Digital Content Specialist Graphic Designer

📍 Job Overview

Job Title: Digital Content Specialist Graphic Designer

Company: The Hibbert Group

Location: Trenton, NJ, US

Job Type: Full-time Regular

Category: Digital Content & Design Operations

Date Posted: April 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is centered on the creative execution and technical implementation of digital content, bridging the gap between design and development to drive engagement and revenue.

• Responsibilities include crafting visually compelling digital assets, implementing user interfaces with front-end technologies, and ensuring adherence to brand guidelines for all digital communications.

• The position requires a strong understanding of user experience (UX) principles and the ability to translate business objectives into effective, revenue-generating online content.

• This role is crucial for maintaining brand consistency across various digital platforms and contributing to the overall visual strategy of the organization's online presence.

📝 Enhancement Note: While the job title is "Digital Content Specialist Graphic Designer," the responsibilities heavily lean into UI/UX design and front-end implementation (HTML, CSS). This suggests a hybrid role that requires both creative design skills and technical execution capabilities, often found in operations-adjacent design roles focused on digital product delivery. The emphasis on "revenue generating pages" and "site architecture, user interface and navigation" firmly places this within a GTM or Digital Operations context.

📈 Primary Responsibilities

• Develop outstanding visual designs, integrating typography, color theory, and logo/icon design, with a keen eye for usability and web best practices.

• Design HTML prototypes, visual interfaces, and interactions for web-based applications, ensuring a seamless user experience.

• Implement user interface designs using core front-end technologies such as HTML, XHTML, and CSS.

• Create and design effective email blasts, ensuring brand consistency and optimal engagement.

• Translate complex business concepts and specifications into compelling, revenue-generating web pages and digital content.

• Visually integrate and enhance site architecture, user interface, and navigation to improve user flow and accessibility.

• Collaborate closely with application development staff to produce consistently creative and technically sound solutions.

• Manage and track projects, ensuring timely delivery within agreed-upon schedules and deadlines, a critical aspect of operations execution.

• Maintain a strong commitment to quality, adhering to all relevant standards, including ISO 9001, to ensure operational excellence.

• Comply with all company safety policies and report any safety issues promptly, demonstrating operational awareness.

• Uphold company values (Hibbert ACT) through consistent professional behavior and sound judgment.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and technical implementation, with a strong operational focus on project management, quality adherence (ISO 9001), and adherence to brand standards. The mention of "revenue generating pages" and "site architecture" points to a role that directly impacts Go-To-Market (GTM) success.

🎓 Skills & Qualifications

Education:

Experience:

• Prior experience in an advertising agency or an in-house art department is preferred.

• Experience in front-end development, UI design, and DOM CSS2 is required.

Required Skills:

• Proficiency in Adobe Creative Suite: Illustrator CS3, Photoshop CS3, InDesign CS3.

• Mastery of HTML, XHTML, and CSS for front-end implementation.

• Strong understanding of UI design principles and interactive user flow.

• Ability to incorporate typography, color theory, and logo/icon design effectively.

• Experience in designing and building email blasts.

• Understanding of web usability issues and best practices.

• Ability to present creative ideas confidently to clients and colleagues.

• Team player with a strong aptitude for quickly learning and implementing new concepts.

Preferred Skills:

• Experience with Quark 7 and PageFlex.

• Familiarity with LAMP/PHP.

• Knowledge of DHTML, XML, and AJAX.

• Understanding of print production processes is helpful.

📝 Enhancement Note: The required skills emphasize a blend of creative software proficiency (Adobe Suite) and technical front-end web development skills (HTML, CSS). The preference for agency experience suggests a fast-paced, client-focused environment, common in GTM operations. The mention of ISO 9001 indicates a need for process adherence, a key operational competency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects, including web interfaces, prototypes, and email campaigns.

• Demonstrate proficiency in translating brand guidelines into visually consistent digital assets.

• Include examples of HTML/CSS implementation for web interfaces, highlighting your front-end capabilities.

• Present projects that clearly articulate the user flow and interaction design elements.

Process Documentation:

• Examples of how you manage design projects from concept to completion, including timeline adherence and stakeholder communication.

• Documentation of your workflow for creating and implementing web pages and email blasts.

• Case studies demonstrating how your designs contributed to specific business objectives or revenue generation.

• Evidence of collaboration with development teams to ensure successful implementation of designs.

📝 Enhancement Note: A strong portfolio is essential for this role, demonstrating not only creative design skills but also technical execution and an understanding of operational processes like project management and collaboration. The emphasis on "revenue generating pages" and "user flow" implies a need to showcase how design impacts business outcomes.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Full-time employment benefits package (specifics not detailed but generally include health, dental, vision insurance).

• Opportunities for professional development and skill enhancement in design and web technologies.

• Potential for exposure to diverse projects across various clients or internal initiatives.

• Adherence to ISO 9001 standards suggests a structured work environment with a focus on quality and process improvement.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for occasional overtime to meet project deadlines.

📝 Enhancement Note: The salary range of up to $70,000 USD for a mid-level role in Trenton, NJ, is competitive. The mention of ISO 9001 suggests a focus on quality and process, which can translate into a more structured and predictable work environment, beneficial for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Hibbert Group operates within a broad spectrum, with potential ties to services, technology, or business solutions, as indicated by the ADP platform usage and the need for digital content and design expertise. The mention of ISO 9001 compliance suggests a commitment to quality management systems, which is common in regulated industries or companies focused on operational excellence.

Company Size: Information on company size is not explicitly provided, but the use of a large HR platform like ADP suggests it's likely a medium to large enterprise. This implies a structured organizational hierarchy and established operational processes.

Founded: The founding date is not provided, but the company's engagement with modern digital content and design roles suggests it's an established entity that has adapted to digital transformation.

Team Structure:

• The role likely sits within a marketing, creative, or digital operations department.

• Collaboration with application development staff is explicitly mentioned, indicating a cross-functional team structure.

Methodology:

• Emphasis on adhering to brand standards and client brand standards, indicating a focus on brand governance.

• Commitment to quality and ISO 9001 standards points to a process-driven approach to delivering digital assets.

• Translation of "business concepts and specifications into compelling revenue generating pages" highlights a results-oriented methodology focused on business impact.

Company Website: https://www.hibbert.com/ (Inferred from domain_derived)

📝 Enhancement Note: The ISO 9001 mention is a significant indicator of a process-oriented culture, which is highly relevant for operations roles. The need to translate business concepts into "revenue generating pages" links this creative role directly to GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It's a specialist role that combines creative design with technical front-end implementation, serving as a crucial link in the digital content and product delivery pipeline.

Reporting Structure: The role reports to management, with explicit mention of working with application development staff. This suggests a collaborative environment where direction comes from management, and execution involves close teamwork with technical teams.

Operations Impact: The specialist directly impacts revenue by creating "revenue generating pages" and enhancing site architecture and user navigation. Their work is foundational to the user experience and conversion rates of digital platforms, making it vital for GTM success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UI/UX design, front-end development (HTML, CSS, potentially JavaScript/AJAX), and digital content strategy.

• Project Leadership: Potentially lead design aspects of specific web projects or campaigns, managing timelines and deliverables.

• Cross-functional Advancement: Transition into roles with broader digital operations, marketing technology, or product management responsibilities, leveraging the blend of creative and technical skills.

• Client-Facing Roles: Develop skills in client interaction and presentation, potentially moving into client management or account executive roles within a creative agency context.

📝 Enhancement Note: The hybrid nature of this role (design + front-end) offers a unique growth path. Professionals can specialize further in either design or development, or leverage the combination for roles in digital operations, product management, or GTM strategy where understanding both creative execution and technical implementation is key.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment.

Office Location(s): Trenton, NJ. This location likely offers access to a talent pool within the greater Philadelphia-New Jersey metropolitan area.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with application development staff, suggesting an open or team-oriented workspace designed for interaction.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and front-end development tools is implied. The mention of ISO 9001 suggests a structured approach to how tools and processes are managed.

• Team Interaction: Opportunities to present creative ideas to colleagues and clients indicate a dynamic team where feedback and discussion are encouraged.

Work Schedule: Standard full-time hours, likely Monday to Friday, with an expectation to manage project deadlines effectively. The on-site nature means a predictable daily routine within the office setting.

📝 Enhancement Note: The on-site requirement means candidates should be prepared for a traditional office setting. The collaborative aspect suggests a workplace that values teamwork and direct communication, which can be beneficial for operations professionals who rely on seamless information flow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess creative and technical skills against requirements.

• Portfolio Presentation: A key part of the process will involve presenting a portfolio, showcasing design work, HTML/CSS implementation, and understanding of user flow and brand adherence. Be ready to discuss your design process and the impact of your work.

• Technical/Creative Assessment: May include a design challenge or a discussion on front-end implementation details to gauge practical skills.

• Behavioral/Cultural Fit Interview: Questions assessing teamwork, communication, problem-solving, and adherence to company values (Hibbert ACT) and operational standards (ISO 9001).

• Manager/Team Interviews: Discussions with hiring managers and potential team members (developers) to assess collaboration potential and fit.

Portfolio Review Tips:

• Showcase Versatility: Include a mix of web design, UI prototypes, and email campaign examples.

• Highlight Technical Skills: Clearly demonstrate your HTML/CSS implementation capabilities. If possible, provide links to live examples or well-documented code snippets.

• Explain Your Process: For each project, articulate the problem, your approach, the tools used, your role, and the outcome, especially focusing on how it generated revenue or improved user experience.

• Emphasize Brand Adherence: Show how you successfully worked within brand guidelines.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, engagement metrics).

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a mock-up for a specific scenario or refining an existing design.

• Practice articulating your design decisions and their rationale, focusing on usability and business objectives.

• Understand how to integrate design with technical constraints and development workflows.

📝 Enhancement Note: The portfolio is critical. For this role, it must demonstrate both creative design excellence and technical proficiency in HTML/CSS. Candidates should be ready to discuss their process, how they ensure quality (ISO 9001 alignment), and how their work contributes to revenue generation.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Illustrator CS3, Adobe Photoshop CS3, Adobe InDesign CS3, Quark 7 (preferred), PageFlex (preferred).

• Prototyping/Wireframing: Tools for creating HTML prototypes, visual interfaces, and interaction designs.

• Email Marketing Platforms: Experience with building and designing email blasts.

Analytics & Reporting:

CRM & Automation:

Front-End Technologies:

• Core: HTML, XHTML, CSS2.

• Advanced (Plus): LAMP/PHP, DHTML, XML, AJAX.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a baseline requirement. Strong front-end skills in HTML and CSS are also essential. The preferred skills (LAMP/PHP, AJAX) suggest opportunities for growth into more complex web development or integration roles within operations.

👥 Team Culture & Values

Operations Values:

• Quality Focus: Demonstrated through adherence to ISO 9001 standards, ensuring all digital assets are produced to a high standard.

• Client-Centricity: Emphasis on designing within client brand standards and translating business concepts for revenue generation, indicating a focus on client success and business outcomes.

• Collaboration: A strong need to work with application development staff, highlighting a team-oriented approach and the importance of interdepartmental synergy.

• Efficiency & Timeliness: Keeping projects on track within agreed schedules and deadlines is a core operational expectation.

• Continuous Improvement: The mention of "Hibbert ACT values" (specifics not provided) suggests a framework for professional conduct and potentially a culture of ongoing improvement.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with application development teams are essential for successful implementation of designs.

• Feedback Loops: Comfortable presenting creative ideas to clients and colleagues implies an environment where feedback is shared and incorporated.

• Process Adherence: Working within established brand guidelines and quality standards (ISO 9001) indicates a structured collaboration style.

📝 Enhancement Note: The emphasis on quality (ISO 9001), client focus, and collaboration with development teams are key cultural indicators for operations professionals. This role requires someone who can work effectively within defined processes while still bringing creative solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Technical Constraints: Effectively translating creative visions into functional HTML/CSS within client brand standards and technical limitations.

• Meeting Tight Deadlines: Managing multiple projects simultaneously and ensuring timely delivery in a fast-paced environment.

• Staying Current with Technology: Keeping up-to-date with evolving web design trends, front-end technologies (e.g., AJAX, newer CSS features), and design software updates.

• Translating Business Needs into Design: Accurately interpreting business objectives and user needs to create effective, revenue-generating digital content.

Learning & Development Opportunities:

• Advanced Design Software Skills: Deepening expertise in newer versions of Adobe Creative Suite or exploring other design tools.

• Front-End Development Proficiency: Expanding knowledge in JavaScript, AJAX, and potentially other scripting languages to enhance web interactivity.

• UI/UX Specialization: Pursuing certifications or advanced training in User Interface and User Experience design principles.

• Digital Operations Integration: Understanding how design fits into broader digital marketing and GTM operations, including analytics and campaign management.

• Print Production Knowledge: Developing a stronger understanding of print processes if that becomes a relevant area for the company.

📝 Enhancement Note: The challenges are typical for a hybrid design/development role, requiring continuous learning and adaptability. The growth opportunities are substantial, allowing for specialization in highly in-demand areas of digital operations and GTM.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with strict brand guidelines. How did you ensure both were met?" (Focus on process, compromise, and outcome.)

• "Walk us through a project where your design directly contributed to revenue generation. What were the key elements and metrics?" (Prepare a case study from your portfolio.)

• "How do you approach translating complex business requirements into user-friendly web interfaces?" (Discuss your design process, user empathy, and problem-solving.)

Company & Culture Questions:

• "How do you ensure quality in your design work, especially concerning standards like ISO 9001?" (Connect your practices to quality management.)

• "What does 'revenue generating pages' mean to you, and how do you design with that goal in mind?" (Show understanding of business impact.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly explain the objective, your role, the process, the tools used, the challenges faced, and the results achieved (especially revenue impact or user engagement improvements).

• Highlight Technical Execution: Be ready to discuss your HTML/CSS implementation, front-end techniques, and any advanced features you incorporated.

• Showcase Brand Adherence: Point out specific examples of how you worked within brand guidelines.

• Be Ready for Questions: Anticipate questions about your design choices, technical decisions, and problem-solving approaches.

• Interactive Elements: If possible, include interactive elements or live demos of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative vision, technical execution, operational awareness (quality, deadlines), and a clear understanding of how design impacts business revenue. The portfolio is your primary tool for illustrating these capabilities.

📌 Application Steps

To apply for this Digital Content Specialist Graphic Designer position:

• Submit your application through the provided ADP portal link.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your graphic design, UI/UX, HTML/CSS implementation, and email design skills. Ensure these projects highlight your ability to create "revenue generating pages" and adhere to brand standards.

• Tailor Your Resume: Update your resume to emphasize your proficiency with Adobe Creative Suite, HTML, CSS, and any experience with print production, agency work, or ISO 9001 standards. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, explaining your process, your technical contributions, and the business impact of your work. Be ready to discuss how you manage projects and collaborate with development teams.

• Research The Hibbert Group: Understand their services, client base, and any publicly available design or web presence to tailor your application and interview responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.