Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Agentio

Location: New York, New York, United States

Job Type: Full-Time

Category: Brand Design / Marketing Operations

Date Posted: 2026-06-16

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the development and maintenance of a scalable B2B design system, encompassing typography, color palettes, components, and comprehensive guidelines.

• Establish robust brand governance and scalable systems to ensure visual consistency across product, Go-To-Market (GTM), and marketing initiatives.

• Collaborate closely with product design teams to foster cohesion between the overarching brand identity and user interface (UI) experiences.

• Design impactful GTM and sales enablement assets, including pitch decks, one-pagers, and case studies, directly contributing to revenue generation and customer acquisition.

• Integrate AI-native design workflows and tools, such as Figma AI and Midjourney, to enhance design speed, quality, and asset creation scalability.

📝 Enhancement Note: This role is positioned as Agentio's first dedicated brand design hire. The emphasis on "builder role" and "setting up the infrastructure" indicates a significant opportunity for an individual to shape the foundational visual identity and design operations of the company. The need to establish a design system and brand governance suggests a strong focus on process and scalability, aligning with core Revenue Operations principles.

📈 Primary Responsibilities

• Architect, build, and meticulously maintain a comprehensive and scalable B2B design system, defining standards for typography, color, iconography, components, and layout.

• Develop and implement clear brand governance policies and operational systems to ensure consistent brand execution across all client-facing and internal touchpoints, including product, sales collateral, marketing campaigns, and event materials.

• Actively partner with product design to ensure seamless integration and visual harmony between the product's UI/UX and the established brand identity.

• Design and produce high-impact GTM and sales enablement assets, such as compelling pitch decks, concise one-pagers, persuasive case studies, and engaging digital advertisements, that directly support revenue objectives.

• Champion and integrate AI-powered design tools and workflows (e.g., Figma AI, Midjourney, generative design tools) to accelerate asset creation, improve design quality, and establish scalable, AI-enabled processes for future asset production.

• Translate brand strategy into tangible visual assets for diverse channels, including content marketing, paid advertising, physical events, and executive presentations, ensuring brand integrity and strategic alignment.

• Function as a hands-on individual contributor, delivering exceptional design work while simultaneously laying the groundwork for the future growth and structure of the design function.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand building and tactical execution. The emphasis on "sales enablement assets that directly support revenue and customer acquisition" and "design assets that directly support revenue" strongly ties this role to GTM and revenue operations. The requirement to use AI tools and build AI-enabled systems points towards an operations-focused approach to design, aiming for efficiency and scalability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience, is highly recommended for foundational design principles.

Experience: A minimum of 2-5 years of progressive experience in brand design, with a significant focus on building or evolving B2B brand systems and design infrastructure.

Required Skills:

• Proven expertise in building, implementing, and maintaining scalable B2B design systems, including defining and documenting standards for typography, color, components, and layouts.

• Demonstrated ability to establish and enforce brand governance frameworks and operational guidelines for consistent visual execution across diverse platforms.

• Strong portfolio showcasing both comprehensive design systems thinking and high-quality, hands-on execution of various design assets.

• Experience collaborating effectively with product design and GTM teams, with a proven ability to influence visual direction and brand strategy.

• Clear proficiency and a forward-thinking perspective on integrating AI-native design workflows and tools (e.g., Figma AI, Midjourney, generative AI for asset creation) into daily design practices.

• Exceptional visual design skills with a keen eye for detail, layout, typography, and color theory, particularly in a B2B context.

• Ability to translate complex strategies into clear, credible, and sophisticated visual communications that resonate with enterprise buyers. Preferred Skills:

• Experience in a high-growth B2B startup environment, demonstrating adaptability and a builder mindset.

• Familiarity with product UI/UX principles and best practices to ensure brand-product cohesion.

• Experience designing for digital advertising, content marketing, and event collateral.

• Understanding of marketing automation principles and how design assets can be optimized for campaign performance.

• Familiarity with data visualization and creating dashboards that align with brand standards.

📝 Enhancement Note: The emphasis on "builder mindset" and "first design hire" suggests that candidates with experience in establishing processes from the ground up will be highly valued. The requirement for AI integration is a strong indicator of the company's forward-looking approach and its impact on operational efficiency within the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a dedicated section demonstrating experience in building or significantly contributing to a B2B design system. This should include examples of defined brand guidelines, component libraries, and usage examples.

• Include case studies that highlight hands-on execution of various GTM and sales enablement assets (e.g., pitch decks, one-pagers, case studies, ad creatives), with an emphasis on how design contributed to achieving business objectives (e.g., conversion rates, sales engagement).

• Demonstrate experience with AI-powered design tools and workflows. This could include examples of how AI was used to generate concepts, accelerate asset creation, or optimize design processes.

• Present examples of how brand consistency was maintained across different channels and touchpoints, illustrating an understanding of brand governance.

• Include examples of collaboration with cross-functional teams, such as product design or marketing, illustrating the ability to align visual strategies. Process Documentation:

• Candidates should be prepared to discuss their process for defining and documenting design system components, guidelines, and governance.

• Be ready to articulate workflows for creating GTM assets, from briefing and ideation to final delivery and iteration, highlighting efficiency and brand adherence.

• Demonstrate an understanding of how to document and communicate design decisions and system updates to stakeholders across the organization.

• Be prepared to explain how AI tools are integrated into their design process and how they ensure quality and consistency with AI-generated assets.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating process and system thinking, crucial for any operations-adjacent role. The emphasis on "design systems thinking" and "hands-on execution" combined with AI integration points to a need for a designer who can build scalable, efficient design operations.

💵 Compensation & Benefits

Salary Range: Based on the provided range of $115,000 - $200,000 USD per year for a Brand Designer with 2-5 years of experience in New York City, this falls within the mid-to-senior level for a specialized design role in a high-cost-of-living area. This range reflects the company's investment in a "builder" role with significant strategic impact.

Benefits:

• Equity: Participation in the company's growth through stock options or grants.

• Health, Dental, and Vision Insurance: Comprehensive coverage for medical needs.

• Paid Time Off (PTO): Standard vacation, sick leave, and holidays.

• Professional Development: Opportunities for learning and growth, potentially including courses, workshops, or conference attendance relevant to design and AI.

• High Visibility Role: Direct impact on company's visual identity and GTM strategy.

• Ownership of Brand Function: Opportunity to build and shape the brand design department.

Working Hours: Standard full-time hours, typically 40 hours per week, with an expectation of being on-site five days a week. Flexibility may be offered depending on project needs and company culture, but the primary arrangement is in-office.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for Brand Designers in New York City with 2-5 years of experience, especially for a role described as a "builder" and "first hire" with significant impact. The inclusion of "Equity" is common for startups and signals potential for significant financial upside. The explicit mention of "on-site 5 days/week" is a critical detail for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the MarTech (Marketing Technology) and AdTech (Advertising Technology) sectors, specifically focusing on the creator economy and AI-driven advertising solutions. This industry is characterized by rapid innovation, a focus on data-driven performance, and a blend of creative and technological approaches.

Company Size: Agentio is a venture-backed startup, having raised $56M to date at a $340M valuation. This indicates a company that is past the early seed stage and is scaling rapidly, likely employing between 50-200 employees, with potential for significant growth.

Founded: Agentio was founded with a mission to transform the digital ad ecosystem by enabling marketers to buy creator-led ads at scale, similar to how they manage Meta or Google ads. This implies a focus on automation, AI, and performance metrics from its inception.

Team Structure:

• As the first brand designer, this role will likely report into a Head of Marketing, a Chief Marketing Officer (CMO), or potentially a Head of Product/Design if one exists.

• The role will require close collaboration with Product Design, Go-To-Market (GTM) teams (Sales, Marketing, Partnerships), and Executive Leadership.

• Future growth will likely involve building out a dedicated design team, potentially with specialists in areas like product design, UX research, and content design. Methodology:

• Data-Driven Decision Making: Agentio leverages AI and performance data to automate processes and measure outcomes, so design decisions will likely be informed by analytics and ROI.

• Agility and Speed: As a startup, the company emphasizes moving fast, iterating quickly, and taking ownership of projects.

• Innovation Focus: The core product is built on AI and aims to disrupt traditional advertising, suggesting a culture that embraces new technologies and methodologies.

• Cross-functional Collaboration: Given the "builder" nature of the role and the need for brand consistency across all touchpoints, a highly collaborative approach will be essential.

Company Website: https://agentio.com

📝 Enhancement Note: Understanding Agentio's position in the MarTech/AdTech space, specifically its focus on AI and the creator economy, is crucial for a Brand Designer. This context informs the visual language and brand perception required to appeal to enterprise buyers in this innovative sector. The company's funding and valuation suggest a period of rapid scaling, where establishing strong brand foundations is paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, likely requiring 2-5 years of experience. However, due to being the "first brand design hire" and a "builder role," it carries significant strategic weight and potential for leadership. It bridges the gap between hands-on execution and foundational system building.

Reporting Structure: The Brand Designer will likely report to a senior marketing leader (e.g., Head of Marketing, CMO) or potentially a Head of Product/Design. This individual will be a key player in shaping the company's visual narrative, with direct visibility to executive leadership.

Operations Impact: The Brand Designer's work will have a direct and measurable impact on Agentio's Go-To-Market (GTM) strategy and revenue generation. By creating a cohesive and sophisticated visual identity, designing effective sales enablement materials, and ensuring brand consistency, this role will enhance credibility with enterprise buyers, support sales conversations, and drive customer acquisition. The integration of AI in design workflows also contributes to operational efficiency within the marketing and GTM functions.

Growth Opportunities:

• Leadership Trajectory: As the first brand designer, there's a clear path to becoming the lead or manager of a growing design team, defining its structure, processes, and culture.

• Strategic Influence: The opportunity to shape the core visual identity and design system of a rapidly scaling, well-funded startup offers significant strategic impact and career advancement.

• Skill Specialization: Deepen expertise in B2B design systems, AI-driven design, and brand strategy within the MarTech/AdTech space.

• Cross-Functional Expertise: Develop a strong understanding of GTM operations, sales enablement, and product design integration through close collaboration.

• Potential for Permanent Role: The role is described as a "fixed-term role with clear potential to convert to a permanent position," offering stability and long-term career prospects.

📝 Enhancement Note: This role offers a unique blend of individual contribution and foundational building, presenting a significant growth opportunity. The ability to move from execution to leadership, coupled with the strategic impact on a fast-growing company, makes it attractive for ambitious designers looking to make a mark. The "fixed-term with conversion potential" is a critical detail for career planning.

🌐 Work Environment

Office Type: The role explicitly states an "on-site" requirement, indicating a traditional office-based work environment. This suggests a company that values in-person collaboration, team cohesion, and spontaneous interactions.

Office Location(s): New York, New York. This major metropolitan hub offers access to a vibrant professional community, extensive networking opportunities, and a dynamic business landscape. Specific office details regarding amenities, accessibility, and collaborative spaces would typically be discussed during the interview process.

Workspace Context:

• Collaborative Environment: The emphasis on being "comfortable in-office and highly collaborative (5 days/week)" suggests an open-plan office or a studio-like setting designed to foster interaction and teamwork among design, marketing, and potentially GTM teams.

• Tools & Technology: As a tech-forward company, expect access to modern design software and hardware. The role specifically mentions AI tools like Figma AI and Midjourney, implying a commitment to providing cutting-edge technology to support design workflows.

• Team Interaction: Daily interaction with colleagues across different departments will be a core aspect of the work. This offers opportunities for learning, feedback exchange, and building strong cross-functional relationships.

Work Schedule: The standard work is full-time, 40 hours per week, with the expectation of being on-site daily. While startups often have demanding schedules, the emphasis on collaboration suggests a structured work week within the office environment.

📝 Enhancement Note: The "5 days/week on-site" requirement is a crucial filter for candidates. This indicates a preference for in-person collaboration and a company culture that prioritizes physical presence for innovation and team synergy. The New York location places it in a competitive yet opportunity-rich market.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Discussion: A deep dive into your portfolio with hiring managers or senior design/marketing leads. Be prepared to articulate your design process, system-building experience, and how you've used AI tools.

• Skills Assessment/Design Challenge: This may involve a take-home assignment or an in-person/virtual exercise focused on a specific design problem relevant to Agentio's brand or GTM needs. This could include developing a few key components for a design system or designing a sample sales asset.

• Cross-functional Interviews: Meetings with potential collaborators from Product, GTM, or Sales teams to assess communication skills, collaboration style, and understanding of business needs.

• Final Round: Discussion with executive leadership to evaluate strategic thinking, vision for the brand, and cultural alignment.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to lead with your strongest B2B design system work and AI integration examples. Clearly label each project with its objective, your role, the process, and the outcome.

• Show, Don't Just Tell: For design system projects, provide clear examples of guidelines, components, and how they were applied. For GTM assets, highlight how the design supported specific business goals (e.g., lead generation, conversion).

• AI Integration Highlight: Dedicate a section or specific project examples to showcase your proficiency and innovative use of AI tools in your design workflow. Explain the benefits (speed, quality, scalability) you achieved.

• B2B Focus: Ensure your portfolio clearly demonstrates experience and understanding of designing for enterprise clients and B2B contexts.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant projects for this specific role.

Challenge Preparation:

• Understand the Brand: Research Agentio's current brand, target audience (enterprise marketers, creators), and competitive landscape.

• Design System Thinking: If given a challenge, think about scalability, modularity, and ease of use for both designers and non-designers.

• AI Application: Consider how AI could be a core part of the solution, either in the design process or the final deliverable.

• GTM Alignment: Frame your approach and solutions in terms of how they support sales and marketing objectives.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, process orientation, and collaborative ability. The portfolio review is a critical gate, and candidates must be prepared to demonstrate tangible experience in building systems and leveraging AI, with a clear connection to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (primary tool for design systems, UI, and general asset creation). Proficiency in Figma is essential, especially its collaborative features and component-based workflows.

• AI Design Tools: Midjourney (for conceptualization, mood boards, and potentially asset generation), Figma AI (for streamlining design tasks within Figma). Familiarity with other generative AI tools for image creation or content assistance is a plus.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially other tools if integrated with the product design workflow.

Analytics & Reporting:

• While not directly responsible for analytics, the designer will need to understand how their work impacts metrics. Familiarity with tools like Google Analytics, Mixpanel, or Amplitude may be beneficial for understanding user behavior and campaign performance related to design assets.

• Understanding of dashboarding tools like Tableau or Looker Studio to ensure brand consistency in data visualizations. CRM & Automation:

• CRM: Familiarity with CRM platforms like Salesforce or HubSpot is beneficial for understanding how sales enablement materials are utilized and tracked.

• Marketing Automation: Awareness of tools like Marketo or HubSpot to understand how marketing assets are deployed and measured.

• Integration Tools: General understanding of how design assets are integrated into various platforms and workflows.

📝 Enhancement Note: The explicit mention of Figma and AI tools like Midjourney and Figma AI indicates the core technology stack. Proficiency in these is non-negotiable. An understanding of how design assets integrate with CRM and marketing automation platforms is also valuable for a role focused on GTM impact.

👥 Team Culture & Values

Operations Values:

• Builder Mentality: A proactive, hands-on approach to creating and establishing foundational processes and systems. Embracing the challenge of building something from the ground up.

• Design as a Growth Driver: Viewing design not just as an aesthetic function but as a critical component of Go-To-Market strategy, directly contributing to sales, customer acquisition, and revenue.

• AI-Native Innovation: A commitment to leveraging cutting-edge AI technologies to enhance efficiency, creativity, and scalability in design workflows.

• Data-Informed Creativity: Balancing creative vision with data insights, ensuring design decisions are grounded in performance metrics and business objectives.

• Collaboration & Ownership: A strong sense of shared responsibility and a proactive attitude in working with cross-functional teams, taking ownership of projects from conception to completion.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with Product Design, Marketing, Sales, and Leadership. This requires strong communication skills and the ability to translate design concepts into terms understandable by non-designers.

• Feedback-Driven Iteration: An environment where constructive feedback is welcomed and used to refine designs and systems, fostering continuous improvement.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from AI tool usage, and insights gained from design system development.

• Proactive Communication: Regularly updating stakeholders on progress, challenges, and decisions, ensuring alignment and transparency.

📝 Enhancement Note: The emphasis on "builder mentality," "AI-native innovation," and "design as a growth driver" are key cultural indicators. Candidates should demonstrate how they embody these values through their past experiences and approach to work. The collaborative style is crucial for success in a startup environment where interdepartmental synergy is vital.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing from Scratch: The primary challenge will be building a comprehensive design system and brand governance framework for the first time, requiring significant strategic thinking and meticulous execution.

• Balancing Speed and Scale: As a fast-paced startup, there will be pressure to deliver quickly while simultaneously building scalable systems that can accommodate future growth.

• AI Integration Nuances: Mastering the effective and ethical integration of AI tools into a B2B brand design workflow, ensuring quality and brand integrity.

• Cross-Functional Alignment: Effectively communicating design vision and system requirements to diverse teams (Product, Sales, Marketing) who may have varying levels of design understanding.

• Defining Future Team Structure: Laying the groundwork for a future design team, which may involve defining roles, processes, and hiring criteria.

Learning & Development Opportunities:

• Design System Mastery: Gain deep expertise in the principles and practical application of building and scaling robust design systems.

• AI in Design Specialization: Become a leader in leveraging AI tools for creative and operational efficiency within design, staying at the forefront of industry trends.

• Brand Strategy & GTM Impact: Develop a nuanced understanding of how brand design directly influences B2B sales cycles, customer acquisition, and overall business growth.

• Leadership Potential: Opportunity to grow into a leadership role, managing and mentoring future design hires, and shaping the company's design direction.

• Industry Exposure: Work within the dynamic MarTech/AdTech sector, gaining insights into cutting-edge advertising technologies and creator economy dynamics.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach challenges related to building foundational infrastructure and integrating new technologies like AI. The growth opportunities highlight the potential for significant career advancement and skill development in a high-impact role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a B2B design system from the ground up. What are the key considerations for scalability and governance?" (Focus on methodology, documentation, and stakeholder buy-in.)

• "How do you see AI transforming the role of a Brand Designer, particularly in a B2B context? Provide examples of how you've used AI tools to improve your design process or outcomes." (Highlight practical application, efficiency gains, and your forward-thinking perspective.)

• "Agentio's mission is to automate creator-led ads. How would you translate this complex B2B offering into a clear, compelling visual narrative for enterprise marketers?" (Demonstrate strategic thinking and ability to simplify complex concepts visually.) Company & Culture Questions:

• "Why are you excited about Agentio specifically, and what draws you to a 'builder' role as our first brand designer?" (Show genuine interest in the company's mission and the specific opportunity.)

• "How do you approach collaboration with product teams and GTM teams, especially when there might be differing priorities or perspectives on design?" (Illustrate your communication and negotiation skills.)

• "How do you ensure brand consistency across diverse channels and asset types, and what role does brand governance play in your process?" (Showcase your understanding of brand management and operational rigor.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around key themes: Design Systems, GTM/Sales Enablement, and AI Integration.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, faster asset production).

• Process Over Polish: While polished visuals are important, emphasize the thought process, problem-solving, and strategic decisions behind your work.

• AI Showcase: Dedicate specific slides or sections to your AI work, explaining the tools used, the process, and the tangible benefits achieved.

• Q&A Readiness: Anticipate questions about your design system approach, AI tool choices, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on articulating your experience in system building, AI integration, and GTM impact. Be ready to provide specific examples and demonstrate a strategic, process-oriented mindset aligned with Agentio's values. The interview aims to assess your ability to not only design but also to build and scale a critical function.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight experience in B2B brand systems, design system development, AI-driven design workflows, and GTM/sales enablement asset creation. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest work in design systems, B2B brand execution, and AI tool integration. Include case studies that demonstrate impact and process. Be ready to present your portfolio effectively.

• Prepare for a Design Challenge: Anticipate a task that may involve building a small component for a design system or creating a GTM asset, emphasizing your process and AI utilization.

• Research Agentio: Understand their mission, product, target audience, and current visual branding to demonstrate genuine interest and strategic thinking during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.