B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago

Location: Brazil

Job Type: Full-Time, Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: August 09, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static B2B ad creatives for digital advertising platforms, focusing on driving engagement, clicks, and conversions.

• Translate go-to-market messaging, campaign strategy, and Ideal Customer Profiles (ICPs) into compelling visual assets.

• Collaborate closely with marketing and growth teams to align creative assets with campaign objectives and iterate based on performance data.

• Leverage AI-powered design tools to accelerate ideation and optimize creative workflows for efficiency.

• Manage multiple design projects, maintain brand consistency, and ensure deliverables meet platform specifications.

📝 Enhancement Note: This role is positioned within a broader "Performance Marketing Design" context, indicating a strong emphasis on data-driven creative and measurable results, rather than purely aesthetic design. The focus on "independent contractor" status suggests a need for self-management and clear deliverable tracking.

📈 Primary Responsibilities

• Design high-converting static B2B ad creatives specifically for LinkedIn, Google Display, Meta, and other digital advertising platforms.

• Translate complex campaign briefs, messaging frameworks, and go-to-market strategies into visually compelling and effective concepts.

• Produce multiple creative variations (headlines, imagery, layouts, CTAs) to facilitate robust A/B testing and performance optimization.

• Create assets in various dimensions and formats, ensuring each is optimized for its intended advertising platform's technical requirements and user experience.

• Maintain strict brand consistency across all creative output while skillfully tailoring visuals to resonate with different target audiences and specific campaign objectives.

• Interpret and integrate Ideal Customer Profiles (ICPs), detailed messaging strategies, and overarching campaign goals to inform and direct creative output.

• Collaborate actively with marketing and growth teams to ensure creative assets are strategically aligned with broader campaign objectives and business goals.

• Participate proactively in brainstorming sessions, contributing fresh, innovative creative concepts that push campaign boundaries.

• Diligently review campaign performance insights and continuously refine creative assets based on data-driven results and learnings.

• Strategically balance creative artistry with pragmatic, performance-focused design decisions that prioritize measurable marketing outcomes.

• Manage multiple concurrent design projects, ensuring high quality, brand integrity, and adherence to strict deadlines.

• Build and maintain organized, accessible libraries of templates, reusable assets, and comprehensive brand materials for efficient future use.

• Develop and implement scalable design systems and repeatable creative frameworks to streamline production and ensure consistency.

• Leverage AI-powered design tools to accelerate ideation processes and enhance overall creative production workflows.

• Ensure all final creative deliverables meet stringent quality standards and specific platform specifications before deployment.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and strategic contribution, emphasizing the designer's role in understanding and impacting marketing performance metrics like CTR and conversion rates. The mention of AI tools suggests a forward-thinking approach to design production.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles requiring this level of experience and strategic input. A strong portfolio can often substitute for formal education.

Experience: 3+ years of dedicated experience creating B2B advertising creatives for digital marketing campaigns, with a proven track record of success.

Required Skills:

• B2B Advertising Design: Proven experience creating static ad creatives specifically for B2B digital marketing campaigns.

• Platform Expertise: Demonstrated ability to design for LinkedIn Ads, Google Display Network, Meta Ads (Facebook/Instagram), and similar platforms.

• Adobe Creative Suite: Expert proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for creating and manipulating visual assets.

• Canva Proficiency: Strong ability to utilize Canva for efficient design creation and iteration.

• Performance Marketing Understanding: Deep comprehension of how design impacts marketing performance metrics (CTR, conversions, engagement).

• Visual Storytelling & Layout: Excellent skills in creating compelling visual narratives and aesthetically pleasing, effective layouts.

• A/B Testing Design: Experience producing multiple creative variations for testing and optimization.

• AI Design Tools: Familiarity and practical experience with AI-assisted creative tools such as Midjourney, Adobe Firefly, and ChatGPT for ideation and asset generation.

• Conversion-Focused Design: Understanding of design principles that drive user action and conversions.

• Marketing Strategy Translation: Ability to effectively translate marketing strategy, messaging frameworks, and ICPs into visual designs.

• Brand Consistency: Skill in maintaining brand integrity while adapting designs for specific campaigns and audiences.

• Project Management: Strong organizational skills to manage multiple projects simultaneously and meet deadlines.

Preferred Skills:

• Experience working directly with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics (CTR, CPC, Conversion Rate) and how design influences them.

• Experience creating motion graphics or animated advertising assets.

• Background in marketing for SaaS, technology, or professional services industries.

• Experience using project management platforms like ClickUp, Asana, or Notion for workflow management.

📝 Enhancement Note: The required skills emphasize a blend of technical design proficiency and strategic marketing acumen. The explicit mention of AI tools indicates a need for candidates to be adaptable and embrace new technologies in their workflow. The "Nice-to-Have" section points towards candidates who can hit the ground running with minimal ramp-up time.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Digital Ad Creatives: Showcase a minimum of 3-5 distinct campaigns featuring static ad creatives for platforms like LinkedIn, Google Display, and Meta. Each example should ideally demonstrate an understanding of the target audience and campaign objective.

• Performance Focus: Highlight examples where design directly contributed to measurable marketing outcomes (e.g., improved CTR, higher conversion rates). Quantifiable results are highly valued.

• Creative Variation & Testing: Include examples of multiple design variations created for A/B testing within a single campaign, illustrating the iterative design process.

• Brand Adaptation: Demonstrate the ability to maintain brand consistency while tailoring creative elements to suit different target ICPs or campaign messaging.

• Platform Optimization: Showcase assets designed with specific platform requirements in mind (e.g., correct dimensions, file types, aspect ratios).

Process Documentation:

• Campaign Brief Interpretation: Provide evidence of how you translate campaign briefs, marketing strategies, and ICPs into actionable design plans. This could be through a case study outlining the initial brief and your resulting design approach.

• Design System/Template Usage: If applicable, demonstrate the use or creation of design systems, templates, or repeatable frameworks that ensure efficiency and consistency in creative production.

• AI Tool Integration: Briefly explain how AI design tools were leveraged in your workflow for specific projects, highlighting benefits such as speed, ideation, or asset generation.

• Performance Feedback Loop: Illustrate how you incorporate campaign performance data and testing insights into subsequent design iterations.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to produce "performance-driven" creative. Applicants should curate their portfolio to explicitly demonstrate the connection between their design work and business results.

💵 Compensation & Benefits

Salary Range: Based on the experience level (Mid-Level, 2-5 years), the remote nature, and the requirement for specialized B2B performance marketing design skills, a competitive salary range for a B2B Graphic Designer in Brazil, working for a US-based company with US Eastern Standard Time (EST) working hours, would likely fall between R$ 7,000 to R$ 12,000 per month. This estimate considers the cost of living in Brazil, the demand for skilled remote designers, and the potential for higher compensation when aligning with US business hours.

Benefits:

• Fully Remote Opportunity: Work from anywhere within Brazil, offering flexibility and work-life balance.

• Alignment with US Business Hours: Opportunity to work within the U.S. Eastern Standard Time (EST) zone, potentially leading to higher compensation and exposure to international markets.

• Career Growth Opportunities: Potential pathways into Senior Graphic Designer, Creative Lead, or Performance Creative Strategist roles within Pavago or its client organizations.

• High-Impact Role: Directly contribute to the success of performance marketing initiatives and business growth.

• Collaborative Environment: Opportunity to work with experienced marketing and growth teams.

• Exposure to Modern Practices: Gain experience with AI-powered creative workflows and contemporary advertising strategies.

Working Hours: The role requires adherence to U.S. Eastern Standard Time (EST) working hours. This typically translates to approximately 40 hours per week, with flexibility in daily scheduling as long as core EST business hours are covered for collaboration and meetings.

📝 Enhancement Note: The salary estimate is based on research of mid-level graphic designer roles in Brazil, adjusted for remote work, specialized B2B performance marketing skills, and the expectation of working within US time zones. Benefits are highlighted to emphasize the attractive aspects of a remote, growth-oriented role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the B2B marketing and talent solutions space, connecting companies with specialized remote talent. The client Pavago is hiring for is likely in a B2B sector such as SaaS, technology, or professional services, given the job description's emphasis.

Company Size: While not explicitly stated, Pavago appears to be a platform or agency that facilitates hiring for multiple clients, suggesting a dynamic environment that supports a distributed workforce. The client company's size is not specified but likely has established marketing and growth teams.

Founded: Pavago's founding date is not provided, but its business model suggests it is a modern, digitally-native organization focused on remote talent acquisition.

Team Structure:

• The designer will be part of a client's marketing and growth team, collaborating closely with marketing managers, campaign specialists, and potentially other creative professionals.

• Reporting will likely be to a Marketing Manager or Head of Performance Marketing, who oversees campaign strategy and creative effectiveness.

• Cross-functional collaboration is key, involving regular interaction with individuals responsible for campaign strategy, copywriting, and performance analysis. Methodology:

• Data-Driven Creative: The core methodology revolves around using data and analytics to inform and optimize creative design decisions, prioritizing measurable results.

• Agile Workflow: The role implies an agile approach to design, with continuous iteration based on A/B testing and performance feedback.

• AI Integration: A forward-thinking methodology that incorporates AI tools to enhance efficiency, creativity, and production speed.

Company Website: https://pavago.co/

📝 Enhancement Note: The context suggests a client-focused role within a broader talent platform. The emphasis on performance marketing and data-driven approaches is central to the client's operational methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-level, requiring independent execution and a solid understanding of performance marketing principles. It's a step beyond junior designer roles, demanding strategic input and ownership of creative outcomes.

Reporting Structure: The designer will report to a marketing lead within the client organization, working closely with campaign managers and performance analysts. This structure allows for direct impact and visibility into campaign performance.

Operations Impact: The designer's work directly influences the success of marketing campaigns by creating assets that drive engagement, clicks, and conversions. This role is crucial for demand generation and revenue growth, making its impact highly measurable and significant.

Growth Opportunities:

• Senior Graphic Designer: Advance to a senior role with greater creative autonomy, project leadership, and potentially mentorship responsibilities.

• Creative Lead: Take on leadership of creative projects or small teams, overseeing creative strategy and execution for broader campaigns.

• Performance Creative Strategist: Transition into a more strategic role focused on developing innovative creative strategies specifically for performance marketing, analyzing trends, and defining best practices.

• Specialization: Develop deep expertise in specific platforms (e.g., LinkedIn Ads) or creative types (e.g., animated ads).

📝 Enhancement Note: The growth path is clearly defined, moving from execution to strategy and leadership, with a strong emphasis on specializing in performance-driven creative.

🌐 Work Environment

Office Type: Fully remote, allowing the designer to work from any location within Brazil. This offers maximum flexibility in terms of daily work environment.

Office Location(s): Brazil. The role is remote within Brazil, requiring adherence to U.S. Eastern Standard Time (EST).

Workspace Context:

• Flexibility: The primary characteristic is the freedom to establish a personal workspace that optimizes productivity and comfort.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Canva) and AI design tools is expected, along with reliable internet connectivity.

• Collaboration: While remote, collaboration will be facilitated through digital tools (e.g., Slack, email, video conferencing) and requires proactive communication.

Work Schedule: The role requires working within U.S. Eastern Standard Time (EST) business hours. This means the designer will need to align their daily schedule to overlap significantly with EST working times, facilitating real-time collaboration with the client's marketing team.

📝 Enhancement Note: The fully remote nature combined with EST hours is a key aspect of this role, offering flexibility within a structured timeframe.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call to assess basic qualifications, communication style, and alignment with the role's core requirements.

• Spark Hire Intro Video: A short (3-5 minute) self-recorded video introducing yourself. This step aims to evaluate communication skills and personality early on.

• Portfolio & Creative Review: A detailed session where you present your portfolio, discuss specific B2B ad creative examples, and explain your design process and impact. Be prepared to articulate your strategic thinking behind each piece.

• Client Interview: A more in-depth discussion with the hiring client's marketing team to assess your understanding of their business, campaign goals, and ability to collaborate effectively.

• Final Interview: Potentially a final discussion with a senior member of the client team or Pavago representative to confirm fit and discuss final details.

• Offer & Onboarding: Formal offer and subsequent onboarding process.

Portfolio Review Tips:

• Curate for Impact: Select your strongest B2B static ad creatives that demonstrate performance-driven design. Prioritize pieces with quantifiable results or clear strategic intent.

• Storytelling: For each piece, be ready to explain the brief, your design process, the strategic rationale behind your choices (color, typography, layout, imagery), and the resulting impact. Use the STAR method (Situation, Task, Action, Result).

• Platform Specificity: Highlight your understanding of how designs are optimized for different platforms (LinkedIn, Google Display, Meta).

• AI Integration Showcase: If possible, include examples where AI tools were used, explaining the benefits and your role in refining the output.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful projects.

Challenge Preparation:

• Creative Brief Exercise: You might be given a hypothetical campaign brief and asked to outline your creative approach or even sketch out initial concepts.

• Design Critique: Be ready to analyze existing ad creatives (either yours or hypothetical examples) and provide constructive feedback on their effectiveness and areas for improvement.

• Performance Data Interpretation: Prepare to discuss how you would interpret campaign performance data (CTR, CPC, conversion rates) to inform your design iterations.

📝 Enhancement Note: The interview process is designed to be thorough, with a strong emphasis on the portfolio and the candidate's ability to articulate the strategic and performance aspects of their design work. The Spark Hire video is a unique initial screening step.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for detailed image manipulation, compositing, and final asset creation.

• Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and scalable illustrations.

• Adobe InDesign: Useful for laying out multi-element ads or creating more complex visual compositions if required.

• Canva: Key for rapid iteration, template utilization, and potentially simpler ad creation tasks.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret data from platforms like Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager is beneficial for informing design decisions. CRM & Automation:

• Familiarity with project management tools such as ClickUp, Asana, or Notion is preferred for managing tasks, deadlines, and project workflows. AI & Emerging Tools:

• Midjourney: For generating unique imagery and exploring conceptual ideas.

• Adobe Firefly: For AI-powered creative tasks within the Adobe ecosystem.

• ChatGPT: For ideation, copywriting assistance, or understanding campaign messaging.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Canva is a baseline requirement. Experience with AI design tools is increasingly important and explicitly mentioned as a desired skill. Familiarity with project management tools aids in remote work efficiency.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the commitment to achieving measurable marketing results through design.

• Data-Informed: Decisions are guided by data analysis and performance metrics.

• Collaborative: Strong emphasis on teamwork and effective communication with marketing and growth teams.

• Innovative: Embracing new technologies (like AI) and creative approaches to drive better outcomes.

• Efficient: Streamlining workflows and processes to maximize productivity and deliver on time.

• Adaptable: Willingness to iterate and improve designs based on testing and feedback.

Collaboration Style:

• Proactive Communication: Essential for a remote role, requiring regular updates and clear articulation of design progress and challenges.

• Feedback Integration: Openness to receiving and acting upon constructive feedback from marketing stakeholders.

• Cross-Functional Partnership: Working as an integrated member of the marketing team, understanding their goals and contributing creative solutions.

• Knowledge Sharing: Willingness to share insights on design trends, tool usage, and best practices.

📝 Enhancement Note: The culture values a blend of creativity and analytical rigor, with a strong emphasis on collaboration and efficiency, particularly in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Remote Collaboration: Maintaining effective communication and collaboration with a distributed team across different time zones.

• Rapid Iteration: The fast-paced nature of digital advertising requires quick turnarounds and frequent design adjustments based on performance data.

• Platform Nuances: Staying updated with the ever-changing best practices and technical specifications for various advertising platforms.

• AI Tool Mastery: Effectively integrating new AI design tools into existing workflows to enhance, not replace, human creativity and strategic thinking.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing for specific platforms and understanding the psychological drivers of conversion.

• AI in Design: Become a power user of AI design tools, exploring advanced techniques for ideation, asset generation, and workflow automation.

• Data Analysis for Creatives: Develop a stronger understanding of how to interpret marketing analytics to inform and justify design decisions.

• Cross-Functional Skill Development: Gain insights into broader marketing strategies, campaign management, and demand generation tactics.

• Portfolio Enhancement: Continuously build a portfolio showcasing successful, data-backed creative campaigns.

📝 Enhancement Note: The challenges are directly linked to the performance-driven nature of the role, offering significant opportunities for skill development in specialized areas of digital marketing design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex B2B campaign brief into a set of static ad creatives. How do you ensure the messaging hierarchy and ICP are effectively represented visually?"

  • Preparation: Outline your step-by-step process, from understanding the brief to final asset delivery. Emphasize how you consider target audience psychology and messaging clarity in your design choices.

• "How do you balance creative innovation with the need for measurable campaign performance? Can you provide an example where your design choices directly led to improved CTR or conversion rates?"

  • Preparation: Prepare a case study from your portfolio that clearly demonstrates this balance. Use the STAR method and quantify results where possible.

• "How do you approach A/B testing for ad creatives? What elements do you typically test, and how do you use the results to inform subsequent designs?"

  • Preparation: Explain your methodology for creating variations and how you interpret performance data to iterate. Discuss specific elements like headlines, imagery, CTAs, and layout.

Company & Culture Questions:

• "What are your thoughts on using AI tools in graphic design? How have you incorporated them into your workflow, and what benefits have you seen?"

  • Preparation: Be ready to discuss specific AI tools you've used (Midjourney, Firefly, ChatGPT) and provide concrete examples of their application in your B2B ad creative work.

• "How do you collaborate with marketing teams in a remote setting? What strategies do you employ to ensure alignment and effective communication?"

  • Preparation: Highlight your proactive communication skills, experience with collaboration tools, and ability to solicit and integrate feedback.

• "What does 'performance-driven design' mean to you, and how do you measure the success of your creative work?"

  • Preparation: Define performance-driven design in your own words and list the key metrics you focus on (CTR, CPC, conversion rate, engagement).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear narrative for each project: the challenge/brief, your strategic approach, the creative execution, and the measurable results.

• Visual Clarity: Ensure your portfolio is clean, well-organized, and easy to navigate. Use high-quality mockups where appropriate.

• Focus on B2B Ads: Prioritize examples directly relevant to B2B digital advertising.

• Quantify Impact: Whenever possible, include specific data points or anecdotes that demonstrate the positive impact of your designs.

• Concise Explanations: Be prepared to articulate your design choices clearly and concisely, avoiding jargon where possible, but using relevant terminology accurately.

📝 Enhancement Note: The interview process heavily relies on the candidate's ability to demonstrate practical experience, strategic thinking, and a data-driven approach to creative design, particularly within the context of B2B performance marketing.

📌 Application Steps

To apply for this B2B Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Curate Your Portfolio: Select your most impactful B2B static ad creative examples that showcase performance-driven design for platforms like LinkedIn, Google Display, and Meta. Ensure you can articulate the strategy and results for each piece.

• Prepare Your Intro Video: Record your Spark Hire Intro Video (3-5 minutes) promptly after applying. Introduce yourself, highlight your key B2B ad design experience, and express your enthusiasm for performance marketing.

• Optimize Your Resume: Tailor your resume to highlight your 3+ years of experience in B2B advertising design, proficiency with Adobe Creative Suite, Canva, and AI design tools, and any experience with performance metrics or demand generation.

• Research Pavago & the Client Context: Understand Pavago's business model and the likely industry of their client (SaaS, Tech, Professional Services). Prepare to discuss how your design skills can contribute to their specific marketing goals.

• Practice Your Portfolio Presentation: Rehearse discussing your portfolio pieces, focusing on your strategic thinking, design process, and the quantifiable impact of your work. Be ready to discuss A/B testing and performance data.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.