Content Design Manager Senior

📍 Job Overview

Job Title: Content Design Manager Senior

Company: PNC

Location: Pittsburgh, PA; Philadelphia, PA; Cleveland, OH; Columbus, OH

Job Type: FULL_TIME

Category: Content Design / UX Content Strategy

Date Posted: 2026-06-25

Experience Level: 8+ years industry experience, 5+ years management experience

Remote Status: On-site

🚀 Role Summary

• Lead the strategic vision and execution of content design for PNC's digital experiences, ensuring consistency, accessibility, and user engagement across all touchpoints.

• Mentor and develop a team of content designers, fostering a culture of design thinking and user advocacy within the digital product development lifecycle.

• Collaborate closely with cross-functional teams including product management, experience designers, and technology leaders to integrate content strategy effectively into product roadmaps and development processes.

• Drive creative and holistic thinking for content solutions across diverse digital platforms and devices, aligning with overarching business objectives and customer needs.

• Act as a subject matter expert in content design, guiding the application of established content guidelines and best practices to enhance user journeys and product usability.

📝 Enhancement Note: This role is positioned as a senior management role within the Retail Digital team, with a strong emphasis on strategic leadership, team mentorship, and cross-functional collaboration. The focus on "content vision and strategy" and "mentoring and developing leaders" indicates a need for candidates with proven experience in shaping content direction and managing design teams, not just individual contribution. The mention of "legal, risk and compliance reviews" suggests a regulated industry context where content accuracy and adherence to standards are paramount.

📈 Primary Responsibilities

• Lead the development and execution of content vision and strategy for all digital experiences, in partnership with design, product management, and technology leaders.

• Oversee the strategy for delivering engaging, consistent, and accessible user experiences across PNC's digital products and platforms.

• Drive creative and holistic thinking across diverse product releases, platforms, and devices to ensure a cohesive user journey.

• Develop and articulate a UX content vision, including a plan for iterative updates that align with the larger strategic vision over time.

• Lead UX content design reviews, providing constructive feedback and guidance on deliverables from individual content designers.

• Mentor and develop talent within the content design team, fostering career growth and leadership capabilities.

• Advise on strategy for integrating writing and content strategy into the digital product development process, collaborating with design, product management, and technology leaders.

• Partner with research teams to test and gather feedback on content and user experiences, driving iterative improvements.

• Collaborate with product managers to navigate legal, risk, and compliance reviews, ensuring content adheres to all regulatory requirements.

• Champion the role of content design within the broader product development lifecycle, advocating for user needs and best practices.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership (vision, strategy, integration) and operational management (reviews, mentorship, process integration). The emphasis on "holistic thinking across diverse product releases, platforms, and devices" indicates a need for a broad understanding of digital ecosystems and content scalability.

🎓 Skills & Qualifications

Education:

• Bachelor's degree required. Higher-level education such as a Master's degree, PhD, or relevant certifications are desirable.

• In lieu of a degree, a comparable combination of education, job-specific certifications, and experience (including military service) may be considered. Experience:

• 8+ years of industry experience in content design, UX writing, or a related field.

• A minimum of 5 years of prior management experience is typically required, demonstrating leadership in guiding teams and projects.

• At least 1-2 years of direct experience working in UX with a foundational understanding of best practices and principles. Required Skills:

• UX Content Design & Strategy: Proven ability to lead content vision, strategy, and execution for digital products.

• Team Leadership & Mentorship: Experience managing and developing content design teams, fostering talent, and guiding career progression.

• Cross-functional Collaboration: Ability to partner effectively with product management, experience design, technology, legal, risk, and compliance teams.

• User Advocacy & Design Thinking: Strong commitment to advocating for users and embedding design thinking principles into product development.

• Content Governance & Guidelines: Experience creating and maintaining content guidelines for consistent language and labeling across various touchpoints.

• Agile Development Processes: Understanding of and experience working within agile development methodologies.

• Communication & Influence: Excellent verbal and written communication skills, with the ability to influence stakeholders and present strategic recommendations.

• Problem-Solving & Critical Thinking: Ability to identify user