Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Advidi

Location: Amsterdam, North Holland, Netherlands

Job Type: Permanent employee

Category: Product Design / UX/UI

Date Posted: 2026-08-24

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end product design for Advidi's core technology platform, encompassing both external-facing affiliate and advertiser products, as well as internal operational tooling.

• Drive product-led growth by establishing and maintaining a robust design system and component library within Figma, ensuring product coherence and scalability.

• Collaborate closely with product management and engineering teams to define product strategy, conduct user research, and ensure high-quality implementation of design solutions.

• Champion user-centric design principles and elevate the overall product craft across the organization as Advidi transitions to a product-led growth model.

• Actively explore and integrate AI-assisted design and prototyping tools to enhance the design process and product development lifecycle.

📝 Enhancement Note: This role is positioned as the foundational design hire, implying significant autonomy and the opportunity to shape design processes and culture. The emphasis on AI transformation suggests a forward-thinking company that values innovation in its product development.

📈 Primary Responsibilities

• Own the complete product design lifecycle, from initial discovery and user research through to wireframing, high-fidelity UI design, and detailed specifications for engineering.

• Conduct direct user research with affiliates, advertisers, and internal stakeholders to deeply understand needs and identify friction points.

• Partner with product managers to translate user insights and business requirements into compelling product concepts and actionable design solutions.

• Develop, maintain, and evolve Advidi's design system and component library in Figma to ensure consistency, efficiency, and scalability across all products.

• Work collaboratively and iteratively with engineering teams throughout the development process, providing design reviews and refining details to ensure pixel-perfect execution.

• Establish and promote a rigorous product discovery process, including concept sketching, user testing, and iterative refinement before development commitment.

• Contribute to raising the overall standard of product design craft and UX thinking within the company, fostering a culture of design excellence.

• Proactively identify opportunities for design innovation, particularly leveraging AI to enhance user experiences and streamline design workflows.

📝 Enhancement Note: The responsibilities highlight a full-stack design role with a strong emphasis on ownership, collaboration, and process establishment. The mention of "data-dense interfaces" and "complex B2B or SaaS product" indicates a need for experience in designing sophisticated enterprise-level applications.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is typically expected for senior roles, or equivalent practical experience.

Experience: 5+ years of relevant product design experience, with a proven track record of owning design for complex B2B or SaaS products.

Required Skills:

• Demonstrated experience in full-stack design craft, encompassing user research, UX design, interaction design, visual design, and technical handoff.

• Proven ability to work independently, manage priorities, and make design decisions with minimal oversight, suitable for a sole design lead role.

• Expertise in designing and optimizing data-dense interfaces such as dashboards, reporting tools, workflow management, and configuration interfaces.

• Advanced proficiency in Figma, including comprehensive experience in building, managing, and scaling design systems and component libraries.

• Strong communication and collaboration skills, with the ability to effectively engage with both technical (engineers) and non-technical (product, marketing, sales) stakeholders.

• A proactive and curious mindset regarding AI adoption, with a demonstrated interest in exploring how AI can enhance design processes, prototyping, and product development.

• Experience in product discovery methodologies, including user interviews, usability testing, and concept validation.

• Understanding of modern web application development principles, particularly with frameworks like Angular, to inform design decisions. Preferred Skills:

• Prior experience within the adtech, performance marketing, or affiliate network industries.

• Experience designing for two-sided platforms or marketplace models.

• Previous experience as the first designer in a company or in establishing a design practice from the ground up.

• Familiarity with front-end development (HTML/CSS) or comfort with code-assisted prototyping and AI tools for rapid iteration.

📝 Enhancement Note: The "5+ years" requirement, coupled with the emphasis on independence and ownership, points to a mid-to-senior level designer. The preference for adtech/performance marketing experience suggests that industry familiarity will be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects, detailing the problem, your process, design decisions, and measurable outcomes.

• Include case studies demonstrating experience with complex B2B or SaaS products, particularly those involving data-dense interfaces (dashboards, reporting, configuration tools).

• Highlight your contributions to building or maintaining design systems and component libraries, with examples of their impact on product consistency and development efficiency.

• Present examples of user research methodologies employed and how user insights directly influenced design solutions.

• Demonstrate proficiency in Figma, including the creation of wireframes, high-fidelity mockups, interactive prototypes, and clear design specifications for engineering handoff.

• Include a section that articulates your approach to product discovery and how you validate concepts with users before development. Process Documentation:

• Clearly articulate your design process, from problem identification and user research to ideation, prototyping, testing, and implementation.

• Provide examples of how you have established design foundations, such as design systems or style guides, and their benefits.

• Illustrate your collaboration process with product managers and engineers, emphasizing clear communication and iterative feedback loops.

• Detail your experience working with data-dense interfaces and how you ensure usability and clarity in complex information displays.

• Showcase your approach to integrating AI tools into your design workflow and how this has improved efficiency or outcomes.

📝 Enhancement Note: Given this is the first dedicated product designer role, the portfolio should strongly emphasize the ability to establish processes and foundations. The company is looking for someone who can not only design but also build the design practice.

💵 Compensation & Benefits

Salary Range: €5,325 - €7,607 per month. This translates to an annual salary range of €63,900 - €91,284.

Benefits:

• Competitive monthly salary with potential for quarterly bonuses.

• Comprehensive pension scheme.

• Annual inflation correction to salary.

• Generous holiday allowance: 25 days plus an additional day off during birthday week, with the option to purchase up to 10 more days.

• Dedicated time for personal and professional growth, including learning opportunities.

• Daily fresh lunches and snacks prepared by an in-house chef.

• Discounted gym membership with the possibility to work out during office hours.

• Access to recreational facilities: table tennis, football, darts, football field, and basketball court.

• Regular social events including Game Night, Fancy Friday, and seasonal parties.

Working Hours: The role is full-time, implying approximately 40 hours per week, with a hybrid working arrangement.

📝 Enhancement Note: The salary range provided is specific and competitive for a Senior Product Designer role in Amsterdam. The benefits package is extensive, indicating a strong focus on employee well-being and work-life balance, with unique perks like in-house chef services and extensive recreational facilities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing / Adtech. Advidi operates as a performance marketing network, connecting advertisers and affiliates within the digital advertising ecosystem. This industry is characterized by rapid technological change, data-driven decision-making, and a focus on measurable results.

Company Size: Advidi is likely a medium-sized company, given the "small product team that is set to grow" and the description of a "tight-knit, ambitious team." This size suggests a dynamic environment where individual contributions are highly visible and impactful.

Founded: Founded in 2012, Advidi has established a presence in the market and is now undergoing a strategic shift towards product-led growth and AI transformation, indicating a company that is evolving and investing in its future.

Team Structure:

• The Product Design function will initially be a single-player role, reporting directly to the Chief Product & Technology Officer.

• This role will be embedded within a small, growing product team, working daily with product managers and engineers.

• Cross-functional collaboration is expected with various departments that utilize the internal tooling, as well as with external users (affiliates and advertisers). Methodology:

• Emphasis on product-led growth (PLG) strategy, focusing on continuous product improvement and user value.

• Integration of AI into core operations, product development, and team workflows.

• Data-driven decision-making is implied by the performance marketing industry context and the mention of "data-dense interfaces."

• A pragmatic approach to design, prioritizing strong craft, thoughtful decisions, and ownership.

Company Website: [Advidi Company URL - Placeholder as not provided in input]

📝 Enhancement Note: The company's strategic shift towards PLG and AI suggests an exciting, albeit potentially demanding, environment for a designer. The direct reporting line to the CPTO signifies the high strategic importance placed on product design within the organization.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Product Designer," indicating a position of significant responsibility and autonomy. It's a lead individual contributor role, expected to set design direction and build foundational elements rather than manage a team directly. This level requires a blend of deep craft expertise and strategic thinking.

Reporting Structure: The Senior Product Designer will report directly to the Chief Product & Technology Officer (CPTO). This provides high visibility and direct access to executive leadership, allowing for significant influence on product strategy and company direction.

Operations Impact: The design work will directly impact the usability and effectiveness of Advidi's technology platform, influencing how affiliates and advertisers conduct performance marketing and how internal teams manage business operations. By driving product-led growth, the designer will play a crucial role in customer acquisition, retention, and overall business value creation. The integration of AI into products will further amplify this impact by enhancing efficiency and user experience.

Growth Opportunities:

• Design Leadership: Opportunity to grow into a Design Lead or Head of Design role as the team expands, shaping the future of the design function at Advidi.

• Skill Specialization: Deepen expertise in specific areas such as AI-driven design, complex data visualization, or user research methodologies within the adtech domain.

• Product Strategy Influence: Contribute significantly to the company's product strategy and roadmap, leveraging design thinking to identify new opportunities and drive business value.

• Mentorship: As the first full-time designer, there will be opportunities to mentor future hires and build the design culture from the ground up.

• Industry Expertise: Develop specialized knowledge in the performance marketing and adtech industries, becoming a go-to expert in user needs within this niche.

📝 Enhancement Note: The reporting structure to the CPTO is a significant indicator of the role's strategic importance and potential for influence. The growth opportunities focus on building out a function and influencing product direction, which is attractive for senior individual contributors seeking impact.

🌐 Work Environment

Office Type: The role is based in Amsterdam and described as "hybrid working." This typically implies a mix of in-office collaboration and remote work, with specific days in the office likely determined by team needs and personal preference. Advidi's office environment is described as having "fun events," "fresh lunches and snacks prepared by our Chef," and access to recreational facilities, suggesting a vibrant and amenity-rich workspace.

Office Location(s): The primary office is located at Watertorenplein 8, Amsterdam, NL. This location in Amsterdam suggests accessibility via public transport and proximity to other businesses and amenities within the city.

Workspace Context:

• Collaborative Environment: The emphasis on a "high-performing team" and close collaboration with product and engineering suggests a dynamic and interactive workspace. The availability of recreational facilities also points to a culture that values team bonding and informal interaction.

• Tools and Technology: The workspace will be equipped with modern design tools, primarily Figma, and potentially AI-assisted design tools. Engineers work with modern web applications built on Angular.

• Team Interaction: Expect regular stand-ups, design reviews, and cross-functional meetings, fostering a connected and communicative team dynamic. The hybrid model allows for flexibility while maintaining in-person collaboration.

Work Schedule: While a standard full-time schedule (approx. 40 hours/week) is expected, the hybrid nature of the work arrangement offers some flexibility. The company culture emphasizes "independence to perform your work according to your experience," suggesting a results-oriented approach rather than strict time-tracking.

📝 Enhancement Note: The hybrid nature of work combined with the extensive office amenities suggests a company that values both flexibility and a strong in-office culture for collaboration and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your work, focusing on end-to-end product design examples, design system contributions, and experience with complex interfaces. Be prepared to discuss your design process, decision-making rationale, and how you've driven impact.

• Stakeholder Interviews: Meetings with the CPTO, product managers, and engineering leads to evaluate your technical proficiency, communication skills, collaborative approach, and cultural fit. Expect discussions on how you'd tackle specific design challenges and integrate into the team.

• Design Challenge (Potentially): You might be asked to complete a small design exercise or case study related to Advidi's products or a hypothetical problem, assessing your problem-solving skills and design methodology.

• Final Interview: Likely with senior leadership to discuss overall fit, career aspirations, and finalize any offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best showcase your end-to-end design process, experience with B2B/SaaS, data-dense interfaces, and design system work.

• Tell a Story: For each project, clearly articulate the problem, your role and responsibilities, the design process you followed, key decisions made and why, challenges encountered, and the measurable outcomes or impact achieved.

• Highlight Design Systems: Dedicate specific attention to any experience building or contributing to design systems and component libraries. Show examples of components and explain how they drive efficiency and consistency.

• Showcase Figma Proficiency: Ensure your portfolio clearly demonstrates your advanced Figma skills, including complex layouts, prototyping, and design system implementation.

• Address AI Adoption: If you have experience using AI tools in design, highlight these instances and explain the benefits or insights gained.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs (e.g., conversion rate improvements, efficiency gains, user satisfaction scores).

Challenge Preparation:

• Understand Advidi's Business: Research Advidi's products, target audience (advertisers, affiliates), and the performance marketing industry. Understand their strategic shift to product-led growth and AI transformation.

• Problem-Solving Framework: Be ready to articulate a structured approach to solving design problems, starting with understanding the user and business goals, exploring solutions, and iterating based on feedback.

• Communication: Practice articulating your thoughts clearly and concisely, especially when discussing technical concepts or design trade-offs with both technical and non-technical audiences.

• Design System Thinking: If a challenge involves an existing product, consider how your proposed solutions would fit within or evolve an existing design system.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge suggests a practical, skills-based evaluation. Candidates should prepare to deeply articulate their design process and demonstrate tangible results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design work, including wireframing, UI design, prototyping, and the management of the design system and component library. Advanced proficiency is a must.

• AI-Assisted Design Tools: The company is undergoing an AI transformation, so familiarity or willingness to learn and integrate AI tools for design exploration, content generation, or workflow automation is expected.

• User Research Tools: While not explicitly named, expect to use tools for user interviews, usability testing, and potentially surveys (e.g., UserTesting, Maze, SurveyMonkey).

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) will be crucial for understanding user behavior and measuring design impact.

• Familiarity with dashboarding tools might be beneficial, given the experience requirement for "data-dense interfaces." CRM & Automation:

• Not directly relevant for the design role, but understanding the general ecosystem of B2B SaaS tools, including CRMs and marketing automation platforms, can provide context for the user experience of internal tools. Development Context:

• Angular: The front-end framework used by engineering teams. Designers should have an understanding of web development principles to ensure designs are feasible and integrate well with Angular applications.

• Modern Web Applications: The products are built as modern web applications, implying a need for responsive design principles and a good understanding of web standards.

📝 Enhancement Note: The explicit mention of Figma and AI-assisted tools, alongside the Angular development context, provides clear technical expectations for the Senior Product Designer. The emphasis on data-dense interfaces points to a need for experience with complex information architecture and visualization.

👥 Team Culture & Values

Operations Values:

• High Standards & Craftsmanship: A commitment to quality in design execution, thoughtful decision-making, and a high level of craft in all outputs.

• Ownership & Accountability: Taking full responsibility for design outcomes, from conception through to successful implementation and impact.

• Continuous Improvement: A proactive approach to learning, iterating, and evolving design processes and product quality.

• Pragmatism: Balancing high standards with practical considerations to deliver effective solutions efficiently.

• User-Centricity: Grounding design decisions in real user behavior and needs, ensuring products are genuinely useful.

• Innovation: Embracing new technologies and methodologies, particularly AI, to enhance product development and user experience.

Collaboration Style:

• Embedded Partnership: Working closely and iteratively with product managers and engineers, fostering a seamless integration of design into the development process.

• Direct User Engagement: A culture that values direct interaction with users (affiliates, advertisers, internal teams) to gather insights and validate design solutions.

• Cross-Functional Communication: Strong communication skills are essential for collaborating effectively with diverse stakeholders across the company.

• Design Advocacy: The role is expected to raise the level of product craft and UX thinking, implying a proactive and persuasive approach to advocating for design best practices.

• Independence within Collaboration: While collaboration is key, the role also requires a high degree of self-direction and the ability to make independent decisions.

📝 Enhancement Note: The company culture appears to be a blend of high performance, autonomy, and collaborative teamwork. The emphasis on "craft," "ownership," and "continuous improvement" aligns well with the expectations for a senior, foundational design hire.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Foundations: As the first full-time designer, a primary challenge will be building out the design system, processes, and methodologies from the ground up. This requires strategic thinking and the ability to set direction.

• Balancing Internal & External Needs: Designing for both external customers (affiliates, advertisers) and internal teams requires understanding diverse user needs and prioritizing effectively.

• Navigating AI Transformation: Integrating AI into design workflows and products will present new challenges in terms of understanding capabilities, ethical considerations, and user experience design for AI-powered features.

• Driving Product-Led Growth: Shifting the company's strategy towards product-led growth requires a deep understanding of user experience as a key driver of acquisition, retention, and expansion.

• Working Autonomously: While empowering, operating without a dedicated design lead or team can be challenging, requiring strong self-management and decision-making skills.

Learning & Development Opportunities:

• Building a Design Practice: The opportunity to define and build Advidi's product design function, including processes, tools, and culture.

• AI Integration Expertise: Gaining hands-on experience and becoming proficient in leveraging AI tools for product design and development.

• Industry Specialization: Deepening expertise in the adtech and performance marketing sectors, understanding unique user challenges and market dynamics.

• Strategic Influence: Directly contributing to the company's product strategy and product-led growth initiatives.

• Mentorship and Leadership: As the team grows, there will be opportunities to mentor junior designers and potentially lead a design team.

• Continuous Learning: The company offers "Time to learn in a way you see fit," encouraging professional development through various means.

📝 Enhancement Note: The challenges are directly linked to the unique opportunity of being the first dedicated designer, offering significant growth potential and the chance to make a substantial impact on the company's product strategy and design maturity.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing a design system from scratch for a growing SaaS product like Advidi's?" (Focus on process, key components, adoption strategy, and collaboration with engineering.)

• "Describe your process for discovering and validating new product features, especially when dealing with complex data requirements or internal tooling." (Highlight user research, ideation, prototyping, and iteration.)

• "Advidi is undergoing an AI transformation. How do you see design playing a role in this, and what are some initial AI-driven design opportunities you might explore?" (Showcase forward-thinking, understanding of AI's potential impact on UX, and a practical approach to integration.)

• "How do you balance the needs of external users (affiliates/advertisers) with the requirements of internal operational teams when designing a unified platform?" (Demonstrate user empathy, prioritization skills, and ability to create coherent experiences across different user groups.) Company & Culture Questions:

• "What interests you most about Advidi's shift to product-led growth and its AI transformation?" (Connect your passion for design with their strategic direction.)

• "How would you describe your ideal collaboration with product managers and engineers?" (Emphasize partnership, clear communication, and shared ownership.)

• "Given our culture of high standards and ownership, how do you see yourself contributing to and thriving in this environment?" (Align your work style with their stated values.)

• "How do you ensure your design decisions are grounded in data and user behavior, rather than personal preference?" (Highlight your research-driven approach and analytical thinking.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem statement, your specific role and contributions, the design process undertaken, key decisions and trade-offs, and the quantifiable results or impact.

• Emphasize End-to-End Ownership: Showcase your ability to manage the entire design lifecycle, from initial research and concepting to final delivery and iteration.

• Demonstrate Design System Expertise: Dedicate a segment to your experience with design systems, showing component examples, explaining their benefits, and how you've implemented them.

• Highlight Data-Dense Interface Experience: Select projects that clearly illustrate your skills in designing clear, usable, and efficient interfaces for complex data sets and workflows.

• Showcase Figma Mastery: Be prepared to navigate your Figma files to demonstrate your proficiency and organization.

• Discuss AI Integration: If applicable, describe how you've used AI tools in your design process and the benefits derived.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you handle feedback and conflict.

Challenge Preparation:

• Understand the Context: If given a challenge, thoroughly analyze the problem, target users, and business goals.

• Articulate Your Process: Clearly explain the steps you would take to solve the problem, from research to ideation to proposed solutions.

• Focus on User Value: Ensure your proposed solutions directly address user needs and provide clear value.

• Consider Scalability & Maintainability: Think about how your designs would fit within a larger system and how they could be maintained and iterated upon.

• Communicate Effectively: Practice presenting your ideas concisely and persuasively, as if to product and engineering stakeholders.

📝 Enhancement Note: The interview preparation focuses on demonstrating ownership, strategic thinking, and practical design skills, particularly in the context of complex B2B SaaS products and emerging technologies like AI.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Advidi careers page.

• Curate a compelling portfolio that highlights 3-4 of your strongest end-to-end product design projects, with a particular emphasis on B2B/SaaS, data-dense interfaces, and design system development. Ensure each case study clearly articulates the problem, your process, your specific contributions, and measurable outcomes.

• Tailor your resume to showcase your 5+ years of relevant experience, advanced Figma proficiency, experience with design systems, and any adtech/performance marketing industry knowledge. Use keywords from the job description to ensure ATS compatibility.

• Prepare a concise presentation of your portfolio for interview stages, focusing on storytelling, design rationale, and demonstrated impact. Be ready to discuss your approach to user research, product discovery, and collaboration with engineering.

• Conduct thorough research on Advidi, understanding their business model, target audience, strategic shift to product-led growth, and AI transformation initiatives. This will enable you to ask informed questions and tailor your responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.