Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Realplay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Design / Creative Operations

Date Posted: 2026-08-24

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop compelling visual assets for in-game content, branding, and marketing campaigns, with a focus on driving user engagement and monetization within the gaming sector.

• Create and refine UI elements, typography, logos, and branding collateral to ensure a cohesive and visually appealing brand identity across all products and platforms.

• Collaborate closely with cross-functional teams, including game developers, product managers, and marketing specialists, to translate strategic objectives into impactful visual designs.

• Leverage proficiency in design software and AI tools to generate creative solutions that align with brand standards and enhance the player experience.

📝 Enhancement Note: This role is positioned within a fast-growing gaming startup, indicating a dynamic environment where design directly influences user acquisition, retention, and monetization strategies. The emphasis on "Monetization Marketing Designer" suggests a strategic focus on creating visuals that drive revenue through in-game purchases, promotions, and user engagement.

📈 Primary Responsibilities

• Conceptualize and execute visually engaging graphics for in-game features, promotional materials, social media campaigns, and website assets to drive user acquisition and retention.

• Design and iterate on user interface (UI) elements, icons, and interactive components to enhance game usability and player experience.

• Develop and maintain brand guidelines, ensuring visual consistency in logos, typography, color palettes, and overall design aesthetic across all RealPlay products and marketing channels.

• Collaborate with marketing and product teams to understand campaign objectives, target audiences, and key performance indicators (KPIs) for design initiatives.

• Utilize AI tools to augment creative workflows, generate novel visual concepts, and optimize asset creation efficiency while adhering to brand standards.

• Participate actively in brainstorming sessions and contribute innovative design ideas to support new game features, marketing initiatives, and brand evolution.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The "Monetization" aspect implies a need to design assets that not only look good but also perform well in driving in-game purchases and engagement metrics. Collaboration with marketing and product teams is key, suggesting that designers are integral to the Go-To-Market (GTM) strategy.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for roles of this nature, especially in a professional studio environment.

Experience: Minimum of 1-2 years of professional graphic design experience, with a strong preference for candidates with experience in the gaming industry.

Required Skills:

• Proven experience in graphic design, with a strong portfolio showcasing a range of visual design capabilities.

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Figma.

• Demonstrated ability to utilize AI tools for visual asset creation and to enhance design workflows.

• Strong understanding of UI/UX principles as they apply to game interfaces and digital products.

• Expertise in typography, logo design, and branding element creation.

• Excellent creative thinking and problem-solving skills, with the ability to generate innovative design solutions.

• Effective communication and collaboration skills, with experience working within cross-functional teams.

• Meticulous attention to detail and a commitment to producing high-quality, precise visual assets. Preferred Skills:

• Experience specifically within the gaming industry, understanding of game design principles, and player psychology.

• Familiarity with motion graphics and animation principles for creating dynamic visual assets.

• Understanding of A/B testing principles for design optimization in marketing campaigns.

• Experience with project management tools and agile development methodologies.

📝 Enhancement Note: The requirement for AI tool proficiency is a significant differentiator, indicating the company's forward-thinking approach to design workflows. The "gaming industry - a big advantage" explicitly points to candidates with relevant domain knowledge being highly sought after. The portfolio is explicitly stated as a "MUST," underscoring its critical importance in the evaluation process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio (e.g., personal website, Behance, Dribbble) is mandatory, showcasing a diverse range of graphic design projects.

• Include case studies that detail the design process, challenges faced, and solutions implemented, particularly for gaming or mobile applications.

• Demonstrate proficiency in creating a variety of assets, including UI elements, marketing banners, logos, and branding collateral.

• Highlight projects that show an understanding of user engagement, visual hierarchy, and effective communication through design. Process Documentation:

• For each portfolio piece, outline the design brief, your role in the project, the tools and technologies used (including AI tools and Adobe Suite/Figma), and the final outcomes or impact.

• Be prepared to discuss your creative process, from initial concept to final asset delivery, emphasizing your approach to problem-solving and iteration.

• Showcase examples of how you ensure visual consistency and brand adherence across different platforms and campaigns.

📝 Enhancement Note: Given the role's focus on monetization and the gaming industry, the portfolio should ideally showcase designs that have demonstrably driven engagement or conversion. The company's emphasis on AI tools suggests that candidates who can illustrate the innovative use of AI in their design process will stand out.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Designer with 0-2 years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪120,000 - ₪180,000 (New Israeli Shekels). This estimate considers the cost of living in Tel Aviv, the specific industry (gaming startups often offer competitive compensation), and the required skill set.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage.

• Opportunities for professional development, including training in new design technologies and industry conferences.

• A dynamic and creative work environment within an innovative gaming startup.

• Potential for stock options or equity in a fast-growing company.

• Regular team-building activities and social events.

Working Hours: Typically 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules. The on-site nature suggests adherence to standard office hours, but startups often foster a results-oriented culture.

📝 Enhancement Note: Salary figures are estimates based on general market data for the specified role and location. Actual compensation may vary based on the candidate's specific experience, skills, and negotiation. The benefits package is typical for a startup environment, emphasizing growth and team integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming Industry, specifically focused on developing innovative, high-energy games with a data-driven approach to digital experiences.

Company Size: Fast-growing startup, implying a lean, agile, and potentially dynamic organizational structure. This size often means more individual responsibility and direct impact.

Founded: RealPlay LTD is an established entity, with its founding date suggesting a period of growth and product development, positioning it as a maturing startup.

Team Structure:

• The creative team likely includes other designers, artists, and potentially animators, working closely with game development and product management.

• Reporting structure is likely to a Creative Lead or Head of Marketing, with close collaboration with Product Managers and Game Developers.

• Cross-functional collaboration is essential, with designers working hand-in-hand with engineers to implement UI, and with marketing to create promotional assets. Methodology:

• Data-driven decision-making is a core aspect, meaning design choices are often informed by user analytics and A/B testing results.

• Agile methodologies are likely employed, allowing for rapid iteration and adaptation to market feedback and player behavior.

• Emphasis on innovation and pushing technological boundaries in game development and design.

Company Website: https://www.realplayltd.com/

📝 Enhancement Note: The company's focus on "innovative, high-energy games" and "data-driven digital experiences" suggests a culture that values creativity, performance, and continuous improvement. As a startup, the environment is likely to be fast-paced, collaborative, and offer significant opportunities for individuals to make a tangible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-level to junior position within the broader marketing and creative operations function. It's a foundational role for aspiring designers looking to specialize in the gaming and monetization space. The focus is on execution and learning within defined parameters.

Reporting Structure: The Marketing Designer will likely report to a Creative Director, Lead Designer, or Head of Marketing. They will collaborate closely with Product Managers, Game Developers, and other members of the marketing team.

Operations Impact: The role's impact is directly tied to the visual appeal and effectiveness of marketing campaigns and in-game assets. Successful designs will contribute to higher user engagement, increased conversion rates for in-game purchases, stronger brand recognition, and ultimately, revenue growth for RealPlay.

Growth Opportunities:

• Specialization: Potential to specialize further in UI/UX design for games, monetization design, or brand identity development.

• Skill Development: Opportunities to hone skills in advanced design software, AI-driven design tools, motion graphics, and potentially basic game asset creation.

• Leadership: With significant growth and proven impact, there's a path towards becoming a Senior Marketing Designer, Art Director, or leading design initiatives for new game titles.

• Cross-functional Exposure: Exposure to game development pipelines, marketing strategies, and product management can open doors to broader roles within the gaming industry.

📝 Enhancement Note: The "Monetization Marketing Designer" title suggests a specialized growth path. Success in this role can lead to significant opportunities in a rapidly expanding industry, particularly for those who can demonstrate a strong understanding of how design drives business objectives in a competitive market.

🌐 Work Environment

Office Type: On-site, indicating a physical office space designed for collaboration and focused work. As a startup, this could be a modern, open-plan office space.

Office Location(s): Tel Aviv-Yafo, Israel, a vibrant tech and startup hub known for its innovative atmosphere.

Workspace Context:

• A collaborative workspace is expected, encouraging interaction between designers, developers, and marketing teams.

• Access to necessary design software and hardware, including powerful workstations capable of running Adobe Creative Suite and AI tools.

• Opportunities for informal brainstorming and feedback sessions, fostering a creative and problem-solving culture.

Work Schedule: Standard full-time work schedule (likely 40 hours/week) with potential for some flexibility to accommodate project deadlines. The on-site requirement means consistent availability within the office.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests an environment rich in tech talent and innovation. The collaborative nature of startups means designers will be immersed in team activities and discussions, contributing to a lively and productive atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess basic qualifications and design quality.

• Skills Assessment/Design Challenge: Candidates may be given a small design task or challenge to complete, simulating real-world problems the designer would face in the role. This often focuses on UI, branding, or marketing asset creation within specific constraints.

• Interview with Hiring Manager/Team: A discussion about the candidate's experience, portfolio, problem-solving approach, and cultural fit. This stage often delves into specific design decisions and collaborative experiences.

• Final Interview: Potentially with senior leadership or founders, focusing on strategic thinking, long-term vision, and overall alignment with the company's goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those demonstrating UI design, marketing asset creation, and ideally, any work related to the gaming industry or monetization.

• Showcase Process: For each project, clearly articulate the problem, your design process, the tools used (mentioning Adobe Suite, Figma, and AI tools), and the results/impact. Use visuals to illustrate key stages.

• Highlight Monetization/Engagement: If possible, include projects where your design directly influenced user engagement, conversion rates, or revenue. Quantify results with data if available.

• Demonstrate Brand Consistency: Show examples of how you've maintained brand integrity across different applications.

• Tailor to RealPlay: If you can, incorporate elements that show you understand RealPlay's brand and the gaming market they operate in.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively, balancing concept development, execution, and presentation.

• Focus on Impact: Think about how your design will achieve the stated objective (e.g., increase clicks, improve user experience, enhance brand perception).

• Present Clearly: Be ready to walk through your design choices and justify them logically and concisely, referencing your process and the company's needs.

📝 Enhancement Note: The emphasis on a portfolio and a potential design challenge highlights RealPlay's practical approach to hiring. Candidates should be prepared to demonstrate not just aesthetic skill but also strategic thinking and problem-solving capabilities relevant to the gaming and monetization context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design tasks, including Photoshop for image manipulation and compositing, Illustrator for vector graphics and logos, and potentially After Effects for motion graphics and animations.

• Figma: A collaborative interface design tool, crucial for UI design, prototyping, and working with design systems, especially in a team environment.

• AI Tools: Proficiency in AI-powered design tools for generating visual elements, concept exploration, and enhancing efficiency. This could include tools for image generation, style transfer, or content-aware design.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and design impact, though direct usage may be limited to interpreting reports.

• Understanding how to design for A/B testing and conversion rate optimization (CRO). CRM & Automation:

• While not directly using CRM or marketing automation tools, an understanding of how design assets are deployed through marketing channels (e.g., email campaigns, ad platforms) is beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and AI tools indicates the core technology stack. Candidates should be ready to discuss their experience and comfort level with these specific platforms and how they integrate them into their workflow for maximum efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new ideas, technologies (like AI), and creative approaches to game design and marketing.

• Collaboration: A strong emphasis on teamwork, open communication, and mutual support across departments to achieve shared goals.

• Data-Driven: Decisions are informed by analytics and user feedback, ensuring that design efforts are strategic and impactful.

• Passion for Gaming: A genuine enthusiasm for the gaming industry and creating engaging experiences for players.

• Quality & Precision: A commitment to high standards in all creative output, ensuring polished and professional designs.

Collaboration Style:

• Cross-functional Integration: Designers work closely with developers and marketers, participating in regular meetings and feedback loops.

• Open Feedback Culture: Encourages constructive criticism and idea sharing to refine designs and processes.

• Agile & Iterative: Embraces a process of continuous improvement, where designs are tested, evaluated, and iterated upon based on performance and feedback.

📝 Enhancement Note: The company values suggest a culture that is both creative and results-oriented. The ideal candidate will be someone who thrives in a collaborative, fast-paced environment and is motivated by the opportunity to contribute directly to the success of engaging gaming products.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Monetization Goals: Designing visually appealing assets that also effectively drive in-game purchases and user engagement can be a complex balancing act.

• Rapid Iteration in a Startup Environment: The fast-paced nature of a startup requires designers to adapt quickly, manage multiple projects simultaneously, and be comfortable with frequent changes.

• Staying Ahead of Design Trends: The gaming industry evolves rapidly, requiring continuous learning to keep up with new design aesthetics, tools (especially AI), and player expectations.

• Maintaining Brand Consistency: As the company grows and introduces new games or features, ensuring a cohesive brand identity across all touchpoints requires diligent effort.

Learning & Development Opportunities:

• Mastering AI Design Tools: Deepening expertise in leveraging AI for creative workflows, image generation, and asset optimization.

• Specializing in Gaming UI/UX: Gaining in-depth knowledge of player psychology, game mechanics, and effective UI/UX patterns for different game genres.

• Motion Graphics and Animation: Developing skills in creating animated assets for enhanced user experiences and marketing campaigns.

• Brand Strategy: Contributing to the evolution of the RealPlay brand identity and its application across various marketing initiatives.

📝 Enhancement Note: This role offers a significant opportunity to grow within the specialized niche of gaming monetization design. The challenges presented are typical of a growing startup but are also opportunities for professional development and acquiring highly in-demand skills.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing marketing assets for a specific monetization goal, such as increasing in-game purchases for a new item?" (Focus on your process, target audience analysis, and how you'd measure success).

• "Describe a time you had to balance creative vision with client or team requirements. How did you ensure both were met?" (Highlight collaboration, communication, and compromise skills).

• "How do you integrate AI tools into your design workflow to enhance efficiency and creativity?" (Be specific about tools and benefits).

• "If we asked you to redesign a key UI element for one of our games, what would be your first steps?" (Demonstrate your approach to understanding user needs and game context). Company & Culture Questions:

• "What interests you about RealPlay and the gaming industry specifically?" (Show genuine passion and research).

• "How do you stay updated on the latest design trends and technologies, particularly in gaming and AI?" (Emphasize continuous learning).

• "Describe your ideal team environment and how you contribute to positive collaboration." (Align your response with the startup culture described). Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story about the challenge, your solution, and the outcome.

• Visual Focus: Use high-quality visuals to showcase your work. Keep text concise and to the point.

• Highlight Key Skills: Explicitly point out how your portfolio demonstrates proficiency in Adobe Suite, Figma, AI tools, UI design, and branding.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., "This banner design led to a 15% increase in click-through rates").

• Be Prepared for Technical Questions: Anticipate questions about your tools, techniques, and design decisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency (especially with AI and core design software), strategic thinking related to monetization, and strong collaborative skills suitable for a dynamic startup environment.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Ensure your portfolio is up-to-date, well-organized, and prominently features your strongest relevant work, especially any gaming or monetization-focused projects.

• Resume Optimization: Tailor your resume to highlight your 1+ years of graphic design experience, proficiency with Adobe Creative Suite and Figma, and any experience with AI tools or the gaming industry. Use keywords from the job description.

• Prepare for Design Challenge: If a design challenge is issued, approach it methodically, focusing on the strategic goals and demonstrating your creative problem-solving process.

• Research RealPlay: Familiarize yourself with RealPlay's games, brand identity, and target audience to better tailor your application and responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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