B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of their client)

Location: Mexico

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: May 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Designs high-converting static B2B ad creatives for digital advertising platforms, focusing on driving clicks and conversions for cold audiences.

• Translates go-to-market messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling ad assets.

• Collaborates closely with marketing and growth teams to align creative output with campaign performance goals across platforms like LinkedIn, Google Display, and Meta.

• Leverages AI tools to enhance ideation, concept development, and accelerate creative production workflows, demonstrating a forward-thinking approach to design.

• Iterates on creative designs based on performance data and A/B testing results to continuously optimize campaign effectiveness.

📝 Enhancement Note: While the title is "B2B Graphic Designer," the responsibilities and required skills strongly indicate a role within Marketing Operations or Creative Operations, specifically focused on performance marketing and campaign execution. The emphasis on "high-converting," "driving clicks and conversions," and "A/B testing" points to a results-oriented design function that directly supports GTM strategies.

📈 Primary Responsibilities

• Design and produce high-converting static B2B ad creatives tailored for digital advertising platforms including LinkedIn, Google Display, and Meta, with a strategic focus on cold audiences.

• Translate complex campaign briefs, established messaging frameworks, and strategic go-to-market plans into visually impactful and persuasive ad concepts.

• Develop multiple creative variations for A/B testing, systematically experimenting with headlines, imagery, layouts, and calls-to-action (CTAs) to identify optimal performance drivers.

• Create ad assets in various formats and dimensions to ensure seamless integration and compliance with the technical specifications of diverse ad platforms.

• Maintain rigorous brand consistency across all creative outputs while strategically adapting designs to resonate with specific audience segments and campaign objectives.

• Interpret and apply insights derived from Ideal Customer Profiles (ICPs), core messaging strategies, and overarching campaign objectives to guide creative direction and enhance visual storytelling.

• Actively participate in brainstorming sessions with marketing and growth teams, contributing innovative creative ideas for new ad concepts and campaign approaches.

• Review campaign performance data and insights in collaboration with the marketing team, using data-driven feedback to refine and iterate on creative designs for continuous improvement.

• Manage a dynamic pipeline of multiple ad creative projects, ensuring high standards of quality are met while adhering to strict project deadlines.

• Establish and maintain a comprehensive library of creative assets, design templates, and essential brand materials for efficient access and reuse.

• Develop and implement standardized design templates and repeatable frameworks to enable scalable and efficient ad production processes.

• Integrate and utilize AI design tools to accelerate the ideation phase, concept development, and overall creative workflow, enhancing productivity and innovation.

📝 Enhancement Note: The responsibilities emphasize a performance-driven design approach, requiring the candidate to not only create visually appealing assets but also to understand their impact on key marketing metrics. The mention of A/B testing and iteration based on data suggests a need for an analytical mindset alongside creative talent.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically preferred for roles requiring this level of strategic design thinking and B2B experience.

Experience: Minimum of 3 years of dedicated experience in creating B2B ad creatives for digital advertising campaigns, with a proven track record of success.

Required Skills:

• Proven experience (3+ years) in designing high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta.

• A robust portfolio that clearly showcases successful static B2B ad creatives and demonstrates an understanding of conversion-focused design principles.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva, with the ability to produce professional-grade assets efficiently.

• Demonstrated ability to translate marketing strategy, messaging frameworks, and go-to-market objectives into compelling and effective visual designs.

• Solid understanding of B2B audience conversion principles, including effective messaging hierarchy, visual attention strategies, and optimal CTA placement.

Preferred Skills:

• Prior experience working collaboratively with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics (e.g., Click-Through Rate (CTR), Cost Per Click (CPC), conversion rates) and their impact on creative effectiveness.

• Experience in creating motion graphics or animated ads, indicating a broader skillset in digital advertising creative.

• Background in marketing for SaaS, technology, or professional services sectors, providing industry-specific context.

• Experience utilizing project management tools like ClickUp, Asana, or Notion for organized workflow management and collaboration.

📝 Enhancement Note: The "Must Haves" clearly delineate the core technical and experiential requirements. The "Nice to Have" skills suggest a preference for candidates who can integrate more deeply into a performance marketing team and understand the broader campaign lifecycle and metrics. The emphasis on AI tools is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3 years of B2B static ad creative work specifically for digital platforms (LinkedIn, Google Display, Meta).

• Portfolio pieces should demonstrate an understanding of conversion-driven design, including clear CTAs, effective messaging hierarchy, and audience targeting considerations.

• Include examples that highlight A/B testing scenarios or variations of creatives used for performance optimization.

• Showcase proficiency in Adobe Creative Suite or Canva, with examples that reflect high-quality asset production.

Process Documentation:

• While not explicitly required for submission, candidates should be prepared to discuss their personal design process, workflow management, and how they approach translating briefs into final assets.

• Be ready to articulate how you manage multiple projects, prioritize tasks, and ensure brand consistency and campaign alignment.

• Discuss your approach to incorporating feedback, iterating on designs, and learning from performance data to improve future creative work.

📝 Enhancement Note: For a role focused on performance design, the portfolio is the primary demonstration of process capability. Candidates should curate their portfolio to highlight not just aesthetic quality but also strategic thinking and measurable results, even if specific metrics aren't always available.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote, full-time independent contractor B2B Graphic Designer with 3+ years of experience in Mexico, the estimated annual salary range is $30,000 - $50,000 USD. This estimate considers the demand for specialized digital ad design skills, the remote nature of the role, and the cost of living in Mexico for highly skilled professionals.

Benefits: As an Independent Contractor, standard employee benefits like health insurance, paid time off, and retirement plans are typically not provided by the hiring organization. However, benefits may include:

• Flexible remote work environment.

• Opportunity to work on diverse B2B campaigns for various clients or projects.

• Potential for long-term contract engagement based on performance.

• Professional development through exposure to performance marketing strategies and AI tools.

Working Hours:

• Standard U.S. Eastern Standard Time (EST) working hours are expected, implying a need for significant overlap with EST business hours for collaboration and communication.

• Full-time engagement, typically around 40 hours per week, with flexibility in scheduling outside of core collaboration times.

📝 Enhancement Note: Salary is estimated based on general market data for similar roles in Mexico, considering the independent contractor status and the specific skill set. Benefits are typical for contractor roles and focus on non-traditional perks. The EST working hours requirement is crucial for candidates to note.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago acts as a talent acquisition partner for its clients. The client for this role operates within the B2B technology, SaaS, or professional services sector, focusing on digital marketing and demand generation.

Company Size: Pavago's client base likely varies, but the need for a dedicated B2B Graphic Designer suggests a company with established marketing efforts and a focus on growth, potentially ranging from mid-sized to larger enterprises.

Founded: Information on Pavago's founding date is available (likely from their Workable page), but the client's founding date would provide more context on their market maturity. However, the focus on performance marketing and AI tools suggests a modern, growth-oriented client.

Team Structure:

• The designer will likely report to a Marketing Manager, Demand Generation Lead, or a Creative Director within the client's marketing department.

• Collaboration will be frequent with performance marketers, copywriters, and potentially other members of the growth team.

Methodology:

• Data-driven creative development is paramount, emphasizing A/B testing and performance analysis to inform design decisions.

• Agile methodologies may be employed for campaign management, requiring adaptability and quick iteration cycles.

• A focus on scalable processes for ad creation and asset management.

Company Website: Pavago: https://www.pavago.co/ (Note: This is Pavago's website. The client's website is not specified but is likely in the B2B tech/SaaS space.)

📝 Enhancement Note: The context provided is that Pavago is a hiring partner. The role is for one of their clients, which is implied to be a B2B tech/SaaS company. The culture is therefore likely fast-paced, data-oriented, and focused on measurable marketing outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring specialized technical skills and a degree of independent execution. It is not entry-level, demanding prior experience and a portfolio demonstrating competence in performance-oriented B2B design.

Reporting Structure: The designer will likely report to a Marketing Manager or a Demand Generation Lead who oversees campaign strategy and performance. Collaboration will be with peers in marketing and growth roles.

Operations Impact: The designer's work directly influences key marketing and sales funnel metrics, including click-through rates, lead generation volume, conversion rates, and ultimately, customer acquisition cost (CAC). High-performing creatives can significantly boost campaign ROI.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing creative, AI-driven design tools, and specific platform ad optimization (LinkedIn Ads, Google Display, Meta Ads).

• Cross-functional Exposure: Gain deeper understanding of demand generation strategies, campaign management, and marketing analytics by working closely with performance marketers.

• Project Leadership: Potentially take ownership of creative strategy for specific campaigns or client projects as experience grows.

• Contract Expansion: Excellent performance could lead to extended contracts or opportunities with other clients managed by Pavago.

📝 Enhancement Note: The growth path for a designer in this context is often specialized within performance marketing or creative operations, rather than traditional graphic design hierarchies. The emphasis is on enhancing skills that directly drive business results.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility in choosing a personal workspace, provided a reliable internet connection and a professional environment for virtual meetings are maintained.

Office Location(s): Primarily based in Mexico, but the role requires adherence to U.S. Eastern Standard Time (EST) working hours for effective collaboration with the client's team.

Workspace Context:

• A professional home office setup is essential, conducive to focused design work and clear virtual communication.

• Access to necessary design software (Adobe Creative Suite, Canva) and AI tools is required, which may need to be self-provided or managed through the client's licensing structure.

• Opportunities for virtual collaboration through video conferencing, instant messaging, and project management tools.

Work Schedule: Full-time commitment (approx. 40 hours/week) with a significant portion of the workday needing to align with U.S. Eastern Standard Time (EST) business hours to facilitate real-time communication and collaboration with the client's marketing and growth teams.

📝 Enhancement Note: The EST working hours are a critical aspect of this remote role and will require careful time management for candidates in different Mexican time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion to assess overall fit, verify experience claims, and get a high-level overview of your portfolio. Be prepared to speak broadly about your B2B design background.

• Portfolio & Creative Review: A focused session dedicated to walking through your portfolio. Expect to discuss specific B2B ad creative examples, your design process for each, the strategic thinking behind them, and how you approached challenges. This is where your understanding of conversion psychology and platform specifics will be evaluated.

• Client Interview: A conversation with the client's hiring team (likely marketing or growth leads). This interview will focus on your ability to collaborate, integrate into their team, and contribute to their campaign objectives. They will assess your understanding of their business and how your creative skills can support their GTM strategies.

• Final Interview: A concluding discussion to align on expectations, contract terms, and confirm mutual fit for the independent contractor engagement.

Portfolio Review Tips:

• Curate Strategically: Select your strongest B2B static ad creative examples that directly align with the job description's requirements (LinkedIn, Google Display, Meta, conversion-focused).

• Tell a Story: For each piece or case study, explain the objective, your strategic approach, the design solution, and any outcomes or learnings (even if hypothetical or based on internal testing).

• Highlight Performance Focus: Emphasize how your designs are intended to drive specific actions (clicks, conversions) and your understanding of the psychology behind effective ad copy and visuals.

• Showcase Tools: If possible, demonstrate familiarity with or examples created using Adobe Creative Suite, Canva, and AI design tools.

• Be Ready to Discuss Process: Articulate your workflow from brief to final asset, including how you handle feedback and revisions.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential design challenge or a deep dive into a specific campaign scenario.

• Practice articulating your design decisions clearly and concisely.

• Research common B2B marketing challenges and how visual creative can address them.

• Understand the nuances of designing for different platforms (e.g., LinkedIn's professional audience vs. broader reach on Meta).

📝 Enhancement Note: The interview process is structured to assess both creative talent and strategic/collaborative capabilities. The portfolio review is critical, so candidates must prepare to discuss their work in detail, linking design choices to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is required, specifically Photoshop, Illustrator, and InDesign, for creating high-quality, professional ad assets.

• Canva: Proficiency is also acceptable, indicating flexibility in tool usage for rapid asset creation and template-based design.

• AI Design Tools: Familiarity with tools like Midjourney, Adobe Firefly, or ChatGPT is essential for accelerating ideation and creative workflows.

Analytics & Reporting:

CRM & Automation:

• Project Management Tools: Experience with tools like ClickUp, Asana, or Notion is a "Nice to Have," suggesting the client uses these for workflow and task management.

📝 Enhancement Note: The technology stack is heavily focused on design execution tools, with a strong emphasis on both traditional industry standards (Adobe Suite) and emerging AI technologies. Familiarity with project management tools is a plus for workflow integration.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the creation of assets that drive measurable results, with a focus on clicks and conversions.

• Data-Informed: Decisions and iterations are guided by performance metrics and A/B testing outcomes.

• Collaborative: Ability to work effectively with marketing and growth teams, integrating feedback and contributing to shared goals.

• Innovative: Embracing new tools and techniques, such as AI, to enhance creative output and efficiency.

• Brand-Conscious: Maintaining brand integrity while adapting creative for diverse audiences and platforms.

Collaboration Style:

• Expected to be proactive in communication, especially with the remote, EST-based team.

• Open to feedback and constructive criticism, with a willingness to iterate on designs.

• Ability to articulate design rationale clearly and participate in strategic discussions about campaign effectiveness.

• A team player who understands their role in the broader marketing funnel.

📝 Enhancement Note: The culture is likely dynamic, results-oriented, and digitally focused, reflecting a modern marketing team that values data-backed creativity and efficient workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Effectively managing workflow and communication with a team operating on U.S. Eastern Standard Time (EST) while based in Mexico.

• Performance Pressure: Designing creatives that consistently meet or exceed conversion and CTR targets, requiring a keen understanding of audience psychology and platform nuances.

• Rapid Iteration: Adapting quickly to feedback and performance data to iterate on designs under potentially tight campaign timelines.

• Tool Integration: Effectively learning and integrating new AI design tools into existing workflows to maximize efficiency and creativity.

Learning & Development Opportunities:

• Performance Marketing Insights: Gaining hands-on experience and understanding of how graphic design directly impacts key performance marketing metrics.

• AI Tool Proficiency: Developing expertise in leveraging cutting-edge AI design tools for creative ideation and production.

• Platform-Specific Design: Deepening knowledge of best practices for ad creative design on major platforms like LinkedIn, Google Display, and Meta.

• Cross-functional Collaboration: Enhancing communication and collaboration skills by working closely with marketing strategists and demand generation specialists.

📝 Enhancement Note: The challenges are directly related to the remote nature of the role, the performance-driven expectations, and the adoption of new technologies. Growth opportunities are geared towards specialization within performance marketing creative.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a campaign brief and ICP insights into a high-converting ad creative for a cold B2B audience." (Focus on your strategic thinking, platform considerations, and conversion psychology.)

• "How do you approach A/B testing variations for ad creatives? What elements do you typically test, and how do you interpret the results to inform your next design iteration?" (Demonstrate your understanding of data-driven optimization.)

Company & Culture Questions:

• "How do you ensure brand consistency while also tailoring creatives for different audience segments and platforms?" (Show your understanding of brand management and segmentation.)

• "How do you prefer to collaborate with marketing teams, and what is your approach to receiving and incorporating feedback?" (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight B2B static ad creatives first. For each piece, provide context: client/industry, objective, target audience, your role, and key design decisions.

• Metrics Focus: Whenever possible, include or discuss potential performance metrics (e.g., "designed to achieve higher CTR by...") even if exact numbers aren't available.

• AI Tool Integration: Be prepared to discuss how you've used or would use AI tools to enhance your work.

• Clarity & Conciseness: Present your work clearly and be ready to articulate your rationale efficiently, respecting the interviewer's time.

📝 Enhancement Note: Prepare specific examples that showcase your ability to design for performance, your understanding of B2B audiences, and your proficiency with relevant tools, including AI.

📌 Application Steps

To apply for this B2B Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio prominently features your strongest B2B static ad creative work, specifically for digital platforms like LinkedIn, Google Display, and Meta. Tailor the presentation to highlight conversion-focused design principles and any experience with AI tools.

• Resume Optimization: Update your resume to clearly state your years of experience in B2B ad design and highlight proficiency in Adobe Creative Suite, Canva, and AI design tools. Use keywords from the job description such as "static ad creatives," "B2B," "performance marketing," and "conversion."

• Interview Preparation: Practice articulating your design process, your strategic thinking behind creative choices, and how you utilize performance data. Be ready to discuss your portfolio in detail and your experience with EST working hours.

• Company Research: While Pavago is the recruiter, understand the general landscape of B2B SaaS/Tech marketing and the importance of performance-driven creative in that context. Research common challenges and objectives these companies face.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.