Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Macy's

Location: New York, New York, United States

Job Type: Full time

Category: Digital Product Content Strategy / UX Content Design

Date Posted: April 13, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Designs strategic, user-centered content to enhance customer journeys within Macy's digital platforms (website and app).

• Integrates content seamlessly into product design from discovery through launch, collaborating closely with UX designers, researchers, and product managers.

• Develops and executes content strategies that align customer needs with business objectives and brand voice.

• Ensures all digital content is clear, intuitive, accessible, and action-oriented, adhering to WCAG standards.

📝 Enhancement Note: This role is positioned within a large, established retail organization, indicating a focus on high-volume, customer-facing digital experiences. The emphasis on integrating content as part of the product experience, rather than an afterthought, suggests a mature approach to UX design and content strategy, common in enterprise-level e-commerce environments. The mention of AI tools points towards an innovative and forward-thinking team.

📈 Primary Responsibilities

• Craft clear, concise, and user-centered product content for an intuitive digital shopping experience across the entire customer journey (discovery, product pages, bag, checkout, post-purchase).

• Collaborate with cross-functional teams (product design, product management, research, engineering) to embed content within the product design lifecycle, from initial discovery to final launch.

• Apply core content design principles to simplify user interactions, reduce friction points, and build customer trust.

• Develop and implement comprehensive content strategies that effectively address customer needs while supporting Macy's business goals and brand identity.

• Ensure all content is accessible, action-oriented, and easily understandable, meeting digital accessibility standards (WCAG).

• Utilize customer research, usability testing, and analytics data to inform content decisions and drive continuous improvement of the customer experience.

• Leverage AI tools to accelerate content ideation, drafting, and iteration processes, enhancing efficiency and quality.

• Contribute to and maintain content standards, terminology, and design system guidelines to ensure consistency across all Macy's digital products.

• Manage multiple projects concurrently in a fast-paced, iterative environment, maintaining strong attention to detail and meeting deadlines.

• Foster an inclusive and respectful work environment that strengthens relationships and promotes authentic connections with colleagues, customers, and communities.

📝 Enhancement Note: The responsibilities highlight a blend of tactical content creation and strategic thinking. The emphasis on "end-to-end journey thinking" and "strategic content thinking" indicates that this role is not just about writing microcopy but about shaping the narrative and user flow through content. Expect to be involved in defining content requirements at the product strategy level.

🎓 Skills & Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field (e.g., English, Communications, Human-Computer Interaction, Design, Marketing).

Experience: 3–5 years of experience in content design, UX writing, product content strategy, or a similar role focused on digital experiences.

Required Skills:

• User-Centered Content Design: Proven ability to design clear, concise, and task-oriented interface content that empowers users to complete actions easily and confidently within digital products.

• End-to-End Journey Thinking: Expertise in creating and optimizing content across the entire customer lifecycle, from initial product discovery and selection through to checkout and post-purchase engagement.

• UX and Product Fluency: Strong understanding of UX principles, digital product design methodologies, and user-centered design processes, with the ability to effectively integrate content into these frameworks.

• Strategic Content Thinking: Demonstrated capability in developing content strategies that balance customer needs, business objectives, and brand voice, directly supporting product goals.

• Cross-Functional Collaboration: Proven track record of partnering effectively with product designers, product managers, researchers, engineers, and other stakeholders throughout the product development lifecycle.

• Influence Without Authority: Ability to advocate for content decisions and guide cross-functional partners through clear communication and data-driven rationale, even without direct reporting lines.

• Research-Driven Decision Making: Skill in leveraging customer research, usability testing, analytics, and behavioral data to inform and iterate on content strategies and specific content choices.

• Accessibility and Inclusive Design: Proficient in writing content that meets WCAG standards, is inclusive, and supports assistive technologies, ensuring a broad audience can access and understand the information.

• Design System Contribution: Experience contributing to and maintaining content standards, terminology, and scalable design patterns within design systems to ensure brand and product consistency.

• AI-Enabled Content Creation: Proficiency in leveraging AI tools to accelerate ideation, drafting, testing, and iteration of content, while maintaining high quality and brand integrity.

• Detail-Oriented Execution: Meticulous attention to detail, especially when working with complex product experiences and high-visibility customer interactions.

• Agile Delivery: Experience managing multiple projects simultaneously, adapting quickly to changing priorities, and delivering high-quality work in fast-paced, iterative environments.

• Tool Proficiency: Hands-on experience with industry-standard tools such as Figma for design collaboration, Jira for project tracking, and Confluence for documentation.

Preferred Skills:

• Experience in the retail or e-commerce industry.

• Familiarity with A/B testing content variations to optimize performance.

• Experience with content management systems (CMS) or digital asset management (DAM) systems.

• Understanding of SEO best practices as they relate to product content.

📝 Enhancement Note: The required skills are highly specific to a mature UX content design practice. The emphasis on "Influence without authority" and "Research-driven decision making" suggests that candidates will need to be self-starters who can build consensus and use data to back up their recommendations within a large organization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating your process for tackling content design challenges within digital products. Each case study should clearly articulate the problem, your approach, the content solutions you designed, and the measurable impact.

• User-Centered Approach: Highlight examples of how you've used user research, usability testing, and data analytics to inform your content decisions and iterate on solutions.

• Cross-Functional Collaboration: Illustrate instances where you've partnered effectively with UX designers, product managers, researchers, and engineers, showing your role in integrated product development.

• Content Strategy & Systems: Include examples of content strategy development, contributions to design systems, or the creation of content standards and patterns.

• Impact & Results: Quantify the impact of your work whenever possible, using metrics related to user task completion, conversion rates, engagement, clarity, or reduction in customer support inquiries.

Process Documentation:

• Workflow Design: Demonstrate your ability to map user journeys and design content flows that align with the overall UX and business objectives.

• Content Creation & Optimization: Provide examples of your iterative process for drafting, reviewing, and refining interface content for clarity, conciseness, and brand voice.

• Measurement & Analysis: Showcase how you've used metrics and feedback loops to measure content performance and identify opportunities for ongoing optimization.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates should be prepared to walk through their process, not just present final deliverables. Focus on demonstrating strategic thinking, collaboration, and measurable outcomes. The inclusion of AI tool usage in projects would be a significant plus.

💵 Compensation & Benefits

Salary Range: $81,120 - $135,120 USD per year.

Benefits:

• Comprehensive Health & Wellness: Includes medical, dental, and vision insurance, along with dedicated wellness coverage.

• Retirement Savings: 401(k) plan with a company match to help you invest in your future.

• Work-Life Balance: Generous paid time off (PTO) and eight paid holidays to ensure you can rest and recharge.

• Employee Discounts: Significant merchandise discounts on Macy's products.

• Performance Incentives: Potential for performance-based bonuses.

• Career Development: Annual merit review for performance recognition and compensation adjustments.

• Employee Assistance Program (EAP): Provides confidential support for mental health counseling, legal, and financial advice.

• Tuition Reimbursement: Support for continued education and professional development.

• Additional Perks: Access to a full menu of benefits offerings, including potential for performance-based incentives and an annual merit review.

Working Hours: This is a full-time position. While a standard 40-hour work week is expected, the role may require flexibility based on department and company needs, potentially including occasional work outside of standard business hours to meet project deadlines or launch schedules.

📝 Enhancement Note: The provided salary range is based on AI analysis and industry benchmarks for a Content Designer with 3-5 years of experience in a major metropolitan area like New York City. Macy's offers a robust benefits package typical of a large retail corporation, with a strong emphasis on employee well-being, financial security, and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Department Stores, E-commerce)

Company Size: Large Enterprise (Likely 10,000+ employees based on Macy's scale)

Founded: 1858

Team Structure:

• The Content Designer will likely be part of a broader Digital Product Design or UX team, or potentially a dedicated Content Design/UX Writing group.

• This team typically reports into a Director or VP of Digital Product, UX, or Design.

Methodology:

• Macy's operates with a focus on customer experience, leveraging data and insights to drive product development and improvements.

• The company likely employs agile methodologies for product development, requiring iterative design and content creation processes.

• Emphasis is placed on innovation, customer-centricity, and maintaining brand consistency across all touchpoints.

Company Website: https://www.macys.com/

📝 Enhancement Note: Macy's, as a historic and large retail brand, offers a unique environment where tradition meets digital innovation. The company culture likely values customer focus, collaboration, and a commitment to delivering memorable experiences, both in-store and online. For a Content Designer, this means working within established brand guidelines while pushing the boundaries of digital communication.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role is for an individual contributor with a defined specialization in content design and UX writing. It requires a solid understanding of product development lifecycles and the ability to work independently on defined projects.

Reporting Structure: The Content Designer will likely report to a Manager or Director of UX Design, Content Design, or Product Management. They will work closely with various product teams, collaborating with peers and senior team members.

Operations Impact: This role directly impacts the customer's ability to navigate, understand, and engage with Macy's digital platforms. Effective content design reduces friction, improves conversion rates, builds brand loyalty, and enhances the overall customer experience, contributing directly to revenue and customer satisfaction metrics.

Growth Opportunities:

• Senior Content Designer: Progression to a senior level, taking on more complex projects, mentoring junior designers, and contributing more heavily to content strategy and design system evolution.

• Content Strategist: Transition into a role with a broader strategic focus, defining content governance, long-term content roadmaps, and cross-platform content initiatives.

• UX Management: With additional experience and leadership development, potential to move into management roles, leading a team of content designers or UX specialists.

• Specialization: Deepen expertise in specific areas like accessibility, internationalization, or AI-driven content solutions.

📝 Enhancement Note: Macy's, as a large corporation, typically offers structured career paths. For a Content Designer, growth often involves deepening expertise in content strategy and UX, or moving into leadership roles. The emphasis on AI tools suggests opportunities to become an expert in leveraging new technologies for content creation.

🌐 Work Environment

Office Type: The role is on-site at Macy's corporate offices in New York City. This suggests a professional, corporate environment that may include collaborative workspaces, meeting rooms, and individual workstations.

Office Location(s): 151 West 34th Street, New York, NY 10001. This is a central Manhattan location, likely offering good access to public transportation.

Workspace Context:

• Collaborative Environment: Expect opportunities for in-person collaboration with UX designers, researchers, product managers, and engineers, facilitating brainstorming and rapid iteration.

• Tools & Technology: Access to standard corporate IT infrastructure, design software (Figma, etc.), and project management tools (Jira, Confluence).

• Team Interaction: Regular team meetings, design critiques, and project syncs, fostering a sense of community and shared purpose within the UX and product development teams.

Work Schedule: The role is full-time. While standard business hours are expected, the dynamic nature of digital product development may necessitate some flexibility. The company culture is described as fostering relationships and connections, suggesting a positive and interactive workplace.

📝 Enhancement Note: Working on-site in New York City provides a dynamic environment with significant opportunities for in-person collaboration and networking within a large corporate setting. This setting is ideal for roles requiring close team integration and access to resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your application and resume for relevant experience and skills.

• Portfolio Review & Presentation: You will be asked to present your portfolio, walking through 2-3 key case studies. Be prepared to discuss your process, rationale, and the impact of your work. This is a critical stage.

• Skills-Based Interview: Expect questions testing your understanding of content design principles, UX methodologies, collaboration, and problem-solving. You may be asked to perform a small design exercise or critique existing content.

• Cross-Functional Interviews: Interviews with Product Managers, UX Designers, and potentially Engineers to assess your collaboration style and ability to integrate into product teams.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, career aspirations, and overall suitability for the role and team.

Portfolio Review Tips:

• Select Relevant Case Studies: Choose projects that best showcase your skills in user-centered content design, strategy, and collaboration within digital product development. Retail or e-commerce experience is a plus.

• Tell a Story: Structure your case studies to clearly articulate the problem, your process, the challenges faced, the solutions you designed, and the measurable outcomes.

• Highlight Your Role: Be clear about your specific contributions, especially in collaborative projects.

• Demonstrate Process: Explain how you arrived at your solutions, emphasizing research, iteration, and data-driven decision-making.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and how you collaborate with technical and product teams.

• Practice AI Tool Integration: If you've used AI tools, be ready to explain how they enhanced your workflow and what your role was in guiding and refining the AI output.

Challenge Preparation:

• Content Critique: Be ready to analyze and critique existing content on Macy's website or app, suggesting improvements based on best practices.

• Microcopy Exercise: You might be given a specific UI element or user flow and asked to write or refine the microcopy.

• Content Strategy Scenario: Prepare to discuss how you would approach developing a content strategy for a new feature or a specific user journey.

• Accessibility Focus: Understand how to ensure content is accessible and be prepared to discuss accessibility considerations.

📝 Enhancement Note: The interview process heavily emphasizes practical application and strategic thinking, particularly through the portfolio review. Candidates should prepare to articulate their thought process and demonstrate how they translate user needs and business goals into effective digital content.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and working with design systems. Expect to create, review, and hand off content within Figma.

• Jira: Used for project management, bug tracking, and workflow management within agile development cycles.

• Confluence: For documentation, knowledge sharing, and maintaining project records, including content guidelines and strategy documents.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) for understanding user behavior and content performance.

CRM & Automation:

• While not a primary focus for this role, an understanding of how content interacts with CRM systems and marketing automation platforms can be beneficial for broader context.

📝 Enhancement Note: Proficiency in Figma, Jira, and Confluence is explicitly called out, indicating these are core tools for collaboration and workflow management within the product teams. Experience with analytics tools is also crucial for a data-driven approach to content design.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the customer, ensuring digital experiences are intuitive, helpful, and satisfying.

• Collaboration: Fostering strong, respectful working relationships across diverse teams to achieve shared goals.

• Innovation: Embracing new technologies and approaches, such as AI tools, to enhance efficiency and user experience.

• Inclusivity: Promoting an environment of acceptance, respect, and authentic connection with colleagues, customers, and communities.

• Excellence & Detail: A dedication to high-quality work, with a meticulous attention to detail in all aspects of content design.

Collaboration Style:

• Partnership: Working as an integral part of product teams, not in isolation. This involves close collaboration with designers, researchers, and engineers.

• Iterative Feedback: Engaging in constructive feedback loops through design critiques, usability testing debriefs, and project reviews.

• Data-Driven Advocacy: Using data and user insights to advocate for content decisions and influence product direction.

• Brand Stewardship: Acting as a guardian of the Macy's brand voice and tone across all digital touchpoints.

📝 Enhancement Note: Macy's emphasizes inclusivity and collaborative relationships. For a Content Designer, this means being an active, engaged team member who can communicate effectively, build consensus, and contribute to a positive team dynamic while driving content excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Voice with Usability: Ensuring content is on-brand while also being clear, concise, and user-friendly, especially across a wide range of product categories.

• Navigating a Large Organization: Working effectively within a large corporate structure, influencing stakeholders without direct authority, and aligning content strategies across multiple product initiatives.

• Keeping Pace with Evolving Technology: Integrating new tools like AI into the content design workflow while maintaining quality and ethical considerations.

• Measuring Content Impact: Quantifying the ROI of content design efforts and demonstrating their value to business objectives.

Learning & Development Opportunities:

• Advanced Content Strategy: Opportunities to develop deeper expertise in content strategy, information architecture, and content governance.

• AI Content Tool Mastery: Becoming proficient in leveraging AI tools for content creation and optimization, potentially becoming a subject matter expert.

• Cross-Functional Skill Expansion: Gaining deeper insights into product management, UX research, and engineering processes.

• Leadership Development: Potential pathways to lead projects, mentor junior colleagues, or move into management roles within the UX/Content organization.

• Industry Exposure: Access to industry conferences, workshops, and training to stay abreast of the latest trends in content design and digital product development.

📝 Enhancement Note: This role offers significant opportunities for growth within a large, established company. The challenges are typical of enterprise-level digital product roles, emphasizing the need for strong communication, strategic thinking, and adaptability.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used customer research or data to inform a significant content decision. What was the outcome?" (Focus on your research process, data interpretation, and the impact of your content solution.)

• "How do you approach balancing a strong brand voice with the need for clear, concise, and user-friendly interface content?" (Prepare examples of how you've navigated this tension and prioritized user needs.)

• "Walk us through your process for designing content for a complex user flow, from discovery to post-purchase." (Emphasize your end-to-end journey thinking, collaboration, and iterative approach.)

Company & Culture Questions:

• "What do you know about Macy's and its digital presence? What opportunities do you see for content design here?" (Research Macy's recent digital initiatives and brand messaging.)

• "Describe a situation where you had to influence stakeholders without direct authority to adopt your content recommendations." (Focus on your communication, persuasion, and data-backed arguments.)

• "How do you ensure your content is accessible and inclusive for all users?" (Be ready to discuss WCAG standards and your practical application.)

Portfolio Presentation Strategy:

• Prioritize Impact: For each case study, clearly state the problem, your specific role, the solution, and the measurable results. Use strong verbs and quantifiable data.

• Show, Don't Just Tell: Use visuals (screenshots, prototypes, flow diagrams) to illustrate your work and process.

• Be the Guide: Lead the interviewers through your thought process. Explain why you made certain decisions, not just what you did.

• Anticipate Questions: Think about potential questions interviewers might ask about your work and prepare thoughtful answers.

• Practice Your Narrative: Rehearse your presentation to ensure it flows logically, stays within the allotted time, and clearly communicates your value.

📝 Enhancement Note: The interview process will heavily test your ability to articulate your strategic thinking, collaborative skills, and the impact of your work. Prepare specific examples that align with the required skills and demonstrate your understanding of user-centered design within a large e-commerce context.

📌 Application Steps

To apply for this Content Designer position at Macy's:

• Submit your application through the provided Oracle Cloud link.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best highlight your user-centered content design process, cross-functional collaboration, and measurable impact. Ensure they demonstrate your ability to create clear, strategic, and accessible content for digital products.

• Tailor Your Resume: Update your resume to prominently feature keywords from the job description, such as "Content Design," "UX Writing," "User-Centered Design," "Content Strategy," "Figma," "Jira," and "Accessibility." Quantify your achievements whenever possible.

• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on articulating your process, rationale, and the business/user impact. Be ready to discuss your experience with AI tools and how you approach collaborative environments.

• Research Macy's Digital Experience: Familiarize yourself with Macy's current website and app. Identify areas where content could be enhanced and be prepared to discuss your insights during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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