CRM Graphic Designer (Part-time/Remote)

📍 Job Overview

Job Title: CRM Graphic Designer (Part-time/Remote)

Company: Papa Johns

Location: Atlanta, Georgia, United States

Job Type: Part-Time, Contractor

Category: Marketing Operations / Creative Services

Date Posted: April 13, 2026

Experience Level: 2-5 years professional experience

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on leveraging graphic design skills within a Customer Relationship Management (CRM) context, specifically for email marketing campaigns.

• The primary objective is to create visually compelling and on-brand creative assets that drive customer engagement and support marketing objectives.

• The position emphasizes the creation of dynamic visual content, including GIFs and motion graphics, to enhance food imagery and brand appeal.

• As a part-time contractor, this role offers flexibility while requiring strong execution and adherence to brand guidelines.

📝 Enhancement Note: This role, while titled "Graphic Designer," has a strong operational component due to its focus on CRM and email marketing. It bridges creative execution with the strategic deployment of marketing assets, making it relevant for those interested in the intersection of marketing and operations.

📈 Primary Responsibilities

• Design and develop engaging email creative assets for Papa John's marketing campaigns, ensuring alignment with brand strategy and promotional goals.

• Utilize creative storytelling techniques to craft compelling visual narratives that enhance clarity, boost customer engagement, and maximize the visual impact of pizza and food imagery.

• Produce dynamic visual elements, including GIFs, motion graphics, and other animated content, to elevate the appeal of marketing materials.

• Ensure all creative output strictly adheres to Papa John's brand guidelines, maintaining a consistent and recognizable brand presence across all communication channels.

• Collaborate with internal and external stakeholders to effectively articulate design concepts, rationale, and decisions, incorporating feedback to refine creative solutions.

• Support broader marketing initiatives with additional creative services as needed, demonstrating versatility and adaptability within the creative team.

• Manage multiple design projects simultaneously, prioritizing tasks to meet deadlines in a fast-paced marketing environment.

📝 Enhancement Note: The responsibilities highlight a need for not just design execution but also strategic thinking in applying design to achieve specific marketing outcomes (engagement, clarity, impact). The mention of "creative storytelling" and "articulating design concepts" suggests a need for strong communication and strategic rationale behind design choices, which is crucial for operations-aligned roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is often preferred for roles of this nature, demonstrating foundational knowledge.

Experience: 2–4 years of professional graphic design experience, with a strong preference for agency or in-house marketing team experience.

Required Skills:

• Proficiency in Adobe Illustrator: Essential for vector-based design, logo creation, and scalable graphics.

• Proficiency in Adobe Photoshop: Critical for image editing, manipulation, and creation of raster-based assets.

• Proficiency in Figma: A modern design tool increasingly used for UI/UX and collaborative design, particularly relevant for digital assets like email creatives.

• Email Creative Design: Proven experience in designing visually appealing and effective email campaigns that adhere to deliverability best practices and user experience principles.

• Graphic Design Fundamentals: Strong understanding of typography, color theory, layout, and composition.

• Attention to Detail: Meticulous approach to ensure accuracy, adherence to brand guidelines, and error-free final assets.

• Brand Guideline Adherence: Ability to consistently apply and interpret established brand standards in all creative work.

Preferred Skills:

• GIF Creation & Motion Graphics: Experience in creating animated GIFs and basic motion graphics to add dynamism to digital content.

• Creative Storytelling: Ability to translate marketing objectives into compelling visual narratives.

• Advertising Design: Familiarity with design principles for advertising, particularly in a digital or email context.

• Food Photography Styling/Editing: Basic understanding or experience in enhancing food imagery.

📝 Enhancement Note: The emphasis on specific design software (Illustrator, Photoshop, Figma) and practical application (email design, GIF creation) indicates a need for hands-on technical proficiency. The "Preferred Skills" suggest areas where candidates can differentiate themselves by showcasing additional capabilities that enhance the effectiveness of CRM marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Email Design Showcase: A section dedicated to email campaigns, illustrating a range of designs from promotional to informational, demonstrating an understanding of layout, CTA placement, and mobile responsiveness.

• Brand Consistency Examples: Projects that clearly show adherence to specific brand guidelines, highlighting the ability to maintain visual identity across different assets.

• Dynamic Content Examples: If available, include examples of GIFs, simple animations, or motion graphics used to enhance user engagement.

• Process Workflow (Optional but Recommended): Briefly outline the design process for a sample project, from brief to final delivery, demonstrating an organized and systematic approach.

Process Documentation:

• Creative Brief Interpretation: Ability to take a marketing brief and translate its requirements into visual design concepts.

• Iteration and Feedback Incorporation: Demonstrate a process for receiving and implementing feedback from stakeholders to refine designs effectively.

• Asset Delivery Standards: Understanding of file formats, resolution, and optimization for digital email platforms.

📝 Enhancement Note: For a role supporting CRM and marketing operations, a portfolio is crucial. It should not only showcase aesthetic talent but also a systematic approach to design, an understanding of the medium (email), and the ability to work within established operational frameworks (brand guidelines, feedback loops).

💵 Compensation & Benefits

Salary Range: As a part-time, remote contractor role, compensation will likely be project-based or an hourly rate. Based on industry standards for graphic designers with 2-4 years of experience in the US market, an estimated hourly rate could range from $25 to $45 per hour, depending on the depth of experience, specific skill set (e.g., advanced motion graphics), and the negotiation between the contractor and Papa John's.

Benefits: As a contractor, standard employee benefits (health insurance, paid time off, retirement plans) are typically not provided. However, potential benefits may include:

• Flexible Work Schedule: Ability to set working hours around project deadlines, aligning with the part-time nature of the role.

• Remote Work Flexibility: Freedom to work from any location, eliminating commute time and costs.

• Portfolio-Building Opportunity: Experience with a well-known brand like Papa John's can significantly enhance a designer's professional portfolio.

• Project Variety: Potential to work on diverse campaigns and creative challenges within the CRM and marketing space.

Working Hours: The role is designated as part-time, with an estimated 20-30 hours per week. The specific working hours will be flexible and agreed upon with the hiring manager, with a focus on meeting project deadlines and campaign schedules.

📝 Enhancement Note: For contractor roles, it's vital to understand that benefits are usually not included. The primary value proposition often lies in the flexibility, the opportunity to work on high-profile projects, and the ability to set one's own schedule within project constraints. The estimated salary range is based on general market data for similar roles in the US and should be confirmed with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Quick Service Restaurants - QSR)

Company Size: Papa John's is a large, publicly traded company with thousands of employees globally. This means the marketing and operations functions are likely well-established with defined processes and structures, but also potentially bureaucratic.

Founded: 1984. With a long history, Papa John's has a mature brand identity and established marketing strategies.

Team Structure: The Graphic Designer will likely be part of the Marketing department, potentially within a Creative Services or Digital Marketing team.

• Operations Team Aspect 1: The role will collaborate closely with CRM managers, email marketers, and potentially digital campaign specialists who define the strategy and content for email communications.

• Operations Team Aspect 2: Reporting structure will likely be to a Marketing Manager or Creative Director who oversees campaign execution and brand consistency.

• Operations Team Aspect 3: Cross-functional collaboration may involve members of the broader marketing team, IT (for system integration aspects), and potentially external agencies.

Methodology:

• Operations Process 1: Data-driven decision-making is key in CRM. Designs will need to be informed by past campaign performance, A/B testing results, and customer segmentation.

• Operations Process 2: Workflow planning will involve project management tools and clear communication channels to manage design requests and approvals efficiently.

• Operations Process 3: Automation is likely leveraged in email deployment, meaning designs must be compatible with templated systems and potentially dynamic content insertion.

Company Website: https://www.papajohns.com/

📝 Enhancement Note: Understanding Papa John's scale and history is important. As a large QSR, marketing operations are sophisticated, with a focus on efficiency, scalability, and data. This role contributes to the operational efficiency of marketing by providing timely and effective creative assets for high-volume email campaigns.

📈 Career & Growth Analysis

Operations Career Level: This is an entry to mid-level specialist role within the creative function that supports operations. It's a hands-on position focused on executing specific creative tasks critical for CRM and marketing operations.

Reporting Structure: The designer will report to a manager within the marketing department, likely overseeing campaign execution or creative strategy. This manager will be responsible for providing direction, feedback, and managing project priorities.

Operations Impact: The designer's work directly impacts the effectiveness of CRM campaigns. High-quality, engaging visuals can lead to increased open rates, click-through rates, conversions, and ultimately, revenue. Poorly designed assets can detract from brand perception and campaign performance, impacting operational efficiency.

Growth Opportunities:

• Specialization in Digital Marketing Design: Deepen expertise in designing for email, social media, and other digital channels, becoming a go-to resource for digital creative.

• Motion Graphics & Animation Skills: Develop advanced skills in motion graphics, expanding the range of creative services offered and potentially moving into more senior or specialized design roles.

• Brand Strategy Contribution: As experience grows, contribute more strategically to brand development and campaign concepting, moving from pure execution to creative direction.

• Project Management: Gain experience managing multiple projects, timelines, and stakeholder communications, which can lead to project management or operations coordination roles.

📝 Enhancement Note: For a contractor role, "growth" often means skill development and portfolio enhancement rather than direct promotion within the company. However, demonstrating strong performance and strategic thinking can lead to more significant project opportunities or even full-time roles elsewhere. The ability to contribute to operational efficiency through design is a key growth indicator.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team environment where collaboration and communication are primarily digital.

Office Location(s): While the role is remote, the "HQ_Atlanta" designation suggests the team or company headquarters are based in Atlanta, Georgia. This may mean the manager or core team members are located there, operating within the Eastern Time Zone.

Workspace Context:

• Collaborative Environment: The work environment will be digitally collaborative, relying on video conferencing, instant messaging, and shared project management platforms.

• Operations Tools & Technology: Access to and proficiency with design software (Adobe Creative Suite, Figma) and communication tools (Slack, Microsoft Teams, Zoom) is essential. Project management software (e.g., Asana, Trello, Jira) may also be used.

• Operations Team Interaction: Regular interaction with marketing operations, CRM managers, and other creative professionals will occur through scheduled meetings and ad-hoc communication.

Work Schedule: Part-time, with flexibility. The core requirement will be availability during core business hours for essential meetings and responsiveness to urgent requests, managed within the agreed-upon weekly hour limit.

📝 Enhancement Note: The remote nature necessitates strong self-discipline, excellent digital communication skills, and proactive engagement with team members. The flexibility demands a structured approach to time management to ensure all operational and creative tasks are completed efficiently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative style.

• Portfolio Review & Discussion: A virtual meeting with the hiring manager or creative lead to walk through your portfolio, discuss specific projects, and understand your design process. Expect questions about how you approach email design, brand consistency, and problem-solving.

• Skills Assessment (Potential): A small design exercise or a brief task, possibly related to creating a simple email banner or GIF, to evaluate practical skills and speed.

• Cultural Fit/Logistics Call: A final discussion to confirm remote work capabilities, availability, and answer any remaining questions about the role, compensation, and contractor terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in email design, branding, and dynamic content. Tailor this selection to highlight relevant experience for Papa John's.

• Tell a Story: For each project, be prepared to discuss the brief, your design process, the challenges you faced, your solutions, and the impact (if measurable). Focus on how your design supported the business objective.

• Highlight CRM/Email Experience: Clearly showcase your understanding of email best practices, mobile responsiveness, and how your designs aimed to drive engagement or conversions.

• Showcase Tools: Be ready to talk about your proficiency with Adobe Illustrator, Photoshop, and Figma, and how you leverage them in your workflow.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Papa John's current marketing campaigns, brand voice, and visual identity.

• Email Design Principles: Review best practices for email marketing design, including layout, CTA optimization, and mobile-first approaches.

• Motion Graphics Basics: If you have motion graphics experience, be ready to discuss your process for creating simple animations or GIFs.

📝 Enhancement Note: The interview process will heavily weigh your portfolio. Demonstrating a clear, systematic approach to design, an understanding of how design serves marketing objectives, and strong communication skills will be key. Prepare to articulate the "why" behind your design choices, not just the "what."

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For creating vector graphics, logos, and scalable design elements essential for email and digital assets.

• Adobe Photoshop: For image editing, retouching, compositing, and creating raster-based graphics and web-optimized assets for emails.

• Figma: A collaborative interface design tool increasingly used for digital asset creation, prototyping, and team-based design workflows.

Proficiency is a key requirement.

Analytics & Reporting: While not directly using these tools, understanding how your designs will be measured is crucial. Designers should be aware that their work will be analyzed via:

• Email Marketing Platforms: Tools like Mailchimp, Salesforce Marketing Cloud, or similar proprietary systems used to send and track email campaigns.

• Web Analytics: Platforms such as Google Analytics to understand website traffic driven by email campaigns.

• CRM Systems: To track customer interactions and campaign effectiveness.

CRM & Automation:

• CRM Software: Understanding that designs will be integrated into a CRM system to manage customer data and personalize communications.

• Email Automation Tools: Awareness that emails are often sent via automated workflows, requiring designs to be compatible with templating systems.

📝 Enhancement Note: Proficiency in the specified design software is non-negotiable. Understanding the downstream use of these assets within CRM and email marketing platforms demonstrates a valuable operational mindset. The ability to create assets that are easily integrated into these systems is a significant plus.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should aim to resonate with the Papa John's customer base, enhancing their experience and encouraging engagement with the brand.

• Efficiency & Speed: As a part-time contractor, contributing quickly and effectively to meet campaign deadlines is paramount. Designs should be executable within reasonable timeframes.

• Brand Integrity: Upholding and consistently applying Papa John's brand guidelines is critical for operational consistency and brand recognition.

• Data-Informed Creativity: While creative, designs should ideally be informed by an understanding of what works in email marketing and what drives desired customer actions.

• Collaboration & Communication: Open and clear communication with the marketing team is essential for successful project execution in a remote environment.

Collaboration Style:

• Digital First: Expect to collaborate primarily through digital channels – email, instant messaging platforms (like Slack or Teams), and video conferencing.

• Feedback-Oriented: Be prepared to give and receive constructive feedback on designs to ensure the best possible outcome for marketing campaigns.

• Proactive Engagement: In a remote setting, proactive communication about progress, potential roadblocks, and questions is highly valued.

📝 Enhancement Note: The company values will likely reflect a balance between creative excellence and operational efficiency. For a contractor, demonstrating reliability, responsiveness, and a commitment to brand standards will be key to fostering a positive working relationship.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively creating engaging designs while strictly adhering to established brand guidelines can be challenging.

• Adapting to a Large Brand's Processes: Navigating the established marketing and approval processes of a large corporation like Papa John's.

• Remote Collaboration Effectiveness: Ensuring clear communication and seamless collaboration with a distributed team, especially for creative feedback and approvals.

• Meeting Tight Deadlines: The fast-paced nature of QSR marketing can lead to demanding turnaround times for creative assets.

Learning & Development Opportunities:

• Mastering Email Design Best Practices: Gaining hands-on experience with current trends in email marketing design and optimization.

• Developing Motion Graphics Skills: Enhancing proficiency in creating dynamic visual content, which is increasingly valuable in digital marketing.

• Working with a Major Brand: Building a strong portfolio piece with a recognized national brand, enhancing future career prospects.

• Understanding CRM Marketing Operations: Gaining insight into how creative assets function within a broader CRM strategy and marketing automation ecosystem.

📝 Enhancement Note: The challenges are typical for creative roles supporting large organizations and remote teams. The growth opportunities are significant for developing specialized digital design skills and understanding the operational side of marketing campaigns.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to execution. How do you ensure it aligns with marketing objectives?" (Focus on workflow, interpretation of briefs, and strategic thinking.)

• "How do you balance creative innovation with strict brand guidelines? Can you provide an example?" (Highlight your ability to be creative within constraints.)

• "Tell me about a time you had to incorporate difficult feedback on a design. How did you handle it, and what was the outcome?" (Demonstrate adaptability and professional communication.)

Company & Culture Questions:

• "What interests you about Papa John's, and why this role specifically?" (Connect your skills and interests to the brand and the position's operational focus.)

• "How do you ensure effective communication and collaboration in a remote work environment?" (Emphasize proactive communication and use of digital tools.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with a brief overview of your experience, then walk through 2-3 key projects. For each project:

  • State the objective/brief.
  • Explain your design process and rationale.
  • Highlight your role and the tools used.
  • Discuss challenges and solutions.
  • Share results or impact (if available).

• Tailor to Papa John's: Emphasize any experience with food brands, direct-to-consumer marketing, or email campaigns.

• Be Ready for Technical Questions: Discuss your proficiency with Illustrator, Photoshop, and Figma, and how you use them to achieve specific design outcomes.

• Focus on Operational Impact: Frame your design choices in terms of how they support marketing goals, drive engagement, or enhance brand perception.

📝 Enhancement Note: The interview will likely assess your technical skills, creative process, understanding of email marketing, and ability to work independently and collaboratively in a remote, brand-driven environment. Being prepared to articulate the "why" behind your design decisions and how they contribute to business outcomes is crucial.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided Workday link.

• Tailor your resume: Highlight experience with CRM, email marketing, digital design, and specific software proficiency (Adobe Suite, Figma). Quantify achievements where possible (e.g., "designed email assets that contributed to a 15% increase in click-through rates").

• Curate your portfolio: Ensure it prominently features your strongest email design work, projects demonstrating brand adherence, and any dynamic content examples. Make sure it's easily accessible online.

• Prepare your portfolio walkthrough: Practice presenting 2-3 key projects, focusing on the business objectives, your design process, and the impact of your creative solutions.

• Research Papa John's: Understand their current marketing campaigns, brand messaging, and values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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