B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of their client)

Location: Brazil

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: May 20, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static B2B ad creatives for cold audiences across digital platforms (LinkedIn, Google Display, Meta).

• Translate go-to-market messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling creatives that drive clicks and conversions.

• Collaborate closely with marketing and growth teams to develop and iterate on ad designs based on performance data and AI-driven insights.

• Manage a library of creative assets and develop repeatable design templates for scalable ad production and consistent brand application.

📝 Enhancement Note: This role is positioned within the broader GTM Operations umbrella, focusing specifically on the execution of creative assets that directly impact campaign performance and lead generation. The emphasis on "cold audiences" and "high-performing static ad creatives" indicates a need for a designer who understands direct response marketing principles beyond aesthetics.

📈 Primary Responsibilities

• Design high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta, with a focus on performance metrics.

• Translate campaign briefs, messaging frameworks, and go-to-market (GTM) strategies into compelling visual concepts and actionable designs.

• Produce multiple ad variations for A/B testing, experimenting with headlines, visuals, layouts, and calls-to-action (CTAs) to optimize engagement.

• Create assets in multiple formats and dimensions to meet the specific technical requirements of diverse digital ad platforms.

• Maintain strong brand consistency across all creative outputs while tailoring designs for different audience segments and campaign objectives.

• Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction and ensure alignment with business goals.

• Collaborate effectively with marketing and growth teams to ensure creative assets align with campaign performance goals and strategic initiatives.

• Participate actively in campaign brainstorming sessions, contributing innovative creative ideas for new ad concepts and testing hypotheses.

• Review campaign performance insights with the marketing team and iterate on creative designs based on data-driven results and user feedback.

• Manage multiple ad creative projects simultaneously, ensuring high quality and adherence to strict deadlines within a fast-paced environment.

• Build and maintain a comprehensive library of creative assets, design templates, and brand materials for efficient access and reuse.

• Develop scalable design templates and repeatable frameworks to streamline ad production workflows and enhance operational efficiency.

• Leverage AI design tools to accelerate ideation, concept development, and overall creative workflow efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the designer's role in driving measurable business outcomes. The mention of "AI tools" and "repeatable frameworks" points to an operational focus on scalability and efficiency in creative production.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles, visual communication, and digital marketing is implied. Formal education in Graphic Design, Fine Arts, or a related field is beneficial.

Experience: 3+ years of dedicated experience creating B2B ad creatives for digital advertising campaigns, with a demonstrable track record of success.

Required Skills:

• Proven experience designing high-converting static B2B ad creatives for platforms like LinkedIn, Google Display, or Meta.

• Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Strong understanding of B2B audience conversion principles, including messaging hierarchy, visual attention drivers, and effective CTA placement.

• Ability to translate complex marketing strategies, messaging frameworks, and ICP insights into compelling visual designs.

• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT for ideation and workflow enhancement.

• Excellent project management skills to handle multiple creative projects concurrently and meet deadlines.

• Strong collaboration and communication skills to work effectively with marketing and growth teams.

Preferred Skills:

• Experience working in a performance marketing or demand generation team environment.

• Familiarity with advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience creating motion graphics or animated ads for digital campaigns.

• Background in marketing for SaaS, technology, or professional services industries.

• Experience using project management tools such as ClickUp, Asana, or Notion for workflow management.

📝 Enhancement Note: The "Must Haves" and "Nice to Haves" clearly define the core competencies. The emphasis on B2B conversion principles and AI tool familiarity suggests the need for a candidate who is results-oriented and forward-thinking in their design approach, aligning with modern GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3 years of B2B static ad creative work for digital platforms (LinkedIn, Google Display, Meta).

• Specific examples demonstrating how designs translated marketing strategy and ICP insights into visually compelling creatives.

• Case studies or project descriptions that highlight the impact of designs on campaign performance metrics (e.g., CTR, conversion rates), even if qualitative.

• Examples of design variations created for A/B testing purposes.

Process Documentation:

• While not explicitly stated as required documentation, candidates should be prepared to discuss their design process. This includes:

• Workflow design and optimization for ad creative production.

• Methods for incorporating campaign briefs, messaging frameworks, and performance feedback into the design process.

• Strategies for managing multiple projects, asset libraries, and template creation.

• How AI tools are integrated into their creative workflow for efficiency and ideation.

📝 Enhancement Note: For a role focused on performance-driven creative, the portfolio is paramount. Candidates should be ready to articulate not just the aesthetics but the strategic intent and measured impact of their designs, demonstrating an operational understanding of creative effectiveness.

💵 Compensation & Benefits

Salary Range: As this is a full-time independent contractor role for a company based in Brazil, and the working hours are US EST, the salary will be benchmarked against US contractor rates for mid-level graphic designers with B2B ad creative specialization. A competitive range would likely be between $55,000 - $75,000 USD annually, depending on experience, portfolio strength, and specific skill alignment.

Benefits:

• Independent Contractor Status: Offers flexibility and potential tax advantages.

• Remote Work: Full-time remote position, allowing for work from anywhere in Brazil.

• US EST Working Hours: Aligns with US-based marketing and growth teams, facilitating seamless collaboration.

• Direct Impact: Opportunity to contribute directly to the performance of B2B marketing campaigns.

• Exposure to Diverse Platforms: Work across LinkedIn, Google Display, and Meta, broadening platform expertise.

• AI Tool Integration: Opportunity to work with and develop skills in cutting-edge AI design tools.

Working Hours: 40 hours per week, aligned with Eastern Standard Time (U.S. Hours). This implies a need for availability during core U.S. business hours for collaboration and meetings.

📝 Enhancement Note: The salary estimate is based on the role's US EST working hours and the typical contractor rates for specialized creative roles in the US market, adjusted for the contractor engagement type. Benefits are typical for a contractor role, with emphasis on flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in an industry that likely involves B2B services, SaaS, or technology, given the focus on B2B graphic design for performance marketing. Pavago acts as a hiring partner, so direct client industry information may vary.

Company Size: Pavago itself appears to be a company that facilitates hiring, while the specific client's size is not detailed. However, the need for a dedicated B2B Graphic Designer suggests the client has a sophisticated marketing or growth team.

Founded: Specific founding dates for Pavago and its client are not provided.

Team Structure:

• The Graphic Designer will likely report to a Marketing Manager, Growth Lead, or Creative Director within the client's organization, working closely with performance marketing specialists and demand generation teams.

• Collaboration will be cross-functional, involving marketing, sales enablement, and potentially product marketing teams to ensure creative alignment with overall GTM strategies.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on A/B testing creative variations to optimize campaign performance.

• Agile or iterative approaches to campaign development and creative production are likely, allowing for rapid testing and refinement.

• The use of AI tools suggests an embrace of modern technologies to enhance efficiency and creativity in the design process.

Company Website: https://pavago.co/

📝 Enhancement Note: The context suggests a fast-paced, performance-oriented marketing environment common in tech or SaaS companies. The emphasis on data and iteration is key to understanding the operational mindset required for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring specialized technical skills and a solid understanding of B2B marketing principles. It's not an entry-level position but focuses on execution and creative problem-solving within defined parameters.

Reporting Structure: The designer will report to a manager within the client's marketing or growth team. They will collaborate closely with performance marketers and potentially other creative professionals.

Operations Impact: The designer's work has a direct and measurable impact on campaign performance (clicks, conversions) and, consequently, on lead generation and customer acquisition for the client. Their ability to create effective creatives directly influences the ROI of marketing spend.

Growth Opportunities:

• Specialization: Deepen expertise in B2B performance creative design, A/B testing methodologies, and specific platform ad best practices.

• Skill Expansion: Develop skills in motion graphics, animated ads, and potentially other areas of digital marketing design.

• Strategic Involvement: Grow from pure execution to contributing more significantly to creative strategy and concept development.

• Tool Proficiency: Become an expert in leveraging AI design tools and advanced features of Adobe Creative Suite or Canva.

• Client Exposure: Gain experience working with different B2B industries and client objectives, broadening industry knowledge.

📝 Enhancement Note: While the role is primarily focused on execution, the opportunity to contribute to strategy and leverage new technologies offers a clear path for growth within the specialized field of performance creative.

🌐 Work Environment

Office Type: Fully Remote. The contractor will work from their own location within Brazil.

Office Location(s): Remote within Brazil. The working hours are tied to U.S. Eastern Standard Time (EST).

Workspace Context:

• The work environment is entirely digital and remote, requiring strong self-discipline and organizational skills.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms.

• Access to necessary design software (Adobe Creative Suite, Canva) and AI tools is expected to be provided by or managed by the contractor.

• The team operates with a focus on asynchronous communication where possible, but availability during EST hours is crucial for real-time collaboration and meetings.

Work Schedule: Full-time, 40 hours per week, with a requirement to align with U.S. Eastern Standard Time (EST) working hours. This means the candidate must be able to commit to a schedule that overlaps significantly with EST business hours for effective team integration and task completion.

📝 Enhancement Note: The remote nature requires a proactive approach to communication and collaboration. The EST working hours are a critical factor for potential candidates to consider, as it will dictate their daily schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion with Pavago to assess general fit, review experience alignment, and confirm understanding of the role's requirements, including portfolio expectations.

• Portfolio & Creative Review: A more in-depth session with the hiring team (likely marketing/growth leadership) focused on reviewing the candidate's B2B ad creative portfolio. This will involve discussing specific projects, design choices, strategic rationale, and performance outcomes.

• Client Interview: A conversation with the client's hiring team to evaluate collaboration skills, cultural fit, and understanding of their specific campaign objectives and B2B market.

• Final Interview: A concluding discussion to finalize expectations, confirm contractor terms, and address any remaining questions.

Portfolio Review Tips:

• Highlight B2B Performance: Ensure your portfolio prominently features B2B static ad creatives that demonstrate a focus on conversion and engagement, not just aesthetic appeal.

• Showcase Strategy: For each project, be prepared to articulate the campaign objectives, target audience (ICP), messaging strategy, and how your design choices supported these elements.

• Quantify Impact: If possible, include metrics such as CTR, conversion rates, or engagement improvements attributed to your designs. If exact metrics aren't available, discuss the intended impact and how you designed to achieve it.

• Demonstrate Variety: Include examples across different platforms (LinkedIn, Google Display, Meta) and for various B2B audience segments.

• Explain A/B Testing: Showcase examples where you created multiple variations of an ad, explaining the rationale behind the differences (e.g., testing different CTAs, headlines, visuals).

• Discuss AI Integration: Be ready to talk about how you've used AI tools in your workflow, even for ideation or concept refinement.

Challenge Preparation:

• While a specific design challenge isn't explicitly mentioned, candidates should anticipate potential tasks during the interview process that might involve:

• Critiquing existing ad creatives and suggesting improvements.

• Developing a concept for a hypothetical campaign based on a given brief.

• Discussing how they would approach designing for a specific B2B ICP.

• Be prepared to articulate your creative process clearly and concisely, demonstrating your ability to think strategically about performance marketing design.

📝 Enhancement Note: The interview process emphasizes a deep dive into the candidate's portfolio and their ability to connect design with business results. Candidates should prepare to discuss their strategic thinking and process for creating effective B2B ad creatives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop, Illustrator, and InDesign for creating high-quality static ad creatives.

• Canva: Proficiency is considered a strong alternative or supplement to Adobe Creative Suite, particularly for faster iteration or template-based design.

• AI Design Tools: Familiarity with tools like Midjourney, Adobe Firefly, or ChatGPT is essential for ideation, concept development, and workflow acceleration.

Analytics & Reporting:

CRM & Automation:

• Project Management Tools: Experience with ClickUp, Asana, or Notion is preferred for managing workflows, tasks, and team collaboration.

📝 Enhancement Note: The technology stack is heavily weighted towards design software and AI tools, reflecting the core responsibilities of the role. Familiarity with performance metrics and project management tools is a strong advantage for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results (clicks, conversions) through design.

• Data-Informed: Willingness to use performance data and insights to guide creative decisions and iterations.

• Collaborative: Ability to work effectively with marketing and growth teams, sharing ideas and feedback constructively.

• Efficient: Commitment to developing scalable processes and leveraging tools (including AI) to optimize creative production.

• Adaptable: Openness to testing new concepts, platforms, and design approaches based on campaign needs and market trends.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing and growth specialists, requiring clear communication and shared understanding of campaign goals.

• Feedback Exchange: An environment where constructive feedback on designs is expected and provided to drive continuous improvement.

• Knowledge Sharing: Sharing best practices for B2B ad design and insights from creative performance to benefit the broader team.

📝 Enhancement Note: The implied culture is one of agility, results, and continuous improvement, common in performance-oriented marketing teams. The designer needs to be comfortable with data and feedback loops.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is creating visually appealing designs that also meet strict performance objectives for cold audiences.

• Rapid Iteration: The need to quickly produce multiple variations for A/B testing and adapt designs based on real-time performance feedback.

• Platform Nuances: Staying updated with the evolving best practices and technical requirements for ad creatives across different platforms (LinkedIn, Google, Meta).

• AI Tool Integration: Effectively integrating AI tools into the workflow without compromising design quality or brand integrity.

Learning & Development Opportunities:

• Advanced Platform Expertise: Deepen knowledge of ad creative best practices and optimization strategies for specific digital advertising platforms.

• Performance Marketing Fundamentals: Gain a more comprehensive understanding of campaign strategy, targeting, and key performance indicators (KPIs).

• AI Design Mastery: Develop advanced skills in using AI tools for creative ideation, asset generation, and workflow automation.

• B2B Marketing Strategy: Contribute to and learn from the broader strategic initiatives of the client's marketing team.

📝 Enhancement Note: The challenges are directly tied to the performance-driven nature of the role, while growth is centered on deepening specialized skills and expanding strategic involvement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a B2B LinkedIn ad creative from brief to final asset, focusing on conversion."

• "How do you approach translating ICP insights and messaging into visual elements for a cold audience?"

• "Walk me through a time you used A/B testing to improve the performance of an ad creative. What were the variations and what did you learn?"

• "How do you balance maintaining brand consistency with creating unique creatives for different audience segments?"

Company & Culture Questions:

• "What do you know about Pavago or the type of clients we serve?" (Research Pavago's website and their role as a hiring partner).

• "How do you prefer to receive feedback on your designs?"

• "Describe your experience working remotely and collaborating with distributed teams."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by platform (LinkedIn, Google, Meta) or by campaign objective (lead generation, awareness).

• Storytelling: For each piece, clearly state the objective, target audience, your role, the design solution, and the outcome (if measurable).

• Highlight Variations: Explicitly show examples of different ad versions you created for testing.

• Showcase Process: Briefly explain your creative process, including how you interpret briefs and use feedback.

• Discuss AI Use: Be ready to point out any work where AI was utilized and explain its contribution.

• Conciseness: Be prepared to present key projects within a limited timeframe (e.g., 15-20 minutes).

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, data-informed approach to creative design, with a strong emphasis on tangible results and collaborative capabilities.

📌 Application Steps

To apply for this B2B Graphic Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest B2B static ad creative work, specifically for platforms like LinkedIn, Google Display, and Meta. Ensure it clearly demonstrates your ability to translate strategy into performance-driven visuals.

• Resume Optimization: Update your resume to prominently feature keywords such as "B2B Graphic Design," "Digital Ad Creatives," "Performance Marketing," "Adobe Creative Suite," "Canva," "A/B Testing," "ICP," and "Go-To-Market." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and experience with performance metrics. Be ready to discuss your portfolio in detail and how you leverage AI tools.

• Company Research: Familiarize yourself with Pavago's services and the general landscape of B2B marketing in tech/SaaS industries to better understand the client's potential needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.