Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Mason's Meats Limited

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-02

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Own and execute day-to-day design output for a premium D2C brand, ensuring all visual assets align with established brand guidelines.

• Develop creative concepts and adapt campaign assets across various marketing channels including paid social, email, website, and organic social media.

• Design precise and on-brand email templates for Klaviyo, covering welcome flows, post-purchase sequences, win-back campaigns, and general sends.

• Produce static, motion, and UGC-overlay ad creatives for Meta, Google, and other platforms, targeting cold, warm, and retargeting audiences.

📝 Enhancement Note: This role is positioned as a hybrid Graphic Designer, indicating a blend of remote work and in-office presence, likely for collaborative sessions and team integration. The emphasis on "taking hands-on ownership" and "raising the standard" suggests a need for a proactive designer who can drive visual quality and consistency.

📈 Primary Responsibilities

• Translate creative briefs and copy into compelling visual concepts and execute them to the highest standard for various marketing initiatives.

• Design and maintain visually consistent email templates within Figma for Klaviyo, ensuring seamless user experience across all email campaigns and automated flows.

• Create high-impact ad creatives for paid social platforms (Meta, Google) in static, motion, and UGC-overlay formats, optimized for different audience segments and campaign objectives.

• Develop engaging and platform-specific assets for organic social media content, ensuring adherence to brand identity while resonating with target audiences.

• Contribute to brand-level creative needs, including packaging iterations, website content updates, and other visual collateral as required by the growing D2C business.

• Proactively identify design gaps and propose creative solutions to enhance brand presence and marketing effectiveness.

• Maintain meticulous organization and naming conventions for all design assets, ensuring timely delivery according to project schedules.

• Collaborate with the broader team to analyze creative and asset performance, leveraging data-driven insights to refine and improve future design outputs.

📝 Enhancement Note: The core responsibilities highlight a strong focus on performance marketing creative and email marketing design, which are critical for D2C growth. The expectation to "proactively identify design gaps" and "use learnings to improve future creative" indicates a need for a designer who is not just an executor but also a strategic contributor to marketing efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and their application in a commercial context is paramount.

Experience: Proven experience working with D2C brands is essential, with a minimum of 2-5 years in a graphic design role focused on digital marketing assets.

Required Skills:

• Graphic Design Expertise: Comprehensive knowledge of design principles, including typography, color theory, layout, and visual hierarchy.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative workflows.

• Email Design: Proven ability to design effective and on-brand email templates and flows for platforms like Klaviyo.

• Paid Social Creative Development: Experience creating compelling ad creatives (static, motion, UGC-overlay) for platforms such as Meta and Google, understanding targeting and retargeting strategies.

• Brand Identity Guardian: Ability to rigorously apply and maintain a defined visual system, including typography, color palettes, and brand components.

• D2C Brand Experience: Demonstrated understanding of the unique design challenges and opportunities within the Direct-to-Consumer e-commerce space.

• Creative Concepting: Strong ability to translate briefs into creative ideas and execute them visually.

• Digital Asset Management: Skill in organizing, naming, and delivering design assets efficiently and on schedule.

Preferred Skills:

• Motion Design/After Effects: Experience creating animated graphics for ads and social media content.

• Food/Premium FMCG/CPG Brand Experience: Familiarity with design aesthetics and considerations within these specific industries.

• Photography/Art Direction: Experience in visual storytelling through photography or guiding photo shoots.

• Shopify Design: Understanding of Shopify's design capabilities for landing pages and website sections.

• Klaviyo Expertise: Deeper knowledge of Klaviyo's design and automation capabilities.

📝 Enhancement Note: The emphasis on "precision" and being a "brand guardian" rather than a "re-interpreter" suggests that candidates who can strictly adhere to existing brand guidelines will be highly valued. The explicit mention of "allergic to generic e-commerce aesthetics" means candidates should showcase work that demonstrates unique visual flair and a departure from default templates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• D2C Campaign Showcase: Include examples of end-to-end campaign creative, demonstrating adaptation across paid social, email, and website channels. Highlight the strategic thinking behind each asset.

• Figma-Based Email Templates: Present meticulously designed email templates and flow examples created in Figma, showcasing precision in layout, typography, and responsiveness.

• Performance-Oriented Ad Creatives: Feature a selection of paid social ad creatives (static, motion) designed for different audience segments (cold, warm, retargeting), with notes on the creative strategy and intended impact.

• Brand System Application: Demonstrate a clear understanding of applying a visual identity system consistently across diverse assets, showcasing your ability to act as a brand guardian.

• Non-Generic E-commerce Design: Include examples of website elements or landing pages that break away from standard templates, illustrating creativity and unique visual solutions.

Process Documentation:

• Brief-to-Execution Workflow: Illustrate your process for receiving a brief, developing creative concepts, and executing final designs, emphasizing efficiency and attention to detail.

• Iteration and Feedback Integration: Showcase how you incorporate feedback from stakeholders (e.g., founders) into your design process, demonstrating a fast iteration cycle.

• Asset Organization and Delivery: Provide insight into your system for naming, organizing, and delivering design assets, ensuring clarity and adherence to schedules.

• Performance-Informed Design: If possible, include examples where design decisions were influenced by performance data, demonstrating a data-driven approach to creative development.

📝 Enhancement Note: The portfolio requirement is critical, with specific instructions to include a cover letter and portfolio. The emphasis on "not reliant on AI-generated imagery as a default" means candidates should focus on their original creative work and only include AI-generated content if it was approved and served a specific, strategic purpose.

💵 Compensation & Benefits

Salary Range: Given the experience level (2-5 years), hybrid work arrangement in London, and the D2C industry context, a competitive salary range is estimated between £35,000 - £50,000 per annum. This range is benchmarked against similar graphic design roles in London focusing on digital marketing and e-commerce, considering the company's premium positioning.

Benefits:

• Competitive Salary: A salary commensurate with experience and skills.

• Performance-Related Bonus: Opportunity to earn bonuses based on individual and company performance.

• Growth Opportunity: Significant potential to grow with Mason's Meats as the company scales, particularly in new markets like the USA.

• Dynamic Work Environment: Be part of a small, agile team where contributions are highly valued and recognized.

• Impactful Role: Work on a mission-driven brand focused on real food and traditional craftsmanship.

Working Hours: The role is full-time, with an estimated 40 hours per week. The hybrid nature allows for flexibility, with specific in-office days likely determined by team collaboration needs.

📝 Enhancement Note: The salary estimate is based on typical UK market rates for a Graphic Designer with 2-5 years of experience in a D2C or e-commerce environment, particularly in London. The inclusion of a performance bonus and growth opportunities indicates a strong potential for career advancement within the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Premium Meat Snacks/Jerky)

Company Size: Small, growing team (likely under 50 employees, given the description of a "small team where design, brand, paid and retention all sit in the same room"). This size fosters a close-knit environment with direct access to founders.

Founded: The company's founding is not explicitly stated, but it has established operations in the UK, EU, Middle East, and is actively expanding into the USA with a new production facility in Austin, Texas. This indicates a company with a proven product and a strong growth trajectory.

Team Structure:

• Integrated Marketing Pod: Design, brand, paid media, and retention marketing functions operate within a single, collaborative room, suggesting close alignment and rapid communication.

• Founder Oversight: Founders are directly involved in reviewing all email campaigns and creative output, indicating a hands-on leadership style and a need for designers who can respond quickly to direct feedback.

• Collaborative Environment: The role is explicitly described as collaborative, not solo. The designer will work alongside existing team members contributing to design, sharing knowledge, and improving collective output.

Methodology:

• Data-Driven Creative: The team uses performance data to inform and improve creative assets, emphasizing a results-oriented approach to design.

• Agile Execution: The need for fast iteration and direct feedback points to an agile workflow, where designs are produced, reviewed, and refined quickly.

• Brand Rigor: A strong emphasis is placed on maintaining a consistent and high-quality brand visual system.

Company Website: https://www.masonsmeats.com/ (Derived from domain_derived)

📝 Enhancement Note: The company culture appears to be fast-paced, entrepreneurial, and founder-led, with a strong emphasis on brand integrity and performance. The small team size means significant impact and visibility for the designer.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, suitable for someone with 2-5 years of experience. It's a "hands-on ownership" role, implying a degree of autonomy and responsibility for day-to-day design execution rather than strategic brand direction at a high level.

Reporting Structure: The Graphic Designer will work within a small, integrated team. While the exact reporting manager isn't specified, it's likely a Marketing Lead, Brand Manager, or a Founder, given the direct founder review process.

Operations Impact: The Graphic Designer's work will directly impact Mason's Meats' D2C sales performance by creating compelling visual assets for customer acquisition (paid social) and retention (email flows, website). High-quality, on-brand creative is crucial for a premium D2C brand aiming for market expansion.

Growth Opportunities:

• Specialization: Develop deep expertise in D2C marketing creative, email design, and performance-driven ad creative.

• Brand Stewardship: Grow into a senior designer role or potentially a Brand Design Lead position as the company scales its marketing efforts.

• Cross-Functional Learning: Gain exposure to paid media, retention marketing, and e-commerce operations within a fast-growing company.

• International Exposure: Contribute to designs for global markets (USA, EU, Middle East), expanding design experience.

📝 Enhancement Note: The "incredible opportunity to grow with Mason's Meats as we scale" suggests that this role could evolve significantly. The company's expansion into the USA and the establishment of a new production facility present unique opportunities for a designer to contribute to new market launches and brand development.

🌐 Work Environment

Office Type: Hybrid work arrangement, with a significant portion of the work conducted remotely. The "small team where design, brand, paid and retention all sit in the same room" implies a shared office space for in-office days, fostering collaboration.

Office Location(s): London, England, United Kingdom. Specific office address is not provided, but it's within London.

Workspace Context:

• Collaborative Hub: In-office days are likely designed for team collaboration, brainstorming, and direct interaction with founders and colleagues from marketing functions.

• Tooling: Access to necessary design software, with a strong preference for Figma. The company uses Klaviyo for email marketing and Shopify for its e-commerce platform.

• Team Integration: Working "alongside people who already contribute to design output" means the environment is geared towards shared learning and collective improvement of creative assets.

Work Schedule: Full-time (approximately 40 hours per week). The hybrid model offers flexibility, allowing for remote work on certain days, which can be beneficial for focused design tasks.

📝 Enhancement Note: The hybrid nature combined with a collaborative office presence is designed to balance individual focus time with team synergy. Candidates should be comfortable with both remote work and regular in-office collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, specifically looking for a cover letter and a portfolio that meets the stated requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing their creative process, design choices, and how they've achieved results for D2C brands. Expect questions about their approach to brand consistency, precision, and adapting creative for different platforms.

• Creative Challenge/Task: A practical design exercise may be given, possibly involving adapting a brief for a specific channel (e.g., email or paid social) or iterating on an existing asset. This will assess their Figma skills, creative thinking, and ability to apply brand guidelines.

• Team/Founder Interview: Discussion about cultural fit, collaboration style, and understanding of the Mason's Meats brand and mission. This is where they'll assess your "allergic to generic e-commerce aesthetics" mindset and your ability to be a "brand guardian."

Portfolio Review Tips:

• Highlight D2C Success: Showcase projects that demonstrate tangible results for D2C brands, focusing on customer acquisition, engagement, or conversion.

• Emphasize Precision and Brand Adherence: Clearly illustrate your attention to detail in typography, spacing, and color application, and how you consistently applied brand guidelines.

• Demonstrate Workflow: Use case studies to walk through your process from brief to final execution, including any iterations or feedback incorporated.

• Showcase Figma Mastery: Ensure your Figma work is well-organized and clearly presented, highlighting any complex components or interactive elements you've built.

• Avoid Generic Work: Select projects that exemplify your unique style and ability to create distinctive, non-generic e-commerce visuals.

Challenge Preparation:

• Understand the Brand: Thoroughly research Mason's Meats, its product, mission, target audience, and current marketing efforts.

• Practice Figma: Be ready to demonstrate your proficiency in Figma, including creating layouts, components, and potentially simple animations.

• Prepare for Brand Application: Anticipate tasks that require you to apply the Mason's Meats brand identity to new concepts or existing assets.

• Articulate Your "Why": Be prepared to explain the strategic thinking behind your design choices and how they align with business objectives.

📝 Enhancement Note: The explicit requirement for a cover letter and portfolio, along with the emphasis on "fast to iterate" and direct founder feedback, suggests a streamlined but rigorous evaluation process. Candidates should be prepared to defend their design decisions and demonstrate a strong understanding of performance marketing creative.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The preferred and primary design tool for all creative output, including email templates, ad creatives, and website elements. Proficiency is essential.

• Adobe Creative Suite (e.g., Photoshop, Illustrator): While Figma is preferred, familiarity with other industry-standard design tools may be beneficial for specific tasks or legacy assets.

Analytics & Reporting:

• Klaviyo: Used for email marketing automation and campaign sends. The designer will be responsible for creating templates and assets within this platform.

• Meta Ads Manager/Google Ads: Understanding of the creative requirements and best practices for these advertising platforms is crucial for producing effective ad creatives.

CRM & Automation:

• Shopify: The e-commerce platform used by Mason's Meats. Designers will likely create landing pages, sections, and other website content within or for Shopify.

• UGC-Overlay Formats: Experience with tools or techniques for integrating User-Generated Content (UGC) into ad creatives.

📝 Enhancement Note: The core technology stack is clearly defined: Figma for design, Klaviyo for email, and Shopify for the e-commerce platform. Proficiency in these tools, especially Figma, is non-negotiable. The mention of "motion design / After Effects" as a "nice to have" indicates that while not mandatory, it's a valuable skill that could differentiate candidates.

👥 Team Culture & Values

Operations Values:

• Precision: A meticulous approach to every detail in design, ensuring consistency and quality.

• Brand Guardianship: Upholding and rigorously applying the established Mason's Meats visual identity without deviation.

• Performance-Driven: Creating designs that are not only aesthetically pleasing but also effective in driving marketing objectives and business results.

• Collaboration: Working harmoniously with team members, sharing knowledge, and contributing to collective success.

• Anti-Generic Aesthetics: A commitment to creating unique, distinctive visuals that stand out from standard e-commerce designs.

• Agility & Iteration: Embracing a fast-paced environment where feedback is provided directly and acted upon quickly.

Collaboration Style:

• Integrated Teamwork: Working closely with marketing colleagues in a shared space, fostering open communication and cross-functional understanding.

• Knowledge Sharing: Actively supporting and sharing insights with other team members who contribute to design output, aiming to elevate the entire team's work.

• Constructive Feedback Loop: Engaging in a process where feedback is direct, frequent, and used for rapid improvement of creative assets.

📝 Enhancement Note: The company values align with a high-performing, brand-conscious, and collaborative team. The emphasis on "not reinterpreting" the brand identity suggests a culture that values discipline and execution within defined parameters, while still encouraging creative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Rigor: Consistently applying a strict visual identity across diverse marketing channels and formats without reinterpretation.

• Balancing Speed and Quality: Delivering high-quality, precise designs quickly in response to frequent and direct founder feedback.

• Avoiding Generic Design: Continuously creating fresh, distinctive visuals for a D2C brand in a competitive e-commerce landscape.

• Cross-Functional Collaboration: Effectively working within a small, integrated team where design is closely intertwined with marketing strategy and execution.

• Global Expansion Creative: Adapting and creating assets for new markets like the USA, understanding potential cultural nuances while maintaining brand consistency.

Learning & Development Opportunities:

• D2C Marketing Mastery: Deepen understanding of performance marketing creative, email automation, and e-commerce design strategies.

• Brand Growth Experience: Contribute to the visual identity and marketing assets of a rapidly scaling D2C brand with international ambitions.

• Cross-Disciplinary Skills: Gain insights and potentially skills in paid media strategy, retention marketing, and e-commerce operations.

• Leadership Potential: Opportunity to grow into a more senior design role as the company expands its marketing and creative functions.

📝 Enhancement Note: The challenges are framed as opportunities for growth. For instance, the challenge of "maintaining brand rigor" directly ties into developing skills in brand stewardship and execution, which are valuable in any design career.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from inception to final delivery, focusing on how you ensure precision and brand consistency." (Focus on your workflow, brief interpretation, and brand guardianship.)

• "How do you approach adapting a single campaign concept across multiple channels like paid social, email, and organic social? Provide an example." (Demonstrate your understanding of channel-specific creative and campaign adaptation.)

• "Imagine you've received feedback from a founder that your design is 'too generic.' How would you respond and what steps would you take to revise the creative while staying true to the brand?" (Showcase your ability to receive feedback, iterate, and create distinctive visuals.) Company & Culture Questions:

• "Why are you drawn to Mason's Meats and our mission of 'real food, no nonsense'?" (Connect your personal values or interests to the company's ethos.)

• "How do you see yourself fitting into a small, integrated marketing team where design, brand, paid, and retention all work closely together?" (Highlight your collaborative spirit and ability to work cross-functionally.)

• "How do you prioritize your workload when faced with multiple urgent design requests from different team members or founders?" (Demonstrate your organizational skills and ability to manage competing priorities.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, articulate the objective, your role, the creative process, the challenges faced, and the results achieved.

• Highlight Precision and Brand Adherence: Specifically point out elements in your designs that demonstrate your attention to detail and strict application of brand guidelines.

• Showcase Figma Skills: Be prepared to navigate your Figma files to show component usage, prototyping, and organizational structure.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased CTR, conversion rates, engagement).

• Be Prepared for "Why": For every design decision, be ready to explain the strategic rationale behind it.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and strategic thinking. Be ready to defend your design choices and demonstrate a deep understanding of D2C marketing and brand consistency.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable link.

• Craft a compelling cover letter that specifically addresses why you are a good fit for Mason's Meats, highlighting your passion for their brand and mission, and how your skills align with the role's emphasis on precision and brand guardianship.

• Curate your portfolio meticulously, ensuring it showcases your strongest D2C campaign work, Figma proficiency, and examples of precise, non-generic design. Prioritize projects that demonstrate your ability to act as a brand guardian.

• Prepare to present your portfolio with clear narratives for each project, focusing on the strategic rationale, creative process, and any quantifiable results. Practice explaining your design choices and how you applied brand guidelines.

• Thoroughly research Mason's Meats, understanding their product, market position, and current marketing efforts. Be prepared to discuss how your design philosophy aligns with their "real food, no nonsense" ethos and their expansion plans.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.