Brand Designer (Senior/Lead)

📍 Job Overview

Job Title: Brand Designer (Senior/Lead)

Company: GoTymeX

Location: Singapore, Singapore

Job Type: FULL_TIME

Category: Brand Design / Digital Product Design

Date Posted: 2026-05-04

Experience Level: Senior / Lead (5+ years)

Remote Status: Hybrid (with potential for initial remote and subsequent relocation)

🚀 Role Summary

• Drive and elevate the visual identity for GoTymeX's consumer applications (B2C), external partner interfaces (B2B), and internal organizational communications, ensuring a cohesive and scalable brand presence.

• Champion critical thinking and a systematic mindset to focus on the overarching brand strategy and its graceful scalability across all touchpoints, rather than isolated design elements.

• Collaborate within a high-performance, multinational Design Team of 30 professionals, contributing to award-winning products through data-driven decisions and a shared commitment to design quality.

• Leverage AI as a tool to enhance design processes, focusing on how AI can optimize workflows and outcomes rather than solely on the final output.

📝 Enhancement Note: This role bridges corporate brand strategy with digital product design, requiring a candidate who can unify the company's visual language across diverse platforms and audiences. The emphasis on AI's impact on process, rather than just output, suggests a forward-thinking design team looking for innovative approaches.

📈 Primary Responsibilities

• Lead the development and execution of brand design strategies across B2C consumer apps, B2B partner integrations, and internal corporate communications, ensuring visual consistency and brand integrity.

• Translate complex business requirements and user needs into elegant, effective, and scalable design solutions that reinforce the company's brand identity.

• Collaborate closely with UX designers, UI designers, Design System specialists, and other design disciplines to ensure a unified and high-quality product experience.

• Act as a brand guardian, ensuring all design outputs adhere to established brand guidelines, while also being open to evolving these guidelines based on market trends and technological advancements.

• Contribute to design critiques and reviews, providing constructive feedback and receiving it gracefully to foster continuous improvement and maintain a high standard of design excellence.

📝 Enhancement Note: The responsibility to "Work across both corporate brand and product to create cohesion and visually unify the company as one" indicates a need for a strategic brand thinker who can connect high-level brand vision with the practical application in digital products.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior/Lead Brand Designer role.

Experience: 5+ years of proven work experience as a Senior Brand Designer, with a primary focus on in-house roles or branding design studios. Experience in digital product design (UX/UI) is critical.

Required Skills:

• 5+ years of experience as a Senior Brand Designer in in-house or branding design studios.

• Proven track record in digital product design, with a strong portfolio showcasing successful delivery of brand designs to market.

• Deep understanding of brand strategy, visual identity systems, and their application in digital environments.

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar.

• Excellent English communication skills for effective stakeholder management across a multinational team.

• A systematic and critical thinking mindset, with the ability to see the big picture and ensure design scalability.

• Familiarity and advocacy for AI's impact on design processes.

Preferred Skills:

• Expertise in motion design and/or 3D design.

• Experience with Design Systems.

• Familiarity with Agile methodologies.

• Understanding of UX research principles and user-centered design.

📝 Enhancement Note: The explicit mention of "AI advocate – Being able to understand how Ai impact on the process rather than the output it’s a critical part" is a key differentiator, suggesting that candidates familiar with AI tools for design ideation, asset generation, or workflow optimization will be highly favored.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing detailed, high-quality Brand Designs that have been successfully launched to market. Conceptual work will not be considered.

• Demonstrations of how brand identity was applied consistently across digital products (consumer apps, B2B platforms) and internal communications.

• Examples of systematic thinking, illustrating how design decisions considered scalability and long-term brand cohesion.

• Evidence of collaboration within a team environment, potentially showcasing contributions to a larger design system or product strategy.

Process Documentation:

• Showcase an understanding of the end-to-end design process, from initial concept and research to final execution and implementation.

• Highlight how AI tools were integrated into the design workflow to improve efficiency or explore new creative avenues.

• Illustrate the ability to document design rationale and brand guidelines clearly for cross-functional teams.

📝 Enhancement Note: The emphasis on "beautiful, detail-oriented Brand designs (not conceptual) showcasing the delivery of successful projects to the market" implies a need for a portfolio that highlights tangible results and market-ready execution, rather than purely theoretical or experimental design work.

💵 Compensation & Benefits

Salary Range: Given the Senior/Lead level, 5+ years of experience, and location in Singapore, a competitive salary range for a Brand Designer is estimated to be between SGD 80,000 to SGD 120,000 annually, depending on the candidate's specific experience, skills, and the final negotiation.

Benefits:

• Competitive salary and performance-based bonus.

• Significant career progress advantages and opportunities for advancement within the design team and organization.

• Opportunity to work with a talented, high-performance, multinational design team.

• International working environment and an agile company culture that encourages innovation and collaboration.

• Hybrid working model, offering flexibility between in-office and remote work.

• Relocation package offered for candidates willing to move to HCMC (Ho Chi Minh City, Vietnam), where the majority of the design team is based.

• Overseas travel opportunities for training and work purposes.

• Paid learning opportunities, including seminars, conferences, and courses, supporting internal talent development.

• Company-provided laptop with necessary software, with willingness to purchase new equipment as needed.

• Strong company ethics and a culture that fosters self-improvement.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The hybrid model suggests flexibility in structuring the work week, balancing in-office collaboration with remote work.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for senior design roles in Singapore, considering cost of living and market demand. The benefits package is comprehensive, indicating a strong focus on employee development and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Financial Technology (FinTech), Software Development. GoTymeX is the technology and operations division of TymeGroup, a rapidly expanding FinTech group.

Company Size: GoTymeX is part of TymeGroup, which has a significant global presence. The Design Team alone comprises 30 professionals, indicating a substantial and well-resourced department within the broader organization.

Founded: TymeGroup has been operating for some time, with GoTyme Bank expanding rapidly in South Africa and Southeast Asia. This indicates a mature yet fast-growing organization.

Team Structure:

• The Design Team is a large, multidisciplinary group of 30 professionals, including UX, UI, Design Systems, Motion, Brand, Research, Writing, and Strategy specialists.

• The role reports into the Design Team hierarchy, likely under a Design Lead or Head of Design.

Methodology:

• Data-driven decision-making is a core tenet, influencing design choices and product development.

• A strong emphasis on quality design is evident through the team's award-winning products (Red Dot Award, UX Design Award, Design for Asia Award).

• Agile methodologies are likely employed, fostering flexibility and rapid iteration in design and development.

• Continuous learning and internal talent development are prioritized.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: The company culture appears to be a blend of innovation, quality focus, and international collaboration, driven by a passion for design excellence within the FinTech space. The emphasis on an "agile culture" and "international working environment" suggests a dynamic and fast-paced setting.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Lead Brand Designer position, implying a significant level of autonomy, strategic input, and mentorship responsibility. Candidates are expected to lead by example, drive brand initiatives, and contribute to the overall design vision.

Reporting Structure: The role is within a large Design Team and will likely report to a Design Lead or Head of Design. Collaboration will extend across product teams, engineering, and potentially marketing or corporate communications.

Operations Impact: The Brand Designer will have a direct and significant impact on how GoTymeX and its products are perceived by millions of users (B2C), business partners (B2B), and internal employees. Consistent and compelling brand design is crucial for user acquisition, retention, trust, and overall business success in the competitive FinTech market.

Growth Opportunities:

• Specialization & Leadership: Potential to become a recognized expert in specific areas of brand design (e.g., digital brand strategy, motion graphics for brand) or to move into a management role leading a team of brand designers.

• Skill Expansion: Opportunity to deepen expertise in AI-driven design tools and processes, motion graphics, 3D design, or contribute to the evolution of the company's Design System.

• Cross-Functional Impact: Develop broader business acumen by working closely with product and engineering teams, understanding the full product lifecycle and contributing to strategic business decisions.

• Global Exposure: Gain experience working in a multinational environment, potentially leading projects with global reach and diverse user bases.

📝 Enhancement Note: The "Career progress advantages" and "Learning opportunities with paid seminars, conferences, and courses" highlight a strong commitment to employee development, suggesting clear pathways for growth and skill enhancement within GoTymeX.

🌐 Work Environment

Office Type: The company offers a hybrid working model, indicating a combination of in-office collaboration and remote work. While the majority of the design team is based in HCMC, a competitive relocation package is offered, suggesting an emphasis on in-person team synergy.

Office Location(s): While the role is listed as Singapore, the description notes that most of the design team is based in HCMC, Vietnam. This implies that candidates in Singapore may be expected to relocate to HCMC for closer team integration, or that initial remote collaboration is possible before a potential move.

Workspace Context:

• Collaborative Environment: The Design Team's size and multidisciplinary nature foster a highly collaborative environment, with regular meetings, critiques, and knowledge sharing.

• Tools & Technology: Access to necessary software and hardware, including a company-provided laptop, with a willingness to purchase new equipment. This ensures designers have the tools needed to excel.

• Team Interaction: Opportunities for close interaction with a diverse group of design professionals, encouraging cross-pollination of ideas and best practices.

Work Schedule: A hybrid model suggests flexibility, allowing individuals to balance personal needs with team and project requirements. Standard full-time hours are expected, but the structure may offer more autonomy than a purely office-based role.

📝 Enhancement Note: The mention of a relocation package to HCMC for candidates willing to move, despite the job being listed in Singapore, indicates a strategic decision to centralize the design team. Candidates should clarify their expected work location and any relocation support during the application process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Applications must include a shared portfolio. This is the primary screening tool to assess design quality, detail-orientation, and market-ready execution.

• Screening Call: A discussion to gauge initial fit, understand career aspirations, and confirm essential qualifications like English communication and AI advocacy.

• Design Challenge/Case Study: Candidates may be asked to present a detailed case study from their portfolio, focusing on a specific project's process, challenges, and outcomes. Alternatively, a tailored design exercise might be provided.

• Team/Stakeholder Interviews: Interviews with design leads, peers, and potentially product managers to assess collaboration style, problem-solving approach, and cultural fit.

• Final Interview: A discussion with senior leadership to confirm strategic alignment and overall suitability for the Lead role.

Portfolio Review Tips:

• Focus on Impact: Present projects that clearly demonstrate successful market launch and tangible business impact. Quantify achievements where possible (e.g., user engagement increases, brand perception improvements).

• Showcase Process: Detail your thought process, problem-solving strategies, and how you leveraged systematic thinking and AI tools. Be ready to explain your rationale behind design decisions.

• Highlight Detail & Quality: Ensure your portfolio is visually polished, error-free, and reflects your commitment to high-quality, detail-oriented design.

• Tailor to Role: Emphasize work relevant to digital product design (B2C/B2B) and corporate branding cohesion. If you have motion/3D experience, showcase it.

• Be Concise: Present your best work efficiently. Be prepared to walk through 2-3 key projects in depth during interviews.

Challenge Preparation:

• Brand Strategy: Be ready to discuss how you would approach unifying a brand across diverse digital touchpoints and how you'd ensure scalability.

• AI Integration: Prepare to articulate your understanding of AI's role in the design process and provide examples of how you might leverage it.

• Problem-Solving: Anticipate questions about how you handle design challenges, stakeholder disagreements, or tight deadlines, emphasizing your "'Just do it'" attitude.

📝 Enhancement Note: The explicit requirement for a portfolio of "beautiful, detail-oriented Brand designs (not conceptual) showcasing the delivery of successful projects to the market" is paramount. Candidates must curate their portfolios to strongly align with this requirement.

🛠 Tools & Technology Stack

Primary Design Tools:

• Core Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch. Proficiency in at least one advanced digital design tool like Figma is expected.

• Prototyping & Collaboration: Tools integrated with Figma or Sketch for interactive prototyping and design system management.

• AI Design Tools: Familiarity with emerging AI tools for design ideation, asset generation, or workflow automation is a significant advantage. Examples could include Midjourney, Stable Diffusion, Adobe Firefly, or AI-powered features within existing design software.

Analytics & Reporting:

CRM & Automation:

• Generally not directly used by Brand Designers, but an awareness of how brand consistency impacts lead generation and customer experience within CRM systems could be relevant.

📝 Enhancement Note: The emphasis on AI tools suggests that candidates who can demonstrate practical application of AI in their design workflow will stand out. Proficiency in Figma is highly probable given its industry prevalence in digital product design.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A deep commitment to creating high-quality, beautiful, and detail-oriented designs that are award-winning and market-ready.

• Collaboration & Teamwork: Working effectively within a large, multidisciplinary team, valuing critiques, and sharing knowledge to achieve collective success.

• Innovation & Adaptability: Embracing new technologies like AI and agile methodologies to continuously improve processes and outcomes.

• User-Centricity: Designing with the end-user (both B2C and B2B) in mind, ensuring products are intuitive, engaging, and meet user needs.

• Execution & Impact: A "Just do it" attitude focused on delivering results and making a tangible impact on the business through strong brand application.

Collaboration Style:

• Data-Informed: Design decisions are influenced by data and user insights.

• Critique-Oriented: Regular design reviews and feedback sessions are integral to the process, fostering continuous improvement.

• Cross-Functional Integration: Seamless collaboration with UX, UI, Product Management, and Engineering to ensure brand vision is realized across the product lifecycle.

• Global & Agile: Working effectively with a diverse, international team within an agile framework, promoting flexibility and rapid iteration.

📝 Enhancement Note: The team culture appears to be highly professional, collaborative, and driven by a passion for design. The emphasis on "quality design" and "award-winning products" suggests a high bar for performance and execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Cohesion with Product Needs: Ensuring a unified corporate brand identity across diverse digital products and user experiences while allowing for product-specific design nuances.

• Integrating AI Effectively: Navigating the evolving landscape of AI in design, finding practical applications that enhance rather than detract from brand quality and human creativity.

• Global Team Dynamics: Collaborating effectively with a distributed, multinational team, potentially across different time zones and cultural contexts.

• Maintaining High Standards: Continuously delivering award-winning quality in a fast-paced, agile environment with evolving business priorities.

Learning & Development Opportunities:

• AI in Design: Deepen expertise in leveraging AI tools for creative exploration, efficiency, and advanced design techniques.

• Motion & 3D Design: Develop or enhance skills in motion graphics and 3D design, which are listed as significant advantages.

• Design Systems: Contribute to or lead the development and evolution of the company's Design System, ensuring scalability and consistency.

• Leadership & Mentorship: Take on lead responsibilities, mentor junior designers, and contribute to strategic design direction.

• Industry Exposure: Participate in paid seminars, conferences, and courses to stay abreast of the latest design trends and technologies.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic tech companies, offering significant opportunities for professional growth by overcoming them.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully unified a brand's visual identity across both corporate collateral and digital products. What was your process, and what were the key challenges?" (Focus on systematic thinking, B2C/B2B application, and stakeholder management.)

• "How do you see AI impacting the role of a Brand Designer in the next 3-5 years? Provide specific examples of how you would integrate AI into your workflow for a project like ours." (Demonstrate your AI advocacy and process-oriented approach.)

Company & Culture Questions:

• "What attracts you to GoTymeX and our Design Team, given your experience?" (Research GoTyme Bank's mission and the design team's awards.)

• "How do you approach collaboration within a large, multinational, and multidisciplinary team? How do you handle feedback on your designs?" (Highlight your communication skills and 'Just do it' attitude.)

Portfolio Presentation Strategy:

• Curate Your Best: Select 3-4 projects that best showcase your senior-level brand design expertise, digital product integration, and market success.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, your role, the solutions implemented, and the measurable outcomes.

• Highlight Process: Emphasize your thought process, how you applied systematic thinking, and any innovative tools (like AI) you used.

• Visual Polish: Ensure your portfolio is impeccably designed, easy to navigate, and error-free.

• Be Ready to Dive Deep: Prepare to answer detailed questions about any aspect of your presented work.

📝 Enhancement Note: The interview process will likely assess not just design skill but also strategic thinking, adaptability, and collaborative potential. Candidates should be prepared to articulate their value beyond just aesthetics.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your shared portfolio prominently features your most relevant work, emphasizing detailed, market-ready brand designs for digital products (B2C/B2B) and corporate cohesion. Include case studies that highlight systematic thinking and any application of AI in your design process.

• Resume Optimization: Tailor your resume to highlight 5+ years of senior-level brand design experience, specifically mentioning in-house or studio work, digital product design, and your ability to work in multinational and agile environments. Incorporate keywords such as "Brand Design," "UX/UI," "Digital Product Design," "Systematic Thinking," "AI Advocate," and "Motion/3D Design" if applicable.

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving skills. Prepare to present key portfolio projects in detail, focusing on impact and scalability. Be ready to discuss your experience with AI in design and your collaborative approach.

• Company Research: Familiarize yourself with GoTymeX, TymeGroup, and GoTyme Bank's mission, products, and recent achievements. Understand the Design Team's award-winning work and their emphasis on quality and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding relocation and specific team location (Singapore vs. HCMC), should be verified directly with the hiring organization before making application decisions.