Digital Content Designer (The Collective)

📍 Job Overview

Job Title: Digital Content Designer (The Collective)

Company: Wasserman

Location: Raleigh, NC, United States

Job Type: FULL_TIME

Category: Creative Design / Content Operations

Date Posted: April 22, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for translating complex research and data into visually compelling digital content that supports The Collective's initiatives within the sports, music, and entertainment industries.

• The position requires a strong ability to maintain and evolve brand identity across all digital touchpoints, ensuring consistency and visual appeal for The Collective's platforms.

• Collaboration with cross-functional teams, including social, marketing, and talent, is a key aspect, focusing on aligning creative output with strategic business goals.

• The role demands proficiency in Adobe Creative Suite and motion design tools to execute a range of assets, from social graphics and infographics to short-form video content.

📝 Enhancement Note: This role, while titled "Digital Content Designer," has significant operational components related to content strategy execution, brand consistency management, and cross-functional workflow coordination, characteristic of a content operations function within a larger marketing and GTM framework. The emphasis on translating research into digestible assets and managing multiple projects highlights operational efficiency and process management.

📈 Primary Responsibilities

• Design and execute high-quality, on-brand digital creative assets for social media, digital platforms, and marketing collateral, ensuring alignment with The Collective's visual identity.

• Develop visually engaging infographics, reports, and social posts that effectively communicate complex research, data, and insights into easily digestible formats for diverse audiences.

• Support motion design and short-form video editing tasks to enhance storytelling and engagement across various digital channels.

• Collaborate closely with social, marketing, and talent teams to understand strategic objectives and translate them into compelling visual narratives that elevate The Collective's brand presence.

• Maintain and evolve The Collective's visual identity system, creating templates and guidelines to ensure brand consistency across all touchpoints and platforms.

• Manage multiple design projects simultaneously within a fast-paced environment, utilizing project management tools like Asana to track progress, meet deadlines, and maintain clear communication.

• Continuously research and integrate emerging design trends, tools, and cultural moments relevant to the sports, music, and entertainment industries to keep creative output fresh and impactful.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational process management, focusing on efficient content production, brand governance, and cross-team collaboration to achieve strategic marketing and communication goals.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a related field.

Experience: 2+ years of experience in graphic design, with a preference for candidates with experience in an agency, brand, or sports/entertainment environment.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in visual design principles, including typography, layout, color theory, and visual storytelling.

• Adobe Creative Suite Mastery: Advanced proficiency in Photoshop, Illustrator, and InDesign for creating and editing a wide range of digital assets.

• Social Media Design Expertise: Proven ability to design engaging content tailored for various social platforms (Instagram, TikTok, etc.), understanding platform-specific best practices.

• Data Visualization & Infographic Design: Capability to translate complex data, research, and insights into clear, compelling, and easy-to-understand visual graphics and infographics.

• Brand Identity Management: Strong understanding of maintaining and evolving visual identity systems to ensure brand consistency across all creative outputs.

• Project Management Fundamentals: Experience managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced environment, ideally with familiarity with tools like Asana.

Preferred Skills:

• Motion Design & Video Editing: Familiarity and experience with motion design tools such as After Effects and video editing software like Premiere Pro for creating dynamic content.

• Digital Marketing Acumen: Understanding of digital marketing strategies and how design contributes to campaign success and audience engagement.

• Industry Awareness: Awareness of current cultural trends and developments within the sports, music, and entertainment industries.

• Collaborative Tools Proficiency: Experience with Google Suite, Keynote, Slack, and Box for communication and file sharing.

📝 Enhancement Note: The required skills highlight a need for both strong creative execution capabilities and an understanding of operational efficiency in content production and brand management, aligning with the broader GTM and content operations function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects, with a strong emphasis on social media graphics, infographics, and digital marketing collateral.

• Include examples that demonstrate the ability to translate research, data, and complex information into clear, visually appealing, and digestible content.

• Highlight projects that reflect an understanding of brand identity and consistency, showcasing how you've maintained or evolved a brand's visual language.

Process Documentation:

• Be prepared to discuss your design process, from initial concept and research interpretation to final execution and stakeholder feedback integration.

• Articulate how you approach maintaining brand consistency and developing visual systems or templates for recurring content needs.

• Demonstrate an understanding of how design processes integrate with broader marketing and communication workflows, including collaboration with social and talent teams.

• Discuss your experience with project management tools and how you organize and track multiple design projects to ensure timely delivery.

📝 Enhancement Note: A strong portfolio is critical for this role, not just for creative output but also for demonstrating the candidate's ability to manage design processes efficiently, translate complex information, and maintain brand integrity, all key aspects of content operations.

💵 Compensation & Benefits

Salary Range: $61,000 - $82,000 per year. This range is based on the provided information and industry benchmarks for a Digital Content Designer with 2-5 years of experience in a major metropolitan area like Raleigh, NC. Actual compensation will depend on factors such as specific skills, experience, education, and the company's internal compensation structure.

Benefits:

• Bonus Potential: Opportunity for bonuses, depending on role applicability.

• Comprehensive Health Coverage: Likely includes medical, dental, and vision insurance plans.

• Retirement Savings Plan: Potential for a 401(k) or similar retirement savings plan with company matching.

• Paid Time Off: Includes vacation days, sick leave, and holidays.

• Professional Development: Opportunities for continuous learning, trend exploration, and skill enhancement.

Working Hours: 40 hours per week. The role may require flexibility for non-traditional hours to meet project deadlines and anticipate challenges, common in fast-paced agency or sports/entertainment environments.

📝 Enhancement Note: The salary range is informed by the provided data and standard compensation practices for similar roles in the US. Benefits are inferred based on typical offerings for full-time positions at established companies in the sports and entertainment sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports, Music, and Entertainment Marketing & Talent Representation. Wasserman operates globally, connecting talent, brands, and properties.

Company Size: Large (typically 1,000+ employees globally, based on Wasserman's known presence). This implies a structured environment with established processes and opportunities for cross-functional collaboration.

Founded: Wasserman was founded in 2002. This provides a history of growth and adaptation within the evolving sports and entertainment landscape.

Team Structure:

• The role is part of "The Collective," a women's advisory practice within Wasserman, suggesting a specialized, potentially smaller, but highly focused team.

• This team likely collaborates closely with broader Wasserman departments such as Social Media, Marketing, Talent Management, and Research.

Methodology:

• Data-Driven Storytelling: A key operational method involves translating research and data into compelling visual narratives.

• Brand Consistency Enforcement: Establishing and maintaining visual systems and templates ensures a cohesive brand experience across all platforms.

• Agile Content Production: The fast-paced environment necessitates efficient workflows for rapid content creation and deployment, often managed through project management tools.

• Cross-Functional Synergy: Close collaboration between creative, marketing, social, and talent teams is essential for aligned GTM strategies.

Company Website: https://www.teamwass.com/

📝 Enhancement Note: The company context emphasizes a dynamic, global organization with a specific focus on specialized practices like "The Collective." This suggests a culture that values both established professionalism and agile, trend-aware creative execution, with a strong operational backbone for content delivery.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level designer (2-5 years experience). It serves as a critical execution point within the content operations of The Collective, translating strategic briefs into tangible creative assets. The focus is on skilled execution and adherence to brand and strategic guidelines.

Reporting Structure: The Digital Content Designer will likely report to a Design Lead, Creative Director, or a Marketing Manager within The Collective or a related Wasserman department. This manager will provide strategic direction, feedback, and oversee project assignments.

Operations Impact: The Designer's work directly impacts The Collective's ability to communicate its value proposition, research findings, and thought leadership. High-quality visual content enhances brand perception, drives engagement on social and digital channels, and supports marketing initiatives, all of which are critical to the practice's success and influence.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, video editing, or advanced data visualization techniques.

• Creative Leadership: Progress to a Senior Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Departmental Exposure: Gain experience in other areas of marketing or GTM operations by collaborating on diverse projects across Wasserman's broader client base or practices.

• Brand Strategy Involvement: Contribute to the evolution of The Collective's visual identity and brand guidelines as the practice grows.

📝 Enhancement Note: The growth path emphasizes deepening design craft while also offering opportunities to engage with broader strategic and operational aspects of content marketing and brand management within a large, dynamic organization.

🌐 Work Environment

Office Type: The role is listed as "On-site" with a "TELECOMMUTE" location type, indicating a primary expectation to work from the Raleigh, NC office. This suggests a traditional office environment designed for in-person collaboration.

Office Location(s): Raleigh, NC, United States. This location provides access to a vibrant business community and talent pool.

Workspace Context:

• Collaborative Hub: The office environment likely fosters collaboration, with shared workspaces and meeting areas conducive to team brainstorming and feedback sessions with social, marketing, and talent teams.

• Technology Access: Expected access to industry-standard design software, hardware, and potentially digital asset management systems.

• Team Interaction: Opportunities for regular face-to-face interaction with colleagues, facilitating quick communication, creative alignment, and team building.

Work Schedule: A standard 40-hour work week is expected. However, the fast-paced nature of the sports and entertainment industry, coupled with the need to meet project deadlines and "anticipate challenges," implies a degree of flexibility may be required, including potential for non-traditional hours.

📝 Enhancement Note: The on-site requirement points to a preference for in-person collaboration, which can be beneficial for creative roles requiring constant ideation and feedback loops, typical in an operations setting where efficiency and alignment are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio, focusing on design quality, relevant experience, and adherence to requirements.

• Portfolio Presentation & Skills Assessment: Likely a session where candidates present their portfolio, discussing their process, design choices, and how they translate information into visuals. This may include a short design challenge or case study relevant to The Collective's work.

• Team/Hiring Manager Interview: Discussion about collaboration style, understanding of the industry, problem-solving approach, and cultural fit with The Collective and Wasserman.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (digital, social, infographic, data visualization, brand consistency).

• Tell the Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the impact of your design (e.g., engagement metrics, clarity of message).

• Showcase Process: Include process work (sketches, wireframes, mood boards) to demonstrate your thinking and problem-solving approach.

• Highlight Data Translation: If possible, include examples where you've effectively visualized data or complex information.

• Brand Consistency Examples: If you have experience maintaining or developing brand guidelines, showcase how you applied them.

Challenge Preparation:

• Be ready to discuss your approach to translating abstract concepts or data into concrete visual elements.

• Practice articulating your design decisions clearly and concisely, focusing on how your design choices serve the strategic objectives of The Collective.

• Familiarize yourself with Wasserman's "The Collective" initiative and their overall brand presence in sports, music, and entertainment.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio as a direct representation of their operational capability in content creation and brand management. Demonstrating a structured design process and the ability to articulate impact is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign.

• Motion Design Tools: Familiarity with After Effects and Premiere Pro is highly preferred for video and animation assets.

Analytics & Reporting:

CRM & Automation:

• Project Management Tools: Proficiency with Asana is explicitly mentioned for managing multiple projects and workflows.

• Collaboration Suites: Experience with Google Suite (Docs, Sheets, Slides), Keynote, Slack, and Box is required for daily operations, communication, and file sharing.

📝 Enhancement Note: The technology stack emphasizes core creative tools and project management software, highlighting the operational aspect of managing content production efficiently within a team environment.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A high standard of excellence is expected, with a commitment to delivering high-quality, polished creative work.

• Creativity & Innovation: Continuously exploring new trends and ideas to keep content fresh and relevant in the dynamic sports, music, and entertainment landscape.

• Collaboration & Teamwork: A strong collaborative mindset is crucial for working effectively with diverse internal teams and stakeholders.

• Efficiency & Agility: The ability to execute quickly, manage multiple projects, and adapt to a fast-paced environment is highly valued.

• Impact-Driven Design: Understanding how design contributes to strategic goals and effectively communicating research and insights through visual storytelling.

Collaboration Style:

• Cross-functional Integration: Actively partner with social, marketing, and talent teams to ensure creative aligns with broader business objectives.

• Feedback & Iteration: Openness to receiving and applying feedback constructively to refine designs and improve outcomes.

• Proactive Communication: Maintain clear and consistent communication regarding project status, potential challenges, and creative ideas.

• Shared Vision: Contribute to a shared understanding of The Collective's brand voice and strategic priorities across all creative outputs.

📝 Enhancement Note: The culture emphasizes a blend of creative drive and operational discipline, where collaboration and efficiency are as important as artistic skill in delivering impactful content for The Collective.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Information: The primary challenge will be converting intricate research, data, and insights into universally understandable and visually engaging content.

• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across a wide range of digital touchpoints and assets, especially in a fast-paced environment.

• Pace of Industry Trends: Keeping up with rapidly evolving design trends, social media platform updates, and cultural moments within the sports, music, and entertainment sectors.

• Balancing Creativity with Strategy: Effectively merging artistic vision with the strategic goals and brand requirements of The Collective and Wasserman.

Learning & Development Opportunities:

• Advanced Design Software: Opportunities to deepen skills in motion graphics (After Effects) and video editing (Premiere Pro).

• Industry Insights: Exposure to cutting-edge research and trends within the sports, music, and entertainment industries through The Collective's work.

• Cross-functional Collaboration: Learning how design integrates with broader marketing, GTM, and talent management strategies.

• Portfolio Enhancement: Building a robust portfolio with impactful projects that showcase a high level of creative and operational proficiency.

📝 Enhancement Note: The challenges highlight the need for strong problem-solving skills and adaptability, while the growth opportunities point towards developing specialized creative expertise and understanding the operational impact of design in a strategic context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex data or research into a visually digestible format. What was your process, and what was the outcome?" (Focus on your process for data visualization and clarity).

• "How do you ensure brand consistency across multiple digital platforms and asset types, especially when working with different teams?" (Highlight your approach to brand governance and template creation).

Company & Culture Questions:

• "What interests you about Wasserman and specifically 'The Collective' initiative?" (Research their mission, values, and recent work).

• "How do you stay current with design trends and cultural moments in the sports, music, and entertainment industries?" (Demonstrate your awareness and passion).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, your design process, the tools used, and the results or impact.

• Highlight Process: Show examples of your thought process—sketches, wireframes, mood boards—to demonstrate problem-solving.

• Quantify Impact: If possible, use metrics (e.g., engagement rates, reach) to show the effectiveness of your designs.

• Tailor to the Role: Emphasize projects that showcase your ability to design for social media, infographics, and translate data, as these are key to this position.

• Be Ready for Design Challenges: Practice creating a quick social graphic or infographic based on a hypothetical brief within a short timeframe.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, strategic thinking, and a strong understanding of how design serves business objectives within the context of The Collective and Wasserman.

📌 Application Steps

To apply for this Digital Content Designer position:

• Submit your application through the provided link on the Wasserman Careers Workday portal.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, social media design, infographic creation, and any relevant project management tools (like Asana). Quantify achievements where possible (e.g., "Increased social media engagement by X% through visually compelling graphics").

• Curate Your Portfolio: Ensure your online portfolio prominently features your strongest digital design work, especially examples of social graphics, infographics, and data visualization. Organize it clearly and provide brief project descriptions.

• Prepare Your Narrative: Practice articulating your design process, your approach to brand consistency, and how you translate complex information into engaging visuals. Be ready to discuss your experience in fast-paced environments and your collaboration style.

• Research Wasserman & The Collective: Understand the company's mission, the specific goals of "The Collective," and their presence in the sports, music, and entertainment industries. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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