

• Ability to translate marketing briefs and copy into effective visual concepts and execute them to a high standard.

• Strong visual communication skills and an eye for detail, ensuring precision in every design element.

• Experience in rapid iteration and incorporating feedback from stakeholders, particularly founders.

• Collaborative mindset with the ability to work effectively within a small, cross-functional team, sharing knowledge and supporting colleagues.

• Adherence to brand guidelines and a commitment to maintaining a consistent visual identity. Preferred Skills:

• Proficiency in motion design and animation tools like Adobe After Effects for creating dynamic ad and social media formats.

• Experience within the food, premium Fast-Moving Consumer Goods (FMCG), or Consumer Packaged Goods (CPG) sectors.

• Skills in photography or art direction, contributing to the brand's visual storytelling.

• Familiarity with UGC (User-Generated Content) overlay techniques for social media advertising.

📝 Enhancement Note: The "Figma-first" requirement is a critical differentiator for this role. Candidates should be prepared to showcase their Figma proficiency extensively. The emphasis on "allergic to generic e-commerce aesthetics" and "not reliant on AI-generated imagery" indicates a preference for original, high-quality design work that differentiates the brand.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases your graphic design capabilities, with a strong emphasis on D2C marketing assets.

• Demonstrations of creative concept development and execution across various digital channels (paid social, email, web).

• Case studies detailing your process for translating briefs into high-impact visual solutions, highlighting problem-solving and brand adherence.

• Examples of precise application of brand visual systems and how you maintain consistency across diverse assets.

• Visuals that reflect an understanding of premium branding and an avoidance of generic e-commerce design trends.

• Evidence of work produced in Figma, ideally demonstrating complex email or landing page designs. Process Documentation:

• Showcase your process for receiving and interpreting design briefs, including how you gather requirements and clarify objectives.

• Illustrate your workflow for designing email templates within Klaviyo, from initial wireframing to final asset production.

• Detail your approach to creating paid social ad creatives, including concept generation, platform adaptation, and iteration based on performance feedback.

• Provide examples of how you manage asset organization, naming conventions, and on-time delivery.

• If applicable, include examples of how you’ve incorporated performance data into your design process to drive improvements.

📝 Enhancement Note: The requirement for a portfolio is explicitly stated as critical. Candidates must prepare a portfolio that directly addresses the responsibilities and preferred skills, with a strong emphasis on D2C performance marketing creative and brand guardianship. Applicants without a portfolio and cover letter will be discarded.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a hybrid Graphic Designer with 2-5 years of experience in the UK, a competitive salary range is estimated between £30,000 - £45,000 per annum. This range is influenced by the company's D2C focus, the premium nature of its products, and the specific responsibilities outlined.

Benefits:

• Competitive salary complemented by a performance-related bonus, directly linking individual contribution to company success.

• An incredible opportunity to grow with Mason's Meats, offering significant career progression as the company scales internationally.

• A dynamic, small-team environment that values and recognizes individual contributions, fostering a sense of ownership and impact.

• The satisfaction of being part of a company dedicated to traditional craftsmanship and quality in its products.

Working Hours: The standard working hours are approximately 40 hours per week, reflecting a full-time commitment. While the role is hybrid, specific on-site days will likely be determined in collaboration with the team to maximize in-person collaboration and efficiency.

📝 Enhancement Note: Salary estimation is based on UK market data for mid-level graphic designers in hybrid roles within the D2C and food/beverage sectors. The "performance related bonus" is a key incentive, suggesting a results-driven culture. The "growth opportunity" is presented as a significant benefit, aligning with the scaling nature of the business.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Premium Meat Snacks), Direct-to-Consumer (D2C) E-commerce. Mason's Meats operates in a niche market focused on high-quality, minimally processed food products, positioning itself as a movement towards "real food" in contrast to conventional processed snacks.

Company Size: Small, dynamic team. This implies a flat hierarchy, direct access to founders, and a high degree of individual responsibility and impact. The company is actively scaling, evidenced by its expansion into the USA and building a production facility in Austin, Texas.

Founded: While the exact founding date isn't specified, the company's narrative suggests a strong brand ethos built around traditional craftsmanship, quality ingredients (grass-fed beef, pure sea salt), and a rejection of artificial additives and sugar. This foundation shapes its brand identity and marketing approach.

Team Structure:

• The design function is integrated within a small, multi-disciplinary team where design, paid media, and retention efforts are co-located. This fosters close collaboration and alignment between creative output and marketing objectives.

• Reporting likely flows directly to founders or senior marketing leadership, given the small team size and the emphasis on founder review of all creative output.

• Cross-functional collaboration is paramount, with designers working closely with individuals responsible for copywriting, paid media strategy, and retention marketing to ensure cohesive campaign execution. Methodology:

• Data analysis and insights are crucial, with the designer expected to use performance learnings to inform future creative decisions.

• Workflow planning and optimization are essential, given the need for rapid iteration and efficient delivery of assets.

• Automation is implicitly valued through the use of tools like Klaviyo for email flows and potentially other systems for asset management and project tracking.

Company Website: https://www.masonsmeats.com/ (Based on domain_derived)

📝 Enhancement Note: The company culture is deeply tied to its product philosophy: "real food," minimal ingredients, and traditional craftsmanship. This ethos is expected to translate into the brand's visual identity and marketing communications. The emphasis on a small, integrated team suggests a high-energy, collaborative, and results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It offers significant ownership and responsibility over day-to-day design output, functioning as the primary creative executioner within the marketing team. The role is hands-on and execution-focused, rather than strategic brand management.

Reporting Structure: The designer will likely report to a Marketing Manager or directly to one of the company founders, given the small team size and the direct feedback loop mentioned. Collaboration will be with peers in paid media and retention.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue through the creation of high-converting marketing assets for paid social, email, and website. By ensuring brand consistency and producing visually compelling creatives, the designer contributes to customer acquisition, engagement, and retention, thereby influencing overall business growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in D2C marketing creative, email design (Klaviyo), and paid social ad formats. Opportunity to become the go-to expert for visual execution within the team.

• Leadership Potential: As the company scales, there may be opportunities to lead design projects, manage junior designers (if hired in the future), or influence broader brand strategy through demonstrated creative impact.

• Cross-Functional Development: Gain exposure to marketing strategy, paid media performance, and retention tactics, broadening understanding of the entire D2C customer journey.

📝 Enhancement Note: The growth opportunities are framed around specialization and increased responsibility within a scaling D2C environment. The role offers a chance to become deeply embedded in the brand's visual execution and contribute significantly to its growth trajectory, rather than a traditional corporate ladder progression.

🌐 Work Environment

Office Type: Hybrid. This role combines remote work flexibility with the necessity of in-office collaboration. Specific on-site days will be crucial for team cohesion, brainstorming, and direct interaction with founders and team members.

Office Location(s): Crowborough, England, United Kingdom. This location serves as the primary hub for the UK operations.

Workspace Context:

• Collaborative Environment: The design function is integrated within a small team where design, paid, and retention sit together. This fosters a highly collaborative atmosphere, encouraging open communication, shared problem-solving, and rapid feedback loops.

• Tools & Technology: Access to industry-standard design software, with a strong emphasis on Figma. The team likely utilizes other marketing technology tools essential for D2C operations, such as Klaviyo for email and Shopify for e-commerce.

• Team Interaction: Expect frequent direct interaction with founders and team members, facilitating quick approvals and a shared sense of mission. This environment is ideal for those who thrive on close-knit team dynamics and direct impact.

Work Schedule: The standard schedule is approximately 40 hours per week. While hybrid, the expectation is for focused work, whether remote or in-office, with the ability to iterate quickly on feedback. The specific balance of remote vs. in-office days would likely be negotiated with the team.

📝 Enhancement Note: The hybrid nature of the role in Crowborough, UK, combined with the small team size, suggests a close-knit working environment. The emphasis on collaboration and direct interaction with founders is a key characteristic, offering a distinct experience from larger, more corporate settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, cover letter, and portfolio. Applications without both will be discarded. Focus on alignment with brand ethos and D2C experience.

• Portfolio Review & Discussion: A deeper dive into selected portfolio pieces. Expect questions about your creative process, how you approach briefs, and your experience with specific tools like Figma and Klaviyo. Be prepared to discuss your role in the projects shown and the impact of your designs.

• Skills Assessment/Creative Challenge: Potentially a small, timed design challenge or a more in-depth case study presentation. This will assess your ability to execute within brand guidelines and your problem-solving skills under pressure.

• Team/Founder Interview: An opportunity to assess cultural fit, collaborative potential, and understanding of the Mason's Meats brand and mission. This stage will focus on your ability to integrate into the team and respond to direct feedback.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your D2C experience, brand guardianship, and proficiency in Figma and marketing channel creative (email, paid social).

• Showcase Brand Rigor: Highlight projects where you meticulously applied brand guidelines. Explain how you ensured consistency and avoided generic aesthetics.

• Detail Your Process: For each project, clearly outline the brief, your creative approach, the tools used (emphasize Figma), your specific contributions, and the outcomes or impact, if measurable.

• Tell a Story: Frame your portfolio pieces as case studies that tell a story about the problem, your solution, and the results. Focus on how your design achieved specific marketing objectives.

• Address "Allergic to Generic": Be ready to articulate what "generic e-commerce aesthetics" means to you and how your work actively avoids it.

Challenge Preparation:

• Understand the Brand: Thoroughly research Mason's Meats, its mission, values, products, and existing marketing. Be prepared to articulate your understanding and how you would contribute visually.

• Revisit Brand Guidelines: Familiarize yourself with the concept of a "brand guardian" and how you would apply established visual systems with rigor.

• Practice Rapid Iteration: Be prepared to receive constructive feedback on a design exercise and quickly incorporate it. Demonstrate flexibility and a positive attitude towards feedback.

📝 Enhancement Note: The application process is highly selective, with a strict requirement for both a cover letter and a portfolio. Candidates must demonstrate a clear understanding of D2C marketing, brand guardianship, and proficiency in Figma. The emphasis on "no AI-generated imagery as a default" means candidates should focus on traditional design skills and creative problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The preferred and primary tool for all design work, including email templates, social creatives, and website assets. Proficiency in Figma is non-negotiable.

• Adobe Creative Suite: While Figma is primary, familiarity with Adobe Photoshop, Illustrator, and potentially InDesign for specific tasks is beneficial.

• Adobe After Effects: A "nice to have" skill for motion design, particularly for creating dynamic ad and social media formats.

Analytics & Reporting:

• Klaviyo: Essential for designing and implementing email marketing campaigns and automated flows. Understanding Klaviyo's design capabilities and best practices is key.

• Shopify: Experience designing for Shopify landing pages and website sections is required. Understanding its design limitations and best practices is crucial.

CRM & Automation:

• While not explicitly listed as a design tool, understanding how CRM data and marketing automation platforms (like Klaviyo) inform design briefs and creative strategy is beneficial.

📝 Enhancement Note: Figma is the cornerstone of this role's technical requirements. Candidates should be prepared to demonstrate advanced Figma skills, particularly in creating reusable components and designing complex layouts for email and web. Understanding how design integrates with marketing automation platforms like Klaviyo is also critical for success.

👥 Team Culture & Values

Operations Values:

• Precision & Detail: A commitment to meticulous execution in every aspect of design, from spacing and typography to color selection. Nothing is approximate; every decision is deliberate.

• Brand Guardianship: A deep respect for and rigorous application of the established Mason's Meats visual identity. The role is about upholding and enhancing the brand, not reinterpreting it.

• "Real Food" Ethos: An appreciation for quality, simplicity, and a rejection of artificiality, which should inform the visual approach and brand communication.

• Efficiency & Speed: The ability to work quickly, iterate rapidly based on feedback, and deliver high-quality assets on schedule in a fast-paced D2C environment.

• Collaboration: A proactive and supportive approach to working within a small team, sharing knowledge, and contributing to collective success.

Collaboration Style:

• Integrated Teamwork: Designers work alongside individuals in paid media and retention, fostering a tightly knit, cross-functional approach. This means design is not siloed but deeply integrated with performance marketing efforts.

• Feedback-Driven: The culture embraces direct and frequent feedback from founders and team members. Designers are expected to be receptive, agile, and capable of quickly incorporating feedback into their work.

• Knowledge Sharing: A willingness to share design expertise, best practices, and insights with team members to elevate the overall quality of creative output.

📝 Enhancement Note: The culture values individuals who are both highly skilled creatives and strong team players. The emphasis on "allergic to generic e-commerce aesthetics" and "brand guardian" points to a culture that prioritizes authenticity, quality, and distinctiveness in its brand expression.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Rigor: Consistently applying a specific, established brand visual system without reinterpretation can be challenging for highly creative individuals. The key is to find creative expression within these strict boundaries.

• Rapid Iteration & Feedback: Working in a fast-paced D2C environment with direct founder feedback requires agility and the ability to adapt quickly to evolving priorities and critiques.

• Balancing Creativity with Performance: Creating visually appealing assets that also perform effectively in paid social and email campaigns requires a data-informed approach and a focus on conversion.

• Avoiding Generic Design: Differentiating a D2C brand in a crowded market, especially within the food sector, requires constant vigilance against falling into common design tropes.

Learning & Development Opportunities:

• Deep D2C Expertise: Gain in-depth experience in designing for high-growth D2C brands, understanding customer acquisition funnels and retention strategies from a creative perspective.

• Tool Proficiency: Master advanced techniques within Figma and potentially explore motion design tools like After Effects for enhanced creative capabilities.

• Marketing Strategy Exposure: Work closely with marketing leads, gaining valuable insights into paid media strategy, email marketing automation, and customer retention tactics.

• Brand Building: Contribute significantly to the visual identity and growth of a premium brand, with the potential to influence its overall aesthetic direction as the company scales.

📝 Enhancement Note: The challenges are framed around the specific demands of a scaling D2C brand with a strong, defined identity. The growth opportunities are geared towards deepening expertise in performance creative and contributing to brand development within a high-impact environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to work within very strict brand guidelines. How did you ensure your creative output was still impactful and not generic?" (Focus on brand guardianship, creativity within constraints).

• "Walk us through a D2C email campaign you designed. What was the brief, your creative process, and what was the outcome or impact?" (Showcase Figma, Klaviyo, process, and results).

• "How do you approach designing ad creatives for different audience segments (cold, warm, retargeting) on platforms like Meta?" (Demonstrate understanding of performance marketing creative).

• "Imagine you receive feedback from a founder that contradicts your design intent. How do you handle that situation?" (Assess receptiveness to feedback, collaboration, and rapid iteration). Company & Culture Questions:

• "What is your understanding of Mason's Meats' brand ethos, and how would your design work reinforce that?" (Demonstrate research and alignment with "real food," premium quality).

• "How do you see yourself contributing to a small, integrated marketing team where design, paid, and retention work closely together?" (Highlight collaborative spirit and cross-functional understanding).

• "What does 'allergic to generic e-commerce aesthetics' mean to you, and how do you actively avoid it in your work?" (Assess critical thinking about design trends and brand distinctiveness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly define the problem (brief), your solution (design process, tools used), and the result (impact, learnings).

• Highlight Figma Usage: Explicitly demonstrate your proficiency in Figma, showcasing component usage, prototyping, and complex layout design.

• Emphasize Brand Adherence: Show examples where you meticulously followed brand guidelines, explaining the thought process behind your application of typography, color, and imagery.

• Quantify Impact (if possible): If you have metrics on ad performance, email open/click-through rates, or website conversions related to your designs, present them clearly.

• Be Prepared for Live Edits: While not explicitly stated, be ready for a scenario where they might ask you to make a quick adjustment to a design element or concept on the spot to gauge your responsiveness.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of D2C marketing, a strong command of Figma, and the ability to embody the "brand guardian" role. Candidates must be ready to articulate their design process and its connection to business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link.

• Tailor Your Cover Letter: Clearly articulate why you are a good fit for Mason's Meats, referencing their brand ethos, your D2C experience, and your understanding of their visual identity. Specifically address your "allergic to generic e-commerce aesthetics" stance.

• Curate a Targeted Portfolio: Select 3-5 of your strongest D2C projects, emphasizing those that showcase your Figma skills, brand guardianship, and experience with email and paid social creative. Ensure each project clearly outlines the brief, your process, and any measurable results.

• Optimize Your Resume: Highlight relevant experience with D2C brands, graphic design tools (especially Figma), marketing channels (email, paid social), and any experience in the food/CPG industry. Use keywords from the job description.

• Prepare for a Collaborative Interview: Be ready to discuss your portfolio in detail, articulate your design process, and demonstrate how you would integrate into a small, fast-paced team. Practice responding to potential interview questions about brand adherence and rapid iteration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.