Content Designer

📍 Job Overview

Job Title: Content Designer

Company: PepsiCo

Location: Mexico City, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: July 21, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and execute full content projects, including social media graphics, banners, Point-of-Sale (POS) materials, internal communications, and presentation decks.

• Support creative strategy by actively contributing innovative ideas and design concepts.

• Adapt and version existing assets across PepsiCo's diverse portfolio to meet evolving customer and consumer needs.

• Act as a brand guardian, ensuring strict adherence to brand guidelines and maintaining visual consistency across all touchpoints.

📝 Enhancement Note: This role is focused on visual content creation and adaptation within a large CPG organization, requiring a blend of creative execution and brand stewardship. The emphasis on adapting existing assets suggests a need for efficiency and precision in a fast-paced environment.

📈 Primary Responsibilities

• Conceive creative visual ideas grounded in communication objectives and brand strategy.

• Generate fresh, innovative POS, Out-of-Home (OOH) materials, and multimedia graphics that align with brand and design standards for all distribution channels, social media, and marketing initiatives.

• Adapt and meticulously version existing creatives, digital toolkits, key visuals, and social media posts to suit specific campaign requirements and regional nuances.

• Develop compelling POS or Key Visual (KV) designs and concepts to enhance consumer engagement at the point of purchase.

• Visually translate brand concepts, with a strong focus on graphic and motion design principles, to effectively represent campaigns and product offerings.

• Ensure strict adherence to brand guidelines, acting as a vigilant brand guardian to maintain consistency and integrity across all visual outputs.

• Take ownership of assigned projects, demonstrating the ability to work effectively both independently and collaboratively within a team setting.

• Maintain a detail-oriented approach, prioritizing tasks, multitasking efficiently, and staying organized while responding to last-minute requests and adapting to dynamic business changes.

• Exhibit a high aptitude for learning new tools and processes, demonstrating adaptability and a strong sense of urgency to drive projects to completion.

📝 Enhancement Note: The responsibilities highlight a need for both creative ideation and meticulous execution, with a particular focus on adapting existing brand assets for various retail and digital channels. The mention of POS, OOH, and social media indicates a broad scope of creative output.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in a related field such as Advertising, Graphic Design, Multimedia Design, Visual Arts, or Motion Graphics. Experience:

• Minimum of 2 years of experience in a creative agency setting, with a focus on design, 3D, packaging, or POS projects.

• Proven experience in adapting and versioning creative assets for multi-channel campaigns. Required Skills:

• Fluency in English, both written and spoken.

• High proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, for graphic creation and asset manipulation.

• Demonstrated ability to create graphics from scratch, edit and manipulate creative assets, and produce production-ready materials.

• Strong portfolio showcasing diverse digital, Key Visual (KV), and POS/packaging work, with standout projects that highlight multi-channel creative execution and strong brand stewardship.

• Experience collaborating effectively with creative teams in an agency or in-house environment.

• Excellent understanding of design principles, typography, color theory, and layout composition.

• Detail-oriented with strong organizational and multitasking abilities.

• Adaptability and a proactive approach to problem-solving and task completion. Preferred Skills:

• Experience with CPG (Consumer Packaged Goods) brands.

• Familiarity with motion graphics software and principles.

• Experience in 3D design concepts and visualization.

• Understanding of retail environments and point-of-sale strategies.

• Basic knowledge of video editing software.

📝 Enhancement Note: The requirement for a strong portfolio is critical, emphasizing the need for candidates to showcase practical application of their skills in adapting existing creative work and demonstrating brand stewardship across various media. Proficiency in Adobe Creative Suite is non-negotiable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of work that demonstrates proficiency in graphic design, digital content creation, and adaptation of existing assets.

• Highlight projects that illustrate strong brand stewardship, ensuring consistency and adherence to brand guidelines across different channels.

• Include examples of Key Visual (KV) development and adaptation, demonstrating the ability to translate core concepts into various formats.

• Showcase specific Point-of-Sale (POS) and packaging design work, detailing the creative process from concept to final production-ready asset.

• Demonstrate experience in adapting creative assets for social media platforms and other digital marketing initiatives. Process Documentation:

• Ability to document the process of adapting existing creatives and developing new concepts, including rationale for design choices.

• Understanding of production workflows for print, digital, and social media assets, ensuring timely and accurate delivery.

• Experience in versioning assets for different markets or consumer segments, maintaining brand integrity while meeting specific needs.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating capabilities. Candidates should curate examples that specifically address the adaptation of existing assets, brand stewardship, and the creation of POS/KV materials, as these are central to the role's responsibilities.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Content Designer with 2-5 years of experience in Mexico City, the estimated annual salary range is approximately MXN $350,000 - $550,000. This range considers the cost of living in Mexico City, the specific requirements of the role (e.g., Adobe Creative Suite proficiency, portfolio strength), and typical compensation for creative roles within large multinational corporations like PepsiCo. Benefits:

• Comprehensive learning and development programs designed for continuous skill enhancement.

• Access to internal digital platforms that promote self-directed learning and professional growth.

• Structured development programs aligned with leadership skill enhancement.

• Specialized training tailored to the specific requirements and responsibilities of the Content Designer role.

• Robust recognition programs acknowledging seniority, behavior, leadership, and significant life events.

• Financial wellness programs to support associates in achieving their financial goals across all life stages.

• A flexibility program designed to promote a healthy work-life balance, allowing for adaptation of the working day to individual lifestyles.

• Access to a Wellness Line for health and well-being support.

• A wide array of agreements and discounts with various partners.

• Scholarship programs available for employees' children.

• Aid plans to provide support during different life moments and circumstances. Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. However, PepsiCo offers a flexibility program that may allow for some adaptation of the working day to better suit individual lifestyles while ensuring project deadlines and team collaboration needs are met.

📝 Enhancement Note: The salary estimate is based on general market data for similar roles in Mexico City and the specified experience level. PepsiCo's benefits package is extensive, emphasizing professional development, well-being, and family support, which are significant advantages for potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage. PepsiCo operates as a global leader in the food and beverage industry, with a vast portfolio of iconic brands that touch millions of lives daily. This context implies a dynamic, consumer-focused environment where creativity and brand relevance are paramount.

Company Size: PepsiCo is a large multinational corporation, employing tens of thousands of people globally. This size offers stability, extensive resources, and opportunities for broad impact, while also necessitating clear processes and strong internal communication to maintain agility.

Founded: PepsiCo has a rich history, with roots tracing back to the early 20th century, evolving through mergers and acquisitions to become the global powerhouse it is today. This long-standing presence in the market signifies a deep understanding of consumer trends and a commitment to innovation and brand building.

Team Structure:

• The Content Designer will likely be part of a broader marketing or creative team, possibly within a specific brand division or a central creative services unit.

• The team structure emphasizes collaboration, with close interaction expected between designers, marketing managers, brand strategists, and potentially external creative agencies.

• Reporting lines typically lead to a Creative Director or a Senior Design Manager, with clear channels for feedback and project oversight. Methodology:

• Data-driven decision-making is likely a core component, with creative output informed by consumer insights, market trends, and performance metrics.

• Workflow planning and optimization strategies will be crucial for managing a high volume of creative requests across a diverse brand portfolio.

• Automation and efficiency practices are employed to streamline asset creation and adaptation, ensuring timely delivery and cost-effectiveness.

Company Website: https://pepsicojobs.com

📝 Enhancement Note: Working within a company of PepsiCo's scale means candidates will be exposed to established brand frameworks and large-scale campaigns. The emphasis on "creating smiles" and "joyful moments" suggests a culture that values positive impact and consumer connection.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level creative position. A Content Designer at this stage is expected to execute projects with a high degree of autonomy, adapt complex creative briefs, and contribute meaningfully to concept development. They are moving beyond junior execution to taking ownership of design outcomes and demonstrating strategic thinking within their creative domain.

Reporting Structure: The Content Designer typically reports to a Creative Lead, Art Director, or Senior Designer. This structure provides mentorship and guidance while allowing the designer to manage their project portfolio and contribute to team objectives. Collaboration with cross-functional teams, including marketing, brand management, and product development, is a key aspect of the role.

Operations Impact: While not a traditional "operations" role in the sense of revenue or sales operations, this Content Designer role significantly impacts the business through visual communication. Effective design drives brand perception, consumer engagement, product appeal, and ultimately, sales. The designer's work directly influences how PepsiCo brands are presented to consumers and stakeholders, impacting market share and brand loyalty.

Growth Opportunities:

• Specialization: Develop deep expertise in specific areas such as motion graphics, 3D rendering, or packaging design, becoming a go-to specialist within the creative team.

• Leadership: Progress to a Senior Content Designer or Art Director role, taking on more strategic responsibilities, leading creative projects, and mentoring junior designers.

• Brand Management: Transition into brand management roles where a strong understanding of visual identity and consumer communication is a significant asset.

• Cross-Functional Moves: Leverage design expertise in related fields like User Experience (UX) design or digital marketing strategy.

• Continuous Learning: Participate in ongoing training, workshops, and industry events to stay abreast of the latest design trends, tools, and technologies.

📝 Enhancement Note: The growth path for a Content Designer at PepsiCo is strong, offering opportunities to deepen creative expertise, move into leadership, or pivot into related marketing and brand strategy functions, leveraging a strong foundation in visual communication and brand building.

🌐 Work Environment

Office Type: This role is based on-site at PepsiCo's offices in Mexico City. The environment is likely a professional, collaborative office setting designed to foster teamwork and innovation among creative and marketing professionals.

Office Location(s): The role is located at BOSQUES DE LOS DURAZNOS NO. 67, COL. BOSQUES DE LAS LOMAS, DEL. MIGUEL HIDALGO, C.P. 11700, Mexico City, DF. This is a well-established business area in Mexico City, offering accessibility and a professional workspace.

Workspace Context:

• The workspace is designed to facilitate collaboration, with opportunities for designers to interact with colleagues from various departments, including marketing, brand management, and other creative specialists.

• Access to industry-standard design software and hardware will be provided, ensuring designers have the necessary tools to execute their work effectively.

• The environment encourages brainstorming sessions and creative problem-solving, where designers can contribute ideas and receive constructive feedback from peers and leadership.

Work Schedule: The standard work schedule is full-time, typically around 40 hours per week. While the role is on-site, PepsiCo's "flexibility program" suggests that there may be opportunities for some degree of work-life balance adjustments, provided project deliverables and team collaboration are not compromised.

📝 Enhancement Note: The on-site requirement underscores the importance of in-person collaboration, brainstorming, and team synergy in PepsiCo's creative process. The office location in a key business district of Mexico City suggests a professional and accessible work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output. Be prepared to articulate your experience and highlight key achievements.

• Creative Assessment/Challenge: You may be asked to complete a design challenge or case study that simulates real-world tasks, such as adapting a key visual or creating POS concepts for a given brief. Focus on demonstrating your problem-solving approach, creative thinking, and adherence to brand guidelines.

• Team/Manager Interviews: Discussions with the hiring manager and potential team members to evaluate your technical skills, creative approach, collaboration style, and cultural fit. Prepare to discuss your portfolio in detail, explaining your design decisions, process, and the impact of your work.

• Final Interview: Potentially a conversation with a senior leader or director to discuss your career aspirations and overall fit within PepsiCo's creative vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize work that demonstrates your ability to adapt existing assets, strong brand stewardship, and experience with POS, KV, and digital/social media content. CPG experience and motion graphics are definite pluses.

• Tell a Story: For each project, clearly articulate the brief, your role, your creative process, the challenges you faced, and the solutions you implemented. Quantify results or impact where possible (e.g., "increased engagement by X%" or "adapted assets for Y campaigns").

• Showcase Versatility: Ensure your portfolio demonstrates proficiency across different media (print, digital, social) and creative formats. Highlight your skill with Adobe Creative Suite.

• Professional Presentation: Organize your portfolio in a clear, easy-to-navigate format (e.g., PDF, personal website). Ensure all visuals are high-resolution and professionally presented.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge provided. Identify the core objective, target audience, and brand constraints.

• Emphasize Process: Clearly outline your thought process, from initial concept development to final execution. Explain your rationale for design choices, tool usage, and how you ensured brand consistency.

• Time Management: Allocate your time effectively to complete the challenge within the given timeframe. Prioritize key elements and ensure a polished final output.

• Articulate Your Vision: Be prepared to present and defend your design choices, explaining how your solution meets the brief and aligns with PepsiCo's brand objectives.

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Candidates should prepare to walk through their projects, explaining the strategic thinking behind their design adaptations and executions, especially concerning brand consistency and multi-channel application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for this role, with specific emphasis on:

  • Photoshop: For image manipulation, retouching, and creating complex graphic compositions.
  • Illustrator: For vector graphics, logo creation, icon design, and layout design.

• Adobe After Effects: Highly preferred for motion graphics, animation, and creating dynamic visual content.

• 3D Design Software (e.g., Cinema 4D, Blender): Potentially used for 3D concepts and visualizations, especially for POS and packaging mock-ups.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts metrics (e.g., engagement rates on social media, click-through rates on banners) is beneficial. Familiarity with basic analytics platforms might be helpful for understanding campaign performance. CRM & Automation:

• Not directly applicable to the core design tasks, but an understanding of how creative assets are deployed through marketing automation platforms or integrated into digital campaigns would be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (Photoshop, Illustrator) is a hard requirement. Experience with motion graphics (After Effects) and 3D design tools would significantly enhance a candidate's profile, given the mention of these capabilities in the job description.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: A core value at PepsiCo, emphasizing the need for all creative work to resonate with and delight consumers. Designs should aim to create "smiles" and "joyful moments."

• Innovation: A drive to create fresh, innovative content that stands out in the market and effectively communicates brand messages.

• Collaboration: A strong emphasis on teamwork, with designers working closely with marketing, brand, and other creative professionals to achieve shared goals.

• Brand Stewardship: A deep respect for and commitment to upholding brand guidelines and ensuring visual consistency across all touchpoints.

• Efficiency & Urgency: A practical approach to getting things done, with an ability to manage multiple projects, respond to changing business needs, and deliver high-quality work on time.

Collaboration Style:

• The team operates with a collaborative spirit, encouraging open communication and the sharing of ideas. Designers are expected to actively participate in brainstorming sessions and provide constructive feedback to peers.

• Cross-functional integration is key, meaning designers will work closely with marketing teams to understand campaign objectives and brand strategies, ensuring creative output is strategically aligned.

• A culture of continuous improvement, where feedback is valued, and processes are refined to enhance efficiency and creative quality.

📝 Enhancement Note: PepsiCo's culture values creativity that is both innovative and strategically aligned with brand objectives and consumer needs. The emphasis on collaboration and brand stewardship suggests a supportive yet results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Diverse Brands: Managing the visual identity and creative needs of PepsiCo's vast portfolio of distinct brands requires versatility and a keen understanding of different brand personalities and target audiences.

• High Volume & Fast Pace: The role involves executing numerous projects, often with tight deadlines, requiring strong time management and the ability to maintain quality under pressure.

• Balancing Brand Guidelines with Innovation: Ensuring strict adherence to brand guidelines while also pushing creative boundaries to develop fresh, engaging content can be a delicate balance.

• Evolving Digital Landscape: Staying current with rapidly changing digital platforms, social media trends, and design technologies to ensure content remains relevant and effective.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Opportunities to deepen expertise in areas like motion graphics, 3D design, or advanced digital design techniques through internal and external training.

• Brand Immersion: Gaining in-depth knowledge of PepsiCo's diverse brand portfolio, understanding their unique market positioning and consumer engagement strategies.

• Cross-Functional Exposure: Learning about broader marketing strategies, consumer insights, and campaign planning by working closely with other departments.

• Mentorship and Leadership: Potential for mentorship from senior creative leaders and pathways to develop leadership skills for future roles within the organization.

📝 Enhancement Note: The challenges presented are typical for a designer in a large CPG company, emphasizing the need for adaptability, strong organizational skills, and a commitment to continuous learning. The growth opportunities are significant, offering a clear path for career advancement within the creative field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt an existing creative asset for a new campaign or channel. What was your process, and what were the key considerations?" (Focus on your understanding of brand adaptation, creative problem-solving, and attention to detail.)

• "How do you ensure your designs align with brand guidelines while still being innovative and engaging?" (Prepare to discuss your approach to balancing creative freedom with brand integrity.)

• "Walk us through a POS or OOH project from your portfolio. What was the objective, your role, your design choices, and the outcome?" (Be ready to present a specific case study, detailing your process and rationale.)

• "How do you approach creating visual content for different social media platforms, considering their unique requirements?" (Demonstrate your understanding of platform-specific design best practices.) Company & Culture Questions:

• "What do you know about PepsiCo's brands, and how would you approach designing for [mention a specific brand like Lay's or Gatorade]?" (Research PepsiCo's brand portfolio and identify key visual elements and target audiences.)

• "How do you handle last-minute requests or urgent project changes in a fast-paced environment?" (Highlight your organizational skills, adaptability, and ability to prioritize.)

• "Describe your experience collaborating with marketing teams or external agencies. How do you ensure effective communication and alignment?" (Showcase your teamwork and communication skills.) Portfolio Presentation Strategy:

• Storytelling: For each selected project, craft a narrative that highlights the challenge, your role, your creative process, key design decisions, and the final outcome or impact.

• Focus on Adaptation: Specifically call out projects where you adapted existing brand assets, demonstrating your ability to maintain consistency while making creative improvements.

• Showcase Brand Stewardship: Clearly explain how you adhered to brand guidelines and acted as a brand guardian in your work.

• Quantify Impact: Whenever possible, use metrics to illustrate the success of your designs (e.g., engagement rates, campaign reach, positive feedback).

• Technical Proficiency: Be ready to discuss the tools and techniques you used, particularly your expertise with Adobe Creative Suite.

📝 Enhancement Note: Prepare to speak confidently about your portfolio, emphasizing your ability to adapt existing creative assets, maintain brand integrity, and deliver high-quality visual content across multiple channels within a dynamic CPG environment.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the PepsiCo Careers portal via the provided link.

• Curate and refine your portfolio: Select 5-8 of your strongest, most relevant projects that showcase your skills in graphic design, digital content creation, POS/KV design, and asset adaptation. Ensure your portfolio clearly demonstrates brand stewardship and proficiency in Adobe Creative Suite.

• Optimize your resume: Tailor your resume to highlight your experience with creative agencies, specific design software (Photoshop, Illustrator), and any CPG or motion graphics experience. Use keywords from the job description to ensure ATS compatibility.

• Prepare your presentation: Practice walking through your portfolio with a focus on explaining your design process, rationale, and the impact of your work, especially for adaptation and brand stewardship examples.

• Research PepsiCo: Familiarize yourself with PepsiCo's brand portfolio, marketing campaigns, and company values to articulate how your skills and creative approach align with their objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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