Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: EliseAI

Location: New York, NY, United States

Job Type: Full-Time

Category: Brand & Creative Operations

Date Posted: 2026-05-12

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and refine visual designs and brand systems to ensure consistency and scalability across all customer touchpoints, enhancing brand identity and user experience.

• Create compelling multi-media narratives and marketing collateral that effectively communicate company value propositions and brand character to diverse audiences.

• Collaborate closely with cross-functional teams, including marketing, product, and sales, to align design initiatives with overarching business objectives and execution roadmaps.

• Drive design excellence and brand integrity across a wide spectrum of marketing materials, from digital and print advertisements to social media graphics and website elements.

• Manage multiple design projects autonomously, from concept to completion, ensuring timely delivery of high-quality, brand-aligned outputs within a fast-paced environment.

📝 Enhancement Note: This role is positioned as a Brand Designer, which falls under the broader umbrella of Creative Operations. The emphasis on developing brand systems, collaborating with sales and marketing, and producing marketing materials indicates a strong connection to GTM (Go-To-Market) strategies and requires a designer who can translate business needs into impactful visual communications. The "move at rocket speed" culture suggests a need for efficiency and rapid iteration, common in fast-growing tech companies.

📈 Primary Responsibilities

• Translate core brand principles, themes, and moods into actionable strategic frameworks that guide all visual expressions and creative decision-making processes.

• Continuously evolve and maintain the company's brand system to ensure consistency, scalability, and flexibility across all customer touchpoints and platforms.

• Conceptualize and produce multi-media narratives that effectively tell engaging stories about teams, projects, or company deliverables, tailored to specific audiences and communication objectives.

• Iterate on website design and digital experiences to optimize the communication of EliseAI's value proposition, market positioning, and unique brand character.

• Foster strong collaborative relationships with marketing, product, and sales teams to ensure design work is strategically aligned with business goals and integrated into execution roadmaps.

• Design a comprehensive range of marketing materials, including digital and print advertisements, social media graphics, website elements, email templates, presentations, and promotional items, upholding brand integrity and creative excellence.

• Develop and maintain comprehensive brand guidelines, toolkits, and templates to empower internal teams and ensure consistent quality and application of brand assets across all organizational outputs.

• Contribute to product design efforts by supporting UI polish, ensuring visual consistency, and reinforcing brand alignment within EliseAI's digital products.

• Independently manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines and uphold high standards of quality and creativity.

• Analyze brand performance metrics and gather insights from various sources to inform and refine visual strategies and creative approaches, driving continuous improvement.

• Act as a vocal advocate for design excellence, brand consistency, and creative innovation throughout the organization, influencing design thinking and practices.

📝 Enhancement Note: The responsibilities listed emphasize a blend of strategic brand development and tactical execution. The need to "evolve the brand system" and "develop brand guidelines" suggests a role that shapes rather than just implements. Collaboration with sales and marketing is critical for Go-To-Market alignment, and the emphasis on "multi-media narratives" points towards content creation that supports sales enablement and marketing campaigns.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2+ years of professional experience in brand design, with a proven track record of creating visually compelling and strategically sound designs.

• Experience working within diverse organizational settings, such as startups, established corporations, or agency/consultancy environments, is considered a strong advantage.

Required Skills:

• Brand Design Expertise: Proven ability to translate brand strategy into compelling visual identities and cohesive design systems.

• Visual Storytelling: Skill in crafting narratives through design that engage audiences and communicate complex ideas effectively.

• Adobe Creative Suite Proficiency: Mastery of Illustrator, After Effects, Premiere Pro, and Photoshop for a wide range of design and motion graphics tasks.

• Figma Proficiency: Expertise in using Figma for collaborative design, prototyping, and UI design.

• Marketing Collateral Design: Experience designing a variety of marketing materials, including digital ads, social media graphics, presentations, and print collateral.

• Brand Guideline Development: Ability to create and maintain comprehensive brand guidelines, toolkits, and templates.

• Presentation & Storytelling: Confident ability to present design concepts and articulate creative rationale effectively.

• Cross-Functional Collaboration: Proven experience working effectively with sales, marketing, and product teams.

• Project Management: Strong organizational skills to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Motion Design: Experience with motion graphics, animation, or incorporating motion into storytelling and brand expression.

• Product Design Collaboration: Experience contributing to UI polish and visual consistency within digital products.

• Agency/Startup Experience: Familiarity with the dynamic pace and diverse demands of agency or startup environments.

📝 Enhancement Note: The requirement for 2+ years of experience, coupled with the need for proficiency in industry-standard tools like Adobe Creative Suite and Figma, positions this as a mid-level role. The emphasis on "fast-paced environment with high volume of deliverables" and "move at rocket speed" culture implies that candidates must be highly efficient and adaptable. The preference for diverse organizational experience suggests a need for someone who can quickly understand and contribute to different business contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Evolution: Showcase examples of how you have evolved or contributed to a brand system, demonstrating an understanding of consistency, scalability, and flexibility across various touchpoints.

• Visual Storytelling Case Studies: Present 2-3 detailed case studies that illustrate your ability to translate brand principles into impactful visual narratives, explaining the strategic rationale and audience considerations.

• Marketing Collateral Variety: Include a diverse range of marketing materials (digital ads, social media, presentations, print) that highlight your proficiency in designing for different channels and objectives, while maintaining brand integrity.

• Tool Proficiency Demonstration: Evidence of your skills in Adobe Creative Suite (Illustrator, After Effects, Premiere Pro, Photoshop) and Figma, potentially through project examples or specific workflow demonstrations.

• Brand Guideline Examples: If available, showcase examples of brand guidelines, toolkits, or templates you have developed or contributed to, demonstrating your ability to empower teams with clear design standards.

Process Documentation:

• Design Process Workflow: Briefly describe your typical design process from brief to final deliverable, highlighting how you approach concept development, iteration, feedback incorporation, and final execution.

• Collaboration & Feedback Integration: Explain how you incorporate feedback from cross-functional stakeholders (Sales, Marketing, Product) into your design process and ensure alignment with business goals.

• Brand Application Strategy: Detail how you ensure brand consistency across different outputs and how you would approach evolving a brand system for a growing company like EliseAI.

• Motion Integration Approach: If applicable, outline your process for incorporating motion design into brand assets or storytelling elements.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, brand stewardship, and the ability to execute across various media. Highlighting case studies that show process, collaboration, and measurable impact (even if qualitative) will be crucial. The mention of Adobe After Effects and Premiere Pro suggests that showcasing motion design capabilities within the portfolio would be highly advantageous.

💵 Compensation & Benefits

Salary Range: $90,000 - $160,000 per year This range reflects the compensation for this role in New York, NY, considering the mid-level experience requirement and the competitive tech industry landscape. EliseAI's total rewards package includes base salary, equity, and comprehensive benefits, with the exact compensation determined by factors such as experience, skills, location, and qualifications assessed during the interview process.

Benefits:

• Equity: Stock options providing ownership in the company's growth.

• Health Insurance: Comprehensive Medical, Dental, and Vision premiums covered at 100%.

• Parental Leave: Fully paid parental leave for new parents.

• Commuter Benefits: Assistance with transportation costs.

• Retirement Savings: 401k benefits to support long-term financial planning.

• Wellness: Monthly fitness stipend to encourage healthy lifestyles.

• On-site Perks: Company-paid lunch, fully stocked kitchen, and a collaborative open floor plan.

• Social Engagement: Fun company social events through the "Elise and the City" program.

• Time Off: Unlimited vacation policy and paid holidays.

• Relocation Assistance: Packages available to help with moving expenses for candidates relocating to NYC.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. The company culture emphasizes working at "rocket speed" and achieving high impact, suggesting a demanding but potentially flexible work environment within the on-site context.

📝 Enhancement Note: The salary range provided is typical for a mid-level Brand Designer in a high-cost-of-living area like New York City, especially within a well-funded tech startup. The extensive benefits package, including 100% premium coverage for health insurance, equity, and significant perks like company-paid lunch and unlimited vacation, indicates a strong focus on employee well-being and retention. The "move at rocket speed" culture implies that while hours might be standard, the pace and expectations for output will be high.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Artificial Intelligence (AI) / PropTech (Housing) / HealthTech

Company Size: Growing startup, recently raised $250M Series E, indicating significant expansion and a dynamic operational environment.

Founded: EliseAI was founded with a mission to improve essential industries like housing and healthcare through AI integration. This focus suggests a culture driven by impact and innovation.

Team Structure:

• Design Team: While not explicitly detailed, the role of Brand Designer implies a team of designers responsible for visual communication and brand stewardship. This team likely collaborates closely with Marketing, Product, and Sales.

• Reporting Structure: The Brand Designer will likely report to a Design Lead or Marketing Director, with close interaction with various department heads given the cross-functional nature of the role.

• Cross-Functional Collaboration: A key aspect of the culture is deep integration across departments. The Brand Designer will be expected to work closely with marketing on campaigns, sales on enablement materials, and product on UI polish and brand consistency.

Methodology:

• AI-Driven Solutions: The company's core strategy involves integrating AI agents into existing workflows to enhance efficiency and user experience in housing and healthcare.

• Impact-Oriented: The culture emphasizes "solving real client problems with precision and ambition," focusing on tangible outcomes and client success.

• Agile & Iterative: The "move at rocket speed" ethos suggests a culture that values rapid iteration, data-driven decision-making, and continuous improvement.

Company Website: https://www.eliseai.com/

📝 Enhancement Note: EliseAI operates in the rapidly evolving AI and SaaS space, focusing on critical sectors. The recent Series E funding signifies substantial growth and investment, meaning the company is likely scaling its operations, teams, and processes quickly. This implies a culture that is fast-paced, demanding, and offers significant opportunities for individuals to shape how the company operates and presents itself. A brand designer here would be integral to communicating this growth and mission.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a mid-level Brand Designer, typically requiring 2-5 years of professional experience. It offers a significant opportunity for an individual to own and shape the brand's visual identity in a high-growth environment.

Reporting Structure: The Brand Designer will likely report to a senior member of the creative or marketing team, such as a Creative Director, Head of Brand, or Marketing Manager. They will collaborate extensively with peers in marketing, sales, and product teams, acting as a key visual translator for company initiatives.

Operations Impact: The Brand Designer's impact will be directly tied to the effectiveness of EliseAI's external communications. Strong visual branding influences brand perception, customer acquisition, sales enablement, and investor relations. By creating cohesive and compelling visual narratives, the designer directly supports Go-To-Market strategies and contributes to the company's overall market positioning and growth trajectory.

Growth Opportunities:

• Brand System Leadership: Opportunity to take on increasing ownership of the brand system, potentially leading its evolution and establishing new design standards as the company scales.

• Specialization in Motion Design: With motion design being a preferred skill, there's a clear path to specialize and become a key asset in creating dynamic visual content for marketing and product.

• Cross-Functional Design Leadership: Potential to move into roles that bridge design with product marketing, content strategy, or even product design, leveraging a deep understanding of the brand across different disciplines.

• Mentorship: As the team grows, there will be opportunities to mentor junior designers and contribute to building a robust design function within the company.

📝 Enhancement Note: The "rocket speed" growth environment at EliseAI suggests that career progression can be rapid. A successful Brand Designer who demonstrates strategic thinking and impactful execution may find opportunities to expand their responsibilities, influence, and leadership within the creative and marketing functions more quickly than in a more established, slower-moving organization. The emphasis on writing the playbook rather than following one indicates a high degree of autonomy and potential for significant career development.

🌐 Work Environment

Office Type: The company requires employees to work in person at their NYC office 4-5 days a week, indicating a preference for a collaborative, on-site work environment. This setup is common for startups aiming to foster strong team cohesion and facilitate spontaneous collaboration.

Office Location(s): New York City, NY. This location offers access to a vibrant talent pool and a dynamic business ecosystem. Specific details about office amenities like an open floor plan, fully stocked kitchen, and company-paid lunch are provided, suggesting a well-equipped and employee-focused workspace.

Workspace Context:

• Collaborative Environment: The on-site requirement and mention of an open floor plan suggest a highly collaborative workspace where designers can easily interact with colleagues from various departments.

• Tools & Technology: The role requires proficiency in contemporary design tools like Adobe Creative Suite and Figma, implying access to up-to-date design software and hardware within the office.

• Team Interaction: The office setting is designed to encourage frequent interaction, facilitating quick feedback loops, brainstorming sessions, and the seamless exchange of ideas crucial for rapid design development.

Work Schedule: While standard full-time hours are implied, the company culture ("move at rocket speed," "no micromanagement, no fluff") suggests an environment where results and impact are prioritized. Employees are expected to be driven and autonomous, managing their time effectively to meet high-volume deliverables while working on-site.

📝 Enhancement Note: The emphasis on a required on-site presence (4-5 days/week) in NYC is a critical factor for candidates. This indicates a company culture that values in-person collaboration, team synergy, and potentially a more traditional office-centric workflow, despite operating in the tech industry. The description of the office environment highlights perks designed to enhance the employee experience and foster a strong sense of community and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by the recruiting team to assess basic qualifications and alignment with brand design principles.

• Portfolio Presentation & Discussion: A dedicated session where you present your portfolio, likely focusing on key case studies. Be prepared to discuss your design process, strategic thinking, challenges encountered, and how you achieved results, particularly in relation to brand building and marketing collateral.

• Skills Assessment/Challenge: A design challenge may be given to assess your ability to translate a brief into a visual concept under time constraints, or to evaluate your proficiency with specific tools (e.g., Figma, After Effects).

• Cross-Functional Interviews: You will likely meet with individuals from Marketing, Sales, and Product teams to assess your collaborative skills, understanding of business needs, and ability to communicate design effectively to non-designers.

• Hiring Manager/Leadership Interview: A final interview to gauge cultural fit, long-term career aspirations, and overall alignment with EliseAI's mission and values.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your brand design, visual storytelling, and marketing collateral skills. Prioritize projects that demonstrate strategic thinking and measurable outcomes.

• Tell a Story: For each project, walk through the problem, your process, your creative solutions, and the results. Emphasize your role and contributions.

• Highlight Brand Stewardship: Showcase how you've maintained and evolved brand consistency, developed brand guidelines, or applied brand strategy across different outputs.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma, and how these tools enabled your creative process and deliverables. If motion design is a strength, showcase it clearly.

• Tailor to EliseAI: Research EliseAI's current brand and identify areas where your skills can add significant value. Be prepared to discuss how you would approach their brand challenges.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints. Ask clarifying questions if needed.

• Time Management: Allocate your time strategically across research, ideation, design execution, and presentation preparation.

• Articulate Your Strategy: Be ready to explain the rationale behind your design choices, connecting them back to the brief's objectives and EliseAI's business goals. Focus on clarity and impact.

📝 Enhancement Note: Given the role's focus on brand and GTM support, interviewers will likely probe deeply into how the candidate translates business objectives into visual assets. The portfolio review is critical, and candidates should be prepared to discuss their process, strategic thinking, and ability to collaborate with non-design stakeholders. The mention of "rocket speed" implies that efficiency and a clear, concise presentation style will be valued.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential for a wide range of design tasks. Proficiency is expected in:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital assets.
  • After Effects: For motion graphics, animations, and visual effects.
  • Premiere Pro: For video editing and storytelling elements.

• Figma: A collaborative interface design tool, crucial for UI design, prototyping, and team collaboration.

Brand & Asset Management:

Collaboration & Project Management:

• Communication Tools: Likely Slack, Zoom, or similar for day-to-day communication and virtual meetings.

• Project Management Software: Tools like Asana, Trello, Monday.com, or Jira may be used for task tracking and project management, especially in a fast-paced environment. The company uses Ashby for its ATS, which may also have project management integrations.

Analytics & Reporting (Indirectly Related):

• Web Analytics Tools: Familiarity with how website analytics (e.g., Google Analytics) inform design decisions and how to design for measurable outcomes would be an advantage.

• Presentation Software: Tools like Google Slides or PowerPoint for creating and delivering presentations.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Illustrator, After Effects, Premiere Pro, Photoshop) and Figma confirms the core technical requirements. The inclusion of After Effects and Premiere Pro suggests a strong emphasis on motion graphics and video content, which are increasingly important for brand storytelling and digital marketing. Candidates with experience in these areas will be highly competitive.

👥 Team Culture & Values

Operations Values:

• Impact & Ambition: A drive to "build something massive" and solve "real client problems with precision and ambition." This translates to a culture where individuals are expected to take ownership and deliver significant results.

• Efficiency & Speed: The "rocket speed" ethos emphasizes rapid execution, iteration, and a focus on eliminating "fluff" to maximize productivity.

• Autonomy & Ownership: High degree of independence is granted ("own your impact; full autonomy, no micromanagement"), suggesting a trust-based culture where professionals are empowered to manage their work.

• Excellence & Quality: A commitment to "hire the best, expect the best," indicating a high standard for work quality and a dedication to design excellence.

• Collaboration & Support: While autonomous, the culture also values teamwork ("the rest of the team will be here to support you"), implying a supportive environment where collective success is important.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed; it's deeply integrated with marketing, sales, and product teams. Collaboration involves understanding diverse needs and translating them into unified visual strategies.

• Direct Communication: The fast-paced, autonomous nature suggests a preference for direct, efficient communication, likely utilizing tools like Slack and in-person meetings.

• Feedback-Driven Iteration: The culture encourages continuous improvement, implying that feedback loops are active and that designers are expected to iterate based on input from various stakeholders and performance data.

📝 Enhancement Note: The culture at EliseAI is clearly defined by its "move at rocket speed" mentality, emphasizing ambition, autonomy, and impact. For a Brand Designer, this means being proactive, self-directed, and comfortable with a high volume of work. The values suggest a team that is results-oriented, innovative, and supportive, offering a challenging yet rewarding environment for individuals who thrive in fast-growing tech companies.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Deliverables: The "fast-paced environment with high volume of deliverables" means managing workload effectively and maintaining quality under pressure will be a constant challenge.

• Balancing Brand Consistency with Diverse Needs: Evolving the brand system while supporting the varied needs of sales, marketing, and product teams requires strong strategic thinking and negotiation skills.

• Rapid Company Growth: As EliseAI scales, maintaining brand integrity and consistency across an expanding range of touchpoints and markets can be challenging.

• Adapting to Evolving AI Landscape: Staying abreast of design trends and best practices in the rapidly evolving AI and SaaS industries, particularly within housing and healthcare sectors.

Learning & Development Opportunities:

• Brand Strategy Evolution: Opportunity to contribute significantly to shaping and evolving the brand identity of a rapidly growing, well-funded startup.

• Motion Design Specialization: Deepen expertise in motion graphics and video storytelling, becoming a key asset for marketing and product initiatives.

• Cross-Disciplinary Experience: Gain valuable experience collaborating closely with product, sales, and marketing teams, broadening understanding of the entire GTM process.

• Industry Exposure: Work at the intersection of AI, Housing, and Healthcare, gaining unique insights into these critical industries.

• Leadership Potential: As the company grows, opportunities may arise to mentor junior designers or take on more leadership responsibilities within the design function.

📝 Enhancement Note: The primary challenge will be navigating the demands of a high-growth startup. However, this also presents significant growth opportunities. A Brand Designer with strategic vision and execution capability can gain immense experience in brand building, cross-functional collaboration, and potentially leadership within a dynamic tech environment. The focus on "writing the playbook" means learning is continuous and driven by hands-on experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex brand principles into a visual system. How did you ensure consistency across different channels?" (Assesses strategic thinking, brand stewardship, and execution.)

• "Walk us through a multi-media narrative you created. What was the objective, who was the audience, and what was the impact?" (Evaluates storytelling ability and understanding of audience tailoring.)

Company & Culture Questions:

• "What interests you most about EliseAI's mission to improve housing and healthcare through AI?" (Gauges alignment with company values and industry focus.)

• "How do you approach working autonomously and managing your time in a 'rocket speed' environment?" (Assesses self-management, proactivity, and cultural fit.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the process, the solution, and the outcome/impact. Use visuals effectively.

• Highlight Strategic Rationale: Don't just show pretty pictures; explain why you made certain design choices and how they align with business objectives or user needs.

• Showcase Tool Proficiency: Be prepared to discuss your use of Adobe Creative Suite and Figma, and how these tools facilitated your work. If you have motion design examples, make them prominent.

• Emphasize Collaboration: Discuss how you worked with stakeholders (marketing, sales, product) and incorporated their feedback.

• Be Concise and Enthusiastic: Given the fast-paced culture, present efficiently and convey genuine passion for brand design and EliseAI's mission.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, strong execution capabilities, and a cultural fit for a fast-paced, high-impact startup. Candidates should be ready to articulate their design process, the rationale behind their creative decisions, and how their work directly supports business goals, particularly in sales enablement and marketing campaigns.

📌 Application Steps

To apply for this Brand Designer position at EliseAI:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand system development, comprehensive marketing collateral design, and visual storytelling. Prioritize work that showcases proficiency in Adobe Creative Suite (especially After Effects) and Figma.

• Resume Optimization: Update your resume to clearly articulate your 2+ years of brand design experience, specific achievements in creating marketing materials, and your ability to work collaboratively and autonomously in fast-paced environments. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your strategic process and the impact of your designs. Prepare examples of how you've collaborated with sales and marketing teams and how you've maintained brand consistency. Research EliseAI's current branding and be ready to discuss your initial thoughts.

• Company Research: Deeply understand EliseAI's mission, target industries (housing, healthcare), recent funding news, and company culture ("rocket speed," "build something massive"). This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.