Brand Content Designer | LATAM Only | Remote | 83171

📍 Job Overview

Job Title: Brand Content Designer | LATAM Only | Remote | 83171

Company: Remote Talent LATAM (Client: Growing Digital Brand)

Location: Nicaragua (Remote - LATAM Only)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Content

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Execute high-impact visual content creation for a growing Direct-to-Consumer (DTC) digital brand, focusing on social media, advertising campaigns, and digital channels.

• Leverage AI tools for image, video, and creative content generation, alongside traditional design and video editing software.

• Collaborate closely with the Head of Growth and Creative Director to ensure brand consistency and drive measurable growth through performance-oriented content.

• Manage social media content publishing schedules and analyze performance metrics to inform content optimization and A/B testing strategies.

• Develop creative briefs for User-Generated Content (UGC) creators and edit received materials into high-performing advertisements.

📝 Enhancement Note: This role is strictly hands-on execution-focused, not a creative director position. The emphasis is on rapid, consistent, and brand-aligned content production, with a significant component of AI-assisted creation and performance analysis for marketing campaigns. The category has been refined to reflect the blend of creative execution and operational marketing responsibilities.

📈 Primary Responsibilities

• Produce and edit video content for social media platforms (Instagram, TikTok, YouTube) and advertising campaigns, utilizing provided product footage, UGC, and existing assets.

• Design static and dynamic graphic assets for social media posts, digital ads (Meta Ads, TikTok Ads), newsletters, and email marketing campaigns.

• Generate innovative images, videos, and supporting content through the strategic application of Artificial Intelligence tools.

• Maintain a consistent and engaging presence by publishing and managing content across key social media channels, with a particular focus on Instagram and TikTok.

• Create clear and concise briefs for UGC creators, and effectively edit submitted materials into compelling, high-performance advertisements.

• Contribute to the creation of visual assets and short-form copy for email marketing and SMS campaigns to support growth initiatives.

• Actively participate in the planning and execution of digital campaigns designed to enhance brand visibility, communicate key messages, and accelerate growth.

• Monitor content performance using key performance indicators (KPIs) and metrics, proactively proposing data-driven improvements and optimizations.

• Adapt and repurpose existing content to develop multiple variations for rigorous A/B testing, aiming to identify the most effective creative approaches.

• Work under the guidance of the Creative Director to ensure all visual output strictly adheres to brand guidelines, maintaining a cohesive brand identity.

• Foster strong collaborative relationships with the Growth, Marketing, and Design teams to ensure seamless project execution and timely delivery.

📝 Enhancement Note: The responsibilities are detailed to reflect the operational execution required. Specific channels (Instagram, TikTok, Meta Ads, Email Marketing, SMS) and creative inputs (product footage, UGC, AI-generated assets) are highlighted to provide a clear picture of the daily workflow. The emphasis on A/B testing and performance metrics underscores the role's contribution to GTM strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Communication, Marketing, or a related field is desirable.

Experience: Minimum of 3 years of proven experience in creating content for social media, digital campaigns, or Direct-to-Consumer (DTC) brands.

Required Skills:

• Demonstrated expertise in video production and editing using tools such as CapCut, Adobe Premiere Pro, or equivalent software.

• Proven experience in generating visual content (images, videos) and creative concepts using Artificial Intelligence tools.

• Proficiency in graphic design software including Photoshop, Illustrator, Figma, or Canva.

• Solid understanding of content formats, best practices, and platform nuances for Instagram, TikTok, YouTube, and Meta (Facebook/Instagram) advertising.

• Experience in developing performance-oriented creative assets for digital advertising campaigns.

• Ability to interpret performance metrics, analyze content impact, and implement optimizations for improved results.

• Excellent organizational skills, meticulous attention to detail, and the capacity to manage multiple projects concurrently in a fast-paced environment.

• Strong collaborative skills and the ability to work effectively within multidisciplinary, remote teams.

• A comprehensive portfolio showcasing real-world projects in social media content, digital advertisements, and video production. Preferred Skills:

• Prior experience working with DTC brands in the beauty, skincare, wellness, or technology sectors.

• Hands-on experience developing creative assets specifically for Meta Ads and TikTok Ads campaigns.

• Experience in managing and collaborating with User-Generated Content (UGC) creators.

• Basic copywriting skills for social media, newsletters, email marketing, and SMS campaigns.

• Familiarity with AI tools such as ChatGPT, Midjourney, Runway, Veo, or Kling for creative content generation.

📝 Enhancement Note: The experience level is inferred from the "3+ years" requirement and the "hands-on" nature of the role, placing it at a mid-level. Preferred skills are expanded to include specific AI tools and industry verticals, common for DTC growth roles. The portfolio requirement is emphasized as crucial for demonstrating practical execution capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of real-world projects demonstrating proficiency in social media content creation (static and video), digital ad creatives, and video editing.

• Include case studies or examples that highlight the application of AI tools in the content creation process.

• Provide evidence of understanding and applying performance marketing principles in content design.

• Clearly articulate the design process, tools used, and the impact or outcomes of your work where possible. Process Documentation:

• Demonstrate an ability to document creative workflows, from brief inception to final asset delivery, ensuring clarity and efficiency.

• Showcase experience in adapting and iterating on content based on performance data and A/B testing results.

• Highlight methods for maintaining brand consistency across diverse digital channels and campaign types.

📝 Enhancement Note: While the original description mentions a portfolio, this section details what constitutes a strong operations-aligned portfolio for this role, focusing on process, performance, and tool application rather than just aesthetic output.

💵 Compensation & Benefits

Salary Range: USD $1,800 per month.

Benefits:

• Full-time contract.

• Opportunity for professional growth and career advancement within an expanding company.

• Exposure to a dynamic, collaborative, and innovation-focused work environment.

• Direct engagement with cutting-edge Artificial Intelligence tools and modern digital marketing strategies.

• 100% remote work arrangement.

Working Hours: Full-time (estimated 40 hours per week), with flexibility inherent in a remote, global team structure.

📝 Enhancement Note: The salary is explicitly stated. Benefits are detailed to emphasize professional development and the innovative tech environment, which are key attractors for creative and operations professionals in the digital space. The working hours are inferred from "full-time contract" and standard industry practice.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & E-commerce (Direct-to-Consumer - DTC)

Company Size: Growing Digital Brand (Specific size not provided, but context suggests a dynamic, scaling organization).

Founded: Recent growth phase, focus on digital presence and AI integration.

Team Structure:

• This role reports to the Head of Growth and works closely with the Creative Director.

• Collaboration is expected with cross-functional teams including Marketing, Design, and potentially Product.

• The team operates in a lean, agile manner, typical of a growing DTC brand leveraging digital and AI technologies. Methodology:

• Data-driven decision-making, with a strong emphasis on performance metrics and A/B testing for content optimization.

• Agile content production cycles, enabling rapid iteration and response to market trends.

• Strategic integration of Artificial Intelligence across content creation and marketing efforts.

• Focus on user acquisition and brand awareness through high-impact digital campaigns.

Company Website: [Provided company URL: remotetalentlatam.com]

📝 Enhancement Note: The company context is inferred from the client description emphasizing "growing digital brand," "DTC," and "AI integration." This suggests a fast-paced, results-oriented culture where operations and creative roles are tightly aligned with business growth objectives.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Content Creator/Designer. This role is focused on execution and optimization within established creative guidelines, serving as a critical link in the GTM content engine.

Reporting Structure: Direct reporting to the Head of Growth, with creative direction and brand alignment overseen by the Creative Director. This structure emphasizes both performance accountability and creative quality control.

Operations Impact: The Brand Content Designer directly influences brand perception, customer engagement, and conversion rates through the creation of compelling visual assets for marketing and advertising. Their work is crucial for driving top-of-funnel awareness and mid-funnel engagement, directly impacting the company's growth trajectory.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven content creation, advanced video editing techniques, or performance creative optimization for specific ad platforms (Meta, TikTok).

• Leadership Potential: As the brand scales, opportunities may arise to mentor junior creators, lead specific content initiatives, or transition into a content strategy role.

• Cross-Functional Exposure: Gain broader experience in performance marketing, campaign management, and product marketing through close collaboration with the Growth and Marketing teams.

📝 Enhancement Note: This analysis frames the role within the broader "operations" context, highlighting its impact on GTM and business growth. Growth opportunities are tailored to a creative/marketing operations path, emphasizing both technical skill development and potential leadership progression.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, home-based work setting.

Office Location(s): This position is restricted to candidates residing in Latin American (LATAM) countries. Specific cities are not a barrier, provided the candidate is legally able to work remotely from their LATAM country of residence.

Workspace Context:

• Candidates are expected to have a reliable internet connection and a suitable home office setup conducive to creative work and video editing.

• The environment is described as dynamic and collaborative, requiring proactive communication and engagement despite the remote nature.

• Access to company-provided tools and cloud-based platforms will be essential for content creation and collaboration.

Work Schedule: Full-time, likely with core hours expected for team collaboration and meetings, but with flexibility for individual task completion and content production. The remote nature suggests a focus on output rather than strict time-clock adherence.

📝 Enhancement Note: The remote and LATAM-specific nature is reiterated. The workspace context emphasizes the need for self-discipline and robust remote work infrastructure, crucial for operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and basic qualifications. Emphasis on LATAM residency and portfolio completeness.

• Skills Assessment/Case Study: A practical exercise or detailed portfolio review focusing on video editing, graphic design, AI content generation, and campaign creative examples. This stage will likely assess the ability to execute within brand guidelines and produce performance-oriented content.

• Team/Manager Interview: Discussion with the Head of Growth and/or Creative Director to assess cultural fit, collaboration style, problem-solving approach, and understanding of DTC marketing.

• Final Interview: Potentially a discussion on career aspirations, broader strategic thinking related to content, and final offer.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that directly align with DTC, social media, digital advertising, and AI content creation. Ensure video examples are easily accessible and well-edited.

• Showcase Process: For key projects, briefly explain your thought process, the tools used (especially AI and editing software), and any performance insights or optimization strategies applied.

• Highlight AI Integration: Clearly label or explain how AI tools were used in the creation of specific assets. This is a key differentiator for this role.

• Demonstrate Versatility: Include examples across different platforms (Instagram, TikTok, Meta Ads) and content types (video ads, static graphics, email visuals).

• Ensure Accessibility: Use clear links to a personal website, Behance, or a cloud storage solution (e.g., Google Drive, Dropbox) for easy access. Ensure all links are functional and permissions are set correctly.

Challenge Preparation:

• Be prepared to discuss your approach to creating content quickly and efficiently while maintaining brand standards.

• Practice articulating how you would adapt existing assets for A/B testing or repurpose content for different channels.

• Familiarize yourself with current trends on TikTok and Instagram, and how brands leverage them for growth.

• Understand the key metrics for social media and digital ad performance (e.g., engagement rate, CTR, conversion rate).

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on the specific requirements of this role, particularly the portfolio's emphasis on AI, performance, and execution.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: CapCut (essential), Adobe Premiere Pro (highly desirable), Final Cut Pro, DaVinci Resolve.

• Graphic Design: Photoshop, Illustrator, Figma, Canva.

• AI Content Generation: ChatGPT (for copy/ideation), Midjourney, Runway, Veo, Kling (for image/video generation).

• Project Management: Tools like Asana, Trello, or Monday.com may be used for task tracking and collaboration.

Analytics & Reporting:

• Native platform analytics (Instagram Insights, TikTok Analytics, Meta Ads Manager).

• Potentially Google Analytics for website traffic driven by campaigns.

• Tools for A/B testing creative variations. CRM & Automation:

• While not a direct CRM role, understanding how content integrates with email marketing platforms (e.g., Mailchimp, Klaviyo) and SMS marketing tools is beneficial.

📝 Enhancement Note: This section lists the specific tools mentioned in the job description and common industry tools that a candidate in this role would likely encounter or be expected to learn. The AI tools are highlighted as critical.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong bias for action and delivering high-quality content efficiently.

• Data-Driven Creativity: Using performance metrics and insights to inform and optimize creative output.

• Innovation: Embracing new technologies, particularly AI, to enhance content creation and marketing strategies.

• Collaboration: Working effectively with cross-functional teams in a remote setting to achieve shared growth objectives.

• Brand Stewardship: Maintaining strict adherence to brand guidelines and visual identity across all content.

Collaboration Style:

• Proactive and transparent communication, essential for a remote, global team.

• Openness to feedback and iterative design processes.

• Team members are expected to contribute ideas and solutions, fostering a culture of continuous improvement.

• Cross-functional collaboration is key to ensuring content aligns with overall marketing and growth strategies.

📝 Enhancement Note: These values are inferred from the company's described focus on growth, AI, innovation, and collaboration within a DTC context. They highlight how operations and creative contributions are viewed within the organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Production: Meeting the demand for high-volume, high-quality content in a fast-paced DTC environment.

• AI Integration Nuances: Mastering AI tools to produce consistently on-brand and effective creative, moving beyond basic generation.

• Performance Optimization: Translating analytics into actionable creative improvements and demonstrating ROI for content efforts.

• Remote Collaboration: Maintaining strong communication and alignment with a distributed team.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into advanced features and prompt engineering for AI content generation tools.

• Performance Creative Specialization: Develop expertise in crafting ads that drive specific KPIs for platforms like Meta and TikTok.

• Cross-Functional Learning: Opportunities to learn about performance marketing strategies, customer segmentation, and campaign management.

• Industry Trends: Staying abreast of the latest creative trends, platform updates, and AI advancements in digital marketing.

📝 Enhancement Note: Challenges are framed around the operational realities of a fast-paced digital marketing role, with a specific focus on AI and performance. Growth opportunities are aligned with skill development relevant to the evolving digital content landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a series of social media ads for a new product launch, from brief to execution." (Focus on workflow, tool usage, and creative strategy.)

• "How would you approach generating engaging video content using AI tools for a brand in the [mention industry, e.g., beauty] sector?" (Assess AI proficiency and creative application.)

• "Walk me through a piece of content you created that significantly impacted campaign performance. What were the key metrics, and what did you learn?" (Demonstrate analytical skills and impact.) Company & Culture Questions:

• "What excites you about working for a growing DTC brand that heavily utilizes AI in its marketing efforts?" (Gauge enthusiasm and alignment with company direction.)

• "How do you ensure brand consistency when working remotely and collaborating with different teams?" (Assess collaboration and brand stewardship.)

• "How do you stay updated on the latest trends in social media content and AI creative tools?" (Evaluate proactivity and continuous learning.) Portfolio Presentation Strategy:

• Highlight AI Impact: Clearly demonstrate projects where AI tools were instrumental, explaining the benefits (speed, ideation, unique outputs).

• Quantify Results: For performance-oriented pieces, present key metrics (e.g., CTR, engagement rate, conversion lift) and explain your contribution.

• Showcase Process: Briefly outline your workflow for 1-2 key projects, including how you interpreted briefs, used specific tools, and iterated based on feedback or data.

• Tailor to the Role: Emphasize your ability to execute quickly and adapt creatively, aligning with the "hands-on" nature of the Brand Content Designer role.

📝 Enhancement Note: Interview questions are tailored to assess the specific skills and operational mindset required for this role, with a strong emphasis on practical application, AI usage, and performance orientation.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your portfolio prominently features examples of social media content, digital ads, and video editing. Specifically highlight any projects where AI tools were utilized for content creation. Tailor your portfolio to showcase your ability to execute within brand guidelines and drive performance.

• Resume Optimization: Clearly articulate your 3+ years of experience in content creation for DTC brands or digital campaigns. Use keywords such as "video editing," "graphic design," "AI content generation," "performance marketing," "social media management," and specific tool names (CapCut, Photoshop, Midjourney, etc.). Quantify achievements where possible.

• Interview Preparation: Practice discussing your creative process, your experience with AI tools, and how you use data to optimize content. Be ready to present specific examples from your portfolio and articulate your understanding of DTC marketing and brand building.

• Company Research: Familiarize yourself with the client's industry (DTC digital brand) and their stated strategy of combining content, performance marketing, and AI. Understand the importance of brand identity and growth acceleration in this context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.