Brand Marketing Designer

📍 Job Overview

Job Title: Brand Marketing Designer

Company: SumUp

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Brand Design

Date Posted: 2026-08-07T11:37:47

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive SumUp's visual identity across all marketing touchpoints through impactful brand and campaign design.

• Execute creative assets for the full marketing funnel, from digital campaigns and social media to OOH and print materials.

• Collaborate cross-functionally with marketing, content, and channel specialists to ensure cohesive and timely delivery of integrated creative.

• Apply and uphold rigorous brand guidelines, ensuring consistency and craft in all visual communications.

• Contribute to design reviews and proactively bring creative ideas to the table.

📝 Enhancement Note: This role is positioned within the Central Marketing Creative Team, indicating a focus on brand consistency and high-quality execution. The "office-first" setup and explicit mention of collaboration with campaign managers and channel specialists highlight the operational necessity for on-site presence and integrated workflow management.

📈 Primary Responsibilities

• Design and deliver on-brand assets across the full marketing funnel, for both internal and external audiences, including campaigns, paid and organic social, email, display, OOH, print, web, and event materials.

• Translate briefs and creative direction into polished, production-ready executions that reflect SumUp's visual identity with accuracy and craft.

• Collaborate with campaign managers, copywriters, and channel specialists to deliver integrated creative on time and to brief.

• Manage multiple projects simultaneously, communicating clearly on status, blockers, and delivery timelines.

• Contribute to design reviews, incorporate feedback iteratively, and bring ideas to the table at brief stage—not just at execution.

📝 Enhancement Note: The responsibilities emphasize end-to-end creative execution, requiring strong project management and communication skills. The expectation to contribute ideas at the brief stage suggests a strategic involvement beyond pure design execution, aligning with a mid-level role that influences creative direction.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of design role.

Experience: 2-5 years of proven experience in brand and marketing design, executing across a broad range of formats and channels, both digital and print.

Required Skills:

• Strong command of typography, layout, colour theory, and fundamental design principles.

• Sharp eye for craft, consistency, and detail in visual execution.

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design workflows and prototyping.

• Ability to manage multiple projects concurrently in a fast-paced environment.

• Experience in applying and adapting brand guidelines across diverse touchpoints.

• Excellent communication and collaboration skills for cross-functional teamwork. Preferred Skills:

• Familiarity with AI tools and creative automation integrated into a design workflow.

• Experience with motion graphics or video editing software.

• Understanding of UX/UI principles for web and digital product design.

• Experience working in a global, fast-growing fintech or tech company.

📝 Enhancement Note: The emphasis on both Adobe Creative Suite and Figma suggests a need for versatility in design tools, catering to both traditional print/production workflows and modern collaborative digital design. The preference for AI tools indicates an openness to leveraging technology for efficiency and innovation in creative processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of brand and marketing design projects, demonstrating versatility across different channels (digital, print, social, OOH, web).

• Highlight projects that exemplify strong typography, layout, and colour theory application.

• Include case studies that detail the creative process, from brief interpretation to final execution, emphasizing problem-solving and strategic thinking.

• Demonstrate experience in applying and adapting brand guidelines consistently across multiple touchpoints.

• Present examples of production-ready assets and collaboration with stakeholders. Process Documentation:

• Examples of how you manage multiple design projects simultaneously, including timelines and communication strategies.

• Documentation or case studies illustrating your involvement in design reviews and iterative feedback incorporation.

• Demonstrations of how you translate creative briefs into polished, production-ready executions.

📝 Enhancement Note: The portfolio should clearly articulate the candidate's ability to manage the operational aspects of design projects, including project management, stakeholder communication, and iterative refinement, aligning with the responsibilities outlined.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Marketing Designer with 2-5 years of experience in London, the estimated salary range is £35,000 - £50,000 per annum. This estimate considers the cost of living in London and the competitive nature of the tech/fintech design market.

Benefits:

• 28 days of paid leave annually, plus bank holidays and special leaves for work-life balance.

• A dedicated annual Learning & Development (L&D) budget for professional growth, conferences, and further education.

• Private health insurance, including optical and dental coverage, for comprehensive well-being.

• Salary-sacrifice commuter benefits via Gogeta to ease daily travel.

• Financial security through a retirement scheme with a 7% company match on your 5% contribution.

• Life insurance coverage from MetLife, equivalent to 2x your salary, for peace of mind.

• A unique 1-month sabbatical after 3 years of service, offering an extended break.

• Referral Bonus program to reward successful candidate referrals.

Working Hours: A standard full-time work week, typically around 40 hours, with an office-first setup in London. Flexibility may be expected based on project deadlines and campaign launches.

📝 Enhancement Note: The salary estimate is based on research from reputable UK job boards and salary aggregators for similar roles in London, considering SumUp's standing as a growing fintech company. The benefits package is comprehensive, reflecting SumUp's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services. SumUp operates in a dynamic and rapidly evolving sector, providing payment processing and financial tools for small businesses. This context requires adaptability, a focus on user experience, and a strong understanding of brand trust.

Company Size: Over 3,000 employees. This indicates a well-established company with structured processes but still retains an agile and innovative spirit, offering opportunities for impact.

Founded: SumUp was founded with a mission to empower small businesses, indicating a purpose-driven culture. The company has grown significantly, now operating in 37 markets.

Team Structure:

• The Brand Marketing Designer reports to the Head of Brand and Marketing Design.

• Works closely with other designers, campaign managers, content strategists, and channel specialists within the Central Marketing Creative Team.

• Collaboration extends to internal and external stakeholders across various marketing functions. Methodology:

• Data-driven decision-making is implied through the need to design for the "full marketing funnel" and track campaign effectiveness.

• Emphasis on high standards, craft, and visual consistency across all communications.

• Fast-paced execution combined with a collaborative and iterative design review process.

Company Website: https://sumup.com/careers/

📝 Enhancement Note: SumUp's mission to empower small businesses likely fosters a culture of innovation, customer-centricity, and a proactive approach to problem-solving, which are key for marketing roles. The "office-first" approach suggests a culture that values in-person collaboration and team synergy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years experience), suitable for a designer who has moved beyond junior responsibilities and can independently manage projects, contribute creatively, and work effectively within a team structure. It involves executing established brand guidelines while also contributing to their evolution.

Reporting Structure: The designer reports to the Head of Brand and Marketing Design, indicating a clear line of management and mentorship. This structure allows for direct guidance and feedback from experienced leadership.

Operations Impact: The role has a direct impact on SumUp's brand perception and customer acquisition/retention through the creation of compelling marketing assets. Effective design is crucial for communicating SumUp's value proposition and building trust with its target audience of small businesses.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like campaign design, digital marketing assets, or OOH advertising.

• Leadership Potential: With proven performance, there's potential to move into senior designer roles, lead specific creative projects, or specialize in brand guardianship.

• Cross-functional Exposure: Working across various marketing channels provides a broad understanding of GTM strategies and integrated campaign execution.

• Learning & Development: The dedicated L&D budget allows for continuous upskilling in new design tools, techniques, and industry trends, including emerging AI technologies.

📝 Enhancement Note: The role offers a solid foundation for a designer looking to grow within a global fintech company. The emphasis on learning and development, coupled with a clear reporting structure, suggests a supportive environment for career progression.

🌐 Work Environment

Office Type: The job description specifies an "Office-first" setup in their Covent Garden, London location. This indicates a primary work environment within a physical office space, designed to foster collaboration and team interaction.

Office Location(s): Central Covent Garden, London. This is a vibrant and well-connected area, offering a dynamic workspace with access to amenities and public transport.

Workspace Context:

• Collaborative Environment: The office-first approach and team structure are designed to encourage in-person collaboration, brainstorming, and knowledge sharing among designers and marketing professionals.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other creative technologies, including AI tools, will be available.

• Team Interaction: Regular opportunities for design reviews, team meetings, and cross-functional project discussions are integral to the daily workflow.

Work Schedule: A standard full-time schedule (likely 40 hours per week) is expected, with the understanding that occasional flexibility may be required to meet campaign deadlines and project timelines.

📝 Enhancement Note: The "office-first" model suggests that SumUp prioritizes face-to-face interaction for creative synergy and team cohesion, which is often beneficial for design roles requiring quick feedback loops and collaborative ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess fit with required skills and experience.

• Creative Task/Challenge: Candidates may be asked to complete a design task or case study that reflects the responsibilities of the role, focusing on brand application and creative problem-solving.

• Interviews: Typically involves interviews with the hiring manager (Head of Brand and Marketing Design) and potentially other team members or stakeholders to assess technical skills, creative approach, collaboration style, and cultural fit.

• Portfolio Presentation: A key part of the process will likely involve presenting and discussing selected portfolio pieces, explaining design choices, process, and impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your brand marketing design skills, versatility across channels, and ability to apply brand guidelines.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process (including challenges and solutions), and the outcome or impact.

• Highlight Craft: Demonstrate your command of typography, layout, colour theory, and overall visual execution.

• Showcase Process: Include work-in-progress shots or explain how you incorporated feedback and iterated on designs.

• Tailor to SumUp: If possible, subtly align your portfolio with SumUp's brand aesthetic and target audience (small businesses).

Challenge Preparation:

• Understand the Brand: Thoroughly research SumUp's current brand guidelines, visual identity, and marketing campaigns.

• Practice Brief Interpretation: Be prepared to interpret design briefs quickly and accurately, identifying key objectives and constraints.

• Tool Proficiency: Ensure you are comfortable and efficient with Figma and Adobe Creative Suite for any practical exercises.

• Communication: Practice articulating your design rationale clearly and concisely, as if presenting to campaign managers or stakeholders.

📝 Enhancement Note: The emphasis on portfolio review and a potential design challenge highlights the practical, skill-based nature of this role. Candidates should be prepared to demonstrate their creative execution and process in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic design, photo editing, and layout creation (Photoshop, Illustrator, InDesign).

• Figma: Crucial for collaborative design, prototyping, and creating design systems, especially for digital assets and web interfaces.

Analytics & Reporting:

• While not a primary tool for this role, understanding how design impacts marketing funnel metrics (e.g., click-through rates, conversion rates) is beneficial. Familiarity with analytics platforms like Google Analytics or internal SumUp dashboards may be an advantage. CRM & Automation:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) is not directly required but a general understanding of how marketing assets are deployed can be helpful.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is paramount. The mention of "AI tools and creative automation" suggests an openness to adopting new technologies that can streamline the design process, which candidates should be prepared to discuss.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A high standard for visual execution and attention to detail is paramount.

• Collaboration: Working effectively with diverse teams to achieve common goals.

• Efficiency & Pace: Ability to deliver high-quality work quickly in a fast-moving environment.

• Brand Stewardship: Commitment to maintaining and evolving SumUp's visual identity with accuracy and integrity.

• Innovation: Openness to new ideas, tools (like AI), and creative approaches.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with campaign managers, copywriters, and channel specialists, fostering a synergistic approach to marketing initiatives.

• Feedback Culture: Active participation in design reviews, providing and receiving constructive feedback to elevate the quality of work.

• Proactive Contribution: Encouragement to contribute ideas and insights from the brief stage onwards, not just during execution.

📝 Enhancement Note: SumUp's culture appears to value a blend of creative excellence, collaborative spirit, and operational efficiency. The emphasis on "craft" and "high standards" alongside "fast-paced" execution indicates a demanding but rewarding environment for designers.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a vast array of marketing materials and channels globally.

• Balancing Speed and Quality: Delivering high-quality, on-brand assets rapidly to meet marketing campaign timelines.

• Adapting to Evolving Trends: Staying current with design trends, technologies (especially AI), and marketing best practices while adhering to brand guidelines.

• Managing Multiple Stakeholders: Effectively communicating and incorporating feedback from various internal teams and campaign managers.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specific areas like motion graphics, data visualization, or interactive design.

• Brand Strategy Exposure: Gaining deeper insights into brand architecture and how design contributes to overall business strategy.

• Emerging Technologies: Learning to leverage AI tools and automation to enhance creative workflows and output.

• Mentorship: Potential for guidance from the Head of Brand and Marketing Design and senior team members.

📝 Enhancement Note: The role presents an excellent opportunity for a designer to tackle complex brand challenges within a growing global company, with ample support for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex brief into a clear visual design. What was your process?" (Focus on brief interpretation, creative problem-solving, and execution.)

• "How do you ensure brand consistency across multiple marketing channels and touchpoints?" (Highlight your understanding of brand guidelines and your systematic approach.)

• "Tell us about a project where you collaborated with copywriters or campaign managers. What was your role, and how did you ensure effective integration?" (Emphasize communication, teamwork, and delivering cohesive campaigns.) Company & Culture Questions:

• "What attracts you to SumUp and our mission to empower small businesses?" (Show genuine interest in the company's purpose.)

• "How do you approach receiving and incorporating creative feedback, especially if it differs from your initial vision?" (Demonstrate openness to iteration and collaboration.)

• "How do you stay updated on design trends and new technologies, such as AI tools in creative workflows?" (Show a commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating a range of skills. Have 3-5 key projects ready for in-depth discussion.

• Narrative: For each project, tell a clear story: the challenge, your role, the process (ideation, design, iteration), the tools used, and the outcome/impact.

• Visuals: Ensure your presentation is visually clean and professional, reflecting your design aesthetic. Use high-quality mockups.

• Conciseness: Be prepared to speak eloquently but concisely about your work, focusing on the most impactful elements.

• Engagement: Be ready to answer questions about your design choices and be open to discussing alternative approaches.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent but also a strong understanding of marketing objectives, brand strategy, and collaborative operational processes.

📌 Application Steps

To apply for this Brand Marketing Designer position:

• Submit your application through the SumUp careers portal link provided.

• Tailor Your Resume: Highlight experience in brand marketing design, key software proficiencies (Adobe Creative Suite, Figma), and project management skills relevant to marketing campaigns. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest and most relevant brand marketing design projects. Ensure it showcases versatility across digital and print, strong design principles, and your process. Prepare to walk through specific examples.

• Research SumUp: Understand SumUp's brand, mission, target audience (small businesses), and recent marketing campaigns. Familiarize yourself with their visual identity.

• Prepare for Design Tasks: Be ready for potential practical design exercises or case studies that assess your ability to apply brand guidelines and create marketing assets under timed conditions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.