Brand and Digital Marketing Designer

📍 Job Overview

Job Title: Brand and Digital Marketing Designer

Company: TGT Global

Location: Quezon City, Metro Manila, Philippines

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-06-04

Experience Level: 3+ Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in blending creative design with strategic digital marketing execution to elevate TGT Global's brand presence.

• Responsibilities encompass the end-to-end creation of premium brand assets for both print and digital platforms, ensuring consistent brand messaging.

• The position requires hands-on management of paid advertising campaigns across Meta and Google Ads, focusing on measurable results and ROI.

• A key aspect involves leveraging Artificial Intelligence (AI) tools to enhance design and marketing output efficiency, while maintaining brand integrity and quality standards.

📝 Enhancement Note: While the title suggests a "Brand and Digital Marketing Designer," the core responsibilities and required skills clearly indicate a hybrid role that bridges graphic design, digital campaign management, social media execution, and content management. The emphasis on AI tools and premium brand design for specific industries points towards a sophisticated marketing operations function within a design-conscious organization.

📈 Primary Responsibilities

• Design and produce high-quality, print-ready collateral, including brochures, catalogues, specification sheets, and price lists, ensuring adherence to brand guidelines.

• Create compelling trade presentation decks, exhibition materials, advertisements, promotions, and point-of-sale artwork, delivering production-ready files for both digital and offset printing.

• Strategically utilize AI tools for design and marketing output, including image generation and copywriting, with a critical review process to ensure brand standard compliance.

• Develop, manage, and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads, focusing on reach, engagement, cost per result, and Return on Ad Spend (ROAS).

• Conceptualize, design, and produce social media assets (static, carousel, video/Reels) for Instagram and LinkedIn, maintaining an 8-week forward content pipeline.

• Update and maintain the company website via CMS (WordPress, Shopify, or equivalent), including product listings, page updates, imagery, banners, and copy.

• Design and schedule email marketing campaigns (EDMs) and manage accurate distribution lists.

• Maintain the marketing drive, ensuring organized file management and asset library.

• Monitor and report on monthly campaign performance metrics for paid media and social media channels, providing insights for strategy optimization.

• Provide general marketing administration support to the Marketing Manager, as needed.

📝 Enhancement Note: The responsibilities highlight a need for not just creative execution but also a strong understanding of performance marketing and content operations. The requirement to manage a forward pipeline of assets and report on metrics indicates a structured approach to marketing campaign execution and optimization, typical of roles within a robust marketing operations framework.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles requiring this level of expertise and experience.

Experience: Minimum of 3 years of experience in a combined graphic design and digital marketing role.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) is non-negotiable.

• Demonstrated experience managing Meta Ads Manager and Google Ads with a focus on measurable results.

• Proven experience managing Instagram and LinkedIn as brand channels, including organic content strategy and community engagement.

• Experience managing content in a CMS platform such as WordPress or Shopify.

• Proficiency in AI tools for design and marketing output (image generation, copywriting, video), with the ability to review and refine AI-generated content to brand standards.

• Excellent written and spoken English communication skills with exceptional attention to detail.

• Ability to manage multiple projects and priorities independently, demonstrating strong organizational and time management skills.

Preferred Skills:

• Experience in industries such as architecture, interiors, building products, or luxury goods.

• Familiarity with email marketing platforms like Mailchimp or Klaviyo.

• Basic video editing skills for social content (Reels, product videos).

• Experience with Figma or similar collaborative design tools.

• Understanding of SEO principles as applied to product pages and web content.

• Exposure to AutoCAD or SketchUp.

• A genuine interest in interiors, architecture, or design.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite proficiency, paid media management platforms, CMS experience, and AI tool utilization points to a technically adept designer who can also execute and analyze marketing campaigns. The portfolio requirement is crucial for demonstrating relevant design aesthetic and campaign success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of premium brand aesthetics across both print and digital mediums.

• Examples of collateral designed for specific industries like architecture, interiors, building products, or luxury goods.

• Case studies or sections demonstrating successful paid advertising campaigns managed on Meta Ads Manager and Google Ads, highlighting key metrics and results (e.g., engagement, ROAS).

• Examples of social media content created for Instagram and LinkedIn, illustrating organic strategy and community engagement.

• Demonstrations of website content updates via a CMS, possibly including product listings or page redesigns.

Process Documentation:

• Ability to document and maintain processes for content creation, campaign management, and website updates.

• Clear articulation of workflow for reviewing and approving AI-generated content.

• Process for managing and organizing digital assets and marketing collateral.

📝 Enhancement Note: The role demands a portfolio that not only displays creative talent but also demonstrates a strategic, results-oriented approach to digital marketing and brand management, with a clear emphasis on premium aesthetics and performance metrics. The integration of AI tools in the creative process needs to be evident.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3+ years), the location (Quezon City, Philippines), and the specialized skill set (advanced Adobe Suite, paid media management, AI tools), a competitive salary range for this role in Quezon City, Philippines, would typically fall between PHP 50,000 to PHP 85,000 per month. This estimate is derived from industry benchmarks for similar roles in the Metro Manila area, considering the demand for skilled digital marketing designers.

Benefits:

• Additional HMO coverage for dependents and pre-existing conditions.

• Dental support.

• Life insurance.

• 24 Paid Time Off (PTO) days, with conversion options.

• Annual appraisals.

• Awards and recognition programs.

• Referral programs.

• Company events.

• Free daily meals and treats.

• Career development opportunities.

• Access to certifications.

• Employee savings program.

• Vibrant office culture.

Working Hours: Day Shift (AU) - This likely refers to Australian business hours, implying a need for alignment with teams in that region, or it might be a typo and mean "Day Shift" in general for local operations. Given the location is Quezon City, Philippines, a standard 40-hour work week during Philippine business hours is most probable, but confirmation on the "AU" aspect is recommended.

📝 Enhancement Note: The salary estimate is based on general market research for similar roles in the Philippines, factoring in the specific technical and creative demands of this position. The benefits package is comprehensive, aligning with TGT Global's positioning as a "Great Place to Work®." Clarification on "Day Shift (AU)" is advised.

🎯 Team & Company Context

🏢 Company Culture

Industry: TGT Global operates within industries that likely involve premium products or services, given the emphasis on "premium brand design" and preferred experience in "architecture, interiors, building products, or luxury goods." This suggests a focus on high-value markets where brand perception and aesthetic quality are paramount.

Company Size: TGT Global is likely a medium to large enterprise, given the structured benefits package, certifications, employee savings program, and "Great Place to Work®" certification. This implies established processes and a dedicated HR/Operations team.

Founded: Information on the founding date is not provided, but the company's "Great Place to Work®" certification suggests a mature organization with a focus on employee experience and a positive workplace culture.

Team Structure:

• The role reports to a Marketing Manager.

• It is likely part of a broader Marketing department that collaborates closely with Sales, Product, and potentially Creative teams.

• The Designer will work alongside other marketing specialists, potentially in digital marketing, content creation, or campaign management.

Methodology:

• Data-driven decision-making is implied through the requirement to report on campaign performance metrics (reach, engagement, cost per result, ROAS) and optimize based on these insights.

• A structured approach to content creation and campaign management is evident, with requirements for forward pipelines and content calendars.

• Emphasis on brand consistency and adherence to brand standards across all marketing materials.

• Integration of AI tools into workflow suggests an embrace of modern technology to enhance efficiency and output.

Company Website: https://careers.tgtglobal.com

📝 Enhancement Note: The company culture appears to be employee-centric, valuing growth, well-being, and a positive work environment, as evidenced by their "Great Place to Work®" certification and extensive benefits. The operational focus is on quality, performance, and leveraging technology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level specialist. It requires a solid foundation of 3+ years of experience, enabling independent execution of core design and digital marketing tasks. It's a hands-on role where the individual is expected to contribute significantly to campaign execution and brand asset creation.

Reporting Structure: The Brand and Digital Marketing Designer reports directly to the Marketing Manager. This provides a clear line of communication for strategy, feedback, and performance review.

Operations Impact: The designer's work directly impacts TGT Global's brand perception, customer acquisition, and revenue generation through effective campaign creative, optimized digital advertising, and engaging social media content. Maintaining brand consistency and driving campaign performance are key operational contributions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like performance marketing creative, AI-driven design workflows, or advanced social media strategy.

• Industry Expertise: Develop specialized knowledge in luxury goods, architecture, or building products, becoming a go-to expert for these sectors within the marketing team.

• Leadership Potential: With proven success, there could be opportunities for senior designer roles, leading specific creative projects, or mentoring junior team members.

• Cross-Functional Learning: Gain exposure to broader marketing strategies, SEO principles, and potentially product development through collaboration.

• Certifications: Utilize company-provided certifications to formalize skills in areas like Google Ads, Meta Ads, or specific design software.

📝 Enhancement Note: The role offers a strong foundation for a career in marketing design and digital campaign execution. Growth is likely to come from specialization and demonstrating impact on key business objectives, supported by the company's commitment to career development.

🌐 Work Environment

Office Type: The role is based in Eastwood, Quezon City, within a vibrant office environment. The mention of "vibrant office culture" and "free daily meals & treats" suggests a dynamic and engaging workspace designed to foster collaboration and employee well-being.

Office Location(s): Eastwood, Quezon City, Metro Manila, Philippines. This is a well-established business district with good accessibility.

Workspace Context:

• The workspace is designed to be collaborative, encouraging interaction among team members.

• Access to necessary design and marketing tools, including advanced software and potentially AI-powered platforms.

• Opportunities for regular interaction with the Marketing Manager and other marketing team members for project alignment and feedback.

• The "Day Shift (AU)" notation might imply a need for some overlap with Australian business hours, potentially requiring flexibility in scheduling for specific meetings or tasks.

Work Schedule: Standard 40-hour work week. The "Day Shift (AU)" notation requires clarification; however, it is likely a standard daytime schedule focused on local operations, possibly with some flexibility for cross-regional collaboration.

📝 Enhancement Note: The work environment emphasizes a positive and collaborative culture, supported by amenities and a focus on employee experience. The specific implications of "Day Shift (AU)" should be clarified by the hiring manager for accurate understanding of the daily schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role based on required skills and experience.

• Portfolio Presentation: A likely stage where candidates present their portfolio to the hiring manager or a panel, discussing their design process, campaign management experience, and how they've driven results. Emphasis will be on premium brand design and measurable outcomes.

• Skills Assessment: Potential for a practical design challenge or a case study focusing on campaign optimization, AI tool application, or website content update, to evaluate technical proficiency and problem-solving abilities.

• Behavioral & Cultural Fit Interview: Discussion around teamwork, project management, attention to detail, and alignment with TGT Global's values and "Great Place to Work®" culture.

• Final Interview: May involve senior management or HR to discuss overall fit, career aspirations, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements: premium brand design (print/digital), paid media campaign management (with results), social media content, and AI tool utilization.

• Showcase Process: For each project, briefly explain the brief, your role, the design/marketing process, the tools used (especially Adobe Suite and AI), and the measurable impact or results achieved.

• Highlight AI Integration: Clearly articulate how you used AI tools, what challenges they helped overcome, and your process for refining AI output to meet brand standards.

• Quantify Results: For digital marketing and paid media examples, provide specific metrics (e.g., CTR, conversion rates, ROAS, engagement rates) and explain the context.

• Brand Consistency: Emphasize how you maintained brand consistency across different channels and collateral types.

• Tailor to TGT Global: If possible, demonstrate an understanding of their industry (e.g., luxury goods, architecture) through your project selection or by adding a brief note on how your skills apply.

Challenge Preparation:

• Prepare to demonstrate your proficiency in Adobe Creative Suite by completing a design task under timed conditions.

• Be ready to analyze a hypothetical campaign scenario and propose creative solutions or optimizations for Meta/Google Ads.

• Practice articulating your thought process for refining AI-generated content to match brand guidelines.

• Review basic SEO principles and how they apply to website content and product pages.

📝 Enhancement Note: The application process heavily relies on a strong, relevant portfolio. Candidates should prepare to not only showcase their creative work but also their strategic thinking, analytical skills, and ability to deliver measurable results, particularly in the context of premium branding and digital campaign execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Illustrator, InDesign, and Photoshop for all graphic design and collateral production needs.

• AI Design & Marketing Tools: Proficiency in AI for image generation, copywriting, and potentially video creation. Ability to critically review and refine AI output is essential.

Analytics & Reporting:

• Meta Ads Manager: For setting up, managing, and optimizing Facebook and Instagram advertising campaigns.

• Google Ads: For managing and optimizing Google advertising campaigns.

• Social Media Analytics: Built-in analytics for Instagram and LinkedIn to monitor performance.

• CMS Analytics: Tools integrated within CMS platforms (e.g., WordPress, Shopify) for website traffic and user behavior.

CRM & Automation:

• Content Management Systems (CMS): WordPress, Shopify, or equivalent for website updates and content management.

• Email Marketing Platforms: Familiarity with Mailchimp, Klaviyo, or similar for designing and scheduling EDMs.

Other Potential Tools:

• Figma: Preferred for collaborative design work.

• AutoCAD / SketchUp: Exposure to these is a plus, especially for industry-specific projects.

• File Management: Tools for maintaining organized marketing drives and asset libraries.

📝 Enhancement Note: The technology stack is a blend of industry-standard design software, performance marketing platforms, and modern AI tools. Proficiency in these areas, particularly in Adobe Creative Suite and paid media management, is critical.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, premium brand assets and executing marketing campaigns with precision.

• Data-Driven Optimization: Utilizing performance metrics from digital campaigns and social media to inform strategy and drive continuous improvement.

• Innovation & Adaptability: Embracing new technologies like AI to enhance creative output and marketing efficiency, while maintaining quality control.

• Brand Stewardship: Upholding and consistently applying brand guidelines across all touchpoints to ensure a cohesive and premium brand image.

• Collaboration & Communication: Working effectively with the Marketing Manager and other team members, providing clear updates and seeking feedback.

Collaboration Style:

• Cross-functional Integration: While reporting to the Marketing Manager, collaboration will extend to potentially sales, product, or other creative personnel to ensure marketing efforts align with broader business objectives.

• Feedback-Oriented: An environment where constructive feedback is given and received to refine creative output and campaign strategies.

• Proactive Communication: Maintaining clear communication channels regarding project status, potential roadblocks, and performance insights.

• Efficiency Focused: A shared goal of streamlining processes, leveraging tools (including AI), and optimizing workflows to achieve marketing objectives efficiently.

📝 Enhancement Note: TGT Global's "Great Place to Work®" certification suggests a culture that values employee well-being, growth, and a positive, collaborative environment. The operational values likely revolve around quality, performance, and leveraging technology for efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: Ensuring that premium brand aesthetics do not compromise campaign effectiveness and vice-versa.

• Rapidly Evolving AI Landscape: Staying abreast of new AI tools and techniques, and effectively integrating them into workflows while maintaining quality and brand integrity.

• Managing Multiple Project Streams: Juggling design tasks, campaign management, website updates, and social media content creation simultaneously.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand voice and visual identity across print, digital ads, social media, and website.

• Adapting to Industry-Specific Nuances: Quickly understanding and applying design and marketing principles relevant to architecture, interiors, building products, or luxury goods.

Learning & Development Opportunities:

• Advanced AI Tool Training: Exploring and mastering new AI applications for design, content creation, and marketing analysis.

• Performance Marketing Specialization: Deepening expertise in paid media strategies, audience targeting, and conversion rate optimization.

• Industry-Specific Knowledge: Gaining deeper insights into TGT Global's target markets through ongoing exposure and potential training.

• SEO and Web Analytics: Developing a stronger understanding of how design and content impact search engine rankings and website performance.

• New Software Proficiency: Learning new design tools or collaborative platforms like Figma, if introduced.

📝 Enhancement Note: The role presents opportunities to grow in a technologically forward-thinking marketing team, especially with the integration of AI. The challenges are typical of a fast-paced, multi-faceted marketing role, requiring adaptability and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully launched a paid advertising campaign on Meta or Google Ads. What were the objectives, your strategy, and the key results?" (Focus on metrics, optimization, and creative contribution).

• "How do you approach maintaining brand consistency across different design outputs, especially when working with AI-generated content?" (Highlight your review process, understanding of brand guidelines, and AI refinement techniques).

• "Walk us through your process for managing multiple design and marketing projects simultaneously. How do you prioritize and ensure deadlines are met?" (Emphasize organizational skills, project management tools, and communication).

Company & Culture Questions:

• "What interests you about TGT Global, and how do you see your skills contributing to our brand and marketing efforts?" (Show research into the company, its industry, and your alignment with their values).

• "How do you stay updated with the latest design trends and digital marketing best practices, particularly concerning AI?" (Highlight your proactive learning approach).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design/marketing strategy), the tools used (especially AI), and the quantifiable results.

• Showcase AI Integration: Be prepared to specifically highlight projects where AI was used, detailing your process for prompt engineering, output refinement, and quality assurance.

• Emphasize Premium Aesthetics: Speak to your understanding of luxury and premium design principles and how you applied them.

• Quantify Impact: Use data and metrics to demonstrate the success of your digital marketing campaigns and social media efforts.

• Be Ready for Live Tasks: Have design software and AI tools accessible, as you might be asked to demonstrate a quick task or discuss a hypothetical scenario live.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, strategic marketing execution, proficiency with specific tools (Adobe Suite, AI, ad platforms), and an understanding of premium branding within TGT Global's target industries. Quantifiable results and a clear process for AI integration are critical.

📌 Application Steps

To apply for this Brand and Digital Marketing Designer position:

• Submit your application through the provided link on the TGT Global careers page.

• Tailor Your Resume: Highlight experience with Adobe Creative Suite, Meta Ads Manager, Google Ads, CMS platforms, and AI design tools. Quantify achievements with specific metrics wherever possible.

• Curate Your Portfolio: Select projects that best showcase premium brand design (print/digital), paid media campaign success, social media content creation, and the strategic use of AI tools. Ensure it's easily accessible online.

• Prepare for Portfolio Presentation: Practice discussing your projects, focusing on your process, the tools used, the results achieved, and how you maintained brand consistency, especially with AI-generated content.

• Research TGT Global: Understand their industry focus (architecture, luxury goods, etc.), their brand aesthetic, and their "Great Place to Work®" values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description provides insights based on industry standards and the provided information. Specific details regarding "Day Shift (AU)" and exact responsibilities should be confirmed directly with TGT Global during the application process.