Content Designer - Digital Products

📍 Job Overview

Job Title: Content Designer - Digital Products

Company: RACV

Location: Melbourne, Victoria, Australia

Job Type: Contract (18-Month Fixed Term)

Category: Digital Product Operations / User Experience

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and optimize content for digital products, focusing on insurance quote, account, and self-service experiences to enhance usability and customer outcomes.

• Develop clear, accessible, and customer-centric content that simplifies complex information across web and mobile interfaces.

• Leverage data, analytics, SEO insights, and A/B testing to identify opportunities for content improvement and conversion optimization.

• Collaborate cross-functionally with designers, product teams, and stakeholders to deliver cohesive and high-quality digital customer experiences.

• Contribute to content planning, design system management, and the establishment of robust content governance practices.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities strongly align with UX Writing and Content Strategy within a digital product development context. The role emphasizes optimizing existing customer journeys rather than creating entirely new product content from scratch, suggesting a focus on iterative improvement and data-driven decision-making.

📈 Primary Responsibilities

• Design and deliver user-focused content for RACV's digital products, encompassing web and mobile applications.

• Craft clear, accessible, and engaging content that simplifies intricate customer journeys and enhances understandability.

• Analyze user data, analytics, SEO insights, and A/B testing results to identify and implement content optimizations that improve conversion rates and customer satisfaction.

• Partner closely with UX/UI designers, product managers, engineers, and other stakeholders to ensure seamless integration of content within the overall product design and development lifecycle.

• Contribute to content planning initiatives, assist in the maintenance and evolution of the design system, and support the development of content governance frameworks and best practices.

• Support A/B testing and usability testing efforts, providing content recommendations and insights to drive informed content decisions and elevate customer outcomes.

• Ensure all content adheres strictly to RACV's brand guidelines, including voice, tone, style, accessibility standards (WCAG), and regulatory compliance requirements.

• Explore and leverage AI tools and emerging technologies to refine, test, and enhance content creation and optimization strategies.

📝 Enhancement Note: The emphasis on "optimising content across RACV Insurance's digital quote, accounts, and self-service experiences" and working "within established digital products and customer journeys" indicates a strong focus on iterative improvement and refinement of existing user flows. The role requires a strategic understanding of how content impacts conversion rates and customer satisfaction within specific product contexts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Communications, English, Journalism, Human-Computer Interaction (HCI), Design, or a related field is highly beneficial.

Experience: Minimum of 2-5 years of demonstrated experience in Content Design, UX Writing, Content Strategy, or a closely related role within a digital product environment.

Required Skills:

• Proven experience in Content Design, UX Writing, or Content Strategy.

• Hands-on experience with UX writing for digital quote flows, customer journeys, and conversion optimization.

• Proficiency in design and prototyping tools, specifically Figma.

• Strong understanding of user-centred design principles, customer experience (CX) best practices, and digital product development lifecycles.

• Exceptional written communication skills with a demonstrated ability to translate complex information into clear, concise, and compelling content.

• Experience utilizing data, user research, analytics, SEO insights, and A/B testing to inform content decisions and drive improvements.

• Excellent stakeholder engagement and collaboration skills, with the ability to work effectively within multidisciplinary teams.

• A robust portfolio showcasing user-focused writing and successful content design outcomes. Preferred Skills:

• Experience with collaboration and project management tools such as Miro, Jira, and Confluence.

• Familiarity with accessibility standards (e.g., WCAG) and their practical application in content design.

• Understanding of content governance principles and design system management.

• Experience working within the insurance or financial services industry.

📝 Enhancement Note: The explicit mention of Figma as a required skill, alongside Miro, Jira, and Confluence as desired, points to a collaborative digital product development environment. The emphasis on a "portfolio demonstrating user-focused writing and content design outcomes" is critical for this role, highlighting the need for candidates to showcase tangible results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in user-focused writing and content design.

• Case studies that clearly articulate the problem, your approach to content design, the solutions implemented, and the measurable outcomes (e.g., improved conversion rates, reduced support queries, enhanced user satisfaction).

• Examples of content created for digital quote flows, customer journeys, and self-service experiences.

• Demonstrations of how data, analytics, and user research informed your content decisions.

• Visual examples of content integrated within UI designs, showcasing an understanding of layout, hierarchy, and user interface principles. Process Documentation:

• Evidence of contributing to content planning processes, including user story mapping and content prioritization.

• Examples of how you have applied user-centred design principles in your content creation workflow.

• Demonstrations of collaboration with design and product teams to integrate content seamlessly into the design system and product development lifecycle.

• Understanding of how to incorporate accessibility and compliance requirements into the content design process.

📝 Enhancement Note: The portfolio is a critical component for this role. Candidates should prepare to walk through specific examples, detailing their thought process, the tools they used (especially Figma), and the impact of their content contributions on user experience and business objectives. The focus is on demonstrating practical application and measurable results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Content Designers/UX Writers with 2-5 years of experience in Melbourne, Australia, a competitive annual salary range is estimated between AUD $80,000 - $110,000. This estimate considers the fixed-term nature of the contract and the specific responsibilities outlined.

Benefits:

• 18-Month Fixed-Term Contract with potential for extension.

• Hybrid Working Arrangement: Flexibility to split time between the office and home.

• Competitive Salary: As detailed in the estimated range above.

• Attractive Discounts on RACV Products: Including home and car insurance.

• RACV Roadside Care.

• RACV Club Membership.

• Discounts across RACV Resorts.

• Monthly-updated discounts from a wide range of corporate partners.

• Access to a flexible, informal work environment that supports work-life balance.

Working Hours: Approximately 37.5 - 40 hours per week, with a hybrid arrangement allowing for flexibility.

📝 Enhancement Note: The salary range is an estimate based on industry standards for a mid-level Content Designer in Melbourne. The actual salary will depend on the candidate's specific experience, qualifications, and negotiation. The benefits package is substantial, reflecting RACV's commitment to employee well-being and value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance, Automotive Services, Financial Services, Tourism & Hospitality. RACV is a diversified member-owned organization with a strong presence in Victoria, Australia.

Company Size: RACV is a large organization, employing over 2,000 individuals across various divisions. This size offers stability and a broad range of career opportunities.

Founded: RACV was founded in 1903, boasting over a century of service and evolution. This long history suggests a stable, established organization with a deep understanding of its member base.

Team Structure:

• The Content Designer will likely be part of a Digital Product team, which is typically cross-functional.

• This team will include UX/UI Designers, Product Managers, Developers, Data Analysts, and potentially other content specialists or UX Researchers.

• Collaboration is key, with regular interaction with stakeholders across various departments, including Marketing, Compliance, and Customer Service, particularly within the Insurance division. Methodology:

• RACV emphasizes a customer-centric approach, aiming to simplify member experiences through digital channels.

• The organization utilizes agile methodologies for digital product development, requiring adaptability and continuous improvement.

• Data-driven decision-making is a core component, with a focus on using insights from analytics, user testing, and market research to guide product and content strategy.

• A commitment to accessibility and inclusive design principles is evident in the role requirements.

Company Website: https://www.racv.com.au/

📝 Enhancement Note: RACV's positioning as a "member-owned organisation" implies a strong focus on member value and long-term relationships, which should translate into a customer-centric approach to digital product design and content. The diverse business lines provide a rich context for understanding customer needs across different product categories.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, requiring demonstrated experience and the ability to work autonomously within established frameworks. It's a hands-on role focused on execution and optimization within existing digital products.

Reporting Structure: The Content Designer will likely report to a Digital Product Lead, Head of UX, or a Senior Content Strategist. They will work closely with Product Managers on specific product initiatives.

Operations Impact: This role directly impacts the customer experience by making digital interactions clearer, more intuitive, and more efficient. By improving content usability and conversion rates, the Content Designer contributes to increased customer satisfaction, reduced support costs, and ultimately, stronger business outcomes for RACV's digital insurance products.

Growth Opportunities:

• Specialization: Deepen expertise in UX Writing, Content Strategy, or Accessibility within digital products.

• Leadership: Potential to move into Senior Content Designer roles, lead content initiatives, or mentor junior team members.

• Cross-functional Development: Gain exposure to broader product management, UX research, and digital strategy through close collaboration.

• Industry Knowledge: Develop specialized knowledge in the insurance and financial services sectors, particularly concerning digital customer journeys.

• Skill Enhancement: Opportunities to further develop skills in data analysis, SEO, and AI-driven content tools.

📝 Enhancement Note: The 18-month fixed-term contract nature of this role suggests it's project-driven, potentially leading to further contract extensions or opportunities within RACV's broader digital transformation efforts. Growth would likely involve taking on more complex product areas or leading smaller content projects.

🌐 Work Environment

Office Type: The role is based at RACV's CBD Head Office at 485 Bourke Street, Melbourne, which is a modern corporate environment.

Office Location(s): Melbourne, Victoria, Australia (CBD Head Office). This central location offers accessibility via public transport and is in the heart of Melbourne's business district.

Workspace Context:

• The work environment supports a hybrid model, offering a blend of collaborative office time and focused remote work.

• The office space is likely equipped with modern amenities to support collaboration, including meeting rooms, breakout areas, and standard office infrastructure.

• Access to necessary digital tools and technology, including design software (Figma), collaboration platforms (Miro, Jira, Confluence), and analytics tools, is expected.

• Opportunities for informal interactions with colleagues in the office will foster team cohesion and knowledge sharing.

Work Schedule: Standard business hours (approximately 37.5-40 hours per week) with flexibility inherent in the hybrid model. The focus is on delivering outcomes rather than strict adherence to in-office time.

📝 Enhancement Note: The hybrid work arrangement is a significant aspect of the work environment, requiring self-discipline and effective time management for remote work, alongside strong collaboration skills for in-office days. The central Melbourne location is a key benefit for commuting professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements. Be prepared to highlight specific projects that demonstrate your UX writing and content design capabilities.

• Technical Interview/Portfolio Review: A deeper dive into your portfolio with a hiring manager or senior team member. Expect to discuss specific case studies, your design process, how you used data, and the impact of your content. Be ready to articulate your approach to simplifying complex information.

• Stakeholder/Team Interview: A conversation with potential team members (e.g., Product Manager, UX Designer) to assess your collaboration style, problem-solving approach, and cultural fit. You may be asked to discuss how you'd handle specific content challenges.

• Final Interview: Potentially with a more senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects. Focus on quality over quantity.

• Tell a Story: For each project, clearly outline the problem, your role and process, the content solutions you designed, the tools you used (especially Figma), and the measurable results achieved.

• Quantify Impact: Whenever possible, use data (e.g., conversion rate improvements, task completion rates, reduction in support tickets) to demonstrate the effectiveness of your content.

• Show, Don't Just Tell: Include screenshots, wireframes, or interactive prototypes that illustrate your content in context.

• Highlight Collaboration: Explain how you worked with designers, developers, and stakeholders.

Challenge Preparation:

• Scenario-Based Questions: Be ready to discuss how you would approach content design for a specific RACV digital product scenario (e.g., simplifying an insurance policy explanation, designing a new self-service feature).

• Content Audits & Optimization: Think about how you would audit existing content for usability and suggest improvements.

• Brand Voice & Tone: Prepare to discuss how you maintain brand consistency and adapt tone for different user segments and contexts.

• Accessibility & Compliance: Be ready to discuss how you ensure content meets accessibility standards and regulatory requirements.

📝 Enhancement Note: The emphasis on a portfolio and data-driven decision-making means candidates should be prepared to "show their work" and justify their content choices with evidence. Understanding RACV's specific products (insurance, automotive, etc.) and their target audience will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and content integration. Proficiency is a must.

• Miro: Highly desirable for collaborative whiteboarding, brainstorming, user journey mapping, and content planning.

• Jira: Desirable for agile project management, task tracking, and workflow management within development sprints.

• Confluence: Desirable for documentation, knowledge sharing, and maintaining project information.

Analytics & Reporting:

• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and content performance.

• Familiarity with A/B testing tools (e.g., Optimizely, VWO) for content experimentation.

• Ability to interpret data from user research and usability testing reports. CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, understanding how content interacts with CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for broader context.

📝 Enhancement Note: Figma is explicitly listed as a required skill, underscoring its importance in the design and content integration process. While Miro, Jira, and Confluence are desired, proficiency in Figma is non-negotiable. Familiarity with analytics and testing tools is crucial for the data-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A strong focus on understanding and meeting member needs through intuitive and helpful digital experiences.

• Collaboration: Working effectively across diverse teams to achieve shared goals.

• Continuous Improvement: A commitment to data-driven iteration and optimization of digital products and content.

• Clarity & Accessibility: Ensuring information is easy to understand and accessible to all users.

• Integrity: Upholding brand standards, compliance, and ethical practices.

Collaboration Style:

• Cross-functional Partnership: The role requires close collaboration with UX designers, product managers, developers, and other stakeholders, necessitating strong communication and teamwork.

• Feedback-Oriented: An environment where constructive feedback is shared and incorporated to enhance content and user experience.

• Agile & Iterative: Working within agile sprints, requiring adaptability and a willingness to iterate on content based on testing and feedback.

• Data-Informed: Decisions are grounded in data and user insights, fostering a culture of evidence-based design.

📝 Enhancement Note: RACV's culture likely emphasizes service to its members, which translates into a strong focus on user experience and clear communication in its digital products. The values highlight a proactive, collaborative, and data-informed approach to product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge is translating complex insurance and financial product information into easily digestible and actionable content for a diverse member base.

• Balancing Stakeholder Needs: Managing input and requirements from various stakeholders (e.g., Legal, Compliance, Marketing, Product) while maintaining a user-centric focus.

• Working within Constraints: Operating within established design systems, brand guidelines, and regulatory frameworks, requiring creativity and problem-solving within defined parameters.

• Measuring Content Impact: Demonstrating the quantifiable impact of content design on key business metrics in a tangible way.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunity to deepen expertise in UX Writing, Content Strategy, Accessibility, and SEO within the context of financial services.

• Industry Exposure: Gain in-depth knowledge of the insurance and broader financial services industry from a digital product perspective.

• Tool Proficiency: Enhance skills in industry-standard design and collaboration tools like Figma, Miro, and Jira.

• Data Analysis & Testing: Improve capabilities in using analytics, user research, and A/B testing to drive content decisions.

• Cross-Functional Experience: Broaden understanding of product management, UX design, and agile development processes.

📝 Enhancement Note: The role offers a solid foundation in UX Writing and Content Design within a regulated industry. The challenges are typical for content roles in financial services, and the growth opportunities are geared towards specialization and deepening expertise within digital product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you simplified a complex process or piece of information through content design. What was the outcome?" (Focus on your process, tools, and measurable results.)

• "How do you approach ensuring content meets accessibility standards (e.g., WCAG) and regulatory compliance simultaneously?" (Highlight your understanding of these critical areas.)

• "Walk us through a piece in your portfolio where you used data or user research to inform your content decisions." (Be prepared to explain your analytical process and the impact.)

• "How would you approach designing content for a new feature within RACV's digital insurance quote process?" (Demonstrate your strategic thinking and user-centric approach.) Company & Culture Questions:

• "What interests you about RACV and this specific Content Designer role?" (Research RACV's mission, values, and recent digital initiatives.)

• "How do you typically collaborate with UX designers, product managers, and developers?" (Emphasize your teamwork and communication skills.)

• "How do you handle feedback on your content, especially if it conflicts with your own recommendations?" (Showcase your professionalism and adaptability.) Portfolio Presentation Strategy:

• Structure: For each project, use a clear narrative: Problem -> Your Role/Process -> Solution (Content Examples) -> Results.

• Visuals: Use high-quality screenshots or mockups. If possible, use Figma prototypes to show interactive elements.

• Data Focus: Clearly articulate the metrics you influenced and how.

• Conciseness: Be mindful of time, focusing on the most impactful aspects of each project.

• Enthusiasm: Show passion for user-centred content and improving digital experiences.

📝 Enhancement Note: Candidates should prepare to discuss their experience with Figma in detail and be ready to articulate how they use data and analytics to drive content strategy. The ability to balance user needs with business and regulatory requirements will be a key assessment point.

📌 Application Steps

To apply for this Content Designer position:

• Click "Apply Now" on the RACV Careers portal and log in to your Candidate Profile. If you are a new user, you will be prompted to create an account and build your profile as part of the application.

• Curate Your Portfolio: Select 3-5 of your most relevant UX writing and content design projects. Focus on case studies that demonstrate your ability to simplify complex information, optimize user journeys, and leverage data for decision-making. Ensure your portfolio clearly shows your work with Figma.

• Tailor Your Resume: Highlight keywords from the job description, such as "Content Design," "UX Writing," "Figma," "User-Centred Design," "SEO," "A/B Testing," and "Stakeholder Engagement." Quantify your achievements wherever possible.

• Prepare for Portfolio Review: Practice walking through your portfolio, articulating your process, the challenges you faced, the solutions you implemented, and the measurable impact of your content. Be ready to discuss your experience with RACV's product areas (insurance, digital experiences).

• Research RACV: Understand RACV's mission, values, and their digital presence. Consider how your skills and approach align with their customer-centric ethos and their position in the Australian market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.