Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Particle

Location: Tel Aviv-Yafo, Israel

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-20

Experience Level: Mid-Level (2-3 years)

Remote Status: On-site

🚀 Role Summary

• Execute creative design for high-impact performance marketing campaigns across Meta, TikTok, and Google Display.

• Develop and iterate on multiple creative variations to drive conversion optimization and scale advertising efforts.

• Design compelling email visuals and manage automated customer journeys within Klaviyo.

• Conduct in-depth competitor analysis to inform creative strategy and identify market trends.

• Leverage advanced AI creative engines (Higgsfield, Google Flow, Nano Banana, Flux) to generate and refine performance-ready assets.

📝 Enhancement Note: While the title is "Creative Designer," the responsibilities and required skills clearly indicate a specialized role focused on performance marketing creative execution. This is not a general graphic design position but one deeply integrated with marketing operations and GTM strategies, demanding a data-driven approach to design.

📈 Primary Responsibilities

• Design static and dynamic ad creatives specifically optimized for Meta (Facebook/Instagram), TikTok, and Google Display Network platforms, adhering to platform-specific best practices and technical specifications.

• Strategize, produce, and manage a high volume of creative variations (A/B testing) for A/B testing and ongoing optimization to maximize key performance indicators (KPIs) such as Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS).

• Create visually appealing and engaging email templates, banners, and promotional assets for email marketing campaigns, with a focus on driving engagement and conversions through platforms like Klaviyo.

• Build and configure automated email flows and customer journeys within Klaviyo to nurture leads, onboard new customers, and re-engage existing ones, ensuring brand consistency and effective messaging.

• Conduct thorough market research and competitive analysis of digital advertising creative strategies, identifying successful trends, design patterns, and messaging that resonate with target audiences in the beauty industry.

• Collaborate closely with the marketing and GTM teams to understand campaign objectives, target demographics, and performance data, translating these insights into actionable creative briefs and design solutions.

• Utilize and refine AI-powered creative generation tools (e.g., Higgsfield, Google Flow, Nano Banana, Flux) to accelerate the design process, generate novel creative concepts, and produce assets that are then meticulously refined into high-performance designs.

• Ensure all creative assets are properly formatted, organized, and delivered according to campaign timelines and technical requirements for various digital channels.

📝 Enhancement Note: The emphasis on "performance ads," "testing and optimization at scale," and "AI-powered assets" strongly suggests this role is pivotal to the company's demand generation and customer acquisition strategy, operating within a GTM framework. The inclusion of Klaviyo points to a direct impact on customer retention and lifecycle marketing, underscoring the integration of creative with broader marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles in a performance marketing context is paramount. Relevant fields of study may include Graphic Design, Marketing, Digital Media, or Communications.

Experience: 2–3 years of hands-on experience specifically in performance marketing design, with a proven track record of creating successful advertising creatives. Experience within the beauty brand sector is a significant advantage, demonstrating an understanding of aesthetic trends and consumer preferences in this market.

Required Skills:

• Performance Marketing Design: Proven ability to design creative assets (static images, basic animations) that drive measurable results (conversions, clicks, engagement) across digital advertising platforms.

• Figma & Adobe Creative Suite: Expert proficiency in Figma for collaborative design and prototyping, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects) for image editing, graphic creation, and motion graphics.

• Platform Ad Formats: Deep understanding of creative constraints, best practices, and ad specifications for Meta (Facebook Ads, Instagram Ads), TikTok Ads, and Google Display Network.

• AI Creative Workflow: Hands-on experience with AI creative tools and engines (e.g., Higgsfield, Google Flow, Nano Banana, Flux) for asset generation, iteration, and refinement, demonstrating an ability to integrate AI into a design workflow.

• Conversion Optimization Mindset: A strong aptitude for designing with conversion goals in mind, understanding how visual elements, copywriting, and calls-to-action (CTAs) influence user behavior.

• Competitor Analysis: Ability to research, analyze, and synthesize competitor creative strategies to identify opportunities and inform design direction.

Preferred Skills:

• Klaviyo Experience: Familiarity with Klaviyo for designing email visuals and understanding email marketing automation flows.

• Beauty Brand Aesthetics: Prior experience designing for beauty brands, understanding industry trends, visual language, and target audience preferences.

• Motion Graphics/Video Editing: Basic skills in creating short video ads or animated graphics for performance campaigns.

• Data Analysis Interpretation: Ability to interpret basic performance metrics (CTR, CVR, ROAS) to inform creative iteration.

📝 Enhancement Note: The explicit mention of "AI-powered assets using Higgsfield, Google Flow, Nano Banana, and Flux engines" is a critical differentiator. This indicates a forward-thinking approach to creative production and a need for candidates who are not just designers but also innovators comfortable with emerging AI technologies in marketing. The mandatory portfolio requirement emphasizes practical, results-oriented design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: A robust portfolio showcasing at least 3-5 distinct campaigns or projects where your creative designs directly contributed to measurable performance improvements (e.g., increased CTR, CVR, reduced CPA, higher ROAS). Each case study should clearly articulate the objective, your role, the creative strategy, the platforms used, and the quantifiable results achieved.

• Creative Variation Examples: Demonstrations of how you created multiple variations of ad creatives for A/B testing, illustrating your understanding of iterative design and optimization for different audience segments or campaign goals.

• Platform-Specific Examples: Visual examples of ads designed for Meta, TikTok, and Google Display, highlighting your understanding of each platform's unique creative requirements and best practices.

• AI-Generated Asset Refinement: Examples of how you've utilized AI tools to generate initial creative concepts or assets, followed by your subsequent design refinement to ensure brand alignment and performance optimization.

Process Documentation:

• Workflow Design for Iteration: Ability to document and explain your process for generating creative variations, conducting A/B tests, and iterating on designs based on performance data. This should include your approach to creative briefs and campaign setup.

• AI Tool Integration Strategy: Documentation or explanation of how you integrate AI tools into your creative workflow, including your methodology for prompt engineering (if applicable), asset selection, and refinement stages.

• Performance Analysis Integration: A clear process for how you translate performance metrics from ad platforms and email systems into actionable design insights and improvements for future creative assets.

📝 Enhancement Note: For a role focused on performance marketing creative, the portfolio is not just a showcase but a demonstration of problem-solving and impact. The emphasis on AI tools and iterative design means candidates should be prepared to explain their process for leveraging technology and data to drive creative excellence and business outcomes.

💵 Compensation & Benefits

Salary Range: Given the location (Tel Aviv-Yafo, Israel), the mid-level experience requirement (2-3 years), and the specialized nature of performance marketing creative design with AI tool proficiency, a competitive salary range would typically fall between ₪7,000 to ₪11,000 per month gross. This estimate is based on industry benchmarks for similar roles in Israel, considering the cost of living and demand for specialized digital marketing skills.

Benefits:

• Full-Time Employment Package: Standard benefits typically include social security contributions, health insurance coverage (often private, supplementing national health), and pension contributions as per Israeli labor law.

• Professional Development: Opportunities for training and development in new design tools, AI technologies, and performance marketing strategies. This could include access to online courses, workshops, or industry conferences.

• Creative Environment: Access to modern design tools and potentially a collaborative workspace that fosters innovation and creativity.

• Employee Discounts: As Particle manages beauty brands, employees may be eligible for discounts on their product portfolio.

• Team Events & Social Activities: Regular team-building events and social gatherings to foster a strong company culture.

Working Hours: The role is specified as on-site, 5 days a week. A standard Israeli work week is typically 40-43 hours, often with some flexibility depending on team needs and personal arrangements, though the on-site requirement suggests a structured office presence.

📝 Enhancement Note: The salary estimate is based on general market data for mid-level creative professionals in Tel Aviv, with an upward adjustment for the specific demand for performance marketing and AI creative skills. Benefits are inferred based on standard Israeli employment practices for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Particle operates within the Consumer Packaged Goods (CPG) sector, specifically focusing on the Beauty and Personal Care industry. They function as a brand incubator or accelerator, building and scaling multiple direct-to-consumer (DTC) beauty brands. This is a dynamic, fast-paced environment driven by e-commerce performance and consumer trends.

Company Size: The provided data does not specify company size, but the description "fast-growing international portfolio" suggests a scale that requires structured marketing operations and dedicated creative support, likely ranging from 50-250 employees.

Founded: The founding date is not provided. However, the focus on building brands implies a relatively modern company, likely established within the last 5-10 years, leveraging current e-commerce and digital marketing strategies.

Team Structure:

• The Creative Designer will likely be part of a broader Marketing team, potentially reporting to a Marketing Manager, Head of Performance Marketing, or Creative Director.

• This role will collaborate closely with other marketing functions, including performance marketers, copywriters, email marketers, and potentially product managers or brand managers.

• There might be a dedicated "Creative Operations" function or a shared services model for asset management and production. Methodology:

• Data-Driven Decision Making: Particle's focus on performance and conversions indicates a strong reliance on data analytics to inform all aspects of marketing, including creative strategy.

• Agile Campaign Management: Expect an iterative approach to campaign execution, with rapid testing, analysis, and optimization cycles.

• Technology Adoption: The explicit mention of AI tools suggests a willingness to adopt and integrate new technologies to gain a competitive edge in creative production and campaign effectiveness.

Company Website: https://particle.bamboohr.com/careers

📝 Enhancement Note: Particle's model of building multiple beauty brands means the Creative Designer will be exposed to diverse brand identities and target audiences, requiring adaptability and a broad understanding of beauty market aesthetics. The "fast-growing" nature implies a culture of innovation, speed, and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Performance Creative Designer. It requires 2-3 years of specialized experience, indicating a step beyond entry-level roles. The responsibilities involve executing designs that directly impact campaign performance and scale, suggesting a significant level of autonomy and contribution to core business objectives.

Reporting Structure: The designer will likely report to a marketing lead who oversees performance marketing or creative strategy. This structure allows for direct collaboration with campaign managers and strategists, ensuring creative output is aligned with overarching marketing goals.

Operations Impact: The primary impact of this role is on the effectiveness and scalability of marketing campaigns. By creating high-converting ad assets and optimizing creative performance, the designer directly influences customer acquisition costs, conversion rates, and ultimately, revenue generated through digital channels. Their work is critical for the growth and profitability of Particle's beauty brands.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for specific platforms (Meta, TikTok, Google) and mastering conversion-focused design principles.

• AI Creative Leadership: Become a go-to expert within Particle for leveraging AI tools in creative production, potentially leading initiatives in this area.

• Broader Marketing Operations Involvement: Gain exposure to other areas of marketing operations, such as campaign management, A/B testing strategy, and email marketing automation.

• Brand Design Expansion: With sufficient experience and demonstrated success, opportunities to contribute to broader brand identity development or lead creative for specific brand launches.

• Transition to Marketing Strategy: Develop a strong understanding of marketing strategy and data analysis, potentially leading to roles in performance marketing management or creative strategy.

📝 Enhancement Note: The growth path for a performance creative designer often involves a blend of deepening technical design skills and expanding into strategic marketing understanding. The emphasis on AI and data will be key drivers for career advancement.

🌐 Work Environment

Office Type: The role is explicitly on-site, requiring 5 days a week in Particle's Tel Aviv offices. This suggests a traditional office setup designed for in-person collaboration and focused work.

Office Location(s): Tel Aviv-Yafo, Israel. This is a major economic and technological hub in Israel, offering a vibrant urban environment with good accessibility via public transportation.

Workspace Context:

• Collaborative Hub: The on-site requirement implies a workspace designed for team interaction, brainstorming sessions, and direct communication with marketing colleagues and potentially brand teams.

• Technology-Rich Environment: Expect access to modern hardware, software licenses (Figma, Adobe Suite), and potentially specialized tools for AI creative generation.

• Dynamic Industry Focus: The environment will likely be fast-paced, reflecting the competitive nature of the beauty e-commerce market, with a strong emphasis on results and innovation.

Work Schedule: A standard 5-day work week, likely with core hours for team collaboration, but potentially offering some flexibility within the office setting depending on team culture and project demands.

📝 Enhancement Note: The on-site mandate is significant. It suggests the company values in-person collaboration, rapid feedback loops, and a shared team culture, which can be beneficial for creative brainstorming and agile workflow execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, critically, your portfolio. Candidates without a strong, relevant portfolio will likely be screened out.

• Skills Assessment (Portfolio Review): A dedicated session to walk through your portfolio. Be prepared to discuss specific projects, your design process, the challenges you faced, and the performance impact of your work. Expect questions about your experience with Meta, TikTok, Google Display, Klaviyo, and AI tools.

• Technical/Creative Exercise: Potentially a small design challenge or a case study where you're asked to propose creative solutions for a given brief or analyze existing creatives. This will test your ability to think critically and apply your skills under pressure.

• Team/Cultural Fit Interview: Meeting with potential team members or managers to assess your collaboration style, communication skills, and alignment with Particle's fast-paced, data-driven culture.

• Final Interview: Likely with a senior leader to discuss your overall fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the platforms used, the specific creative elements you designed, and the measurable results (e.g., "Increased CTR by 15%," "Achieved a ROAS of 4.5x").

• Highlight AI Integration: Showcase examples where you effectively used AI tools, explaining your process from generation to refinement and the benefits it brought to the project (speed, novelty, performance).

• Showcase Platform Expertise: Include examples that clearly demonstrate your understanding of the nuances of ad creative for Meta, TikTok, and Google Display.

• Tell a Story: Structure your portfolio around compelling narratives for each project, explaining the "why" behind your design choices and how they addressed specific marketing challenges.

• Visual Clarity and Professionalism: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. PDFs are common, but a personal website is even better.

Challenge Preparation:

• Understand the "Why": For any creative challenge, focus on understanding the underlying business goal and target audience before jumping into design.

• Platform Constraints: Be mindful of the specific platform's creative limitations and best practices.

• Iterative Approach: Demonstrate an understanding that creative is not static; be prepared to discuss how you would test and iterate on your proposed designs.

• AI & Data Integration: If applicable, incorporate how AI could assist or how data would inform your design decisions.

📝 Enhancement Note: The emphasis on a "marketing ads portfolio is mandatory" and the specific AI tools listed are critical. Candidates must be prepared to demonstrate tangible results and a forward-thinking approach to creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems for ad creatives.

• Adobe Creative Suite: Core tools for image manipulation (Photoshop), vector graphic creation (Illustrator), and potentially motion graphics/basic video editing (After Effects).

• AI Creative Engines: Proficiency or willingness to learn and master Higgsfield, Google Flow, Nano Banana, and Flux for asset generation and ideation.

Analytics & Reporting:

• Meta Ads Manager: Understanding of creative requirements and performance metrics within Meta's ad platform.

• TikTok Ads Manager: Familiarity with creative specifications and campaign performance data on TikTok.

• Google Ads (Display): Knowledge of Google Display Network creative formats and reporting.

CRM & Automation:

• Klaviyo: Experience in designing email visuals and understanding the capabilities of this email marketing automation platform.

📝 Enhancement Note: The specific AI tools are highly specialized and indicate a cutting-edge approach to creative production. Proficiency or a strong aptitude for learning these will be a major differentiator.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on measurable results and ROI, where creative output is directly tied to campaign success and business objectives.

• Agile & Iterative: Embracing a culture of continuous improvement through rapid testing, learning, and adaptation of creative strategies.

• Data-Informed: Utilizing data analytics to guide design decisions, optimize campaigns, and demonstrate the impact of creative work.

• Innovative & Tech-Forward: Openness to adopting new technologies, particularly AI tools, to enhance efficiency and creative output.

• Collaborative: Working closely with cross-functional teams to achieve shared marketing goals.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with performance marketers, copywriters, and potentially brand managers, requiring clear communication and a shared understanding of campaign objectives.

• Feedback-Oriented: A culture where constructive feedback is given and received to continuously improve creative output and campaign performance.

• Proactive Communication: Taking initiative to share insights from competitor analysis or performance data that could inform broader marketing strategies.

📝 Enhancement Note: The culture is likely to be fast-paced and results-oriented, typical of successful DTC e-commerce companies. Designers are expected to be proactive contributors who can translate data and strategic goals into compelling visual assets.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Creative Demands: The need to produce a large quantity of creative variations for constant testing and optimization can be demanding.

• Rapidly Evolving Platforms & AI: Staying abreast of constant changes in ad platform algorithms, creative best practices, and advancements in AI creative technologies requires continuous learning.

• Balancing Creativity with Performance: The inherent challenge of creating visually appealing and engaging designs that also meet strict performance metrics and conversion goals.

• Adapting to Diverse Brand Aesthetics: If Particle manages multiple brands, the designer must be adept at quickly understanding and applying different brand guidelines and visual languages.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Becoming an expert in the advanced AI tools mentioned, potentially shaping how Particle uses them in the future.

• Advanced Performance Marketing Design: Developing deeper insights into conversion rate optimization (CRO) and the psychological drivers of consumer behavior through design.

• Cross-Platform Expertise: Expanding knowledge and design capabilities across an even wider array of digital advertising platforms.

• Email Marketing Automation & Design: Deepening skills in Klaviyo and email marketing strategy, contributing more strategically to customer lifecycle campaigns.

📝 Enhancement Note: The primary growth opportunity lies in becoming a specialist in the intersection of creative design, performance marketing, and emerging AI technologies, a highly sought-after skill set.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing ad creatives for a new beauty product launch on TikTok vs. Meta?" (Tests platform understanding and strategic creative thinking)

• "Describe a time you used data to significantly improve the performance of your creative work. What was your process?" (Assesses data-driven approach and impact)

• "Walk me through your process for generating and testing multiple creative variations for a single ad campaign. How do you decide what to test?" (Evaluates iterative design and optimization methodology)

• "How have you incorporated AI tools into your design workflow? What were the benefits and challenges?" (Probes experience with AI and forward-thinking approach) Company & Culture Questions:

• "What interests you about Particle and our portfolio of beauty brands?" (Assesses research and genuine interest)

• "How do you handle receiving constructive feedback on your designs, especially if it contradicts your initial vision?" (Evaluates collaboration and adaptability)

• "Describe your experience working in a fast-paced, results-driven environment. How do you prioritize your workload?" (Gauges fit for a dynamic startup culture) Portfolio Presentation Strategy:

• Focus on Impact: For each portfolio piece, lead with the results. What was the objective, and what measurable impact did your creative have?

• Explain Your Process: Clearly articulate your design process, including how you interpreted briefs, conducted research, utilized tools (especially AI), and iterated based on feedback or data.

• Demonstrate AI Proficiency: Be ready to discuss specific AI tools you've used, how they fit into your workflow, and the tangible benefits they provided.

• Tailor to Particle: If possible, subtly tailor your presentation to highlight experience relevant to beauty brands and performance marketing.

📝 Enhancement Note: Be prepared to speak extensively about your portfolio, emphasizing quantifiable results and your specific contributions. The AI tools are a key differentiator, so be ready to discuss your experience with them in detail.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Particle's BambooHR careers portal.

• Curate Your Portfolio: Ensure your portfolio prominently features performance marketing case studies, clearly showcasing quantifiable results (e.g., CTR, CVR, ROAS improvements) and highlighting your experience with Meta, TikTok, Google Display, and AI creative tools.

• Optimize Your Resume: Tailor your resume to emphasize your 2-3 years of performance marketing design experience, proficiency in Figma and Adobe Creative Suite, and any beauty industry or Klaviyo experience. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling, explaining your design process, the impact of your work, and your experience with AI-driven creative.

• Research Particle: Understand their business model (beauty brand portfolio), their target audience, and their likely marketing strategies. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.