Content Designer

📍 Job Overview

Job Title: Content Designer

Company: PepsiCo

Location: Miguel Hidalgo, Distrito Federal, Mexico

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-06-02T19:49:00

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is responsible for the end-to-end creation and execution of visual content projects, including social media graphics, POS materials, and presentation decks, ensuring alignment with brand and project goals.

• The Content Designer will contribute to creative strategy by generating innovative ideas and collaborating with senior design teams to refine concepts for consumer programs and marketing initiatives.

• A key aspect of this position involves adapting and versioning existing creative assets across PepsiCo's diverse brand portfolio to meet evolving customer and consumer needs.

• The role demands strong expertise in retail, print, and digital design, requiring meticulous attention to detail and advanced proficiency in design software to produce production-ready outputs.

📝 Enhancement Note: This role is a Content Designer within PepsiCo's marketing or creative operations function. While not a traditional "Revenue Operations" or "Sales Operations" role, it involves core operational responsibilities in content creation, asset management, and campaign execution, requiring strong project management and adherence to brand guidelines, which are critical in GTM operations. The focus on adapting assets for customer and consumer needs directly supports Go-To-Market strategies.

📈 Primary Responsibilities

• Develop innovative visual concepts aligned with communication objectives for various marketing and internal communication needs.

• Design and execute creative Point of Sale (POS) materials, Out-of-Home (OOH) advertising, and multimedia assets, ensuring adherence to brand standards and support for marketing initiatives across multiple channels.

• Adapt and optimize existing creative assets, including digital toolkits, key visuals, and social media content, to meet specific campaign or regional requirements.

• Create compelling key visuals and design POS materials for product launches, promotions, and brand campaigns.

• Define and implement the most effective visual approaches, integrating graphic and motion design principles to communicate brand concepts clearly and engagingly.

• Ensure unwavering brand consistency by meticulously adhering to established brand guidelines across all created and adapted assets.

• Manage content creation projects from initiation to completion, demonstrating the ability to work both independently and collaboratively within a team environment.

• Maintain a high level of organization and attention to detail while juggling multiple priorities and responding effectively to last-minute changes and urgent requests.

• Exhibit adaptability, a proactive learning mindset, and a strong sense of urgency to consistently deliver high-quality results within established timelines.

📝 Enhancement Note: The responsibilities are detailed to cover the full lifecycle of content creation and adaptation, emphasizing the operational aspects of asset management and campaign support, which are crucial for Go-To-Market execution.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 2 years of professional design experience is required, preferably within creative or digital agencies, or in-house teams within the Consumer Packaged Goods (CPG) industry.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, with a strong portfolio showcasing the ability to create and adapt assets for multiple formats.

• Advanced English proficiency (written and spoken) is mandatory for effective communication within a global organization and for collaborating with international teams.

• Demonstrated ability to collaborate effectively with cross-functional teams, including marketing, brand management, and account stakeholders.

• Strong understanding and application of brand guidelines to ensure consistency across diverse touchpoints and media.

• Excellent organizational and time management skills, with a proven track record of managing multiple projects, meeting strict deadlines, and adapting to shifting priorities.

• Exceptional attention to detail, robust problem-solving capabilities, and a proactive, ownership-driven mindset.

Preferred Skills:

• Experience in motion graphics design and video editing software.

• Familiarity with 3D concept design and rendering tools.

• Knowledge of retail and shopper marketing design principles.

• Previous experience within the CPG industry, specifically with food and beverage brands.

📝 Enhancement Note: The skills section is expanded to include specific software proficiencies and soft skills critical for a creative operations role, emphasizing collaboration and adaptability, which are key for GTM functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is required, demonstrating professional experience in developing and adapting creative assets across multiple channels (digital, print, POS, social media).

• Showcase integrated projects that highlight campaign adaptations, social media content creation, POS material design, and digital marketing assets.

• The portfolio should clearly reflect a strong understanding of brand guidelines, consistency across touchpoints, and the ability to manage execution from concept adaptation through final delivery.

Process Documentation:

• Candidates should be prepared to discuss their process for managing creative projects from brief to final delivery, including workflow optimization and stakeholder management.

• The ability to articulate how they ensure brand consistency and quality control throughout the creative process.

• Experience in adapting digital toolkits and other asset libraries efficiently.

📝 Enhancement Note: Portfolio requirements are tailored to showcase practical application of design skills in a business context, emphasizing process and adaptability, crucial for operational roles supporting GTM.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive learning and development programs, including internal digital self-learning platforms and specialized role training.

• Leadership development programs designed to foster career growth.

• Recognition programs for seniority, behavior, and leadership achievements.

• Financial wellness programs to support long-term financial goals.

• A flexibility program promoting work-life balance and adaptable working days.

• Family-focused benefits, including a Wellness Line, numerous agreements and discounts, scholarship programs for children, and aid plans for various life events.

Working Hours:

• Standard full-time position, typically 40 hours per week, with potential for flexibility as outlined in the benefits program.

📝 Enhancement Note: Salary range is estimated for the Mexico City market, considering the role and experience level. Benefits are detailed from the provided information, highlighting aspects valuable to professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (CPG)

Company Size: Large Enterprise (PepsiCo is a global corporation with over 300,000 employees worldwide).

Founded: 1965 (PepsiCo was formed by the merger of Pepsi-Cola and Frito-Lay).

Team Structure:

• The Content Designer will likely be part of a broader Marketing, Creative, or Brand Communications team.

• This team will include senior designers, creative directors, brand managers, and marketing specialists, fostering a collaborative environment.

Methodology:

• The team operates with a consumer-centric approach, prioritizing joyful moments through food and drinks.

• Decisions are driven by innovation and a focus on creating impactful consumer programs and campaigns.

• Emphasis is placed on collaboration, idea generation, and turning creative concepts into actionable executions.

• Processes likely involve a combination of agile project management for rapid campaign needs and more structured approaches for larger brand initiatives.

Company Website: https://www.pepsicojobs.com

📝 Enhancement Note: Company context is enriched with details about PepsiCo's scale, industry, and likely team structure within a large corporate environment, highlighting the operational context for a creative role.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Creative/Design Professional. This role is positioned as a specialist contributor, executing design projects and contributing to creative concepts under the guidance of senior team members.

Reporting Structure:

• The Content Designer will likely report to a Creative Manager, Design Lead, or Marketing Manager responsible for content execution and brand communications.

Operations Impact:

• The role directly impacts Go-To-Market (GTM) strategies by creating visually engaging assets that drive consumer interest, support sales initiatives (POS materials), and maintain brand integrity across all touchpoints.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like digital design, motion graphics, or POS strategy.

• Advancement: Progress to Senior Content Designer, Art Director, or Creative Lead roles within PepsiCo's creative or marketing departments.

• Skill Development: Access to extensive learning programs, internal training, and potential for specialized external courses to enhance design and creative strategy skills.

• Brand Exposure: Gain experience working across PepsiCo's vast portfolio of well-known global brands.

📝 Enhancement Note: Career path analysis focuses on how a creative role contributes to operational GTM success and outlines clear growth trajectories within a large organization.

🌐 Work Environment

Office Type: On-site. The job posting specifies a physical location in Mexico City, indicating an in-office or hybrid work model at PepsiCo's facilities.

Office Location(s): BOSQUES DE LOS DURAZNOS NO. 67, 11700 Miguel Hidalgo, Distrito Federal, Mexico.

Workspace Context:

• The work environment is likely dynamic and collaborative, typical of a large CPG company's creative department.

• Access to state-of-the-art design software and technology is expected.

• Opportunities for interaction and collaboration with diverse teams, including marketing, brand management, and potentially other creative professionals.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week) are expected.

• PepsiCo offers a "flexibility program" which may allow for some adaptation of working hours or schedules, balancing personal and work life, though the primary model is on-site.

📝 Enhancement Note: Work environment details are inferred from the location and company culture, emphasizing the collaborative and on-site nature of the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio alignment with requirements.

• Skills Assessment/Portfolio Review: Candidates will likely present their portfolio, discussing their creative process, project rationale, and adaptation strategies. This may include a practical design challenge or case study.

• Behavioral & Situational Interviews: Interviews with hiring managers and team members to assess collaboration skills, problem-solving abilities, adaptability, and cultural fit. Questions may focus on how they handle tight deadlines, brand consistency, and cross-functional collaboration.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Showcase Variety: Include examples of social media graphics, POS materials, presentation decks, and adapted campaign assets.

• Highlight Process: Detail the problem, your approach, the tools used, and the rationale behind your design decisions, especially for adaptations.

• Demonstrate Brand Adherence: Clearly show how you maintained brand consistency while adapting assets for different needs.

• Focus on Impact: If possible, include any measurable results or feedback related to your designs.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and professionally presented (e.g., a well-designed PDF or online portfolio).

Challenge Preparation:

• Be prepared for a design challenge that might involve adapting an existing asset for a new platform or creating a concept for a specific campaign.

• Practice articulating your design process concisely and effectively.

• Understand PepsiCo's brand portfolio and general marketing approaches in the CPG sector.

📝 Enhancement Note: This section provides actionable advice for preparing for the interview and portfolio review, focusing on the specific demands of a creative operations role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign for asset creation and adaptation.

• Motion Design Tools: Experience with Adobe After Effects or similar software is beneficial for creating dynamic content.

• Presentation Software: Proficiency in tools like PowerPoint or Google Slides for creating internal and external presentation decks.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of how content integrates into marketing automation platforms or CRM-driven campaigns can be helpful.

📝 Enhancement Note: This section highlights the core technical tools expected for a Content Designer, focusing on design software and related creative technologies.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: A deep understanding of consumer needs and preferences to create content that resonates.

• Innovation: A drive to generate new ideas and approaches to visual communication.

• Collaboration: Working effectively with diverse teams to achieve common goals.

• Joyful Moments: Contributing to the company's mission of creating positive experiences through its products and communications.

• Impact: A focus on creating content that makes a tangible difference in campaigns and brand perception.

Collaboration Style:

• The team likely fosters a collaborative environment where ideas are shared openly.

• Expect close interaction with marketing teams to understand campaign objectives and with senior designers for creative direction.

• A proactive approach to seeking feedback and providing constructive input is valued.

📝 Enhancement Note: Values and collaboration style are inferred from PepsiCo's company description, emphasizing teamwork and a consumer-focused, innovative mindset essential for creative operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Effectively adapting established brand guidelines while still producing fresh and engaging content.

• Managing Diverse Asset Needs: Creating and adapting content for a wide array of channels and formats (social, print, digital, POS) simultaneously.

• Pace of the CPG Industry: Keeping up with rapid marketing cycles and evolving consumer trends in a fast-paced environment.

• Global vs. Local Adaptation: Ensuring content resonates with local markets while maintaining global brand integrity.

Learning & Development Opportunities:

• Skill Enhancement: Continuous learning in new design software, motion graphics, and digital design trends.

• Brand Portfolio Expansion: Gaining experience with a variety of iconic global brands.

• Creative Strategy Input: Opportunity to contribute to higher-level creative strategy discussions and campaign ideation.

• Cross-functional Exposure: Understanding broader marketing and GTM strategies through collaboration.

📝 Enhancement Note: Challenges are framed within the context of a large CPG company's creative operations, offering practical insights for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt an existing creative asset for a new purpose or audience. What was your process, and what were the key considerations?" (Focus on process, brand adherence, and problem-solving).

• "How do you ensure brand consistency across multiple design projects and channels, especially when working with established guidelines?" (Assess understanding of brand operations).

Company & Culture Questions:

• "What appeals to you about PepsiCo's mission to create 'smiles around the world' through its brands?" (Gauge cultural alignment).

• "How do you stay updated on design trends relevant to the CPG industry and digital marketing?" (Assess proactivity and industry awareness).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by impact.

• Storytelling: For each project, explain the brief, your role, your creative process, challenges faced, and the final outcome.

• Adaptation Focus: Specifically highlight projects where you adapted existing assets, explaining your strategic choices.

• Conciseness: Be prepared to present key highlights efficiently, as time may be limited.

• Engagement: Be ready to answer questions about your work and demonstrate enthusiasm for the role and PepsiCo.

📝 Enhancement Note: Interview questions are designed to probe for operational thinking, creative problem-solving, and cultural fit relevant to a large, brand-focused organization.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the PepsiCo Jobs portal.

• Portfolio Customization: Ensure your portfolio clearly showcases examples relevant to CPG, including adapted assets, social media content, and POS materials. Tailor your digital portfolio or PDF to highlight your strongest projects that align with PepsiCo's brand aesthetic and the role's requirements.

• Resume Optimization: Update your resume to emphasize your experience with Adobe Creative Suite, content adaptation, project management, cross-functional collaboration, and any CPG industry experience. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and ability to maintain brand consistency. Prepare to discuss specific projects from your portfolio in detail and how they align with PepsiCo's goals.

• Company Research: Familiarize yourself with PepsiCo's brand portfolio, recent marketing campaigns, and company values to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.