Brand & Marketing Designer (all genders)

📍 Job Overview

Job Title: Brand & Marketing Designer (all genders)

Company: Charge your career! (chargecloud GmbH)

Location: Köln, Nordrhein-Westfalen, Germany

Job Type: Permanent employee (Full-time)

Category: Marketing Operations / Creative Operations

Date Posted: June 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (Hybrid options available, with a "Remote First" philosophy)

🚀 Role Summary

• This role is pivotal for visual brand management within a B2B SaaS company, focusing on consistent and impactful brand representation across all customer touchpoints.

• The position requires translating complex B2B SaaS content into clear and compelling visual storytelling, emphasizing the creation of strong brand and marketing assets.

• A key aspect is the design and conceptualization of various marketing collateral, including digital assets, campaigns, and physical trade fair materials, with an emphasis on channel optimization.

• Proficiency in leveraging AI tools for image generation and content production is crucial, alongside a strong understanding of traditional design principles and software.

• Collaboration with the marketing team to optimize creative performance based on key performance indicators (KPIs) and data-driven insights is a core function.

📝 Enhancement Note: While the title is "Brand & Marketing Designer," the emphasis on B2B SaaS content, visual storytelling for complex topics, and collaboration with marketing on KPIs indicates a role that bridges creative execution with marketing operations objectives. The company's focus on e-mobility and SaaS solutions suggests a need for designers who can understand and visually communicate technical value propositions.

📈 Primary Responsibilities

• Develop comprehensive image and design concepts, from initial ideation and mood boards to final execution, ensuring brand consistency and impact.

• Design key visuals, campaign looks, and channel-optimized assets for diverse marketing initiatives, including social media, digital advertising, newsletters, and trade publications.

• Conceptualize, design, and manage the production of trade fair and event materials, such as booth graphics, promotional flyers, advertising displays, and branded merchandise.

• Translate complex B2B SaaS content into engaging visual formats, including presentations, whitepapers, success stories, infographics, icons, illustrations, and mockups.

• Integrate and utilize AI tools for image generation, content enhancement, and overall design workflow efficiency, while critically evaluating AI-generated outputs against brand standards.

• Collaborate closely with the marketing team to analyze creative performance, iterate on designs based on learnings, and ensure alignment with campaign objectives and KPIs.

• Maintain and evolve brand guidelines, ensuring all visual communications adhere to established standards and contribute to a cohesive brand identity.

📝 Enhancement Note: The responsibilities highlight a blend of strategic conceptualization and hands-on execution. The explicit mention of translating "complex B2B SaaS content" and optimizing creatives based on "learnings and KPIs" suggests that this role is more than just a graphic designer; it's a designer with a marketing operations mindset, focused on driving measurable outcomes through visual communication.

🎓 Skills & Qualifications

Education:

• Completed studies or vocational training in Communication Design, Graphic Design, Media Design, Marketing, or a comparable qualification.

Experience:

• Several years of experience in graphic, brand, or marketing design, with a strong preference for experience within a B2B or technology/SaaS environment.

Required Skills:

• Portfolio: A robust portfolio showcasing conceptual strength, execution across various touchpoints, and a keen eye for detail is mandatory.

• Visual Acumen: Strong sense of typography, layout, visual language, and brand communication principles.

• Strategic Thinking: Ability to translate complex information into clear, understandable, and impactful visual narratives.

• Adobe Creative Suite: High proficiency in Adobe Photoshop, Illustrator, and InDesign is essential for daily design tasks.

• AI Tool Proficiency: Familiarity and confidence in using AI-supported design and content workflows, including evaluating AI-generated results for quality and brand alignment.

• Language Proficiency: Business-fluent in both German and English for effective communication with internal teams and external stakeholders.

Preferred Skills:

• Experience in designing for trade shows and event marketing materials.

• Familiarity with motion graphics or video editing software.

• Understanding of user experience (UX) and user interface (UI) design principles.

• Knowledge of digital marketing channels and asset optimization for platforms like social media and online advertising.

📝 Enhancement Note: The requirement for "several years of experience" and a strong portfolio suggests this is not an entry-level position. The emphasis on B2B/tech and strategic thinking indicates a need for a designer who can understand business objectives and contribute to marketing strategy, not just execute design requests. Business fluency in both German and English is critical for a company operating across Europe.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase a minimum of 2-3 detailed case studies demonstrating the design process from problem identification to solution implementation and impact.

• Brand Consistency Examples: Include projects that highlight the ability to maintain and evolve brand identity across diverse mediums and channels.

• B2B SaaS Focus: Prioritize projects that involve translating technical or complex B2B concepts into visually accessible assets.

• AI Integration: If possible, include examples where AI tools were used to enhance efficiency or creativity in the design process.

Process Documentation:

• Clearly articulate the design process followed for key projects, including stages for research, ideation, concept development, execution, feedback, and final delivery.

• Demonstrate an understanding of workflow optimization, particularly in how design assets are created, managed, and distributed to marketing teams.

• Showcase how design decisions are informed by data, audience insights, or performance metrics, even if indirectly.

📝 Enhancement Note: For a B2B SaaS company, the portfolio should go beyond aesthetics. It needs to demonstrate the designer's ability to solve business problems through visual communication. Highlighting the process—how they arrived at the final design—is as important as the final output, especially for roles that interact with marketing operations and data analysis.

💵 Compensation & Benefits

Salary Range:

• For a mid-level Brand & Marketing Designer with 2-5 years of experience in Cologne, Germany, the estimated annual gross salary typically ranges from €45,000 to €60,000. This range can vary based on the specific skills, the depth of portfolio, and the precise responsibilities within the role.

Benefits:

• Remote & Hybrid Work: "Remote First" approach with support for home office, co-working spaces, and a modern Cologne headquarters.

• Home Office Support: Provision of necessary hardware and a budget for ergonomic home office equipment after the probation period.

• Flexible Working Hours: Core working hours from 9:00 to 12:00, offering significant flexibility.

• Workation Worldwide: Opportunity to work remotely from anywhere within ±4 hours of the German time zone for up to 60 days annually.

• Flexible Benefits (Probonio): Monthly budget for meal subsidies, childcare support, vouchers, or Urban Sports Club membership.

• Generous Time Off: 32 days of paid vacation per year, plus Christmas Eve and New Year's Eve off, and a "Culture Day" for personal significance.

• Performance Bonus: "Shared Success Plan" with transparent and fair sharing of company success.

• Mobility & Sustainability: Options for electric vehicle leasing (FINN JobAuto) and bike leasing.

• Health & Wellness: Support through Urban Sports Club, life coaching programs, and other wellness initiatives.

• Dog-Friendly Office: Welcoming policy for dogs at the Cologne headquarters.

• Pension Contribution: 20% contribution to company pension plans.

• Corporate Benefits Portal: Access to an attractive corporate benefits platform.

• Team & Social: Regular team meetups (tertial) for brainstorming, workshops, and company events (summer/winter).

Working Hours: 40 hours per week, with flexible scheduling and core hours from 9:00 to 12:00.

📝 Enhancement Note: The extensive list of benefits, particularly the "Remote First" policy, "Workation Worldwide" program, and flexible "Probonio" benefits, indicates a company culture that values employee well-being and work-life balance. The salary estimate is based on typical mid-level designer compensation in Germany, adjusted for the tech/SaaS industry and the specific location of Cologne.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS) / E-Mobility / Energy

Company Size: Mid-sized company (200+ employees), indicating a structure with established processes but still agile enough for a "Remote First" approach and significant employee benefits. This size often means opportunities for direct impact and visibility.

Founded: 2016, suggesting a relatively young but established company with a growth trajectory, likely fostering an innovative and dynamic work environment.

Team Structure:

• The role sits within the marketing department, collaborating closely with the marketing team.

• The structure likely involves cross-functional collaboration with product marketing, sales enablement, and potentially product management to ensure brand consistency and effective communication of SaaS solutions.

Methodology:

• Data-Driven Creativity: The role requires optimizing creatives based on learnings and KPIs, indicating a data-informed approach to design.

• Agile Development: Common in SaaS, expect iterative design processes and collaboration within agile marketing frameworks.

• Brand-Centric Approach: A strong emphasis on consistent visual brand management across all touchpoints, from digital campaigns to physical events.

• Innovation: Encouragement to use AI tools and stay updated on design trends reflects a forward-thinking culture.

Company Website: chargecloud.de

📝 Enhancement Note: Chargecloud is positioned in the rapidly growing e-mobility sector, offering a SaaS solution. This implies a need for designers who can understand and visually articulate the benefits of their technology to a B2B audience, focusing on scalability, efficiency, and innovation in charging infrastructure management. The company culture appears to value flexibility, employee well-being, and a collaborative, results-oriented approach.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This position is suitable for individuals with a foundational understanding of brand management and marketing design, looking to deepen their expertise within a specific industry (SaaS/e-mobility) and contribute significantly to creative strategy and execution.

Reporting Structure: Likely reports to a Marketing Manager or Head of Marketing. The role involves close collaboration with marketing specialists and potentially other designers or external agencies.

Operations Impact: The designer's work directly influences brand perception, lead generation effectiveness through marketing assets, and the overall professionalism of the company's external communications. By translating complex SaaS offerings into clear visuals, they enable more effective sales and marketing efforts, indirectly contributing to revenue growth.

Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in visual communication for the e-mobility and SaaS sectors.

• Leadership: Potential to grow into a Senior Designer or Art Director role, leading design projects, mentoring junior designers, or managing external creative resources.

• Cross-Functional Development: Gain deeper insights into B2B marketing strategies, sales enablement, and product marketing through close collaboration.

• Skill Expansion: Further development in areas like motion graphics, advanced AI design techniques, or UX/UI principles aligned with company needs.

📝 Enhancement Note: This role offers a solid platform for a designer looking to specialize in the B2B SaaS and e-mobility space. The company's growth and "Remote First" model provide flexibility and potential for career advancement within a forward-thinking organization. The emphasis on KPIs suggests a path toward roles where design impact is directly measurable.

🌐 Work Environment

Office Type: Hybrid model with a "Remote First" philosophy. Employees can choose to work from home, utilize co-working spaces across Germany, or work from the modern headquarters in Cologne.

Office Location(s): Headquarters in Cologne, Germany (postal code 50823). The "Remote First" policy means work is not tied to this location for most employees, but it serves as a central hub for collaboration and events.

Workspace Context:

• Flexibility & Autonomy: The "Remote First" approach emphasizes trust and autonomy, requiring self-discipline and strong remote communication skills.

• Technology-Enabled: Provision of hardware and support for home office setups ensures employees have the necessary tools to be productive regardless of location.

• Collaborative Hub: The Cologne office likely serves as a space for team meetups, workshops, and in-person collaboration events, fostering team spirit.

• Inclusivity: A dog-friendly office environment contributes to a relaxed and welcoming atmosphere.

Work Schedule: Flexible working hours with core working times from 9:00 to 12:00. This allows for individual time management, accommodating personal needs while ensuring team availability for critical interactions.

📝 Enhancement Note: The "Remote First" policy combined with a physical headquarters in Cologne offers a unique blend of flexibility and community. Candidates should be comfortable with remote work dynamics, including asynchronous communication and self-management, while also valuing occasional in-person collaboration and team events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume and portfolio. Candidates will be assessed for relevant experience, design skills, and cultural fit.

• Skills Assessment/Case Study: A practical design challenge or a review of portfolio case studies may be required. This will assess conceptual thinking, execution skills, and problem-solving abilities within the context of B2B SaaS marketing.

• Interviews: Typically 1-2 interviews with the hiring manager and potentially other marketing team members. These interviews will delve into experience, approach to design, collaboration style, and understanding of brand management.

• Cultural Fit: Assessment of alignment with company values like "Spark joy together," flexibility, and a data-informed approach.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects, prioritizing those that demonstrate B2B SaaS experience, conceptual strength, and successful execution across multiple touchpoints.

• Detail Your Process: For each project, clearly outline the brief, your role, the challenges, your design process (ideation, concept development, execution), the tools used (including AI if applicable), and the outcomes or impact.

• Quantify Results: Where possible, include metrics or KPIs that show the effectiveness of your designs (e.g., increased engagement, improved conversion rates, positive feedback).

• Highlight Brand Consistency: Showcase how you've applied and maintained brand guidelines across different platforms.

• Prepare for AI Discussion: Be ready to discuss your experience with AI tools, how you integrate them into your workflow, and how you ensure brand consistency and quality with AI-generated assets.

Challenge Preparation:

• If a design challenge is provided, thoroughly understand the brief and target audience.

• Focus on demonstrating your strategic thinking and problem-solving approach, not just the final aesthetic.

• Be prepared to present your solution, explain your design choices, and articulate how they meet the objectives.

• Practice time management to ensure you can deliver a polished outcome within the given timeframe.

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a design challenge indicates that practical skills and demonstrable experience are highly valued. Candidates should prepare to articulate not just what they designed, but why and how, linking their creative output to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all core design tasks.

• AI Design Tools: Familiarity with AI image generators (e.g., Midjourney, DALL-E, Stable Diffusion) and AI-powered content creation tools for design workflows.

• Prototyping/Wireframing Tools (Optional but beneficial): Figma, Sketch, Adobe XD for creating mockups and user interface designs.

Analytics & Reporting:

CRM & Automation:

• While not a direct user role, understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) can be advantageous for designing channel-optimized content.

📝 Enhancement Note: The explicit mention of AI tools is a key differentiator. Candidates should be prepared to discuss their practical experience and strategic approach to using these tools in a professional design context, ensuring brand integrity and quality. Proficiency in Adobe Creative Suite remains a fundamental requirement.

👥 Team Culture & Values

Operations Values:

• Spark Joy Together: Emphasis on positive collaboration, team spirit, and creating an enjoyable work environment.

• Customer Centricity: Implicit in B2B SaaS, ensuring designs effectively communicate value and address customer needs.

• Innovation & Future-Readiness: Encouragement to use AI tools and stay ahead of design trends.

• Efficiency & Impact: A data-informed approach to design, optimizing creatives for performance and measurable outcomes.

• Flexibility & Autonomy: Valuing employee well-being through remote work, flexible hours, and work-life balance initiatives.

Collaboration Style:

• Cross-Functional: Close collaboration with marketing, potentially sales and product teams, requiring clear communication and ability to integrate feedback.

• Remote-First Communication: Reliance on asynchronous communication tools (e.g., Slack, email, project management software) and virtual meetings.

• Feedback Culture: Openness to receiving and giving constructive feedback to improve designs and processes.

• Team-Oriented: Regular team meetups and events foster a sense of camaraderie and shared purpose, despite remote work.

📝 Enhancement Note: The company's stated values and "Remote First" philosophy suggest a culture built on trust, autonomy, and a strong sense of community despite geographical dispersion. Candidates should demonstrate adaptability, strong communication skills, and a proactive attitude.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Effectively visualizing intricate B2B SaaS concepts for diverse audiences can be challenging.

• Brand Consistency Across Channels: Maintaining a cohesive brand identity across a wide array of digital and physical touchpoints requires meticulous attention to detail.

• Leveraging AI Responsibly: Integrating AI tools while ensuring brand integrity, ethical use, and high-quality output requires skillful navigation.

• Measuring Design Impact: Demonstrating the direct ROI of design efforts within a marketing context can be difficult but is increasingly important.

• Balancing Remote Work: Maintaining strong team cohesion and effective collaboration in a predominantly remote environment.

Learning & Development Opportunities:

• AI Design Advancement: Deepen expertise in AI-driven design tools and workflows.

• Industry Specialization: Become a go-to expert for visual communication in the e-mobility and SaaS sectors.

• Marketing Strategy Insight: Gain a deeper understanding of B2B marketing, campaign strategy, and performance analytics.

• Cross-Disciplinary Skills: Explore areas like motion graphics, UX/UI principles, or content strategy.

• Mentorship: Potential for guidance from senior marketing or design leaders.

📝 Enhancement Note: The challenges presented are common in modern design roles, particularly in tech. The opportunities for growth are significant, especially for someone looking to build a career in a high-growth industry with a progressive employer.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating complex technical information into visually engaging designs for a B2B SaaS audience?" (Prepare by having a specific example from your portfolio ready to walk through.)

• "Describe your experience using AI tools in your design process. What are the benefits and potential drawbacks you've encountered?" (Be ready to discuss specific AI tools and your practical application.)

• "How do you ensure brand consistency across multiple marketing channels, especially in a remote or hybrid work environment?" (Focus on process, communication, and brand guidelines.)

Company & Culture Questions:

• "What interests you about chargecloud and the e-mobility/SaaS industry?" (Research the company's mission, products, and recent news.)

• "How do you align with our 'Remote First' philosophy and values like 'Spark joy together'?" (Reflect on your preferred work style and collaborative approach.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your solution, and the impact.

• Process Focus: Clearly articulate your design process, including research, ideation, and iteration.

• Visual Clarity: Use high-quality mockups and presentational graphics. Ensure any AI-generated elements are clearly identified and their purpose explained.

• B2B Relevance: Emphasize how your designs solved business problems or achieved marketing objectives for B2B clients.

• Conciseness: Be prepared to present key projects efficiently, leaving time for discussion and Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, problem-solving skills, and an understanding of business objectives within a B2B SaaS context. Highlighting experience with AI tools and remote collaboration will be key.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit your application through the provided link on the personio.com portal.

• Portfolio Customization: Ensure your portfolio prominently features projects relevant to B2B SaaS, brand management, and marketing asset creation. Tailor your case studies to highlight problem-solving and quantifiable results where possible.

• Resume Optimization: Update your resume to emphasize experience in graphic design, brand development, marketing collateral creation, Adobe Creative Suite proficiency, and any experience with AI design tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how you contribute to marketing objectives. Prepare specific examples for behavioral and situational questions.

• Company Research: Familiarize yourself with chargecloud's products, mission, and company culture. Understand their position in the e-mobility market and their commitment to a "Remote First" approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.