Content Designer (Permanent) - £40,000 - £45,000 per annum

📍 Job Overview

Job Title: Content Designer (Permanent)

Company: Create/Change

Location: United Kingdom

Job Type: FULL_TIME

Category: GTM Operations / Content Strategy / User Experience

Date Posted: August 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is central to the design and delivery of impactful public sector services by ensuring content is clear, accessible, and user-centered.

• The Content Designer will collaborate within multidisciplinary teams, leveraging user research and data to inform content strategy and improvements.

• Key to this position is the ability to translate complex operational materials into easily understandable content for diverse user journeys.

• The role requires strong stakeholder engagement skills to influence content decisions and drive evidence-based improvements across various public sector initiatives.

📝 Enhancement Note: While the job title is "Content Designer," its placement within a consulting organization focused on public sector transformation, with responsibilities involving operational material conversion and stakeholder influence, suggests a strong overlap with GTM operations, particularly in how content supports service delivery and user adoption. The emphasis on user journeys and data-driven decisions aligns with operational efficiency and effectiveness metrics.

📈 Primary Responsibilities

• Lead the creation, evaluation, and ongoing review of content across complex public sector service journeys, ensuring adherence to accessibility and inclusivity standards.

• Translate operational processes and technical information into clear, concise, and user-friendly content for diverse audiences and digital platforms.

• Develop and contribute to content strategy, identifying opportunities for improvement and implementing evidence-based enhancements to content effectiveness.

• Utilize user research findings, analytics, and performance data to inform content decisions, measure impact, and iterate on content designs.

• Collaborate effectively with multidisciplinary teams, including user researchers, product managers, and service designers, to co-create cohesive user experiences.

• Engage with and influence stakeholders to gain buy-in for content decisions, ensuring alignment with service objectives and governance standards.

• Ensure all content produced meets high-quality standards, including accessibility, inclusivity, and compliance with relevant policies and best practices.

• Contribute to the development and maintenance of style guides, content patterns, and governance frameworks to ensure consistency and scalability.

📝 Enhancement Note: The responsibilities listed indicate a hands-on role requiring not just content creation but also strategic input, data utilization, and cross-functional collaboration, which are core to effective operations within a consulting environment focused on public service delivery.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in English, Communications, Journalism, Design, Human-Computer Interaction, or a related field is preferred, though equivalent professional experience will be strongly considered. Experience:

• 2-5 years of demonstrable experience in content design, UX writing, or a similar role, with a focus on creating user-centered content.

• Experience working within or for public sector organizations, particularly on transformation projects, is highly desirable.

• Proven ability to manage content lifecycles from ideation through to evaluation and iteration. Required Skills:

• Proven experience designing accessible, inclusive, and user-friendly content for digital platforms and complex services.

• Strong understanding of user-centered design principles and evidence-based methodologies.

• Ability to effectively interface, engage, and collaborate with multidisciplinary teams (e.g., user researchers, product managers, service designers).

• Solid commercial skills in Content Design and UX writing.

• Ability to interpret and leverage research data and analytics to make informed content decisions.

• Demonstrated ability to influence stakeholders and build strong working relationships.

• Experience contributing to style guides and content patterns.

• Unrestricted ability to work in the UK. Preferred Skills:

• Experience with content strategy development and implementation.

• Familiarity with content management systems (CMS) and digital publishing workflows.

• Understanding of service design principles and how content fits within broader service ecosystems.

• Experience in A/B testing content variations to optimize user engagement and conversion.

📝 Enhancement Note: The emphasis on "commercial skills in Content design and UX" and the need to "interface and engage with various team members including user researchers, Product Managers and Service designers" suggests a role that requires not only creative output but also a strategic, operational mindset focused on delivering tangible results through content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of content design projects, with a strong emphasis on accessible, inclusive, and user-centered content.

• Specific examples demonstrating the conversion of complex operational or technical information into clear, engaging user-facing content.

• Case studies detailing how research data, analytics, and user feedback were used to inform content decisions and improve user journeys.

• Evidence of contributions to content strategy, style guides, or content pattern libraries.

• Demonstrations of collaboration with multidisciplinary teams and stakeholder management in content decision-making processes. Process Documentation:

• Examples of how content design processes were integrated into broader service design or product development workflows.

• Documentation of content evaluation methods and how performance metrics were used to inform iterative improvements.

• Workflow examples illustrating how content was managed, reviewed, and published across different platforms or service touchpoints.

📝 Enhancement Note: For a Content Designer role, especially in consulting and public sector work, a portfolio is critical for demonstrating practical application of skills. The emphasis on data-driven decisions and process integration highlights the operational aspect of content creation.

💵 Compensation & Benefits

Salary Range: £40,000 - £45,000 per annum

Benefits:

• 25 days of annual leave, in addition to Bank Holidays, providing ample time for rest and personal pursuits.

• Comprehensive Company Pension Scheme, ensuring long-term financial security.

• Continuous Professional Development (CPD) allowance, supporting ongoing learning and skill enhancement relevant to the role and industry.

• Opportunities to work on impactful public sector transformation projects, contributing to meaningful societal change. Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with a hybrid work arrangement allowing for flexibility.

📝 Enhancement Note: The salary range provided is typical for a mid-level Content Designer in the UK market, particularly for roles involving public sector work or consulting. The benefits package is standard for permanent positions, with the CPD allowance being particularly relevant for a role focused on continuous learning and adaptation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consulting, Government & Public Sector, Creative & Media, Technology. Create/Change operates at the intersection of these sectors, applying design thinking and evidence-based methods to drive positive impact.

Company Size: Specific size not provided, but the description implies a dynamic, project-oriented organization that likely has a team structure conducive to collaboration across diverse skill sets.

Founded: Not specified, but the focus on "forward-thinking" and "reimagining how services are delivered" suggests a company with a modern approach to problem-solving.

Team Structure:

• The Content Designer will be part of multidisciplinary teams, working alongside user researchers, Product Managers, and Service Designers.

• Collaboration is primarily conducted remotely, utilizing digital tools to facilitate co-creation with clients and stakeholders.

• The team structure likely emphasizes agile methodologies and cross-functional expertise to tackle complex transformation projects. Methodology:

• Human-centered design and evidence-based methods are core to Create/Change's approach to service and experience design.

• Data analysis and user research are integral to informing decisions and evaluating outcomes.

• Continuous learning and practical innovation are encouraged to achieve measurable results.

Company Website: https://careers.createchange.io

📝 Enhancement Note: The company's focus on public sector transformation and human-centered design implies a culture that values impact, collaboration, and continuous improvement. For a Content Designer, this means working in an environment where user needs and data are paramount, and where collaboration is key to success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience), requiring demonstrated proficiency in content design principles and practical application. It involves taking ownership of content across user journeys and influencing stakeholders.

Reporting Structure: The Content Designer will report to a lead within the project team, likely a Senior Designer, Product Manager, or Project Lead, and will collaborate closely with various team members and stakeholders.

Operations Impact: The Content Designer's impact is crucial in the successful delivery of public sector services. By ensuring content is clear, accessible, and user-centered, they directly contribute to improved user experience, increased service adoption, and enhanced operational efficiency for clients. Their work bridges the gap between complex service design and end-user understanding, driving tangible outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of content design, such as accessibility standards (WCAG), content strategy for complex systems, or UX writing for specific public sector domains (e.g., healthcare, justice).

• Leadership: Progress to Senior Content Designer or Content Lead roles, taking on more complex projects, mentoring junior designers, and contributing to the strategic direction of content within the organization.

• Skill Development: Opportunities to gain experience in broader service design, user research methodologies, and data analysis, enhancing their holistic understanding of service transformation.

• CPD Allowance: Utilize the provided allowance for courses, workshops, conferences, or certifications to stay abreast of the latest trends in content design, UX, and public sector innovation.

📝 Enhancement Note: The role offers a clear path for growth within the specialized field of content design, with opportunities to develop leadership skills and expand into adjacent areas of service design and operations, particularly relevant in a consulting context.

🌐 Work Environment

Office Type: The company operates with a remote-first approach, supported by digital collaboration tools, indicating a flexible and modern work environment. While not strictly office-based, there may be opportunities for in-person collaboration or client site visits.

Office Location(s): Primarily remote within the United Kingdom, with potential for client engagements across various UK locations.

Workspace Context:

• Collaborative Environment: Emphasis on remote collaboration through digital tools, fostering a connected yet flexible working dynamic.

• Operations Tools: Access to and proficiency in digital collaboration platforms (e.g., Slack, Teams, Miro, Figma) and content creation/management tools will be essential.

• Team Interaction: Regular interaction with diverse project teams, fostering an environment of shared learning and problem-solving.

Work Schedule: Full-time, with a hybrid arrangement providing flexibility. The nature of consulting projects may occasionally require adapting schedules to meet client needs or project deadlines, but core hours are generally maintained.

📝 Enhancement Note: The hybrid and remote-first nature of the work environment is typical for modern consulting firms, emphasizing flexibility and digital collaboration. For operations roles, this means a need for strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess suitability for the role and alignment with Create/Change's values and project needs.

• First Interview: Likely a discussion with a hiring manager or senior team member focusing on experience, skills, and cultural fit. Expect questions about your approach to content design, user research integration, and stakeholder management.

• Skills Assessment/Practical Exercise: A potential task or case study to evaluate your content design capabilities, problem-solving skills, and ability to apply user-centered and evidence-based principles. This may involve critiquing existing content or designing new content for a given scenario.

• Final Interview: May involve a panel interview with key team members or stakeholders to discuss your portfolio in detail and assess your fit within the multidisciplinary project teams.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate the required skills, particularly accessibility, inclusivity, user-centered design, and working with complex services.

• Tell a Story: For each project, clearly articulate the problem, your role and process, the challenges faced, your solutions (including specific content examples), and the measurable outcomes or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Data & Research: Explicitly show how you used user research, data analytics, and evidence to inform your content decisions and how you evaluated the content's effectiveness.

• Showcase Collaboration: Include examples of how you worked with multidisciplinary teams and managed stakeholders.

• Accessibility Focus: Ensure your portfolio itself is accessible and includes examples of accessible content you have created, explaining the standards you followed.

Challenge Preparation:

• Understand the Context: Familiarize yourself with Create/Change's work in the public sector and their human-centered design approach.

• Practice Content Audits: Be prepared to analyze and critique existing content for clarity, accessibility, and user experience.

• Develop Content Strategy Snippets: Practice outlining content strategies for hypothetical services, including target audiences, key messages, channels, and success metrics.

• Articulate Design Decisions: Be ready to explain why you made specific content choices, referencing user research, data, and design principles.

📝 Enhancement Note: Given the consulting nature and public sector focus, the interview process will likely heavily emphasize practical application, strategic thinking, and the ability to demonstrate impact through a well-structured portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Content Design & UX: Figma, Sketch, Adobe Creative Suite (for visual elements if needed), Miro, Mural (for collaborative whiteboarding and ideation).

• Content Management: Familiarity with various CMS platforms (e.g., WordPress, Drupal, Contentful) is beneficial.

• Collaboration: Slack, Microsoft Teams, Google Workspace.

• Project Management: Jira, Asana, Trello.

Analytics & Reporting:

• Google Analytics, Adobe Analytics, Hotjar, or similar tools for tracking user behavior and content performance.

• Data visualization tools like Tableau or Power BI might be used in team settings. CRM & Automation:

• While not a direct CRM role, understanding how content integrates with customer journeys managed through CRM systems (e.g., Salesforce, HubSpot) can be advantageous.

• Familiarity with marketing automation platforms (e.g., Marketo, Pardot) could be beneficial for understanding broader GTM content strategies.

📝 Enhancement Note: Proficiency in common digital collaboration and design tools is essential. The ability to interpret data from analytics platforms is key to the evidence-based approach emphasized by the company.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong commitment to creating positive and measurable outcomes for people, businesses, and communities through service design.

• User-Centricity: Placing the needs and experiences of end-users at the forefront of all design and content decisions.

• Evidence-Based: Relying on research, data, and analytics to inform strategies and validate solutions.

• Collaboration: Fostering an inclusive and collaborative environment where diverse perspectives are valued and leveraged.

• Continuous Learning: Encouraging professional growth, knowledge sharing, and adaptation to new methodologies and technologies.

Collaboration Style:

• Remote First: Embracing digital tools and asynchronous communication to facilitate seamless collaboration across distributed teams.

• Multidisciplinary: Working closely with individuals from various backgrounds and disciplines to achieve holistic service design.

• Stakeholder Engagement: Proactively building relationships and communicating effectively with clients and internal stakeholders to ensure alignment and buy-in.

• Feedback-Oriented: Open to constructive feedback and iterative improvements based on team input and user insights.

📝 Enhancement Note: The company's values directly translate into how operations are conducted, emphasizing a data-informed, user-focused, and collaborative approach to problem-solving and service delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be converting intricate operational and public sector information into clear, accessible content that resonates with diverse user groups.

• Cross-Functional Alignment: Ensuring consistent messaging and user experience across various service components and stakeholder needs requires strong negotiation and communication skills.

• Measuring Impact: Quantifying the precise impact of content design on service outcomes and operational efficiency can be complex but is crucial for demonstrating value.

• Adapting to Public Sector Nuances: Navigating the specific governance, regulatory, and user demographic considerations within public sector projects.

Learning & Development Opportunities:

• Advanced Content Strategy: Develop expertise in enterprise-level content strategy, information architecture, and content governance.

• Service Design Integration: Gain deeper insights into the broader service design process and how content plays a pivotal role in end-to-end user journeys.

• Data Analytics for Content: Enhance skills in using analytics tools to measure content performance, identify user pain points, and drive data-informed content optimization.

• Public Sector Domain Knowledge: Expand understanding of specific challenges and opportunities within various public sector domains Create/Change serves.

📝 Enhancement Note: The challenges presented are typical for roles bridging content creation with operational effectiveness in complex environments, offering significant opportunities for skill development and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex operational information into user-friendly content. What was your process, and what was the outcome?" (Focus on your methodology, data usage, and impact.)

• "How do you approach ensuring content is accessible and inclusive for all users, especially in a public sector context?" (Highlight your knowledge of standards and practical application.)

• "Walk us through a project where you collaborated with user researchers, product managers, or service designers. What was your contribution, and how did you influence content decisions?" (Emphasize teamwork and stakeholder management.) Company & Culture Questions:

• "What interests you about Create/Change and our work in the public sector?" (Research their recent projects and mission.)

• "How do you align with our values of human-centered design and evidence-based methods?" (Provide specific examples from your experience.)

• "Describe a situation where you had to influence stakeholders who had different views on content. How did you manage that?" (Focus on communication, evidence, and relationship-building.) Portfolio Presentation Strategy:

• Structure: For each case study, clearly present the problem, your role, the process, key decisions (with rationale), deliverables, and measurable results.

• Data & Impact: Quantify impact whenever possible. Use metrics related to user engagement, task completion, satisfaction, or operational efficiency improvements driven by your content.

• Accessibility Showcase: Dedicate a section or highlight within projects how you ensured accessibility and inclusivity.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant aspects for the role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, operational awareness, and the ability to collaborate effectively within a client-focused, impact-driven organization.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Create/Change careers page.

• Tailor Your CV: Highlight keywords from the job description such as "Content Design," "User-Centered Design," "Accessibility," "Inclusivity," "Public Sector," "Stakeholder Management," and "Evidence-Based." Quantify achievements where possible (e.g., "Improved content clarity, leading to a X% reduction in user queries").

• Curate Your Portfolio: Select 3-5 of your most relevant projects. For each, clearly articulate the problem, your role, process, challenges, solutions (with specific content examples), and demonstrable outcomes. Ensure it showcases your ability to work with complex services and data.

• Prepare for the Interview: Research Create/Change's work and values. Practice articulating your experience using the STAR method, focusing on how you apply user-centered and evidence-based principles to content design. Be ready to discuss your portfolio in detail.

• Understand the Context: Familiarize yourself with the challenges and opportunities within the UK public sector and how content design contributes to service transformation and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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