Brand Designer (Senior/Lead)

📍 Job Overview

Job Title: Brand Designer (Senior/Lead) Company: GoTymeX Location: Shanghai, Shanghai, China Job Type: FULL_TIME Category: Brand Design / Digital Product Design Operations Date Posted: 2026-05-04 Experience Level: Senior / Lead (5-10 years) Remote Status: Hybrid / Telecommute (with relocation option)

🚀 Role Summary

• Drive the visual identity and brand cohesion across GoTymeX's consumer applications (B2C), external partner interfaces (B2B), and internal organizational communications.
• Collaborate within a large, multinational design team of 30 professionals, contributing to award-winning products through data-driven decisions and design critiques.
• Apply a critical, systematic mindset to focus on the big picture, ensuring design scalability and the delivery of high-quality, impactful brand experiences.
• Leverage AI as an advocate to understand its impact on design processes and outputs, embracing efficiency and innovation in brand design.

📝 Enhancement Note: This role is positioned as a Senior/Lead Brand Designer, suggesting a need for strategic thinking and the ability to influence design direction, not just execute tasks. The emphasis on "big picture" and "scalability" points towards a focus on brand architecture and system design rather than isolated campaign work. The hybrid/remote nature with a strong relocation incentive indicates a desire for team integration while offering flexibility.

📈 Primary Responsibilities

• Develop and maintain a cohesive visual brand identity across all GoTymeX platforms, including consumer-facing applications (80% impact), B2B partner portals (10% impact), and internal company communications (10% impact).
• Collaborate with UX designers, UI designers, Design System specialists, and other multidisciplinary team members to ensure brand consistency and seamless user experiences.
• Lead design discussions, critiques, and contribute to data-driven decision-making processes to elevate the quality of design output.
• Champion the integration of AI tools and methodologies within the brand design workflow, focusing on process enhancement and innovative output.
• Translate strategic business objectives into compelling visual brand narratives and design solutions that resonate with target audiences.
• Ensure brand designs are detail-oriented, functional, and ready for market deployment, avoiding purely conceptual or campaign-focused assets.
• Potentially contribute to motion design and/or 3D design elements to enhance brand storytelling and product engagement.

📝 Enhancement Note: The breakdown of impact (B2C 80%, B2B 10%, Internal 10%) clarifies the primary focus areas for brand design efforts. The explicit exclusion of "campaigns or marketing assets" and the requirement for "beautiful, detail-oriented Brand designs (not conceptual)" strongly indicate a focus on foundational brand identity and product-level design rather than short-term marketing collateral.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Branding, or a related field is typically expected for senior-level design roles. A strong portfolio can often substitute for formal education.

Experience:

• 5+ years of proven work experience as a Senior Brand Designer, with a significant portion of this experience gained in in-house design teams or reputable branding design studios.
• Demonstrated success in delivering successful brand design projects to the market, evidenced by a strong portfolio.

Required Skills:

• Expertise in Brand Design principles and application across digital products.
• Proficient in UX/UI design methodologies and their interplay with brand identity.
• Strong critical thinking and a systematic mindset for problem-solving and design strategy.
• Excellent English communication skills, essential for collaboration within a multinational, multi-country team and with diverse stakeholders.
• Proven ability to focus on the "big picture" and ensure design scalability rather than individual touchpoints.
• Experience with AI tools and a forward-thinking approach to their integration into design processes.
• A proactive and solutions-oriented "Just do it" attitude, with a focus on execution and getting things done.

Preferred Skills:

• Motion design expertise.
• 3D design expertise.
• Experience working across both corporate brand identity and product design to create visual cohesion.

📝 Enhancement Note: The emphasis on "AI advocate" and understanding AI's impact on "process rather than the output" is a key differentiator for this role, suggesting a need for a designer who can strategically integrate AI into their workflow, not just use AI generation tools. The "Just do it" attitude points to a preference for proactive problem-solvers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional brand design work, with a strong emphasis on digital product design (UX/UI).
• Demonstrations of detailed, market-ready brand designs, not conceptual or purely theoretical projects.
• Case studies illustrating the impact of brand design on consumer applications (B2C), external partner interfaces (B2B), and internal communications.
• Evidence of working within a design system or contributing to its development/maintenance.
• Examples of how brand identity has been applied consistently across various touchpoints to create cohesion.

Process Documentation:

• Case studies should ideally detail the design process, including research, ideation, prototyping, user testing (if applicable), and final implementation.
• Highlight the systematic approach taken to solve design challenges and ensure scalability.
• Showcase how AI tools were leveraged in the design process to enhance efficiency or explore new creative avenues.
• Demonstrate collaboration with cross-functional teams (UX, UI, Development) throughout the design lifecycle.

📝 Enhancement Note: The requirement for "beautiful, detail-oriented Brand designs (not conceptual)" and the exclusion of "campaigns or marketing assets" means the portfolio should focus on the foundational elements of brand identity and its application within a digital product context. This implies a need for examples showing brand systems, style guides, and how these are implemented in interfaces.

💵 Compensation & Benefits

Salary Range: Based on the seniority (Senior/Lead), 5-10 years of experience, and the Shanghai location, a competitive salary range for a Brand Designer in this market would likely be between ¥300,000 - ¥600,000 CNY per year (approximately $41,000 - $82,000 USD). This estimate considers the cost of living in Shanghai and the demand for experienced design talent in the tech sector.

Benefits:

• Competitive salary and performance-based bonus.
• Significant career progression opportunities within a growing technology division.
• Opportunity to work with a talented, high-performance, multinational design team.
• International working environment and an agile company culture.
• Hybrid working model, allowing for a blend of in-office and remote work.
• Competitive relocation package for candidates willing to move to HCMC (where the majority of the design team is based).
• Overseas travel opportunities for training and work-related purposes.
• Comprehensive learning and development opportunities, including paid seminars, conferences, and courses.
• Provision of a company laptop with necessary software, with willingness to purchase new equipment as needed.
• A work environment that values strong ethics and opportunities for self-improvement.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time role. The hybrid model offers flexibility, but core hours for team collaboration and meetings will apply, especially for those not fully remote.

📝 Enhancement Note: The salary estimate is based on general market research for senior-level design roles in Shanghai, China, considering industry benchmarks and cost of living. The inclusion of a relocation package and the mention of HCMC as a team hub are critical for candidates outside of Shanghai.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology and Financial Services (specifically, the technology and operations division of a financial group focused on developing software for digital banking). GoTymeX is the tech arm for TymeGroup, which operates GoTyme Bank in South Africa and Southeast Asia. Company Size: GoTymeX is part of TymeGroup, which has a significant global presence. The Design Team alone comprises 30 professionals, indicating a substantial and well-resourced operations and engineering division. The overall company size is likely moderate to large, given its expansion across multiple regions. Founded: TymeGroup was founded in 2009. GoTyme Bank launched in the Philippines in 2022. This indicates a company with established roots but a strong focus on rapid, modern digital product development.

Team Structure:

• The Design Team is large and multidisciplinary, comprising 30 professionals including UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX strategists.
• The Brand Designer reports into this larger design leadership structure, likely collaborating closely with Design Leads and potentially a Head of Design.
• Cross-functional collaboration is a core aspect, with designers working closely with product managers, engineers, and other GoTymeX divisions.

Methodology:

• Design decisions are data-driven, emphasizing empirical evidence and user insights.
• A strong emphasis on design quality, evidenced by multiple design awards (Red Dot Award, UX Design Award, Design for Asia Award).
• Agile methodologies are likely employed, fostering a dynamic and iterative approach to product development.
• Regular meetings, critiques, and collaborative sessions are integral to the design process.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex (Company careers page)

📝 Enhancement Note: The company's focus on financial technology (FinTech) means that design roles, particularly brand design, must balance innovation with trust, security, and regulatory considerations. The multinational aspect means cross-cultural awareness and communication are vital.

📈 Career & Growth Analysis

Operations Career Level: This role is explicitly defined as Senior/Lead, indicating significant responsibility. It's a position for an experienced professional expected to not only execute high-quality design but also to influence strategy, mentor junior designers, and potentially lead specific brand initiatives. The focus on "big picture" and "scalability" suggests a strategic brand role.

Reporting Structure: The Brand Designer will be part of a large Design Team (30+ professionals) and will report to a design lead or manager. They will collaborate extensively