Brand & Graphic Designer

📍 Job Overview

Job Title: Brand & Graphic Designer

Company: Workstream

Location: Lehi, Utah, United States

Job Type: Contractor (with potential to transition to full-time)

Category: Marketing Operations / Brand Management

Date Posted: 2026-04-09T04:59:40

Experience Level: 2-5 Years (Mid-Level)

Remote Status: On-site

🚀 Role Summary

• Execute high-quality design work across marketing and sales channels, ensuring brand consistency and clarity across all touchpoints.

• Act as a strategic partner to the business, guiding stakeholders on visual communication and design project scoping rather than simply fulfilling requests.

• Lead the evolution and management of brand systems, establishing scalable design patterns and standards.

• Manage incoming design requests, including project scoping, prioritization, and workflow improvement.

• Mentor and manage part-time designers or contractors, ensuring adherence to quality standards.

📝 Enhancement Note: While the original posting is for a "Brand & Graphic Designer," the responsibilities described lean heavily into "Marketing Operations" and "Brand Management" due to the emphasis on strategic partnership, design operations, project scoping, and stakeholder consultation. The role requires not just execution but also strategic input and operational management of design workflows.

📈 Primary Responsibilities

• Ensure brand consistency and clarity across all marketing, sales, and product-facing materials, evolving the brand system as the company grows.

• Establish templates, standards, and scalable design patterns to maintain brand integrity and facilitate efficient design production.

• Act as a strategic advisor for design requests, helping stakeholders clarify objectives and recommending optimal formats, structures, or visual approaches.

• Translate vague requests into clear project scopes by defining goals, audience, deliverables, and timelines.

• Prioritize design requests based on business impact and strategic alignment.

• Manage the design request intake process, ensuring efficient workflow and timely delivery.

• Manage and mentor part-time designers or contractors, reviewing their work and maintaining quality standards.

• Improve design workflows and processes across the company to enhance efficiency and collaboration.

• Work closely with product marketing, growth, sales, and leadership teams to translate strategic initiatives into clear visual communication.

• Develop and maintain strong cross-functional partnerships to ensure design alignment with business objectives.

📝 Enhancement Note: The core responsibilities highlight a strategic, consultative approach to design, moving beyond traditional graphic design execution. The emphasis on "design consulting," "project scoping," and "design operations" indicates a need for proactive engagement and process ownership.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio demonstrating relevant skills is implied.

Experience: 2-5 years of experience in brand design, graphic design, or a related visual design role, with demonstrated experience in strategic design consultation and project management.

Required Skills:

• Strong design craft and exceptional visual storytelling abilities.

• Confidence in advising stakeholders and pushing back constructively on design requests.

• Proven ability to translate vague requests into clear project scopes and actionable design plans.

• Experience in owning design operations, including intake processes and prioritization.

• Demonstrated ability to mentor and elevate the work of other designers or contractors.

• Proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Understanding of brand systems and ability to maintain brand consistency.

Preferred Skills:

• Experience with design systems management and evolution.

• Familiarity with project management tools (e.g., Asana, Trello, Jira).

• Experience in a high-growth startup or technology company environment.

• Knowledge of marketing and sales collateral best practices.

• Basic understanding of UI/UX principles for web and digital platforms.

• Experience in a role that required advising on messaging hierarchy and information structure.

📝 Enhancement Note: The "Who You Are" section directly translates into required skills. The emphasis on "strategic partner," "consulting," and "mentorship" suggests a candidate who is proactive, confident, and capable of leading design initiatives beyond simple execution. The "2-5 years" experience level aligns with this expectation of growing strategic and operational capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of brand and graphic design projects.

• Demonstrate visual storytelling capabilities through case studies or project examples.

• Include examples of how you have evolved or maintained brand systems and consistency.

• Showcase projects where you acted as a strategic design partner, advising stakeholders on the best approach.

• Present examples of project scoping and prioritization, illustrating how you managed design requests.

Process Documentation:

• Examples of how you have improved design workflows or established scalable design patterns.

• Illustrate your approach to clarifying project objectives and translating vague requests into clear scopes.

• Provide evidence of how you have advised stakeholders on optimal visual communication strategies.

📝 Enhancement Note: Given the role's emphasis on strategic partnership, design operations, and consulting, a portfolio must go beyond purely aesthetic execution. It needs to demonstrate strategic thinking, process management, and the ability to influence stakeholders.

💵 Compensation & Benefits

Salary Range: $30 - $50 per hour.

Benefits:

• Discretionary bonus package.

• Equity package.

• Potential to transition into a full-time role.

Working Hours: 40 hours per week, with a 5-day in-office setup required.

📝 Enhancement Note: The salary range is explicitly stated for the Utah location. The "discretionary bonus" and "equity package" are noted as additional compensation components. The on-site requirement is a key aspect of the work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: HR Tech / SaaS (Software as a Service) for the hourly workforce.

Company Size: Series B funded, indicating significant growth and a dynamic environment. The exact employee count isn't specified, but Series B typically implies a company with established teams and ongoing expansion.

Founded: Not explicitly stated, but the company is actively fundraising and growing, suggesting a relatively young but rapidly scaling organization.

Team Structure:

• The Brand Designer will be part of the marketing team and will collaborate closely with product marketing, growth, sales, and leadership.

• The role involves managing and mentoring part-time designers or contractors, indicating a potential for building a small design support team.

Methodology:

• Workstream focuses on building an all-in-one HR, payroll, and hiring platform for the hourly workforce, indicating a data-driven and customer-centric approach to product development and marketing.

• The company emphasizes a "mission-driven" culture, suggesting a focus on impact and serving their target market.

• Design work is framed as a "strategic partner to the business," implying a methodology that integrates design thinking into business strategy and operations.

Company Website: https://www.workstream.us/

📝 Enhancement Note: Workstream's mission to serve the underserved hourly workforce and its Series B funding suggest a fast-paced, innovative environment where strategic contributions are highly valued. The emphasis on collaboration and mission-driven work is crucial for understanding the company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer (2-5 years of experience) with significant growth potential into a more senior or lead design role. It's characterized by taking ownership of design operations and acting as a strategic partner, which are key development areas for operations professionals.

Reporting Structure: The Brand Designer will work closely with marketing, sales, and leadership. Direct reporting lines are not specified, but it's likely within the marketing department, potentially reporting to a Marketing Director or Head of Marketing.

Operations Impact: The Brand Designer's impact is directly tied to enhancing Workstream's brand presence, supporting marketing and sales efforts with effective visual communication, and ensuring brand consistency across all customer touchpoints. This contributes to lead generation, customer acquisition, and overall brand perception, which are critical for a growing SaaS company.

Growth Opportunities:

• Full-time Transition: Strong potential to transition from a contractor role to a permanent full-time position based on performance and business needs.

• Leadership Development: Opportunity to grow into a lead design role, potentially managing a team of designers and contractors, and further developing strategic design operations.

• Skill Expansion: Develop deeper expertise in brand systems, strategic design consulting, project management, and cross-functional collaboration within a high-growth tech environment.

• Industry Exposure: Gain experience in the HR Tech and SaaS sectors, working with prominent brands in the hourly workforce market.

📝 Enhancement Note: The contractor-to-full-time potential is a significant growth opportunity. The role's emphasis on strategic partnership and operational management points towards a career path that develops leadership and broader business acumen within the design function.

🌐 Work Environment

Office Type: The role requires a 5-day in-office setup in Lehi, Utah. This indicates a traditional office environment designed for collaboration.

Office Location(s): Lehi, Utah. Specific office details are not provided, but being in Utah suggests access to a growing tech talent pool and a specific regional business ecosystem.

Workspace Context:

• The on-site requirement is intended to enable close collaboration with the marketing team and cross-functional partners, fostering a dynamic and interactive work environment.

• As a designer, the workspace will likely be equipped with the necessary design tools and technology to support creative output.

• Opportunities for direct interaction with marketing, sales, and leadership teams will be frequent, facilitating a deep understanding of business objectives and brand strategy.

Work Schedule: A standard 40-hour work week, 5 days in-office. While specific flexibility isn't detailed, the emphasis on collaboration suggests a structured workday.

📝 Enhancement Note: The mandatory 5-day in-office presence is a critical factor for candidates. It's designed to maximize team synergy and cross-functional communication, which is essential for a role focused on brand strategy and operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, experience, and alignment with the role's contractor status and on-site requirement.

• Portfolio Review: Candidates will be expected to present their portfolio, highlighting relevant brand design, strategic consultation, and brand system management experience. Be prepared to discuss specific projects and your role in them.

• Skills Assessment/Case Study: A potential design challenge or case study to assess practical design skills, strategic thinking, and problem-solving abilities related to Workstream's brand and marketing needs.

• Stakeholder Interviews: Interviews with marketing and/or sales leaders to assess strategic thinking, collaboration style, and how you would function as a business partner.

• Manager Interview: Final interview with the hiring manager to discuss fit, career aspirations, and operational expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your brand design craft, strategic consulting experience, and ability to manage design operations or systems.

• Showcase Impact: For each project, clearly articulate the business challenge, your role and approach, the solutions you implemented, and the measurable outcomes or impact (e.g., improved brand consistency, successful campaign execution, streamlined design process).

• Highlight Consulting & Scoping: Include examples where you advised stakeholders on design strategy, reframed requests, or managed project scopes. This is a key differentiator for this role.

• Demonstrate Brand System Expertise: Show examples of how you've contributed to or managed brand guidelines, templates, or design patterns.

• Prepare for Questions: Be ready to discuss your design process, how you handle feedback, your experience mentoring others, and your understanding of Workstream's mission and target audience.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the brief, defining objectives, and presenting a clear, well-reasoned solution that aligns with Workstream's brand and business goals.

• Practice articulating your thought process, design decisions, and how your solution addresses the core business need.

📝 Enhancement Note: The emphasis on "strategic partner," "design consulting," and "project scoping" means interviewers will be looking for more than just aesthetic talent. Candidates must be prepared to demonstrate their business acumen and operational capabilities in design.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Experience with other design tools like Figma, Sketch, or similar may also be beneficial.

• Project Management Tools: Familiarity with tools such as Asana, Trello, Jira, or Monday.com is likely required for managing design requests and workflows.

• Brand Management Tools: Experience with digital asset management (DAM) systems or brand guideline platforms could be a plus.

Analytics & Reporting:

CRM & Automation:

• Understanding how design assets are used within CRM systems (e.g., Salesforce) or marketing automation platforms (e.g., HubSpot, Marketo) for sales collateral and campaigns would be beneficial.

📝 Enhancement Note: The role requires strong proficiency in core design software. Additionally, experience with project management and workflow tools is critical given the "design operations" aspect of the job.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Workstream's purpose of serving the hourly workforce.

• Strategic Partnership: Valuing design as a strategic function that drives business outcomes, not just an execution service.

• Collaboration: Emphasis on working closely with marketing, sales, and product teams.

• Efficiency & Scalability: Focus on creating design systems and processes that are scalable and improve efficiency.

• Quality & Consistency: Maintaining high standards for brand execution and design craft.

• Growth Mindset: Embracing learning, mentorship, and continuous improvement in a fast-paced environment.

Collaboration Style:

• Proactive and consultative, offering guidance and recommendations rather than passively accepting requests.

• Cross-functional, working closely with various departments to align design with business goals.

• Mentorship-oriented, supporting and elevating the work of other designers or contractors.

• Iterative, likely involving feedback loops and revisions to achieve optimal results.

📝 Enhancement Note: The company culture emphasizes a proactive, strategic approach to design. Candidates should demonstrate an understanding of how design supports business objectives and a willingness to collaborate and mentor.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Partnership with Execution: Effectively switching between high-level strategic consultation and hands-on design execution.

• Managing Diverse Stakeholder Needs: Navigating and prioritizing requests from various departments with potentially competing priorities.

• Evolving Brand System: Keeping the brand system fresh, consistent, and scalable as the company rapidly grows and expands its product offerings.

• Mentoring and Quality Control: Ensuring high-quality output from contractors or junior designers while managing workflows.

• On-site Requirement: Adapting to a mandatory 5-day in-office schedule in a dynamic startup environment.

Learning & Development Opportunities:

• Strategic Design Leadership: Deepen skills in acting as a strategic partner, consulting, and influencing business decisions through design.

• Design Operations Management: Gain experience in managing design workflows, processes, and potentially a small team.

• SaaS & HR Tech Industry: Develop expertise in a high-growth, impactful industry.

• Brand System Development: Contribute to and evolve a dynamic brand system for a growing tech company.

• Career Progression: Potential to move into a full-time role and advance to a lead design or art director position.

📝 Enhancement Note: The challenges are inherent to a role that blends strategic thinking with operational management and creative execution in a fast-paced environment. The growth opportunities are significant for someone looking to develop beyond pure design execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you acted as a strategic design partner for a stakeholder. How did you clarify their objectives, and what was the outcome?"

• "How do you approach scoping a design project when the initial request is vague or incomplete? Walk us through your process."

• "Imagine a stakeholder requests an urgent slide deck design, but you believe a one-pager or a web page would be more effective. How would you advise them, and what would be your reasoning?"

Company & Culture Questions:

• "What appeals to you about Workstream's mission to serve the hourly workforce?"

• "How do you see design contributing to Workstream's growth and brand perception?"

• "Describe your experience mentoring other designers or managing contractors. How do you ensure quality and consistency?"

Portfolio Presentation Strategy:

• Storytelling is Key: For each portfolio piece, frame it as a narrative: the problem, your strategy, your execution, and the results.

• Focus on Strategic Input: Emphasize instances where you consulted, advised, or influenced the direction of a project beyond just executing a brief. Highlight your role in scoping and prioritization.

• Demonstrate Brand Stewardship: Clearly show how you've maintained or evolved brand consistency and systems.

• Quantify Impact: Whenever possible, use metrics to illustrate the success of your designs (e.g., increased engagement, improved conversion rates, successful campaign reach).

• Prepare for a Design Challenge: If a challenge is given, focus on a structured approach, clear rationale for decisions, and a polished final output that reflects Workstream's brand.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, operational capabilities, and a consultative approach, in addition to strong design skills. The ability to articulate process and impact is crucial.

📌 Application Steps

To apply for this Brand & Graphic Designer position:

• Submit your application through Workstream's Greenhouse portal.

• Portfolio Customization: Curate your portfolio to prominently feature projects showcasing strategic design consulting, brand system management, and project scoping/operations experience. Tailor your 'About Me' section to highlight your understanding of Workstream's mission and the hourly workforce.

• Resume Optimization: Ensure your resume clearly articulates your experience in brand design, graphic design, and any relevant operational responsibilities. Use keywords such as "Brand Systems," "Design Operations," "Stakeholder Management," "Project Scoping," and "Visual Storytelling." Highlight achievements with quantifiable results where possible.

• Interview Preparation: Practice articulating your design process, strategic decision-making, and how you handle stakeholder interactions. Prepare specific examples for behavioral questions related to leadership, problem-solving, and collaboration. Rehearse your portfolio presentation, focusing on the narrative and impact of your work.

• Company Research: Thoroughly research Workstream's mission, target market (hourly workforce), recent funding rounds, and their existing brand presence. Understand their competitors and the unique challenges of marketing to their customer base. Familiarize yourself with the brands they serve (e.g., Burger King, IHOP).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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