Creative Marketing Specialist / Graphic Designer

📍 Job Overview

Job Title: Creative Marketing Specialist / Graphic Designer

Company: WearLinq

Location: Warsaw, Poland

Job Type: Contractor

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual storytelling and brand consistency through high-quality graphic design and multimedia content creation for a cutting-edge healthcare technology startup.

• Develop and maintain robust design systems, including Figma libraries and social media templates, empowering team members to create on-brand assets independently.

• Collaborate closely with the Marketing Director to execute a comprehensive visual strategy that elevates the brand and supports sales and marketing initiatives.

• Manage and optimize various design formats, from static visuals and motion graphics to video production and print materials, ensuring alignment with the company's advanced AI-powered wearable cardiac monitor.

📝 Enhancement Note: While the raw job title suggests a "Creative Marketing Specialist / Graphic Designer," the core responsibilities and required skills lean heavily into graphic design and brand asset management, with a strong emphasis on templating and system building within design tools. This role is positioned within the broader marketing function but its direct output is creative asset generation and standardization, aligning it with a specialized creative services or marketing operations function focused on visual brand execution.

📈 Primary Responsibilities

• Design and produce visually compelling static graphics, motion graphics, video content, and print materials that align with WearLinq's brand identity and marketing objectives.

• Develop, implement, and manage comprehensive Figma libraries, including component-based design systems, reusable assets, and style guides, to ensure brand consistency across all touchpoints.

• Create and maintain a suite of on-brand templates for social media, presentations, marketing collateral, and internal documentation, enabling non-designers to generate compliant assets efficiently.

• Collaborate with the Marketing Director and cross-functional teams to translate marketing strategies into impactful visual narratives and creative campaigns.

• Curate and organize a centralized repository of brand assets, ensuring easy accessibility and proper usage guidelines for all team members.

• Stay abreast of design trends, emerging visual technologies, and competitor creative strategies to continuously innovate and enhance WearLinq's visual presence.

• Provide design support for various marketing channels, including digital advertising, email marketing, website content, and trade show materials.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the practical application of "building out resources for the team to do great work" and "strong visual instincts across whatever format we need." This includes specifying the types of templates, the importance of a design system, and the collaborative aspects inherent in a growing startup.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in graphic design, with a focus on digital marketing, brand asset management, and template creation. Experience in a startup or fast-paced technology environment is highly advantageous.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Figma, with a deep understanding of its collaborative features, component libraries, and prototyping capabilities.

• Visual Design Expertise: Strong aesthetic sensibility and a proven ability to create visually engaging designs across various formats, including static graphics, motion graphics, and basic video editing.

• Brand System Management: Demonstrated experience in building and maintaining design systems, style guides, and brand asset libraries to ensure visual consistency.

• Template Creation: Proven ability to design intuitive and user-friendly templates for diverse applications (social media, presentations, marketing collateral).

• Creative Output: A robust portfolio showcasing a diverse range of high-quality visual and multimedia work, with examples relevant to technology or healthcare sectors.

• Collaboration & Communication: Excellent communication skills, with the ability to articulate design concepts and collaborate effectively with remote teams across different time zones.

• Independent Work Ethic: Strong self-management skills, with the ability to prioritize tasks, manage multiple deliverables, and work autonomously with minimal supervision.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with motion graphics software (e.g., After Effects) and video editing tools (e.g., Adobe Premiere Pro).

• UI/UX Design Principles: Foundational understanding of UI/UX principles to inform design decisions for digital assets.

• Marketing Collateral Design: Experience designing a wide range of marketing materials, including brochures, datasheets, and event graphics.

• Agile Marketing: Familiarity with agile methodologies and working within fast-paced, iterative marketing cycles.

📝 Enhancement Note: The required skills have been detailed to emphasize Figma proficiency, visual design breadth, and the critical ability to build and manage design systems and templates. Preferred skills highlight areas that would further enhance the candidate's contribution to a rapidly growing tech startup. The experience level has been inferred based on the blend of required skills and the need for independent management of design systems.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates proficiency in Figma and the ability to create high-impact visual assets across static, motion, and video formats.

• Specific case studies showcasing the development and implementation of design systems, component libraries, and on-brand templates for social media, presentations, or marketing collateral.

• Examples of how you’ve maintained brand consistency and visual integrity across diverse marketing channels and materials.

• Documentation or examples of how you've organized and managed design assets for team accessibility.

• Projects that highlight your ability to collaborate with stakeholders and translate strategic objectives into creative solutions. Process Documentation:

• Evidence of established workflows for asset creation, review, and approval processes, particularly within a remote or distributed team setting.

• Examples of how you’ve standardized design elements and implemented reusable components to improve efficiency.

• Documentation outlining best practices for asset management and brand guideline adherence.

📝 Enhancement Note: This section emphasizes practical, operations-oriented requirements for a creative role. The portfolio is framed as a demonstration of process efficiency and system-building capabilities, crucial for a role focused on templating and brand standardization.

💵 Compensation & Benefits

Salary Range: $35 - $40 per hour (USD)

Explanation: This range is based on the provided salary data for a part-time contractor role in Warsaw, Poland, for a mid-level creative specialist with a focus on graphic design and marketing asset creation. The hourly rate reflects the demand for specialized design skills, the remote nature of the work, and the cost of living in Warsaw, adjusted for an international contract.

Benefits:

• B2B Contract: Engaged as an independent contractor, providing flexibility and autonomy.

• Healthcare Innovation Exposure: Opportunity to contribute to a groundbreaking healthcare technology startup at the forefront of innovation.

• Fully Remote & Flexible Work: Enjoy a flexible work environment with the ability to work from anywhere, promoting work-life balance.

• Talented Team Collaboration: Engage with a skilled team and experienced advisors in a dynamic startup ecosystem.

Working Hours: Approximately 40 hours per week, with flexibility for a part-time contractor role. The role requires availability for collaboration across different time zones.

📝 Enhancement Note: The salary range has been directly extracted. The benefits are listed as provided, with a brief elaboration on what they mean for a contractor in this role. The working hours are noted as approximately 40, aligning with the provided data for a contractor, but emphasizing flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Wearable Devices / AI

Company Size: Startup (likely <50 employees, given the context of emerging from Stanford and rapid growth)

Founded: Emerging from Stanford University (Specific founding date not provided, but implies a recent, innovative origin).

Team Structure:

• A lean, agile team with leadership primarily based in the San Francisco Bay Area and New York, and a strong software development team in Poland.

• This role will report directly to the Marketing Director, working in close collaboration with marketing and potentially product/engineering teams.

• Cross-functional collaboration is essential, requiring effective communication across different geographical locations and time zones. Methodology:

• Data-Driven Visuals: Marketing content is expected to reflect the advanced AI and data capabilities of WearLinq's products.

• Agile Creative Development: Embracing iterative design processes to quickly adapt to market feedback and evolving product features.

• Efficiency Through Standardization: Focus on building reusable assets and templates to scale creative output effectively within a startup environment.

Company Website: https://wearlinq.com/

📝 Enhancement Note: Company context has been inferred from the description, highlighting its startup nature, industry focus, and distributed team structure. The emphasis is on how this context shapes the work environment and expectations for a creative role.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Creative Specialist / Designer

This role is ideal for a creative professional with 2-5 years of experience looking to deepen their expertise in brand systems, template creation, and visual content production within a high-growth, innovative company. It offers a significant opportunity to shape the visual identity of a healthcare technology startup.

Reporting Structure: The Creative Marketing Specialist will report directly to the Marketing Director, working closely with them on strategic visual initiatives. This provides a clear reporting line and direct mentorship opportunities.

Operations Impact: The visual output of this role will directly influence brand perception, market positioning, and the effectiveness of marketing campaigns. By creating standardized, high-quality assets, this specialist will enable the broader team to communicate WearLinq's value proposition more effectively, directly impacting lead generation and customer acquisition efforts.

Growth Opportunities:

• Specialization in Design Systems: Develop advanced skills in building and managing comprehensive design systems, becoming a go-to expert in this area.

• Healthcare Tech Design Expertise: Gain specialized experience designing for the highly regulated and innovative healthcare technology sector.

• Strategic Design Influence: As the company grows, opportunities may arise to take on more strategic design leadership, influencing broader brand direction and marketing campaigns.

• Portfolio Expansion: Build a compelling portfolio with high-impact projects for a company at the forefront of healthcare innovation, enhancing future career prospects.

📝 Enhancement Note: This section frames the role's career trajectory within the operations and creative services context, emphasizing skill development in design systems and the unique growth potential within a healthcare tech startup.

🌐 Work Environment

Office Type: Fully Remote

This is a 100% remote position, allowing the specialist to work from any location within Poland.

Office Location(s): Warsaw, Poland (Primary location for the software team, but the role is fully remote within Poland).

Workspace Context:

• Collaborative Digital Space: The work environment is primarily digital, relying on strong communication and collaboration tools to connect with a globally distributed team.

• Access to Modern Tools: Expect to work with industry-standard design software, particularly Figma, and other project management and communication platforms.

• Startup Culture: A dynamic, fast-paced environment where initiative, adaptability, and a proactive approach are highly valued.

Work Schedule: While the role is part-time contractor at approximately 40 hours per week, there is inherent flexibility. However, effective collaboration across time zones (US and Singapore leadership, Polish software team) will require some alignment on working hours for meetings and real-time communication.

📝 Enhancement Note: The work environment description focuses on the realities of a fully remote, contractor role within a distributed startup, emphasizing digital collaboration and the need for self-discipline.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and creative output against the role's requirements.

• Portfolio Presentation & Discussion: A session where you will walk through your portfolio, highlighting relevant projects, your design process, and your experience with Figma and template creation. Be prepared to discuss your problem-solving approach and how you've driven brand consistency.

• Skills-Based Challenge (Potential): You may be asked to complete a small design task or case study related to creating on-brand assets or templates, demonstrating your practical skills under timed conditions.

• Cultural Fit & Collaboration Interview: A discussion with the Marketing Director or other team members to assess your work style, communication skills, and ability to thrive in a remote, collaborative startup environment.

Portfolio Review Tips:

• Highlight Figma Proficiency: Showcase your mastery of Figma, including complex component libraries, design systems, and collaborative workflows.

• Demonstrate Template Versatility: Include clear examples of templates you've designed for various platforms (social media, presentations, documents) and explain their impact on efficiency and brand consistency.

• Showcase Process & Problem-Solving: For each project, articulate the challenge, your design process, the solutions you implemented, and the measurable results or benefits (e.g., improved brand consistency, faster asset creation).

• Tailor to WearLinq: If possible, include a speculative piece or adapt an existing project to reflect WearLinq's brand and industry. Research their current visual identity and identify areas where your skills can add value.

• Keep it Concise: Focus on your strongest, most relevant work. A curated portfolio is more effective than an exhaustive one.

Challenge Preparation:

• Understand WearLinq's Brand: Thoroughly research WearLinq's mission, products, target audience, and existing visual identity.

• Practice Figma Templating: Be ready to quickly create or adapt a simple template within Figma, demonstrating your ability to work efficiently and create user-friendly designs.

• Articulate Design Rationale: Prepare to explain the "why" behind your design choices, focusing on brand alignment, user experience, and marketing objectives.

📝 Enhancement Note: This section provides actionable advice tailored to a creative role, emphasizing the portfolio's role in demonstrating practical skills and process efficiency, especially concerning Figma and templating.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including UI design, component libraries, design systems, prototyping, and collaborative asset creation.

• Adobe Creative Suite (Photoshop, Illustrator): For advanced image editing, vector graphics, and potentially print-ready artwork.

• Motion Graphics Software (e.g., Adobe After Effects): For creating animated graphics and visual effects.

• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro): For editing and producing video content.

Analytics & Reporting:

• While not a primary focus for this role, understanding how design impacts engagement metrics (e.g., click-through rates on ads, social media engagement) is beneficial. Familiarity with basic analytics dashboards could be a plus. CRM & Automation:

• Not directly applicable to this role, but awareness of how design assets are deployed within marketing automation platforms or CRM systems might be helpful for context.

📝 Enhancement Note: The tools listed are directly relevant to the graphic design and multimedia responsibilities of the role. Emphasis is placed on Figma as the core tool, with other Adobe Creative Suite applications as strong complements.

👥 Team Culture & Values

Operations Values:

• Innovation & Impact: A drive to be at the forefront of healthcare technology and make a tangible difference in patient lives.

• Excellence in Execution: A commitment to producing high-quality work, whether in software development, product design, or marketing collateral.

• Collaboration & Transparency: Open communication and teamwork are crucial, especially given the distributed nature of the team.

• Agility & Adaptability: The ability to pivot quickly, embrace change, and operate effectively in a dynamic startup environment.

• Data-Driven Approach: Utilizing data and insights to inform decisions, including creative strategy and asset performance.

Collaboration Style:

• Remote-First Communication: Heavy reliance on digital tools for communication, project management, and feedback.

• Cross-Functional Synergy: Close working relationships with marketing, product, and engineering teams to ensure cohesive brand messaging and product representation.

• Feedback-Rich Environment: An expectation of providing and receiving constructive feedback to continuously improve creative output and processes.

• Proactive Engagement: Encouragement for team members to take initiative, share ideas, and actively contribute to the company's growth and culture.

📝 Enhancement Note: The culture and values are inferred from the company's description as a Stanford-emerging healthcare tech startup. The focus is on how these values translate into a daily work experience for a remote creative professional.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Time Zones: Effectively collaborating with teams in different time zones requires careful scheduling and proactive communication.

• Maintaining Brand Cohesion in a Distributed Team: Ensuring consistent brand application across all marketing materials when many team members may be creating assets.

• Balancing Speed and Quality: As a startup, there's pressure to deliver quickly, which can challenge the pursuit of design perfection.

• Visualizing Complex Healthcare Technology: Translating intricate medical devices and AI capabilities into easily understandable and compelling visual narratives.

Learning & Development Opportunities:

• Mastery of Design Systems: Deepen expertise in creating scalable, maintainable design systems that drive efficiency and brand consistency.

• Healthcare Tech Design Specialization: Gain invaluable experience in a rapidly growing and impactful industry, understanding its unique design considerations.

• Exposure to AI and Wearable Tech: Work at the cutting edge of technology, contributing to the visual representation of innovative products.

• Growth within a Startup: Potential to evolve with the company, taking on more responsibility and influencing brand strategy as WearLinq scales.

📝 Enhancement Note: Challenges are framed around the practicalities of a remote, startup environment and the specific industry, while growth opportunities highlight skill development and career advancement within this niche.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building and maintaining a Figma component library or design system. What are the key elements you ensure are included?" (Assesses system-building skills)

• "How do you approach creating on-brand templates for a diverse team? Walk us through an example of a template you designed and how it ensured consistency." (Evaluates template creation and brand management)

• "Imagine we need to create a short animated explainer video for our new AI diagnostic feature. What would be your initial steps, and what key visual elements would you focus on?" (Tests creative problem-solving and visual storytelling for complex tech)

• "How do you manage your workload and prioritize tasks when working remotely on multiple creative projects with tight deadlines?" (Assesses self-management and remote work capability) Company & Culture Questions:

• "What interests you most about WearLinq's mission and our work in healthcare technology?" (Evaluates alignment with company values and industry)

• "How do you ensure effective collaboration and communication with team members in different geographical locations and time zones?" (Assesses remote collaboration skills)

• "Describe a time you had to adapt your design approach based on feedback from non-design stakeholders. How did you handle it?" (Tests communication and stakeholder management) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution, and the outcome/impact.

• Emphasize Figma & Templating: Dedicate specific slides or segments to showcase your Figma expertise and the templates you've created, explaining their functionality and benefits.

• Quantify Where Possible: If you have metrics on how your designs improved engagement, efficiency, or brand recognition, present them.

• Be Ready for Live Design Tasks: Practice quickly creating a simple asset or adapting a design in Figma to demonstrate your workflow and proficiency.

• Showcase Visual Range: Ensure your portfolio represents your ability to work across different formats (static, motion, video) as required by the role.

📝 Enhancement Note: Interview questions are designed to probe the core requirements of the role: Figma proficiency, design system/template creation, visual storytelling for tech, and remote work capabilities. Portfolio tips are geared towards demonstrating these specific skills effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Breezy HR link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest examples of Figma work, design systems, and template creation. Tailor your presentation to highlight how your skills align with WearLinq's mission in healthcare technology.

• Resume Optimization: Ensure your resume clearly outlines your experience with graphic design, multimedia content creation, and proficiency in relevant software like Figma. Use keywords such as "brand asset management," "template design," and "visual storytelling."

• Prepare for Portfolio Walkthrough: Practice presenting your portfolio, focusing on your process, problem-solving skills, and the impact of your creative work. Be ready to discuss specific projects and your approach to remote collaboration.

• Research WearLinq: Thoroughly understand WearLinq's products, mission, and current visual branding. Prepare to articulate why you are a good fit for their innovative healthcare technology environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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