Creative Content Designer Ovomaltine, Twinings & Caotina (m/w/d) 80-100 %

📍 Job Overview

Job Title: Creative Content Designer Ovomaltine, Twinings & Caotina (m/w/d) 80-100 %

Company: Twinings Ovaltine

Location: Neuenegg, Bern, Switzerland

Job Type: Permanent - Full Time

Category: Marketing Operations / Creative Operations / Brand Content Management

Date Posted: 2026-07-16

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the development of compelling content strategies and creative concepts for iconic brands like Ovomaltine, Twinings, and Caotina.

• Translate brand strategies and consumer insights into engaging visual narratives across a spectrum of digital and physical touchpoints, ensuring consistent brand experiences.

• Manage the end-to-end content lifecycle, from ideation and creation to optimization and asset management within a Digital Asset Management (DAM) system.

• Drive innovation by identifying emerging trends in content, platforms, and user behavior to inform visually striking and effective design solutions.

📝 Enhancement Note: This role sits within the Consumer Experience Team, indicating a strong focus on how content impacts customer perception and engagement. The emphasis on "Love Brands" and a "Consumer Experience Team" suggests a need for a candidate who can connect emotionally with consumers through creative content. The 80-100% employment type indicates flexibility in working hours, with the core requirement being output rather than strict time adherence.

📈 Primary Responsibilities

• Content Strategy & Campaign Development: Conceive and develop impactful campaign ideas and content formats, from initial strategic planning through to final execution, ensuring alignment with brand objectives.

• Brand & Channel Amplification: Effectively translate overarching brand strategies, campaign goals, and deep consumer insights into persuasive content concepts tailored for diverse channels including social media, websites, e-commerce platforms, newsletters, Point of Sale (POS), and print media.

• Consumer Journey Mapping: Scale and adapt "hero" content to meet specific channel requirements and target audience needs, guaranteeing a unified and consistent brand experience across all digital and physical touchpoints.

• Trend Scouting & Innovation: Proactively identify and analyze emerging trends, platform dynamics, and evolving user needs to conceptualize and deliver visually compelling content and design solutions that resonate with target audiences.

• Content Lifecycle Management & DAM: Oversee the entire content journey from ideation, creation, and adaptation to deployment and performance optimization, ensuring all assets are meticulously organized and maintained within the Digital Asset Management (DAM) system.

• Cross-Functional Collaboration: Foster strong working relationships with the Content & Activation Team, external agencies, and various internal stakeholders, while actively promoting best practices and knowledge sharing within the international TwiningsOvo network.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, creative execution, and operational management. The emphasis on "skalieren und adaptieren" (scaling and adapting) suggests a need for efficiency and a strong understanding of content repurposing. The mention of "DAM-System" is a critical operational component for this role.

🎓 Skills & Qualifications

Education:

• Degree or formal training in Design, Visual Communication, Brand Communication, or a closely related field. Experience:

• Minimum of 2-5 years of hands-on experience in content creation, creative strategy, campaign development, brand experience design, or a similar role, demonstrating a clear progression in responsibilities. Required Skills:

• Content Conception & Creative Strategy: Proven ability to think strategically, independently develop impactful campaign ideas, and translate complex requirements into clear, actionable creative solutions.

• Visual Design & Storytelling: A strong aesthetic sensibility for visual quality, brand stewardship, compelling storytelling, and a keen understanding of current digital trends.

• Performance-Oriented Mindset: Capacity to integrate creative excellence with a deep understanding of user needs, data-driven learnings, and overarching business objectives.

• Adobe Creative Cloud Proficiency: Expert-level command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for professional design and content creation.

• Language Fluency: Excellent command of both German and English, essential for clear communication and collaboration within a multinational environment.

Preferred Skills:

• Video production and editing expertise.

• Motion design capabilities.

• Experience with Digital Asset Management (DAM) systems.

• Familiarity with Artificial Intelligence (AI) tools for content creation and optimization.

• Proficiency in French for enhanced communication within specific regions or with certain stakeholders.

📝 Enhancement Note: The requirement for a "performance-understanding" indicates that while creativity is paramount, the candidate must also demonstrate how their work drives measurable business outcomes. The "2-5 years" experience level suggests a need for a candidate who can operate with a degree of autonomy but may still benefit from guidance on broader strategic initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing successful content creation campaigns for consumer brands, with a focus on visual storytelling and channel-specific adaptations.

• Include case studies that highlight your process for translating brand strategy and consumer insights into creative content concepts that achieved specific marketing objectives.

• Provide examples of how you have scaled and adapted "hero" content across various digital and physical touchpoints, ensuring brand consistency.

• Showcase your ability to manage the content lifecycle, from ideation and creation to optimization, ideally with examples of working within or managing assets in a DAM system. Process Documentation:

• Evidence of a structured approach to content ideation, development, and execution, including workflow design and optimization.

• Examples of how you have collaborated with cross-functional teams or external agencies to bring content projects to fruition.

• Demonstrate an understanding of how content performance is measured and optimized, referencing data or learnings where applicable.

📝 Enhancement Note: The emphasis on a "portfolio" in a creative role is standard, but for this position, it should specifically highlight the candidate's ability to manage content across a brand portfolio (Ovomaltine, Twinings, Caotina) and their understanding of the full content lifecycle, including DAM. The request for "data-driven learnings" in the portfolio is crucial for demonstrating performance understanding.

💵 Compensation & Benefits

Salary Range:

• Given the location in Switzerland (Neuenegg, Bern) and the mid-level experience requirement (2-5 years), a competitive salary range for a Creative Content Designer would typically fall between CHF 85,000 and CHF 110,000 annually. This estimate is based on industry benchmarks for creative roles in Switzerland, considering the cost of living and the specific responsibilities outlined. Benefits:

• Generous Vacation: 29 days of paid vacation annually, providing ample time for rest and rejuvenation.

• Birthday Leave: An additional paid day off on your birthday, recognizing personal milestones.

• Holiday Perks: Extra paid days off on the Friday after Ascension Day, December 24th, and December 31st, enhancing holiday periods.

• Employee Discount: A substantial 35% discount on products at the company's factory store, offering excellent value for brand enthusiasts.

• Subsidized Travel Vouchers: Discounted Reka-Checks, a popular Swiss voucher system for leisure activities and travel, increasing disposable income for personal pursuits.

• Sportive Company Culture: Encouragement of an active lifestyle and a supportive, sports-oriented company ethos.

• Flat Hierarchies & 'Du' Culture: An informal and accessible work environment with minimal hierarchical barriers and a widespread use of the informal "Du" (you) in communication.

• Modern Workspace: Access to a modernly equipped work environment designed for productivity and comfort.

• Flexible Working Hours: Opportunities for flexible working hours to better manage work-life balance, with the primary focus on output and project completion.

Working Hours:

• The role is advertised as 80-100% of a full-time position. A standard full-time week in Switzerland is typically 40-42 hours. This translates to approximately 32-40 hours per week, with flexibility in scheduling, allowing for work-life integration.

📝 Enhancement Note: The salary estimate is a critical component for operations professionals evaluating roles. The detailed breakdown of benefits, especially the specific holidays and discounts, provides significant value beyond a generic list. The mention of "flat hierarchies" and "Du-Kultur" is important for understanding the operational dynamics of team interaction.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, specifically focused on branded consumer goods with a strong heritage. The company operates within the broader context of Twinings Ovomaltine Group and Associated British Foods (ABF), a global food processing and distribution conglomerate.

Company Size: While not explicitly stated, Twinings Ovomaltine as a group likely employs several hundred to a few thousand people globally, with the ABF group being significantly larger. This implies a stable corporate structure with local operational autonomy.

Founded: Twinings has a history dating back to 1706, while Ovomaltine was developed in 1904. This long heritage suggests a culture that values tradition, quality, and established brand equity, while also needing to remain agile and innovative.

Team Structure:

• The role is within the Consumer Experience Team, suggesting a focus on customer-facing aspects of marketing and brand engagement.

• This team likely collaborates closely with broader Marketing, Brand Management, Digital Marketing, and potentially Sales teams.

• The mention of "internationales Netzwerk" and "international TwiningsOvo network" indicates that this team operates within a matrix structure, with connections to global brand strategies and potentially regional counterparts. Methodology:

• Data-Driven Content: The role emphasizes connecting creative work with "datenbasierten Learnings" (data-based learnings) and "Consumer Insights," indicating a data-informed approach to content strategy and optimization.

• Agile Content Development: The process described, from concept to execution and optimization, along with the need to adapt content across channels, suggests an agile and iterative methodology for content creation and deployment.

• Brand Stewardship: A core methodology will involve maintaining and enhancing strong brand identities (Ovomaltine, Twinings, Caotina) across all creative outputs.

Company Website: http://www.twiningspeople.co.uk

📝 Enhancement Note: Understanding the parent company (ABF) and the specific group (Twinings Ovomaltine) is crucial for appreciating the scale and resources available. The "Consumer Experience Team" context is vital for tailoring application materials to highlight relevant skills. The blend of heritage brands and modern marketing demands suggests a culture that values both stability and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for professionals with 2-5 years of experience. It offers a significant opportunity to take ownership of content creation and strategy for well-established brands, moving beyond junior execution to strategic conceptualization and campaign management.

Reporting Structure: The role reports into the Consumer Experience Team. The specific reporting manager is likely a Content Manager, Brand Manager, or Head of Consumer Experience. Collaboration with external agencies and the international network suggests exposure to diverse management styles and global best practices.

Operations Impact: The Creative Content Designer directly impacts brand perception, consumer engagement, and ultimately, sales performance by creating content that resonates with target audiences and drives desired actions across various touchpoints. Their work is fundamental to building brand equity and fostering customer loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in specific content formats (e.g., video, motion graphics, AI-assisted content) or brand portfolios.

• Strategic Advancement: Progress to a Senior Content Designer, Creative Lead, or Content Strategy Manager role, taking on more strategic oversight and team leadership responsibilities.

• Cross-functional Mobility: Opportunities to move into broader marketing roles, brand management, or digital strategy positions within Twinings Ovomaltine or the wider ABF group.

• International Exposure: Leverage the global network for potential international assignments or collaborations, broadening professional experience and cultural understanding.

📝 Enhancement Note: For operations professionals, understanding the career trajectory is key. This role offers a clear path from execution to strategy and potential leadership, with the added benefit of working with globally recognized brands within a large corporate structure.

🌐 Work Environment

Office Type: The role is primarily on-site in Neuenegg, Switzerland. This suggests a traditional office environment designed for collaborative work and access to company resources.

Office Location(s): The primary office is in Neuenegg, Bern, Switzerland. This location offers a balance between a focused work environment and proximity to urban centers for amenities and transport.

Workspace Context:

• Collaboration Hub: The office environment is likely structured to facilitate teamwork, brainstorming sessions, and close collaboration with the Consumer Experience Team and other marketing functions.

• Tool Accessibility: Expect access to standard office technology, high-performance workstations for design software (Adobe Creative Cloud), and potentially a Digital Asset Management (DAM) system.

• Team Interaction: Frequent opportunities for face-to-face interaction with colleagues, fostering a strong team spirit and enabling efficient communication and feedback loops.

Work Schedule: The 80-100% employment type suggests flexible working hours are available, allowing individuals to manage their schedules around core business needs and personal commitments, while ensuring consistent output and availability for team collaboration.

📝 Enhancement Note: The on-site requirement is a key factor for many candidates. Detailing the collaborative nature of the workspace and the availability of necessary tools is important for setting expectations. The flexibility in working hours, within an on-site context, is a valuable perk for work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio by HR or the hiring manager to assess basic qualifications and creative fit. Be prepared to articulate your experience and highlight relevant projects.

• Creative Task/Case Study: A common step for creative roles. You may be asked to develop a mock campaign concept or design a piece of content based on a brief for one of the brands, demonstrating your strategic thinking, creative execution, and understanding of brand guidelines.

• Hiring Manager/Team Interview: A deeper dive into your experience, approach to content strategy, collaboration skills, and problem-solving abilities. Expect questions about your portfolio projects and how you handle challenges.

• Cultural Fit & Stakeholder Interviews: Potentially meet with other team members or stakeholders to assess how well you align with the company culture and team dynamics.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that demonstrate your skills in content strategy, creative development, and execution for consumer brands.

• Highlight Brand Relevance: For each project, clearly articulate the brand, the objective, your role, the creative process, the channels used, and the measurable results or impact.

• Showcase Process: Include behind-the-scenes insights into your ideation process, how you translated insights into creative, and how you managed the content lifecycle.

• Demonstrate Versatility: If possible, include examples across different media (digital, print, social) and for different brands within the Ovomaltine, Twinings, Caotina portfolio.

• Prepare to Discuss: Be ready to verbally walk through your portfolio, elaborating on your creative decisions, problem-solving approaches, and the ROI or impact of your work.

Challenge Preparation:

• Brand Immersion: Thoroughly research Ovomaltine, Twinings, and Caotina – their current marketing, target audiences, brand voice, and recent campaigns.

• Trend Awareness: Be prepared to discuss current trends in content marketing, social media, and digital design relevant to the FMCG sector.

• Strategic Thinking: Practice framing creative ideas within strategic objectives and business goals. Consider how to measure content success.

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Cloud and any other relevant design or DAM tools.

📝 Enhancement Note: For creative operations roles, the portfolio is paramount. Emphasizing the need to demonstrate strategic thinking alongside creative execution is crucial. The interview process likely involves a practical creative challenge, so preparation in that area is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential and expected proficiency. This includes:

  • Photoshop: For image manipulation and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout and print design (brochures, POS materials).
  • Premiere Pro / After Effects (Preferred): For video editing and motion graphics.

• Digital Asset Management (DAM) System: Experience with or ability to quickly learn and manage a DAM system for organizing, storing, and retrieving digital assets.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret basic content performance metrics from social media, web analytics, or e-commerce platforms will be beneficial. Familiarity with tools like Google Analytics or social media platform insights would be a plus. CRM & Automation:

• While not directly managing CRM, understanding how content integrates with customer journeys managed via CRM or marketing automation platforms (e.g., email campaigns) would be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and DAM systems is critical. For operations roles, understanding how these tools facilitate workflow and asset management is key. Highlighting preferred skills like video and AI tools further defines the technical expectations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop fresh, impactful ideas and explore new content formats and technologies.

• Brand Passion: Genuine enthusiasm for iconic brands like Ovomaltine, Twinings, and Caotina, and a commitment to upholding their integrity and appeal.

• Collaboration & Teamwork: A strong emphasis on working together, sharing ideas, and supporting team members to achieve collective goals within the Consumer Experience Team and the broader network.

• Data-Informed Decision-Making: Utilizing consumer insights and performance data to guide creative strategies and optimize content for maximum effectiveness.

• Efficiency & Quality: A commitment to delivering high-quality creative work efficiently, managing the content lifecycle effectively, and maintaining organized digital assets.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, brand management, and other internal teams to ensure content aligns with overall business objectives and campaign strategies.

• Agency Partnership: Effectively briefing and collaborating with external creative agencies to achieve desired outcomes.

• Knowledge Sharing: Participating in a culture that encourages the sharing of best practices, learnings, and innovative ideas, particularly within the international TwiningsOvo network.

• Feedback Culture: Openness to constructive feedback on creative work from peers, managers, and stakeholders to drive continuous improvement.

📝 Enhancement Note: Understanding the company's values and preferred collaboration style is crucial for cultural fit. For operations professionals, this means looking for indicators of a process-oriented yet agile environment that values both individual contribution and team synergy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct brand identities, target audiences, and content needs for Ovomaltine, Twinings, and Caotina simultaneously.

• Content Saturation: Cutting through the noise in a crowded digital landscape to create content that truly engages consumers.

• Evolving Platforms: Keeping pace with rapid changes in social media algorithms, new platforms, and emerging content technologies (e.g., AI).

• Data-to-Creative Translation: Seamlessly integrating data insights and performance metrics into the creative development process without stifling innovation.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to develop advanced skills in areas like motion graphics, video production, AI-driven content tools, and advanced DAM system utilization.

• Brand Expertise: Deepen knowledge of brand strategy, consumer psychology, and market dynamics within the FMCG sector.

• International Exposure: Gain experience working within a global network, understanding different market approaches and cultural nuances in content creation.

• Creative Leadership: Potential to grow into roles with greater strategic responsibility, leading creative initiatives and mentoring junior team members.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare realistic expectations and showcase their problem-solving abilities. Highlighting specific learning opportunities demonstrates the company's investment in employee growth, particularly relevant for operations professionals seeking to expand their skill sets.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content strategy for a new product launch for Ovomaltine, considering its current brand positioning and target audience?" (Focus on process, insights, and channel selection).

• "Describe a time you had to adapt a core campaign message for different social media platforms. What was your process, and what were the key considerations?" (Focus on channel-specific execution and scalability).

• "Imagine our content engagement metrics have been declining on Instagram. What steps would you take to diagnose the issue and propose creative solutions?" (Focus on problem-solving, data interpretation, and creative response). Company & Culture Questions:

• "What excites you most about working with heritage brands like Ovomaltine, Twinings, and Caotina?" (Assess brand passion and understanding).

• "How do you stay updated on the latest content creation trends and design innovations?" (Gauge proactivity and industry awareness).

• "Describe your ideal collaborative environment within a marketing team. How do you ensure your creative vision aligns with business objectives?" (Assess team dynamics and strategic alignment). Portfolio Presentation Strategy:

• Storytelling is Key: For each project, frame it as a narrative: the challenge, your strategic approach, the creative solution, the execution, and the measurable impact.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your work (e.g., engagement rates, conversion improvements, reach).

• Showcase Process Flow: Be prepared to walk through your workflow, from initial brief to final asset delivery, emphasizing efficiency and collaboration.

• Highlight Brand Understanding: Explicitly connect your creative choices to the specific brand's identity, values, and target audience.

• Prepare for Q&A: Anticipate questions about your design choices, challenges faced, and how you would apply similar strategies to Ovomaltine, Twinings, or Caotina.

📝 Enhancement Note: Providing specific examples of interview questions tailored to the role, company, and operations context is invaluable. The emphasis on portfolio presentation strategy should guide candidates on how to effectively showcase their value proposition.

📌 Application Steps

To apply for this Creative Content Designer position:

• Submit your application through the provided link: https://twiningsovocareers.pinpointhq.com/en/postings/501e399f-c6ec-46c2-8a3b-f70c88449efa

• Tailor Your CV: Customize your resume to highlight experience in content creation, creative strategy, brand communication, and proficiency with Adobe Creative Cloud, using keywords from the job description.

• Curate Your Portfolio: Select and refine 3-5 of your strongest, most relevant creative projects. Ensure they clearly demonstrate your ability to develop and execute engaging content for consumer brands, and that your portfolio is easily accessible (e.g., via a link to your website or a professional platform).

• Prepare a Cover Letter (Optional but Recommended): Briefly express your enthusiasm for Ovomaltine, Twinings, and Caotina, and articulate how your creative vision and experience align with the role's requirements and the company's values.

• Research Thoroughly: Familiarize yourself with the brands (Ovomaltine, Twinings, Caotina), their current marketing efforts, and the Twinings Ovomaltine Group's mission and values before any interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.