Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Kaltura

Location: Bnei Brak, Tel Aviv District, Israel

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: September 16, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Owns the end-to-end design process for product features, from discovery and user research through to delivery and iteration.

• Combines strong design craft with product thinking and business acumen to create impactful digital product experiences.

• Collaborates closely with Product Managers, Engineers, Sales, Marketing, and customers to ensure user needs align with business objectives.

• Develops compelling customer-facing assets, including product demos and visual storytelling, to support product adoption and sales enablement.

• Leverages AI-powered tools and modern design workflows to enhance design exploration, prototyping, and execution efficiency.

📝 Enhancement Note: The role is positioned as a Product Designer with significant ownership and cross-functional collaboration responsibilities, indicating a need for strong communication and strategic thinking beyond just visual design. The emphasis on product marketing assets and sales enablement suggests a GTM-aligned design function.

📈 Primary Responsibilities

• Lead the complete design lifecycle for assigned product areas and features, encompassing discovery, user research, validation, prototyping, and final delivery.

• Conduct in-depth user research and customer interviews to identify user pain points, validate design assumptions, and uncover opportunities for innovation.

• Develop comprehensive design artifacts, including user flows, wireframes, high-fidelity mockups, and interactive prototypes, to translate complex requirements into intuitive and user-friendly interfaces.

• Foster strong partnerships with Product Management, Engineering, Sales, Account Executives, and Marketing teams to ensure cohesive product strategy and execution.

• Create polished and persuasive product demonstrations, presentations, and narrative assets that clearly articulate product value propositions to customers and support sales objectives.

• Produce product marketing content such as walkthrough videos, feature explainer graphics, and launch-related materials to enhance product understanding and adoption.

• Integrate and leverage AI-powered tools and contemporary design methodologies to streamline design processes, accelerate prototyping, and improve overall execution speed.

📝 Enhancement Note: Responsibilities are clearly defined across the design spectrum, from foundational research to final delivery and go-to-market support. The emphasis on sales enablement and product marketing content highlights a unique aspect of this design role, requiring skills beyond traditional UX/UI.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 3 years of professional experience in digital product design, with a demonstrated track record of end-to-end ownership of product experiences.

Required Skills:

• Expertise in UX, interaction design, and visual design principles.

• Proficiency in Figma for creating wireframes, high-fidelity designs, and interactive prototypes.

• Demonstrated ability to conduct user research, synthesize findings, and translate insights into actionable product design decisions.

• Strong product sense and business orientation, with the capacity to balance user needs, business objectives, and measurable outcomes.

• Excellent communication, presentation, and storytelling skills, with experience in crafting compelling customer-facing demos and product narratives.

• Familiarity with modern design workflows and collaboration tools. Preferred Skills:

• Prior experience designing B2B or enterprise software products.

• Experience utilizing AI tools, vibe-coding workflows, or AI-assisted design and development practices.

• Proven ability in creating and editing product videos, walkthroughs, or other marketing collateral.

📝 Enhancement Note: The requirement for 3+ years of experience with a portfolio demonstrating end-to-end ownership is standard for mid-level design roles. The emphasis on Figma, user research, and communication skills aligns with best practices for product designers. The preferred skills highlight a forward-thinking approach to design, incorporating AI and B2B/enterprise experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end ownership of digital product experiences, from initial concept to final implementation.

• Case studies that clearly articulate the problem statement, design process, user research methodologies, and the impact of design solutions.

• Examples of user flows, wireframes, high-fidelity mockups, and interactive prototypes demonstrating proficiency in design tools.

• Demonstrations of how user insights were translated into tangible design improvements and business outcomes.

• Visual storytelling assets or examples of customer-facing product narratives and demos. Process Documentation:

• Evidence of structured design process, including user research documentation, ideation techniques, and iteration cycles.

• Workflow diagrams or explanations of how design solutions were integrated with engineering and product management processes.

• Examples of how design decisions were validated through user testing or A/B experimentation.

• Documentation of how design contributions supported product adoption, sales enablement, or business objectives.

📝 Enhancement Note: A strong portfolio is critical for design roles. This section emphasizes showcasing the entire design lifecycle, including research, ideation, validation, and the impact on business goals, particularly in the context of B2B software and sales enablement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Product Designer in Israel with 2-5 years of experience, and considering the company's global presence and industry, the estimated annual salary range is likely between ₪180,000 - ₪280,000 (approximately $48,000 - $75,000 USD, subject to exchange rates). This estimate considers the cost of living in the Tel Aviv district and the typical compensation for tech roles in Israel.

Benefits:

• Hybrid, flexible work environment, allowing for a balance between in-office collaboration and remote work.

• Extended private health insurance, including comprehensive coverage for medical needs.

• Dedicated mental health insurance support, underscoring a commitment to employee well-being.

• Access to personal and professional development programs for continuous learning and career advancement.

• Occasional company-wide long weekends, providing opportunities for extended rest and rejuvenation.

Working Hours: 40 hours per week, with a hybrid and flexible work arrangement that allows for adaptability.

📝 Enhancement Note: Salary is estimated based on typical mid-level Product Designer compensation in Israel's tech sector, factoring in location and experience. Benefits are detailed, emphasizing well-being, professional growth, and work-life balance, which are attractive to skilled professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Technology / Software-as-a-Service (SaaS). Kaltura operates in the dynamic video market, providing solutions for content delivery, management, and interaction across various industries, including education, media, and enterprise. This context implies a need for design solutions that cater to diverse user needs and complex technical requirements.

Company Size: 700+ employees. This mid-to-large size suggests a stable organization with established processes, but also one that retains agility and opportunities for individual impact. For operations roles, this typically means a blend of structured workflows and the potential to influence process improvements.

Founded: 2006. With over 15 years in the market, Kaltura is a well-established leader, indicating a mature product offering and a solid understanding of its customer base and industry challenges.

Team Structure:

• The design team likely operates within product development, collaborating closely with Product Managers and Engineering teams.

• Designers may specialize in specific product areas or user journeys, contributing to a broader product vision.

• Cross-functional collaboration is a key aspect, with designers engaging with Sales, Marketing, and directly with customers to gather insights and support go-to-market strategies. Methodology:

• Data-driven decision-making is implied through the emphasis on user research and business outcomes.

• Agile development methodologies are likely employed, requiring designers to be adaptable and iterative.

• A focus on user-centric design, aiming to create intuitive and impactful experiences that drive adoption and customer satisfaction.

• Emphasis on storytelling and clear communication to convey product value, crucial for both internal alignment and external customer engagement.

Company Website: https://corp.kaltura.com/

📝 Enhancement Note: The company's industry and size suggest a professional yet dynamic environment. The description highlights a culture that values initiative, collaboration, and employee growth, which are positive indicators for operations professionals seeking a supportive and impactful workplace.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) within the Product Design function. It involves end-to-end ownership of design projects, significant cross-functional collaboration, and a direct contribution to product strategy and go-to-market efforts. It's a role that requires not just design execution but also strategic thinking and business acumen.

Reporting Structure: While not explicitly stated, a Product Designer typically reports to a Design Lead, Head of Design, or a Director of Product. In this role, there will be close collaboration with Product Managers and Engineering Leads.

Operations Impact: The Product Designer's impact extends beyond creating aesthetically pleasing interfaces. They directly influence user adoption, customer satisfaction, sales enablement through compelling demos and marketing assets, and ultimately, the business's ability to win deals and achieve revenue goals. This role is integral to the GTM strategy.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific product domains within Kaltura's video platform or in areas like B2B/enterprise design, AI-assisted design, or product marketing content creation.

• Leadership: Progression to Senior Product Designer, Design Lead, or even management roles, overseeing design strategy and team development.

• Skill Expansion: Development in areas such as product strategy, advanced user research techniques, AI integration in design, and sophisticated storytelling for business impact.

• Cross-functional Mobility: Potential to move into Product Management or Product Marketing roles given the strong emphasis on business acumen and GTM support.

📝 Enhancement Note: This role offers a clear path for growth within design, with opportunities to specialize or move into leadership. The blend of design craft, product thinking, and GTM support provides unique avenues for career development that are highly valued in the operations and GTM space.

🌐 Work Environment

Office Type: The company offers a Hybrid work model, suggesting a blend of in-office collaboration and remote flexibility. This allows for structured team interactions while maintaining personal work-life balance.

Office Location(s): The primary listed location is Bnei Brak, Tel Aviv District, Israel. Kaltura also has offices in New York, London, and Singapore, indicating a global presence and potential for international collaboration.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, and building camaraderie, essential for design collaboration.

• Tools & Technology: Access to modern design tools like Figma, AI-powered tools, and likely other industry-standard software for prototyping, collaboration, and project management.

• Team Interaction: Regular interaction with Product Managers, Engineers, Sales, and Marketing teams, fostering a holistic understanding of product development and market needs.

Work Schedule: The standard 40-hour work week is complemented by a flexible hybrid arrangement, allowing designers to manage their schedules effectively, particularly important for deep work sessions and balancing personal commitments.

📝 Enhancement Note: The hybrid and flexible work environment is a significant draw, catering to modern work preferences. The emphasis on collaboration within this model suggests intentional efforts to foster team cohesion and effective cross-functional work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and alignment with the role.

• Design Challenge/Portfolio Review: A deep dive into your portfolio, potentially including a take-home design challenge or a live presentation of your work. Expect to discuss your process, rationale, and the impact of your designs.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially members of the Sales or Marketing teams to evaluate collaboration skills, product thinking, and communication abilities.

• Hiring Manager Interview: A final interview to discuss your experience, career aspirations, and cultural fit within Kaltura.

Portfolio Review Tips:

• Showcase End-to-End Ownership: Clearly present case studies that demonstrate your involvement from problem identification through to solution delivery and impact.

• Highlight Process and Rationale: Explain why you made certain design decisions, referencing user research, business goals, and technical constraints.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, sales enablement success).

• Tailor to the Role: Emphasize projects that align with B2B/enterprise software, AI integration, or product marketing/sales enablement if applicable.

• Prepare for Demo Presentation: Be ready to walk through compelling product demos and articulate product value effectively.

Challenge Preparation:

• Understand the Business: Research Kaltura's products, target audience, and market position. Understand their business model and how design contributes to it.

• Practice Presentation Skills: Rehearse presenting your portfolio and any case studies, focusing on clarity, conciseness, and engaging storytelling.

• Anticipate Design Questions: Be prepared to discuss your approach to UX research, interaction design, visual design, and prototyping for complex problems.

• Prepare for AI/Tech Questions: If you have experience with AI tools, be ready to discuss how you've used them or how you might leverage them in this role.

📝 Enhancement Note: The interview process emphasizes a holistic evaluation, from design craft to business impact and collaboration. Candidates should prepare to not only showcase their design skills but also their strategic thinking and ability to contribute to the company's GTM efforts.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, high-fidelity design, prototyping, and design system management. Proficiency is essential.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with tools like InVision, Axure, or similar for advanced interactive prototypes.

• Design Systems: Experience with or ability to contribute to and maintain design systems for consistency and scalability.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar to understand user behavior and measure design impact.

• A/B Testing Tools: Experience with platforms that facilitate experimentation to validate design hypotheses.

CRM & Automation:

• CRM Systems: While not a direct user, understanding how design impacts CRM data and user journeys within sales processes (e.g., Salesforce) is beneficial.

• Project Management Tools: Proficiency with tools like Jira, Asana, Trello, or Monday.com for tracking design tasks and collaborating with engineering teams.

• Collaboration Tools: Slack, Microsoft Teams for day-to-day communication and quick feedback loops.

• Video Editing Software: Tools like Adobe Premiere Pro, Final Cut Pro, or simpler solutions for creating product demos and marketing content.

📝 Enhancement Note: The explicit mention of Figma and AI-powered tools highlights the expected technical proficiency. The inclusion of video editing and GTM-related tools suggests a broader toolset than a typical pure UX role, aligning with the product marketing responsibilities.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core belief in designing for the user's needs, ensuring intuitive and valuable experiences.

• Collaboration: A commitment to working effectively across teams (Product, Engineering, Sales, Marketing) to achieve shared goals.

• Data-Driven: Decisions are informed by user research, analytics, and business metrics to ensure effectiveness and impact.

• Innovation & Initiative: Encouragement to explore new ideas, leverage new technologies (like AI), and take ownership of design challenges.

• Business Acumen: Understanding how design contributes to business outcomes, sales enablement, and customer success.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product development squads, working closely with PMs and Engineers.

• Feedback Loops: Openness to constructive feedback from peers, stakeholders, and users to refine designs iteratively.

• Knowledge Sharing: A culture that encourages sharing best practices, design patterns, and insights across the design team and broader organization.

• Agile & Iterative: Embracing a flexible approach to design, adapting to changing requirements and market feedback.

📝 Enhancement Note: The values emphasize a blend of user advocacy, business alignment, and collaborative execution, which are crucial for a design role that supports GTM functions. The focus on AI and data-driven approaches indicates a forward-thinking and results-oriented team culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the tension between creating ideal user experiences and meeting stringent business objectives, particularly in a B2B/enterprise context.

• Communicating Complex Value: Translating sophisticated video technology and its benefits into easily digestible and compelling narratives for diverse audiences (users, sales, marketing).

• Integrating AI Seamlessly: Exploring and implementing AI-powered design tools and features in a way that genuinely enhances user experience without overcomplicating the product.

• Rapid Iteration in a Fast-Paced Environment: Adapting designs quickly to evolving product roadmaps and market demands while maintaining high quality.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new UX/UI patterns, interaction models, and visual design trends.

• Product Strategy Involvement: Deeper engagement in product strategy discussions, influencing the roadmap based on user insights and market analysis.

• Sales Enablement & Marketing Skills: Developing expertise in creating compelling product demos, storytelling assets, and marketing content that directly impacts revenue.

• AI in Design & Product: Gaining hands-on experience with cutting-edge AI tools and exploring their application in product design and development workflows.

• Mentorship: Potential to be mentored by senior designers or product leaders, and to mentor junior team members as the role progresses.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in areas like AI, GTM support, and strategic product thinking. The learning opportunities are well-aligned with the role's responsibilities and the evolving tech landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the end-to-end design process for a complex product feature. What were the key challenges, and how did you overcome them?" (Focus on your process, research, and decision-making).

• "How do you balance user needs with business objectives? Can you provide an example where you had to make trade-offs?" (Demonstrate your business acumen and problem-solving).

• "Imagine you need to create a compelling demo for a new Kaltura feature. How would you approach designing this demo to effectively communicate value to a potential customer?" (Showcase your storytelling and sales enablement skills).

• "How have you used user research to inform your design decisions? What methods do you prefer, and why?" (Highlight your research methodology and analytical skills). Company & Culture Questions:

• "What excites you about Kaltura's mission and its role in the video technology market?" (Show your research and genuine interest).

• "How do you approach collaboration with Product Managers and Engineers? Describe a time you had a disagreement and how you resolved it." (Assess your teamwork and communication).

• "How do you stay updated on the latest design trends and technologies, particularly AI?" (Gauge your commitment to continuous learning).

• "Based on your understanding of Kaltura, where do you see opportunities for design to further enhance user experience or drive business outcomes?" (Demonstrate strategic thinking and initiative). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the solution, and the measurable impact.

• Emphasize Collaboration: Mention how you worked with cross-functional teams (PMs, Engineers, Sales, Marketing) throughout the project.

• Highlight GTM Contributions: If applicable, showcase any work on product demos, marketing materials, or assets that supported sales.

• Be Ready to Discuss AI: If you have experience with AI tools, be prepared to discuss them and how you envision their use in design.

• Engage and Ask Questions: Make it a conversation. Ask thoughtful questions about their design process, team culture, and product vision.

📝 Enhancement Note: Interview preparation advice is tailored to the specific responsibilities of this role, particularly the blend of design craft, product thinking, and GTM support. Emphasizing storytelling, business impact, and AI integration will be key for candidates.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided application link on Comeet.

• Customize Your Portfolio: Ensure your portfolio prominently features case studies demonstrating end-to-end design ownership, user research, problem-solving, and quantifiable impact. Tailor it to highlight B2B/enterprise software design, AI integration, and any experience with product marketing or sales enablement assets.

• Optimize Your Resume: Highlight keywords relevant to Product Design, UX/UI, Figma, user research, prototyping, B2B software, AI tools, and storytelling. Quantify achievements where possible, focusing on the impact of your design contributions.

• Prepare Your Presentation: Practice articulating your design process and the rationale behind your decisions. Be ready to present key portfolio pieces, focusing on how your work drove user engagement and business outcomes.

• Research Kaltura: Thoroughly understand Kaltura's products, target market, and company mission. Familiarize yourself with their existing design language and consider how you can contribute to their evolving platform.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.