Conversion-Focused UX/UI Designer

📍 Job Overview

Job Title: Conversion-Focused UX/UI Designer

Company: LeadVenture

Location: United States

Job Type: Full-Time

Category: UX/UI Design & Conversion Optimization

Date Posted: 2026-05-06

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive client website performance improvements through conversion-focused UX/UI design and A/B testing strategies.

• Translate complex business requirements and user needs into intuitive and effective digital experiences.

• Leverage data analytics and user behavior insights to inform design iterations and optimize conversion rates.

• Serve as a key client-facing consultant, guiding stakeholders through design processes and recommendations.

• Collaborate closely with cross-functional teams, including project managers and front-end developers, to ensure seamless design implementation and project success.

📝 Enhancement Note: The role is explicitly focused on "Conversion-Focused UX/UI Design" and emphasizes A/B testing and client consultation, indicating a strong leaning towards a Revenue Operations or Growth Operations adjacent function within a client-facing SaaS company. This is not a purely aesthetic design role but one directly tied to business outcomes and client success metrics.

📈 Primary Responsibilities

• Conduct in-depth client consultations to thoroughly understand business objectives, target audience needs, and website performance goals.

• Develop comprehensive user flows, wireframes, and high-fidelity mockups that effectively translate client requirements into actionable design solutions.

• Design and produce visually compelling, user-centric website interfaces and interactive prototypes that align with best-in-class UX/UI principles and current design trends.

• Proactively integrate client and stakeholder feedback into the design process, iterating on solutions to achieve optimal user experience and conversion outcomes.

• Champion the application of UX/UI best practices, user behavior principles, and current design trends across all client projects.

• Design, implement, and support A/B testing and experimentation initiatives aimed at enhancing user engagement, conversion rates, and overall website effectiveness.

• Diligently analyze and interpret data, including A/B test results, heatmaps, user analytics, and other performance metrics, to guide and validate design decisions.

• Maintain clear and consistent communication regarding project progress, design decisions, and key updates with Project Managers (Launch Specialists) and other relevant stakeholders.

• Foster a collaborative partnership with Front-End Development teams to ensure precise and efficient implementation of designed interfaces and functionalities.

• Articulate and document design rationale, decisions, and recommendations clearly for both technical and non-technical stakeholders, facilitating understanding and buy-in.

• Efficiently manage a diverse portfolio of multiple client projects simultaneously, consistently meeting stringent deadlines and quality standards in a fast-paced environment.

📝 Enhancement Note: The responsibilities clearly highlight a blend of client management, strategic design thinking, and data-driven optimization. The emphasis on A/B testing and leveraging analytics to inform design decisions positions this role as critical for driving measurable business outcomes, aligning it with revenue-generating functions within operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Human-Computer Interaction, Web Design, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 2-5 years of professional experience in UX/UI design, with a proven track record of contributing to website optimization and conversion rate improvements. Experience in client-facing roles or agency environments is highly advantageous.

Required Skills:

• Demonstrated proficiency with industry-standard design and prototyping tools, specifically Figma and Adobe XD.

• Robust understanding of core UX/UI principles, including user flow mapping, interaction design, usability heuristics, and information architecture.

• Proven ability to engage with clients, understand their needs, and effectively communicate design concepts and solutions.

• Strong visual storytelling capabilities, enabling clear and persuasive presentation of design work and rationale to diverse audiences.

• Aptitude for interpreting and applying quantitative data (e.g., A/B testing outcomes, user analytics, heatmaps) to drive informed design decisions.

• Proven capability to manage multiple, concurrent projects, demonstrating adaptability and the ability to prioritize tasks effectively under pressure.

• Exceptional attention to detail, organizational skills, and a self-motivated approach to work.

• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

Preferred Skills:

• Prior experience with A/B testing platforms, conversion optimization strategies, and experimentation methodologies.

• Familiarity with Axure RP for advanced prototyping and complex interaction design scenarios.

• Experience utilizing web analytics platforms such as Google Analytics, Hotjar, or similar tools for performance monitoring and insight generation.

📝 Enhancement Note: The required skills emphasize a practical, outcome-oriented approach. The inclusion of "interpreting and applying data" and "A/B testing" strongly suggests that candidates with a background in conversion rate optimization (CRO) or growth marketing will be highly competitive. The preferred skills further reinforce this by specifically mentioning A/B testing tools and web analytics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating a clear progression from discovery and research to final design and measurable impact.

• For each project, clearly articulate the client's business objectives, the specific user problems addressed, and the design challenges encountered.

• Provide detailed examples of user flows, wireframes, and high-fidelity mockups, highlighting the design decisions made and their rationale.

• Include case studies that demonstrate the application of UX/UI best practices and how design solutions directly contributed to client goals, ideally with quantifiable results from A/B testing or performance improvements.

Process Documentation:

• Demonstrate a systematic approach to design, including user research methodologies, ideation processes, and iterative design cycles.

• Illustrate experience with A/B testing frameworks, including hypothesis generation, test design, and analysis of results.

• Provide examples of how you have leveraged data analytics and user feedback to refine designs and achieve specific conversion or engagement metrics.

• Showcase your ability to collaborate effectively with development teams, including the provision of clear design specifications and assets.

📝 Enhancement Note: For a role focused on conversion, the portfolio must go beyond aesthetics. Candidates should highlight projects where their design interventions led to demonstrable improvements in KPIs like conversion rates, engagement, or lead generation. Emphasizing the "process" of achieving these results is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Conversion-Focused UX/UI Designer with 2-5 years of experience in the United States, a competitive salary range is estimated to be between $70,000 - $100,000 annually. This estimate considers the client-facing nature of the role, the specialized skills in A/B testing and conversion optimization, and the SaaS industry context.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company matching (e.g., 401(k)).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development, including training, conferences, and access to learning resources.

• Potential for performance-based bonuses or incentives tied to client success and conversion improvements.

• Collaborative work environment with a focus on innovation and team success.

Working Hours: The standard working hours for this role are 40 hours per week, typically aligning with standard business hours in the United States. While the role is primarily on-site, flexibility may be considered based on project needs and team collaboration requirements.

📝 Enhancement Note: The salary estimate is based on general US market data for mid-level UX/UI designers with specialized conversion optimization skills. Actual compensation will depend on specific location within the US, candidate experience, and final negotiation. The benefits listed are typical for a full-time role in the tech/SaaS industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: LeadVenture operates within the Software as a Service (SaaS) industry, specifically focusing on digital retailing, eCommerce, and digital marketing solutions for dealerships across various verticals like powersports, marine, RV, and agriculture. This industry context means a strong emphasis on data-driven decision-making, client success, and continuous product innovation to maintain a competitive edge.

Company Size: LeadVenture is a large organization with approximately 1,100 team members globally. This size suggests a structured environment with established processes, but also offers opportunities for impact and cross-departmental collaboration. For operations professionals, this means access to resources, potential for career advancement, and exposure to diverse business units and technologies.

Founded: LeadVenture was founded with the goal of empowering local, independent dealers through advanced digital solutions. The company has grown through the acquisition and integration of several leading brands in the digital dealership space, indicating a strategic approach to market expansion and a commitment to providing comprehensive solutions. This history suggests a dynamic environment that values both established expertise and forward-thinking innovation.

Team Structure:

• The operations team, including roles like this UX/UI Designer, likely functions within a larger Product, Engineering, or Client Success department. The team is expected to be composed of specialists in areas such as design, development, project management, and analytics.

• Reporting structures are likely hierarchical, with designers reporting to a Design Lead or Manager, who in turn reports to a Director or VP of Product/Engineering.

Methodology:

• Data analysis and insights are central to LeadVenture's operations, especially in driving client success and product development. This role will be expected to utilize analytics to inform design.

• Workflow planning and optimization are critical for managing a high volume of client projects efficiently. The design process will be structured to maximize throughput while maintaining quality.

• Automation and efficiency practices are likely employed across the organization to streamline operations and support the large number of dealership clients. This designer will contribute to this by creating efficient and effective user interfaces.

Company Website: https://www.leadventure.com/

📝 Enhancement Note: The company description highlights LeadVenture's significant footprint in the automotive and powersports dealership market. This implies that the UX/UI Designer will be working on platforms and solutions that directly impact client lead generation and sales, aligning the role with revenue-generating objectives. The mention of multiple brands suggests a diverse product portfolio and potential for cross-pollination of ideas.

📈 Career & Growth Analysis

Operations Career Level: This "Conversion-Focused UX/UI Designer" role is positioned at a mid-level, typically requiring 2-5 years of focused experience. It implies a level of autonomy in design execution and client interaction, but also a need for guidance from senior designers or managers. The role is critical for translating strategic business goals into tangible design outcomes that directly influence client success metrics.

Reporting Structure: The designer likely reports to a Design Lead, UX Manager, or possibly a Product Manager who oversees the client-facing product portfolio. This structure allows for mentorship and guidance while providing direct exposure to project management and development workflows. Collaboration with Project Managers (Launch Specialists) is explicitly mentioned, indicating a key partnership in client project delivery.

Operations Impact: The impact of this role is directly tied to client conversion rates and lead generation. By optimizing website user experience and interface, the designer contributes to LeadVenture's core value proposition: helping dealerships grow their businesses. Success in this role translates to increased client satisfaction, retention, and potentially new business acquisition through strong client testimonials and case studies.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in Conversion Rate Optimization (CRO) and A/B testing methodologies, potentially leading to specialized roles or senior designer positions focused on experimentation.

• Leadership Development: Potential to move into a Senior UX/UI Designer role, mentoring junior designers, leading design initiatives for key client segments, or managing design projects.

• Cross-Functional Mobility: Possibility to transition into Product Management, Client Success management, or even a Growth Marketing role, leveraging a strong understanding of user behavior and data-driven optimization.

📝 Enhancement Note: The growth opportunities highlight a path for specialization within UX/UI or a broader move into product and growth-focused roles, emphasizing the operational impact of design. The connection to client success and revenue generation is a key differentiator for operations-minded candidates.

🌐 Work Environment

Office Type: The role is described as "On-site" within the United States. This suggests a traditional office setting where collaboration and in-person client meetings are prioritized. This environment can foster stronger team cohesion and more direct mentorship opportunities.

Office Location(s): While the specific office location within the United States is not detailed, LeadVenture has a significant global presence. Candidates should confirm the specific office location for this role, as it may offer amenities, transportation access, and proximity to other business units.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for designers to interact with project managers, developers, and potentially other client-facing teams.

• Access to modern design tools (Figma, Adobe XD) and potentially analytics platforms will be standard.

• The environment likely encourages a proactive approach to problem-solving and idea sharing, particularly concerning client challenges and design improvements.

Work Schedule: A standard 40-hour work week is expected, aligning with typical business operations. However, given the client-facing nature and deadline-driven environment, occasional flexibility may be required to meet project milestones or client needs, though the core expectation is an on-site presence during business hours.

📝 Enhancement Note: The "On-site" designation is crucial for candidates seeking in-person collaboration. The emphasis on client interaction suggests the workspace will be geared towards client presentations and team problem-solving sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your UX/UI skills, conversion optimization experience, and client-facing capabilities.

• Technical Interview: A discussion focused on your design process, tool proficiency (Figma, Adobe XD), and understanding of UX/UI principles. This may include a portfolio walkthrough.

• Design Challenge/Case Study: You may be asked to complete a design exercise or present a detailed case study from your portfolio that illustrates your ability to solve a client problem, optimize a user flow, or improve conversion rates.

• Client Consultation Simulation: Potentially a role-playing exercise or discussion about how you would approach client consultations and present design recommendations.

• Behavioral & Cultural Fit Interview: Assessment of your collaboration style, problem-solving approach, and alignment with LeadVenture's values, particularly your ability to thrive in a fast-paced, client-focused environment.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly quantify the results. Use metrics related to conversion rates, user engagement, lead generation, or task completion times.

• Show Your Process: Detail your steps from understanding the client's problem to delivering the final solution. Include wireframes, user flows, and mockups that demonstrate your thought process.

• Highlight Client Interaction: If possible, showcase projects where you managed client feedback or presented design solutions directly. Explain how you navigated those interactions.

• Demonstrate A/B Testing Experience: Include examples where your designs were A/B tested, explaining the hypothesis, test setup, and outcomes. If direct A/B testing experience is limited, discuss how you would approach it.

• Tool Proficiency: Ensure your portfolio clearly shows your expertise in Figma and Adobe XD, and any experience with Axure or analytics tools.

Challenge Preparation:

• Understand the Business: Research LeadVenture, its clients (dealerships), and the industry. Understand the typical challenges these businesses face and how digital solutions can help.

• Practice Presenting Data: Be ready to discuss how you use data (analytics, A/B tests) to inform your design decisions and measure success.

• Articulate Your "Why": For every design decision, be prepared to explain the rationale behind it, linking it back to user needs and business goals.

• Scenario-Based Questions: Anticipate questions about how you would handle specific client requests, conflicting feedback, or challenging design problems.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical skills in conversion optimization and client management. A strong portfolio with quantifiable results and a clear articulation of the design process leading to those results will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and asset creation. Proficiency in its advanced features for component design, auto-layout, and interactive prototyping is expected.

• Adobe XD: Another key tool for UX/UI design and prototyping, often used for creating user flows and high-fidelity mockups. Experience with its integration capabilities is a plus.

• Axure RP (Preferred): For more complex prototyping needs, including dynamic content and advanced interactions, experience with Axure is highly valued.

Analytics & Reporting:

• Google Analytics: To understand user behavior, track website traffic, and measure the impact of design changes on key metrics.

• Hotjar / Heatmaps (Preferred): For visual insights into user interaction, scroll depth, click patterns, and user session recordings, which are invaluable for identifying usability issues and optimization opportunities.

CRM & Automation:

• While direct CRM/automation tool usage might not be the primary focus for a designer, understanding how designs integrate with lead management systems or eCommerce platforms used by dealerships (which LeadVenture's clients utilize) would be beneficial. Familiarity with how designs impact lead capture forms or checkout flows is important.

• Project Management Tools: Likely experience with tools like Jira, Asana, or Trello for managing tasks and collaborating with development teams.

📝 Enhancement Note: The emphasis on Figma and Adobe XD is standard. The inclusion of Axure and analytics/heatmap tools (Google Analytics, Hotjar) strongly indicates a data-driven approach to design and a focus on measurable outcomes, reinforcing the "conversion-focused" aspect of the role.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value that drives all efforts, ensuring that designs and solutions directly benefit the dealership clients and their business growth.

• Data-Driven Decision-Making: Reliance on analytics, A/B testing results, and user behavior data to validate design hypotheses and measure success, rather than relying solely on intuition.

• Collaboration & Communication: Fostering an environment where designers, developers, project managers, and client-facing teams work together seamlessly, sharing insights and feedback openly.

• Innovation & Continuous Improvement: A commitment to staying ahead of design trends and constantly seeking ways to optimize user experiences and improve conversion rates for clients.

• Efficiency & Agility: Operating effectively in a fast-paced environment, managing multiple projects, and adapting quickly to changing client needs and market demands.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integral team members, actively participating in project kick-offs, design reviews, and development sprints, ensuring seamless integration of design into the broader product lifecycle.

• Constructive Feedback Culture: An environment where constructive criticism is welcomed and used to refine designs, with a focus on shared learning and continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights gained from A/B testing and client work across the design team and relevant departments.

📝 Enhancement Note: The values emphasize a practical, results-oriented approach to design, aligning with operational efficiency and client success. The collaborative style suggests a team that values open communication and shared ownership of outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Best Practices: Navigating situations where client preferences may conflict with established UX/UI best practices or conversion optimization principles, requiring strong communication and persuasion skills.

• Data Interpretation Complexity: Translating complex analytics and A/B test results into actionable design recommendations, especially when data is ambiguous or trends are subtle.

• Fast-Paced Project Demands: Managing a high volume of client projects with tight deadlines, requiring efficient workflows and the ability to prioritize effectively.

• Keeping Pace with Evolving Technologies: Staying current with the latest design tools, UX/UI trends, and conversion optimization techniques in the rapidly evolving digital landscape.

Learning & Development Opportunities:

• Advanced CRO Training: Opportunities to deepen expertise in experimentation, user research methodologies, and conversion rate optimization strategies.

• Tool Mastery: Further development in advanced features of Figma, Adobe XD, and potentially specialized tools like Axure or advanced analytics platforms.

• Client Management Skills: Developing stronger client consultation and presentation skills, learning to effectively manage client expectations and communicate design value.

• Industry Conferences & Certifications: Potential support for attending relevant UX/UI, CRO, or digital marketing conferences and pursuing certifications.

📝 Enhancement Note: The challenges highlight areas where operational thinking is crucial – managing competing priorities, interpreting data for strategic advantage, and adapting to change. The growth opportunities point towards career paths focused on specialization and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing results to significantly improve a website's conversion rate or user experience. What was your process, and what were the outcomes?"

• "How would you approach designing a new feature for a dealership website to increase lead generation, considering both user needs and business objectives?"

Company & Culture Questions:

• "Based on your research, what do you see as the biggest UX/UI challenges for dealerships in today's market, and how can LeadVenture's solutions address them?"

• "How do you envision collaborating with Project Managers and developers within LeadVenture's client-focused environment?"

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project, the client's problem, and your key contributions. Then, dive into the process, showcasing wireframes, user flows, and final designs.

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%").

• Explain Your "Why": Be ready to articulate the rationale behind every design decision, linking it to user needs, UX principles, and business goals.

• Highlight A/B Testing: If applicable, dedicate a section to your A/B testing experience, detailing hypotheses, methodologies, and outcomes.

• Engage Your Audience: Treat the portfolio review as a consultative session, encouraging questions and discussing your approach in an interactive manner.

📝 Enhancement Note: Interview questions will likely probe your ability to connect design decisions to tangible business outcomes and your experience in client-facing roles. Preparing specific examples that demonstrate your understanding of conversion optimization and data-driven design is crucial.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the LeadVenture careers portal.

• Customize Your Resume: Tailor your resume to highlight experience in UX/UI design, conversion rate optimization, A/B testing, client consultation, and proficiency in Figma/Adobe XD. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your conversion-focused design skills and ability to drive measurable results. Ensure each project clearly details the problem, your process, your solution, and quantifiable outcomes.

• Practice Your Presentation: Rehearse walking through your portfolio, focusing on clearly articulating your design process, rationale, and the impact of your work, particularly on conversion metrics.

• Research LeadVenture: Understand their products, target market (dealerships), and company mission. Prepare to discuss how your skills align with their business goals and client success strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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