Digital Content Designer (Part-Time)

📍 Job Overview

Job Title: Digital Content Designer (Part-Time)

Company: Coinstar

Location: USA

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute digital-first creative assets across various channels including web, email, paid media, app, and retail to drive customer engagement and support business objectives.

• Create multimedia content, including lightweight motion graphics, animations, GIFs, and short-form video, for marketing campaigns and customer communications.

• Ensure brand consistency and adherence to brand standards across all digital and retail touchpoints through meticulous asset adaptation and design execution.

• Collaborate cross-functionally with Marketing, Product, CX, and Retail teams to bring creative projects to life and support campaign initiatives.

• Maintain organized creative files, templates, and asset libraries, contributing to operational efficiency and scalability of creative processes.

📝 Enhancement Note: While the job title indicates "Part-Time," the employment_type is listed as "FULL_TIME." This suggests a potential discrepancy or a role that offers significant flexibility within a full-time structure, or it could be an artifact of data entry. The provided "Working Hours" of 20 suggest this is indeed a part-time role, contradicting the "FULL_TIME" designation. For the purpose of this description, we will proceed with the understanding that it is a part-time role with a 20-hour work week, aligning with the "Part-Time" title and the explicit working hours. The role bridges creative design with operational efficiency, focusing on the systematic creation and deployment of digital assets to achieve marketing and customer engagement goals.

📈 Primary Responsibilities

• Design and produce a wide range of digital marketing assets specifically for paid media, email campaigns, website content, app interfaces, social media platforms, and in-store retail channels.

• Develop engaging multimedia content, including animated graphics, GIFs, and concise video clips, to enhance customer interaction and support marketing initiatives.

• Adapt and optimize creative assets to fit diverse digital formats and channel requirements, rigorously upholding brand consistency and visual identity.

• Support the creation and refinement of email marketing templates, landing page layouts, and various digital communication materials for customer outreach.

• Design compelling kiosk graphics, promotional materials, and other retail marketing collateral to enhance customer-facing initiatives and brand presence.

• Engage in cross-functional collaboration with Marketing, Product Management, Customer Experience (CX), and Retail departments, as well as external partners, to ensure seamless execution of creative projects and integrated campaigns.

• Assist in the development of asset variations for A/B testing and digital campaign optimization, contributing to data-driven creative improvements.

• Establish and maintain comprehensive organization of creative files, reusable templates, and digital asset management libraries to enhance workflow efficiency and scalability.

• Proactively manage multiple concurrent creative projects, ensuring timely delivery and alignment with evolving business priorities and timelines.

• Champion the implementation and ongoing evolution of Coinstar's brand guidelines across all customer-facing platforms and touchpoints.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on operational efficiency within creative execution. Terms like "digital-first creative assets," "multi-channel creative execution," "asset variations for digital campaign optimization," and "organized creative files, templates, and asset libraries" point to a need for systematic processes and a focus on scalable design solutions. This role is not just about creative output but also about the efficient and consistent delivery of that output, aligning it with Marketing Operations and GTM strategies.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Digital Media, Visual Communications, Marketing, or a closely related field is preferred.

Experience:

• A minimum of 3 years of progressive experience in graphic design, digital content creation, multimedia design, or a comparable creative discipline.

• Demonstrated experience supporting digital marketing campaigns and executing creative strategies across multiple channels is highly valued.

• Prior experience creating digital-first creative assets tailored for web, email, paid media platforms, and social media channels is advantageous.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Strong understanding of digital-first design principles, including responsive design methodologies and best practices for various screen sizes and platforms.

• Proven ability to create engaging multimedia and motion-based creative assets for digital engagement campaigns.

• Excellent visual design, typography, layout, and creative problem-solving skills, with a keen eye for detail.

• Demonstrated ability to manage multiple projects concurrently in a fast-paced, deadline-driven environment.

• Strong organizational, written, and verbal communication skills, essential for cross-functional collaboration.

• Capacity to work independently with minimal supervision and collaboratively within a team structure.

Preferred Skills:

• Experience with Figma or other collaborative design and prototyping tools.

• Familiarity with Digital Asset Management (DAM) systems for organizing and retrieving creative assets.

• Understanding of basic UX/UI principles as they apply to digital content design.

• Experience in retail marketing or designing for physical/digital hybrid experiences.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly After Effects and Premiere Pro, alongside Figma, indicates a need for a designer who can not only create static visuals but also dynamic content essential for modern digital marketing. The mention of "digital-first design principles and responsive creative formats" and "asset variations for digital campaign optimization" points towards a need for operations-minded creatives who understand how design impacts campaign performance and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of relevant design work, with a strong emphasis on digital-first creative assets.

• Demonstrations of successful campaign execution across multiple digital channels (web, email, paid media, social).

• Examples of multimedia content creation, including motion graphics, animations, GIFs, or short-form video projects.

• Case studies or examples highlighting the ability to maintain brand consistency and adapt creative assets for different formats and platforms.

Process Documentation:

• Showcase examples of organized creative file structures, template development, or contributions to asset libraries that demonstrate an understanding of operational efficiency.

• Include any projects where you supported creative testing initiatives, demonstrating an ability to create asset variations for optimization.

• If applicable, provide examples of how you've collaborated with cross-functional teams (marketing, product, CX) on creative projects.

📝 Enhancement Note: For this role, a portfolio is crucial not just for showcasing aesthetic talent but for demonstrating a systematic approach to creative production. The ability to create scalable, consistent, and optimized digital assets is key. Interviewers will likely look for evidence of process-oriented thinking, such as how files are managed, how brand consistency is maintained across projects, and how designs are adapted for various platforms efficiently.

💵 Compensation & Benefits

Salary Range:

• The typical starting pay range for this position is between $35.67 - $44.59 per hour.

• The maximum potential pay for this role is $53.51 per hour, achievable through demonstrated and continuous performance.

Benefits:

• Retirement Savings: Access to Traditional and Roth 401(k) plans with an immediate company match.

• Paid Time-Off: PTO is accrued on a pro-rated basis according to hours worked, supplemented by 12 floating holidays annually.

• Family Leave: Paid parental and adoption leave benefits are provided.

• Insurance: Short-term and long-term disability insurance, along with life insurance coverage.

• Additional Perks: A generous Corporate Matched Giving program and an Employee Assistance Program (EAP).

• Work Environment: A casual and flexible work environment with work-from-home options.

Working Hours:

• This is a part-time position, with specific working hours estimated at 20 hours per week.

📝 Enhancement Note: The salary range provided is specific and competitive for a part-time digital design role. The inclusion of details like "geographically based pay ranges" and "increase their base pay up to $53.51 per hour, based on ongoing demonstrated and continuous performance" indicates a structured compensation approach with clear pathways for growth and performance-based increases. The benefits package is comprehensive for a part-time role, with a strong emphasis on work-life balance and financial well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services & Retail Technology (specifically, self-service coin counting kiosks and related retail solutions).

Company Size: Coinstar is a well-established company with a significant presence, likely falling into the mid-to-large enterprise category given its widespread retail footprint and history.

Founded: Coinstar was founded in 1992, bringing decades of experience in self-service retail technology and financial solutions.

Team Structure:

• The Digital Content Designer will likely be part of the Marketing department, potentially within a broader Creative or Digital Marketing team.

• This role requires close collaboration with various departments including Product Management, Customer Experience (CX), Retail Operations, and potentially external agencies or partners.

Methodology:

• The team emphasizes a data-informed approach to marketing, using insights from customer engagement and campaign performance to refine creative strategies and executions.

• Workflow planning and optimization are critical, especially for managing a high volume of creative assets across diverse channels.

• Automation and efficiency practices are likely employed where possible to streamline the creative production and deployment process, ensuring brand consistency and timely delivery.

Company Website: [Coinstar Website URL - Assumed to be coinstar.com, but should be verified]

📝 Enhancement Note: Coinstar operates in a unique intersection of retail and financial services, requiring a blend of consumer-facing creativity and operational reliability. The company culture likely values efficiency, brand consistency, and customer engagement, all of which are directly supported by the responsibilities of this Digital Content Designer role. The emphasis on "digital-first creative assets" and "multi-channel creative execution" suggests a forward-thinking marketing approach.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in motion graphics, video editing, and advanced digital design tools, potentially leading to specialization in areas like animated explainer videos or interactive digital experiences.

• Cross-Functional Exposure: Gain broader understanding of marketing strategy, campaign management, and CX initiatives by working closely with other departments.

• Leadership Potential: With demonstrated success and a proactive approach to process improvement, there's potential to take on more complex projects, mentor junior designers, or contribute to the strategic development of creative workflows.

• Specialization: Potential to specialize in specific channels like paid media creative, email marketing design, or app interface content, becoming a subject matter expert.

📝 Enhancement Note: This role offers a clear path for growth for a designer who can balance creative talent with an understanding of operational efficiency. The ability to contribute to process improvements in content creation and management will be a key differentiator for career advancement within Coinstar's marketing and operations teams.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• The work environment is described as "casual and flexible," promoting a comfortable atmosphere conducive to creative tasks. The "work from home options" provide flexibility, while the implied need for cross-functional collaboration suggests opportunities for interaction within the marketing and creative teams, whether in person or virtually.

Work Schedule:

• This is a part-time role, estimated at 20 hours per week. The flexible nature of the work environment and the "work from home options" suggest that the specific hours may be adaptable to fit the designer's schedule, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The hybrid and flexible work environment is a significant perk for this role, allowing for a balance between remote productivity and in-person collaboration. Candidates should be prepared to work independently from a home office while also being available for virtual or occasional in-person meetings and team interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative style.

• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, highlighting key projects that demonstrate your skills in digital content creation, multimedia design, and campaign execution. Be prepared to discuss your design process, creative decisions, and the impact of your work.

• Skills Assessment: A practical exercise or design challenge may be given to evaluate your proficiency in specific tools (e.g., Adobe Creative Suite, Figma) and your ability to meet design briefs under time constraints. This could involve creating a concept for a specific campaign or adapting an existing asset.

• Cross-Functional Interviews: Interviews with members of the Marketing, Product, or CX teams to assess collaboration skills, communication style, and understanding of business objectives.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, career aspirations, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best align with the job description's requirements, focusing on digital-first assets, motion graphics, and campaign execution.

• Showcase Process: For each project, clearly articulate the brief, your creative process, the tools used, your specific contributions, and the measurable outcomes or impact (e.g., increased engagement, improved brand consistency).

• Emphasize Digital & Motion: Highlight your experience with web, email, paid media, app design, and especially your motion graphics and video editing capabilities.

• Brand Consistency: Include examples where you successfully maintained or evolved brand standards across multiple touchpoints.

• Technical Proficiency: Be ready to discuss your command of Adobe Creative Suite and any other relevant design software.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge provided. Identify the target audience, key message, and desired outcome.

• Time Management: Allocate your time effectively between concept development, design execution, and preparation for presentation.

• Focus on Brand: Ensure your solution adheres to Coinstar's brand guidelines, even if they need to be inferred.

• Prepare to Justify: Be ready to explain your design choices, rationale, and how your solution addresses the problem statement.

📝 Enhancement Note: The emphasis on a "digital-first" approach and "multimedia content creation" means your portfolio should prominently feature dynamic and interactive assets. Be prepared to discuss how your designs contribute to operational efficiency, such as through reusable templates or clear file organization.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, InDesign.

• Motion Graphics & Video: Advanced skills needed in After Effects for animation and motion graphics, and Premiere Pro for video editing.

• Collaborative Design Tools: Experience with Figma or similar tools is preferred for team collaboration and prototyping.

Analytics & Reporting:

CRM & Automation:

• Experience with email marketing platforms and understanding how designs integrate with CRM systems or marketing automation workflows would be a plus, though not a core requirement for this specific role.

📝 Enhancement Note: The core technology stack revolves around the Adobe Creative Suite, with a strong emphasis on motion graphics and video capabilities. Proficiency here is non-negotiable. The mention of Figma points towards a modern, collaborative design workflow. Candidates should be ready to discuss their experience with these tools in detail, including how they leverage them for efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A strong emphasis on producing creative assets efficiently and in a way that can be scaled across various channels and campaigns. This involves organized workflows and reusable elements.

• Brand Integrity: A commitment to maintaining strict brand consistency and adherence to brand standards across all customer touchpoints.

• Data-Informed Creativity: Using insights from campaign performance and customer engagement to inform design decisions and optimize creative output.

• Collaboration & Communication: Valuing open communication and teamwork to ensure projects align with business objectives and are executed smoothly across departments.

• Adaptability: Embracing a fast-paced environment and adapting to evolving marketing needs and design trends.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with Marketing, Product, CX, and Retail teams, necessitating strong communication and the ability to translate creative ideas into solutions that meet diverse business needs.

• Feedback Exchange: A culture that likely encourages constructive feedback on creative work to ensure the best possible outcomes and continuous improvement.

• Knowledge Sharing: Opportunities to share design best practices and insights, contributing to the overall creative knowledge base of the team and organization.

📝 Enhancement Note: The culture likely values a blend of creative excellence and operational discipline. Designers are expected to be both imaginative and systematic, understanding that their work directly supports broader marketing and business goals. A proactive approach to communication and collaboration will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within strict brand guidelines and diverse channel requirements.

• Managing Multiple Projects and Priorities: Juggling numerous design requests and deadlines in a dynamic marketing environment.

• Adapting to Evolving Digital Trends: Staying current with the latest digital design trends, tools, and best practices to ensure creative output remains fresh and effective.

• Cross-Functional Stakeholder Management: Effectively communicating design concepts and rationale to non-design stakeholders with varying levels of creative understanding.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen expertise in After Effects, Premiere Pro, or explore new design software and plugins.

• Digital Marketing Immersion: Gaining a better understanding of how creative assets contribute to broader digital marketing strategies, paid media optimization, and customer journey mapping.

• Brand Strategy Involvement: Contributing to the evolution and application of Coinstar's brand guidelines for digital channels.

• Process Improvement Initiatives: Opportunities to propose and implement more efficient creative workflows, asset management strategies, or template systems.

📝 Enhancement Note: This role offers a fantastic opportunity for a designer who is eager to grow beyond pure aesthetics and engage with the operational aspects of creative production. The challenges are designed to foster adaptability, strategic thinking, and a results-oriented mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital assets for a multi-channel marketing campaign. How do you ensure brand consistency across all touchpoints?" (Focus on workflow, asset management, brand guidelines.)

• "Walk me through a project where you created motion graphics or a short video. What was the objective, your role, and the outcome?" (Highlight technical skills in After Effects/Premiere Pro and impact.)

• "How do you approach creating variations of an asset for A/B testing or optimization? What data or insights do you consider?" (Demonstrate understanding of data-driven design and campaign performance.)

Company & Culture Questions:

• "What interests you about Coinstar and this specific Digital Content Designer role?" (Research Coinstar's business, mission, and recent marketing efforts.)

• "How do you handle constructive criticism or feedback on your designs?" (Show openness to feedback and a collaborative spirit.)

• "Describe a time you had to