Content Designer (Social-first) (All Genders)

📍 Job Overview

Job Title: Content Designer (Social-first) (All Genders)

Company: PREMATCH Sports GmbH

Location: Cologne, North Rhine-Westphalia, Germany; Berlin, Germany; London, England, United Kingdom

Job Type: Full-time (Festanstellung)

Category: Marketing & Brand, Creative & Media, Art & Design, Sports & Recreation

Date Posted: 2026-08-04T10:26:35

Experience Level: 2-6 years

Remote Status: Hybrid (minimum 2-3 days in office)

🚀 Role Summary

• Drive visual brand execution across social media platforms, focusing on engaging content creation and community interaction within the amateur football space.

• Develop and implement a scalable brand system, including reusable templates, guidelines, and creative principles for consistent cross-channel application.

• Own the content planning, publishing rhythm, and organic social media strategy, ensuring a strong brand presence and audience engagement.

• Collaborate closely with growth and advertising teams to produce high-performing creative assets for paid social campaigns, leveraging data for rapid iteration and improvement.

• Conceptualize and execute partnerships with creators, communities, and local partners to amplify reach and foster community growth.

📝 Enhancement Note: The role is clearly defined as a "Social Brand Designer" rather than a traditional Social Media Manager, emphasizing hands-on design, content creation, and execution with a strong focus on building the brand visually and strategically. The "social-first" aspect indicates a need for content optimized for immediate impact and engagement on platforms like Reels and TikTok.

📈 Primary Responsibilities

• Design, edit, and produce daily social-first content, including short-form videos (Reels, TikToks) and static visuals, from ideation through to final publication.

• Sharpen and evolve the brand's visual identity, tone of voice, and storytelling approach across all social media channels.

• Establish a reusable brand system, including guidelines, templates, and creative principles, ensuring scalability and consistency across various channels and brand initiatives.

• Develop recognizable content series and recurring formats that encourage regular audience engagement and return visits.

• Manage the content calendar and publishing schedule for key social media platforms, ensuring timely and strategic content deployment.

• Oversee the creative direction for social media content, including video, static visuals, and short-form series, with a focus on strong hooks, compelling text, and effective editing.

• Partner with the growth and advertising teams to create high-performing creative assets for paid social campaigns, driving continuous improvement through rapid testing cycles.

• Translate performance data into actionable creative decisions, identifying content strategies to amplify, discontinue, or test next.

• Develop and implement cooperation concepts with creators, communities, and local partners to expand reach and build brand affinity.

• Create streamlined partner packages, including materials, briefs, and formats, to facilitate easy content creation and sharing for collaborators.

• Identify scalable distribution levers to increase reach without diluting brand integrity.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, with a strong emphasis on data-informed decision-making and community engagement. The role requires an individual who can not only create compelling content but also understand its performance and how to leverage it for brand growth and partnership development within the amateur football ecosystem.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Marketing, Communications, or a related creative field is implied.

Experience: 2-6 years of experience as a Creative, with a proven track record in brand building and social-first content creation.

Required Skills:

• Brand Building: Demonstrated ability to build brands sustainably through content, not just isolated campaigns.

• Visual Taste: Excellent visual aesthetic and strong skills in design and editing.

• Motion Design Basics: Proficiency in template-based, fast, and scalable motion design and animation.

• Creative Strategy: Strong capabilities in positioning, format/series development, channel thinking, and a pronounced distribution mindset.

• Data Literacy: Comfort with core social and paid creative performance metrics, with the ability to derive smart learnings and inform creative decisions.

• Hands-on Execution: Ability to work quickly, pragmatically, and elevate the creative standard.

• Copywriting: Expertise in crafting compelling hooks, captions, and series framing.

• Editing: Skill in short-form storytelling with a clear narrative flow.

• Production: Experience in briefing and directing creators for efficient content production.

• Cultural Understanding: Deep understanding of sports/football culture, tonality, and matchday dynamics.

• Social-First Design: Proficiency in social-first design and packaging, including format setup, thumbnails/title cards, and ensuring brand recognition.

• Tool Proficiency: Experience with Figma, Adobe Creative Cloud (Premiere, After Effects, Photoshop, Illustrator), CapCut, Notion, Meta Ads Manager, TikTok Ads Manager, and YouTube Studio (for Shorts publishing and analytics).

Preferred Skills:

• Experience in D2C or agency environments with demonstrable outcomes.

• Experience with Paid Social Creatives, including performance creatives, ad variants, and hook testing.

• Experience in on-ground activation at events/matchdays, local partner activations, and on-site content creation.

📝 Enhancement Note: The requirements emphasize a "hybrid" skill set combining creative design, video editing, strategic thinking, and data analysis, all within the context of social media and football culture. The explicit mention of specific tools like Figma, Adobe Creative Cloud, CapCut, and ad managers indicates a need for candidates who are not only conceptually strong but also technically proficient and ready to hit the ground running. The "culture fit" aspect specifically points to a need for passion and understanding of the amateur football landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of brand building initiatives through content, demonstrating sustained growth and strategic impact.

• Examples of social-first content creation, including short-form video (Reels, TikToks) and static visuals, highlighting design and editing skills.

• Demonstrations of reusable brand systems, templates, or creative principles that have been developed and implemented.

• Case studies of content series or recurring formats designed to drive audience engagement and loyalty.

• Examples of collaboration concepts with creators, communities, or local partners, illustrating successful partnership execution. Process Documentation:

• Visual documentation of the content creation workflow, from ideation and design to editing, production, and publication.

• Examples of how performance data has been used to inform creative decisions and iterate on content strategies.

• Documentation of brand guidelines, creative principles, or template systems developed for consistent application.

• Case studies detailing the development and execution of specific content series or campaigns.

• Examples of partner briefs or collaboration packages created to facilitate content creation with external partners.

📝 Enhancement Note: The emphasis on a "social-first" approach and the need to execute and iterate based on data suggests that the portfolio should highlight not just the final creative output but also the process behind it. Demonstrating how the candidate has built reusable systems and leveraged performance data to refine content will be crucial.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, the role requires 2-6 years of experience and is based in Cologne, Berlin, or London. Based on industry standards for a Content Designer with these responsibilities and experience levels in these locations, a competitive salary range is estimated as follows:

• Cologne/Berlin: €40,000 - €65,000 per annum

• London: £35,000 - £55,000 per annum

These estimates consider the "competitive salary" mentioned and factor in cost of living and typical compensation for creative roles in these tech hubs.

Benefits:

• Employee Stock Ownership Plan (VSOP): Direct participation in the company's success.

• Competitive Salary: A salary that is considered attractive and aligned with market rates.

• Flexible Remote Work: Ability to work remotely 1-3 days per week, with potential for 100% remote for Tech & Product roles (though this role is hybrid).

• Remote Work from Abroad: Flexibility to work remotely from different locations for short periods.

• Modern IT Equipment: Provision of necessary tools and devices for productive work.

• 27 Vacation Days: Generous annual leave allowance for rest and rejuvenation.

• Special Parental Leave Policy: Additional provisions for parents to balance family and work.

• Team Events: Regular social gatherings at office locations (Cologne, Berlin, London).

• Offsite Retreats: Annual four-day offsites for the entire team to collaborate and bond.

• Startup Vibe: Access to three vibrant offices in key European cities.

• Virtual Office & Modern Tools: Ensuring team connectivity regardless of physical location.

Working Hours: Full-time, with flexibility for hybrid work. The mention of "40" in the input suggests a standard 40-hour work week, with the flexibility of remote days.

📝 Enhancement Note: The salary ranges are estimated based on the provided experience level and the specified locations (Cologne, Berlin, London), taking into account typical market rates for creative roles in these regions. The benefits package is comprehensive, emphasizing employee ownership, flexibility, and a strong team culture, which are attractive perks for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Technology / Digital Media, specifically focused on amateur football. PREMATCH Sports GmbH aims to provide a digital home for the passion surrounding amateur football.

Company Size: The company size is not explicitly stated but is implied to be a growing startup given the "startup-spirit" requirement and the provision of multiple offices and employee stock options. This suggests a dynamic environment where individual contributions have a significant impact.

Founded: The founding date is not provided, but the company's mission to build a platform for amateur football indicates a relatively young and ambitious organization.

Team Structure:

• The role sits within the Marketing & Brand department.

• Collaboration is expected with Growth/Advertising teams and potentially with Tech & Product teams.

• The "startup-spirit" implies a flat hierarchy and cross-functional collaboration.

• The provision of multiple international offices (Cologne, Berlin, London) suggests a growing, potentially distributed team. Methodology:

• Data-Driven Creativity: A strong emphasis on using performance data to inform creative decisions and iterate on content strategies.

• Social-First Approach: Content is designed and produced with social media platforms as the primary focus.

• Agile & Iterative: The "startup-spirit" suggests an environment where rapid prototyping, testing, and iteration are common.

• Community-Centric: A deep understanding and focus on the amateur football community and its dynamics.

• Brand Building Focus: Strategic development of brand identity, tone, and storytelling through content.

Company Website: prematchapp.de

📝 Enhancement Note: The company culture is characterized by a strong mission to revolutionize amateur football's digital presence. It fosters a startup environment that values hands-on contribution, creativity, data-informed decisions, and a deep understanding of its target audience. The hybrid and international office setup offers flexibility while emphasizing in-person collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Content Designer (Social-first)" or "Social Brand Designer." It requires 2-6 years of experience, indicating a level beyond entry-level but not yet senior management. The responsibilities suggest a significant level of autonomy and ownership over specific brand and content functions.

Reporting Structure: While not explicitly stated, the role is within the Marketing & Brand department. It's likely the Content Designer reports to a Marketing Lead, Brand Manager, or Head of Marketing, who would oversee the broader marketing strategy and team.

Operations Impact: The Content Designer's impact is crucial for shaping the brand's visual identity and communication on social media, directly influencing audience perception, engagement, and community growth. By creating compelling content and effective partnerships, this role contributes to user acquisition, brand awareness, and ultimately, the company's mission to elevate amateur football. The collaboration with growth and advertising teams means the content produced will directly impact paid campaign performance and ROI.

Growth Opportunities:

• Specialization: Deepen expertise in social-first content strategy, short-form video production, or specific social media platforms.

• Brand Strategy: Grow into a role with broader brand strategy responsibilities, potentially leading brand initiatives or developing more comprehensive brand guidelines.

• Creative Leadership: Progress to a senior designer or creative lead position, mentoring junior designers and overseeing creative output for larger projects.

• Cross-Functional Movement: Develop skills in performance marketing or community management through close collaboration, potentially leading to roles in those areas.

• International Experience: Gain exposure to different market nuances by working across Cologne, Berlin, and London offices.

📝 Enhancement Note: The role offers a clear path for growth within a creative and marketing function, particularly for individuals passionate about sports and digital content. The emphasis on data and collaboration suggests opportunities to develop a well-rounded skill set applicable to various marketing and brand roles.

🌐 Work Environment

Office Type: The company offers three distinct office locations in Cologne, Berlin, and London, described as having a "real startup vibe." This suggests a modern, potentially open-plan or co-working style environment conducive to collaboration and innovation. The "three cool offices" imply comfortable, well-equipped spaces designed for creative work.

Office Location(s):

• Cologne: Brüsseler Str. Mittelhaus, 3rd floor 21, 50674 Köln, Nordrhein-Westfalen, Germany.

• Berlin: Linienstr. 42, 10119 Berlin, Germany.

• London: Leadenhall Street 77, EC3A 3DE, United Kingdom.

These locations are in central, accessible urban areas, facilitating easy commute.

Workspace Context:

• Collaborative Environment: The "startup vibe" and the requirement for hybrid work (2-3 days in office) point towards an environment designed for team interaction, brainstorming, and knowledge sharing.

• Operations Tools & Technology: Access to modern IT equipment, Figma, Adobe Creative Cloud, CapCut, Notion, and relevant ad managers is provided, enabling efficient content creation and workflow management.

• Team Interaction: Opportunities for direct interaction with colleagues in the office, fostering a strong team spirit and facilitating seamless collaboration on projects. The company actively promotes connection through team events and offsites.

Work Schedule: Full-time employment with a hybrid work arrangement. Employees are expected to be in the office 2-3 days per week, with flexibility for remote work on other days. The overall work schedule is likely standard business hours, but the remote flexibility allows for some adaptation.

📝 Enhancement Note: The work environment is designed to blend the flexibility of remote work with the collaborative benefits of an in-office startup culture. The choice of prime city locations and the emphasis on modern tools create an attractive and productive workspace for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV via the "Apply Now" button, followed by a short application form.

• Initial Screening: Review of CV and application form to assess alignment with core requirements (experience, skills, football knowledge).

• Portfolio Review: Candidates will likely be asked to present a portfolio showcasing relevant work. This will be a critical step to evaluate visual taste, technical skills, and strategic thinking.

• Skills Assessment/Creative Challenge: A practical exercise may be given, such as designing a social media post, editing a short video, or outlining a content series based on a brief. This assesses hands-on capabilities and problem-solving.

• Interview(s): Conversations with the hiring manager and potentially other team members to assess cultural fit, understanding of football culture, creative strategy, and data literacy. Behavioral questions focusing on teamwork, problem-solving, and adaptability will likely be included.

• Final Evaluation: Assessment based on overall fit, creative output, strategic thinking, and potential contribution to the team and company mission.

Portfolio Review Tips:

• Showcase Social-First Design: Highlight work specifically created for social media platforms (Reels, TikToks, Stories, static posts), demonstrating an understanding of their unique formats and engagement drivers.

• Demonstrate Brand Building: Include projects where you've contributed to building or evolving a brand's visual identity and narrative through content.

• Highlight Process & Iteration: If possible, show examples of how you've iterated on designs or content based on feedback or performance data.

• Feature Video Editing & Motion Graphics: Include examples of your video editing skills for short-form content and any motion design or animation work.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your work (e.g., engagement rates, reach, views, growth).

• Tailor to Football Culture: If you have any work related to sports, football, or community-focused brands, ensure it's prominently featured.

• Be Concise and Organized: Present your best work clearly and logically, making it easy for reviewers to understand your contributions and skills.

Challenge Preparation:

• Understand the Brand: Thoroughly research PREMATCH Sports GmbH, its mission, target audience (amateur football community), and existing social media presence.

• Analyze Competitors: Look at how other sports tech or football-related brands are using social media for content and community building.

• Practice Short-Form Video: Be ready to discuss your process for ideating, shooting (if applicable), editing, and publishing short-form videos.

• Prepare for Data Interpretation: Be ready to discuss how you interpret social media metrics and how they inform creative strategy.

• Articulate Creative Process: Be prepared to walk through your thought process for creating specific pieces of content or developing a series.

• Demonstrate Cultural Fit: Be ready to speak about your passion for football and your understanding of the amateur game.

📝 Enhancement Note: The interview process is expected to be hands-on, assessing both creative output and strategic thinking. A strong portfolio that clearly demonstrates social-first design, brand building capabilities, and an understanding of football culture will be paramount. Candidates should be prepared to discuss their process, data insights, and adaptability in a startup environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for collaborative design and template creation).

• Video Editing & Motion Graphics: Adobe Creative Cloud (Premiere Pro for editing, After Effects for motion graphics and animation), CapCut (for quick, efficient short-form video editing).

• Project Management & Documentation: Notion (likely used for content planning, brand guidelines, briefs, and internal documentation).

Analytics & Reporting:

• Social Media Analytics: Native analytics within Meta Ads Manager, TikTok Ads Manager, and YouTube Studio to track content performance, audience engagement, and campaign results.

• Performance Data Interpretation: Ability to analyze and translate performance data into actionable creative insights.

CRM & Automation:

• Ad Managers: Meta Ads Manager and TikTok Ads Manager for the creation, management, and optimization of paid social campaigns.

• Publishing Tools: Potentially native platform publishing tools or integrated scheduling tools within Notion or other project management software.

📝 Enhancement Note: Proficiency across a range of design, video editing, project management, and social media advertising tools is critical. The specific mention of Figma, Adobe Creative Cloud, CapCut, Notion, and the Meta/TikTok Ads Managers indicates the core technology stack candidates must be familiar with.

👥 Team Culture & Values

Operations Values:

• Passion for Amateur Football: A deep understanding and genuine enthusiasm for the sport at the grassroots level. This translates into authentic content and community engagement.

• Creativity & Innovation: A drive to push creative boundaries, experiment with new formats, and bring fresh ideas to the brand's visual identity.

• Data-Driven Decision Making: Valuing insights derived from performance metrics to inform creative strategies and optimize content for maximum impact.

• Collaboration & Teamwork: Working effectively with colleagues across departments (Marketing, Growth, Product) to achieve shared goals.

• Hands-On & Pragmatic: A willingness to roll up sleeves, execute tasks efficiently, and solve problems proactively in a fast-paced startup environment.

• Brand Ownership: Taking pride in and responsibility for the brand's visual representation and narrative across social channels.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with Growth and Advertising teams to align creative efforts with paid campaign objectives.

• Agile & Iterative Feedback Loops: Openness to sharing work-in-progress, receiving constructive feedback, and iterating quickly on designs and content.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from data, and creative inspiration among team members.

• Startup Mentality: A collaborative spirit where team members support each other to achieve ambitious goals, often working together on diverse tasks.

📝 Enhancement Note: The company values a blend of passion for its niche (amateur football), creative excellence, and data-informed execution. The culture emphasizes collaboration and a proactive, hands-on approach, typical of a growing startup aiming to make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Data: The primary challenge will be to maintain a strong, authentic brand voice and creative quality while ensuring content performs well and meets advertising objectives.

• Rapid Content Production Demands: The need for daily social-first content creation requires efficient workflows and the ability to consistently generate high-quality output under tight deadlines.

• Evolving Social Media Landscape: Staying ahead of trends, algorithm changes, and new platform features in the fast-paced world of social media.

• Scaling Brand Consistency: Ensuring brand consistency across a growing number of channels and content formats, especially as the company scales.

• Cross-Functional Alignment: Effectively communicating creative needs and insights to non-creative teams (e.g., Growth, Tech) and integrating their feedback.

Learning & Development Opportunities:

• Deep Dive into Social Media Strategy: Gaining advanced knowledge in organic social media strategy, paid social creative best practices, and platform-specific optimization.

• Brand Strategy Development: Opportunities to contribute to and learn about broader brand strategy, positioning, and long-term brand building.

• Performance Marketing Insights: Developing a strong understanding of paid advertising metrics, A/B testing methodologies, and how creative impacts campaign ROI.

• Cross-Disciplinary Skill Building: Learning from colleagues in Growth, Product, and Community Management to broaden skill sets.

• Industry Exposure: Engaging with the amateur football community and staying current with trends in sports media and digital content.

📝 Enhancement Note: The role presents opportunities to grow within a specialized creative field while also developing broader marketing and strategic skills, particularly in the dynamic environment of a sports tech startup. The challenges are typical of a growth-stage company focused on digital engagement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a repeatable content series for PREMATCH that resonates with amateur football players and fans?" (Assesses creative strategy, understanding of the audience, and ability to create scalable formats.)

• "Describe a time you used performance data to inform a creative decision. What was the outcome?" (Evaluates data literacy and ability to link creative work to measurable results.)

• "Imagine we're launching a new feature for our app. How would you conceptualize and design social media assets to promote it effectively across Instagram Reels and TikTok?" (Tests practical application of social-first design, platform understanding, and creative ideation.) Company & Culture Questions:

• "What excites you most about PREMATCH's mission to support amateur football?" (Gauges passion for the company's purpose and understanding of its niche.)

• "How do you stay updated on the latest social media trends and creative best practices?" (Assesses proactiveness and commitment to continuous learning.)

• "Describe your ideal collaboration with a growth marketing team. How would you ensure creative and performance goals are aligned?" (Explores teamwork and cross-functional communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your creative solution, and the impact/results.

• Highlight Social-First Execution: Emphasize how your designs and content were optimized for social platforms, showcasing examples of Reels, TikToks, or engaging static visuals.

• Showcase Brand Building: Present projects where you've contributed to developing or strengthening a brand's visual identity and storytelling.

• Demonstrate Technical Proficiency: Be ready to briefly discuss the tools and techniques used in your work, particularly for video editing and motion graphics.

• Quantify Success: Whenever possible, use metrics (engagement rates, views, growth) to illustrate the effectiveness of your creative contributions.

• Explain Your Process: Be prepared to walk through your thought process, from initial brief to final execution, including any iterations or data-driven adjustments.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, data awareness, and a genuine passion for amateur football. Being able to articulate your process and quantify your impact will be key.

📌 Application Steps

To apply for this operations position:

• Click on the "Jetzt bewerben" (Apply Now) button on the job posting.

• Prepare Your CV: Ensure your CV highlights relevant experience in content design, social media marketing, video editing, brand building, and proficiency with the specified tools (Figma, Adobe Creative Cloud, CapCut, Notion, Ads Managers). Tailor it to emphasize your understanding of sports/football culture.

• Curate Your Portfolio: Select your strongest pieces that showcase social-first content, brand building initiatives, video editing skills, and ideally, any work related to sports or community-focused brands. Be prepared to discuss your process and results.

• Complete the Application Form: Provide concise and accurate information as requested in the short application form, reinforcing key aspects of your CV and portfolio.

• Research the Company: Familiarize yourself thoroughly with PREMATCH Sports GmbH's mission, brand, target audience (amateur football), and current social media presence to articulate your understanding and enthusiasm during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---