Designer graphique senior / Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Dupray

Location: Montreal, Quebec, Canada

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 11, 2026

Experience Level: 10+ Years

Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Role Summary

• Lead and mentor a creative team to evolve and elevate the company's brand identity across all customer touchpoints.

• Drive the development of comprehensive brand guidelines and ensure consistent visual execution across digital, print, packaging, and retail channels.

• Conceptualize and design impactful, multi-channel marketing campaigns that align with business objectives and support revenue growth.

• Collaborate closely with the Marketing Director to ensure strategic alignment between creative vision and marketing initiatives.

• Manage relationships with external creative partners, including freelancers and agencies, to augment internal capabilities and project execution.

📝 Enhancement Note: This role is positioned as a senior leadership opportunity within the creative function. The emphasis on leading a team, developing brand strategy, and collaborating with marketing leadership indicates a strategic impact beyond execution. The dual language requirement (French and English) is critical for engaging with diverse markets.

📈 Primary Responsibilities

• Establish, document, and enforce comprehensive brand standards across all platforms, including digital assets, print collateral, packaging, and in-store retail experiences.

• Define and articulate the creative vision for Dupray, ensuring the visual identity remains cohesive, impactful, and aligned with the company's evolving market presence.

• Develop innovative creative concepts and produce high-quality visual assets that directly support marketing objectives and contribute to sales performance.

• Partner with the Marketing Director to translate marketing strategies into compelling visual narratives and campaigns that resonate with target audiences.

• Manage and mentor the in-house graphic designer, fostering a positive and collaborative work environment that encourages professional growth and creative excellence.

• Oversee the selection and management of freelance designers and external creative agencies, ensuring project quality, scope adherence, and timely delivery.

• Proactively manage project timelines, resource allocation, and workflows to ensure all creative deliverables are met within established deadlines and budget constraints.

• Present creative concepts, strategies, and project outcomes clearly and persuasively to marketing leadership and executive management, justifying design decisions with strategic rationale.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative leadership. The expectation to manage external resources and present to executive leadership signifies a high level of autonomy and accountability.

🎓 Skills & Qualifications

Education:

• University degree and/or college diploma (DEC) in Graphic Design, Visual Communication, or a closely related field. Experience:

• Minimum of 10 years of progressive experience in graphic design, with a strong preference for candidates who have experience in both agency and corporate environments to bring a balanced perspective.

• Demonstrated experience in leading and managing a creative team, including mentorship, performance feedback, and fostering a collaborative atmosphere.

• Proven track record in developing comprehensive brand guidelines and establishing robust brand systems from inception.

• Experience working with brands in the consumer goods or retail sectors is highly advantageous, demonstrating an understanding of the specific design challenges and opportunities within these industries.

• A history of successfully managing relationships with external vendors, including freelance designers and creative agencies, ensuring effective collaboration and quality output. Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for daily design tasks and complex creative execution.

• Experience with Figma or other UI/UX design tools is required to contribute to digital design efforts and user interface development.

• Deep understanding of design principles applicable to digital media (web, social, email), print collateral, and product packaging.

• Strong knowledge and practical application of AI tools for creative development, demonstrating an ability to leverage emerging technologies for enhanced efficiency and ideation.

• Exceptional communication skills, with the ability to articulate creative concepts, strategic rationale, and design decisions effectively to diverse stakeholders.

• Collaborative leadership style, capable of inspiring, mentoring, and developing a creative team to achieve high performance.

• Strategic thinking and business acumen, understanding how design directly supports and drives business objectives and revenue growth.

• Advanced creative problem-solving skills to develop innovative and effective design solutions, often under challenging constraints.

• Proven ability in time management and prioritization, adept at juggling multiple projects simultaneously while maintaining quality and meeting deadlines.

• A positive and professional attitude that contributes constructive energy and enthusiasm to the team and workplace.

• Meticulous attention to detail, ensuring accuracy and polish in all creative outputs.

• Fluency in both French and English, both written and spoken, to effectively communicate with internal teams and external partners across North America and Europe. Preferred Skills:

• Experience with motion graphics or video editing software.

• Familiarity with project management software relevant to creative workflows.

• A strong understanding of marketing principles and consumer behavior.

📝 Enhancement Note: The requirement for 10+ years of experience, combined with team management and brand strategy development, positions this role as a senior-level creative leader. The emphasis on AI tools suggests a forward-thinking approach to design workflows. The dual language proficiency is a significant differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Development: Showcase examples of creating comprehensive brand guidelines, including elements like logos, color palettes, typography, imagery style, and tone of voice, demonstrating a holistic approach to brand identity.

• Multi-Channel Campaign Execution: Present case studies of integrated marketing campaigns executed across various channels (digital ads, social media, print, email, etc.), detailing the creative concept, execution, and impact.

• Creative Concept Variety: Illustrate a diverse range of design styles and approaches, demonstrating adaptability and the ability to tailor creative solutions to different project needs and target audiences.

• Problem/Solution Focus: For each portfolio piece, clearly articulate the initial business challenge or objective, the creative solution developed, and the quantifiable results or impact achieved, particularly in driving engagement or sales.

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss their process for conceptualizing, designing, and delivering creative assets, including how they manage feedback loops, revisions, and approvals to ensure efficiency.

• Cross-Functional Collaboration: Demonstrate how you integrate with marketing, product, and other departments to gather requirements, align on strategy, and ensure design deliverables meet broader business needs.

• Brand Consistency Management: Explain your methodology for maintaining brand integrity across all touchpoints, including the use of style guides, asset management, and quality control processes.

📝 Enhancement Note: The portfolio requirements are critical for this senior role, emphasizing not just aesthetic skill but strategic thinking, project management, and business impact. The ability to articulate processes for brand consistency and cross-functional collaboration will be key.

💵 Compensation & Benefits

Salary Range:

• While a specific salary range is not provided, for a Senior Graphic Designer role with 10+ years of experience, team leadership responsibilities, and bilingual requirements in Montreal, Quebec, Canada, the estimated annual salary range would typically fall between CAD $85,000 and $120,000. This estimation is based on industry benchmarks for senior creative professionals in major Canadian urban centers, considering the company's growth stage and the specified benefits. Benefits:

• Comprehensive health insurance coverage.

• Access to telemedicine services for convenient healthcare consultations.

• Dental coverage for routine and specialized dental care.

• Group RRSP contribution plan to support long-term financial planning.

• One remote workday per week, offering flexibility and work-life balance.

• Six personal/sick days per year to manage personal health and well-being.

• Access to a corporate chalet for team events and personal use.

• Fully equipped on-site gym with access to a personal trainer, promoting employee wellness.

• Bright and modern workspaces with the added amenity of a private terrace. Working Hours:

• Standard full-time work hours, estimated at 40 hours per week. The hybrid work arrangement allows for one remote workday per week, with the remaining four days requiring presence in the Montreal office.

📝 Enhancement Note: The provided benefits are robust and indicate a company that values employee well-being and professional development. The salary estimation is based on typical market rates for similar roles in Montreal, factoring in the experience level and leadership component.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Dupray operates in the consumer goods sector, specifically focusing on small household appliances. The company has a strong presence in North American and European markets and is currently experiencing rapid revenue growth, partly due to new product launches and expansion into retail. This dynamic environment suggests a fast-paced, results-oriented culture with opportunities for significant impact. Company Size:

• Dupray is a growing company, suggesting a mid-sized organization where individual contributions are highly visible and can significantly influence outcomes. This size typically offers a balance between the structure of a larger corporation and the agility and close-knit feel of a smaller business. Founded:

• Founded nearly 18 years ago, Dupray has established a solid market presence and is now in a phase of accelerated growth, indicating a mature yet ambitious company. This history suggests a foundation of experience combined with a forward-looking strategy. Team Structure:

• The Senior Graphic Designer will lead the internal graphic design team, which includes at least one other graphic designer.

• This role reports to the Marketing Director, implying a close collaboration between creative and marketing functions.

• The team structure encourages cross-functional collaboration, particularly with marketing, product development, and potentially sales teams, to ensure cohesive brand messaging and campaign execution across all business units. Methodology:

• Data-Driven Decision Making: Given the company's focus on growth and market expansion, expect a data-informed approach to marketing and design, where creative strategies are evaluated based on performance metrics.

• Agile Campaign Development: The rapid growth and new product launches suggest a need for agile campaign development and iterative design processes, allowing for quick adaptation to market feedback and trends.

• Brand Consistency Enforcement: A key methodology will be the rigorous application of brand guidelines to ensure a unified and professional image across all customer interactions.

Company Website:

• https://dupray.com/

📝 Enhancement Note: The company's growth trajectory and market presence suggest a dynamic and ambitious work environment. The Senior Graphic Designer will be instrumental in shaping the brand's visual narrative during this expansion phase.

📈 Career & Growth Analysis

Operations Career Level:

• This role is classified as a Senior level position within the Creative & Media / Art & Design function. It involves not only hands-on design expertise but also leadership, strategic input, and team management. The position is pivotal in shaping the company's visual brand identity and driving marketing success through creative execution. Reporting Structure:

• The Senior Graphic Designer reports directly to the Marketing Director. This close reporting line ensures seamless integration with marketing strategies and provides a clear path for creative direction and feedback. The role will also manage and mentor at least one junior graphic designer. Operations Impact:

• The Senior Graphic Designer will have a significant impact on Dupray's revenue and business decisions by:

  • Elevating the brand's visual appeal, which directly influences customer perception, brand loyalty, and purchasing decisions.

  • Designing effective marketing campaigns that drive lead generation, customer acquisition, and sales conversions.

  • Ensuring brand consistency across all touchpoints, reinforcing brand recognition and trust, which are critical for sustained market growth.

  • Contributing creative insights to product development and packaging design, influencing market reception and sales potential. Growth Opportunities:

• Creative Leadership Advancement: Potential to grow into a Creative Director role or expand responsibilities within the marketing department as the company continues its growth trajectory.

• Strategic Brand Development: Opportunity to deeply influence and shape the long-term visual strategy and brand architecture of Dupray across international markets.

• Skill Specialization: Develop expertise in emerging design technologies, such as advanced AI creative tools, or gain deeper experience in specific areas like packaging design for consumer goods.

• Cross-Functional Expertise: Gain broader business acumen by working closely with marketing, sales, and product teams, understanding their operational needs and contributing creative solutions.

📝 Enhancement Note: This role offers a clear path for career progression within creative leadership and brand strategy, particularly within a growing company. The impact on revenue is direct through campaign effectiveness and brand perception.

🌐 Work Environment

Office Type:

• The work environment is hybrid, combining in-office collaboration with remote flexibility. The office is described as having bright workspaces with a private terrace, suggesting a modern and pleasant atmosphere. Office Location(s):

• The role is based in Montreal, Quebec, Canada. Specific office details beyond the description of workspaces are not provided, but the location implies access to a vibrant urban center with professional amenities. Workspace Context:

• Collaborative Environment: The hybrid model and the presence of an on-site gym and trainer suggest a focus on employee well-being and team interaction. The description of bright workspaces indicates an environment conducive to creativity.

• Operations Tools & Technology: Employees will have access to industry-standard design software such as Adobe Creative Suite, Figma, and AI creative tools, supporting efficient and high-quality creative output.

• Team Interaction: The hybrid arrangement requires 4 days in the office, facilitating direct collaboration with the Marketing Director, the junior graphic designer, and other cross-functional teams, fostering a strong team dynamic and operational synergy.

Work Schedule:

• The standard work schedule is full-time, estimated at 40 hours per week. The hybrid model allows for one designated remote workday per week, providing flexibility while ensuring consistent team presence and collaboration during the in-office days.

📝 Enhancement Note: The hybrid model and on-site amenities indicate a company that balances productivity with employee well-being and fosters a collaborative in-office culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CVs and portfolios to assess qualifications, experience, and creative capabilities. Candidates must clearly demonstrate their expertise in brand systems, multi-channel campaigns, and leadership potential.

• Creative Challenge/Portfolio Presentation: Candidates will likely be asked to present their portfolio in detail, discussing key projects, their creative process, strategic rationale, and impact. A practical design exercise or case study related to Dupray's brand or marketing challenges may be included.

• Team and Stakeholder Interviews: Interviews with the Marketing Director and potentially other key stakeholders (e.g., executive management) to assess strategic thinking, leadership style, communication skills, and cultural fit.

• Final Evaluation: Assessment of overall fit, including technical skills, leadership potential, strategic alignment, and ability to contribute to Dupray's growth objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your experience in brand development, multi-channel campaigns, and team leadership. Ensure variety in style and industry if possible, highlighting relevant consumer goods/retail experience.

• Tell a Story: For each project, clearly articulate the problem, your role, the creative process, the strategic thinking behind your design decisions, and the measurable outcomes or impact achieved. Use visuals effectively to support your narrative.

• Demonstrate Leadership: If applicable, highlight projects where you led a team, managed external resources, or influenced strategic creative direction.

• Showcase Technical Proficiency: Be ready to discuss your mastery of Adobe Creative Suite, Figma, and your experience with AI creative tools.

• Highlight Bilingualism: If your portfolio includes work for French-speaking markets, be prepared to discuss the nuances of adapting creative for different linguistic and cultural contexts.

Challenge Preparation:

• Brand Analysis: Research Dupray's current brand presence, marketing efforts, and product lines. Be prepared to offer initial thoughts on their visual identity and potential areas for creative enhancement.

• Campaign Concepting: Practice developing creative concepts for hypothetical marketing campaigns, considering Dupray's target audience and business goals.

• Process Articulation: Be ready to explain your design workflow, how you manage projects, collaborate with teams, and ensure brand consistency.

📝 Enhancement Note: The interview process will heavily rely on portfolio review and practical demonstration of skills. Candidates should prepare to articulate their strategic thinking and leadership capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logo design), and InDesign (layout, print design).

• Figma: Experience with Figma or similar UI/UX design tools is essential for digital design and collaborative prototyping.

• AI Creative Tools: Strong knowledge and practical use of AI tools for creative development (e.g., generative AI for concept exploration, image enhancement, content creation) are expected.

Analytics & Reporting:

• While not a primary focus for a designer, an understanding of how design impacts analytics (e.g., website conversion rates, social media engagement) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics) to understand design performance might be a plus. CRM & Automation:

• Not directly relevant to the core design function, but an understanding of how creative assets are used within marketing automation platforms or CRM systems could be advantageous for ensuring asset compatibility and effectiveness.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, Figma, and AI tools highlights the technical requirements for this role, focusing on modern design workflows and digital capabilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating novel ideas and pushing creative boundaries to keep the brand fresh and engaging.

• Collaboration & Teamwork: Fostering a supportive environment where team members can share ideas, provide constructive feedback, and work together towards common goals.

• Strategic Impact: A focus on ensuring that all creative work is aligned with business objectives and contributes directly to the company's growth and success.

• Excellence & Detail: A commitment to high-quality execution and meticulous attention to detail in all design outputs.

• Adaptability & Growth: Embracing change, learning new tools and techniques, and staying ahead of design trends to drive continuous improvement.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, product development, and potentially sales teams. This involves active listening, clear communication, and a proactive approach to understanding and meeting the needs of other departments.

• Feedback-Driven Process: An open culture where constructive feedback is welcomed and utilized to refine creative work and improve processes.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights within the creative team and across the organization.

📝 Enhancement Note: The company culture appears to value innovation, collaboration, and a results-oriented approach, aligning well with the demands of a growing consumer goods company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity while continuously introducing fresh and innovative creative concepts to keep the brand relevant and engaging in a competitive market.

• Managing Multiple Stakeholders and Priorities: Effectively navigating the needs and expectations of various internal stakeholders (Marketing Director, executive team, product teams) and managing competing project priorities under tight deadlines.

• Adapting to Evolving Design Technologies: Staying current with rapid advancements in design software, AI tools, and digital platforms to ensure Dupray's creative output remains cutting-edge.

• Scaling Creative Output: Supporting the company's rapid growth by scaling creative production efficiently without compromising quality, potentially through optimized workflows or judicious use of external resources.

Learning & Development Opportunities:

• Advanced AI in Design: Opportunities to deepen expertise in leveraging AI for creative ideation, content generation, and workflow automation.

• Brand Strategy Workshops: Participating in or leading workshops focused on evolving Dupray's brand narrative and visual strategy for new markets or product lines.

• Leadership Development: Access to training or mentorship programs focused on enhancing leadership, team management, and strategic decision-making skills.

• Industry Conferences: Potential to attend design and marketing conferences to gain insights into emerging trends and network with industry professionals.

📝 Enhancement Note: The challenges are typical for a senior creative role in a fast-growing company, presenting opportunities for significant professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive brand system from scratch. What key elements would you prioritize for Dupray?" (Focus on structured approach, understanding of brand equity, and strategic rationale.)

• "How would you approach designing a multi-channel marketing campaign for a new Dupray product launch? What are the key considerations for ensuring strategic alignment with marketing objectives?" (Emphasize campaign planning, audience segmentation, channel selection, and measurement.)

• "Walk us through a time you had to balance conflicting creative feedback from different stakeholders. How did you navigate the situation and arrive at a solution?" (Highlight communication skills, negotiation, and ability to justify creative decisions with business goals.) Company & Culture Questions:

• "Based on your research, what do you see as Dupray's greatest visual brand opportunities or challenges?" (Demonstrate thorough research and strategic insight into the company's market position.)

• "How do you foster a positive and productive team environment, especially in a hybrid work setting?" (Focus on leadership style, mentorship approach, and strategies for team cohesion.)

• "How do you measure the success of your design work beyond aesthetics? How do you link creative output to business objectives like revenue or customer engagement?" (Emphasize data-driven thinking and ROI demonstration.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around the "problem-solution-result" framework for each major project. Clearly define the business challenge, your creative process, the strategic thinking behind your design choices, and the quantifiable impact or outcomes.

• Highlight Leadership: For team management projects, detail your role in mentoring, delegating, providing feedback, and fostering collaboration.

• Showcase Technical Versatility: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, and your innovative use of AI tools. Demonstrate how you leverage these tools to achieve superior results.

• Address Bilingualism: If you have examples of work adapted for French-speaking markets, be ready to discuss the cultural considerations and strategic adjustments made.

• Engage and Discuss: Treat the presentation as a conversation. Be ready to answer questions about your process, decisions, and how your skills align with Dupray’s needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership capabilities, and a data-informed approach to design, supported by a well-articulated portfolio.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your CV and a link to your online portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features your most relevant work, focusing on brand system development, multi-channel marketing campaigns, and any team leadership experience. Tailor your case studies to highlight Dupray’s industry (consumer goods/retail) where possible.

• Resume Optimization: Update your resume to clearly articulate your 10+ years of experience, team management responsibilities, and proficiency with key design tools (Adobe Creative Suite, Figma, AI creative tools). Quantify achievements and impact whenever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on the strategic rationale behind your design decisions and the business impact of your work. Prepare to discuss Dupray’s brand and potential creative opportunities.

• Company Research: Thoroughly research Dupray’s products, current marketing, and visual identity. Understand their market position, growth strategy, and target audience to demonstrate genuine interest and strategic thinking during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.