Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-22

Experience Level: 5-10 years

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for campaigns, social media, web, product visuals, and marketing collateral, ensuring alignment with BJAK's brand identity.

• Evolve and fortify BJAK's brand identity, maintaining clarity, consistency, and premium execution across all customer and internal touchpoints.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver on-brand creative that drives measurable business results.

• Develop and refine BJAK’s comprehensive brand guidelines and visual standards, ensuring a cohesive and professional brand presence.

• Mentor and guide junior designers, fostering a culture of creative excellence and supporting their professional development.

📝 Enhancement Note: This role is for a Brand Designer, not directly in Revenue Operations, Sales Operations, or GTM. However, the Brand Designer plays a crucial role in supporting GTM initiatives by creating compelling visual assets that drive customer acquisition and engagement. The focus on brand storytelling and driving results through design aligns with the broader GTM objective of market penetration and brand recognition.

📈 Primary Responsibilities

• Lead the conceptualization and execution of impactful design assets for diverse marketing initiatives, including digital campaigns, social media content, website visuals, product interfaces, and print materials.

• Drive the evolution and consistent application of BJAK's brand identity across all communication channels, ensuring a premium and cohesive visual experience for consumers, partners, and internal stakeholders.

• Collaborate closely with marketing, content, product, and performance teams to translate business objectives into visually compelling design solutions that achieve specific campaign goals and drive key performance indicators.

• Develop and maintain comprehensive brand guidelines, style guides, and asset libraries to ensure brand consistency and empower teams to create on-brand materials efficiently.

• Provide creative direction and mentorship to junior designers, fostering their skill development in areas such as typography, layout, composition, and brand storytelling, and ensuring high-quality creative output.

📝 Enhancement Note: While the core responsibilities are design-focused, the emphasis on collaboration with marketing, product, and performance teams, and the goal of "driving results," indicates a need for the designer to understand GTM objectives and how their creative output contributes to business success. This implies a strategic approach to design, not just aesthetic execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional design skills and a deep understanding of branding principles is paramount. Relevant degrees in Graphic Design, Visual Communications, Fine Arts, or a related field are beneficial.

Experience: 5-8 years of progressive experience in brand design, graphic design, or a similar creative role, with a proven track record of shaping and evolving brand identities.

Required Skills:

• Proven expertise in brand storytelling and visual design, showcased through a compelling portfolio.

• Mastery of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Proficiency in motion design tools such as Adobe After Effects or Premiere Pro for dynamic visual content creation.

• Strong command of fundamental design principles: layout, typography, composition, color theory, and visual hierarchy.

• Ability to maintain and enforce brand consistency across all design outputs and touchpoints.

Preferred Skills:

• Experience designing effective visuals for performance marketing campaigns and broader advertising initiatives.

• Additional skills in motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with design systems, template creation, and brand library management for scalable design operations.

• Experience or a strong interest in leveraging AI tools for design ideation, production, and workflow enhancement.

📝 Enhancement Note: The experience range (5-8 years) suggests a mid-to-senior level individual contributor role, with potential for leadership in design execution. The emphasis on AI tools indicates a forward-thinking approach to design workflows, which is increasingly relevant in GTM operations for faster asset creation and iteration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates a strong understanding of brand storytelling and visual excellence across a range of projects.

• Case studies showcasing the process of evolving or establishing a brand identity, highlighting strategic thinking and creative problem-solving.

• Examples of high-impact design assets created for campaigns, social media, web, product visuals, and marketing materials, with measurable results where possible.

• Demonstrations of proficiency in essential design tools (Adobe Creative Suite, Figma) and motion graphics software.

Process Documentation:

• Showcase examples of how brand guidelines were developed, implemented, and maintained to ensure consistency across diverse projects.

• Present case studies where design solutions directly contributed to marketing campaign objectives or business results, detailing the design process from brief to execution.

• Illustrate experience working within a fast-paced, iterative design environment, demonstrating the ability to adapt to feedback and refine designs efficiently.

📝 Enhancement Note: For a Brand Designer, the "portfolio" is the primary deliverable. The requirements here emphasize not just the final output but also the strategic thinking and process behind it, which is crucial for demonstrating impact beyond mere aesthetics. This aligns with how operations roles value process and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Brand Designers with 5-8 years of experience in Jakarta, Indonesia, a competitive salary range of IDR 15,000,000 - IDR 28,000,000 per month is estimated. This range accounts for the experience level, the demand for skilled designers, and the cost of living in Jakarta.

Benefits:

• Competitive salary, reflecting the candidate's experience and the value they bring to BJAK's brand.

• Opportunity for significant professional growth, with the potential to evolve into a creative leadership role within the organization.

• Direct ownership of high-impact visuals that will be seen by millions of users across BJAK's platforms and marketing channels.

• A dynamic and collaborative team environment that values clear thinking, strong design execution, and innovation.

• Encouragement of creativity and experimentation, fostering a culture where new ideas and approaches are welcomed.

• Remote working flexibility, allowing for a better work-life balance while contributing to BJAK's mission.

Working Hours: A standard full-time work schedule is expected, typically around 40 hours per week. The remote work arrangement offers flexibility in how and where these hours are completed, provided deliverables are met and team collaboration is maintained.

📝 Enhancement Note: Salary estimates are based on general market data for Jakarta, Indonesia, for roles with equivalent experience. The specific range is an approximation and should be confirmed with BJAK. The benefits highlight opportunities for growth and impact, which are key motivators for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, AI-integrated solutions), FinTech (Insurance Platform). BJAK is a leader in digitizing the insurance industry in Southeast Asia and is expanding into new AI-integrated application areas. This context means the brand design needs to convey innovation, trust, and efficiency.

Company Size: BJAK operates with a "densely talented, highly motivated" team in a "very flat organization." This implies a dynamic, agile, and hands-on work environment where individual contributions are highly visible and impactful. The company size is likely medium to large, given its regional user base and expansion into AI.

Founded: While the founding date isn't explicitly stated, BJAK has developed the "first and leading insurance platform in Southeast Asia," indicating a significant history and established presence in the market, now looking towards future growth with AI.

Team Structure:

• The Brand Designer will report directly to the Creative Manager, indicating a clear reporting line within a creative department.

• The team is described as "densely talented," suggesting a high caliber of professionals across disciplines.

Methodology:

• BJAK emphasizes "engineering and product excellence," suggesting a data-driven and results-oriented approach, even within creative functions.

• The flat organization structure promotes direct contribution and hands-on involvement from all team members.

• The company's mission to "create successful businesses while contributing positively to society by making it more efficient" implies a focus on impactful work and social responsibility.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The emphasis on a flat organization, density of talent, and focus on results implies that the Brand Designer will be expected to operate autonomously, drive initiatives, and demonstrate tangible impact through their design work, similar to how operations professionals are measured.

📈 Career & Growth Analysis

Operations Career Level: While this is a Brand Designer role, its placement within a tech-driven company focused on efficiency and superior platforms suggests a career path that values strategic thinking and measurable impact. The role is a senior individual contributor, with a clear path towards leadership within the creative function.

Reporting Structure: The Brand Designer reports directly to the Creative Manager, providing a clear line of mentorship and guidance. The "flat organization" structure also means frequent interaction with senior leadership and cross-functional peers.

Operations Impact: The Brand Designer's work directly impacts BJAK's Go-To-Market (GTM) strategy by shaping brand perception, driving customer acquisition through compelling visuals, and ensuring consistent brand messaging across all platforms. High-quality design is critical for conveying trust and innovation in the insurance and AI application spaces.

Growth Opportunities:

• Creative Leadership: The role explicitly mentions the opportunity to "grow into a creative leadership role," suggesting a pathway to managing creative projects or even a team in the future.

• Skill Development: Continuous learning is implied through the mention of staying updated on "digital design trends, motion design, and AI-assisted tools," encouraging the acquisition of new skills and technologies.

• Impactful Projects: Working on a leading insurance platform and new AI applications provides exposure to high-profile projects with significant user reach (millions of users), offering substantial portfolio-building opportunities.

📝 Enhancement Note: This section interprets the Brand Designer role through an operations lens by focusing on impact, career progression, and skill development, mirroring how operations professionals evaluate roles. The "operations impact" is framed in terms of how design supports GTM efforts.

🌐 Work Environment

Office Type: The role is primarily remote, offering flexibility within Indonesia. While there might be an office, the emphasis is on remote working arrangements. This suggests a distributed team model where communication and collaboration tools are paramount.

Office Location(s): The role is based in Jakarta, Indonesia, but is designated as remote. This means candidates can work from anywhere within Indonesia, enjoying the flexibility of a distributed workforce.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture encourages collaboration with marketing, content, product, and performance teams. This implies a reliance on digital collaboration tools and effective remote communication practices.

• Tools & Technology: The role requires expertise in Adobe Creative Suite, Figma, and motion graphics tools. Access to reliable internet and a suitable home office setup would be expected.

• Team Interaction: Regular interaction with the Creative Manager, peers, and cross-functional stakeholders is expected via video calls, messaging platforms, and project management tools.

Work Schedule: The role is full-time (40 hours/week) with remote flexibility. This allows for a degree of autonomy in structuring the workday, provided deadlines are met and collaborative sessions are attended. The fast-paced, high-iteration environment suggests that responsiveness and efficient time management are key.

📝 Enhancement Note: The remote nature of the role is a key aspect, highlighting the need for strong self-discipline, communication skills, and proficiency with remote collaboration tools, which are also critical for remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess creative skills, experience, and alignment with BJAK's brand.

• Creative Challenge/Portfolio Review: Candidates will likely present their portfolio, discussing their process, strategic thinking, and how their work has driven results. A specific design challenge might be assigned to assess problem-solving skills and creative execution under time constraints.

• Cross-functional Interviews: Discussions with members of marketing, product, or performance teams to evaluate collaboration style, communication skills, and understanding of business objectives.

• Manager/Leadership Interview: A final interview with the Creative Manager and potentially other senior leaders to assess cultural fit, leadership potential, and overall strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select your strongest and most relevant work that showcases brand storytelling, visual identity development, and campaign execution.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the outcomes achieved (quantify impact if possible).

• Highlight Process: Demonstrate your thinking behind the design choices, not just the final polished visuals. Show sketches, wireframes, mood boards, and iterations.

• Tool Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and motion graphics tools.

• Brand Alignment: Show how your work aligns with or can elevate a brand's identity and communicate its values effectively.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge task, identifying key objectives and constraints.

• Time Management: Practice executing design tasks within realistic timeframes, prioritizing key elements.

• Strategic Rationale: Be prepared to explain the strategic thinking behind your design decisions, linking them back to potential business goals or brand objectives.

• Presentation Clarity: Practice presenting your work concisely and clearly, focusing on impact and rationale.

📝 Enhancement Note: The emphasis on portfolio review and design challenges is standard for creative roles. The advice here focuses on demonstrating strategic thinking and business impact, which is a valuable approach for operations candidates as well when presenting their own process improvements or project outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout. Proficiency expected in Photoshop, Illustrator, and InDesign.

• Figma: Critical for UI/UX design, prototyping, and collaborative design workflows.

• Motion Design Tools: Adobe After Effects and Premiere Pro for creating animated graphics, video content, and dynamic visual assets.

Analytics & Reporting: While not a primary responsibility, understanding how to interpret basic analytics for campaign performance (e.g., click-through rates, engagement metrics) can inform design decisions. Familiarity with tools that visualize campaign data might be beneficial.

CRM & Automation: Basic awareness of how marketing automation platforms and CRMs are used in campaign execution can help the designer create assets that integrate seamlessly with these systems.

📝 Enhancement Note: The tools listed are standard for brand and graphic design. The mention of analytics and CRM/automation is to highlight how design intersects with GTM operations, requiring an understanding of where and how assets will be deployed.

👥 Team Culture & Values

Operations Values:

• Excellence & Efficiency: BJAK values "engineering and product excellence" and aims to make society "more efficient." This translates to a drive for high-quality creative output and streamlined design processes.

• Impact-Driven: The mission to create successful businesses and contribute positively means the work should have a demonstrable impact. Designers are expected to contribute directly to the company's mission.

• Innovation & AI Integration: BJAK is actively integrating AI technologies, signaling a culture that embraces cutting-edge tools and forward-thinking approaches to problem-solving.

• Collaboration & Flat Organization: A flat structure fosters direct contribution and collaboration across teams, valuing clear thinking and strong execution.

Collaboration Style:

• Cross-functional Partnership: Close collaboration with marketing, content, product, and performance teams is expected, requiring open communication and a shared understanding of goals.

• Hands-on & Direct Contribution: Team members are expected to be hands-on and contribute directly, implying a proactive and self-starting approach to teamwork.

• Feedback & Iteration: A "fast-paced, high-iteration environment" suggests a culture where feedback is regularly given and received, and designs are refined collaboratively.

📝 Enhancement Note: These values are interpreted through the lens of operations, emphasizing efficiency, impact, and data-driven decision-making, even in a creative context. The collaboration style highlights the importance of seamless integration with other departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that all creative assets, from core branding to specific campaign visuals, maintain a cohesive brand identity while being tailored to diverse audiences and objectives.

• Driving Measurable Results Through Design: Translating creative execution into tangible business outcomes (e.g., user engagement, conversion rates) and being able to demonstrate this impact.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to feedback, market changes, and evolving campaign requirements in a high-velocity setting.

• Integrating New Technologies: Staying abreast of and effectively integrating emerging design tools, particularly AI-assisted technologies, into the creative workflow.

Learning & Development Opportunities:

• Creative Leadership Path: Explicit opportunity to grow into a leadership role within the creative department.

• Exposure to AI in Design: Gaining hands-on experience with AI tools for design ideation and production, a highly sought-after skill.

• Cross-functional Exposure: Deep collaboration with marketing, product, and performance teams provides insights into broader business strategies and operational workflows.

• High-Impact Projects: Working on platforms used by millions of users offers invaluable experience and portfolio enhancement.

📝 Enhancement Note: Challenges are framed in terms of operational execution and strategic integration, similar to how operations professionals approach obstacles. Growth opportunities focus on skill advancement and career progression within a tech-centric company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand identity to reflect our expansion into AI technologies while maintaining our established trust in the insurance sector?" (Focus on strategic thinking, brand evolution, and understanding of BJAK's business.)

• "Describe a time you collaborated with marketing or product teams to create design assets that directly contributed to a specific business goal. What was your process, and what was the outcome?" (Assess collaboration, process, and results-orientation.)

Company & Culture Questions:

• "What excites you about BJAK's mission to create successful businesses and make society more efficient?" (Tests alignment with company values.)

• "How do you see your role as a Brand Designer contributing to a 'densely talented' and 'flat' organization?" (Assesses adaptability and proactive contribution in such an environment.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution, your role, the tools used, and the impact/results.

• Quantify Impact: Whenever possible, use data to support the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Showcase Process, Not Just Polish: Include early-stage concepts, sketches, and iterations to demonstrate your thinking and problem-solving approach.

• Tailor to BJAK: Highlight work that best aligns with BJAK's brand, industry (tech, insurance), and GTM objectives.

• Be Prepared for Technical Questions: Discuss your proficiency with Adobe Creative Suite, Figma, and motion graphics tools.

📝 Enhancement Note: Interview questions are designed to probe strategic thinking, collaboration, and adaptability, mirroring the skills required in operations roles. Portfolio presentation advice emphasizes demonstrating impact and process, crucial for operations candidates as well.

📌 Application Steps

To apply for this Brand Designer position at BJAK:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your brand storytelling, visual design execution, and experience with relevant tools (Adobe Creative Suite, Figma, Motion Graphics). Ensure each project clearly articulates the brief, your role, your process, and the achieved results.

• Tailor Your Resume: Emphasize your 5-8 years of experience, highlighting achievements in brand identity development, campaign design, and cross-functional collaboration. Integrate keywords such as "Brand Identity," "Visual Design," "Adobe Creative Suite," "Figma," and "Motion Graphics."

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your strategic approach and the impact of your designs. Be ready to discuss how your work aligns with BJAK's mission and values.

• Research BJAK: Understand BJAK's business, their leading insurance platform, their expansion into AI, and their mission. Consider how your design expertise can support their Go-To-Market strategies and overall brand perception.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.