COORDINADOR EXPERIENCIA DIGITAL (UX/UI) | CORPORATIVO

📍 Job Overview

Job Title: COORDINADOR EXPERIENCIA DIGITAL (UX/UI) | CORPORATIVO

Company: Arca Continental, S.A.B. de C.V.

Location: Mexico

Job Type: Full-time

Category: Digital Experience Design / User Experience Operations

Date Posted: 2026-05-07

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design of intuitive digital experiences for B2B clients across Mexico, Peru, Ecuador, and Argentina, focusing on user-centric product development.

• Drive user research initiatives, translating business requirements into actionable user testing scenarios and prototypes.

• Facilitate cross-functional collaboration between design, product, and development teams to ensure seamless implementation of user experience strategies.

• Champion user feedback loops through market research and direct client engagement to inform product enhancements and strategic decision-making.

• Maintain a comprehensive historical record of user research findings and design iterations to foster continuous improvement and knowledge sharing within the digital experience team.

📝 Enhancement Note: This role, while titled "Coordinador Experiencia Digital (UX/UI)", has significant operational components that align with Revenue Operations or GTM Operations principles by focusing on enhancing the B2B client experience to drive adoption and satisfaction, indirectly impacting revenue. The emphasis on user testing, feedback loops, and cross-functional collaboration is critical for optimizing the customer journey within digital platforms.

📈 Primary Responsibilities

• Collaborate closely with design, product, and development teams to translate user needs and business objectives into well-defined user experience (UX) use cases for rigorous user testing.

• Configure and execute user experience experiments using prototyping tools (e.g., Figma) and user testing platforms (e.g., Maze) to gather qualitative and quantitative insights.

• Effectively communicate research findings, insights, and recommendations to senior leadership, including department heads, managers, and directors, to influence strategic decisions.

• Foster clear and consistent communication with country-specific teams (Mexico, Peru, Ecuador, Argentina) to understand regional nuances and ensure localized user experience relevance.

• Design information architecture and user flows for application functionalities, ensuring a logical and intuitive navigation structure for B2B users.

• Facilitate workshops and training sessions focused on user research methodologies, design thinking, and best practices for internal teams.

• Conduct on-site market research and client visits to gather direct feedback and observe user behavior within their operational environments.

• Liaise with development and product teams to review technical requirements, clarify research objectives, and ensure the feasibility of proposed UX solutions.

• Maintain an up-to-date and organized historical repository of all user research activities, findings, and iteration logs to support ongoing product development and knowledge management.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX/UI design and operational execution, particularly in user research, data collection, and cross-functional communication. Key operational aspects include managing the user testing process, synthesizing diverse stakeholder feedback, and ensuring consistent application of UX principles across international markets.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• UX Research Expertise: Demonstrated ability to plan, conduct, and analyze various forms of user research, including usability testing, user interviews, and surveys.

• Prototyping & Design Tools: Proficiency in industry-standard design and prototyping tools such as Figma, Miro, or Sketch, with a strong portfolio showcasing work across digital products, platforms, and mobile applications.

• Agile & Scrum Methodologies: Hands-on experience working within Agile development frameworks and project management methodologies like Scrum, enabling effective collaboration in fast-paced environments.

• B2B Product Context: Familiarity with the unique challenges and requirements of designing for Business-to-Business (B2B) products, preferably in multi-category environments.

• Communication & Collaboration: Exceptional verbal and written communication skills, with the ability to articulate complex ideas clearly and collaborate effectively with diverse, cross-functional teams and international stakeholders.

• Information Architecture: Solid understanding of information architecture principles and the ability to design intuitive user flows and navigation structures.

Preferred Skills:

• User Testing Platforms: Experience utilizing specialized user testing tools such as Maze, Condens, Lookback, or similar platforms for efficient and insightful user feedback collection.

• Workshop Facilitation: Proven ability to design and facilitate workshops focused on UX research, design thinking, or collaborative problem-solving sessions.

• Market Research & Data Collection: Experience with on-site market research and data collection techniques to gather in-depth customer insights.

📝 Enhancement Note: The experience level and educational requirements suggest a mid-level to senior coordinator role. The emphasis on B2B products and international markets implies a need for strategic thinking and adaptability. The preferred skills in specialized testing tools indicate a desire for candidates who can hit the ground running with advanced UX operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of B2B Product Enhancements: Showcase at least 2-3 detailed case studies demonstrating your process for improving B2B digital products, highlighting challenges, your approach, and measurable outcomes.

• User Research & Testing Examples: Include examples of user research plans, usability test reports, and the insights derived, illustrating your methodology for gathering and interpreting user feedback.

• Prototyping & User Flow Diagrams: Provide examples of interactive prototypes created in Figma or similar tools, alongside clear user flow diagrams that illustrate intuitive navigation and information architecture.

• Cross-Functional Collaboration Evidence: Demonstrate instances where you collaborated effectively with product managers, developers, and stakeholders, detailing your role in aligning on UX strategies and facilitating implementation.

Process Documentation:

• User Research Workflow Design: Document your standard operating procedure for planning and executing user research studies, from defining objectives to recruiting participants and synthesizing findings.

• Prototyping & Testing Implementation: Outline your process for setting up experiments with prototypes in tools like Figma and conducting tests using platforms such as Maze, including data analysis and reporting.

• Feedback Integration & Iteration: Describe your methodology for integrating user feedback into design iterations and working with development teams to implement changes, ensuring a continuous improvement cycle.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it will serve as tangible evidence of the candidate's ability to execute UX/UI operations. The emphasis on process documentation indicates a need for candidates who can not only design but also standardize and optimize UX operations workflows.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and potentially dependents.

• Life Insurance: Financial protection for employees and their families.

• Retirement Savings Plan: Contributions to a pension or savings fund.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Professional Development: Opportunities for training, workshops, certifications, and conferences related to UX/UI and digital product development.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

• Potential for Bonuses: Performance-based incentives may be offered.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week, with potential for some flexibility depending on project needs and team coordination.

📝 Enhancement Note: The salary estimate is based on research from Mexican job boards and industry salary surveys for UX/UI roles with comparable experience levels. Benefits are standard for large corporations in Mexico, with a focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically beverages and snacks), with a significant presence in the technology and digital transformation space through its B2B platforms.

Company Size: Arca Continental employs over 70,400 individuals globally, positioning it as a large enterprise. This size suggests a structured environment with established processes, but also opportunities for impact within specific teams.

Founded: Arca Continental was founded 100 years ago, highlighting a rich history and established market presence. This long-standing heritage often translates into a culture that values stability and long-term vision, while also embracing innovation to remain competitive.

Team Structure:

• The role is within the "célula Tuali," a specialized team focused on digital product experience. This suggests a lean, agile, and cross-functional team structure, likely reporting into a digital product or innovation department.

• Collaboration is expected with design, product, and development teams, indicating a matrixed reporting structure for project-specific work.

Methodology:

• Data-Driven Decision Making: Emphasis on user research, testing, and data collection to inform design decisions and product strategy.

• Agile & Iterative Development: Working within Agile frameworks like Scrum implies a focus on iterative design, continuous feedback, and rapid adaptation.

• Customer-Centricity: A core principle of designing intuitive experiences for B2B clients to enhance satisfaction and adoption.

Company Website: https://www.arcacontal.com/

📝 Enhancement Note: Arca Continental's scale and history suggest a robust corporate environment. The "célula Tuali" likely operates with a degree of autonomy to foster innovation in digital experiences, balancing corporate structure with agile team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Coordinator, indicating a mid-level position with responsibility for executing specific operational tasks within the UX/UI domain. It requires a solid foundation of technical skills and a growing understanding of strategic application.

Reporting Structure: The Coordinator likely reports to a UX/UI Manager, Head of Digital Experience, or a Product Lead within the "célula Tuali." They will collaborate extensively with cross-functional teams, including product managers, developers, and business stakeholders across different countries.

Operations Impact: By designing intuitive and effective digital experiences for B2B clients, this role directly impacts customer satisfaction, product adoption rates, and operational efficiency for clients using Arca Continental's B2B platforms. Positive UX can lead to increased client retention and potentially drive revenue through enhanced engagement and reduced support needs.

Growth Opportunities:

• Senior UX/UI Specialist: Progress to a more senior individual contributor role, taking on more complex projects and mentoring junior team members.

• UX/UI Team Lead: Transition into a leadership position, managing a small team of designers and researchers, and taking greater ownership of the UX strategy.

• Product Management: Leverage UX expertise to move into a Product Management role, focusing on the strategic direction and roadmap of digital products.

• Specialization: Develop deeper expertise in specific areas like user research, interaction design, or UX strategy within the B2B context.

📝 Enhancement Note: The growth path from Coordinator suggests opportunities for specialization or leadership within the digital experience function. The company's focus on international markets also presents opportunities for gaining experience in global product localization and strategy.

🌐 Work Environment

Office Type: This is an On-site role within a corporate office environment. Arca Continental's headquarters in Monterrey, Mexico, will likely offer a modern, professional workspace.

Office Location(s): The role is based in Mexico, with the primary location likely being the corporate headquarters in Monterrey. However, the nature of the role requires interaction with teams and clients in Peru, Ecuador, and Argentina, suggesting potential for travel or extensive remote collaboration.

Workspace Context:

• Collaborative Spaces: The office will likely feature collaborative areas, meeting rooms, and individual workspaces designed to support team interaction and focused work.

• Technology & Tools: Access to standard office technology, reliable internet, and the necessary software licenses for design and research tools (Figma, Maze, etc.).

• Cross-Functional Interaction: Frequent opportunities to engage with colleagues from product management, engineering, marketing, and other business units, fostering a dynamic work environment.

Work Schedule: The standard working hours are likely 8:00 AM to 5:00 PM or 9:00 AM to 6:00 PM, Monday to Friday, with a 40-hour work week. Flexibility may be available, but the core hours will be expected for team coordination and meetings, especially with international teams in different time zones.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for complex design and research activities. The international scope of the role necessitates strong remote communication skills and adaptability to different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A direct interview with the hiring manager (likely a UX/UI Lead or Manager) to delve deeper into your UX/UI expertise, project experience, and understanding of B2B product design.

• Portfolio Review & Presentation: A dedicated session where you will present your portfolio, walking through 1-2 key case studies. Be prepared to discuss your design process, research methodologies, challenges faced, and the impact of your work.

• Technical/Skills Assessment: This may involve a practical exercise, a take-home assignment, or a discussion focused on specific UX/UI tools and methodologies (e.g., Figma, Maze, Agile).

• Cross-Functional Team Interview: You may meet with members of the product or development teams to assess your collaboration style and ability to work effectively in a cross-functional environment.

• Final Interview: Potentially with a senior leader to finalize the decision and discuss overall fit with the company and team.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 B2B-focused projects that best showcase your skills in user research, prototyping, and problem-solving. Highlight projects where you had significant ownership and impact.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the solutions you developed, and the measurable outcomes or learnings. Use visuals effectively.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction scores).

• Highlight B2B Nuances: Emphasize any specific challenges or considerations unique to designing for B2B users, such as complex workflows, diverse user roles, or integration requirements.

• Showcase Tool Proficiency: Briefly mention and demonstrate your proficiency with tools like Figma and Maze within your case studies.

Challenge Preparation:

• Understand the "Why": For any hypothetical challenge or case study, focus on understanding the underlying business goals and user needs before jumping to solutions.

• Process Over Perfection: Demonstrate a structured approach to problem-solving. It's often more important to show how you would tackle a problem than to have a perfect, final solution.

• User-Centricity: Always bring the user into your thinking. How would you validate assumptions? What research methods would you employ?

• Communication Clarity: Practice articulating your thought process clearly and concisely, as if you were presenting to stakeholders with varying levels of UX knowledge.

📝 Enhancement Note: The interview process emphasizes practical application and collaborative skills. A strong portfolio presentation that clearly articulates the candidate's process and impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, wireframing, and prototyping. Proficiency is essential for creating interactive user flows and mockups.

• Miro: Collaboration platform for brainstorming, ideation, creating user journey maps, and facilitating workshops.

• Sketch: An alternative or complementary design tool to Figma, often used for UI design and asset creation.

Analytics & Reporting:

• Maze: A primary tool for setting up and running user tests with prototypes, gathering quantitative data (task success rates, time on task) and qualitative feedback.

• Condens / Lookback (or similar): Specialized tools for user research, recording usability sessions, and organizing research findings for analysis and reporting.

• Data Visualization Tools (e.g., Tableau, Power BI - potentially): While not explicitly mentioned, understanding how to interpret data from user tests and present findings visually might be beneficial.

CRM & Automation:

• Not directly specified for UX/UI, but familiarity with B2B CRM systems (e.g., Salesforce) could be advantageous to understand client data and integration points.

• Project Management Tools (e.g., Jira, Asana): Essential for working within Agile/Scrum frameworks, tracking tasks, and collaborating with development teams.

📝 Enhancement Note: The emphasis on specific tools like Figma and Maze indicates a hands-on role where practical application of these technologies is key. Understanding how these tools integrate into a broader product development workflow is important.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of B2B clients through exceptional digital experiences.

• Collaboration & Teamwork: Fostering an environment where cross-functional teams work seamlessly together, sharing knowledge and supporting each other's goals.

• Data-Driven Innovation: Utilizing research and analytics to inform design decisions and drive continuous improvement in digital products.

• Efficiency & Agility: Embracing Agile methodologies to deliver value quickly and adapt to evolving market needs and user feedback.

• Continuous Learning: Encouraging professional growth and staying abreast of the latest trends and best practices in UX/UI design and user research.

Collaboration Style:

• Partnership with Product & Development: Working closely with product managers to define requirements and with developers to ensure feasible and high-quality implementation of designs.

• Open Feedback Culture: Encouraging constructive feedback among team members and stakeholders to refine designs and processes.

• Knowledge Sharing: Actively participating in workshops, design critiques, and documentation to share insights and best practices across the team and organization.

📝 Enhancement Note: The company's values, particularly customer-centricity and data-driven innovation, are directly reflected in the responsibilities and required skills for this role. A collaborative and agile mindset is crucial for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse B2B user requirements and internal business objectives into cohesive and effective design solutions.

• International Market Nuances: Adapting UX/UI strategies to meet the specific cultural, linguistic, and operational contexts of users in Mexico, Peru, Ecuador, and Argentina.

• Rapid Technological Evolution: Staying current with advancements in UX/UI tools, methodologies, and digital product trends to maintain a competitive edge.

• Cross-Functional Alignment: Ensuring consistent communication and buy-in from multiple departments and stakeholders who may have differing priorities.

Learning & Development Opportunities:

• Advanced UX Research Techniques: Opportunities to deepen expertise in qualitative and quantitative research methodologies.

• B2B UX Specialization: Gaining specialized knowledge and experience in designing for complex B2B ecosystems.

• Cross-Cultural Design: Developing skills in designing for diverse international user bases.

• Agile Transformation: Further honing skills in Agile project management and collaborative development processes.

• Leadership Development: Potential to grow into team lead or management roles within the digital experience function.

📝 Enhancement Note: The challenges presented are common in global organizations with complex product offerings. The growth opportunities align with a typical career progression in UX/UI, with a focus on specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs or business requirements. How did you approach it, and what was the outcome?" (Focus on your process, compromise, and decision-making)

• "How would you approach designing a new feature for our B2B platform that aims to increase user engagement in [specific region, e.g., Peru]?" (Demonstrate your research, ideation, and localization approach)

Company & Culture Questions:

• "What excites you about Arca Continental's mission and its B2B digital initiatives?" (Show you've researched the company)

• "How do you collaborate with product managers and developers? Can you give an example of a successful collaboration?" (Assess your teamwork and communication)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem, your specific contributions, the solutions you implemented, and the measurable results or key learnings.

• Process is Key: Clearly outline your design and research process. Use diagrams, user flows, and screenshots to illustrate your journey.

• Tool Integration: Briefly mention and show how you utilized tools like Figma and Maze within your projects.

• B2B Context: Be prepared to discuss the unique aspects of designing for B2B users and how your solutions addressed those specific needs.

• Conciseness: Practice your presentation to ensure it's engaging, informative, and fits within the allotted time, typically 30-45 minutes.

📝 Enhancement Note: Interviewers will be looking for a candidate who can demonstrate not only technical proficiency but also strategic thinking, strong communication, and a collaborative spirit, especially within a global context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Arca Continental careers portal.

• Tailor your CV: Highlight your experience with UX/UI design, user research, Figma, Maze, and Agile methodologies, using keywords from the job description. Quantify achievements where possible (e.g., "Improved task completion rate by X%").

• Prepare your portfolio: Ensure it's easily accessible online (e.g., personal website, Behance, or a dedicated PDF) and showcases your best B2B UX/UI projects with detailed case studies.

• Practice your portfolio presentation: Rehearse walking through 1-2 key case studies, focusing on your process, impact, and ability to articulate complex ideas clearly.

• Research Arca Continental: Understand their business, their B2B offerings, and their commitment to digital transformation and sustainability. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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