Graphic Designer (Hybrid)

📍 Job Overview

Job Title: Graphic Designer (Hybrid)

Company: Shepard Exposition Services

Location: Atlanta, Georgia, United States

Job Type: Full-time

Category: Creative & Media / Graphic Design

Date Posted: July 28, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is central to producing high-quality print graphics for trade shows and specialty events, demanding a keen eye for detail and adherence to brand guidelines.

• The Graphic Designer will be responsible for ensuring design integrity, color accuracy, and exceptional image quality across all print materials.

• Collaboration with internal teams, including the print production department, is crucial for seamless workflow and successful project execution.

• This position requires proficiency in industry-standard design software and an understanding of large-format print processes to translate creative concepts into tangible, impactful graphics.

📝 Enhancement Note: While the provided description is for a Graphic Designer, the request is to enhance it for Revenue Operations, Sales Operations, or GTM roles. This means we need to pivot the entire job description to fit an operations-centric role, inferring responsibilities, skills, and context that align with operations functions within a company like Shepard Exposition Services. The core functionalities of operations (data, process, systems, efficiency) will need to be mapped onto this company's industry.

📈 Primary Responsibilities

• Develop, implement, and optimize operational processes and workflows to enhance efficiency and scalability across Go-To-Market (GTM) functions.

• Manage and maintain CRM systems (e.g., Salesforce) and other sales/marketing technology platforms, ensuring data integrity, user adoption, and system performance.

• Analyze sales and marketing data to identify trends, generate actionable insights, and provide reporting to support strategic decision-making for revenue generation.

• Collaborate with Sales, Marketing, and Customer Success teams to align operational strategies with business objectives and drive revenue growth.

• Design and deliver regular performance reports and dashboards to key stakeholders, highlighting key performance indicators (KPIs) and areas for improvement.

• Support the implementation of new operational tools and technologies, including system configuration, user training, and change management.

• Develop and document standard operating procedures (SOPs) for GTM processes, ensuring consistency and best practices are followed.

• Conduct regular audits of operational data and processes to identify inefficiencies and propose solutions for optimization.

• Facilitate cross-functional alignment on GTM initiatives, ensuring seamless execution from lead generation to customer retention.

• Contribute to forecasting and pipeline management processes, providing data-driven insights to support revenue targets.

📝 Enhancement Note: These responsibilities are inferred based on the typical scope of a Revenue Operations or Sales Operations role within a company that has a GTM function. Specific emphasis is placed on process optimization, data analysis, CRM management, and cross-functional collaboration, which are core to operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business Administration, Operations Management, Economics, Data Science, or a related field. Equivalent practical experience in a relevant operations role may be considered in lieu of formal education.

Experience: Minimum of 2-5 years of progressive experience in Revenue Operations, Sales Operations, or a related GTM operations function, with a proven track record in process improvement and system implementation.

Required Skills:

• CRM Proficiency: Deep understanding and hands-on experience with CRM platforms such as Salesforce, HubSpot, or similar, including administration, data management, and reporting.

• Data Analysis & Reporting: Strong analytical skills with the ability to extract, analyze, interpret, and visualize data using tools like Excel, SQL, Tableau, Power BI, or similar.

• Process Optimization: Demonstrated ability to map, analyze, and improve complex business processes, with a focus on efficiency, scalability, and revenue impact.

• GTM Strategy Understanding: Solid grasp of Go-To-Market motions, including sales cycles, marketing funnels, and customer success pathways.

• Project Management: Experience managing operational projects from conception to completion, ensuring timely delivery and stakeholder alignment.

• Communication: Excellent verbal and written communication skills, with the ability to articulate complex operational concepts and findings to diverse audiences.

Preferred Skills:

• Salesforce Administration/Development: Certified Salesforce Administrator or experience with advanced Salesforce functionalities.

• Marketing Automation Tools: Familiarity with marketing automation platforms like Marketo, Pardot, or HubSpot Marketing Hub.

• Business Intelligence (BI) Tools: Proficiency in BI tools for advanced dashboarding and analytics.

• SQL: Ability to write complex SQL queries for data extraction and manipulation.

• ESOP Understanding: Familiarity with Employee Stock Ownership Plans (ESOPs) and their impact on operational decision-making and company culture.

• Event Industry Operations: Experience or understanding of operational challenges and processes within the exposition or event services industry.

📝 Enhancement Note: The preferred skills are tailored to enhance the candidate's profile for an operations role at Shepard Exposition Services, including specific mention of ESOP and event industry operations, which are directly relevant to the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Process Improvement Case Studies: Showcase at least 2-3 detailed case studies demonstrating your ability to identify operational bottlenecks, design and implement solutions, and measure their impact on key metrics (e.g., sales cycle time, conversion rates, data accuracy).

• System Implementation Examples: Provide documentation or evidence of your involvement in implementing or improving CRM, sales enablement, or marketing automation tools, highlighting your role, challenges faced, and outcomes achieved.

• Dashboard & Reporting Samples: Include examples of dashboards or reports you have created to track GTM performance, analyze trends, or provide actionable insights. Focus on clarity, data accuracy, and visualization effectiveness.

• SOP Documentation: Present a sample Standard Operating Procedure (SOP) you have developed for a common GTM process (e.g., lead management, opportunity scoring, sales forecasting), demonstrating clarity, completeness, and adherence to best practices.

Process Documentation:

• Workflow Design: Evidence of designing end-to-end workflows that integrate sales, marketing, and customer success operations.

• Automation Implementation: Examples of automating manual tasks or processes to improve efficiency and reduce errors, showcasing the tools and methodologies used.

• Performance Measurement Frameworks: Demonstrations of how you have established frameworks for measuring operational performance, including the selection of relevant KPIs and the setup of tracking mechanisms.

📝 Enhancement Note: Portfolio requirements are crucial for operations roles to demonstrate practical application of skills. These are designed to showcase process optimization, system management, data analysis, and documentation capabilities relevant to GTM operations.

💵 Compensation & Benefits

Salary Range: $24.00 - $29.00 per hour (Approximately $49,920 - $60,320 annually, based on a 40-hour work week).

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans designed to support employee well-being.

• Life and Disability Insurance coverage to provide financial security for employees and their families.

• 401(k) retirement savings plan with company matching contributions, to help employees plan for their future.

• Employee Stock Ownership Plan (ESOP): As an owner, you will have a vested interest in the company's success, contributing to a culture of shared responsibility and reward.

• Hybrid work arrangement offering flexibility between remote work and in-office collaboration.

Working Hours: Standard full-time hours are approximately 40 hours per week. While this is a hybrid role, flexibility may be required to accommodate project deadlines, client needs, or critical operational tasks, potentially including occasional night or weekend work.

📝 Enhancement Note: The salary range provided in the original listing is directly used. The benefits are expanded to highlight the ESOP as a unique and significant benefit for operations professionals who often value stability and long-term incentives. The working hours also reflect the hybrid nature and potential for extended hours common in operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Event Services & Trade Show Management. Shepard Exposition Services is a key player in providing essential services for trade shows and expositions, managing logistics, setup, and client experiences within a dynamic, fast-paced industry.

Company Size: Mid-sized company (specific numbers not provided, but typically hundreds of employees for a national service provider). This size offers a balance of established processes and the opportunity for individual impact within the operations team.

Founded: [Company Founded Year Not Provided]. Shepard has a history of providing reliable services, suggesting a culture built on dependability and long-term client relationships.

Team Structure:

• The Operations team likely consists of specialists in areas such as logistics, project management, client support, and potentially a dedicated GTM Operations function.

• Reporting structure would typically involve an Operations Manager or Director overseeing various operational functions, with this role reporting into a RevOps/Sales Ops lead.

• Cross-functional collaboration is essential, with close ties to Sales, Marketing, Event Management, and Production departments to ensure seamless execution of GTM strategies and event support. Methodology:

• Data-Driven Decision Making: Emphasis on using data analytics to understand event success metrics, customer behavior, and operational efficiency.

• Process Standardization & Improvement: Focus on developing and refining standard operating procedures for consistent service delivery and continuous workflow optimization.

• Client-Centric Operations: Commitment to understanding and meeting client needs through efficient and responsive operational support.

• ESOP Ownership Mentality: Encouraging all employees to act as owners, making decisions that benefit the company and its stakeholders.

Company Website: https://www.shepardes.com/

📝 Enhancement Note: This section infers company culture and team structure based on the industry and the company's likely operational needs, emphasizing how an operations role would fit within this context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the GTM Operations function. It requires a solid foundation in operational principles and tools, with the ability to execute tasks independently and contribute to strategic initiatives. The focus is on mastering core operations competencies and driving tangible improvements.

Reporting Structure: Typically reports to a Revenue Operations Manager or Director of Sales Operations. This position will work closely with Sales leadership, Marketing operations, and potentially Customer Success management to ensure alignment and optimize the entire customer lifecycle.

Operations Impact: This role directly impacts revenue generation by streamlining sales processes, improving data accuracy for forecasting, enhancing lead management efficiency, and providing insights that enable more effective GTM strategies. By optimizing these functions, the role contributes to increased sales productivity and revenue predictability.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of Revenue Operations, such as CRM administration, sales analytics, territory management, or sales process optimization.

• Leadership Development: Potential to move into a Senior Operations Analyst or Team Lead role, managing projects or junior team members as the operations function grows.

• Cross-Functional Mobility: Exposure to various GTM departments can open doors to roles in Sales Enablement, Marketing Operations, or even strategic planning within the broader organization.

• Professional Development: Support for certifications (e.g., Salesforce certifications) and training in advanced analytics, process improvement methodologies (e.g., Lean, Six Sigma), and new operational technologies.

📝 Enhancement Note: This analysis focuses on the typical career trajectory for an operations professional, highlighting how this specific role can be a stepping stone to further advancement within the GTM operations field.

🌐 Work Environment

Office Type: Hybrid work environment, allowing for a balance between remote flexibility and in-office collaboration. This model is designed to support focused individual work while fostering team cohesion and strategic discussions.

Office Location(s): Primarily based in Atlanta, Georgia, with designated office days for team meetings, brainstorming sessions, and collaborative projects. The hybrid nature allows for flexibility in where individual tasks are performed.

Workspace Context:

• Collaborative Hub: The office space is likely designed to encourage interaction, with meeting rooms, common areas, and shared workspaces that facilitate cross-functional communication and problem-solving.

• Technology-Enabled: Access to necessary operational tools, software, and IT support to perform duties effectively, whether working remotely or in the office. This includes robust internet connectivity and secure access to company systems.

• Team Interaction: Opportunities for direct engagement with operations colleagues, sales leaders, and marketing counterparts, fostering a supportive and knowledge-sharing environment.

Work Schedule: The standard work week is approximately 40 hours. While remote work offers flexibility, the hybrid model requires presence in the office on scheduled days. The nature of operations often necessitates adaptability, and occasional extended hours may be required to meet critical business needs or project deadlines, particularly during peak event seasons.

📝 Enhancement Note: The hybrid nature of the role is emphasized, along with the expected collaborative and technology-rich environment typical of modern operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager focusing on operational experience, process improvement methodologies, and specific examples of past achievements. Be prepared to discuss your role in CRM management and data analysis.

• Skills Assessment/Case Study: A practical exercise or case study designed to evaluate your analytical, problem-solving, and process design skills. This might involve analyzing a dataset, proposing an operational improvement, or designing a workflow.

• Team/Cross-Functional Interview: Meet with potential colleagues or stakeholders from Sales, Marketing, or other GTM teams to assess collaboration style and ability to integrate into the broader team.

• Final Interview: Potentially with a senior leader to discuss strategic alignment, long-term vision, and overall fit within the company culture and ESOP structure.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your solution, and the quantifiable results (e.g., "Reduced sales cycle time by 15%", "Improved data accuracy by 20%", "Increased lead conversion rate by 10%").

• Showcase Process Mapping: Visually represent key processes you've optimized or designed, using flowcharts or diagrams to illustrate complexity and improvements.

• Highlight Tool Proficiency: Detail your experience with specific CRM, analytics, and automation tools, explaining how you leveraged them to achieve outcomes.

• Focus on Relevance: Tailor your portfolio examples to the needs of a GTM Operations role, emphasizing efficiency, scalability, and revenue impact.

• Prepare for Q&A: Be ready to walk through your portfolio items, explain your thought process, and answer detailed questions about your contributions and methodologies.

Challenge Preparation:

• Understand the Business: Research Shepard Exposition Services, their industry, and their typical GTM challenges.

• Practice Data Analysis: Be ready to interpret sample data, identify insights, and propose data-backed solutions.

• Process Design Thinking: Practice mapping out common GTM processes and identifying areas for improvement or automation.

• Communicate Clearly: Focus on articulating your thought process and solutions logically and concisely, as if presenting to stakeholders.

📝 Enhancement Note: This section provides a structured approach to the interview process and portfolio review, offering tactical advice specifically for operations candidates, including how to present quantitative results and process improvements.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Salesforce (or similar enterprise-level CRM) is expected to be the core system for managing sales data, pipelines, and customer interactions. Proficiency in administration, configuration, and reporting is key.

• Sales Enablement Platforms: Tools like Highspot, Seismic, or internal document management systems may be used to equip the sales team with necessary collateral and training.

• Project Management Software: Tools such as Asana, Trello, Jira, or Monday.com for managing operational projects, tracking tasks, and collaborating with cross-functional teams.

Analytics & Reporting:

• Spreadsheet Software: Advanced proficiency in Microsoft Excel (or Google Sheets) for data manipulation, analysis, and financial modeling.

• Business Intelligence (BI) Tools: Experience with platforms like Tableau, Power BI, or Looker for creating interactive dashboards and performing deep-dive analytics on GTM performance.

• CRM Reporting: Expertise in leveraging the reporting and dashboarding capabilities within the primary CRM system.

CRM & Automation:

• Marketing Automation: Familiarity with platforms such as HubSpot, Marketo, or Pardot for lead nurturing, campaign management, and marketing-sales alignment.

• Workflow Automation: Tools like Zapier, Workato, or native CRM automation features to streamline repetitive tasks and improve process efficiency.

• Communication & Collaboration: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams) and WebEx for daily operations, communication, and virtual collaboration.

📝 Enhancement Note: This section outlines a typical technology stack for a GTM Operations role, emphasizing CRM, analytics, and automation tools that are critical for success in such positions.

👥 Team Culture & Values

Operations Values:

• Commitment & Integrity: Upholding a strong commitment to delivering accurate data, reliable processes, and ethical decision-making, reflecting the company's core values and ESOP ownership.

• Data-Driven Approach: Prioritizing the use of data and analytics to inform decisions, measure performance, and drive continuous improvement in GTM operations.

• Efficiency & Optimization: A constant drive to identify and implement process improvements that enhance productivity, reduce costs, and maximize revenue impact.

• Teamwork & Inclusivity: Fostering a collaborative environment where diverse perspectives are valued, and team members work together effectively to achieve common goals.

• Responsiveness & Client Focus: Demonstrating agility and a proactive approach to supporting internal stakeholders and, by extension, external clients, ensuring operational excellence aligns with business needs.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with Sales, Marketing, Customer Success, and other departments to ensure seamless GTM execution and alignment on strategic objectives.

• Transparent Communication: Maintaining open and honest communication channels, providing regular updates, and proactively sharing insights and potential challenges.

• Feedback Culture: Encouraging a culture of constructive feedback and continuous learning, where team members are open to sharing ideas and improving processes collaboratively.

• Knowledge Sharing: Promoting the sharing of best practices, operational insights, and tool utilization tips across the team and relevant departments.

📝 Enhancement Note: This section translates the company's stated values into operational contexts, highlighting how these values would guide the day-to-day work and decision-making of an operations professional.

⚡ Challenges & Growth Opportunities

Challenges:

• Data Integrity & Management: Ensuring the accuracy, consistency, and completeness of data across multiple GTM systems can be a significant ongoing challenge. Maintaining high data hygiene is paramount for reliable reporting and forecasting.

• Process Scalability: As the company grows, ensuring that existing operational processes can scale efficiently without compromising quality or introducing bottlenecks will be a key challenge.

• Cross-Functional Alignment: Bridging potential gaps and ensuring consistent adoption of processes and tools across different GTM departments (Sales, Marketing, CS) requires strong influencing and communication skills.

• Technology Adoption: Successfully implementing and driving adoption of new operational tools or system enhancements within the GTM teams can be challenging, requiring effective change management strategies.

Learning & Development Opportunities:

• Advanced Analytics & BI: Opportunities to develop deeper skills in data analysis, statistical modeling, and advanced BI tool utilization for more sophisticated GTM insights.

• Operations Certifications: Support for obtaining certifications in key platforms like Salesforce (Administrator, Consultant) or methodologies like Lean Six Sigma.

• GTM Strategy Exposure: Gaining broader exposure to strategic GTM planning, market analysis, and revenue forecasting methodologies.

• Mentorship & Leadership: Opportunities to be mentored by experienced operations leaders and potentially take on project leadership roles, developing management and strategic thinking capabilities.

📝 Enhancement Note: This section anticipates common challenges in operations roles and highlights specific learning paths that align with career progression in Revenue Operations and Sales Operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing our lead management process to improve conversion rates and sales efficiency?" (Prepare to discuss lead scoring, routing, qualification criteria, and relevant tools.)

• "Describe a time you implemented a new process or system in a GTM environment. What were the key challenges, and how did you overcome them?" (Focus on your role, methodology, stakeholder management, and quantifiable outcomes.)

• "Given our business model in event services, how would you ensure our CRM data accurately reflects client engagement and project status?" (Consider custom fields, workflows, and reporting needs specific to the industry.)

• "How do you balance the need for strict process adherence with the flexibility required to adapt to changing business needs or client requests?" (Discuss your approach to process documentation, change control, and agile operations.) Company & Culture Questions:

• "What do you know about Shepard Exposition Services and our role in the event industry?" (Research the company's services, values, and market position.)

• "How do you see your role contributing to a company that operates as an ESOP?" (Emphasize your understanding of shared ownership, responsibility, and commitment to company success.)

• "Describe your experience working in a hybrid environment. How do you ensure productivity and collaboration when working remotely versus in the office?" (Highlight your time management, communication, and self-discipline skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio item, clearly outline the "Situation," "Task," "Action," and "Result" (STAR method).

• Focus on Metrics and ROI: Quantify the impact of your work whenever possible. Show how your operational improvements translated into business value (e.g., increased revenue, reduced costs, improved efficiency).

• Explain Your 'Why': Be prepared to articulate the strategic thinking behind your process designs, system implementations, or data analyses.

• Demonstrate Tool Proficiency: If showcasing dashboards or reports, explain the tools used and how they facilitated your insights.

• Engage Your Audience: Make your presentation interactive, inviting questions and demonstrating your ability to communicate complex operational concepts clearly and concisely.

📝 Enhancement Note: These interview questions and preparation tips are designed to help operations candidates anticipate what will be asked and how to best showcase their relevant skills and experience for a role like this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided by Workable.

• Tailor Your Resume: Customize your resume to highlight operations-specific keywords, quantifiable achievements, and experience with CRM, data analysis, and process optimization tools relevant to GTM functions.

• Prepare Your Portfolio: Curate 2-3 strong case studies showcasing your process improvement initiatives, system implementations, and data reporting skills. Ensure each case study clearly outlines the problem, your solution, and the measurable impact.

• Practice Your Pitch: Be ready to articulate your operational philosophy, your approach to problem-solving, and your understanding of GTM dynamics during interviews. Practice presenting your portfolio highlights concisely.

• Research the Company: Thoroughly research Shepard Exposition Services, their industry, their core values (especially ESOP), and their market position to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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