Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Advidi

Location: Amsterdam, Netherlands

Job Type: Permanent employee, Full-time

Category: Product Design, UX/UI Design

Date Posted: 2026-08-24

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end product design for a growing suite of B2B SaaS products, driving a product-led growth strategy.

• Collaborate closely with Product and Engineering to translate user needs and business objectives into intuitive and impactful user experiences.

• Establish and maintain robust design foundations, including a comprehensive design system and component library within Figma.

• Champion a user-centered design approach, conducting direct user research with affiliates, advertisers, and internal teams to inform design decisions.

• Integrate AI-driven design tools and methodologies to enhance the design process and product development lifecycle.

📝 Enhancement Note: This role is positioned as the inaugural full-time product designer, indicating significant ownership and the opportunity to shape the design function from its foundational stages. The emphasis on "product-led growth" and "AI transformation" suggests a forward-thinking company culture that values innovation and user experience as core drivers of business value.

📈 Primary Responsibilities

• Own the complete product design lifecycle, from initial user research and concept development through wireframing, high-fidelity UI design, and detailed specification for engineering implementation.

• Actively engage in product discovery, partnering with product managers to identify user pain points and business opportunities, and translating these into compelling design concepts.

• Conduct direct user interviews and usability testing with external clients (affiliates, advertisers) and internal stakeholders to gather critical feedback and validate design solutions.

• Develop, manage, and evolve Advidi's design system and component library in Figma, ensuring product consistency, scalability, and efficiency across all platforms.

• Work embedded within engineering teams throughout the development process, providing design reviews, refining details, and ensuring the fidelity of shipped products aligns with design intent.

• Establish and promote a rigorous design discovery process, emphasizing rapid prototyping, user testing, and iterative refinement before committing to development.

• Elevate the overall standard of product craft and UX thinking within the company, guiding the transition towards a more product-led organizational mindset.

• Explore and champion the adoption of AI tools and techniques to augment design workflows, prototyping capabilities, and overall product development efficiency.

📝 Enhancement Note: The responsibilities highlight a hands-on, "full-stack" design role. The emphasis on "owning design end to end" and working "embedded with engineering" suggests a need for a designer who is comfortable with ambiguity, can operate autonomously, and is deeply involved in the execution phase, not just conceptualization.

🎓 Skills & Qualifications

Education: [Specific degree requirements are not mentioned, but a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior roles. A strong portfolio can often substitute for formal education.]

Experience: 5+ years of professional product design experience, with a demonstrable track record in owning design for complex B2B or SaaS products.

Required Skills:

• Proven experience in end-to-end product design, encompassing user research, UX strategy, interaction design, visual design, and developer handoff.

• Expertise in designing for complex B2B or SaaS platforms, with a focus on data-dense interfaces such as dashboards, reporting tools, and workflow configuration systems.

• Advanced proficiency in Figma, including experience in building, maintaining, and scaling design systems and component libraries.

• Demonstrated ability to work independently, self-direct work, prioritize tasks effectively, and make informed design decisions with minimal supervision.

• Strong communication and collaboration skills, capable of effectively engaging with both technical (engineering) and non-technical (product, marketing, sales) stakeholders.

• A proactive and curious mindset towards adopting AI technologies and tools to enhance design processes, prototyping, and product development.

• Experience in establishing and nurturing design practices within a growing product team or organization. Preferred Skills:

• Background in AdTech, performance marketing, or affiliate networks, providing domain-specific context.

• Experience with two-sided platforms or marketplace dynamics.

• Front-end development sensibility (HTML/CSS knowledge) or comfort with code-based prototyping and AI-assisted coding tools.

• Experience as the first dedicated designer in a company or in building a design function from scratch.

📝 Enhancement Note: The requirement for "5+ years of relevant product design experience" and the emphasis on "owning design independently" clearly positions this as a senior-level role. The preference for domain experience in AdTech and building design practices from scratch suggests the company is looking for someone who can not only execute but also contribute strategically to the evolution of their design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design projects that demonstrate ownership from discovery through to shipped product.

• Include case studies highlighting experience with complex B2B or SaaS products, particularly data-dense interfaces like dashboards and reporting tools.

• Present examples of building or contributing to design systems and component libraries, detailing the process and impact.

• Demonstrate strong UX research methodologies, user testing, and how feedback informed design iterations.

• Feature projects where close collaboration with engineering teams was crucial for successful product delivery.

• Include examples of how AI tools were used to enhance the design process or outcomes. Process Documentation:

• Detail your approach to user research and discovery, including methodologies for identifying user needs and pain points.

• Explain your process for translating user needs and business requirements into detailed wireframes, user flows, and high-fidelity UI designs.

• Describe your system for creating and maintaining design systems and component libraries, including version control and collaboration strategies.

• Outline your handoff process to engineering, including the creation of detailed specifications and ongoing collaboration during development.

• Provide examples of how you have established or improved design processes within a team or organization.

📝 Enhancement Note: For this Senior Product Designer role, a portfolio is paramount. It needs to go beyond visual design to demonstrate strategic thinking, process ownership, and the ability to build foundational design assets like a design system. The inclusion of AI tools in the portfolio is a strong differentiator.

💵 Compensation & Benefits

Salary Range: €5,325 - €7,607 per month.

Explanation: This range is based on the provided salary information and reflects a competitive offering for a Senior Product Designer in Amsterdam, considering the company's industry (AdTech/SaaS) and the role's significant ownership and strategic impact. The mid-point of this range would typically align with a candidate possessing 7-8 years of highly relevant experience.

Benefits:

• Competitive monthly salary with performance-based quarterly bonuses.

• Generous paid time off: 25 holiday days plus an additional day off during your birthday week, with an option to purchase 10 extra days.

• Comprehensive pension scheme and inflation-adjusted salary increases.

• Significant investment in personal growth, including time and resources for self-directed learning and development opportunities.

• Daily catered lunches and snacks prepared by an in-house chef, contributing to a positive and well-supported work environment.

• Wellness and recreation: Gym membership discount, possibility to work out during office hours, and access to on-site facilities like table tennis, football, darts, a football field, and a basketball court.

• Regular company events such as Game Night, Fancy Friday, and seasonal parties to foster team cohesion and company culture.

Working Hours: Standard 40-hour work week, with a hybrid work arrangement allowing for flexibility.

📝 Enhancement Note: The salary range is detailed and provided in Euros per month, consistent with local Dutch employment practices. The benefits package is extensive, highlighting a company that invests in employee well-being, professional development, and a strong work-life balance, which are attractive points for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AdTech and Performance Marketing. Advidi operates at the intersection of technology and digital advertising, building proprietary tools to manage large-scale performance marketing campaigns. This industry is characterized by rapid innovation, data-driven decision-making, and a focus on measurable results.

Company Size: [Company size information is not provided in the input, but the description implies a growing team where design is becoming a central function. This suggests a medium-sized company or a division within a larger entity that is scaling its product capabilities.]

Founded: [Company founding date is not provided. Advidi's established presence in the AdTech sector suggests it's a mature company with a history of operational expertise.]

Team Structure:

• The Product Design function is being established as a core, permanent part of the team, moving from a part-time arrangement to a dedicated role.

• The Senior Product Designer will report directly to the Chief Product & Technology Officer (CPTO), indicating high visibility and direct influence on product strategy.

• Daily collaboration will occur with product managers and engineers, forming a core product development unit focused on iterative delivery.

• The design team is set to grow, implying future opportunities for team leadership and mentorship. Methodology:

• Product-Led Growth (PLG): A strategic shift towards continuously improving existing products, identifying new opportunities, and deriving business value directly from product usage and user experience.

• AI Transformation: Active integration of Artificial Intelligence across company operations, product development, and team workflows, with design playing a key role in ensuring usability and coherence.

• User-Centered Design: A commitment to understanding and addressing the needs of affiliates, advertisers, and internal teams through direct user research and feedback loops.

• Data-Driven Decisions: Leveraging data and analytics to inform product improvements and design choices.

Company Website: Advidi.com

📝 Enhancement Note: The "product-led growth" and "AI transformation" strategies are critical context for a designer. It means the role will be instrumental in shaping how users interact with the product and how AI features are integrated seamlessly, requiring a strategic mindset beyond just UI aesthetics.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Product Designer position, signifying a high level of autonomy, responsibility, and strategic input. It's a position for an individual contributor who can lead design initiatives, establish best practices, and significantly influence product direction without direct management responsibilities initially, but with potential for future leadership.

Reporting Structure: The Senior Product Designer reports directly to the Chief Product & Technology Officer (CPTO). This provides a direct line of communication to executive leadership and ensures design considerations are integrated at the highest level of product strategy.

Operations Impact: The Senior Product Designer will have a direct and significant impact on Advidi's business success. By improving the usability and effectiveness of both external client-facing products and internal operational tools, the designer will contribute to increased client satisfaction, retention, operational efficiency, and the overall adoption of the company's "product-led growth" strategy. Their work will be crucial in realizing the value of the company's AI transformation efforts by ensuring AI-powered features are intuitive and beneficial.

Growth Opportunities:

• Design Leadership: Opportunity to build and scale the product design function at Advidi, potentially leading to a Design Lead or Head of Design role as the team grows.

• Strategic Influence: Direct involvement in shaping product strategy and roadmap through a product-led growth lens, influencing the company's technological direction.

• AI Design Specialization: Becoming a key player in designing AI-integrated products, developing expertise in a rapidly evolving and highly sought-after field.

• Cross-functional Development: Deep collaboration with product management and engineering, fostering a holistic understanding of product development and business operations.

• Domain Expertise: Gaining specialized knowledge in the AdTech and performance marketing industries.

📝 Enhancement Note: The reporting structure to the CPTO is a strong indicator of the role's strategic importance and the company's commitment to design. The growth opportunities are substantial, particularly for someone looking to build a design practice and gain expertise in AI-driven product design within a specialized industry.

🌐 Work Environment

Office Type: The role is based in Amsterdam and offers a hybrid working model. This suggests a professional office environment designed for collaboration, with the flexibility to work remotely part of the week. The presence of an in-house chef, gym facilities, and various recreational spaces points to a company that invests in employee comfort and a positive on-site experience.

Office Location(s): Watertorenplein 8, Amsterdam, Netherlands. This location is likely in a well-connected area of Amsterdam, accessible via public transport.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on team events suggest a culture that values both focused individual work and collaborative team interaction. The direct reporting to the CPTO and daily work with product/engineering teams reinforces this.

• Tools & Technology: Access to modern design tools like Figma, AI-assisted design tools, and modern web application stacks (Angular) will be available, supporting efficient and innovative design work.

• Team Interaction: Frequent interaction with product managers, engineers, and potentially other stakeholders across the business, fostering a dynamic and integrated work experience. The opportunity to build the design function also implies shaping these interactions.

Work Schedule: A standard 40-hour work week is implied, with the hybrid arrangement offering flexibility in how and where these hours are distributed throughout the week. This schedule supports the need for focused design work, user research, and collaborative sessions.

📝 Enhancement Note: The hybrid model is a key aspect for attracting talent in post-pandemic work environments. The description of on-site amenities like catered lunches and recreational facilities suggests a company culture that prioritizes employee well-being and a positive daily experience, which can be a significant draw for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a conversation with HR or a hiring manager to assess general fit, experience, and alignment with company values.

• Portfolio Presentation & Deep Dive: A crucial stage where the candidate presents selected case studies from their portfolio. This will focus on their design process, problem-solving skills, strategic thinking, and impact. Expect detailed questions about their role in the projects, challenges faced, and outcomes achieved.

• Cross-functional Interviews: Interviews with Product Managers and Lead Engineers to assess collaboration style, communication skills, technical understanding, and ability to work effectively within a development team.

• CPTO Interview: A final interview with the Chief Product & Technology Officer to discuss strategic vision, leadership potential, cultural fit, and alignment with the company's product-led growth and AI transformation goals.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end ownership, experience with complex B2B/SaaS, data-dense interfaces, and design system contributions. Include at least one project that touches on AI integration or exploration.

• Structure for Impact: For each case study, clearly articulate the problem, your role, the design process (research, ideation, iteration, testing), key decisions, challenges, and measurable outcomes/impact. Use visuals effectively but prioritize clarity of process and rationale.

• Highlight Autonomy & Collaboration: Emphasize instances where you worked independently, made critical design calls, and effectively collaborated with cross-functional teams.

• Showcase Design System Skills: Dedicate a section or specific slides to your experience with Figma, design systems, and component libraries, illustrating their creation, maintenance, and benefits.

• Address AI Mindset: Clearly articulate your understanding of AI's role in design and product development, providing examples of how you've explored or integrated AI tools.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge, which might involve solving a specific product problem, refining an existing feature, or designing a new component. Focus on demonstrating your thought process, user-centric approach, and ability to work within constraints.

• Presentation Skills: Practice presenting your portfolio and any design challenge work concisely and persuasively. Be ready to articulate your design rationale and defend your decisions.

• Stakeholder Communication: Prepare to discuss how you communicate design concepts and trade-offs to different stakeholders (technical vs. non-technical).

📝 Enhancement Note: The emphasis on "owning design end to end" and "setting the design direction" means the interview process will heavily scrutinize a candidate's ability to operate autonomously and strategically. The portfolio review will be critical, requiring candidates to articulate not just what they designed, but why and how it delivered value.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design work, prototyping, and the development/maintenance of the design system and component library. Expect proficiency in its advanced features, including collaborative workflows and component management.

• AI-Assisted Design & Prototyping Tools: Candidates are expected to actively explore and utilize AI tools to enhance efficiency in areas like ideation, wireframing, content generation, and potentially code-assisted prototyping. Specific tool names are not listed, suggesting openness to exploration.

Analytics & Reporting: While not explicitly listed as a designer's tool, understanding how to interpret and utilize data from analytics platforms (e.g., for user behavior analysis, A/B testing results) will be crucial for informing design decisions, especially for data-dense interfaces.

CRM & Automation: Not directly relevant to the designer's primary tools, but an understanding of how products integrate with or support CRM and marketing automation processes might be beneficial for context.

Development Stack Context:

• Angular: The primary front-end framework used by Advidi's engineering teams for building modern web applications. Designers should have an awareness of Angular's capabilities and constraints to ensure designs are feasible and align with the platform's architecture.

📝 Enhancement Note: The explicit mention of Figma and the encouragement to use AI-assisted tools are key. For a designer, understanding the context of the Angular front-end framework is also important for effective collaboration with engineers and for creating designs that are practical and align with the development stack.

👥 Team Culture & Values

Operations Values:

• High Standards & Craftsmanship: A commitment to delivering work of exceptional quality, with meticulous attention to detail in design execution and user experience.

• Thoughtful Decisions & Ownership: Encouraging proactive, well-reasoned decision-making and a strong sense of accountability for the outcomes of one's work.

• Continuous Improvement: A culture of learning, iterating, and actively seeking ways to enhance products, processes, and individual skills.

• Pragmatism without Compromise: Balancing practical considerations with an unwavering commitment to quality and user value.

• Coherent, Usable, and Useful Products: A core focus on creating products that are not only aesthetically pleasing but also functional, intuitive, and genuinely solve user problems.

• User-Centricity: Grounding design decisions in real user behavior and needs, rather than assumptions.

Collaboration Style:

• Embedded & Integrated: Design works closely and daily with product and engineering teams, fostering a highly collaborative and integrated development process.

• Direct Communication: Open and clear communication is expected, especially with the CPTO, ensuring design has a strong voice at the executive level.

• Cross-functional Partnership: Designers will partner with product managers on discovery and concept shaping, and with engineers on delivery and refinement.

• Growth-Oriented: The environment encourages mutual development, with experienced team members helping others grow while also being given the independence to perform based on their expertise.

📝 Enhancement Note: The values emphasize a blend of high performance, user focus, and individual accountability. This suggests a culture where designers are empowered but also expected to deliver consistently high-quality, user-validated work. The "pragmatism without compromise" highlights a realistic approach to product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Foundations: As the first full-time designer, a key challenge will be building the design system, establishing design processes, and embedding a strong design culture from the ground up. This requires strategic thinking and the ability to influence without established authority.

• Balancing User Needs with Business Goals: Effectively translating diverse user needs (affiliates, advertisers, internal teams) and ambitious business objectives (product-led growth, AI transformation) into cohesive and effective designs.

• Navigating a Rapidly Evolving Industry: The AdTech and AI landscapes are constantly changing, requiring continuous learning and adaptation of design strategies and tools.

• Driving AI Adoption through Design: Ensuring that AI features are not just integrated but are designed to be intuitive, trustworthy, and genuinely beneficial to users, overcoming potential user skepticism or complexity.

Learning & Development Opportunities:

• Design System Ownership: Opportunity to build and own a critical design asset from its inception, setting standards and practices for future growth.

• AI Design Specialization: Deep dive into AI-assisted design and the design of AI-powered products, becoming a subject matter expert.

• Product Strategy Involvement: Direct contribution to the company's product-led growth strategy and AI transformation, offering significant strategic development.

• Mentorship & Leadership: Potential to mentor future design hires and grow into a leadership role as the design team expands.

• Industry Exposure: Gaining in-depth knowledge of the AdTech and performance marketing sectors.

📝 Enhancement Note: The challenges are significant but directly tied to the growth opportunities. Successfully navigating these will position the candidate for substantial career advancement and impact within Advidi.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a design system from scratch for a growing B2B SaaS product? What would be your initial priorities?" (Focus on process, collaboration, and scalability.)

• "Describe a time you had to balance conflicting user needs or business requirements. How did you arrive at a design solution?" (Demonstrate problem-solving, negotiation, and user advocacy.)

• "How do you see AI influencing product design, and how would you integrate AI tools into your workflow at Advidi?" (Showcase AI adoption mindset and practical application.)

• "What is your process for conducting user research and translating insights into actionable design decisions for complex interfaces like dashboards?" (Highlight research methodology and data-dense UI experience.) Company & Culture Questions:

• "What interests you most about Advidi's shift to product-led growth and its AI transformation?" (Connect your aspirations to the company's strategic direction.)

• "How do you foster collaboration between design, product, and engineering teams?" (Provide examples of cross-functional partnership.)

• "Describe your experience working independently and taking ownership of design initiatives." (Highlight self-direction and accountability.)

• "How do you ensure your design decisions are grounded in user behavior and data?" (Emphasize user-centricity and data-informed design.) Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative: the problem, your journey to the solution, and the impact.

• Focus on "Why": For every design decision, explain the rationale behind it, referencing user research, business goals, or design principles.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved task completion times, reduced support tickets).

• Showcase Your Process: Visually represent your workflow, including research artifacts, wireframes, iterations, and final UI.

• Highlight Collaboration: Clearly delineate your contributions versus team contributions, especially when discussing cross-functional work.

• Embrace AI: If possible, weave in how AI tools were used or could be used in your presented projects to enhance efficiency or outcomes.

📝 Enhancement Note: Preparing specific examples that align with the job description's emphasis on B2B SaaS, data-dense interfaces, design systems, and AI will be crucial. Be ready to discuss your approach to building design processes and culture.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on the Advidi jobs portal.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best demonstrate your experience with B2B SaaS, data-dense interfaces, end-to-end design ownership, and design system development. Ensure at least one project showcases your approach to AI in design.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of relevant experience, emphasizing achievements related to product-led growth, complex product design, and cross-functional collaboration. Use keywords found in this job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, rationale, and impact. Prepare to discuss your approach to user research, design systems, and AI integration.

• Company Research: Familiarize yourself with Advidi's business, its position in the AdTech industry, and its strategic initiatives like product-led growth and AI transformation. Understand their target users (affiliates and advertisers).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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