Designer Produit UX-UI & Brand

📍 Job Overview

Job Title: Designer Produit UX-UI & Brand

Company: Vooban

Location: Montréal, Quebec, Canada / Québec, Quebec, Canada

Job Type: Full-time

Category: Product Design / UX-UI / Brand Design

Date Posted: 2026-09-21

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design lifecycle for new technological products, integrating UX-UI principles with a strong business acumen.

• Define and evolve the brand identity and visual universe for Vooban's proprietary products, ensuring consistency across all touchpoints.

• Collaborate closely with product and development teams to iterate on designs, transforming complex problems into intuitive and effective user experiences.

• Leverage Artificial Intelligence (AI) as a core tool within the design process to enhance efficiency and innovation.

• Contribute to the go-to-market strategy by designing compelling marketing assets and launch materials.

📝 Enhancement Note: This role is positioned at the intersection of product development and brand strategy, requiring a "builder mindset" rather than a purely execution-focused approach. The emphasis on AI integration and the early stage of product development indicates a high degree of autonomy and impact for the successful candidate. The hybrid work model suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Conduct in-depth user research to deeply understand user needs, pain points, and behaviors for new digital products.

• Translate complex user problems into simple, intuitive, and effective user flows, wireframes, interactive prototypes, and final interface designs.

• Partner collaboratively with product managers and developers throughout the product development lifecycle, fostering a continuous cycle of testing, iteration, and improvement.

• Contribute significantly to product strategy and decision-making, ensuring strong visual coherence and a consistent brand experience across Vooban's product portfolio.

• Independently drive design initiatives forward in ambiguous environments, demonstrating proactivity and problem-solving skills when requirements are not fully defined.

• Develop and evolve the visual identity, brand universe, and overall look-and-feel for new proprietary products.

• Design and create essential launch and marketing assets, including landing pages, visual creatives, presentations, and campaign materials to support product commercialization.

• Ensure seamless alignment between the product's in-use experience and its external market presentation, maintaining brand integrity.

📝 Enhancement Note: The responsibilities clearly delineate a dual focus: 70% on core Product Design (UX/UI) and 30% on Brand Design and go-to-market support. This suggests the ideal candidate is versatile and comfortable shifting between detailed interface design and broader brand strategy. The requirement to "advance with autonomy even when everything is not yet perfectly defined" highlights the entrepreneurial nature of this role within a growing product division.

🎓 Skills & Qualifications

Education: University or college degree in UX/UI Design, Product Design, Industrial Design, Graphic Design, or a related field.

Experience: Several years of professional experience in a similar design role, with a proven track record of contributing to product development and brand initiatives.

Required Skills:

• Product Design & UX/UI: Deep understanding of user-centered design principles, user flows, wireframing, prototyping, and interaction design.

• Brand Design: Proficiency in developing visual identities, brand guidelines, and creative assets for marketing and commercialization.

• Figma Proficiency: Expert-level command of Figma for all aspects of design, from wireframing to high-fidelity prototyping and collaboration.

• AI Integration in Design: Demonstrated ability to effectively leverage Artificial Intelligence tools and methodologies within the design process to enhance creativity, efficiency, and problem-solving.

• User Research: Experience in conducting user interviews, surveys, and usability testing to gather insights and inform design decisions.

• Iterative Design: Strong ability to work in an agile, iterative manner, incorporating feedback and continuously improving designs.

• Builder Mindset: A proactive, solutions-oriented approach, comfortable with ambiguity and eager to take ownership and drive initiatives from conception to launch.

• Business Acumen: Understanding of how design decisions impact business objectives and market success.

Preferred Skills:

• Experience in product development within a tech startup or innovation-focused environment.

• Familiarity with go-to-market strategies and digital marketing principles.

• Knowledge of other design and prototyping tools beyond Figma.

• Experience working in a hybrid or remote team environment.

📝 Enhancement Note: The emphasis on Figma and AI is critical. Candidates should prepare to showcase their skills in these areas, particularly how AI is integrated into their workflow for concept generation, asset creation, or efficiency gains. The "builder mindset" and comfort with ambiguity are key cultural fit indicators the hiring team will be assessing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end product design (UX/UI) from problem identification to final solution.

• Include examples of brand design work, illustrating the development of visual identity, brand assets, and their application in marketing contexts.

• Highlight projects where AI was used as a significant part of the design process, detailing the tools, methodologies, and outcomes.

• Demonstrate experience with wireframing, user flows, interactive prototypes (preferably built in Figma), and final UI designs.

• Provide evidence of user research conducted, including insights derived and how they influenced design decisions.

• Showcase an understanding of business objectives and how design solutions contributed to product success or market impact. Process Documentation:

• Clearly articulate your design process for each case study, including research methodologies, ideation techniques, prototyping tools, and testing phases.

• Detail how you collaborated with cross-functional teams (product, development) throughout the design lifecycle.

• Explain your approach to iterating on designs based on feedback, user testing, and performance data.

• Describe how you ensured brand consistency across product interfaces and external marketing materials.

📝 Enhancement Note: The portfolio is paramount for this role, especially given the emphasis on "how you think, not just how it's beautiful." Candidates should curate their portfolio to explicitly demonstrate their "builder mindset," AI integration, and ability to connect design work to business outcomes and brand strategy. A structured presentation of case studies, detailing the problem, process, solution, and impact, will be highly valued.

💵 Compensation & Benefits

Salary Range: The estimated salary range for this role in Montréal or Québec City, Canada, for a Designer with 2-5 years of experience, is CAD $70,000 - $95,000 annually. This estimate is based on industry benchmarks for similar UX/UI and Brand Design roles in major Canadian tech hubs, considering the hybrid work model and the specialized skills in Figma and AI.

Benefits:

• Comprehensive Health Coverage: Individual group insurance plans paid at 100% by Vooban, offering peace of mind for health and well-being.

• Retirement Savings: A Registered Retirement Savings Plan (REER) with a company contribution of up to 4% of your salary, capped at $4,000 annually, to support long-term financial security.

• Connectivity Allowance: A monthly stipend of $120 to cover internet and mobile phone expenses, supporting a flexible work environment.

• Physical Activity Incentive: An annual allowance of $500 to encourage employees to engage in physical activities and maintain a healthy lifestyle.

• Home Office Setup: A $500 allowance upon hiring to help establish a comfortable and productive workspace at home or in the office.

• Commuting Support: Reimbursement for parking in Québec City or for public transit passes (metro or bus) in both Québec City and Montréal.

• Telemedicine Service: Access to a free telemedicine service for convenient and immediate medical consultations.

• Professional Development: Diverse training programs and opportunities to foster continuous learning and skill advancement.

• Vibrant Social Environment: Participation in various internal social committees, regular 5@7 events, monthly team-building activities, and unlimited coffee and beer.

Working Hours: The standard working hours are 40 hours per week. The company operates on a hybrid model, offering flexibility in terms of office attendance. Employees are expected to be present in the office multiple times per week, with specific days likely determined by team coordination and project needs.

📝 Enhancement Note: The salary range is an estimate. Candidates should be prepared to discuss their salary expectations during the interview process. The benefits package is robust, particularly the 100% health insurance coverage, REER matching, and allowances for connectivity, physical activity, and home office setup, which are highly attractive for professionals in the tech and design fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software Development, Product Innovation. Vooban is shifting its focus from client project delivery to building and commercializing its own technology products, positioning itself as an innovator in the market.

Company Size: Small to Medium-sized Business (SMB). The company appears to be in a growth phase, transitioning to a product-centric model, which suggests a dynamic and potentially less bureaucratic environment than larger corporations.

Founded: The founding date is not explicitly provided, but the company's current strategic shift implies a mature organization adapting to new market opportunities and business models.

Team Structure:

• Product-Focused Design Team: You will be one of the first designers dedicated to Vooban's internal product initiatives, working within a nascent product development structure.

• Cross-Functional Collaboration: Close collaboration is expected with product managers, developers, and potentially marketing/go-to-market specialists.

• Reporting Structure: While not explicitly detailed, the role's autonomy suggests direct interaction with product leadership or a dedicated product lead.

Methodology:

• Agile & Iterative Development: Design processes will likely follow agile methodologies, emphasizing rapid prototyping, user feedback loops, and continuous iteration.

• Data-Informed Design: Expect to use user data and business metrics to inform design decisions and measure impact.

• AI-Augmented Workflow: A core methodology will be the integration of AI tools to accelerate design processes, explore creative options, and enhance problem-solving.

Company Website: [Vooban Company Website URL - Not provided in input]

📝 Enhancement Note: The company's strategic pivot towards proprietary products is a key cultural indicator. It suggests an entrepreneurial spirit, a willingness to innovate, and a demand for proactive individuals who can shape new initiatives. The "builder mindset" is central to this culture. Candidates should research Vooban's current product offerings or any public statements about their product strategy to align their understanding.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a designer to step into a foundational position within a new product division. It's an "early-stage contributor" role with high potential for ownership and impact, moving beyond execution to strategic design and brand development.

Reporting Structure: The designer will likely report to a Product Lead or Head of Product, working closely with a small, agile product team. The direct involvement in product conception and branding suggests a flat hierarchy within the product team.

Operations Impact: The designer will have a direct and tangible impact on the success of Vooban's new technology products. Their work will influence user adoption, brand perception, and ultimately, the commercial viability of these ventures. This role offers a chance to build something from the ground up and see its market reception firsthand.

Growth Opportunities:

• Product Design Specialization: Deepen expertise in UX/UI design for new product categories, potentially leading to Senior Product Designer or Lead Product Designer roles as the product portfolio expands.

• Brand Strategy Leadership: Grow into a Brand Design Lead role, taking full ownership of the visual identity and branding for multiple products.

• Cross-Functional Skill Development: Gain experience in product management, go-to-market strategy, and agile development methodologies.

• Leadership Potential: As the product team grows, opportunities for mentoring junior designers and leading design initiatives will emerge.

📝 Enhancement Note: This is a high-potential role for a designer looking to make a significant mark. The "first designer" aspect means the individual can shape processes and culture. The growth path is tied to the success of Vooban's product ventures, offering a chance to grow with the company.

🌐 Work Environment

Office Type: Hybrid work model. Employees have the flexibility to work from home and visit one of the two offices (Québec City or Montréal) several times per week. This model aims to balance flexibility with in-person collaboration.

Office Location(s):

• Québec City, Quebec, Canada: Offers excellent coffee and likely a collaborative workspace. Parking reimbursement is available.

• Montréal, Quebec, Canada: Also provides a stimulating work environment with access to great coffee. Public transit pass reimbursement is available.

Workspace Context:

• Collaborative Hubs: The offices are designed to foster innovation and collaboration, with amenities like unlimited coffee and beer, and regular social events.

• Technology Enabled: A $500 allowance is provided for setting up a personalized dream workstation, whether at home or in the office, ensuring employees have the tools they need.

• Team Interaction: The hybrid model encourages intentional in-person interactions for team building, brainstorming, and crucial collaborative design sessions.

Work Schedule: The standard work week is 40 hours. The hybrid nature allows for flexibility in daily scheduling, provided work is completed and team collaboration needs are met. The focus is on output and impact rather than strict time-tracking.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment. Candidates should be comfortable with a blend of remote and in-office work, understanding that in-office days are for focused collaboration. The company's investment in home office setups and commuting support indicates a commitment to employee well-being and accessibility.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your CV and a portfolio that clearly demonstrates your design thinking, AI integration, and brand strategy capabilities.

• Initial Screening: A review of your application and portfolio by the hiring team to assess qualifications and fit.

• Design Challenge/Case Study Presentation: You may be asked to present a case study from your portfolio or complete a design exercise. This will focus on your problem-solving approach, design process, AI utilization, and ability to articulate your decisions.

• Team Interviews: Interviews with potential team members (product managers, developers) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader to discuss overall fit, strategic thinking, and long-term vision for the role.

Portfolio Review Tips:

• Highlight "Builder" Mindset: Showcase projects where you took initiative, solved ambiguous problems, and drove outcomes, not just executed tasks.

• Showcase AI Integration: Clearly articulate how you used AI tools in your design process – what problems it solved, what efficiencies it created, and what creative possibilities it unlocked.

• Connect Design to Business: For each case study, explain the problem, your solution, your process, and crucially, the impact (e.g., user engagement, conversion rates, market reception).

• Visual Storytelling: Use clear visuals (wireframes, prototypes, final designs, brand assets) and concise narratives to guide the reviewer through your thought process.

• Figma Expertise: Ensure your prototypes are functional and well-executed in Figma, demonstrating your proficiency.

Challenge Preparation:

• Anticipate Product Design Problems: Be ready to tackle challenges related to user flows, information architecture, and interface design for new product concepts.

• Brand Strategy Scenarios: Prepare to discuss how you would approach developing a brand identity or marketing campaign for a new tech product.

• AI Application Scenarios: Think about how AI could be applied to specific design challenges presented in a hypothetical scenario.

• Communicate Your Process: Be prepared to explain your design process step-by-step, justifying your choices and demonstrating your ability to think critically.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. Candidates should prepare to defend their design choices, explain their AI integration strategies, and articulate how their work contributes to business goals. The portfolio is not just a showcase but a critical tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all UX/UI design, wireframing, prototyping, and collaborative design work. Mastery is essential.

• AI Design Tools: Various AI-powered platforms and plugins for ideation, asset generation, workflow automation, and research analysis. Specific tools will depend on the candidate's expertise and Vooban's adopted stack.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping or animation tools may be beneficial for specific use cases.

Analytics & Reporting:

• Product Analytics Platforms: Tools like Google Analytics, Mixpanel, or Amplitude for tracking user behavior, feature adoption, and product performance.

• User Feedback Tools: Platforms for gathering qualitative feedback, such as surveys, in-app feedback widgets, or session recording tools.

CRM & Automation:

• CRM Systems: Potentially Salesforce, HubSpot, or similar for understanding customer data, though direct CRM management might not be the designer's primary focus.

• Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks, sprints, and cross-functional workflows.

• Communication Platforms: Slack or Microsoft Teams for day-to-day team communication and collaboration.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The explicit mention of AI integration suggests that candidates should be prepared to discuss their experience with AI-driven design tools and how they leverage them. Familiarity with product analytics tools will be advantageous for understanding user behavior and measuring design impact.

👥 Team Culture & Values

Operations Values:

• Builder Mentality: A proactive, hands-on approach to problem-solving and creation, valuing initiative and ownership over passive execution.

• User-Centricity: A deep commitment to understanding and serving user needs, translating them into intuitive and valuable experiences.

• Innovation & Iteration: Embracing new technologies (like AI) and continuously refining designs based on feedback and performance data.

• Collaboration & Transparency: Working closely with cross-functional teams, fostering open communication, and sharing knowledge to achieve collective goals.

• Impact & Ownership: A drive to make a tangible difference and take responsibility for the success of products and initiatives.

Collaboration Style:

• Cross-Functional Integration: Expect to work in close partnership with product managers and developers, integrating design seamlessly into the product development workflow.

• Feedback-Driven: A culture that encourages constructive feedback, both giving and receiving, to continuously improve designs and processes.

• Agile Teamwork: Contributing to a fast-paced, agile environment where adaptability and teamwork are key to meeting project deadlines and objectives.

📝 Enhancement Note: The company culture is built around a "builder" ethos and a strong focus on innovation and user needs. Candidates who thrive in dynamic, collaborative environments where they can take ownership and drive projects forward will be a strong cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Early-Stage Development: Navigating the inherent uncertainties of building new products from scratch, where requirements may evolve rapidly.

• Balancing UX/UI with Brand Strategy: Effectively managing the demands of both detailed product interface design and broader brand identity development within a single role.

• AI Integration Maturity: Continuously exploring and integrating new AI tools and techniques into the design workflow to maximize efficiency and creativity.

• Cross-Functional Communication: Ensuring clear and effective communication across different disciplines (design, product, engineering) to maintain alignment.

Learning & Development Opportunities:

• Product Design Mastery: Opportunity to become a subject matter expert in designing for new technology products, shaping user experiences from inception.

• Brand Strategy Development: Gaining significant experience in defining and evolving brand identities for new market entrants.

• AI in Design Exploration: Becoming proficient in cutting-edge AI tools and workflows that are transforming the design industry.

• Entrepreneurial Experience: Contributing to the growth of new products within a company that is pivoting to a product-centric model.

• Mentorship and Leadership: Potential to mentor future designers and take on leadership roles as the product team expands.

📝 Enhancement Note: This role presents challenges that are also significant growth opportunities. The candidate will be at the forefront of product innovation, learning to manage complexity and leverage new technologies like AI, which are highly valuable skills in today's market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex problem and translating it into a user-friendly product experience. How would you approach this for a brand-new product at Vooban?"

• "How do you balance the needs of the user with business objectives when making design decisions? Can you provide an example?"

• "Discuss your experience using AI in your design workflow. What specific tools have you used, and what impact did they have on your process or the final output?"

• "Imagine we're launching a new SaaS product. How would you approach defining its brand identity and creating initial go-to-market assets?" Company & Culture Questions:

• "What does the term 'builder mindset' mean to you, and how have you demonstrated it in your previous roles?"

• "How do you approach working in a hybrid environment, and what strategies do you use to ensure effective collaboration with remote and in-office team members?"

• "What excites you about Vooban's shift towards building its own technology products?"

• "How do you stay updated on the latest design trends, tools, and AI advancements?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, your process (especially AI integration), the solution, and the measurable impact.

• Show, Don't Just Tell: Use visuals extensively – wireframes, user flows, interactive prototypes (Figma demos are great), final UIs, and brand mood boards/assets.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs. If metrics aren't available, articulate the intended impact and rationale.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, rationale, and any challenges you encountered.

• Highlight AI Use Cases: Explicitly call out where and how AI tools assisted you in problem-solving, ideation, or execution.

📝 Enhancement Note: Interviewers will be looking for a candidate who can articulate their thought process, demonstrate a proactive and strategic approach, and showcase practical skills in Figma and AI. The ability to connect design work to business value is crucial.

📌 Application Steps

To apply for this Designer Produit UX-UI & Brand position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your end-to-end product design skills, AI integration experience, and brand design capabilities. Ensure each case study clearly outlines the problem, your process, your solutions, and the impact.

• Tailor Your Resume: Highlight keywords relevant to UX/UI design, product design, brand design, Figma, AI in design, user research, and iterative processes. Emphasize achievements and responsibilities that align with the "builder mindset" and ownership.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication, articulation of your design thinking, and demonstrating your AI integration strategies. Be ready to answer questions about your process and rationale.

• Research Vooban: Understand the company's strategic shift towards proprietary products. Look for any publicly available information on their current product initiatives or technology focus to better align your application and interview responses with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.